{"version":"1.0.0","segments":[{"speaker":"Brandee Gaar","startTime":66.119,"endTime":67.699,"body":"Are you"},{"speaker":"Brandee Gaar","startTime":66.119,"endTime":67.699,"body":"constantly losing leads"},{"speaker":"Brandee Gaar","startTime":67.739,"endTime":69.82900000000001,"body":"and wondering why potential"},{"speaker":"Brandee Gaar","startTime":67.739,"endTime":69.82900000000001,"body":"clients aren't booking?"},{"speaker":"Brandee Gaar","startTime":69.929,"endTime":72.259,"body":"In this episode, I'm breaking"},{"speaker":"Brandee Gaar","startTime":69.929,"endTime":72.259,"body":"down the perfect sales"},{"speaker":"Brandee Gaar","startTime":72.259,"endTime":74.88900000000001,"body":"funnel that solves this"},{"speaker":"Brandee Gaar","startTime":72.259,"endTime":74.88900000000001,"body":"problem once and for all."},{"speaker":"Brandee Gaar","startTime":74.989,"endTime":78.229,"body":"No more frustration, no more"},{"speaker":"Brandee Gaar","startTime":74.989,"endTime":78.229,"body":"wasted effort, just a step"},{"speaker":"Brandee Gaar","startTime":78.229,"endTime":81.099,"body":"by step guide to building"},{"speaker":"Brandee Gaar","startTime":78.229,"endTime":81.099,"body":"an automated system That"},{"speaker":"Brandee Gaar","startTime":81.099,"endTime":83.97900000000001,"body":"converts leads into high"},{"speaker":"Brandee Gaar","startTime":81.099,"endTime":83.97900000000001,"body":"paying clients effortlessly."},{"speaker":"Brandee Gaar","startTime":84.07900000000001,"endTime":87.209,"body":"If you're tired of watching"},{"speaker":"Brandee Gaar","startTime":84.07900000000001,"endTime":87.209,"body":"clients slip away and ready to"},{"speaker":"Brandee Gaar","startTime":87.22900000000001,"endTime":90.49900000000001,"body":"finally see results, this is the"},{"speaker":"Brandee Gaar","startTime":87.22900000000001,"endTime":90.49900000000001,"body":"strategy you've been missing."},{"speaker":"Brandee Gaar","startTime":92.156,"endTime":94.446,"body":"Hey there, CEO, you're"},{"speaker":"Brandee Gaar","startTime":92.156,"endTime":94.446,"body":"listening to the Wedding Pro"},{"speaker":"Brandee Gaar","startTime":94.446,"endTime":97.82600000000001,"body":"CEO podcast, the podcast to"},{"speaker":"Brandee Gaar","startTime":94.446,"endTime":97.82600000000001,"body":"help you grow and scale your"},{"speaker":"Brandee Gaar","startTime":97.82600000000001,"endTime":98.916,"body":"profitable wedding business."},{"speaker":"Brandee Gaar","startTime":99.016,"endTime":101.80600000000001,"body":"I'm your host, Brandee Gaar,"},{"speaker":"Brandee Gaar","startTime":99.016,"endTime":101.80600000000001,"body":"and over the last 17 years,"},{"speaker":"Brandee Gaar","startTime":101.83600000000001,"endTime":104.256,"body":"I've grown one of the largest"},{"speaker":"Brandee Gaar","startTime":101.83600000000001,"endTime":104.256,"body":"planning firms in Orlando,"},{"speaker":"Brandee 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scale"},{"speaker":"Brandee Gaar","startTime":117.016,"endTime":119.236,"body":"your wedding business in"},{"speaker":"Brandee Gaar","startTime":119.236,"endTime":123.476,"body":"2025 wedding pro, you have"},{"speaker":"Brandee Gaar","startTime":119.236,"endTime":123.476,"body":"got to stop playing small."},{"speaker":"Brandee Gaar","startTime":123.57600000000001,"endTime":126.386,"body":"You've got to be different"},{"speaker":"Brandee Gaar","startTime":123.57600000000001,"endTime":126.386,"body":"than the bulk of the wedding"},{"speaker":"Brandee Gaar","startTime":126.386,"endTime":129.196,"body":"pros that are out there who"},{"speaker":"Brandee Gaar","startTime":126.386,"endTime":129.196,"body":"are just hoping that they're"},{"speaker":"Brandee Gaar","startTime":129.196,"endTime":131.246,"body":"going to hear that ding"},{"speaker":"Brandee Gaar","startTime":129.196,"endTime":131.246,"body":"that they just got a new"},{"speaker":"Brandee 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Gaar","startTime":142.656,"endTime":146.126,"body":"how to close them so that we"},{"speaker":"Brandee Gaar","startTime":146.126,"endTime":149.13600000000002,"body":"can convert more of those warm"},{"speaker":"Brandee Gaar","startTime":146.126,"endTime":149.13600000000002,"body":"leads into paying clients."},{"speaker":"Brandee Gaar","startTime":149.236,"endTime":152.056,"body":"Today, we're breaking down"},{"speaker":"Brandee Gaar","startTime":149.236,"endTime":152.056,"body":"the perfect sales funnel."},{"speaker":"Brandee Gaar","startTime":152.056,"endTime":153.406,"body":"This is the sales funnel."},{"speaker":"Brandee Gaar","startTime":153.406,"endTime":155.966,"body":"That's not only going to help"},{"speaker":"Brandee Gaar","startTime":153.406,"endTime":155.966,"body":"you to survive the changing"},{"speaker":"Brandee Gaar","startTime":155.966,"endTime":158.466,"body":"landscape of our industry and"},{"speaker":"Brandee Gaar","startTime":155.966,"endTime":158.466,"body":"our economy, but it's going to"},{"speaker":"Brandee Gaar","startTime":158.476,"endTime":160.36599999999999,"body":"help you to thrive through it."},{"speaker":"Brandee Gaar","startTime":160.466,"endTime":163.156,"body":"If you're ready to build the"},{"speaker":"Brandee Gaar","startTime":160.466,"endTime":163.156,"body":"perfect sales funnel for your"},{"speaker":"Brandee Gaar","startTime":163.166,"endTime":164.656,"body":"business, let's get into it."},{"speaker":"Brandee Gaar","startTime":165.012,"endTime":167.732,"body":"So first things first, let's"},{"speaker":"Brandee Gaar","startTime":165.012,"endTime":167.732,"body":"talk about what a sales funnel"},{"speaker":"Brandee Gaar","startTime":167.752,"endTime":171.022,"body":"is, because to be honest,"},{"speaker":"Brandee Gaar","startTime":167.752,"endTime":171.022,"body":"I didn't really start using"},{"speaker":"Brandee Gaar","startTime":171.022,"endTime":174.43200000000002,"body":"this terminology until really"},{"speaker":"Brandee 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Gaar","startTime":196.74200000000002,"endTime":199.222,"body":"afraid to talk about this."},{"speaker":"Brandee Gaar","startTime":199.24200000000002,"endTime":202.15200000000002,"body":"And I want to really drill"},{"speaker":"Brandee Gaar","startTime":199.24200000000002,"endTime":202.15200000000002,"body":"into exactly how you're"},{"speaker":"Brandee Gaar","startTime":202.162,"endTime":203.702,"body":"going to build out that"},{"speaker":"Brandee Gaar","startTime":202.162,"endTime":203.702,"body":"sales funnel so that you"},{"speaker":"Brandee Gaar","startTime":203.702,"endTime":204.832,"body":"start increasing your profit."},{"speaker":"Brandee Gaar","startTime":204.832,"endTime":206.672,"body":"You start increasing"},{"speaker":"Brandee Gaar","startTime":204.832,"endTime":206.672,"body":"your revenue, right?"},{"speaker":"Brandee Gaar","startTime":206.872,"endTime":210.482,"body":"What a sales funnel is, is it's"},{"speaker":"Brandee Gaar","startTime":206.872,"endTime":210.482,"body":"simply the process of moving"},{"speaker":"Brandee Gaar","startTime":210.502,"endTime":214.49200000000002,"body":"people from unaware that you"},{"speaker":"Brandee Gaar","startTime":210.502,"endTime":214.49200000000002,"body":"even exist to becoming a paying"},{"speaker":"Brandee Gaar","startTime":214.49200000000002,"endTime":217.752,"body":"client and really understanding"},{"speaker":"Brandee Gaar","startTime":214.49200000000002,"endTime":217.752,"body":"the steps that need to be taken"},{"speaker":"Brandee Gaar","startTime":217.782,"endTime":222.052,"body":"to move them through each of"},{"speaker":"Brandee Gaar","startTime":217.782,"endTime":222.052,"body":"those phases simply and easily"},{"speaker":"Brandee Gaar","startTime":222.052,"endTime":225.082,"body":"so that it's not this tug and"},{"speaker":"Brandee Gaar","startTime":222.052,"endTime":225.082,"body":"pull of getting ghosted and"},{"speaker":"Brandee 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flows"},{"speaker":"Brandee Gaar","startTime":238.412,"endTime":242.74200000000002,"body":"smoothly without you interacting"},{"speaker":"Brandee Gaar","startTime":238.412,"endTime":242.74200000000002,"body":"too much in it so that you can"},{"speaker":"Brandee Gaar","startTime":242.74200000000002,"endTime":245.362,"body":"be booking new clients when"},{"speaker":"Brandee Gaar","startTime":242.74200000000002,"endTime":245.362,"body":"you're at a wedding or when"},{"speaker":"Brandee Gaar","startTime":245.362,"endTime":247.65200000000002,"body":"you're at Disney with your kids,"},{"speaker":"Brandee Gaar","startTime":245.362,"endTime":247.65200000000002,"body":"or when you're sitting on the"},{"speaker":"Brandee Gaar","startTime":247.65200000000002,"endTime":250.702,"body":"couch trying to recover from a"},{"speaker":"Brandee Gaar","startTime":247.65200000000002,"endTime":250.702,"body":"wedding hangover, whatever else"},{"speaker":"Brandee Gaar","startTime":250.732,"endTime":253.612,"body":"you're doing, we want your leads"},{"speaker":"Brandee Gaar","startTime":250.732,"endTime":253.612,"body":"to still be able to flow through"},{"speaker":"Brandee Gaar","startTime":253.612,"endTime":256.422,"body":"your sales funnel smoothly"},{"speaker":"Brandee Gaar","startTime":253.612,"endTime":256.422,"body":"so that you're consistently"},{"speaker":"Brandee Gaar","startTime":256.522,"endTime":257.452,"body":"booking new clients."},{"speaker":"Brandee Gaar","startTime":257.552,"endTime":260.592,"body":"Okay, so there's three phases"},{"speaker":"Brandee Gaar","startTime":257.552,"endTime":260.592,"body":"to your perfect sales funnel."},{"speaker":"Brandee Gaar","startTime":260.692,"endTime":262.41200000000003,"body":"the first phase is"},{"speaker":"Brandee Gaar","startTime":260.692,"endTime":262.41200000000003,"body":"going to be the widest."},{"speaker":"Brandee Gaar","startTime":262.442,"endTime":263.312,"body":"It's going to be the biggest."},{"speaker":"Brandee Gaar","startTime":263.36199999999997,"endTime":265.54200000000003,"body":"This is where we're"},{"speaker":"Brandee Gaar","startTime":263.36199999999997,"endTime":265.54200000000003,"body":"just getting awareness."},{"speaker":"Brandee Gaar","startTime":265.562,"endTime":267.78200000000004,"body":"We're getting more people"},{"speaker":"Brandee Gaar","startTime":265.562,"endTime":267.78200000000004,"body":"to learn about us, right?"},{"speaker":"Brandee Gaar","startTime":267.882,"endTime":271.562,"body":"So this is where Networking"},{"speaker":"Brandee Gaar","startTime":267.882,"endTime":271.562,"body":"and social media and all of"},{"speaker":"Brandee Gaar","startTime":271.562,"endTime":274.262,"body":"your marketing efforts are"},{"speaker":"Brandee Gaar","startTime":271.562,"endTime":274.262,"body":"going to combine to really"},{"speaker":"Brandee Gaar","startTime":274.262,"endTime":277.79200000000003,"body":"start to fill your funnel"},{"speaker":"Brandee Gaar","startTime":274.262,"endTime":277.79200000000003,"body":"with these ideal leads."