{"version":"1.0.0","segments":[{"speaker":"Brandee Gaar","startTime":65.37,"endTime":68.22,"body":"If there's"},{"speaker":"Brandee Gaar","startTime":65.37,"endTime":68.22,"body":"one thing we can all be most"},{"speaker":"Brandee Gaar","startTime":68.22,"endTime":71.11,"body":"certain of, it's that every"},{"speaker":"Brandee Gaar","startTime":68.22,"endTime":71.11,"body":"single year brings change."},{"speaker":"Brandee Gaar","startTime":71.31,"endTime":73.559,"body":"And for a business owner,"},{"speaker":"Brandee Gaar","startTime":71.31,"endTime":73.559,"body":"that's often really"},{"speaker":"Brandee Gaar","startTime":73.559,"endTime":76.43900000000001,"body":"difficult because we want"},{"speaker":"Brandee Gaar","startTime":73.559,"endTime":76.43900000000001,"body":"to just set the processes"},{"speaker":"Brandee Gaar","startTime":76.47,"endTime":77.91,"body":"and then repeat, right?"},{"speaker":"Brandee Gaar","startTime":77.91,"endTime":80.66900000000001,"body":"But if it was that easy,"},{"speaker":"Brandee Gaar","startTime":77.91,"endTime":80.66900000000001,"body":"everyone would do it."},{"speaker":"Brandee Gaar","startTime":80.68,"endTime":83.819,"body":"Building a business brings"},{"speaker":"Brandee Gaar","startTime":80.68,"endTime":83.819,"body":"change every single year."},{"speaker":"Brandee Gaar","startTime":83.819,"endTime":86.739,"body":"And that means that every"},{"speaker":"Brandee Gaar","startTime":83.819,"endTime":86.739,"body":"year we have to look at what's"},{"speaker":"Brandee Gaar","startTime":86.739,"endTime":89.54,"body":"working, what's not, what"},{"speaker":"Brandee Gaar","startTime":86.739,"endTime":89.54,"body":"trends are coming, what the"},{"speaker":"Brandee Gaar","startTime":89.54,"endTime":92.37,"body":"economy is doing, and how we're"},{"speaker":"Brandee Gaar","startTime":89.54,"endTime":92.37,"body":"going to strategize against it"},{"speaker":"Brandee Gaar","startTime":92.37,"endTime":94.46900000000001,"body":"to make sure that we're"},{"speaker":"Brandee Gaar","startTime":92.37,"endTime":94.46900000000001,"body":"scaling every single year."},{"speaker":"Brandee Gaar","startTime":94.46900000000001,"endTime":97.569,"body":"So in this episode, I'm going"},{"speaker":"Brandee Gaar","startTime":94.46900000000001,"endTime":97.569,"body":"to talk all about what trends"},{"speaker":"Brandee Gaar","startTime":97.569,"endTime":99.77000000000001,"body":"we're seeing coming in 2025."},{"speaker":"Brandee Gaar","startTime":100.02000000000001,"endTime":102.89000000000001,"body":"And no, I'm not talking about"},{"speaker":"Brandee Gaar","startTime":100.02000000000001,"endTime":102.89000000000001,"body":"the Pantone color of the year."},{"speaker":"Brandee Gaar","startTime":103.099,"endTime":104.349,"body":"This is a business podcast."},{"speaker":"Brandee Gaar","startTime":104.36000000000001,"endTime":106.64000000000001,"body":"We're going to be talking"},{"speaker":"Brandee Gaar","startTime":104.36000000000001,"endTime":106.64000000000001,"body":"about what economic and what"},{"speaker":"Brandee Gaar","startTime":106.65,"endTime":109.436,"body":"business trends are coming  So"},{"speaker":"Brandee Gaar","startTime":106.65,"endTime":109.436,"body":"you can best strategize how"},{"speaker":"Brandee Gaar","startTime":109.436,"endTime":112.446,"body":"you're going to grow and scale"},{"speaker":"Brandee Gaar","startTime":109.436,"endTime":112.446,"body":"your wedding business in 2025."},{"speaker":"Brandee Gaar","startTime":114.44900000000001,"endTime":116.769,"body":"Hey there, CEO, you're"},{"speaker":"Brandee Gaar","startTime":114.44900000000001,"endTime":116.769,"body":"listening to the Wedding Pro"},{"speaker":"Brandee Gaar","startTime":116.769,"endTime":119.869,"body":"CEO podcast, the podcast to"},{"speaker":"Brandee Gaar","startTime":116.769,"endTime":119.869,"body":"help you grow and scale your"},{"speaker":"Brandee Gaar","startTime":119.869,"endTime":121.039,"body":"profitable wedding business."},{"speaker":"Brandee Gaar","startTime":123.039,"endTime":126.589,"body":"here in 2025, what trends"},{"speaker":"Brandee Gaar","startTime":123.039,"endTime":126.589,"body":"are we watching to make"},{"speaker":"Brandee Gaar","startTime":126.589,"endTime":129.849,"body":"sure that our business is"},{"speaker":"Brandee Gaar","startTime":126.589,"endTime":129.849,"body":"set up to thrive this year?"},{"speaker":"Brandee Gaar","startTime":130.157,"endTime":132.607,"body":"So the first trend that"},{"speaker":"Brandee Gaar","startTime":130.157,"endTime":132.607,"body":"we're noticing happening"},{"speaker":"Brandee Gaar","startTime":132.607,"endTime":136.207,"body":"in this year is that Gen"},{"speaker":"Brandee Gaar","startTime":132.607,"endTime":136.207,"body":"Z is fully 100 percent in"},{"speaker":"Brandee Gaar","startTime":136.23700000000002,"endTime":137.447,"body":"our buying marketplace."},{"speaker":"Brandee Gaar","startTime":137.837,"endTime":142.30700000000002,"body":"Generation Z are people that"},{"speaker":"Brandee Gaar","startTime":137.837,"endTime":142.30700000000002,"body":"were born between 1997 and 2012."},{"speaker":"Brandee Gaar","startTime":142.787,"endTime":146.752,"body":"So the oldest of them is"},{"speaker":"Brandee Gaar","startTime":142.787,"endTime":146.752,"body":"almost 30 years old, which"},{"speaker":"Brandee Gaar","startTime":146.792,"endTime":151.712,"body":"feels absolutely crazy to"},{"speaker":"Brandee Gaar","startTime":146.792,"endTime":151.712,"body":"say And the youngest of them"},{"speaker":"Brandee Gaar","startTime":151.74200000000002,"endTime":153.67200000000003,"body":"is already 12 years old."},{"speaker":"Brandee Gaar","startTime":153.762,"endTime":157.322,"body":"So yeah, our 12 year olds aren't"},{"speaker":"Brandee Gaar","startTime":153.762,"endTime":157.322,"body":"buying from us yet, but they are"},{"speaker":"Brandee Gaar","startTime":157.322,"endTime":158.43200000000002,"body":"coming up in our marketplace."},{"speaker":"Brandee Gaar","startTime":158.452,"endTime":160.512,"body":"And this is a generation"},{"speaker":"Brandee Gaar","startTime":158.452,"endTime":160.512,"body":"that we really need to"},{"speaker":"Brandee Gaar","startTime":160.512,"endTime":161.562,"body":"be paying attention to."},{"speaker":"Brandee Gaar","startTime":161.739,"endTime":162.359,"body":"Side note."},{"speaker":"Brandee Gaar","startTime":162.419,"endTime":165.409,"body":"As I'm recording this"},{"speaker":"Brandee Gaar","startTime":162.419,"endTime":165.409,"body":"episode, we are already"},{"speaker":"Brandee Gaar","startTime":165.49900000000002,"endTime":169.56900000000002,"body":"out of Gen Alpha, which is"},{"speaker":"Brandee Gaar","startTime":165.49900000000002,"endTime":169.56900000000002,"body":"the generation after Gen Z."},{"speaker":"Brandee Gaar","startTime":169.599,"endTime":171.929,"body":"And I find that"},{"speaker":"Brandee Gaar","startTime":169.599,"endTime":171.929,"body":"impossible to believe."},{"speaker":"Brandee Gaar","startTime":172.026,"endTime":173.786,"body":"I actually was reading"},{"speaker":"Brandee Gaar","startTime":172.026,"endTime":173.786,"body":"an article where it said"},{"speaker":"Brandee Gaar","startTime":173.796,"endTime":178.316,"body":"that, Gen Beta started"},{"speaker":"Brandee Gaar","startTime":173.796,"endTime":178.316,"body":"on January 1st of 2025."},{"speaker":"Brandee Gaar","startTime":178.356,"endTime":182.546,"body":"So the last, People born"},{"speaker":"Brandee Gaar","startTime":178.356,"endTime":182.546,"body":"in Gen Alpha were born"},{"speaker":"Brandee Gaar","startTime":182.566,"endTime":184.856,"body":"on December 31st of 2024."},{"speaker":"Brandee Gaar","startTime":184.88600000000002,"endTime":187.226,"body":"And that feels mind blowing"},{"speaker":"Brandee Gaar","startTime":184.88600000000002,"endTime":187.226,"body":"to me because I'm still in"},{"speaker":"Brandee Gaar","startTime":187.226,"endTime":190.256,"body":"this like, Oh, Millennials"},{"speaker":"Brandee Gaar","startTime":187.226,"endTime":190.256,"body":"was the group we talked"},{"speaker":"Brandee Gaar","startTime":190.256,"endTime":191.11599999999999,"body":"about forever, right?"},{"speaker":"Brandee Gaar","startTime":191.11599999999999,"endTime":193.226,"body":"So, we put so much"},{"speaker":"Brandee Gaar","startTime":191.11599999999999,"endTime":193.226,"body":"attention on Millennials"},{"speaker":"Brandee Gaar","startTime":193.256,"endTime":194.276,"body":"and how to sell to them."},{"speaker":"Brandee Gaar","startTime":194.476,"endTime":198.196,"body":"But it's really time to turn"},{"speaker":"Brandee Gaar","startTime":194.476,"endTime":198.196,"body":"our focus to Gen Z because they"},{"speaker":"Brandee Gaar","startTime":198.216,"endTime":200.746,"body":"are the people that are buying"},{"speaker":"Brandee Gaar","startTime":198.216,"endTime":200.746,"body":"in our marketplace right now."},{"speaker":"Brandee Gaar","startTime":200.772,"endTime":203.382,"body":"And those Millennials that"},{"speaker":"Brandee Gaar","startTime":200.772,"endTime":203.382,"body":"used to make us all crazy"},{"speaker":"Brandee Gaar","startTime":203.382,"endTime":205.672,"body":"when they were buyers,"},{"speaker":"Brandee Gaar","startTime":203.382,"endTime":205.672,"body":"they're now their parents."},{"speaker":"Brandee Gaar","startTime":206.137,"endTime":208.147,"body":"And so we need to make"},{"speaker":"Brandee Gaar","startTime":206.137,"endTime":208.147,"body":"sure that we're paying"},{"speaker":"Brandee Gaar","startTime":208.187,"endTime":210.377,"body":"attention to this generation."},{"speaker":"Brandee Gaar","startTime":210.58100000000002,"endTime":212.941,"body":"So how does generation Z buy?"},{"speaker":"Brandee Gaar","startTime":212.951,"endTime":215.72400000000002,"body":"Like what makes them"},{"speaker":"Brandee Gaar","startTime":212.951,"endTime":215.72400000000002,"body":"different from the millennials"},{"speaker":"Brandee Gaar","startTime":215.774,"endTime":216.794,"body":"that we used to sell to?"},{"speaker":"Brandee Gaar","startTime":216.794,"endTime":219.714,"body":"And honestly, even the Gen X"},{"speaker":"Brandee Gaar","startTime":216.794,"endTime":219.714,"body":"or the boomers that have been"},{"speaker":"Brandee Gaar","startTime":219.714,"endTime":220.97400000000002,"body":"in our marketplace before."},{"speaker":"Brandee Gaar","startTime":221.237,"endTime":224.007,"body":"The statistics we're using"},{"speaker":"Brandee Gaar","startTime":221.237,"endTime":224.007,"body":"today are all from the Knot"},{"speaker":"Brandee Gaar","startTime":224.017,"endTime":226.957,"body":"Worldwide's 2025 Trends Report."},{"speaker":"Brandee Gaar","startTime":226.967,"endTime":229.547,"body":"And so if you want to learn"},{"speaker":"Brandee Gaar","startTime":226.967,"endTime":229.547,"body":"more about that, we'll link"},{"speaker":"Brandee Gaar","startTime":229.547,"endTime":231.007,"body":"it in the show notes so"},{"speaker":"Brandee Gaar","startTime":229.547,"endTime":231.007,"body":"that you have it and you"},{"speaker":"Brandee Gaar","startTime":231.007,"endTime":231.947,"body":"can take a look yourself."},{"speaker":"Brandee Gaar","startTime":232.067,"endTime":234.627,"body":"But these statistics are"},{"speaker":"Brandee Gaar","startTime":232.067,"endTime":234.627,"body":"super, super interesting"},{"speaker":"Brandee Gaar","startTime":234.627,"endTime":235.267,"body":"to read through."},{"speaker":"Brandee Gaar","startTime":235.387,"endTime":238.497,"body":"this one says, Gen Z continues"},{"speaker":"Brandee Gaar","startTime":235.387,"endTime":238.497,"body":"to pave the way for the golden"},{"speaker":"Brandee Gaar","startTime":238.517,"endTime":242.097,"body":"era of marriage, which I think"},{"speaker":"Brandee Gaar","startTime":238.517,"endTime":242.097,"body":"is really interesting  because"},{"speaker":"Brandee Gaar","startTime":242.147,"endTime":245.627,"body":"so many people are saying"},{"speaker":"Brandee Gaar","startTime":242.147,"endTime":245.627,"body":"marriage is dead,  people"},{"speaker":"Brandee Gaar","startTime":245.627,"endTime":248.127,"body":"aren't gonna get married"},{"speaker":"Brandee Gaar","startTime":245.627,"endTime":248.127,"body":"anymore, that you know, they're"},{"speaker":"Brandee Gaar","startTime":248.127,"endTime":249.147,"body":"just gonna live together."},{"speaker":"Brandee Gaar","startTime":249.177,"endTime":252.287,"body":"And listen, I I definitely think"},{"speaker":"Brandee Gaar","startTime":249.177,"endTime":252.287,"body":"that that's coming to be more"},{"speaker":"Brandee Gaar","startTime":252.30700000000002,"endTime":255.257,"body":"of a thing than it was, like,"},{"speaker":"Brandee Gaar","startTime":252.30700000000002,"endTime":255.257,"body":"in our parents generation."