{"version":"1.0.0","segments":[{"speaker":"Brandee Gaar (2)","startTime":66.235,"endTime":68.25500000000001,"body":"If you're"},{"speaker":"Brandee Gaar (2)","startTime":66.235,"endTime":68.25500000000001,"body":"already making 100, 000 in your"},{"speaker":"Brandee Gaar (2)","startTime":68.25500000000001,"endTime":70.375,"body":"wedding business, but you're"},{"speaker":"Brandee Gaar (2)","startTime":68.25500000000001,"endTime":70.375,"body":"struggling to figure out how"},{"speaker":"Brandee Gaar (2)","startTime":70.375,"endTime":73.985,"body":"you could possibly get to 500,"},{"speaker":"Brandee Gaar (2)","startTime":70.375,"endTime":73.985,"body":"The gap isn't what you think."},{"speaker":"Brandee Gaar (2)","startTime":73.985,"endTime":76.715,"body":"It's not about working more"},{"speaker":"Brandee Gaar (2)","startTime":73.985,"endTime":76.715,"body":"hours or finding more clients."},{"speaker":"Brandee Gaar (2)","startTime":76.715,"endTime":78.58500000000001,"body":"It's about making"},{"speaker":"Brandee Gaar (2)","startTime":76.715,"endTime":78.58500000000001,"body":"smarter decisions."},{"speaker":"Brandee Gaar (2)","startTime":80.655,"endTime":82.685,"body":"I've been in the wedding"},{"speaker":"Brandee Gaar (2)","startTime":80.655,"endTime":82.685,"body":"industry for over 17"},{"speaker":"Brandee Gaar (2)","startTime":82.69500000000001,"endTime":85.58500000000001,"body":"years and grossed over"},{"speaker":"Brandee Gaar (2)","startTime":82.69500000000001,"endTime":85.58500000000001,"body":"6 million in revenue."},{"speaker":"Brandee Gaar (2)","startTime":85.58500000000001,"endTime":87.555,"body":"And one of the hardest"},{"speaker":"Brandee Gaar (2)","startTime":85.58500000000001,"endTime":87.555,"body":"things I had to learn in"},{"speaker":"Brandee Gaar (2)","startTime":87.555,"endTime":90.95500000000001,"body":"my business was how to stop"},{"speaker":"Brandee Gaar (2)","startTime":87.555,"endTime":90.95500000000001,"body":"grinding, stop hustling."},{"speaker":"Brandee Gaar (2)","startTime":90.95500000000001,"endTime":93.635,"body":"Once I got past that first"},{"speaker":"Brandee Gaar (2)","startTime":90.95500000000001,"endTime":93.635,"body":"six figures, because that"},{"speaker":"Brandee Gaar (2)","startTime":93.635,"endTime":96.515,"body":"hustle won't  take you to that"},{"speaker":"Brandee Gaar (2)","startTime":93.635,"endTime":96.515,"body":"half a million dollar mark."},{"speaker":"Brandee Gaar (2)","startTime":96.625,"endTime":98.875,"body":"It'll lead you straight"},{"speaker":"Brandee Gaar (2)","startTime":96.625,"endTime":98.875,"body":"to a road of burnout."},{"speaker":"Brandee Gaar (2)","startTime":98.92500000000001,"endTime":101.42500000000001,"body":"Most wedding pros plateau"},{"speaker":"Brandee Gaar (2)","startTime":98.92500000000001,"endTime":101.42500000000001,"body":"around that first six"},{"speaker":"Brandee Gaar (2)","startTime":101.42500000000001,"endTime":103.94500000000001,"body":"figures because they focus"},{"speaker":"Brandee Gaar (2)","startTime":101.42500000000001,"endTime":103.94500000000001,"body":"on the wrong strategies."},{"speaker":"Brandee Gaar (2)","startTime":103.94500000000001,"endTime":107.065,"body":"Scaling to half a million"},{"speaker":"Brandee Gaar (2)","startTime":103.94500000000001,"endTime":107.065,"body":"requires a shift   in mindset,"},{"speaker":"Brandee Gaar (2)","startTime":107.17500000000001,"endTime":108.70500000000001,"body":"marketing and strategies."