},{"speaker":"Brandee Gaar","startTime":277.992,"endTime":281.202,"body":"So that's Instagram,"},{"speaker":"Brandee Gaar","startTime":277.992,"endTime":281.202,"body":"Pinterest, Facebook."},{"speaker":"Brandee Gaar","startTime":281.222,"endTime":284.092,"body":"If you advertise on Facebook"},{"speaker":"Brandee Gaar","startTime":281.222,"endTime":284.092,"body":"or do any kind of marketing on"},{"speaker":"Brandee Gaar","startTime":284.092,"endTime":286.029,"body":"Facebook, Tic Tok is a huge one."},{"speaker":"Brandee Gaar","startTime":286.249,"endTime":288.069,"body":"LinkedIn could be in play here."},{"speaker":"Brandee Gaar","startTime":288.319,"endTime":289.949,"body":"Those are all your"},{"speaker":"Brandee Gaar","startTime":288.319,"endTime":289.949,"body":"social media sites."},{"speaker":"Brandee Gaar","startTime":290.049,"endTime":291.679,"body":"Other things that you want to"},{"speaker":"Brandee Gaar","startTime":290.049,"endTime":291.679,"body":"be thinking about are going"},{"speaker":"Brandee Gaar","startTime":291.679,"endTime":292.93899999999996,"body":"to be networking efforts."},{"speaker":"Brandee Gaar","startTime":292.999,"endTime":295.98900000000003,"body":"Never ever forget that"},{"speaker":"Brandee Gaar","startTime":292.999,"endTime":295.98900000000003,"body":"relationship marketing will"},{"speaker":"Brandee Gaar","startTime":296.18899999999996,"endTime":300.539,"body":"always, always, always be a"},{"speaker":"Brandee Gaar","startTime":296.18899999999996,"endTime":300.539,"body":"massive piece of the puzzle"},{"speaker":"Brandee Gaar","startTime":300.539,"endTime":301.879,"body":"here in this awareness phase."},{"speaker":"Brandee Gaar","startTime":301.97900000000004,"endTime":306.35900000000004,"body":"Having other vendors and venues"},{"speaker":"Brandee Gaar","startTime":301.97900000000004,"endTime":306.35900000000004,"body":"aware of who you are and what"},{"speaker":"Brandee Gaar","startTime":306.369,"endTime":310.10900000000004,"body":"you do is going to be such"},{"speaker":"Brandee Gaar","startTime":306.369,"endTime":310.10900000000004,"body":"a player in that referral"},{"speaker":"Brandee Gaar","startTime":310.10900000000004,"endTime":311.139,"body":"piece of your business."},{"speaker":"Brandee Gaar","startTime":311.139,"endTime":314.629,"body":"So we want to make sure that"},{"speaker":"Brandee Gaar","startTime":311.139,"endTime":314.629,"body":"we're also adding networking"},{"speaker":"Brandee Gaar","startTime":314.659,"endTime":318.23900000000003,"body":"into this equation here in this"},{"speaker":"Brandee Gaar","startTime":314.659,"endTime":318.23900000000003,"body":"awareness bucket of our funnel."},{"speaker":"Brandee Gaar","startTime":318.339,"endTime":321.42900000000003,"body":"And the last one I want you to"},{"speaker":"Brandee Gaar","startTime":318.339,"endTime":321.42900000000003,"body":"consider that I think is Hugely"},{"speaker":"Brandee Gaar","startTime":321.439,"endTime":323.776,"body":"overlooked is going to be PR."},{"speaker":"Brandee Gaar","startTime":323.986,"endTime":325.886,"body":"You want to make sure"},{"speaker":"Brandee Gaar","startTime":323.986,"endTime":325.886,"body":"that you're submitting to"},{"speaker":"Brandee Gaar","startTime":325.886,"endTime":328.556,"body":"publications, whether those"},{"speaker":"Brandee Gaar","startTime":325.886,"endTime":328.556,"body":"be online or in print,"},{"speaker":"Brandee Gaar","startTime":328.656,"endTime":330.456,"body":"You want to be able to"},{"speaker":"Brandee Gaar","startTime":328.656,"endTime":330.456,"body":"be quoted as an expert."},{"speaker":"Brandee Gaar","startTime":330.456,"endTime":331.926,"body":"You want to be able to"},{"speaker":"Brandee Gaar","startTime":330.456,"endTime":331.926,"body":"be published and have"},{"speaker":"Brandee Gaar","startTime":331.926,"endTime":332.766,"body":"your work published."},{"speaker":"Brandee Gaar","startTime":332.996,"endTime":335.176,"body":"So this is a really important"},{"speaker":"Brandee Gaar","startTime":332.996,"endTime":335.176,"body":"piece of the puzzle."},{"speaker":"Brandee Gaar","startTime":335.176,"endTime":337.366,"body":"And one of the players"},{"speaker":"Brandee Gaar","startTime":335.176,"endTime":337.366,"body":"that we really love in the"},{"speaker":"Brandee Gaar","startTime":337.366,"endTime":339.046,"body":"marketplace is OFD Collective."},{"speaker":"Brandee Gaar","startTime":339.146,"endTime":342.526,"body":"They have a great PR"},{"speaker":"Brandee Gaar","startTime":339.146,"endTime":342.526,"body":"opportunity for wedding"},{"speaker":"Brandee Gaar","startTime":342.526,"endTime":345.596,"body":"pros where you literally"},{"speaker":"Brandee Gaar","startTime":342.526,"endTime":345.596,"body":"get fed PR opportunities."},{"speaker":"Brandee Gaar","startTime":345.696,"endTime":349.096,"body":"Weekly by their team that you"},{"speaker":"Brandee Gaar","startTime":345.696,"endTime":349.096,"body":"can just submit your information"},{"speaker":"Brandee Gaar","startTime":349.116,"endTime":351.646,"body":"and they will then farm it"},{"speaker":"Brandee Gaar","startTime":349.116,"endTime":351.646,"body":"out to all the publications."},{"speaker":"Brandee Gaar","startTime":351.716,"endTime":354.336,"body":"It's a great way to get"},{"speaker":"Brandee Gaar","startTime":351.716,"endTime":354.336,"body":"more eyes and social"},{"speaker":"Brandee Gaar","startTime":354.336,"endTime":355.406,"body":"clout on your business."},{"speaker":"Brandee Gaar","startTime":355.56600000000003,"endTime":357.56600000000003,"body":"this is a really big one"},{"speaker":"Brandee Gaar","startTime":355.56600000000003,"endTime":357.56600000000003,"body":"as part of awareness."},{"speaker":"Brandee Gaar","startTime":357.666,"endTime":360.466,"body":"So in this first stage of the"},{"speaker":"Brandee Gaar","startTime":357.666,"endTime":360.466,"body":"funnel, it's all awareness"},{"speaker":"Brandee Gaar","startTime":360.526,"endTime":363.116,"body":"What I want you to think"},{"speaker":"Brandee Gaar","startTime":360.526,"endTime":363.116,"body":"about is stop focusing"},{"speaker":"Brandee Gaar","startTime":363.226,"endTime":366.166,"body":"all of your efforts on the"},{"speaker":"Brandee Gaar","startTime":363.226,"endTime":366.166,"body":"bottom of the funnel because"},{"speaker":"Brandee Gaar","startTime":366.186,"endTime":369.156,"body":"if we're not first focused"},{"speaker":"Brandee Gaar","startTime":366.186,"endTime":369.156,"body":"on the top, there's nobody"},{"speaker":"Brandee Gaar","startTime":369.156,"endTime":370.956,"body":"to sell to anyway, right?"},{"speaker":"Brandee Gaar","startTime":370.956,"endTime":375.249,"body":"So all three stages of"},{"speaker":"Brandee Gaar","startTime":370.956,"endTime":375.249,"body":"this funnel are massively"},{"speaker":"Brandee Gaar","startTime":375.259,"endTime":378.619,"body":"important so that they can"},{"speaker":"Brandee Gaar","startTime":375.259,"endTime":378.619,"body":"all work together, right?"},{"speaker":"Brandee Gaar","startTime":378.619,"endTime":380.939,"body":"So the first stage is awareness,"},{"speaker":"Brandee Gaar","startTime":378.619,"endTime":380.939,"body":"and we've got to be hyper"},{"speaker":"Brandee Gaar","startTime":380.939,"endTime":382.399,"body":"focused on that awareness stage."},{"speaker":"Brandee Gaar","startTime":382.629,"endTime":385.319,"body":"in the second piece of the"},{"speaker":"Brandee Gaar","startTime":382.629,"endTime":385.319,"body":"funnel, this is consideration"},{"speaker":"Brandee Gaar","startTime":385.329,"endTime":387.829,"body":"or what we might also want"},{"speaker":"Brandee Gaar","startTime":385.329,"endTime":387.829,"body":"to call the nurture stage."},{"speaker":"Brandee Gaar","startTime":387.869,"endTime":390.67900000000003,"body":"This is where your follow ups"},{"speaker":"Brandee Gaar","startTime":387.869,"endTime":390.67900000000003,"body":"are going to come into play."},{"speaker":"Brandee Gaar","startTime":390.779,"endTime":393.329,"body":"This is where that automated"},{"speaker":"Brandee Gaar","startTime":390.779,"endTime":393.329,"body":"email funnel is going to"},{"speaker":"Brandee Gaar","startTime":393.329,"endTime":396.089,"body":"come into play so that you're"},{"speaker":"Brandee Gaar","startTime":393.329,"endTime":396.089,"body":"consistently nurturing them."},{"speaker":"Brandee Gaar","startTime":396.329,"endTime":398.92900000000003,"body":"This is where your story"},{"speaker":"Brandee Gaar","startTime":396.329,"endTime":398.92900000000003,"body":"posts are really going to"},{"speaker":"Brandee Gaar","startTime":398.959,"endTime":402.249,"body":"come into play because in"},{"speaker":"Brandee Gaar","startTime":398.959,"endTime":402.249,"body":"this stage, you're going to"},{"speaker":"Brandee Gaar","startTime":402.259,"endTime":405.289,"body":"really want to nurture those"},{"speaker":"Brandee Gaar","startTime":402.259,"endTime":405.289,"body":"leads and the stories come"},{"speaker":"Brandee Gaar","startTime":405.289,"endTime":408.399,"body":"into play here because people"},{"speaker":"Brandee Gaar","startTime":405.289,"endTime":408.399,"body":"are now already following you."},{"speaker":"Brandee Gaar","startTime":408.42900000000003,"endTime":410.009,"body":"That's part of the"},{"speaker":"Brandee Gaar","startTime":408.42900000000003,"endTime":410.009,"body":"awareness phase, right?"},{"speaker":"Brandee Gaar","startTime":410.009,"endTime":411.019,"body":"You got them to follow."},{"speaker":"Brandee Gaar","startTime":411.019,"endTime":413.189,"body":"You got them to kind of"},{"speaker":"Brandee Gaar","startTime":411.019,"endTime":413.189,"body":"come along for the journey."},{"speaker":"Brandee Gaar","startTime":413.249,"endTime":415.249,"body":"They're aware of"},{"speaker":"Brandee Gaar","startTime":413.249,"endTime":415.249,"body":"you, but they don't."},{"speaker":"Brandee Gaar","startTime":415.349,"endTime":416.729,"body":"like you yet, right?"},{"speaker":"Brandee Gaar","startTime":416.73900000000003,"endTime":419.309,"body":"they're trying to figure"},{"speaker":"Brandee Gaar","startTime":416.73900000000003,"endTime":419.309,"body":"out, do I like this vendor"},{"speaker":"Brandee Gaar","startTime":419.329,"endTime":420.409,"body":"to be part of my wedding?"},{"speaker":"Brandee Gaar","startTime":420.509,"endTime":422.389,"body":"And remember you guys,"},{"speaker":"Brandee Gaar","startTime":420.509,"endTime":422.389,"body":"they're following you"},{"speaker":"Brandee Gaar","startTime":422.389,"endTime":423.779,"body":"for a long time, right?"