},{"speaker":"Brandee Gaar","startTime":255.437,"endTime":259.507,"body":"But what we're actually seeing"},{"speaker":"Brandee Gaar","startTime":255.437,"endTime":259.507,"body":"is a trend back towards marriage"},{"speaker":"Brandee Gaar","startTime":259.847,"endTime":261.227,"body":"from the millennial generation."},{"speaker":"Brandee Gaar","startTime":261.247,"endTime":265.077,"body":"A lot of our millennial friends"},{"speaker":"Brandee Gaar","startTime":261.247,"endTime":265.077,"body":"decided not to get married."},{"speaker":"Brandee Gaar","startTime":265.077,"endTime":267.297,"body":"They lived together for"},{"speaker":"Brandee Gaar","startTime":265.077,"endTime":267.297,"body":"long amounts of time, and"},{"speaker":"Brandee Gaar","startTime":267.297,"endTime":269.477,"body":"they never actually went"},{"speaker":"Brandee Gaar","startTime":267.297,"endTime":269.477,"body":"through with the nuptials."},{"speaker":"Brandee Gaar","startTime":269.60699999999997,"endTime":271.457,"body":"But Gen Z is bringing it back."},{"speaker":"Brandee Gaar","startTime":271.467,"endTime":275.444,"body":"Family values are a big deal to"},{"speaker":"Brandee Gaar","startTime":271.467,"endTime":275.444,"body":"them,  and Gen Z is coming back"},{"speaker":"Brandee Gaar","startTime":275.464,"endTime":278.754,"body":"to wanting to have A marriage,"},{"speaker":"Brandee Gaar","startTime":275.464,"endTime":278.754,"body":"wanting to get married."},{"speaker":"Brandee Gaar","startTime":278.911,"endTime":280.231,"body":"And so I find this"},{"speaker":"Brandee Gaar","startTime":278.911,"endTime":280.231,"body":"really interesting."},{"speaker":"Brandee Gaar","startTime":280.241,"endTime":283.911,"body":"It says Gen Z is more optimistic"},{"speaker":"Brandee Gaar","startTime":280.241,"endTime":283.911,"body":"than ever about marriage with"},{"speaker":"Brandee Gaar","startTime":283.911,"endTime":286.871,"body":"the majority rejecting the"},{"speaker":"Brandee Gaar","startTime":283.911,"endTime":286.871,"body":"notion that marriage is dead."},{"speaker":"Brandee Gaar","startTime":286.871,"endTime":290.80100000000004,"body":"86 percent of Gen Zers envision"},{"speaker":"Brandee Gaar","startTime":286.871,"endTime":290.80100000000004,"body":"marriage in their future."},{"speaker":"Brandee Gaar","startTime":290.89099999999996,"endTime":293.43100000000004,"body":"That is an incredible"},{"speaker":"Brandee Gaar","startTime":290.89099999999996,"endTime":293.43100000000004,"body":"statistic, you guys."},{"speaker":"Brandee Gaar","startTime":293.43100000000004,"endTime":295.231,"body":"That is literally an"},{"speaker":"Brandee Gaar","startTime":293.43100000000004,"endTime":295.231,"body":"incredible statistic."},{"speaker":"Brandee Gaar","startTime":295.231,"endTime":297.68100000000004,"body":"And the really cool thing"},{"speaker":"Brandee Gaar","startTime":295.231,"endTime":297.68100000000004,"body":"about this is Gen Z is the"},{"speaker":"Brandee Gaar","startTime":297.68100000000004,"endTime":299.781,"body":"generation that's going to"},{"speaker":"Brandee Gaar","startTime":297.68100000000004,"endTime":299.781,"body":"be in our buying marketplace"},{"speaker":"Brandee Gaar","startTime":299.791,"endTime":301.804,"body":"for the next 15 years."},{"speaker":"Brandee Gaar","startTime":301.81399999999996,"endTime":304.344,"body":"So this is really the"},{"speaker":"Brandee Gaar","startTime":301.81399999999996,"endTime":304.344,"body":"generation that we're paying"},{"speaker":"Brandee Gaar","startTime":304.344,"endTime":306.73400000000004,"body":"attention to and who's"},{"speaker":"Brandee Gaar","startTime":304.344,"endTime":306.73400000000004,"body":"going to shape the wedding"},{"speaker":"Brandee Gaar","startTime":306.73400000000004,"endTime":308.394,"body":"industry really going forward."},{"speaker":"Brandee Gaar","startTime":308.514,"endTime":310.93399999999997,"body":"this is looking really"},{"speaker":"Brandee Gaar","startTime":308.514,"endTime":310.93399999999997,"body":"good for us, right?"},{"speaker":"Brandee Gaar","startTime":311.299,"endTime":314.59900000000005,"body":"58 percent definitely"},{"speaker":"Brandee Gaar","startTime":311.299,"endTime":314.59900000000005,"body":"plan on getting legally"},{"speaker":"Brandee Gaar","startTime":314.59900000000005,"endTime":315.549,"body":"married at least."},{"speaker":"Brandee Gaar","startTime":315.569,"endTime":319.116,"body":"And then 28 percent are"},{"speaker":"Brandee Gaar","startTime":315.569,"endTime":319.116,"body":"considering the possibility"},{"speaker":"Brandee Gaar","startTime":319.116,"endTime":319.68600000000004,"body":"of getting married."},{"speaker":"Brandee Gaar","startTime":319.88599999999997,"endTime":322.136,"body":"So these are great statistics"},{"speaker":"Brandee Gaar","startTime":319.88599999999997,"endTime":322.136,"body":"for the wedding industry."},{"speaker":"Brandee Gaar","startTime":322.136,"endTime":324.906,"body":"So when you see all those"},{"speaker":"Brandee Gaar","startTime":322.136,"endTime":324.906,"body":"nasty TikTokers that jump on"},{"speaker":"Brandee Gaar","startTime":324.906,"endTime":328.096,"body":"your TikToks, they do mine and"},{"speaker":"Brandee Gaar","startTime":324.906,"endTime":328.096,"body":"they're like, marriage is dead."},{"speaker":"Brandee Gaar","startTime":328.096,"endTime":329.296,"body":"Nobody wants to get married."},{"speaker":"Brandee Gaar","startTime":329.356,"endTime":330.866,"body":"That's actually not true."},{"speaker":"Brandee Gaar","startTime":330.982,"endTime":334.702,"body":"But let's talk about what kind"},{"speaker":"Brandee Gaar","startTime":330.982,"endTime":334.702,"body":"of weddings are they having?"},{"speaker":"Brandee Gaar","startTime":334.812,"endTime":336.912,"body":"there's a strong demand"},{"speaker":"Brandee Gaar","startTime":334.812,"endTime":336.912,"body":"for micro weddings."},{"speaker":"Brandee Gaar","startTime":336.912,"endTime":338.212,"body":"And this really came about."},{"speaker":"Brandee Gaar","startTime":338.72700000000003,"endTime":341.017,"body":"Mostly with COVID, right?"},{"speaker":"Brandee Gaar","startTime":341.027,"endTime":342.847,"body":"Not to say that micro"},{"speaker":"Brandee Gaar","startTime":341.027,"endTime":342.847,"body":"weddings and elopements"},{"speaker":"Brandee Gaar","startTime":342.857,"endTime":346.107,"body":"weren't big before that,  but"},{"speaker":"Brandee Gaar","startTime":342.857,"endTime":346.107,"body":"for sure they got really,"},{"speaker":"Brandee Gaar","startTime":346.107,"endTime":347.647,"body":"really trendy during COVID."},{"speaker":"Brandee Gaar","startTime":347.927,"endTime":352.541,"body":"Now COVID made it necessary"},{"speaker":"Brandee Gaar","startTime":347.927,"endTime":352.541,"body":"to have elopements in micro"},{"speaker":"Brandee Gaar","startTime":352.541,"endTime":356.356,"body":"weddings , but now because"},{"speaker":"Brandee Gaar","startTime":352.541,"endTime":356.356,"body":"of just the cost of things"},{"speaker":"Brandee Gaar","startTime":356.356,"endTime":360.609,"body":"and because Gen Z is a lot"},{"speaker":"Brandee Gaar","startTime":356.356,"endTime":360.609,"body":"more cost conscious than our"},{"speaker":"Brandee Gaar","startTime":360.609,"endTime":363.613,"body":"millennial generation was,"},{"speaker":"Brandee Gaar","startTime":360.609,"endTime":363.613,"body":"they are a lot more focused"},{"speaker":"Brandee Gaar","startTime":363.613,"endTime":366.173,"body":"on where their money is going"},{"speaker":"Brandee Gaar","startTime":363.613,"endTime":366.173,"body":"and how they're spending it."},{"speaker":"Brandee Gaar","startTime":366.82800000000003,"endTime":369.51800000000003,"body":"The really cool thing about this"},{"speaker":"Brandee Gaar","startTime":366.82800000000003,"endTime":369.51800000000003,"body":"generation, though, is that they"},{"speaker":"Brandee Gaar","startTime":369.638,"endTime":374.248,"body":"are a more wealthy generation as"},{"speaker":"Brandee Gaar","startTime":369.638,"endTime":374.248,"body":"well, which I find to be really,"},{"speaker":"Brandee Gaar","startTime":374.248,"endTime":376.908,"body":"really interesting because"},{"speaker":"Brandee Gaar","startTime":374.248,"endTime":376.908,"body":"there's so many of them that"},{"speaker":"Brandee Gaar","startTime":376.918,"endTime":380.628,"body":"have learned how to make money"},{"speaker":"Brandee Gaar","startTime":376.918,"endTime":380.628,"body":"outside of a normal 9 to 5 job."},{"speaker":"Brandee Gaar","startTime":380.831,"endTime":382.731,"body":"And so, it's really,"},{"speaker":"Brandee Gaar","startTime":380.831,"endTime":382.731,"body":"really interesting."},{"speaker":"Brandee Gaar","startTime":382.813,"endTime":386.043,"body":"A lot of researchers are"},{"speaker":"Brandee Gaar","startTime":382.813,"endTime":386.043,"body":"saying that Gen Z could be"},{"speaker":"Brandee Gaar","startTime":386.043,"endTime":389.673,"body":"the wealthiest generation"},{"speaker":"Brandee Gaar","startTime":386.043,"endTime":389.673,"body":"of our time, which I find so"},{"speaker":"Brandee Gaar","startTime":389.693,"endTime":390.813,"body":"interesting and I love it."},{"speaker":"Brandee Gaar","startTime":391.053,"endTime":393.743,"body":"I have to tell you guys, I'm"},{"speaker":"Brandee Gaar","startTime":391.053,"endTime":393.743,"body":"obsessed with Gen Z probably"},{"speaker":"Brandee Gaar","startTime":393.743,"endTime":397.855,"body":"because two of my children are"},{"speaker":"Brandee Gaar","startTime":393.743,"endTime":397.855,"body":"Gen Z,  but also just because  I"},{"speaker":"Brandee Gaar","startTime":397.865,"endTime":400.945,"body":"find them to be so innovative,"},{"speaker":"Brandee Gaar","startTime":397.865,"endTime":400.945,"body":"so thought provoking."},{"speaker":"Brandee Gaar","startTime":400.985,"endTime":402.345,"body":"They really want to."},{"speaker":"Brandee Gaar","startTime":402.6,"endTime":405.25,"body":"to just understand like"},{"speaker":"Brandee Gaar","startTime":402.6,"endTime":405.25,"body":"where their money's going,"},{"speaker":"Brandee Gaar","startTime":405.25,"endTime":408.408,"body":"how to make money, how to"},{"speaker":"Brandee Gaar","startTime":405.25,"endTime":408.408,"body":"buck tradition and so that's"},{"speaker":"Brandee Gaar","startTime":408.418,"endTime":410.82800000000003,"body":"really shining through here"},{"speaker":"Brandee Gaar","startTime":408.418,"endTime":410.82800000000003,"body":"in these wedding statistics."},{"speaker":"Brandee Gaar","startTime":411.028,"endTime":413.388,"body":"This statistic from The"},{"speaker":"Brandee Gaar","startTime":411.028,"endTime":413.388,"body":"Knot Worldwide is saying"},{"speaker":"Brandee Gaar","startTime":413.388,"endTime":414.978,"body":"there's a strong demand"},{"speaker":"Brandee Gaar","startTime":413.388,"endTime":414.978,"body":"for micro weddings."},{"speaker":"Brandee Gaar","startTime":415.218,"endTime":418.448,"body":"Now, micro weddings are"},{"speaker":"Brandee Gaar","startTime":415.218,"endTime":418.448,"body":"not elopements, right?"},{"speaker":"Brandee Gaar","startTime":418.448,"endTime":423.178,"body":"Elopements are typically"},{"speaker":"Brandee Gaar","startTime":418.448,"endTime":423.178,"body":"weddings with 15 guests or less,"},{"speaker":"Brandee Gaar","startTime":423.368,"endTime":426.598,"body":"where micro weddings are more"},{"speaker":"Brandee Gaar","startTime":423.368,"endTime":426.598,"body":"around the 50 guests range."},{"speaker":"Brandee Gaar","startTime":426.608,"endTime":429.267,"body":"Now, I'd love to know from"},{"speaker":"Brandee Gaar","startTime":426.608,"endTime":429.267,"body":"you guys, Have you seen this?"},{"speaker":"Brandee Gaar","startTime":429.337,"endTime":430.907,"body":"Like, is this something"},{"speaker":"Brandee Gaar","startTime":429.337,"endTime":430.907,"body":"that you're seeing as"},{"speaker":"Brandee Gaar","startTime":430.907,"endTime":432.077,"body":"a trend in your area?"},{"speaker":"Brandee Gaar","startTime":432.19,"endTime":434.35,"body":"In my area, I'm in Orlando."},{"speaker":"Brandee Gaar","startTime":434.41,"endTime":437.0,"body":"We have not seen this, to"},{"speaker":"Brandee Gaar","startTime":434.41,"endTime":437.0,"body":"be honest, and some of that"},{"speaker":"Brandee Gaar","startTime":437.0,"endTime":441.24,"body":"could be because we have"},{"speaker":"Brandee Gaar","startTime":437.0,"endTime":441.24,"body":"such large hotels here."},{"speaker":"Brandee Gaar","startTime":441.24,"endTime":443.03000000000003,"body":"Like, we are very much"},{"speaker":"Brandee Gaar","startTime":441.24,"endTime":443.03000000000003,"body":"a convention city."},{"speaker":"Brandee Gaar","startTime":443.03000000000003,"endTime":445.19,"body":"We're also the number two"},{"speaker":"Brandee Gaar","startTime":443.03000000000003,"endTime":445.19,"body":"wedding destination in the U."},{"speaker":"Brandee Gaar","startTime":445.19,"endTime":446.27,"body":"S., behind Las Vegas."