},{"speaker":"Brandee Gaar (2)","startTime":110.7,"endTime":113.14000000000001,"body":"going to show you the exact"},{"speaker":"Brandee Gaar (2)","startTime":110.7,"endTime":113.14000000000001,"body":"steps you need to take"},{"speaker":"Brandee Gaar (2)","startTime":113.14000000000001,"endTime":115.41,"body":"to bridge that gap from"},{"speaker":"Brandee Gaar (2)","startTime":113.14000000000001,"endTime":115.41,"body":"your first six figures to"},{"speaker":"Brandee Gaar 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(2)","startTime":128.674,"endTime":131.49099999999999,"body":"before you hit that first six"},{"speaker":"Brandee Gaar (2)","startTime":128.674,"endTime":131.49099999999999,"body":"figures, your lead flow is"},{"speaker":"Brandee Gaar (2)","startTime":131.49099999999999,"endTime":135.26100000000002,"body":"either inconsistent or it's all"},{"speaker":"Brandee Gaar (2)","startTime":131.49099999999999,"endTime":135.26100000000002,"body":"coming from one lead source,"},{"speaker":"Brandee Gaar (2)","startTime":135.481,"endTime":138.77100000000002,"body":"typically a venue or another"},{"speaker":"Brandee Gaar (2)","startTime":135.481,"endTime":138.77100000000002,"body":"partner that refers you."},{"speaker":"Brandee Gaar (2)","startTime":138.934,"endTime":142.704,"body":"And while this is amazing to"},{"speaker":"Brandee Gaar (2)","startTime":138.934,"endTime":142.704,"body":"scale up to those multiple six"},{"speaker":"Brandee Gaar (2)","startTime":142.704,"endTime":145.774,"body":"figures, you're going to need"},{"speaker":"Brandee Gaar (2)","startTime":142.704,"endTime":145.774,"body":"to diversify that lead flow."},{"speaker":"Brandee Gaar (2)","startTime":145.803,"endTime":146.863,"body":"So what does that look like?"},{"speaker":"Brandee Gaar (2)","startTime":147.053,"endTime":150.293,"body":"We want to continue to get"},{"speaker":"Brandee Gaar (2)","startTime":147.053,"endTime":150.293,"body":"those referrals and possibly"},{"speaker":"Brandee Gaar (2)","startTime":150.293,"endTime":154.543,"body":"even expand into multiple"},{"speaker":"Brandee Gaar (2)","startTime":150.293,"endTime":154.543,"body":"referral sources from vendors"},{"speaker":"Brandee Gaar (2)","startTime":154.563,"endTime":156.123,"body":"and venues in your market."},{"speaker":"Brandee Gaar (2)","startTime":156.363,"endTime":159.433,"body":"But we also want to look"},{"speaker":"Brandee Gaar (2)","startTime":156.363,"endTime":159.433,"body":"at having lead flow from"},{"speaker":"Brandee Gaar (2)","startTime":159.46300000000002,"endTime":161.52300000000002,"body":"social media and from SEO."},{"speaker":"Brandee Gaar (2)","startTime":161.803,"endTime":165.163,"body":"So to hit that half a million"},{"speaker":"Brandee Gaar (2)","startTime":161.803,"endTime":165.163,"body":"dollar mark, to start seeing"},{"speaker":"Brandee Gaar (2)","startTime":165.163,"endTime":167.913,"body":"those multiple six figures,"},{"speaker":"Brandee Gaar (2)","startTime":165.163,"endTime":167.913,"body":"you're really going to want"},{"speaker":"Brandee Gaar (2)","startTime":167.913,"endTime":171.64800000000002,"body":"to lean into understanding how"},{"speaker":"Brandee Gaar (2)","startTime":167.913,"endTime":171.64800000000002,"body":"to grow your traffic to your"},{"speaker":"Brandee Gaar (2)","startTime":171.64800000000002,"endTime":175.298,"body":"website from SEO marketing and"},{"speaker":"Brandee Gaar (2)","startTime":171.64800000000002,"endTime":175.298,"body":"keyword research, and you're"},{"speaker":"Brandee Gaar (2)","startTime":175.308,"endTime":178.298,"body":"going to need to understand"},{"speaker":"Brandee Gaar (2)","startTime":175.308,"endTime":178.298,"body":"how to use social media as a"},{"speaker":"Brandee Gaar (2)","startTime":178.298,"endTime":181.984,"body":"sales funnel instead of just a"},{"speaker":"Brandee Gaar (2)","startTime":178.298,"endTime":181.984,"body":"place to post pretty pictures."