},{"speaker":"Brandee Gaar","startTime":423.92900000000003,"endTime":426.849,"body":"So these story posts are"},{"speaker":"Brandee Gaar","startTime":423.92900000000003,"endTime":426.849,"body":"coming in to really nurture,"},{"speaker":"Brandee Gaar","startTime":426.859,"endTime":429.729,"body":"to show that you are"},{"speaker":"Brandee Gaar","startTime":426.859,"endTime":429.729,"body":"humans behind your brand."},{"speaker":"Brandee Gaar","startTime":429.73900000000003,"endTime":431.189,"body":"If you have a"},{"speaker":"Brandee Gaar","startTime":429.73900000000003,"endTime":431.189,"body":"team, that's great."},{"speaker":"Brandee Gaar","startTime":431.189,"endTime":434.29200000000003,"body":"Showcase your team, showcase"},{"speaker":"Brandee Gaar","startTime":431.189,"endTime":434.29200000000003,"body":"the fun side of you, showcase"},{"speaker":"Brandee Gaar","startTime":434.29200000000003,"endTime":435.502,"body":"what makes you unique."},{"speaker":"Brandee Gaar","startTime":435.502,"endTime":436.762,"body":"speak to pain points."},{"speaker":"Brandee Gaar","startTime":436.762,"endTime":439.432,"body":"Make sure that you're"},{"speaker":"Brandee Gaar","startTime":436.762,"endTime":439.432,"body":"showing who you are so that"},{"speaker":"Brandee Gaar","startTime":439.442,"endTime":442.082,"body":"you're really drawing in"},{"speaker":"Brandee Gaar","startTime":439.442,"endTime":442.082,"body":"the ideal client, right?"},{"speaker":"Brandee Gaar","startTime":442.312,"endTime":444.512,"body":"You want to make sure that"},{"speaker":"Brandee Gaar","startTime":442.312,"endTime":444.512,"body":"the people that are in this"},{"speaker":"Brandee Gaar","startTime":444.512,"endTime":447.782,"body":"consideration phase are really"},{"speaker":"Brandee Gaar","startTime":444.512,"endTime":447.782,"body":"self selecting at this point."},{"speaker":"Brandee Gaar","startTime":447.812,"endTime":450.592,"body":"That's a really big piece"},{"speaker":"Brandee Gaar","startTime":447.812,"endTime":450.592,"body":"of this stage of the funnel."},{"speaker":"Brandee Gaar","startTime":450.692,"endTime":454.222,"body":"We want to help them self select"},{"speaker":"Brandee Gaar","startTime":450.692,"endTime":454.222,"body":"whether they are the right"},{"speaker":"Brandee Gaar","startTime":454.222,"endTime":455.582,"body":"client for us Or they're not."},{"speaker":"Brandee Gaar","startTime":455.60200000000003,"endTime":458.662,"body":"And that comes with nurturing"},{"speaker":"Brandee Gaar","startTime":455.60200000000003,"endTime":458.662,"body":"and showing who you are so"},{"speaker":"Brandee Gaar","startTime":458.662,"endTime":461.272,"body":"that they can decide, like,"},{"speaker":"Brandee Gaar","startTime":458.662,"endTime":461.272,"body":"yes, I really like this."},{"speaker":"Brandee Gaar","startTime":461.272,"endTime":463.252,"body":"I resonate with"},{"speaker":"Brandee Gaar","startTime":461.272,"endTime":463.252,"body":"this or no, I don't."},{"speaker":"Brandee Gaar","startTime":463.35200000000003,"endTime":465.302,"body":"And this is also the stage"},{"speaker":"Brandee Gaar","startTime":463.35200000000003,"endTime":465.302,"body":"where you're going to want"},{"speaker":"Brandee Gaar","startTime":465.302,"endTime":466.682,"body":"to share your pricing."},{"speaker":"Brandee Gaar","startTime":466.692,"endTime":469.512,"body":"If you haven't already done"},{"speaker":"Brandee Gaar","startTime":466.692,"endTime":469.512,"body":"that on your website or part"},{"speaker":"Brandee Gaar","startTime":469.512,"endTime":472.682,"body":"of your awareness stage, you"},{"speaker":"Brandee Gaar","startTime":469.512,"endTime":472.682,"body":"really want to make sure that"},{"speaker":"Brandee Gaar","startTime":472.682,"endTime":475.482,"body":"your pricing is front and"},{"speaker":"Brandee Gaar","startTime":472.682,"endTime":475.482,"body":"center during this consideration"},{"speaker":"Brandee Gaar","startTime":475.482,"endTime":478.732,"body":"stage, because again, we want"},{"speaker":"Brandee Gaar","startTime":475.482,"endTime":478.732,"body":"them to self select, right?"},{"speaker":"Brandee Gaar","startTime":478.832,"endTime":482.712,"body":"So if they are not within the"},{"speaker":"Brandee Gaar","startTime":478.832,"endTime":482.712,"body":"budget range that we typically"},{"speaker":"Brandee Gaar","startTime":482.712,"endTime":485.192,"body":"book clients, we want them to"},{"speaker":"Brandee Gaar","startTime":482.712,"endTime":485.192,"body":"be able to self select that"},{"speaker":"Brandee Gaar","startTime":485.192,"endTime":487.712,"body":"they're not going to reach out"},{"speaker":"Brandee Gaar","startTime":485.192,"endTime":487.712,"body":"to us So this consideration"},{"speaker":"Brandee Gaar","startTime":487.712,"endTime":490.502,"body":"phase, what we're doing is"},{"speaker":"Brandee Gaar","startTime":487.712,"endTime":490.502,"body":"we're nurturing them, but"},{"speaker":"Brandee Gaar","startTime":490.502,"endTime":491.762,"body":"we're also helping them to"},{"speaker":"Brandee Gaar","startTime":491.762,"endTime":495.35200000000003,"body":"Self select whether they are"},{"speaker":"Brandee Gaar","startTime":491.762,"endTime":495.35200000000003,"body":"right to move forward in the"},{"speaker":"Brandee Gaar","startTime":495.35200000000003,"endTime":496.552,"body":"next stage of our funnel."},{"speaker":"Brandee Gaar","startTime":497.029,"endTime":500.089,"body":"Okay, in the bottom phase"},{"speaker":"Brandee Gaar","startTime":497.029,"endTime":500.089,"body":"of the funnel is decision."},{"speaker":"Brandee Gaar","startTime":500.099,"endTime":502.869,"body":"And this is typically where your"},{"speaker":"Brandee Gaar","startTime":500.099,"endTime":502.869,"body":"consults are coming in, right?"},{"speaker":"Brandee Gaar","startTime":503.089,"endTime":506.249,"body":"So awareness and consideration"},{"speaker":"Brandee Gaar","startTime":503.089,"endTime":506.249,"body":"are moving them through."},{"speaker":"Brandee Gaar","startTime":506.419,"endTime":509.219,"body":"We're trying to get them"},{"speaker":"Brandee Gaar","startTime":506.419,"endTime":509.219,"body":"to get to a consult, right?"},{"speaker":"Brandee Gaar","startTime":509.219,"endTime":511.789,"body":"here in this bottom phase"},{"speaker":"Brandee Gaar","startTime":509.219,"endTime":511.789,"body":"is where you're going"},{"speaker":"Brandee Gaar","startTime":511.799,"endTime":512.729,"body":"to have your consult."},{"speaker":"Brandee Gaar","startTime":512.779,"endTime":516.219,"body":"And this is where you"},{"speaker":"Brandee Gaar","startTime":512.779,"endTime":516.219,"body":"shine Wedding Pro."},{"speaker":"Brandee Gaar","startTime":516.409,"endTime":520.659,"body":"We want to make sure that you,"},{"speaker":"Brandee Gaar","startTime":516.409,"endTime":520.659,"body":"here in this stage, understand"},{"speaker":"Brandee Gaar","startTime":520.659,"endTime":523.509,"body":"that they are 80 percent of"},{"speaker":"Brandee Gaar","startTime":520.659,"endTime":523.509,"body":"the way sold in at this point."},{"speaker":"Brandee Gaar","startTime":523.559,"endTime":523.8489999999999,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":523.8489999999999,"endTime":526.379,"body":"So this is where you're going"},{"speaker":"Brandee Gaar","startTime":523.8489999999999,"endTime":526.379,"body":"to bring out social proof."},{"speaker":"Brandee Gaar","startTime":526.4290000000001,"endTime":528.809,"body":"This is where you're"},{"speaker":"Brandee Gaar","startTime":526.4290000000001,"endTime":528.809,"body":"going to speak directly"},{"speaker":"Brandee Gaar","startTime":528.809,"endTime":529.829,"body":"to their pain points."},{"speaker":"Brandee Gaar","startTime":529.9290000000001,"endTime":533.399,"body":"This is where you're going"},{"speaker":"Brandee Gaar","startTime":529.9290000000001,"endTime":533.399,"body":"to tell them exactly how your"},{"speaker":"Brandee Gaar","startTime":533.399,"endTime":537.2090000000001,"body":"services fill exactly what"},{"speaker":"Brandee Gaar","startTime":533.399,"endTime":537.2090000000001,"body":"they need for their wedding."},{"speaker":"Brandee Gaar","startTime":537.389,"endTime":539.029,"body":"And you're going"},{"speaker":"Brandee Gaar","startTime":537.389,"endTime":539.029,"body":"to be confident."},{"speaker":"Brandee Gaar","startTime":539.129,"endTime":541.919,"body":"You're going to know that"},{"speaker":"Brandee Gaar","startTime":539.129,"endTime":541.919,"body":"your pricing is right on"},{"speaker":"Brandee Gaar","startTime":541.919,"endTime":543.309,"body":"par because you've already"},{"speaker":"Brandee Gaar","startTime":541.919,"endTime":543.309,"body":"shared it with them."},{"speaker":"Brandee Gaar","startTime":543.3589999999999,"endTime":545.469,"body":"They wouldn't be at that"},{"speaker":"Brandee Gaar","startTime":543.3589999999999,"endTime":545.469,"body":"consultation if they couldn't"},{"speaker":"Brandee Gaar","startTime":545.529,"endTime":546.869,"body":"afford you at this point, right?"},{"speaker":"Brandee Gaar","startTime":547.0889999999999,"endTime":549.809,"body":"So pricing is not a"},{"speaker":"Brandee Gaar","startTime":547.0889999999999,"endTime":549.809,"body":"consideration at this stage."},{"speaker":"Brandee Gaar","startTime":549.8589999999999,"endTime":550.889,"body":"We're already past that."},{"speaker":"Brandee Gaar","startTime":550.989,"endTime":553.9290000000001,"body":"At this point, it's making sure"},{"speaker":"Brandee Gaar","startTime":550.989,"endTime":553.9290000000001,"body":"that they're a good fit for you"},{"speaker":"Brandee Gaar","startTime":553.9290000000001,"endTime":555.029,"body":"and you're a good fit for them."},{"speaker":"Brandee Gaar","startTime":555.029,"endTime":556.529,"body":"And we lock up the contract."},{"speaker":"Brandee Gaar","startTime":556.629,"endTime":560.639,"body":"If you've done your funnel"},{"speaker":"Brandee Gaar","startTime":556.629,"endTime":560.639,"body":"correctly at this stage, it"},{"speaker":"Brandee Gaar","startTime":560.639,"endTime":564.9290000000001,"body":"should literally be the simplest"},{"speaker":"Brandee Gaar","startTime":560.639,"endTime":564.9290000000001,"body":"thing to close them because"},{"speaker":"Brandee Gaar","startTime":564.9590000000001,"endTime":568.509,"body":"your funnel has warmed them"},{"speaker":"Brandee Gaar","startTime":564.9590000000001,"endTime":568.509,"body":"so much that this piece of the"},{"speaker":"Brandee Gaar","startTime":568.509,"endTime":572.1990000000001,"body":"funnel is literally only 20"},{"speaker":"Brandee Gaar","startTime":568.509,"endTime":572.1990000000001,"body":"percent of the buying process."},{"speaker":"Brandee Gaar","startTime":572.239,"endTime":574.4390000000001,"body":"Because at this point, if"},{"speaker":"Brandee Gaar","startTime":572.239,"endTime":574.4390000000001,"body":"they've gotten this far,"},{"speaker":"Brandee Gaar","startTime":574.539,"endTime":577.369,"body":"you've made a very short"},{"speaker":"Brandee Gaar","startTime":574.539,"endTime":577.369,"body":"list of pros and all you"},{"speaker":"Brandee Gaar","startTime":577.369,"endTime":578.4590000000001,"body":"need to do is close it up."