},{"speaker":"Brandee Gaar","startTime":446.413,"endTime":450.303,"body":"And so, I don't see as much"},{"speaker":"Brandee Gaar","startTime":446.413,"endTime":450.303,"body":"of the micro wedding trend"},{"speaker":"Brandee Gaar","startTime":450.313,"endTime":453.303,"body":"where we are, but I do know"},{"speaker":"Brandee Gaar","startTime":450.313,"endTime":453.303,"body":"a lot of our students inside"},{"speaker":"Brandee Gaar","startTime":453.303,"endTime":456.113,"body":"of Wedding Pro CEO are saying"},{"speaker":"Brandee Gaar","startTime":453.303,"endTime":456.113,"body":"this is a trend that they're"},{"speaker":"Brandee Gaar","startTime":456.113,"endTime":456.813,"body":"seeing in their market."},{"speaker":"Brandee Gaar","startTime":456.813,"endTime":458.563,"body":"So I'd love to know"},{"speaker":"Brandee Gaar","startTime":456.813,"endTime":458.563,"body":"from you guys, is this a"},{"speaker":"Brandee Gaar","startTime":458.563,"endTime":459.53000000000003,"body":"trend that you're seeing?"},{"speaker":"Brandee Gaar","startTime":459.53000000000003,"endTime":461.8,"body":"So if you're on YouTube and"},{"speaker":"Brandee Gaar","startTime":459.53000000000003,"endTime":461.8,"body":"you're watching us on YouTube,"},{"speaker":"Brandee Gaar","startTime":461.82,"endTime":463.93,"body":"tell me in the comments,"},{"speaker":"Brandee Gaar","startTime":461.82,"endTime":463.93,"body":"is this a trend that you're"},{"speaker":"Brandee Gaar","startTime":463.93,"endTime":465.23,"body":"seeing in your marketplace."},{"speaker":"Brandee Gaar","startTime":465.39300000000003,"endTime":467.89300000000003,"body":"I love the idea of micro"},{"speaker":"Brandee Gaar","startTime":465.39300000000003,"endTime":467.89300000000003,"body":"weddings because it does"},{"speaker":"Brandee Gaar","startTime":467.933,"endTime":470.463,"body":"allow us to expand that"},{"speaker":"Brandee Gaar","startTime":467.933,"endTime":470.463,"body":"budget so much more."},{"speaker":"Brandee Gaar","startTime":470.473,"endTime":472.783,"body":"It's really, really challenging"},{"speaker":"Brandee Gaar","startTime":470.473,"endTime":472.783,"body":"when a couple comes to you"},{"speaker":"Brandee Gaar","startTime":472.783,"endTime":476.537,"body":"and says, you know, I have"},{"speaker":"Brandee Gaar","startTime":472.783,"endTime":476.537,"body":"this budget and I want 150"},{"speaker":"Brandee Gaar","startTime":476.537,"endTime":478.797,"body":"guests and you're like,"},{"speaker":"Brandee Gaar","startTime":476.537,"endTime":478.797,"body":"that's not going to stretch."},{"speaker":"Brandee Gaar","startTime":478.817,"endTime":480.627,"body":"Like it just, it's"},{"speaker":"Brandee Gaar","startTime":478.817,"endTime":480.627,"body":"harder to stretch."},{"speaker":"Brandee Gaar","startTime":480.887,"endTime":485.337,"body":"And you can do such more"},{"speaker":"Brandee Gaar","startTime":480.887,"endTime":485.337,"body":"unique details when your couple"},{"speaker":"Brandee Gaar","startTime":485.337,"endTime":486.437,"body":"has a smaller guest count."},{"speaker":"Brandee Gaar","startTime":486.447,"endTime":488.16700000000003,"body":"Your photos go so much faster."},{"speaker":"Brandee Gaar","startTime":488.26,"endTime":489.76,"body":"You can get big group photos."},{"speaker":"Brandee Gaar","startTime":489.78000000000003,"endTime":490.59000000000003,"body":"It's just a more."},{"speaker":"Brandee Gaar","startTime":490.83,"endTime":492.34000000000003,"body":"Intimate event."},{"speaker":"Brandee Gaar","startTime":492.595,"endTime":496.835,"body":"So, so far we've learned that"},{"speaker":"Brandee Gaar","startTime":492.595,"endTime":496.835,"body":"Gen Z, is definitely more apt"},{"speaker":"Brandee Gaar","startTime":496.845,"endTime":499.398,"body":"to get married, which is super"},{"speaker":"Brandee Gaar","startTime":496.845,"endTime":499.398,"body":"exciting,  but they're more"},{"speaker":"Brandee Gaar","startTime":499.398,"endTime":501.028,"body":"looking towards micro weddings."},{"speaker":"Brandee Gaar","startTime":501.028,"endTime":504.138,"body":"So if that's not something you"},{"speaker":"Brandee Gaar","startTime":501.028,"endTime":504.138,"body":"currently offer in your offer"},{"speaker":"Brandee Gaar","startTime":504.138,"endTime":507.181,"body":"suite, or that you even speak"},{"speaker":"Brandee Gaar","startTime":504.138,"endTime":507.181,"body":"to in your marketing,  this is"},{"speaker":"Brandee Gaar","startTime":507.181,"endTime":509.361,"body":"going to be something you really"},{"speaker":"Brandee Gaar","startTime":507.181,"endTime":509.361,"body":"want to think about when you're"},{"speaker":"Brandee Gaar","startTime":509.361,"endTime":511.536,"body":"looking at your marketing, your"},{"speaker":"Brandee Gaar","startTime":509.361,"endTime":511.536,"body":"offerings, and your marketing."},{"speaker":"Brandee Gaar","startTime":511.696,"endTime":514.206,"body":"How you're talking to clients,"},{"speaker":"Brandee Gaar","startTime":511.696,"endTime":514.206,"body":"you really want to lean into"},{"speaker":"Brandee Gaar","startTime":514.206,"endTime":517.069,"body":"that micro wedding, more"},{"speaker":"Brandee Gaar","startTime":514.206,"endTime":517.069,"body":"intimate type event  as a"},{"speaker":"Brandee Gaar","startTime":517.069,"endTime":518.549,"body":"possibility with your company."},{"speaker":"Brandee Gaar","startTime":518.549,"endTime":521.5989999999999,"body":"Okay, number three that"},{"speaker":"Brandee Gaar","startTime":518.549,"endTime":521.5989999999999,"body":"we're seeing from Generation"},{"speaker":"Brandee Gaar","startTime":521.5989999999999,"endTime":523.309,"body":"Z is bucking tradition."},{"speaker":"Brandee Gaar","startTime":523.3489999999999,"endTime":525.989,"body":"Now this one I don't think"},{"speaker":"Brandee Gaar","startTime":523.3489999999999,"endTime":525.989,"body":"is actually that different"},{"speaker":"Brandee Gaar","startTime":525.999,"endTime":526.819,"body":"from the Millennials."},{"speaker":"Brandee Gaar","startTime":527.029,"endTime":529.309,"body":"What I have found to be"},{"speaker":"Brandee Gaar","startTime":527.029,"endTime":529.309,"body":"interesting about our"},{"speaker":"Brandee Gaar","startTime":529.319,"endTime":531.8589999999999,"body":"couples though is that the"},{"speaker":"Brandee Gaar","startTime":529.319,"endTime":531.8589999999999,"body":"Millennials almost bucked"},{"speaker":"Brandee Gaar","startTime":531.879,"endTime":533.239,"body":"tradition just to like."},{"speaker":"Brandee Gaar","startTime":533.597,"endTime":534.837,"body":"I'm not hating on Millennials."},{"speaker":"Brandee Gaar","startTime":534.837,"endTime":536.387,"body":"If you're listening to"},{"speaker":"Brandee Gaar","startTime":534.837,"endTime":536.387,"body":"this and you're like,"},{"speaker":"Brandee Gaar","startTime":536.387,"endTime":538.307,"body":"whoa, I'm a Millennial and"},{"speaker":"Brandee Gaar","startTime":536.387,"endTime":538.307,"body":"Brandee totally hates me."},{"speaker":"Brandee Gaar","startTime":538.307,"endTime":539.177,"body":"That's not true."},{"speaker":"Brandee Gaar","startTime":539.427,"endTime":542.027,"body":"But I will say I found the"},{"speaker":"Brandee Gaar","startTime":539.427,"endTime":542.027,"body":"Millennial generation to be"},{"speaker":"Brandee Gaar","startTime":542.027,"endTime":544.024,"body":"more like  angry a little bit."},{"speaker":"Brandee Gaar","startTime":544.284,"endTime":548.8340000000001,"body":"And so, just as a whole, and so"},{"speaker":"Brandee Gaar","startTime":544.284,"endTime":548.8340000000001,"body":"I find that generation to buck"},{"speaker":"Brandee Gaar","startTime":548.854,"endTime":551.404,"body":"tradition more just because"},{"speaker":"Brandee Gaar","startTime":548.854,"endTime":551.404,"body":"they're like, I'm not gonna"},{"speaker":"Brandee Gaar","startTime":551.414,"endTime":553.3040000000001,"body":"do it my parents way, right?"},{"speaker":"Brandee Gaar","startTime":553.4069999999999,"endTime":556.4069999999999,"body":"And what I found with Gen"},{"speaker":"Brandee Gaar","startTime":553.4069999999999,"endTime":556.4069999999999,"body":"Z is that they're more"},{"speaker":"Brandee Gaar","startTime":556.447,"endTime":558.197,"body":"creating new traditions."},{"speaker":"Brandee Gaar","startTime":558.307,"endTime":561.1120000000001,"body":"I see less of them just"},{"speaker":"Brandee Gaar","startTime":558.307,"endTime":561.1120000000001,"body":"trying to like, Get rid of"},{"speaker":"Brandee Gaar","startTime":561.1220000000001,"endTime":563.3520000000001,"body":"the traditions just because"},{"speaker":"Brandee Gaar","startTime":561.1220000000001,"endTime":563.3520000000001,"body":"their parents did it that way"},{"speaker":"Brandee Gaar","startTime":563.652,"endTime":566.962,"body":"and more like what traditions"},{"speaker":"Brandee Gaar","startTime":563.652,"endTime":566.962,"body":"can we start to implement to"},{"speaker":"Brandee Gaar","startTime":566.962,"endTime":570.562,"body":"really make our wedding weekend"},{"speaker":"Brandee Gaar","startTime":566.962,"endTime":570.562,"body":"about us or about our guests."},{"speaker":"Brandee Gaar","startTime":570.582,"endTime":574.752,"body":"I have seen a huge trend"},{"speaker":"Brandee Gaar","startTime":570.582,"endTime":574.752,"body":"toward wanting their guests"},{"speaker":"Brandee Gaar","startTime":574.762,"endTime":577.242,"body":"to really feel important"},{"speaker":"Brandee Gaar","startTime":574.762,"endTime":577.242,"body":"during their wedding and"},{"speaker":"Brandee Gaar","startTime":577.242,"endTime":578.639,"body":"so  I'm here for that."},{"speaker":"Brandee Gaar","startTime":578.669,"endTime":581.341,"body":"I've never been that"},{"speaker":"Brandee Gaar","startTime":578.669,"endTime":581.341,"body":"planner that says, do your"},{"speaker":"Brandee Gaar","startTime":581.341,"endTime":583.071,"body":"wedding your way and screw"},{"speaker":"Brandee Gaar","startTime":581.341,"endTime":583.071,"body":"what your guests think."},{"speaker":"Brandee Gaar","startTime":583.081,"endTime":586.141,"body":"I'm like, why would you invite"},{"speaker":"Brandee Gaar","startTime":583.081,"endTime":586.141,"body":"a hundred people to come and"},{"speaker":"Brandee Gaar","startTime":586.141,"endTime":588.561,"body":"travel and come celebrate with"},{"speaker":"Brandee Gaar","startTime":586.141,"endTime":588.561,"body":"you if you don't even care"},{"speaker":"Brandee Gaar","startTime":588.561,"endTime":589.851,"body":"what their experience is like?"},{"speaker":"Brandee Gaar","startTime":589.851,"endTime":591.891,"body":"Like,  I find that"},{"speaker":"Brandee Gaar","startTime":589.851,"endTime":591.891,"body":"so bewildering."},{"speaker":"Brandee Gaar","startTime":591.891,"endTime":592.731,"body":"Side note, okay?"},{"speaker":"Brandee Gaar","startTime":592.731,"endTime":593.701,"body":"That was a total aside."},{"speaker":"Brandee Gaar","startTime":593.751,"endTime":596.581,"body":"But all that to say, I'm"},{"speaker":"Brandee Gaar","startTime":593.751,"endTime":596.581,"body":"loving that Gen Z is creating"},{"speaker":"Brandee Gaar","startTime":596.581,"endTime":600.327,"body":"traditions,  new traditions,"},{"speaker":"Brandee Gaar","startTime":596.581,"endTime":600.327,"body":"all around the feeling of"},{"speaker":"Brandee Gaar","startTime":600.347,"endTime":602.867,"body":"their event, what they want"},{"speaker":"Brandee Gaar","startTime":600.347,"endTime":602.867,"body":"their guests to experience,"},{"speaker":"Brandee Gaar","startTime":602.867,"endTime":605.604,"body":"and the celebration that's"},{"speaker":"Brandee Gaar","startTime":602.867,"endTime":605.604,"body":"gonna happen  during that time."},{"speaker":"Brandee Gaar","startTime":605.604,"endTime":608.301,"body":"So some of the trends we"},{"speaker":"Brandee Gaar","startTime":605.604,"endTime":608.301,"body":"are seeing that they are"},{"speaker":"Brandee Gaar","startTime":608.351,"endTime":611.156,"body":"embracing, are asking guests"},{"speaker":"Brandee Gaar","startTime":608.351,"endTime":611.156,"body":"to unplug during the ceremony."},{"speaker":"Brandee Gaar","startTime":611.166,"endTime":612.796,"body":"That one's been around"},{"speaker":"Brandee Gaar","startTime":611.166,"endTime":612.796,"body":"forever and to be"},{"speaker":"Brandee Gaar","startTime":612.796,"endTime":613.826,"body":"honest, no one listens."},{"speaker":"Brandee Gaar","startTime":613.836,"endTime":616.646,"body":"So we'll see if it gets"},{"speaker":"Brandee Gaar","startTime":613.836,"endTime":616.646,"body":"any better with this  new"},{"speaker":"Brandee Gaar","startTime":616.656,"endTime":617.856,"body":"generation being guests."},{"speaker":"Brandee Gaar","startTime":617.856,"endTime":620.486,"body":"But I'm, I know for a fact,"},{"speaker":"Brandee Gaar","startTime":617.856,"endTime":620.486,"body":"we're always going to see a"},{"speaker":"Brandee Gaar","startTime":620.486,"endTime":624.116,"body":"boomer with a giant iPad in"},{"speaker":"Brandee Gaar","startTime":620.486,"endTime":624.116,"body":"the ceremony taking pictures."},{"speaker":"Brandee Gaar","startTime":624.146,"endTime":625.916,"body":"And it kind of is what"},{"speaker":"Brandee Gaar","startTime":624.146,"endTime":625.916,"body":"it is at this point."},{"speaker":"Brandee Gaar","startTime":625.916,"endTime":627.366,"body":"You almost have to"},{"speaker":"Brandee Gaar","startTime":625.916,"endTime":627.366,"body":"just laugh about it."},{"speaker":"Brandee Gaar","startTime":627.366,"endTime":627.556,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":627.556,"endTime":628.756,"body":"Photographers, you feel me?"},{"speaker":"Brandee Gaar","startTime":628.766,"endTime":629.046,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":629.046,"endTime":629.396,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":629.476,"endTime":632.156,"body":"Um, number two is hosting a"},{"speaker":"Brandee Gaar","startTime":629.476,"endTime":632.156,"body":"wedding weekend to maximize"},{"speaker":"Brandee Gaar","startTime":632.156,"endTime":632.956,"body":"time with loved ones."},{"speaker":"Brandee Gaar","startTime":633.062,"endTime":633.982,"body":"Honestly you guys."},{"speaker":"Brandee Gaar","startTime":633.992,"endTime":635.982,"body":"This, and this again,"},{"speaker":"Brandee Gaar","startTime":633.992,"endTime":635.982,"body":"could be because of where."},{"speaker":"Brandee Gaar","startTime":636.197,"endTime":638.807,"body":"I am located, I'm in"},{"speaker":"Brandee Gaar","startTime":636.197,"endTime":638.807,"body":"Orlando, and we do weddings"},{"speaker":"Brandee Gaar","startTime":638.807,"endTime":641.227,"body":"in Orlando, Central"},{"speaker":"Brandee Gaar","startTime":638.807,"endTime":641.227,"body":"Florida, and North Florida."},{"speaker":"Brandee Gaar","startTime":641.297,"endTime":643.8870000000001,"body":"Both are huge destination"},{"speaker":"Brandee Gaar","startTime":641.297,"endTime":643.8870000000001,"body":"markets, so it could be"},{"speaker":"Brandee Gaar","startTime":643.8870000000001,"endTime":646.627,"body":"just because we are more"},{"speaker":"Brandee Gaar","startTime":643.8870000000001,"endTime":646.627,"body":"in a destination market,"},{"speaker":"Brandee Gaar","startTime":646.927,"endTime":649.617,"body":"but I would say more than"},{"speaker":"Brandee Gaar","startTime":646.927,"endTime":649.617,"body":"half of our weddings are"},{"speaker":"Brandee Gaar","startTime":649.627,"endTime":653.914,"body":"a wedding weekend, and not"},{"speaker":"Brandee Gaar","startTime":649.627,"endTime":653.914,"body":"just A Friday or a Saturday."},{"speaker":"Brandee Gaar","startTime":654.134,"endTime":657.224,"body":"Very few of our weddings"},{"speaker":"Brandee Gaar","startTime":654.134,"endTime":657.224,"body":"are just one day anymore."},{"speaker":"Brandee Gaar","startTime":657.234,"endTime":659.574,"body":"They're literally an"},{"speaker":"Brandee Gaar","startTime":657.234,"endTime":659.574,"body":"entire weekend experience"},{"speaker":"Brandee Gaar","startTime":659.594,"endTime":660.764,"body":"and I'm here for it."},{"speaker":"Brandee Gaar","startTime":660.774,"endTime":663.564,"body":"Like I love wedding"},{"speaker":"Brandee Gaar","startTime":660.774,"endTime":663.564,"body":"weekend experiences."},{"speaker":"Brandee Gaar","startTime":663.651,"endTime":665.671,"body":"I think if people are going"},{"speaker":"Brandee Gaar","startTime":663.651,"endTime":665.671,"body":"to travel, let's maximize"},{"speaker":"Brandee Gaar","startTime":665.671,"endTime":666.421,"body":"that time with them."},{"speaker":"Brandee Gaar","startTime":666.421,"endTime":669.194,"body":"It takes the pressure off the"},{"speaker":"Brandee Gaar","startTime":666.421,"endTime":669.194,"body":"couple on wedding day so that"},{"speaker":"Brandee Gaar","startTime":669.194,"endTime":671.8340000000001,"body":"they're not feeling like they"},{"speaker":"Brandee Gaar","startTime":669.194,"endTime":671.8340000000001,"body":"have to say hi to every single"},{"speaker":"Brandee Gaar","startTime":671.8340000000001,"endTime":672.964,"body":"person during their wedding."},{"speaker":"Brandee Gaar","startTime":672.964,"endTime":674.574,"body":"They've seen most of them"},{"speaker":"Brandee Gaar","startTime":672.964,"endTime":674.574,"body":"throughout the weekend,"},{"speaker":"Brandee Gaar","startTime":674.574,"endTime":676.494,"body":"and so they can really"},{"speaker":"Brandee Gaar","startTime":674.574,"endTime":676.494,"body":"just enjoy the celebration."},{"speaker":"Brandee Gaar","startTime":676.494,"endTime":678.894,"body":"So I'm here for the"},{"speaker":"Brandee Gaar","startTime":676.494,"endTime":678.894,"body":"weekend celebration."},{"speaker":"Brandee Gaar","startTime":679.097,"endTime":681.177,"body":"number three, they're"},{"speaker":"Brandee Gaar","startTime":679.097,"endTime":681.177,"body":"including ethnic, religious,"},{"speaker":"Brandee Gaar","startTime":681.187,"endTime":683.127,"body":"and or cultural elements"},{"speaker":"Brandee Gaar","startTime":681.187,"endTime":683.127,"body":"in the wedding day."},{"speaker":"Brandee Gaar","startTime":683.167,"endTime":684.377,"body":"I'm here for this as well."},{"speaker":"Brandee Gaar","startTime":684.377,"endTime":686.767,"body":"I love how much it"},{"speaker":"Brandee Gaar","startTime":684.377,"endTime":686.767,"body":"personalizes the ceremony."},{"speaker":"Brandee Gaar","startTime":687.127,"endTime":688.277,"body":"Relationship counseling."},{"speaker":"Brandee Gaar","startTime":688.317,"endTime":690.462,"body":"I think this one,"},{"speaker":"Brandee Gaar","startTime":688.317,"endTime":690.462,"body":"um, I saw it coming."},{"speaker":"Brandee Gaar","startTime":690.617,"endTime":692.417,"body":"And honestly, let's be real."},{"speaker":"Brandee Gaar","startTime":692.427,"endTime":695.147,"body":"The divorce rate for Gen"},{"speaker":"Brandee Gaar","startTime":692.427,"endTime":695.147,"body":"X and for Millennials"},{"speaker":"Brandee Gaar","startTime":695.177,"endTime":696.517,"body":"was off the chain."},{"speaker":"Brandee Gaar","startTime":696.517,"endTime":698.327,"body":"So I am totally here for this."},{"speaker":"Brandee Gaar","startTime":698.464,"endTime":702.234,"body":"I see Gen Z's really making a"},{"speaker":"Brandee Gaar","startTime":698.464,"endTime":702.234,"body":"turn towards more family values."},{"speaker":"Brandee Gaar","startTime":702.254,"endTime":705.714,"body":"They want to really put an"},{"speaker":"Brandee Gaar","startTime":702.254,"endTime":705.714,"body":"effort into their relationship."},{"speaker":"Brandee Gaar","startTime":705.724,"endTime":708.224,"body":"They want to set a solid"},{"speaker":"Brandee Gaar","startTime":705.724,"endTime":708.224,"body":"foundation from the beginning"},{"speaker":"Brandee Gaar","startTime":708.301,"endTime":711.251,"body":"and they know that to do"},{"speaker":"Brandee Gaar","startTime":708.301,"endTime":711.251,"body":"that it's going to take work."},{"speaker":"Brandee Gaar","startTime":711.261,"endTime":713.261,"body":"And so I'm here for the"},{"speaker":"Brandee Gaar","startTime":711.261,"endTime":713.261,"body":"relationship counseling."},{"speaker":"Brandee Gaar","startTime":713.611,"endTime":715.9110000000001,"body":"Um, number five is eco"},{"speaker":"Brandee Gaar","startTime":713.611,"endTime":715.9110000000001,"body":"friendly or sustainable"},{"speaker":"Brandee Gaar","startTime":715.921,"endTime":716.9110000000001,"body":"options into the wedding."},{"speaker":"Brandee Gaar","startTime":717.114,"endTime":718.424,"body":"I don't know if I buy this one."},{"speaker":"Brandee Gaar","startTime":718.434,"endTime":720.514,"body":"I feel like this has been"},{"speaker":"Brandee Gaar","startTime":718.434,"endTime":720.514,"body":"on the trends list for"},{"speaker":"Brandee Gaar","startTime":720.514,"endTime":721.564,"body":"like the last decade."},{"speaker":"Brandee Gaar","startTime":721.564,"endTime":725.367,"body":"And honestly, I think one"},{"speaker":"Brandee Gaar","startTime":721.564,"endTime":725.367,"body":"wedding a year  actually cares,"},{"speaker":"Brandee Gaar","startTime":725.397,"endTime":727.367,"body":"for us, actually cares about."},{"speaker":"Brandee Gaar","startTime":727.842,"endTime":730.292,"body":"including eco friendly"},{"speaker":"Brandee Gaar","startTime":727.842,"endTime":730.292,"body":"or sustainable options"},{"speaker":"Brandee Gaar","startTime":730.292,"endTime":730.942,"body":"in their wedding."},{"speaker":"Brandee Gaar","startTime":731.252,"endTime":734.222,"body":"I think a lot of our couples"},{"speaker":"Brandee Gaar","startTime":731.252,"endTime":734.222,"body":"want to and then they're kind"},{"speaker":"Brandee Gaar","startTime":734.222,"endTime":735.912,"body":"of like, uh, it's expensive."},{"speaker":"Brandee Gaar","startTime":735.922,"endTime":736.5120000000001,"body":"Maybe not."},{"speaker":"Brandee Gaar","startTime":736.5120000000001,"endTime":739.022,"body":"So we'll see if this one"},{"speaker":"Brandee Gaar","startTime":736.5120000000001,"endTime":739.022,"body":"actually comes to fruition."},{"speaker":"Brandee Gaar","startTime":739.082,"endTime":739.952,"body":"I'm not sure that it will."},{"speaker":"Brandee Gaar","startTime":740.532,"endTime":742.612,"body":"Combined bachelor"},{"speaker":"Brandee Gaar","startTime":740.532,"endTime":742.612,"body":"bachelorette celebrations."},{"speaker":"Brandee Gaar","startTime":743.032,"endTime":746.019,"body":"Again, I do see this being"},{"speaker":"Brandee Gaar","startTime":743.032,"endTime":746.019,"body":"a trend  and I think it goes"},{"speaker":"Brandee Gaar","startTime":746.029,"endTime":749.659,"body":"back to points three and"},{"speaker":"Brandee Gaar","startTime":746.029,"endTime":749.659,"body":"four, which is that they are"},{"speaker":"Brandee Gaar","startTime":749.659,"endTime":750.819,"body":"doing relationship counseling."},{"speaker":"Brandee Gaar","startTime":750.819,"endTime":753.469,"body":"They're including religious"},{"speaker":"Brandee Gaar","startTime":750.819,"endTime":753.469,"body":"ceremonies or ethnic"},{"speaker":"Brandee Gaar","startTime":753.469,"endTime":754.949,"body":"ceremonies in their ceremony."},{"speaker":"Brandee Gaar","startTime":754.969,"endTime":757.979,"body":"And I think all of it"},{"speaker":"Brandee Gaar","startTime":754.969,"endTime":757.979,"body":"comes back to building"},{"speaker":"Brandee Gaar","startTime":757.979,"endTime":758.909,"body":"that firm foundation."},{"speaker":"Brandee Gaar","startTime":758.909,"endTime":762.654,"body":"So why are we going to"},{"speaker":"Brandee Gaar","startTime":758.909,"endTime":762.654,"body":"have these crazy Bachelor"},{"speaker":"Brandee Gaar","startTime":762.654,"endTime":764.5840000000001,"body":"Bachelorette celebrations"},{"speaker":"Brandee Gaar","startTime":762.654,"endTime":764.5840000000001,"body":"where you're kind of like"},{"speaker":"Brandee Gaar","startTime":764.5840000000001,"endTime":765.864,"body":"sewing your last oats."},{"speaker":"Brandee Gaar","startTime":766.134,"endTime":768.504,"body":"No, instead they're having"},{"speaker":"Brandee Gaar","startTime":766.134,"endTime":768.504,"body":"combined celebrations."},{"speaker":"Brandee Gaar","startTime":768.514,"endTime":771.154,"body":"I do see that they're a"},{"speaker":"Brandee Gaar","startTime":768.514,"endTime":771.154,"body":"lot more elaborate though."},{"speaker":"Brandee Gaar","startTime":771.164,"endTime":773.034,"body":"They're like trips, right?"},{"speaker":"Brandee Gaar","startTime":773.074,"endTime":775.784,"body":"And so having these couples"},{"speaker":"Brandee Gaar","startTime":773.074,"endTime":775.784,"body":"trips to really celebrate"},{"speaker":"Brandee Gaar","startTime":775.804,"endTime":778.8340000000001,"body":"them as a couple before"},{"speaker":"Brandee Gaar","startTime":775.804,"endTime":778.8340000000001,"body":"they get married, I have"},{"speaker":"Brandee Gaar","startTime":778.8340000000001,"endTime":779.814,"body":"been seeing as a trend."},{"speaker":"Brandee Gaar","startTime":779.937,"endTime":781.947,"body":"Number seven, planning"},{"speaker":"Brandee Gaar","startTime":779.937,"endTime":781.947,"body":"your wedding around a"},{"speaker":"Brandee Gaar","startTime":781.947,"endTime":783.337,"body":"specific holiday or event."},{"speaker":"Brandee Gaar","startTime":783.571,"endTime":785.851,"body":"I hope this one does"},{"speaker":"Brandee Gaar","startTime":783.571,"endTime":785.851,"body":"not come to fruition."},{"speaker":"Brandee Gaar","startTime":785.861,"endTime":786.601,"body":"I'm not going to lie."},{"speaker":"Brandee Gaar","startTime":786.861,"endTime":790.121,"body":"The weddings that happen at like"},{"speaker":"Brandee Gaar","startTime":786.861,"endTime":790.121,"body":"Easter, Christmas, Thanksgiving"},{"speaker":"Brandee Gaar","startTime":790.121,"endTime":791.361,"body":"weekend, New Year's Eve."