},{"speaker":"Brandee Gaar","startTime":578.559,"endTime":578.839,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":578.839,"endTime":581.759,"body":"So now you know what a funnel"},{"speaker":"Brandee Gaar","startTime":578.839,"endTime":581.759,"body":"is and how it's made up, but"},{"speaker":"Brandee Gaar","startTime":581.759,"endTime":585.999,"body":"I want to also talk about"},{"speaker":"Brandee Gaar","startTime":581.759,"endTime":585.999,"body":"why most wedding pros fail at"},{"speaker":"Brandee Gaar","startTime":586.009,"endTime":589.469,"body":"building funnels and having"},{"speaker":"Brandee Gaar","startTime":586.009,"endTime":589.469,"body":"really great funnels for"},{"speaker":"Brandee Gaar","startTime":589.469,"endTime":590.699,"body":"their clients to move through."},{"speaker":"Brandee Gaar","startTime":591.052,"endTime":593.822,"body":"So the first one is because"},{"speaker":"Brandee Gaar","startTime":591.052,"endTime":593.822,"body":"there's no clear path."},{"speaker":"Brandee Gaar","startTime":593.852,"endTime":597.0120000000001,"body":"And this I would say might"},{"speaker":"Brandee Gaar","startTime":593.852,"endTime":597.0120000000001,"body":"be the number one thing"},{"speaker":"Brandee Gaar","startTime":597.0120000000001,"endTime":599.502,"body":"we see when wedding pros"},{"speaker":"Brandee Gaar","startTime":597.0120000000001,"endTime":599.502,"body":"come into our program."},{"speaker":"Brandee Gaar","startTime":599.502,"endTime":601.152,"body":"It's one of the first"},{"speaker":"Brandee Gaar","startTime":599.502,"endTime":601.152,"body":"things that we audit"},{"speaker":"Brandee Gaar","startTime":601.252,"endTime":602.312,"body":"is your sales funnel."},{"speaker":"Brandee Gaar","startTime":602.322,"endTime":604.812,"body":"We want to understand how people"},{"speaker":"Brandee Gaar","startTime":602.322,"endTime":604.812,"body":"are moving through your sales"},{"speaker":"Brandee Gaar","startTime":604.822,"endTime":608.532,"body":"funnel and not having a clear"},{"speaker":"Brandee Gaar","startTime":604.822,"endTime":608.532,"body":"path is such an easy fix for us"},{"speaker":"Brandee Gaar","startTime":608.532,"endTime":611.662,"body":"to show you, but it's probably"},{"speaker":"Brandee Gaar","startTime":608.532,"endTime":611.662,"body":"the number one reason that"},{"speaker":"Brandee Gaar","startTime":611.672,"endTime":613.252,"body":"the sales funnel is broken."},{"speaker":"Brandee Gaar","startTime":613.272,"endTime":616.232,"body":"And what that means is that when"},{"speaker":"Brandee Gaar","startTime":613.272,"endTime":616.232,"body":"you're on social media, when"},{"speaker":"Brandee Gaar","startTime":616.232,"endTime":618.662,"body":"you're in the awareness phase,"},{"speaker":"Brandee Gaar","startTime":616.232,"endTime":618.662,"body":"you're doing PR, you're doing"},{"speaker":"Brandee Gaar","startTime":618.7620000000001,"endTime":621.252,"body":"marketing, you're doing network"},{"speaker":"Brandee Gaar","startTime":618.7620000000001,"endTime":621.252,"body":"relationship marketing, you're"},{"speaker":"Brandee Gaar","startTime":621.252,"endTime":624.322,"body":"doing social media, All of that"},{"speaker":"Brandee Gaar","startTime":621.252,"endTime":624.322,"body":"awareness phase, there's really"},{"speaker":"Brandee Gaar","startTime":624.322,"endTime":628.352,"body":"no path, there's no clear path"},{"speaker":"Brandee Gaar","startTime":624.322,"endTime":628.352,"body":"that we're telling them to move"},{"speaker":"Brandee Gaar","startTime":628.362,"endTime":629.752,"body":"into that consideration phase."},{"speaker":"Brandee Gaar","startTime":629.852,"endTime":632.042,"body":"And so what we want to be"},{"speaker":"Brandee Gaar","startTime":629.852,"endTime":632.042,"body":"doing is we want to make sure"},{"speaker":"Brandee Gaar","startTime":632.042,"endTime":634.602,"body":"that there's always a strong"},{"speaker":"Brandee Gaar","startTime":632.042,"endTime":634.602,"body":"call to action on our social"},{"speaker":"Brandee Gaar","startTime":634.602,"endTime":638.372,"body":"media posts, that there's"},{"speaker":"Brandee Gaar","startTime":634.602,"endTime":638.372,"body":"always a direct next step."},{"speaker":"Brandee Gaar","startTime":638.472,"endTime":641.052,"body":"So if you're doing social"},{"speaker":"Brandee Gaar","startTime":638.472,"endTime":641.052,"body":"media, we want to always"},{"speaker":"Brandee Gaar","startTime":641.052,"endTime":642.062,"body":"have calls to action."},{"speaker":"Brandee Gaar","startTime":642.162,"endTime":644.872,"body":"To move into that"},{"speaker":"Brandee Gaar","startTime":642.162,"endTime":644.872,"body":"consideration phase, right?"},{"speaker":"Brandee Gaar","startTime":644.872,"endTime":648.182,"body":"And so that would be double"},{"speaker":"Brandee Gaar","startTime":644.872,"endTime":648.182,"body":"tap if you agree, share"},{"speaker":"Brandee Gaar","startTime":648.182,"endTime":651.2620000000001,"body":"with an engaged friend, save"},{"speaker":"Brandee Gaar","startTime":648.182,"endTime":651.2620000000001,"body":"for later, DM us to talk"},{"speaker":"Brandee Gaar","startTime":651.2620000000001,"endTime":652.112,"body":"more about your wedding."},{"speaker":"Brandee Gaar","startTime":652.132,"endTime":653.062,"body":"That's a huge one, right?"},{"speaker":"Brandee Gaar","startTime":653.062,"endTime":653.892,"body":"That's a strong one."},{"speaker":"Brandee Gaar","startTime":654.142,"endTime":656.182,"body":"Click the link in our bio"},{"speaker":"Brandee Gaar","startTime":654.142,"endTime":656.182,"body":"to book a consultation."},{"speaker":"Brandee Gaar","startTime":656.182,"endTime":657.532,"body":"Like there's all these."},{"speaker":"Brandee Gaar","startTime":657.632,"endTime":660.242,"body":"things that we can do"},{"speaker":"Brandee Gaar","startTime":657.632,"endTime":660.242,"body":"to move them into that"},{"speaker":"Brandee Gaar","startTime":660.252,"endTime":661.712,"body":"next consideration step."},{"speaker":"Brandee Gaar","startTime":661.812,"endTime":663.892,"body":"Now, if you're working on"},{"speaker":"Brandee Gaar","startTime":661.812,"endTime":663.892,"body":"relationship marketing, you're"},{"speaker":"Brandee Gaar","startTime":663.902,"endTime":666.7620000000001,"body":"doing networking to get those"},{"speaker":"Brandee Gaar","startTime":663.902,"endTime":666.7620000000001,"body":"referrals, same thing here."},{"speaker":"Brandee Gaar","startTime":666.7620000000001,"endTime":669.122,"body":"You really want to let"},{"speaker":"Brandee Gaar","startTime":666.7620000000001,"endTime":669.122,"body":"your vendor partners know,"},{"speaker":"Brandee Gaar","startTime":669.122,"endTime":672.182,"body":"like what is the next step"},{"speaker":"Brandee Gaar","startTime":669.122,"endTime":672.182,"body":"for a client with them?"},{"speaker":"Brandee Gaar","startTime":672.182,"endTime":674.992,"body":"Do they have clients that"},{"speaker":"Brandee Gaar","startTime":672.182,"endTime":674.992,"body":"are looking for what you"},{"speaker":"Brandee Gaar","startTime":674.992,"endTime":677.632,"body":"do that you could partner"},{"speaker":"Brandee Gaar","startTime":674.992,"endTime":677.632,"body":"with them on, right?"},{"speaker":"Brandee Gaar","startTime":677.672,"endTime":679.692,"body":"Like, how can you be a"},{"speaker":"Brandee Gaar","startTime":677.672,"endTime":679.692,"body":"good partner to them?"},{"speaker":"Brandee Gaar","startTime":679.872,"endTime":683.347,"body":"How can you move into the"},{"speaker":"Brandee Gaar","startTime":679.872,"endTime":683.347,"body":"next step, of being considered"},{"speaker":"Brandee Gaar","startTime":683.347,"endTime":685.644,"body":"either for part of their"},{"speaker":"Brandee Gaar","startTime":683.347,"endTime":685.644,"body":"vendor list or just to"},{"speaker":"Brandee Gaar","startTime":685.644,"endTime":686.956,"body":"partner with them on a client."},{"speaker":"Brandee Gaar","startTime":686.956,"endTime":689.8,"body":"Now, what I don't mean here"},{"speaker":"Brandee Gaar","startTime":686.956,"endTime":689.8,"body":"in this piece is to say, how"},{"speaker":"Brandee Gaar","startTime":689.8,"endTime":691.107,"body":"can I get on your vendor list?"},{"speaker":"Brandee Gaar","startTime":691.217,"endTime":691.937,"body":"That's gross."},{"speaker":"Brandee Gaar","startTime":692.027,"endTime":692.657,"body":"Don't do it."},{"speaker":"Brandee Gaar","startTime":692.757,"endTime":695.937,"body":"But what we do want to say"},{"speaker":"Brandee Gaar","startTime":692.757,"endTime":695.937,"body":"is, do you have any clients"},{"speaker":"Brandee Gaar","startTime":695.937,"endTime":698.377,"body":"in mind that you think would"},{"speaker":"Brandee Gaar","startTime":695.937,"endTime":698.377,"body":"be a good fit for both of"},{"speaker":"Brandee Gaar","startTime":698.377,"endTime":699.287,"body":"us to work on together?"},{"speaker":"Brandee Gaar","startTime":699.287,"endTime":702.927,"body":"Because I'd be happy to look at"},{"speaker":"Brandee Gaar","startTime":699.287,"endTime":702.927,"body":"possibly discounting my services"},{"speaker":"Brandee Gaar","startTime":702.927,"endTime":705.547,"body":"so that we can work together"},{"speaker":"Brandee Gaar","startTime":702.927,"endTime":705.547,"body":"on a wedding because I'd love"},{"speaker":"Brandee Gaar","startTime":705.547,"endTime":706.757,"body":"to show you how I'm different."},{"speaker":"Brandee Gaar","startTime":706.857,"endTime":707.1370000000001,"body":"Right."},{"speaker":"Brandee Gaar","startTime":707.147,"endTime":708.277,"body":"I think that's a"},{"speaker":"Brandee Gaar","startTime":707.147,"endTime":708.277,"body":"really good one."},{"speaker":"Brandee Gaar","startTime":708.307,"endTime":711.601,"body":"Or,  tell me more about your"},{"speaker":"Brandee Gaar","startTime":708.307,"endTime":711.601,"body":"services because I would love"},{"speaker":"Brandee Gaar","startTime":711.601,"endTime":715.021,"body":"to refer a client to you so"},{"speaker":"Brandee Gaar","startTime":711.601,"endTime":715.021,"body":"that we can work together"},{"speaker":"Brandee Gaar","startTime":715.061,"endTime":718.641,"body":"and you can see how my"},{"speaker":"Brandee Gaar","startTime":715.061,"endTime":718.641,"body":"services are different, right?"},{"speaker":"Brandee Gaar","startTime":718.721,"endTime":719.801,"body":"or how unique we are."},{"speaker":"Brandee Gaar","startTime":719.821,"endTime":722.261,"body":"Like, these are all ways"},{"speaker":"Brandee Gaar","startTime":719.821,"endTime":722.261,"body":"that you can make sure that"},{"speaker":"Brandee Gaar","startTime":722.261,"endTime":725.6610000000001,"body":"you're moving into the next"},{"speaker":"Brandee Gaar","startTime":722.261,"endTime":725.6610000000001,"body":"phase versus just being like,"},{"speaker":"Brandee Gaar","startTime":725.811,"endTime":726.751,"body":"Hey, thanks for meeting."},{"speaker":"Brandee Gaar","startTime":726.751,"endTime":727.281,"body":"It was great."},{"speaker":"Brandee Gaar","startTime":727.281,"endTime":728.621,"body":"I hope we can work"},{"speaker":"Brandee Gaar","startTime":727.281,"endTime":728.621,"body":"together one day."},{"speaker":"Brandee Gaar","startTime":728.751,"endTime":732.471,"body":"No, always be looking for how"},{"speaker":"Brandee Gaar","startTime":728.751,"endTime":732.471,"body":"am I moving this person in"},{"speaker":"Brandee Gaar","startTime":732.491,"endTime":733.981,"body":"my funnel to the next stage."},{"speaker":"Brandee Gaar","startTime":734.447,"endTime":734.717,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":734.747,"endTime":737.687,"body":"The second one really is"},{"speaker":"Brandee Gaar","startTime":734.747,"endTime":737.687,"body":"very similar to the first and"},{"speaker":"Brandee Gaar","startTime":737.687,"endTime":739.607,"body":"that is weak calls to action."},{"speaker":"Brandee Gaar","startTime":739.657,"endTime":742.327,"body":"And in this one, what I'm really"},{"speaker":"Brandee Gaar","startTime":739.657,"endTime":742.327,"body":"talking about is your email."},{"speaker":"Brandee Gaar","startTime":742.337,"endTime":744.457,"body":"So now we're in the"},{"speaker":"Brandee Gaar","startTime":742.337,"endTime":744.457,"body":"consideration phase."},{"speaker":"Brandee Gaar","startTime":744.557,"endTime":747.437,"body":"And one of the things that"},{"speaker":"Brandee Gaar","startTime":744.557,"endTime":747.437,"body":"I see all the time when"},{"speaker":"Brandee Gaar","startTime":747.437,"endTime":751.417,"body":"we're auditing sales funnels"},{"speaker":"Brandee Gaar","startTime":747.437,"endTime":751.417,"body":"is I see wedding pros send"},{"speaker":"Brandee Gaar","startTime":751.417,"endTime":753.247,"body":"these great emails out."},{"speaker":"Brandee Gaar","startTime":753.257,"endTime":757.307,"body":"They're beautiful, but they have"},{"speaker":"Brandee Gaar","startTime":753.257,"endTime":757.307,"body":"no substance to them whatsoever."},{"speaker":"Brandee Gaar","startTime":757.407,"endTime":760.792,"body":"They're really not providing"},{"speaker":"Brandee Gaar","startTime":757.407,"endTime":760.792,"body":"the client any additional"},{"speaker":"Brandee Gaar","startTime":760.812,"endTime":762.782,"body":"information that they"},{"speaker":"Brandee Gaar","startTime":760.812,"endTime":762.782,"body":"need to make a decision."},{"speaker":"Brandee Gaar","startTime":762.832,"endTime":765.092,"body":"Cause remember, we're in the"},{"speaker":"Brandee Gaar","startTime":762.832,"endTime":765.092,"body":"consideration phase here."},{"speaker":"Brandee Gaar","startTime":765.192,"endTime":767.132,"body":"We want to move them"},{"speaker":"Brandee Gaar","startTime":765.192,"endTime":767.132,"body":"to the decision phase."},{"speaker":"Brandee Gaar","startTime":767.232,"endTime":769.562,"body":"They also have no"},{"speaker":"Brandee Gaar","startTime":767.232,"endTime":769.562,"body":"call to action."},{"speaker":"Brandee Gaar","startTime":769.562,"endTime":771.962,"body":"I see these emails go out"},{"speaker":"Brandee Gaar","startTime":769.562,"endTime":771.962,"body":"and I'm like, well, what do"},{"speaker":"Brandee Gaar","startTime":771.962,"endTime":774.942,"body":"you want the client to do"},{"speaker":"Brandee Gaar","startTime":771.962,"endTime":774.942,"body":"when they get this email?"},{"speaker":"Brandee Gaar","startTime":774.942,"endTime":776.382,"body":"And they're like, well,"},{"speaker":"Brandee Gaar","startTime":774.942,"endTime":776.382,"body":"I really want them to"},{"speaker":"Brandee Gaar","startTime":776.382,"endTime":777.242,"body":"book a consultation."},{"speaker":"Brandee Gaar","startTime":777.242,"endTime":778.162,"body":"I'm like, but you"},{"speaker":"Brandee Gaar","startTime":777.242,"endTime":778.162,"body":"didn't even put the"},{"speaker":"Brandee Gaar","startTime":778.162,"endTime":779.392,"body":"consultation link in here."},{"speaker":"Brandee Gaar","startTime":779.392,"endTime":782.552,"body":"So they'd have to go find"},{"speaker":"Brandee Gaar","startTime":779.392,"endTime":782.552,"body":"your website again to book"},{"speaker":"Brandee Gaar","startTime":782.552,"endTime":785.192,"body":"a consultation or hit reply,"},{"speaker":"Brandee Gaar","startTime":782.552,"endTime":785.192,"body":"which they're not going to do."},{"speaker":"Brandee Gaar","startTime":785.292,"endTime":787.392,"body":"So we want to make it simple."},{"speaker":"Brandee Gaar","startTime":787.392,"endTime":788.422,"body":"We want to make it one click."},{"speaker":"Brandee Gaar","startTime":788.422,"endTime":790.642,"body":"Remember that most of our"},{"speaker":"Brandee Gaar","startTime":788.422,"endTime":790.642,"body":"clients are reading these"},{"speaker":"Brandee Gaar","startTime":790.652,"endTime":792.432,"body":"emails from their phone as well."},{"speaker":"Brandee Gaar","startTime":792.432,"endTime":795.192,"body":"So we want them to be"},{"speaker":"Brandee Gaar","startTime":792.432,"endTime":795.192,"body":"short, sweet, to the point."},{"speaker":"Brandee Gaar","startTime":795.192,"endTime":797.842,"body":"We want them to have value for"},{"speaker":"Brandee Gaar","startTime":795.192,"endTime":797.842,"body":"them and we want them to know"},{"speaker":"Brandee Gaar","startTime":797.852,"endTime":800.492,"body":"what the next step is and it'd"},{"speaker":"Brandee Gaar","startTime":797.852,"endTime":800.492,"body":"be right there for them to do."},{"speaker":"Brandee Gaar","startTime":800.592,"endTime":802.612,"body":"So you want to make sure"},{"speaker":"Brandee Gaar","startTime":800.592,"endTime":802.612,"body":"that you have a link"},{"speaker":"Brandee Gaar","startTime":802.652,"endTime":805.412,"body":"to book a consultation"},{"speaker":"Brandee Gaar","startTime":802.652,"endTime":805.412,"body":"with you right there."},{"speaker":"Brandee Gaar","startTime":805.679,"endTime":808.469,"body":"Every single email, every"},{"speaker":"Brandee Gaar","startTime":805.679,"endTime":808.469,"body":"single email that you"},{"speaker":"Brandee Gaar","startTime":808.469,"endTime":810.749,"body":"send out or every single"},{"speaker":"Brandee Gaar","startTime":808.469,"endTime":810.749,"body":"interaction you have in the"},{"speaker":"Brandee Gaar","startTime":810.749,"endTime":814.439,"body":"consideration phase is to move"},{"speaker":"Brandee Gaar","startTime":810.749,"endTime":814.439,"body":"them into the decision phase."},{"speaker":"Brandee Gaar","startTime":814.539,"endTime":816.139,"body":"Please don't miss this point."},{"speaker":"Brandee Gaar","startTime":816.239,"endTime":820.2090000000001,"body":"You're constantly, always 100"},{"speaker":"Brandee Gaar","startTime":816.239,"endTime":820.2090000000001,"body":"percent of the time when you're"},{"speaker":"Brandee Gaar","startTime":820.2090000000001,"endTime":822.819,"body":"interacting with a lead, you"},{"speaker":"Brandee Gaar","startTime":820.2090000000001,"endTime":822.819,"body":"are trying to move them to"},{"speaker":"Brandee Gaar","startTime":822.819,"endTime":824.369,"body":"the next step in the funnel."},{"speaker":"Brandee Gaar","startTime":824.386,"endTime":824.866,"body":"That's it."},{"speaker":"Brandee Gaar","startTime":825.119,"endTime":828.079,"body":"If you think about it that way,"},{"speaker":"Brandee Gaar","startTime":825.119,"endTime":828.079,"body":"instead of thinking, how do I"},{"speaker":"Brandee Gaar","startTime":828.079,"endTime":830.809,"body":"get this person who doesn't even"},{"speaker":"Brandee Gaar","startTime":828.079,"endTime":830.809,"body":"know about me to book with me?"},{"speaker":"Brandee Gaar","startTime":830.999,"endTime":833.519,"body":"If you just think, how do I"},{"speaker":"Brandee Gaar","startTime":830.999,"endTime":833.519,"body":"get them to move to the next"},{"speaker":"Brandee Gaar","startTime":833.519,"endTime":836.929,"body":"stage in the funnel, I promise"},{"speaker":"Brandee Gaar","startTime":833.519,"endTime":836.929,"body":"you sales will become so much"},{"speaker":"Brandee Gaar","startTime":836.929,"endTime":838.359,"body":"easier and a lot more fun."},{"speaker":"Brandee Gaar","startTime":838.872,"endTime":839.162,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":839.182,"endTime":840.722,"body":"And the third thing that I see."},{"speaker":"Brandee Gaar","startTime":840.822,"endTime":843.502,"body":"All the time when we're auditing"},{"speaker":"Brandee Gaar","startTime":840.822,"endTime":843.502,"body":"sales funnels is there's no"},{"speaker":"Brandee Gaar","startTime":843.502,"endTime":846.782,"body":"follow up and every wedding"},{"speaker":"Brandee Gaar","startTime":843.502,"endTime":846.782,"body":"pro that I've ever interacted"},{"speaker":"Brandee Gaar","startTime":846.782,"endTime":849.572,"body":"with knows follow up is"},{"speaker":"Brandee Gaar","startTime":846.782,"endTime":849.572,"body":"important, but they don't do it."},{"speaker":"Brandee Gaar","startTime":849.672,"endTime":852.672,"body":"And a lot of times that's"},{"speaker":"Brandee Gaar","startTime":849.672,"endTime":852.672,"body":"not on purpose, right?"},{"speaker":"Brandee Gaar","startTime":852.712,"endTime":854.922,"body":"I would say most of the"},{"speaker":"Brandee Gaar","startTime":852.712,"endTime":854.922,"body":"time it's not on purpose."},{"speaker":"Brandee Gaar","startTime":854.982,"endTime":857.912,"body":"Most of the time it's because"},{"speaker":"Brandee Gaar","startTime":854.982,"endTime":857.912,"body":"you're busy, you get busy"},{"speaker":"Brandee Gaar","startTime":857.912,"endTime":858.722,"body":"running your business."},{"speaker":"Brandee Gaar","startTime":858.752,"endTime":859.992,"body":"You forget to do follow ups."},{"speaker":"Brandee Gaar","startTime":859.992,"endTime":861.132,"body":"You don't have time"},{"speaker":"Brandee Gaar","startTime":859.992,"endTime":861.132,"body":"to do follow ups."},{"speaker":"Brandee Gaar","startTime":861.132,"endTime":863.172,"body":"You don't know what to"},{"speaker":"Brandee Gaar","startTime":861.132,"endTime":863.172,"body":"say in the follow ups."},{"speaker":"Brandee Gaar","startTime":863.272,"endTime":865.592,"body":"So you're just kind of like,"},{"speaker":"Brandee Gaar","startTime":863.272,"endTime":865.592,"body":"I don't know if they want to"},{"speaker":"Brandee Gaar","startTime":865.592,"endTime":867.0120000000001,"body":"book me, they book me right."},{"speaker":"Brandee Gaar","startTime":867.112,"endTime":868.722,"body":"And the reality is."},{"speaker":"Brandee Gaar","startTime":868.822,"endTime":869.922,"body":"Our clients are busy."