},{"speaker":"Brandee Gaar","startTime":791.881,"endTime":794.861,"body":"Listen, it sounds super"},{"speaker":"Brandee Gaar","startTime":791.881,"endTime":794.861,"body":"fun, but all of your guests"},{"speaker":"Brandee Gaar","startTime":794.871,"endTime":797.531,"body":"now have to make all of"},{"speaker":"Brandee Gaar","startTime":794.871,"endTime":797.531,"body":"their family arrangements"},{"speaker":"Brandee Gaar","startTime":797.581,"endTime":798.851,"body":"around your wedding weekend."},{"speaker":"Brandee Gaar","startTime":798.871,"endTime":800.321,"body":"And I'm not here for this one."},{"speaker":"Brandee Gaar","startTime":800.321,"endTime":804.001,"body":"Plus moving forward, 20 years"},{"speaker":"Brandee Gaar","startTime":800.321,"endTime":804.001,"body":"now, I can tell you right"},{"speaker":"Brandee Gaar","startTime":804.001,"endTime":807.071,"body":"now, I don't really want"},{"speaker":"Brandee Gaar","startTime":804.001,"endTime":807.071,"body":"my anniversary on a holiday"},{"speaker":"Brandee Gaar","startTime":807.081,"endTime":808.011,"body":"for the rest of my life."},{"speaker":"Brandee Gaar","startTime":808.096,"endTime":808.596,"body":"I just don't."},{"speaker":"Brandee Gaar","startTime":808.596,"endTime":810.046,"body":"So I hope this one goes away."},{"speaker":"Brandee Gaar","startTime":810.086,"endTime":811.066,"body":"I'm not here for this one."},{"speaker":"Brandee Gaar","startTime":811.066,"endTime":813.696,"body":"Number eight, implementing"},{"speaker":"Brandee Gaar","startTime":811.066,"endTime":813.696,"body":"a strict dress code."},{"speaker":"Brandee Gaar","startTime":814.226,"endTime":816.906,"body":"This one we have seen"},{"speaker":"Brandee Gaar","startTime":814.226,"endTime":816.906,"body":"on almost every single"},{"speaker":"Brandee Gaar","startTime":816.906,"endTime":817.566,"body":"one of our weddings."},{"speaker":"Brandee Gaar","startTime":817.596,"endTime":820.756,"body":"We, either they're saying,"},{"speaker":"Brandee Gaar","startTime":817.596,"endTime":820.756,"body":"please only wear these"},{"speaker":"Brandee Gaar","startTime":820.756,"endTime":823.706,"body":"clothes, or they're saying we"},{"speaker":"Brandee Gaar","startTime":820.756,"endTime":823.706,"body":"suggest this color palette."},{"speaker":"Brandee Gaar","startTime":823.756,"endTime":826.906,"body":"Almost all of our weddings"},{"speaker":"Brandee Gaar","startTime":823.756,"endTime":826.906,"body":"now have a Pinterest board"},{"speaker":"Brandee Gaar","startTime":826.986,"endTime":830.156,"body":"of guest attire inspiration,"},{"speaker":"Brandee Gaar","startTime":826.986,"endTime":830.156,"body":"and they want them to"},{"speaker":"Brandee Gaar","startTime":830.156,"endTime":831.466,"body":"dress in a certain palette."},{"speaker":"Brandee Gaar","startTime":831.771,"endTime":832.221,"body":"I get it."},{"speaker":"Brandee Gaar","startTime":832.511,"endTime":835.501,"body":"Everything is about kind"},{"speaker":"Brandee Gaar","startTime":832.511,"endTime":835.501,"body":"of the look, the photos,"},{"speaker":"Brandee Gaar","startTime":835.531,"endTime":838.601,"body":"the video, the Instagram,"},{"speaker":"Brandee Gaar","startTime":835.531,"endTime":838.601,"body":"the TikTok afterwards."},{"speaker":"Brandee Gaar","startTime":838.811,"endTime":840.521,"body":"Hello, content creators, right?"},{"speaker":"Brandee Gaar","startTime":840.621,"endTime":843.991,"body":"And so if some of your guests"},{"speaker":"Brandee Gaar","startTime":840.621,"endTime":843.991,"body":"are dressed in fuchsia, when"},{"speaker":"Brandee Gaar","startTime":843.991,"endTime":846.601,"body":"you're, you know, having a"},{"speaker":"Brandee Gaar","startTime":843.991,"endTime":846.601,"body":"fairly muted wedding palette,"},{"speaker":"Brandee Gaar","startTime":846.621,"endTime":848.201,"body":"it looks terrible in the photos."},{"speaker":"Brandee Gaar","startTime":848.251,"endTime":849.921,"body":"So I totally get this."},{"speaker":"Brandee Gaar","startTime":850.051,"endTime":853.711,"body":"I don't know that I would"},{"speaker":"Brandee Gaar","startTime":850.051,"endTime":853.711,"body":"do it myself, but I get it."},{"speaker":"Brandee Gaar","startTime":853.731,"endTime":855.361,"body":"I think it, I think"},{"speaker":"Brandee Gaar","startTime":853.731,"endTime":855.361,"body":"it can be kind of fun."},{"speaker":"Brandee Gaar","startTime":855.644,"endTime":857.094,"body":"Number nine, planning"},{"speaker":"Brandee Gaar","startTime":855.644,"endTime":857.094,"body":"the wedding around"},{"speaker":"Brandee Gaar","startTime":857.094,"endTime":858.324,"body":"what felt most lucky."},{"speaker":"Brandee Gaar","startTime":858.394,"endTime":861.697,"body":"To be honest, I really don't"},{"speaker":"Brandee Gaar","startTime":858.394,"endTime":861.697,"body":"understand this one,  but we're"},{"speaker":"Brandee Gaar","startTime":861.697,"endTime":865.007,"body":"going to just say it means that"},{"speaker":"Brandee Gaar","startTime":861.697,"endTime":865.007,"body":"the couples were superstitious."},{"speaker":"Brandee Gaar","startTime":865.327,"endTime":867.917,"body":"Um, they, they planned it"},{"speaker":"Brandee Gaar","startTime":865.327,"endTime":867.917,"body":"around superstitions, I guess."},{"speaker":"Brandee Gaar","startTime":867.937,"endTime":869.3870000000001,"body":"I really don't even understand"},{"speaker":"Brandee Gaar","startTime":867.937,"endTime":869.3870000000001,"body":"what this one means."},{"speaker":"Brandee Gaar","startTime":869.397,"endTime":870.747,"body":"So we'll have to reach"},{"speaker":"Brandee Gaar","startTime":869.397,"endTime":870.747,"body":"out to the knot and figure"},{"speaker":"Brandee Gaar","startTime":870.747,"endTime":871.257,"body":"out what that means."},{"speaker":"Brandee Gaar","startTime":871.384,"endTime":873.024,"body":"and number 10 is"},{"speaker":"Brandee Gaar","startTime":871.384,"endTime":873.024,"body":"financial coaching."},{"speaker":"Brandee Gaar","startTime":873.024,"endTime":874.944,"body":"So I think that this"},{"speaker":"Brandee Gaar","startTime":873.024,"endTime":874.944,"body":"one's really interesting."},{"speaker":"Brandee Gaar","startTime":875.194,"endTime":877.789,"body":"Obviously it doesn't have to"},{"speaker":"Brandee Gaar","startTime":875.194,"endTime":877.789,"body":"do with like, The trend of"},{"speaker":"Brandee Gaar","startTime":877.789,"endTime":879.069,"body":"what's going to happen, right?"},{"speaker":"Brandee Gaar","startTime":879.069,"endTime":880.639,"body":"Like they're not going to have"},{"speaker":"Brandee Gaar","startTime":879.069,"endTime":880.639,"body":"financial coaching at their"},{"speaker":"Brandee Gaar","startTime":880.639,"endTime":883.189,"body":"wedding,  but more couples"},{"speaker":"Brandee Gaar","startTime":880.639,"endTime":883.189,"body":"are just like they're doing"},{"speaker":"Brandee Gaar","startTime":883.189,"endTime":884.019,"body":"relationship counseling."},{"speaker":"Brandee Gaar","startTime":884.029,"endTime":886.939,"body":"They're doing financial"},{"speaker":"Brandee Gaar","startTime":884.029,"endTime":886.939,"body":"consulting, which going back"},{"speaker":"Brandee Gaar","startTime":886.939,"endTime":889.369,"body":"to the fact that they're very"},{"speaker":"Brandee Gaar","startTime":886.939,"endTime":889.369,"body":"conscious about what they're"},{"speaker":"Brandee Gaar","startTime":889.369,"endTime":890.229,"body":"spending their money on."},{"speaker":"Brandee Gaar","startTime":890.316,"endTime":891.736,"body":"They have money."},{"speaker":"Brandee Gaar","startTime":891.796,"endTime":893.936,"body":"they are expected to be"},{"speaker":"Brandee Gaar","startTime":891.796,"endTime":893.936,"body":"the wealthiest generation"},{"speaker":"Brandee Gaar","startTime":893.936,"endTime":895.076,"body":"we've ever had in history."},{"speaker":"Brandee Gaar","startTime":895.296,"endTime":897.5360000000001,"body":"They have the money"},{"speaker":"Brandee Gaar","startTime":895.296,"endTime":897.5360000000001,"body":"y'all listen to me."},{"speaker":"Brandee Gaar","startTime":897.5360000000001,"endTime":897.956,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":897.956,"endTime":898.826,"body":"They have the money."},{"speaker":"Brandee Gaar","startTime":898.962,"endTime":901.052,"body":"They just want to know"},{"speaker":"Brandee Gaar","startTime":898.962,"endTime":901.052,"body":"that they're getting"},{"speaker":"Brandee Gaar","startTime":901.062,"endTime":902.152,"body":"value for their money."},{"speaker":"Brandee Gaar","startTime":902.152,"endTime":903.692,"body":"So you as a wedding pro."},{"speaker":"Brandee Gaar","startTime":903.997,"endTime":906.437,"body":"And more than ever, it's"},{"speaker":"Brandee Gaar","startTime":903.997,"endTime":906.437,"body":"going to be so, so important"},{"speaker":"Brandee Gaar","startTime":906.767,"endTime":910.237,"body":"that you really speak to what"},{"speaker":"Brandee Gaar","startTime":906.767,"endTime":910.237,"body":"value you bring to the table."},{"speaker":"Brandee Gaar","startTime":910.394,"endTime":911.784,"body":"What are their pain points?"},{"speaker":"Brandee Gaar","startTime":911.814,"endTime":913.424,"body":"What are the things"},{"speaker":"Brandee Gaar","startTime":911.814,"endTime":913.424,"body":"that they're expecting?"},{"speaker":"Brandee Gaar","startTime":913.464,"endTime":914.604,"body":"What are the things"},{"speaker":"Brandee Gaar","startTime":913.464,"endTime":914.604,"body":"that they want?"},{"speaker":"Brandee Gaar","startTime":914.624,"endTime":915.844,"body":"And only speak to that."},{"speaker":"Brandee Gaar","startTime":915.951,"endTime":918.891,"body":"that is going to be massively"},{"speaker":"Brandee Gaar","startTime":915.951,"endTime":918.891,"body":"important as you really start"},{"speaker":"Brandee Gaar","startTime":918.891,"endTime":922.251,"body":"to market to this generation and"},{"speaker":"Brandee Gaar","startTime":918.891,"endTime":922.251,"body":"during your sales consultations."},{"speaker":"Brandee Gaar","startTime":922.251,"endTime":922.961,"body":"And here's the thing."},{"speaker":"Brandee Gaar","startTime":922.971,"endTime":925.521,"body":"If you're listening to this and"},{"speaker":"Brandee Gaar","startTime":922.971,"endTime":925.521,"body":"you're like, I want to know more"},{"speaker":"Brandee Gaar","startTime":925.531,"endTime":928.821,"body":"about really how to convert,"},{"speaker":"Brandee Gaar","startTime":925.531,"endTime":928.821,"body":"how to tell these couples that"},{"speaker":"Brandee Gaar","startTime":928.861,"endTime":931.671,"body":"I do have that value, that I'm"},{"speaker":"Brandee Gaar","startTime":928.861,"endTime":931.671,"body":"the one that they should book,"},{"speaker":"Brandee Gaar","startTime":931.781,"endTime":933.371,"body":"I have a brand new training."},{"speaker":"Brandee Gaar","startTime":933.381,"endTime":936.236,"body":"The Only sales strategy"},{"speaker":"Brandee Gaar","startTime":933.381,"endTime":936.236,"body":"that you need to double your"},{"speaker":"Brandee Gaar","startTime":936.236,"endTime":938.016,"body":"wedding bookings in 2025."},{"speaker":"Brandee Gaar","startTime":938.016,"endTime":942.0360000000001,"body":"And I'd show you exactly how to"},{"speaker":"Brandee Gaar","startTime":938.016,"endTime":942.0360000000001,"body":"walk through my assume method,"},{"speaker":"Brandee Gaar","startTime":942.086,"endTime":944.676,"body":"helping your couples to see"},{"speaker":"Brandee Gaar","startTime":942.086,"endTime":944.676,"body":"the value in your service and"},{"speaker":"Brandee Gaar","startTime":944.676,"endTime":946.046,"body":"speak only to their pain points."},{"speaker":"Brandee Gaar","startTime":946.159,"endTime":949.159,"body":"You can grab that training"},{"speaker":"Brandee Gaar","startTime":946.159,"endTime":949.159,"body":"completely for free by just"},{"speaker":"Brandee Gaar","startTime":949.159,"endTime":951.079,"body":"heading over to WeddingProCEO."},{"speaker":"Brandee Gaar","startTime":951.079,"endTime":952.669,"body":"com slash free training."},{"speaker":"Brandee Gaar","startTime":952.679,"endTime":954.539,"body":"You can just put your name"},{"speaker":"Brandee Gaar","startTime":952.679,"endTime":954.539,"body":"and email address in there"},{"speaker":"Brandee Gaar","startTime":954.539,"endTime":956.179,"body":"and right away, you're"},{"speaker":"Brandee Gaar","startTime":954.539,"endTime":956.179,"body":"going to get delivered that"},{"speaker":"Brandee Gaar","startTime":956.179,"endTime":957.399,"body":"free training and get this."},{"speaker":"Brandee Gaar","startTime":957.419,"endTime":959.059,"body":"It's only like 15 minutes long."