},{"speaker":"Brandee Gaar","startTime":869.992,"endTime":871.922,"body":"That's why they're looking"},{"speaker":"Brandee Gaar","startTime":869.992,"endTime":871.922,"body":"for professionals to help"},{"speaker":"Brandee Gaar","startTime":871.922,"endTime":872.632,"body":"them with their wedding."},{"speaker":"Brandee Gaar","startTime":872.882,"endTime":873.862,"body":"Our clients are busy."},{"speaker":"Brandee Gaar","startTime":873.862,"endTime":876.272,"body":"And so we have to stay top"},{"speaker":"Brandee Gaar","startTime":873.862,"endTime":876.272,"body":"of mind because they're"},{"speaker":"Brandee Gaar","startTime":876.272,"endTime":879.022,"body":"not only short on time,"},{"speaker":"Brandee Gaar","startTime":876.272,"endTime":879.022,"body":"but they're interviewing"},{"speaker":"Brandee Gaar","startTime":879.022,"endTime":881.632,"body":"multiple wedding pros, or"},{"speaker":"Brandee Gaar","startTime":879.022,"endTime":881.632,"body":"they've at least reached out"},{"speaker":"Brandee Gaar","startTime":881.632,"endTime":882.572,"body":"to multiple wedding pros."},{"speaker":"Brandee Gaar","startTime":882.672,"endTime":885.792,"body":"So you staying top of mind,"},{"speaker":"Brandee Gaar","startTime":882.672,"endTime":885.792,"body":"understanding where they"},{"speaker":"Brandee Gaar","startTime":885.852,"endTime":889.302,"body":"are in life and helping"},{"speaker":"Brandee Gaar","startTime":885.852,"endTime":889.302,"body":"them to make it easy to."},{"speaker":"Brandee Gaar","startTime":889.302,"endTime":892.172,"body":"Book a consultation with you to"},{"speaker":"Brandee Gaar","startTime":889.302,"endTime":892.172,"body":"move to the next stage is going"},{"speaker":"Brandee Gaar","startTime":892.172,"endTime":893.642,"body":"to be really, really important."},{"speaker":"Brandee Gaar","startTime":893.652,"endTime":898.092,"body":"So we want to make sure that"},{"speaker":"Brandee Gaar","startTime":893.652,"endTime":898.092,"body":"we've got great follow up emails"},{"speaker":"Brandee Gaar","startTime":898.092,"endTime":899.362,"body":"that are going out consistently."},{"speaker":"Brandee Gaar","startTime":899.729,"endTime":902.169,"body":"And I don't think this is"},{"speaker":"Brandee Gaar","startTime":899.729,"endTime":902.169,"body":"any surprise because I preach"},{"speaker":"Brandee Gaar","startTime":902.169,"endTime":903.819,"body":"this on this podcast all"},{"speaker":"Brandee Gaar","startTime":902.169,"endTime":903.819,"body":"the time, but you want to"},{"speaker":"Brandee Gaar","startTime":903.829,"endTime":905.919,"body":"have great Follow up texts."},{"speaker":"Brandee Gaar","startTime":905.999,"endTime":908.519,"body":"And this is so massively"},{"speaker":"Brandee Gaar","startTime":905.999,"endTime":908.519,"body":"important in this new"},{"speaker":"Brandee Gaar","startTime":908.519,"endTime":910.939,"body":"generation that's moving"},{"speaker":"Brandee Gaar","startTime":908.519,"endTime":910.939,"body":"into our marketplace because"},{"speaker":"Brandee Gaar","startTime":911.039,"endTime":914.2090000000001,"body":"they will much more likely"},{"speaker":"Brandee Gaar","startTime":911.039,"endTime":914.2090000000001,"body":"read and answer a text than"},{"speaker":"Brandee Gaar","startTime":914.2090000000001,"endTime":915.649,"body":"they ever will to an email."},{"speaker":"Brandee Gaar","startTime":915.729,"endTime":917.699,"body":"So we want to make sure"},{"speaker":"Brandee Gaar","startTime":915.729,"endTime":917.699,"body":"that we're really focused"},{"speaker":"Brandee Gaar","startTime":917.799,"endTime":921.274,"body":"on great email follow ups"},{"speaker":"Brandee Gaar","startTime":917.799,"endTime":921.274,"body":"and great text follow ups."},{"speaker":"Brandee Gaar","startTime":921.501,"endTime":924.331,"body":"If you aren't sure what to say"},{"speaker":"Brandee Gaar","startTime":921.501,"endTime":924.331,"body":"and you really struggle with"},{"speaker":"Brandee Gaar","startTime":924.331,"endTime":926.461,"body":"this, you're just like, Brandee,"},{"speaker":"Brandee Gaar","startTime":924.331,"endTime":926.461,"body":"I have no idea what I'm supposed"},{"speaker":"Brandee Gaar","startTime":926.461,"endTime":927.451,"body":"to say in these follow ups."},{"speaker":"Brandee Gaar","startTime":927.451,"endTime":928.581,"body":"It's so overwhelming to me."},{"speaker":"Brandee Gaar","startTime":928.821,"endTime":931.901,"body":"I actually created an entire"},{"speaker":"Brandee Gaar","startTime":928.821,"endTime":931.901,"body":"script for your sales funnel."},{"speaker":"Brandee Gaar","startTime":931.931,"endTime":935.941,"body":"It's a full 30 day script with"},{"speaker":"Brandee Gaar","startTime":931.931,"endTime":935.941,"body":"email, swipe copy, and exactly"},{"speaker":"Brandee Gaar","startTime":935.941,"endTime":938.701,"body":"what to say in your text"},{"speaker":"Brandee Gaar","startTime":935.941,"endTime":938.701,"body":"and when to send all of it."},{"speaker":"Brandee Gaar","startTime":938.801,"endTime":940.571,"body":"You can just head"},{"speaker":"Brandee Gaar","startTime":938.801,"endTime":940.571,"body":"over to brandegaar."},{"speaker":"Brandee Gaar","startTime":940.571,"endTime":944.641,"body":"com slash emails and grab"},{"speaker":"Brandee Gaar","startTime":940.571,"endTime":944.641,"body":"that swipe copy right there."},{"speaker":"Brandee Gaar","startTime":944.671,"endTime":946.961,"body":"It's a literally a Google"},{"speaker":"Brandee Gaar","startTime":944.671,"endTime":946.961,"body":"doc that I give you."},{"speaker":"Brandee Gaar","startTime":946.981,"endTime":950.011,"body":"You can copy and paste all of"},{"speaker":"Brandee Gaar","startTime":946.981,"endTime":950.011,"body":"it right into your own emails."},{"speaker":"Brandee Gaar","startTime":950.221,"endTime":951.591,"body":"You can copy and"},{"speaker":"Brandee Gaar","startTime":950.221,"endTime":951.591,"body":"paste your texts."},{"speaker":"Brandee Gaar","startTime":951.601,"endTime":952.971,"body":"It's really, really simple."},{"speaker":"Brandee Gaar","startTime":953.201,"endTime":954.9110000000001,"body":"I know how difficult"},{"speaker":"Brandee Gaar","startTime":953.201,"endTime":954.9110000000001,"body":"it is sometimes to"},{"speaker":"Brandee Gaar","startTime":954.9110000000001,"endTime":955.761,"body":"figure out what to say."},{"speaker":"Brandee Gaar","startTime":955.761,"endTime":957.321,"body":"And so I've made"},{"speaker":"Brandee Gaar","startTime":955.761,"endTime":957.321,"body":"it easy for you."},{"speaker":"Brandee Gaar","startTime":957.341,"endTime":958.501,"body":"Again, it's brandegaar."},{"speaker":"Brandee Gaar","startTime":958.501,"endTime":959.521,"body":"com slash emails."},{"speaker":"Brandee Gaar","startTime":959.521,"endTime":960.621,"body":"Go over and grab that."},{"speaker":"Brandee Gaar","startTime":960.861,"endTime":964.031,"body":"And Hey, if you've gotten it"},{"speaker":"Brandee Gaar","startTime":960.861,"endTime":964.031,"body":"before this has been updated."},{"speaker":"Brandee Gaar","startTime":964.041,"endTime":966.031,"body":"So if you've gotten this"},{"speaker":"Brandee Gaar","startTime":964.041,"endTime":966.031,"body":"before, you should have"},{"speaker":"Brandee Gaar","startTime":966.031,"endTime":967.211,"body":"the new updated version."},{"speaker":"Brandee Gaar","startTime":967.251,"endTime":968.511,"body":"So make sure that you grab that."},{"speaker":"Brandee Gaar","startTime":968.798,"endTime":970.998,"body":"So now you know what a"},{"speaker":"Brandee Gaar","startTime":968.798,"endTime":970.998,"body":"sales funnel is and why"},{"speaker":"Brandee Gaar","startTime":970.998,"endTime":972.878,"body":"so many wedding pros"},{"speaker":"Brandee Gaar","startTime":970.998,"endTime":972.878,"body":"fail at creating one."},{"speaker":"Brandee Gaar","startTime":972.938,"endTime":975.838,"body":"But how do you create"},{"speaker":"Brandee Gaar","startTime":972.938,"endTime":975.838,"body":"the perfect sales funnel?"},{"speaker":"Brandee Gaar","startTime":975.938,"endTime":978.078,"body":"Okay, there's five"},{"speaker":"Brandee Gaar","startTime":975.938,"endTime":978.078,"body":"easy steps to it."},{"speaker":"Brandee Gaar","startTime":978.088,"endTime":979.728,"body":"I'm going to pop through"},{"speaker":"Brandee Gaar","startTime":978.088,"endTime":979.728,"body":"them quickly because"},{"speaker":"Brandee Gaar","startTime":979.728,"endTime":981.288,"body":"they are so so simple."},{"speaker":"Brandee Gaar","startTime":981.388,"endTime":984.398,"body":"And once you see what goes"},{"speaker":"Brandee Gaar","startTime":981.388,"endTime":984.398,"body":"in each phase of your funnel,"},{"speaker":"Brandee Gaar","startTime":984.648,"endTime":987.228,"body":"you're going to see how"},{"speaker":"Brandee Gaar","startTime":984.648,"endTime":987.228,"body":"simple it is to set this up."},{"speaker":"Brandee Gaar","startTime":987.328,"endTime":989.158,"body":"Here in this awareness"},{"speaker":"Brandee Gaar","startTime":987.328,"endTime":989.158,"body":"stage, what we're doing"},{"speaker":"Brandee Gaar","startTime":989.178,"endTime":991.078,"body":"is we're speaking directly"},{"speaker":"Brandee Gaar","startTime":989.178,"endTime":991.078,"body":"to their pain points."},{"speaker":"Brandee Gaar","startTime":991.158,"endTime":994.148,"body":"So in any area that you're"},{"speaker":"Brandee Gaar","startTime":991.158,"endTime":994.148,"body":"bringing awareness into"},{"speaker":"Brandee Gaar","startTime":994.148,"endTime":995.688,"body":"your business, we're"},{"speaker":"Brandee Gaar","startTime":994.148,"endTime":995.688,"body":"speaking to the pain points."},{"speaker":"Brandee Gaar","startTime":995.918,"endTime":997.138,"body":"You want to be the expert."},{"speaker":"Brandee Gaar","startTime":997.178,"endTime":999.598,"body":"You want to make sure that"},{"speaker":"Brandee Gaar","startTime":997.178,"endTime":999.598,"body":"you know exactly what it"},{"speaker":"Brandee Gaar","startTime":999.6080000000001,"endTime":1001.938,"body":"is that your ideal client"},{"speaker":"Brandee Gaar","startTime":999.6080000000001,"endTime":1001.938,"body":"struggles with, and you want"},{"speaker":"Brandee Gaar","startTime":1001.938,"endTime":1004.788,"body":"to speak to it on Reels,"},{"speaker":"Brandee Gaar","startTime":1001.938,"endTime":1004.788,"body":"on TikTok, on Instagram"},{"speaker":"Brandee Gaar","startTime":1004.788,"endTime":1006.058,"body":"stories, in your feed posts."},{"speaker":"Brandee Gaar","startTime":1006.158,"endTime":1008.238,"body":"in your marketing, in your"},{"speaker":"Brandee Gaar","startTime":1006.158,"endTime":1008.238,"body":"relationship marketing, in"},{"speaker":"Brandee Gaar","startTime":1008.238,"endTime":1011.638,"body":"your PR, in your expert advice,"},{"speaker":"Brandee Gaar","startTime":1008.238,"endTime":1011.638,"body":"all of it should be speaking"},{"speaker":"Brandee Gaar","startTime":1011.718,"endTime":1014.828,"body":"to the pain points that your"},{"speaker":"Brandee Gaar","startTime":1011.718,"endTime":1014.828,"body":"ideal customer has and posing"},{"speaker":"Brandee Gaar","startTime":1014.828,"endTime":1017.588,"body":"yourself as the solution or"},{"speaker":"Brandee Gaar","startTime":1014.828,"endTime":1017.588,"body":"the expert to that problem."