},{"speaker":"Brandee Gaar","startTime":959.172,"endTime":962.672,"body":"you can hear me speak exactly"},{"speaker":"Brandee Gaar","startTime":959.172,"endTime":962.672,"body":"how we speak to our couples"},{"speaker":"Brandee Gaar","startTime":962.682,"endTime":964.942,"body":"and how we close those"},{"speaker":"Brandee Gaar","startTime":962.682,"endTime":964.942,"body":"sales every single time."},{"speaker":"Brandee Gaar","startTime":965.059,"endTime":966.919,"body":"Head over to WeddingProCEO."},{"speaker":"Brandee Gaar","startTime":966.919,"endTime":969.859,"body":"com slash free training"},{"speaker":"Brandee Gaar","startTime":966.919,"endTime":969.859,"body":"and grab that training."},{"speaker":"Brandee Gaar","startTime":969.939,"endTime":972.889,"body":"Okay, let's head into point"},{"speaker":"Brandee Gaar","startTime":969.939,"endTime":972.889,"body":"number four, which is the top."},{"speaker":"Brandee Gaar","startTime":973.064,"endTime":975.524,"body":"Cultural wedding"},{"speaker":"Brandee Gaar","startTime":973.064,"endTime":975.524,"body":"influences of 2025."},{"speaker":"Brandee Gaar","startTime":975.604,"endTime":976.794,"body":"And you guys, this"},{"speaker":"Brandee Gaar","startTime":975.604,"endTime":976.794,"body":"one was funny."},{"speaker":"Brandee Gaar","startTime":976.854,"endTime":977.604,"body":"I'm not going to lie."},{"speaker":"Brandee Gaar","startTime":977.634,"endTime":980.267,"body":"Like this one was so"},{"speaker":"Brandee Gaar","startTime":977.634,"endTime":980.267,"body":"funny because  I was like,"},{"speaker":"Brandee Gaar","startTime":980.277,"endTime":984.957,"body":"okay, the top cultural"},{"speaker":"Brandee Gaar","startTime":980.277,"endTime":984.957,"body":"wedding influences of 2025."},{"speaker":"Brandee Gaar","startTime":985.307,"endTime":988.677,"body":"So this is the top"},{"speaker":"Brandee Gaar","startTime":985.307,"endTime":988.677,"body":"cultural trends Gen Zers"},{"speaker":"Brandee Gaar","startTime":988.707,"endTime":991.814,"body":"believe will influence and"},{"speaker":"Brandee Gaar","startTime":988.707,"endTime":991.814,"body":"shape weddings in 2025."},{"speaker":"Brandee Gaar","startTime":991.971,"endTime":992.931,"body":"These are hysterical."},{"speaker":"Brandee Gaar","startTime":992.961,"endTime":994.211,"body":"You guys have to"},{"speaker":"Brandee Gaar","startTime":992.961,"endTime":994.211,"body":"listen to these."},{"speaker":"Brandee Gaar","startTime":994.221,"endTime":994.501,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":994.501,"endTime":998.011,"body":"So the number one is old"},{"speaker":"Brandee Gaar","startTime":994.501,"endTime":998.011,"body":"money aesthetic, which I was"},{"speaker":"Brandee Gaar","startTime":998.011,"endTime":999.181,"body":"like, old money aesthetic."},{"speaker":"Brandee Gaar","startTime":999.221,"endTime":999.641,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":999.681,"endTime":1000.461,"body":"I mean, I kind of."},{"speaker":"Brandee Gaar","startTime":1000.686,"endTime":1003.906,"body":"Buy that right that just kind"},{"speaker":"Brandee Gaar","startTime":1000.686,"endTime":1003.906,"body":"of means like high end luxury"},{"speaker":"Brandee Gaar","startTime":1003.926,"endTime":1006.436,"body":"or like one of the other"},{"speaker":"Brandee Gaar","startTime":1003.926,"endTime":1006.436,"body":"ones that they put on here"},{"speaker":"Brandee Gaar","startTime":1006.446,"endTime":1008.126,"body":"Number five was quiet luxury."},{"speaker":"Brandee Gaar","startTime":1008.126,"endTime":1011.236,"body":"I've heard a lot of people"},{"speaker":"Brandee Gaar","startTime":1008.126,"endTime":1011.236,"body":"describe their wedding as quiet"},{"speaker":"Brandee Gaar","startTime":1011.236,"endTime":1014.139,"body":"luxury I actually describe my"},{"speaker":"Brandee Gaar","startTime":1011.236,"endTime":1014.139,"body":"house as quiet luxury  like"},{"speaker":"Brandee Gaar","startTime":1014.149,"endTime":1017.449,"body":"I want it to feel luxury But"},{"speaker":"Brandee Gaar","startTime":1014.149,"endTime":1017.449,"body":"I don't want it to be wow or"},{"speaker":"Brandee Gaar","startTime":1017.479,"endTime":1019.359,"body":"over the top or like sparkly."},{"speaker":"Brandee Gaar","startTime":1019.376,"endTime":1021.866,"body":"I want it to be like"},{"speaker":"Brandee Gaar","startTime":1019.376,"endTime":1021.866,"body":"comfortable, right?"},{"speaker":"Brandee Gaar","startTime":1022.086,"endTime":1025.616,"body":"So old money aesthetic, I think"},{"speaker":"Brandee Gaar","startTime":1022.086,"endTime":1025.616,"body":"It's similar to quiet luxury,"},{"speaker":"Brandee Gaar","startTime":1025.616,"endTime":1026.636,"body":"so we're going to go with that."},{"speaker":"Brandee Gaar","startTime":1026.862,"endTime":1028.062,"body":"a couple of the other"},{"speaker":"Brandee Gaar","startTime":1026.862,"endTime":1028.062,"body":"ones that they said"},{"speaker":"Brandee Gaar","startTime":1028.062,"endTime":1029.022,"body":"were celebrity weddings."},{"speaker":"Brandee Gaar","startTime":1029.022,"endTime":1030.632,"body":"I think that's always"},{"speaker":"Brandee Gaar","startTime":1029.022,"endTime":1030.632,"body":"the case, right?"},{"speaker":"Brandee Gaar","startTime":1030.642,"endTime":1033.0520000000001,"body":"Though I feel like most"},{"speaker":"Brandee Gaar","startTime":1030.642,"endTime":1033.0520000000001,"body":"celebrities are divorced"},{"speaker":"Brandee Gaar","startTime":1033.0520000000001,"endTime":1035.022,"body":"six months later, so I"},{"speaker":"Brandee Gaar","startTime":1033.0520000000001,"endTime":1035.022,"body":"don't know that I would"},{"speaker":"Brandee Gaar","startTime":1035.022,"endTime":1035.772,"body":"go by their wedding."},{"speaker":"Brandee Gaar","startTime":1035.882,"endTime":1037.382,"body":"okay, number three,"},{"speaker":"Brandee Gaar","startTime":1035.882,"endTime":1037.382,"body":"Taylor Swift."},{"speaker":"Brandee Gaar","startTime":1037.392,"endTime":1039.3220000000001,"body":"This one was kind of"},{"speaker":"Brandee Gaar","startTime":1037.392,"endTime":1039.3220000000001,"body":"funny, but I get it."},{"speaker":"Brandee Gaar","startTime":1039.8220000000001,"endTime":1041.362,"body":"Because she writes so"},{"speaker":"Brandee Gaar","startTime":1039.8220000000001,"endTime":1041.362,"body":"many love songs, but"},{"speaker":"Brandee Gaar","startTime":1041.362,"endTime":1042.612,"body":"most of them break up."},{"speaker":"Brandee Gaar","startTime":1042.632,"endTime":1046.062,"body":"So are we really like"},{"speaker":"Brandee Gaar","startTime":1042.632,"endTime":1046.062,"body":"planning our wedding aesthetic"},{"speaker":"Brandee Gaar","startTime":1046.062,"endTime":1047.0320000000002,"body":"around like Taylor Swift?"},{"speaker":"Brandee Gaar","startTime":1047.0520000000001,"endTime":1049.952,"body":"I'm not really sure, but I"},{"speaker":"Brandee Gaar","startTime":1047.0520000000001,"endTime":1049.952,"body":"do hear her songs being used"},{"speaker":"Brandee Gaar","startTime":1049.952,"endTime":1051.022,"body":"a lot in weddings, right?"},{"speaker":"Brandee Gaar","startTime":1051.022,"endTime":1052.392,"body":"I don't know about"},{"speaker":"Brandee Gaar","startTime":1051.022,"endTime":1052.392,"body":"friendship bracelets at"},{"speaker":"Brandee Gaar","startTime":1052.392,"endTime":1053.842,"body":"a wedding, but maybe."},{"speaker":"Brandee Gaar","startTime":1054.029,"endTime":1055.899,"body":"Number four was cottagecore."},{"speaker":"Brandee Gaar","startTime":1055.899,"endTime":1056.709,"body":"This one was so funny."},{"speaker":"Brandee Gaar","startTime":1056.719,"endTime":1057.509,"body":"Like I'm dying."},{"speaker":"Brandee Gaar","startTime":1057.519,"endTime":1059.542,"body":"Somebody that is going to"},{"speaker":"Brandee Gaar","startTime":1057.519,"endTime":1059.542,"body":"do a cottagecore wedding,"},{"speaker":"Brandee Gaar","startTime":1059.542,"endTime":1062.482,"body":"please tag me in it when"},{"speaker":"Brandee Gaar","startTime":1059.542,"endTime":1062.482,"body":"you post it, because I have"},{"speaker":"Brandee Gaar","startTime":1062.482,"endTime":1063.402,"body":"to see what this means."},{"speaker":"Brandee Gaar","startTime":1063.422,"endTime":1064.862,"body":"Like, I don't"},{"speaker":"Brandee Gaar","startTime":1063.422,"endTime":1064.862,"body":"understand cottagecore."},{"speaker":"Brandee Gaar","startTime":1064.862,"endTime":1065.042,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1065.042,"endTime":1066.882,"body":"Number five, we already"},{"speaker":"Brandee Gaar","startTime":1065.042,"endTime":1066.882,"body":"talked about was quiet luxury."},{"speaker":"Brandee Gaar","startTime":1066.882,"endTime":1068.8519999999999,"body":"Number six, demure and mindful."},{"speaker":"Brandee Gaar","startTime":1069.3020000000001,"endTime":1069.692,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1069.789,"endTime":1072.379,"body":"Demure was totally a"},{"speaker":"Brandee Gaar","startTime":1069.789,"endTime":1072.379,"body":"trend in 2024, right?"},{"speaker":"Brandee Gaar","startTime":1072.379,"endTime":1074.399,"body":"I don't know that it was"},{"speaker":"Brandee Gaar","startTime":1072.379,"endTime":1074.399,"body":"really for the right reasons,"},{"speaker":"Brandee Gaar","startTime":1074.399,"endTime":1076.1190000000001,"body":"but demure and mindful."},{"speaker":"Brandee Gaar","startTime":1076.1390000000001,"endTime":1077.1190000000001,"body":"I can see that."},{"speaker":"Brandee Gaar","startTime":1077.379,"endTime":1079.5990000000002,"body":"Um, number seven,"},{"speaker":"Brandee Gaar","startTime":1077.379,"endTime":1079.5990000000002,"body":"tic tac dances, like."},{"speaker":"Brandee Gaar","startTime":1080.779,"endTime":1083.6190000000001,"body":"TikTok dances are gonna"},{"speaker":"Brandee Gaar","startTime":1080.779,"endTime":1083.6190000000001,"body":"shape the wedding trends?"},{"speaker":"Brandee Gaar","startTime":1083.629,"endTime":1085.8890000000001,"body":"I don't, maybe, maybe they are."},{"speaker":"Brandee Gaar","startTime":1085.9189999999999,"endTime":1091.679,"body":"I think That's bizarre a little"},{"speaker":"Brandee Gaar","startTime":1085.9189999999999,"endTime":1091.679,"body":"bit, but I'm also not, I mean,"},{"speaker":"Brandee Gaar","startTime":1091.679,"endTime":1093.149,"body":"I'm not the marrying age, right?"},{"speaker":"Brandee Gaar","startTime":1093.159,"endTime":1095.7489999999998,"body":"So maybe, maybe TikTok"},{"speaker":"Brandee Gaar","startTime":1093.159,"endTime":1095.7489999999998,"body":"dances will shape it."},{"speaker":"Brandee Gaar","startTime":1095.839,"endTime":1099.7890000000002,"body":"I do see obviously like"},{"speaker":"Brandee Gaar","startTime":1095.839,"endTime":1099.7890000000002,"body":"bridesmaids doing like a TikTok"},{"speaker":"Brandee Gaar","startTime":1099.8290000000002,"endTime":1101.6689999999999,"body":"trend as like a surprise."},{"speaker":"Brandee Gaar","startTime":1101.699,"endTime":1103.9989999999998,"body":"Maybe, I don't know, but that"},{"speaker":"Brandee Gaar","startTime":1101.699,"endTime":1103.9989999999998,"body":"one's a little bit weird to me."},{"speaker":"Brandee Gaar","startTime":1104.062,"endTime":1105.712,"body":"Number eight is all"},{"speaker":"Brandee Gaar","startTime":1104.062,"endTime":1105.712,"body":"of these are weird."},{"speaker":"Brandee Gaar","startTime":1105.752,"endTime":1106.062,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1106.062,"endTime":1106.882,"body":"All of these are weird."},{"speaker":"Brandee Gaar","startTime":1106.9119999999998,"endTime":1108.6619999999998,"body":"I don't, there's only"},{"speaker":"Brandee Gaar","startTime":1106.9119999999998,"endTime":1108.6619999999998,"body":"two in here that I agree"},{"speaker":"Brandee Gaar","startTime":1108.6619999999998,"endTime":1110.812,"body":"with, which is old money,"},{"speaker":"Brandee Gaar","startTime":1108.6619999999998,"endTime":1110.812,"body":"aesthetic and quiet luxury."},{"speaker":"Brandee Gaar","startTime":1110.812,"endTime":1112.1819999999998,"body":"So you can see where"},{"speaker":"Brandee Gaar","startTime":1110.812,"endTime":1112.1819999999998,"body":"I stand on this."},{"speaker":"Brandee Gaar","startTime":1112.1819999999998,"endTime":1112.4319999999998,"body":"Right."},{"speaker":"Brandee Gaar","startTime":1112.4319999999998,"endTime":1114.2959999999998,"body":"But number eight is Western."},{"speaker":"Brandee Gaar","startTime":1115.136,"endTime":1115.826,"body":"I don't think I understand."},{"speaker":"Brandee Gaar","startTime":1116.241,"endTime":1117.141,"body":"Damn that at all."},{"speaker":"Brandee Gaar","startTime":1117.141,"endTime":1119.034,"body":"I don't even know where"},{"speaker":"Brandee Gaar","startTime":1117.141,"endTime":1119.034,"body":"that's coming from or who"},{"speaker":"Brandee Gaar","startTime":1119.034,"endTime":1121.944,"body":"was planning Western wedding."