},{"speaker":"Brandee Gaar","startTime":1017.688,"endTime":1020.438,"body":"Okay, the bridge between"},{"speaker":"Brandee Gaar","startTime":1017.688,"endTime":1020.438,"body":"the awareness stage and"},{"speaker":"Brandee Gaar","startTime":1020.438,"endTime":1023.618,"body":"the consideration phase"},{"speaker":"Brandee Gaar","startTime":1020.438,"endTime":1023.618,"body":"is your contact page."},{"speaker":"Brandee Gaar","startTime":1023.718,"endTime":1026.078,"body":"This is where they're"},{"speaker":"Brandee Gaar","startTime":1023.718,"endTime":1026.078,"body":"like, I want to learn more."},{"speaker":"Brandee Gaar","startTime":1026.1280000000002,"endTime":1029.488,"body":"I want more information about"},{"speaker":"Brandee Gaar","startTime":1026.1280000000002,"endTime":1029.488,"body":"this wedding pro, right?"},{"speaker":"Brandee Gaar","startTime":1029.588,"endTime":1032.028,"body":"Your contact page"},{"speaker":"Brandee Gaar","startTime":1029.588,"endTime":1032.028,"body":"needs to have no fluff."},{"speaker":"Brandee Gaar","startTime":1032.088,"endTime":1034.228,"body":"If they've made it to your"},{"speaker":"Brandee Gaar","startTime":1032.088,"endTime":1034.228,"body":"contact page, they're ready"},{"speaker":"Brandee Gaar","startTime":1034.228,"endTime":1035.208,"body":"to fill out your form."},{"speaker":"Brandee Gaar","startTime":1035.308,"endTime":1038.588,"body":"So no fluff, no"},{"speaker":"Brandee Gaar","startTime":1035.308,"endTime":1038.588,"body":"junk above the form."},{"speaker":"Brandee Gaar","startTime":1038.638,"endTime":1041.328,"body":"Just put the form on"},{"speaker":"Brandee Gaar","startTime":1038.638,"endTime":1041.328,"body":"your contact page, make"},{"speaker":"Brandee Gaar","startTime":1041.328,"endTime":1042.328,"body":"it short and sweet."},{"speaker":"Brandee Gaar","startTime":1042.3580000000002,"endTime":1044.188,"body":"We don't need to"},{"speaker":"Brandee Gaar","startTime":1042.3580000000002,"endTime":1044.188,"body":"know their hobbies."},{"speaker":"Brandee Gaar","startTime":1044.2179999999998,"endTime":1045.548,"body":"We don't need to"},{"speaker":"Brandee Gaar","startTime":1044.2179999999998,"endTime":1045.548,"body":"know how they met."},{"speaker":"Brandee Gaar","startTime":1045.548,"endTime":1046.958,"body":"We don't need to"},{"speaker":"Brandee Gaar","startTime":1045.548,"endTime":1046.958,"body":"know their budget."},{"speaker":"Brandee Gaar","startTime":1046.9679999999998,"endTime":1049.288,"body":"We don't need to know all"},{"speaker":"Brandee Gaar","startTime":1046.9679999999998,"endTime":1049.288,"body":"of these things Because at"},{"speaker":"Brandee Gaar","startTime":1049.288,"endTime":1051.818,"body":"this stage, they are just"},{"speaker":"Brandee Gaar","startTime":1049.288,"endTime":1051.818,"body":"information gathering."},{"speaker":"Brandee Gaar","startTime":1051.888,"endTime":1054.838,"body":"So we don't need to send"},{"speaker":"Brandee Gaar","startTime":1051.888,"endTime":1054.838,"body":"this big custom proposal."},{"speaker":"Brandee Gaar","startTime":1054.838,"endTime":1055.868,"body":"It doesn't need"},{"speaker":"Brandee Gaar","startTime":1054.838,"endTime":1055.868,"body":"to be all unique."},{"speaker":"Brandee Gaar","startTime":1055.868,"endTime":1056.848,"body":"It doesn't need to be crazy."},{"speaker":"Brandee Gaar","startTime":1056.9479999999999,"endTime":1058.688,"body":"They want more"},{"speaker":"Brandee Gaar","startTime":1056.9479999999999,"endTime":1058.688,"body":"information from you."},{"speaker":"Brandee Gaar","startTime":1058.7179999999998,"endTime":1060.908,"body":"So make your contact"},{"speaker":"Brandee Gaar","startTime":1058.7179999999998,"endTime":1060.908,"body":"form easy to fill out"},{"speaker":"Brandee Gaar","startTime":1061.008,"endTime":1062.1280000000002,"body":"a couple of questions."},{"speaker":"Brandee Gaar","startTime":1062.158,"endTime":1065.6280000000002,"body":"I say five questions, max, make"},{"speaker":"Brandee Gaar","startTime":1062.158,"endTime":1065.6280000000002,"body":"them not required except for"},{"speaker":"Brandee Gaar","startTime":1065.6280000000002,"endTime":1069.278,"body":"their name and email address"},{"speaker":"Brandee Gaar","startTime":1065.6280000000002,"endTime":1069.278,"body":"and no other fluff on this page."},{"speaker":"Brandee Gaar","startTime":1069.3780000000002,"endTime":1071.368,"body":"Okay, now they're in"},{"speaker":"Brandee Gaar","startTime":1069.3780000000002,"endTime":1071.368,"body":"the consideration phase."},{"speaker":"Brandee Gaar","startTime":1071.368,"endTime":1072.3980000000001,"body":"So what are we doing here?"},{"speaker":"Brandee Gaar","startTime":1072.438,"endTime":1075.558,"body":"We are sending them those"},{"speaker":"Brandee Gaar","startTime":1072.438,"endTime":1075.558,"body":"emails and those text"},{"speaker":"Brandee Gaar","startTime":1075.558,"endTime":1076.7179999999998,"body":"messages that we talked about."},{"speaker":"Brandee Gaar","startTime":1076.818,"endTime":1079.658,"body":"Again, make sure you grab my"},{"speaker":"Brandee Gaar","startTime":1076.818,"endTime":1079.658,"body":"swipe copy if you don't already"},{"speaker":"Brandee Gaar","startTime":1079.658,"endTime":1081.028,"body":"have this set up for yourself."},{"speaker":"Brandee Gaar","startTime":1081.1280000000002,"endTime":1084.478,"body":"And let's make sure that we"},{"speaker":"Brandee Gaar","startTime":1081.1280000000002,"endTime":1084.478,"body":"get you these emails and these"},{"speaker":"Brandee Gaar","startTime":1084.498,"endTime":1087.368,"body":"text messages that are actually"},{"speaker":"Brandee Gaar","startTime":1084.498,"endTime":1087.368,"body":"going to move people through"},{"speaker":"Brandee Gaar","startTime":1087.368,"endTime":1090.2779999999998,"body":"your funnel because now in"},{"speaker":"Brandee Gaar","startTime":1087.368,"endTime":1090.2779999999998,"body":"this stage, what we're trying"},{"speaker":"Brandee Gaar","startTime":1090.2779999999998,"endTime":1093.5680000000002,"body":"to do is we're trying to move"},{"speaker":"Brandee Gaar","startTime":1090.2779999999998,"endTime":1093.5680000000002,"body":"them into that decision phase."},{"speaker":"Brandee Gaar","startTime":1093.6680000000001,"endTime":1095.268,"body":"So here we're nurturing them."},{"speaker":"Brandee Gaar","startTime":1095.288,"endTime":1096.558,"body":"That's our Instagram stories."},{"speaker":"Brandee Gaar","startTime":1096.5880000000002,"endTime":1097.7779999999998,"body":"That's our email sequences."},{"speaker":"Brandee Gaar","startTime":1097.8780000000002,"endTime":1098.7779999999998,"body":"We're nurturing them."},{"speaker":"Brandee Gaar","startTime":1098.808,"endTime":1100.688,"body":"We're trying to get them"},{"speaker":"Brandee Gaar","startTime":1098.808,"endTime":1100.688,"body":"to understand like we are"},{"speaker":"Brandee Gaar","startTime":1100.688,"endTime":1101.788,"body":"the perfect pro for them."},{"speaker":"Brandee Gaar","startTime":1101.888,"endTime":1104.038,"body":"And we want them to make"},{"speaker":"Brandee Gaar","startTime":1101.888,"endTime":1104.038,"body":"a decision to book a"},{"speaker":"Brandee Gaar","startTime":1104.038,"endTime":1105.1779999999999,"body":"consultation call with us."},{"speaker":"Brandee Gaar","startTime":1105.2779999999998,"endTime":1107.908,"body":"Okay, on the booking"},{"speaker":"Brandee Gaar","startTime":1105.2779999999998,"endTime":1107.908,"body":"stage, this, you guys, this"},{"speaker":"Brandee Gaar","startTime":1107.908,"endTime":1109.208,"body":"is massively important."},{"speaker":"Brandee Gaar","startTime":1109.308,"endTime":1111.268,"body":"Do not make it difficult"},{"speaker":"Brandee Gaar","startTime":1109.308,"endTime":1111.268,"body":"to book with you."},{"speaker":"Brandee Gaar","startTime":1111.3580000000002,"endTime":1113.958,"body":"I still see so many wedding"},{"speaker":"Brandee Gaar","startTime":1111.3580000000002,"endTime":1113.958,"body":"pros that are manually"},{"speaker":"Brandee Gaar","startTime":1113.958,"endTime":1114.6979999999999,"body":"booking appointments."},{"speaker":"Brandee Gaar","startTime":1114.7980000000002,"endTime":1118.105,"body":"Please, I beg of you,"},{"speaker":"Brandee Gaar","startTime":1114.7980000000002,"endTime":1118.105,"body":"it is almost 2025."},{"speaker":"Brandee Gaar","startTime":1118.205,"endTime":1120.205,"body":"Get an online scheduler."},{"speaker":"Brandee Gaar","startTime":1120.225,"endTime":1121.835,"body":"I don't care which one you use."},{"speaker":"Brandee Gaar","startTime":1121.835,"endTime":1125.1149999999998,"body":"There are a million out there,"},{"speaker":"Brandee Gaar","startTime":1121.835,"endTime":1125.1149999999998,"body":"but stop making it difficult to"},{"speaker":"Brandee Gaar","startTime":1125.1149999999998,"endTime":1126.1750000000002,"body":"book a consultation with you."},{"speaker":"Brandee Gaar","startTime":1126.375,"endTime":1128.565,"body":"Send them the link to"},{"speaker":"Brandee Gaar","startTime":1126.375,"endTime":1128.565,"body":"book a consultation."},{"speaker":"Brandee Gaar","startTime":1128.665,"endTime":1131.685,"body":"Make sure they can click on the"},{"speaker":"Brandee Gaar","startTime":1128.665,"endTime":1131.685,"body":"link easily and find a time to"},{"speaker":"Brandee Gaar","startTime":1131.685,"endTime":1132.9850000000001,"body":"book a consultation with you."},{"speaker":"Brandee Gaar","startTime":1133.2350000000001,"endTime":1134.1950000000002,"body":"Simple, clean."},{"speaker":"Brandee Gaar","startTime":1134.205,"endTime":1135.2350000000001,"body":"They can do it from their phone."},{"speaker":"Brandee Gaar","startTime":1135.255,"endTime":1136.495,"body":"We want it to be easy."},{"speaker":"Brandee Gaar","startTime":1136.5949999999998,"endTime":1136.9250000000002,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1136.935,"endTime":1138.645,"body":"And the last one"},{"speaker":"Brandee Gaar","startTime":1136.935,"endTime":1138.645,"body":"is your sales call."},{"speaker":"Brandee Gaar","startTime":1138.6750000000002,"endTime":1141.4450000000002,"body":"You guys, I'm telling"},{"speaker":"Brandee Gaar","startTime":1138.6750000000002,"endTime":1141.4450000000002,"body":"you, you've got to make"},{"speaker":"Brandee Gaar","startTime":1141.4450000000002,"endTime":1143.478,"body":"this sales call confident."},{"speaker":"Brandee Gaar","startTime":1143.6680000000001,"endTime":1146.368,"body":"I want you to think about your"},{"speaker":"Brandee Gaar","startTime":1143.6680000000001,"endTime":1146.368,"body":"sales call is that 80 percent of"},{"speaker":"Brandee Gaar","startTime":1146.368,"endTime":1147.0880000000002,"body":"the work has already been done."