},{"speaker":"Brandee Gaar","startTime":1121.984,"endTime":1122.384,"body":"I don't know."},{"speaker":"Brandee Gaar","startTime":1122.424,"endTime":1124.6439999999998,"body":"Anyway, number nine,"},{"speaker":"Brandee Gaar","startTime":1122.424,"endTime":1124.6439999999998,"body":"Sabrina Carpenter."},{"speaker":"Brandee Gaar","startTime":1125.3960000000002,"endTime":1127.466,"body":"Anyway, and number"},{"speaker":"Brandee Gaar","startTime":1125.3960000000002,"endTime":1127.466,"body":"10, Chapel Run."},{"speaker":"Brandee Gaar","startTime":1127.9560000000001,"endTime":1130.716,"body":"Again, I think some of these"},{"speaker":"Brandee Gaar","startTime":1127.9560000000001,"endTime":1130.716,"body":"are just weird, but this is"},{"speaker":"Brandee Gaar","startTime":1130.726,"endTime":1132.286,"body":"The Knot's Trends Report."},{"speaker":"Brandee Gaar","startTime":1132.2959999999998,"endTime":1133.346,"body":"So I'm just going off of that."},{"speaker":"Brandee Gaar","startTime":1133.346,"endTime":1134.976,"body":"I'm just reporting to"},{"speaker":"Brandee Gaar","startTime":1133.346,"endTime":1134.976,"body":"you guys what it is."},{"speaker":"Brandee Gaar","startTime":1134.9859999999999,"endTime":1137.076,"body":"So what can you learn"},{"speaker":"Brandee Gaar","startTime":1134.9859999999999,"endTime":1137.076,"body":"from this slide?"},{"speaker":"Brandee Gaar","startTime":1137.0859999999998,"endTime":1139.246,"body":"Probably nothing, to be"},{"speaker":"Brandee Gaar","startTime":1137.0859999999998,"endTime":1139.246,"body":"honest, because this one is"},{"speaker":"Brandee Gaar","startTime":1139.246,"endTime":1141.2759999999998,"body":"just weird, but I thought"},{"speaker":"Brandee Gaar","startTime":1139.246,"endTime":1141.2759999999998,"body":"it was fun and it was funny."},{"speaker":"Brandee Gaar","startTime":1141.3690000000001,"endTime":1143.6689999999999,"body":"So here we are chatting"},{"speaker":"Brandee Gaar","startTime":1141.3690000000001,"endTime":1143.6689999999999,"body":"about it, but there's really"},{"speaker":"Brandee Gaar","startTime":1143.6689999999999,"endTime":1144.6889999999999,"body":"nothing to learn from this."},{"speaker":"Brandee Gaar","startTime":1144.6889999999999,"endTime":1147.859,"body":"Cause like, what would I tell"},{"speaker":"Brandee Gaar","startTime":1144.6889999999999,"endTime":1147.859,"body":"you to go make cottagecore"},{"speaker":"Brandee Gaar","startTime":1147.879,"endTime":1148.969,"body":"offering on your website?"},{"speaker":"Brandee Gaar","startTime":1149.049,"endTime":1149.699,"body":"I don't think so."},{"speaker":"Brandee Gaar","startTime":1149.7489999999998,"endTime":1151.0590000000002,"body":"So funny, right?"},{"speaker":"Brandee Gaar","startTime":1151.4989999999998,"endTime":1152.779,"body":"Let's pay attention"},{"speaker":"Brandee Gaar","startTime":1151.4989999999998,"endTime":1152.779,"body":"to these trends."},{"speaker":"Brandee Gaar","startTime":1152.8690000000001,"endTime":1155.969,"body":"Please, please tag me if you do"},{"speaker":"Brandee Gaar","startTime":1152.8690000000001,"endTime":1155.969,"body":"a cottagecore styled wedding."},{"speaker":"Brandee Gaar","startTime":1155.9989999999998,"endTime":1156.9989999999998,"body":"I have to see it."},{"speaker":"Brandee Gaar","startTime":1157.179,"endTime":1157.4789999999998,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1157.509,"endTime":1159.379,"body":"And then number five,"},{"speaker":"Brandee Gaar","startTime":1157.509,"endTime":1159.379,"body":"this one is actually"},{"speaker":"Brandee Gaar","startTime":1159.379,"endTime":1160.6889999999999,"body":"super, super interesting."},{"speaker":"Brandee Gaar","startTime":1160.989,"endTime":1162.7089999999998,"body":"This one is the hottest U."},{"speaker":"Brandee Gaar","startTime":1162.7089999999998,"endTime":1162.899,"body":"S."},{"speaker":"Brandee Gaar","startTime":1162.909,"endTime":1163.649,"body":"wedding markets."},{"speaker":"Brandee Gaar","startTime":1163.659,"endTime":1166.049,"body":"And this one is"},{"speaker":"Brandee Gaar","startTime":1163.659,"endTime":1166.049,"body":"so, so intriguing."},{"speaker":"Brandee Gaar","startTime":1166.049,"endTime":1167.7289999999998,"body":"So you guys want to"},{"speaker":"Brandee Gaar","startTime":1166.049,"endTime":1167.7289999999998,"body":"know what they are?"},{"speaker":"Brandee Gaar","startTime":1167.759,"endTime":1171.9140000000002,"body":"This is The top 15"},{"speaker":"Brandee Gaar","startTime":1167.759,"endTime":1171.9140000000002,"body":"wedding markets in the U."},{"speaker":"Brandee Gaar","startTime":1171.9140000000002,"endTime":1172.0839999999998,"body":"S."},{"speaker":"Brandee Gaar","startTime":1172.114,"endTime":1175.3539999999998,"body":"And actually, I found this one"},{"speaker":"Brandee Gaar","startTime":1172.114,"endTime":1175.3539999999998,"body":"to be really, really interesting"},{"speaker":"Brandee Gaar","startTime":1175.3539999999998,"endTime":1177.654,"body":"because Orlando's not on it."},{"speaker":"Brandee Gaar","startTime":1177.784,"endTime":1178.9940000000001,"body":"And that's okay."},{"speaker":"Brandee Gaar","startTime":1179.0839999999998,"endTime":1179.694,"body":"That's okay."},{"speaker":"Brandee Gaar","startTime":1179.7440000000001,"endTime":1180.464,"body":"I'll take it."},{"speaker":"Brandee Gaar","startTime":1180.5140000000001,"endTime":1182.4940000000001,"body":"I'll, I'm, I'm okay with that."},{"speaker":"Brandee Gaar","startTime":1182.8139999999999,"endTime":1188.364,"body":"But I mean, we do do the most"},{"speaker":"Brandee Gaar","startTime":1182.8139999999999,"endTime":1188.364,"body":"weddings next to Las Vegas."},{"speaker":"Brandee Gaar","startTime":1188.3739999999998,"endTime":1192.364,"body":"So, um, I'm thinking that"},{"speaker":"Brandee Gaar","startTime":1188.3739999999998,"endTime":1192.364,"body":"these are just the hottest"},{"speaker":"Brandee Gaar","startTime":1192.364,"endTime":1195.0639999999999,"body":"meaning they're growing"},{"speaker":"Brandee Gaar","startTime":1192.364,"endTime":1195.0639999999999,"body":"the most because actually"},{"speaker":"Brandee Gaar","startTime":1195.074,"endTime":1197.174,"body":"Vegas isn't on here either."},{"speaker":"Brandee Gaar","startTime":1197.444,"endTime":1201.5439999999999,"body":"So I'm going to take it as these"},{"speaker":"Brandee Gaar","startTime":1197.444,"endTime":1201.5439999999999,"body":"are the cities that are growing"},{"speaker":"Brandee Gaar","startTime":1201.5439999999999,"endTime":1204.674,"body":"the most, like have the most"},{"speaker":"Brandee Gaar","startTime":1201.5439999999999,"endTime":1204.674,"body":"potential to see a big boom,"},{"speaker":"Brandee Gaar","startTime":1205.1039999999998,"endTime":1206.6640000000002,"body":"um, in their wedding market."},{"speaker":"Brandee Gaar","startTime":1206.6640000000002,"endTime":1209.254,"body":"So if you're in this"},{"speaker":"Brandee Gaar","startTime":1206.6640000000002,"endTime":1209.254,"body":"market, pay attention."},{"speaker":"Brandee Gaar","startTime":1209.254,"endTime":1210.2640000000001,"body":"Here's the top 15."},{"speaker":"Brandee Gaar","startTime":1210.6039999999998,"endTime":1211.6239999999998,"body":"Santa Barbara."},{"speaker":"Brandee Gaar","startTime":1212.2689999999998,"endTime":1212.989,"body":"Definitely."},{"speaker":"Brandee Gaar","startTime":1213.3090000000002,"endTime":1214.2890000000002,"body":"And San Diego."},{"speaker":"Brandee Gaar","startTime":1214.3090000000002,"endTime":1216.739,"body":"So both of those, we"},{"speaker":"Brandee Gaar","startTime":1214.3090000000002,"endTime":1216.739,"body":"have so many students in"},{"speaker":"Brandee Gaar","startTime":1216.739,"endTime":1217.7089999999998,"body":"both of those markets."},{"speaker":"Brandee Gaar","startTime":1217.7289999999998,"endTime":1219.9920000000002,"body":"So  y'all listen, if you're"},{"speaker":"Brandee Gaar","startTime":1217.7289999999998,"endTime":1219.9920000000002,"body":"listening to this and you're"},{"speaker":"Brandee Gaar","startTime":1219.9920000000002,"endTime":1222.0120000000002,"body":"like, yes, I am ready for it."},{"speaker":"Brandee Gaar","startTime":1222.022,"endTime":1225.1019999999999,"body":"Like, let's talk, let's look at"},{"speaker":"Brandee Gaar","startTime":1222.022,"endTime":1225.1019999999999,"body":"how you're doing your marketing."},{"speaker":"Brandee Gaar","startTime":1225.3220000000001,"endTime":1226.862,"body":"Let's make sure that you're"},{"speaker":"Brandee Gaar","startTime":1225.3220000000001,"endTime":1226.862,"body":"in front of these couples"},{"speaker":"Brandee Gaar","startTime":1226.862,"endTime":1229.022,"body":"because these two markets"},{"speaker":"Brandee Gaar","startTime":1226.862,"endTime":1229.022,"body":"are massively booming."},{"speaker":"Brandee Gaar","startTime":1229.1260000000002,"endTime":1232.196,"body":"Number three, Chicago,"},{"speaker":"Brandee Gaar","startTime":1229.1260000000002,"endTime":1232.196,"body":"number four, New Orleans,"},{"speaker":"Brandee Gaar","startTime":1232.299,"endTime":1235.299,"body":"number five, Long Island,"},{"speaker":"Brandee Gaar","startTime":1232.299,"endTime":1235.299,"body":"number six, Cincinnati,"},{"speaker":"Brandee Gaar","startTime":1235.299,"endTime":1237.2890000000002,"body":"Ohio, seven, Cape Cod."},{"speaker":"Brandee Gaar","startTime":1237.3490000000002,"endTime":1239.699,"body":"I mean, Everyone, come"},{"speaker":"Brandee Gaar","startTime":1237.3490000000002,"endTime":1239.699,"body":"on, wants to get married"},{"speaker":"Brandee Gaar","startTime":1239.699,"endTime":1240.5590000000002,"body":"in Cape Cod, right?"},{"speaker":"Brandee Gaar","startTime":1240.6619999999998,"endTime":1242.252,"body":"Number eight, Los Angeles."},{"speaker":"Brandee Gaar","startTime":1242.542,"endTime":1244.752,"body":"Nine, Charlotte, North Carolina."},{"speaker":"Brandee Gaar","startTime":1244.8319999999999,"endTime":1246.1019999999999,"body":"Yeah, I'm here for that."},{"speaker":"Brandee Gaar","startTime":1246.1019999999999,"endTime":1248.2820000000002,"body":"Charlotte has like the"},{"speaker":"Brandee Gaar","startTime":1246.1019999999999,"endTime":1248.2820000000002,"body":"most beautiful weather."},{"speaker":"Brandee Gaar","startTime":1248.3919999999998,"endTime":1250.1219999999998,"body":"Number ten, Columbus, Ohio."},{"speaker":"Brandee Gaar","startTime":1250.842,"endTime":1253.042,"body":"I don't know you guys,"},{"speaker":"Brandee Gaar","startTime":1250.842,"endTime":1253.042,"body":"Cincinnati and Columbus, Ohio."},{"speaker":"Brandee Gaar","startTime":1253.042,"endTime":1254.8220000000001,"body":"Like maybe, I don't know."},{"speaker":"Brandee Gaar","startTime":1255.2420000000002,"endTime":1257.2820000000002,"body":"Um, number eleven, Nashville."},{"speaker":"Brandee Gaar","startTime":1257.3519999999999,"endTime":1259.6019999999999,"body":"I find this one intriguing"},{"speaker":"Brandee Gaar","startTime":1257.3519999999999,"endTime":1259.6019999999999,"body":"because Nashville is such"},{"speaker":"Brandee Gaar","startTime":1259.6019999999999,"endTime":1260.9720000000002,"body":"a booming market anyway."},{"speaker":"Brandee Gaar","startTime":1261.056,"endTime":1262.8359999999998,"body":"But mostly for like"},{"speaker":"Brandee Gaar","startTime":1261.056,"endTime":1262.8359999999998,"body":"the bachelorette and"},{"speaker":"Brandee Gaar","startTime":1262.846,"endTime":1263.966,"body":"bachelor parties, right?"},{"speaker":"Brandee Gaar","startTime":1263.976,"endTime":1265.2359999999999,"body":"So I find this one intriguing."},{"speaker":"Brandee Gaar","startTime":1265.3519999999999,"endTime":1266.8719999999998,"body":"Number twelve, Napa."},{"speaker":"Brandee Gaar","startTime":1267.2869999999998,"endTime":1267.9070000000002,"body":"For sure."},{"speaker":"Brandee Gaar","startTime":1267.967,"endTime":1268.647,"body":"Love Napa."},{"speaker":"Brandee Gaar","startTime":1268.8870000000002,"endTime":1270.587,"body":"Number 13, Kansas City."},{"speaker":"Brandee Gaar","startTime":1271.022,"endTime":1273.9520000000002,"body":"Do we think that Kansas"},{"speaker":"Brandee Gaar","startTime":1271.022,"endTime":1273.9520000000002,"body":"City made this list because"},{"speaker":"Brandee Gaar","startTime":1273.9720000000002,"endTime":1276.382,"body":"Taylor Swift lives there"},{"speaker":"Brandee Gaar","startTime":1273.9720000000002,"endTime":1276.382,"body":"now like with Travis Kelsey?"},{"speaker":"Brandee Gaar","startTime":1276.422,"endTime":1279.056,"body":"I don't know you guys tell"},{"speaker":"Brandee Gaar","startTime":1276.422,"endTime":1279.056,"body":"me but I think  Maybe maybe"},{"speaker":"Brandee Gaar","startTime":1279.116,"endTime":1280.746,"body":"people more people are getting"},{"speaker":"Brandee Gaar","startTime":1279.116,"endTime":1280.746,"body":"married there so they can be"},{"speaker":"Brandee Gaar","startTime":1280.746,"endTime":1283.866,"body":"like maybe Taylor will come to"},{"speaker":"Brandee Gaar","startTime":1280.746,"endTime":1283.866,"body":"my wedding That's what I think."