},{"speaker":"Brandee Gaar","startTime":1147.158,"endTime":1149.978,"body":"We talked about that earlier,"},{"speaker":"Brandee Gaar","startTime":1147.158,"endTime":1149.978,"body":"but your sales call is the last."},{"speaker":"Brandee Gaar","startTime":1150.0529999999999,"endTime":1151.3229999999999,"body":"Tiny little nugget."},{"speaker":"Brandee Gaar","startTime":1151.4230000000002,"endTime":1153.3429999999998,"body":"And I want you to be"},{"speaker":"Brandee Gaar","startTime":1151.4230000000002,"endTime":1153.3429999999998,"body":"super confident here."},{"speaker":"Brandee Gaar","startTime":1153.413,"endTime":1156.563,"body":"If the rest of your funnel"},{"speaker":"Brandee Gaar","startTime":1153.413,"endTime":1156.563,"body":"has done its job, they are"},{"speaker":"Brandee Gaar","startTime":1156.6329999999998,"endTime":1158.353,"body":"so close to buying already."},{"speaker":"Brandee Gaar","startTime":1158.353,"endTime":1161.783,"body":"So in this sales call, you"},{"speaker":"Brandee Gaar","startTime":1158.353,"endTime":1161.783,"body":"are confident, you know,"},{"speaker":"Brandee Gaar","startTime":1161.783,"endTime":1162.853,"body":"that you're the pro for them."},{"speaker":"Brandee Gaar","startTime":1163.0030000000002,"endTime":1166.473,"body":"You explain exactly how your"},{"speaker":"Brandee Gaar","startTime":1163.0030000000002,"endTime":1166.473,"body":"services are the perfect fit"},{"speaker":"Brandee Gaar","startTime":1166.473,"endTime":1167.893,"body":"for them, and you assume."},{"speaker":"Brandee Gaar","startTime":1167.993,"endTime":1169.223,"body":"That they want to work with you."},{"speaker":"Brandee Gaar","startTime":1169.4230000000002,"endTime":1171.2330000000002,"body":"And this is what I"},{"speaker":"Brandee Gaar","startTime":1169.4230000000002,"endTime":1171.2330000000002,"body":"call my assume method."},{"speaker":"Brandee Gaar","startTime":1171.2330000000002,"endTime":1174.0929999999998,"body":"If you're like, I want to"},{"speaker":"Brandee Gaar","startTime":1171.2330000000002,"endTime":1174.0929999999998,"body":"learn more about this assume"},{"speaker":"Brandee Gaar","startTime":1174.1730000000002,"endTime":1177.203,"body":"method that you talk about, you"},{"speaker":"Brandee Gaar","startTime":1174.1730000000002,"endTime":1177.203,"body":"can head over to brandegaar."},{"speaker":"Brandee Gaar","startTime":1177.203,"endTime":1178.623,"body":"com slash free training."},{"speaker":"Brandee Gaar","startTime":1178.663,"endTime":1183.033,"body":"I break down exactly how to"},{"speaker":"Brandee Gaar","startTime":1178.663,"endTime":1183.033,"body":"handle your consultation so"},{"speaker":"Brandee Gaar","startTime":1183.033,"endTime":1186.833,"body":"that you convert your clients"},{"speaker":"Brandee Gaar","startTime":1183.033,"endTime":1186.833,"body":"every single time, because here"},{"speaker":"Brandee Gaar","startTime":1186.853,"endTime":1189.663,"body":"in this last stage, your sales"},{"speaker":"Brandee Gaar","startTime":1186.853,"endTime":1189.663,"body":"call is massively important."},{"speaker":"Brandee Gaar","startTime":1189.663,"endTime":1191.3829999999998,"body":"You're just going to"},{"speaker":"Brandee Gaar","startTime":1189.663,"endTime":1191.3829999999998,"body":"head over to brandegaar."},{"speaker":"Brandee Gaar","startTime":1191.3829999999998,"endTime":1195.313,"body":"com slash free training and"},{"speaker":"Brandee Gaar","startTime":1191.3829999999998,"endTime":1195.313,"body":"jump right in to learn exactly"},{"speaker":"Brandee Gaar","startTime":1195.313,"endTime":1197.973,"body":"how to use my assume method to"},{"speaker":"Brandee Gaar","startTime":1195.313,"endTime":1197.973,"body":"make sure you're closing those"},{"speaker":"Brandee Gaar","startTime":1197.973,"endTime":1199.3029999999999,"body":"consults every single time."},{"speaker":"Brandee Gaar","startTime":1199.4029999999998,"endTime":1201.603,"body":"And the last piece of"},{"speaker":"Brandee Gaar","startTime":1199.4029999999998,"endTime":1201.603,"body":"your entire sales funnel"},{"speaker":"Brandee Gaar","startTime":1201.643,"endTime":1203.2130000000002,"body":"is just automating it."},{"speaker":"Brandee Gaar","startTime":1203.223,"endTime":1205.9430000000002,"body":"You want to make it so"},{"speaker":"Brandee Gaar","startTime":1203.223,"endTime":1205.9430000000002,"body":"that you can book calls,"},{"speaker":"Brandee Gaar","startTime":1206.183,"endTime":1207.9230000000002,"body":"make sales in your sleep."},{"speaker":"Brandee Gaar","startTime":1208.1529999999998,"endTime":1211.1529999999998,"body":"And you guys, I created an"},{"speaker":"Brandee Gaar","startTime":1208.1529999999998,"endTime":1211.1529999999998,"body":"entire episode on how to hook"},{"speaker":"Brandee Gaar","startTime":1211.163,"endTime":1213.3029999999999,"body":"up all of the tech behind this."},{"speaker":"Brandee Gaar","startTime":1213.4029999999998,"endTime":1216.7730000000001,"body":"You can head over to episode"},{"speaker":"Brandee Gaar","startTime":1213.4029999999998,"endTime":1216.7730000000001,"body":"260 and learn exactly how to"},{"speaker":"Brandee Gaar","startTime":1216.7730000000001,"endTime":1219.6930000000002,"body":"set up all of the tech, because"},{"speaker":"Brandee Gaar","startTime":1216.7730000000001,"endTime":1219.6930000000002,"body":"we want you to be able to make"},{"speaker":"Brandee Gaar","startTime":1219.6930000000002,"endTime":1221.9230000000002,"body":"Sales while you're running your"},{"speaker":"Brandee Gaar","startTime":1219.6930000000002,"endTime":1221.9230000000002,"body":"business, while you're sleeping,"},{"speaker":"Brandee Gaar","startTime":1221.9430000000002,"endTime":1224.27,"body":"while you're doing whatever"},{"speaker":"Brandee Gaar","startTime":1221.9430000000002,"endTime":1224.27,"body":"else it is in your business."},{"speaker":"Brandee Gaar","startTime":1224.3000000000002,"endTime":1227.8600000000001,"body":"That's so, so important while"},{"speaker":"Brandee Gaar","startTime":1224.3000000000002,"endTime":1227.8600000000001,"body":"your sales run on automation."},{"speaker":"Brandee Gaar","startTime":1227.87,"endTime":1230.0700000000002,"body":"So go check out episode 260."},{"speaker":"Brandee Gaar","startTime":1230.0900000000001,"endTime":1230.6999999999998,"body":"And CEOs."},{"speaker":"Brandee Gaar","startTime":1230.73,"endTime":1234.21,"body":"The perfect sales funnel"},{"speaker":"Brandee Gaar","startTime":1230.73,"endTime":1234.21,"body":"is your ticket to scaling"},{"speaker":"Brandee Gaar","startTime":1234.2199999999998,"endTime":1235.79,"body":"your business in 2025."},{"speaker":"Brandee Gaar","startTime":1235.8200000000002,"endTime":1238.38,"body":"If you build it right,"},{"speaker":"Brandee Gaar","startTime":1235.8200000000002,"endTime":1238.38,"body":"it will work for you on"},{"speaker":"Brandee Gaar","startTime":1238.38,"endTime":1240.8899999999999,"body":"autopilot, bringing in dream"},{"speaker":"Brandee Gaar","startTime":1238.38,"endTime":1240.8899999999999,"body":"clients while you focus"},{"speaker":"Brandee Gaar","startTime":1240.9299999999998,"endTime":1241.8600000000001,"body":"on doing what you love."},{"speaker":"Brandee Gaar","startTime":1241.96,"endTime":1243.0900000000001,"body":"But here's the kicker."},{"speaker":"Brandee Gaar","startTime":1243.2800000000002,"endTime":1246.1999999999998,"body":"You have to start, you"},{"speaker":"Brandee Gaar","startTime":1243.2800000000002,"endTime":1246.1999999999998,"body":"have to take action."},{"speaker":"Brandee Gaar","startTime":1246.2649999999999,"endTime":1248.6350000000002,"body":"Build your funnel and stop"},{"speaker":"Brandee Gaar","startTime":1246.2649999999999,"endTime":1248.6350000000002,"body":"leaving money on the table."},{"speaker":"Brandee Gaar","startTime":1248.7350000000001,"endTime":1252.255,"body":"You are the CEO of your business"},{"speaker":"Brandee Gaar","startTime":1248.7350000000001,"endTime":1252.255,"body":"and it's time to take control."},{"speaker":"Brandee Gaar","startTime":1252.355,"endTime":1255.165,"body":"If you love the no fluff"},{"speaker":"Brandee Gaar","startTime":1252.355,"endTime":1255.165,"body":"education that I bring to"},{"speaker":"Brandee Gaar","startTime":1255.165,"endTime":1257.415,"body":"you here on the podcast,"},{"speaker":"Brandee Gaar","startTime":1255.165,"endTime":1257.415,"body":"imagine how quickly we"},{"speaker":"Brandee Gaar","startTime":1257.415,"endTime":1260.681,"body":"can scale your business"},{"speaker":"Brandee Gaar","startTime":1257.415,"endTime":1260.681,"body":"inside of Wedding Pro CEO."},{"speaker":"Brandee Gaar","startTime":1260.681,"endTime":1263.931,"body":"If you're driven and"},{"speaker":"Brandee Gaar","startTime":1260.681,"endTime":1263.931,"body":"ready to make 2025 the"},{"speaker":"Brandee Gaar","startTime":1263.9409999999998,"endTime":1266.7109999999998,"body":"year that you completely"},{"speaker":"Brandee Gaar","startTime":1263.9409999999998,"endTime":1266.7109999999998,"body":"transform your business,"},{"speaker":"Brandee Gaar","startTime":1266.951,"endTime":1268.301,"body":"head over to BrandeeGaar."},{"speaker":"Brandee Gaar","startTime":1268.301,"endTime":1271.1509999999998,"body":"com slash apply and"},{"speaker":"Brandee Gaar","startTime":1268.301,"endTime":1271.1509999999998,"body":"apply to work with us"},{"speaker":"Brandee Gaar","startTime":1271.181,"endTime":1272.491,"body":"inside of WeddingProCEO."},{"speaker":"Brandee Gaar","startTime":1272.5010000000002,"endTime":1275.601,"body":"We take our client results very"},{"speaker":"Brandee Gaar","startTime":1272.5010000000002,"endTime":1275.601,"body":"seriously, which is why all of"},{"speaker":"Brandee Gaar","startTime":1275.601,"endTime":1278.4009999999998,"body":"our programs are by application"},{"speaker":"Brandee Gaar","startTime":1275.601,"endTime":1278.4009999999998,"body":"And we want to make sure that"},{"speaker":"Brandee Gaar","startTime":1278.4009999999998,"endTime":1281.621,"body":"it is the perfect fit and that"},{"speaker":"Brandee Gaar","startTime":1278.4009999999998,"endTime":1281.621,"body":"you are ready to take the tools"},{"speaker":"Brandee Gaar","startTime":1281.621,"endTime":1284.511,"body":"that we give you and put them"},{"speaker":"Brandee Gaar","startTime":1281.621,"endTime":1284.511,"body":"into action to double your"},{"speaker":"Brandee Gaar","startTime":1284.511,"endTime":1286.6909999999998,"body":"revenue or even more in 2025."},{"speaker":"Brandee Gaar","startTime":1286.7910000000002,"endTime":1289.6309999999999,"body":"CEO, thank you so much for being"},{"speaker":"Brandee Gaar","startTime":1286.7910000000002,"endTime":1289.6309999999999,"body":"here and I'll see you next time."}]}