},{"speaker":"Brandee Gaar","startTime":1283.8760000000002,"endTime":1284.5859999999998,"body":"That's just my opinion."},{"speaker":"Brandee Gaar","startTime":1284.719,"endTime":1287.949,"body":"Number 14, Boston and number"},{"speaker":"Brandee Gaar","startTime":1284.719,"endTime":1287.949,"body":"15, New England So lots of"},{"speaker":"Brandee Gaar","startTime":1288.0189999999998,"endTime":1291.5189999999998,"body":"Massachusetts on this list three"},{"speaker":"Brandee Gaar","startTime":1288.0189999999998,"endTime":1291.5189999999998,"body":"cities in Massachusetts made"},{"speaker":"Brandee Gaar","startTime":1291.5189999999998,"endTime":1295.5189999999998,"body":"the list three from California"},{"speaker":"Brandee Gaar","startTime":1291.5189999999998,"endTime":1295.5189999999998,"body":"as well two from Ohio, but"},{"speaker":"Brandee Gaar","startTime":1295.529,"endTime":1299.649,"body":"none in Florida  only one in"},{"speaker":"Brandee Gaar","startTime":1295.529,"endTime":1299.649,"body":"New York, so Yeah, anyway, if"},{"speaker":"Brandee Gaar","startTime":1299.659,"endTime":1302.339,"body":"you're in one of those markets,"},{"speaker":"Brandee Gaar","startTime":1299.659,"endTime":1302.339,"body":"I want you to really be focused"},{"speaker":"Brandee Gaar","startTime":1302.3490000000002,"endTime":1305.399,"body":"on how you can take advantage"},{"speaker":"Brandee Gaar","startTime":1302.3490000000002,"endTime":1305.399,"body":"of the boom that's coming to"},{"speaker":"Brandee Gaar","startTime":1305.399,"endTime":1307.7089999999998,"body":"your market that The Knot is"},{"speaker":"Brandee Gaar","startTime":1305.399,"endTime":1307.7089999999998,"body":"predicting in your market."},{"speaker":"Brandee Gaar","startTime":1307.8400000000001,"endTime":1308.46,"body":"Okay, CEO."},{"speaker":"Brandee Gaar","startTime":1308.46,"endTime":1309.29,"body":"So there you have it."},{"speaker":"Brandee Gaar","startTime":1309.3000000000002,"endTime":1311.19,"body":"Those are the top five"},{"speaker":"Brandee Gaar","startTime":1309.3000000000002,"endTime":1311.19,"body":"statistics that I pulled"},{"speaker":"Brandee Gaar","startTime":1311.19,"endTime":1315.4299999999998,"body":"from the 2025 Trends to Watch"},{"speaker":"Brandee Gaar","startTime":1311.19,"endTime":1315.4299999999998,"body":"report from The Knot Worldwide."},{"speaker":"Brandee Gaar","startTime":1315.6239999999998,"endTime":1318.3739999999998,"body":"And what can we gather from"},{"speaker":"Brandee Gaar","startTime":1315.6239999999998,"endTime":1318.3739999999998,"body":"really all of this information?"},{"speaker":"Brandee Gaar","startTime":1318.384,"endTime":1320.554,"body":"Some of it was just a lot"},{"speaker":"Brandee Gaar","startTime":1318.384,"endTime":1320.554,"body":"of fun to hear and some of"},{"speaker":"Brandee Gaar","startTime":1320.554,"endTime":1323.364,"body":"it we actually are going to"},{"speaker":"Brandee Gaar","startTime":1320.554,"endTime":1323.364,"body":"use for strategy next year."},{"speaker":"Brandee Gaar","startTime":1323.504,"endTime":1326.4940000000001,"body":"The thing that I want you to"},{"speaker":"Brandee Gaar","startTime":1323.504,"endTime":1326.4940000000001,"body":"hear is that we are dealing"},{"speaker":"Brandee Gaar","startTime":1326.4940000000001,"endTime":1327.6039999999998,"body":"with a new generation."},{"speaker":"Brandee Gaar","startTime":1327.7240000000002,"endTime":1331.4940000000001,"body":"Yes, millennials are still in"},{"speaker":"Brandee Gaar","startTime":1327.7240000000002,"endTime":1331.4940000000001,"body":"the marketplace, but guess what?"},{"speaker":"Brandee Gaar","startTime":1331.754,"endTime":1333.364,"body":"Gen Z is here."},{"speaker":"Brandee Gaar","startTime":1333.4340000000002,"endTime":1334.379,"body":"Gen Z is here."},{"speaker":"Brandee Gaar","startTime":1334.8090000000002,"endTime":1335.2089999999998,"body":"30."},{"speaker":"Brandee Gaar","startTime":1335.2489999999998,"endTime":1338.029,"body":"Well, they're 27, 28, right?"},{"speaker":"Brandee Gaar","startTime":1338.0390000000002,"endTime":1340.549,"body":"They're about 27, 28, all"},{"speaker":"Brandee Gaar","startTime":1338.0390000000002,"endTime":1340.549,"body":"the way down to 12 years old."},{"speaker":"Brandee Gaar","startTime":1340.549,"endTime":1344.509,"body":"So if your couple, if your"},{"speaker":"Brandee Gaar","startTime":1340.549,"endTime":1344.509,"body":"ideal couple falls in that"},{"speaker":"Brandee Gaar","startTime":1345.109,"endTime":1349.0790000000002,"body":"early 20s to late 20s range,"},{"speaker":"Brandee Gaar","startTime":1345.109,"endTime":1349.0790000000002,"body":"these are your people."},{"speaker":"Brandee Gaar","startTime":1349.1190000000001,"endTime":1351.9789999999998,"body":"Now, if you are still dealing"},{"speaker":"Brandee Gaar","startTime":1349.1190000000001,"endTime":1351.9789999999998,"body":"with more mature couples, if"},{"speaker":"Brandee Gaar","startTime":1351.989,"endTime":1355.379,"body":"you're like most of my couples"},{"speaker":"Brandee Gaar","startTime":1351.989,"endTime":1355.379,"body":"are in their early 30s, you're"},{"speaker":"Brandee Gaar","startTime":1355.379,"endTime":1358.2559999999999,"body":"still dealing with the end of"},{"speaker":"Brandee Gaar","startTime":1355.379,"endTime":1358.2559999999999,"body":"the millennial generation, But"},{"speaker":"Brandee Gaar","startTime":1358.2559999999999,"endTime":1361.076,"body":"you need to be making sure that"},{"speaker":"Brandee Gaar","startTime":1358.2559999999999,"endTime":1361.076,"body":"you're straddling both of these"},{"speaker":"Brandee Gaar","startTime":1361.076,"endTime":1363.1060000000002,"body":"generations and understanding"},{"speaker":"Brandee Gaar","startTime":1361.076,"endTime":1363.1060000000002,"body":"how to sell to them."},{"speaker":"Brandee Gaar","startTime":1363.116,"endTime":1365.8159999999998,"body":"And really the biggest thing"},{"speaker":"Brandee Gaar","startTime":1363.116,"endTime":1365.8159999999998,"body":"to do when you're selling"},{"speaker":"Brandee Gaar","startTime":1365.8159999999998,"endTime":1369.9560000000001,"body":"to anyone is to understand"},{"speaker":"Brandee Gaar","startTime":1365.8159999999998,"endTime":1369.9560000000001,"body":"what is it that they value?"},{"speaker":"Brandee Gaar","startTime":1370.1260000000002,"endTime":1373.196,"body":"What is it that they are"},{"speaker":"Brandee Gaar","startTime":1370.1260000000002,"endTime":1373.196,"body":"looking for in their wedding?"},{"speaker":"Brandee Gaar","startTime":1373.226,"endTime":1375.4859999999999,"body":"And then sell to that."},{"speaker":"Brandee Gaar","startTime":1375.766,"endTime":1378.2359999999999,"body":"Make sure that you understand"},{"speaker":"Brandee Gaar","startTime":1375.766,"endTime":1378.2359999999999,"body":"their pain points, that"},{"speaker":"Brandee Gaar","startTime":1378.2359999999999,"endTime":1380.8939999999998,"body":"you sell directly to"},{"speaker":"Brandee Gaar","startTime":1378.2359999999999,"endTime":1380.8939999999998,"body":"that,  and you will win."},{"speaker":"Brandee Gaar","startTime":1381.109,"endTime":1383.049,"body":"Every single time"},{"speaker":"Brandee Gaar","startTime":1381.109,"endTime":1383.049,"body":"in this marketplace."},{"speaker":"Brandee Gaar","startTime":1383.049,"endTime":1385.8290000000002,"body":"You guys, I am so excited"},{"speaker":"Brandee Gaar","startTime":1383.049,"endTime":1385.8290000000002,"body":"about everything that"},{"speaker":"Brandee Gaar","startTime":1385.8290000000002,"endTime":1387.299,"body":"2025 has to bring."},{"speaker":"Brandee Gaar","startTime":1387.5590000000002,"endTime":1389.259,"body":"We are finally past"},{"speaker":"Brandee Gaar","startTime":1387.5590000000002,"endTime":1389.259,"body":"the election year."},{"speaker":"Brandee Gaar","startTime":1389.259,"endTime":1392.929,"body":"I think we have finally, finally"},{"speaker":"Brandee Gaar","startTime":1389.259,"endTime":1392.929,"body":"gotten past all of the pandemic"},{"speaker":"Brandee Gaar","startTime":1392.929,"endTime":1396.3490000000002,"body":"related closures and wedding gap"},{"speaker":"Brandee Gaar","startTime":1392.929,"endTime":1396.3490000000002,"body":"and all of that kind of stuff."},{"speaker":"Brandee Gaar","startTime":1396.3490000000002,"endTime":1398.6889999999999,"body":"So I think 2025 is"},{"speaker":"Brandee Gaar","startTime":1396.3490000000002,"endTime":1398.6889999999999,"body":"going to be our first"},{"speaker":"Brandee Gaar","startTime":1399.009,"endTime":1400.569,"body":"normal year since 2019."},{"speaker":"Brandee Gaar","startTime":1401.339,"endTime":1403.3290000000002,"body":"And I am here for it."},{"speaker":"Brandee Gaar","startTime":1403.359,"endTime":1405.0590000000002,"body":"If you are listening to this"},{"speaker":"Brandee Gaar","startTime":1403.359,"endTime":1405.0590000000002,"body":"and you're like, Brandee,"},{"speaker":"Brandee Gaar","startTime":1405.1390000000001,"endTime":1406.1689999999999,"body":"I am here for it too."},{"speaker":"Brandee Gaar","startTime":1406.1689999999999,"endTime":1409.179,"body":"Like I want to know more about"},{"speaker":"Brandee Gaar","startTime":1406.1689999999999,"endTime":1409.179,"body":"how to work with your team"},{"speaker":"Brandee Gaar","startTime":1409.179,"endTime":1412.719,"body":"and how to scale my business"},{"speaker":"Brandee Gaar","startTime":1409.179,"endTime":1412.719,"body":"and how to make 2025 my year."},{"speaker":"Brandee Gaar","startTime":1412.9789999999998,"endTime":1414.969,"body":"I want you to head"},{"speaker":"Brandee Gaar","startTime":1412.9789999999998,"endTime":1414.969,"body":"over to brandegaar."},{"speaker":"Brandee Gaar","startTime":1414.969,"endTime":1418.3090000000002,"body":"com slash apply, fill out"},{"speaker":"Brandee Gaar","startTime":1414.969,"endTime":1418.3090000000002,"body":"a few questions for us and"},{"speaker":"Brandee Gaar","startTime":1418.3090000000002,"endTime":1420.989,"body":"let us do a gap assessment"},{"speaker":"Brandee Gaar","startTime":1418.3090000000002,"endTime":1420.989,"body":"with your business."},{"speaker":"Brandee Gaar","startTime":1420.9989999999998,"endTime":1423.279,"body":"Once you fill out that"},{"speaker":"Brandee Gaar","startTime":1420.9989999999998,"endTime":1423.279,"body":"application, you're going to"},{"speaker":"Brandee Gaar","startTime":1423.2890000000002,"endTime":1426.234,"body":"get an opportunity to book a"},{"speaker":"Brandee Gaar","startTime":1423.2890000000002,"endTime":1426.234,"body":"call with our team where we're"},{"speaker":"Brandee Gaar","startTime":1426.234,"endTime":1427.839,"body":"going to do a gap assessment."},{"speaker":"Brandee Gaar","startTime":1427.8890000000001,"endTime":1430.469,"body":"In your business, we're going"},{"speaker":"Brandee Gaar","startTime":1427.8890000000001,"endTime":1430.469,"body":"to look at what's working,"},{"speaker":"Brandee Gaar","startTime":1430.4789999999998,"endTime":1433.6689999999999,"body":"what's not working, and we're"},{"speaker":"Brandee Gaar","startTime":1430.4789999999998,"endTime":1433.6689999999999,"body":"going to help you to see where"},{"speaker":"Brandee Gaar","startTime":1433.679,"endTime":1436.8890000000001,"body":"you can really strategize for"},{"speaker":"Brandee Gaar","startTime":1433.679,"endTime":1436.8890000000001,"body":"scaling your business this year."},{"speaker":"Brandee Gaar","startTime":1436.899,"endTime":1440.089,"body":"And Hey, if you were the"},{"speaker":"Brandee Gaar","startTime":1436.899,"endTime":1440.089,"body":"right fit, we'll suggest next"},{"speaker":"Brandee Gaar","startTime":1440.089,"endTime":1442.799,"body":"steps to join Wedding Pro"},{"speaker":"Brandee Gaar","startTime":1440.089,"endTime":1442.799,"body":"CEO in the right program."},{"speaker":"Brandee Gaar","startTime":1442.799,"endTime":1443.8890000000001,"body":"That's going to be"},{"speaker":"Brandee Gaar","startTime":1442.799,"endTime":1443.8890000000001,"body":"perfect for you."},{"speaker":"Brandee Gaar","startTime":1444.092,"endTime":1446.4119999999998,"body":"thank you so much for being"},{"speaker":"Brandee Gaar","startTime":1444.092,"endTime":1446.4119999999998,"body":"here every single week."},{"speaker":"Brandee Gaar","startTime":1446.4520000000002,"endTime":1449.8319999999999,"body":"I am thrilled to be going into"},{"speaker":"Brandee Gaar","startTime":1446.4520000000002,"endTime":1449.8319999999999,"body":"our fourth year in the Wedding"},{"speaker":"Brandee Gaar","startTime":1449.8319999999999,"endTime":1451.3020000000001,"body":"Pro CEO podcast with you."},{"speaker":"Brandee Gaar","startTime":1451.4140000000002,"endTime":1453.3139999999999,"body":"And I will see you next time."}]}