},{"speaker":"Brandee Gaar (2)","startTime":181.984,"endTime":184.914,"body":"This also looks like creating"},{"speaker":"Brandee Gaar (2)","startTime":181.984,"endTime":184.914,"body":"relationship marketing, both"},{"speaker":"Brandee Gaar (2)","startTime":184.994,"endTime":188.75400000000002,"body":"in your network, going to"},{"speaker":"Brandee Gaar (2)","startTime":184.994,"endTime":188.75400000000002,"body":"networking events, having coffee"},{"speaker":"Brandee Gaar (2)","startTime":188.75400000000002,"endTime":192.214,"body":"with local vendors, but also"},{"speaker":"Brandee Gaar (2)","startTime":188.75400000000002,"endTime":192.214,"body":"online on Tik TOK, on Instagram"},{"speaker":"Brandee Gaar (2)","startTime":192.214,"endTime":193.574,"body":"stories through your feed"},{"speaker":"Brandee Gaar (2)","startTime":193.574,"endTime":194.564,"body":"and on threads."},{"speaker":"Brandee Gaar (2)","startTime":194.744,"endTime":196.024,"body":"Don't sleep on threads."},{"speaker":"Brandee Gaar (2)","startTime":196.104,"endTime":198.074,"body":"I promise you, this"},{"speaker":"Brandee Gaar (2)","startTime":196.104,"endTime":198.074,"body":"is where a lot of the"},{"speaker":"Brandee Gaar (2)","startTime":198.074,"endTime":199.174,"body":"engagement is happening."},{"speaker":"Brandee Gaar (2)","startTime":199.254,"endTime":201.22400000000002,"body":"You also want to make"},{"speaker":"Brandee Gaar (2)","startTime":199.254,"endTime":201.22400000000002,"body":"sure that all of your"},{"speaker":"Brandee Gaar (2)","startTime":201.22400000000002,"endTime":202.864,"body":"marketing has a strategy."},{"speaker":"Brandee Gaar (2)","startTime":202.864,"endTime":204.684,"body":"When you go to a"},{"speaker":"Brandee Gaar (2)","startTime":202.864,"endTime":204.684,"body":"networking event, who"},{"speaker":"Brandee Gaar (2)","startTime":204.684,"endTime":205.484,"body":"are you there to meet?"},{"speaker":"Brandee Gaar (2)","startTime":205.524,"endTime":206.88400000000001,"body":"What's the ROI from it?"},{"speaker":"Brandee Gaar (2)","startTime":206.934,"endTime":210.22400000000002,"body":"Why exactly are you going and"},{"speaker":"Brandee Gaar (2)","startTime":206.934,"endTime":210.22400000000002,"body":"spending those three hours"},{"speaker":"Brandee Gaar (2)","startTime":210.284,"endTime":212.594,"body":"out of your office, away from"},{"speaker":"Brandee Gaar (2)","startTime":210.284,"endTime":212.594,"body":"your business and your family."},{"speaker":"Brandee Gaar (2)","startTime":212.594,"endTime":214.894,"body":"Make sure that you understand"},{"speaker":"Brandee Gaar (2)","startTime":212.594,"endTime":214.894,"body":"you go in with a strategy."},{"speaker":"Brandee Gaar (2)","startTime":214.894,"endTime":215.934,"body":"You go in with a plan."},{"speaker":"Brandee Gaar (2)","startTime":216.214,"endTime":217.934,"body":"The same can be said"},{"speaker":"Brandee Gaar (2)","startTime":216.214,"endTime":217.934,"body":"with your social media."},{"speaker":"Brandee Gaar (2)","startTime":217.97400000000002,"endTime":220.69400000000002,"body":"Make sure that you're not"},{"speaker":"Brandee Gaar (2)","startTime":217.97400000000002,"endTime":220.69400000000002,"body":"just going there to post"},{"speaker":"Brandee Gaar (2)","startTime":220.704,"endTime":222.19400000000002,"body":"because someone told you to."},{"speaker":"Brandee Gaar (2)","startTime":222.44400000000002,"endTime":224.854,"body":"You want to go and post"},{"speaker":"Brandee Gaar (2)","startTime":222.44400000000002,"endTime":224.854,"body":"with a strategy, the"},{"speaker":"Brandee Gaar (2)","startTime":224.854,"endTime":226.584,"body":"intent to get followers."},{"speaker":"Brandee Gaar (2)","startTime":226.604,"endTime":230.014,"body":"To know, like, and trust you"},{"speaker":"Brandee Gaar (2)","startTime":226.604,"endTime":230.014,"body":"and to become paying clients."},{"speaker":"Brandee Gaar (2)","startTime":230.014,"endTime":232.834,"body":"I want you to think about right"},{"speaker":"Brandee Gaar (2)","startTime":230.014,"endTime":232.834,"body":"now, how many different places"},{"speaker":"Brandee Gaar (2)","startTime":232.924,"endTime":234.44400000000002,"body":"are your leads coming from?"},{"speaker":"Brandee Gaar (2)","startTime":234.844,"endTime":236.824,"body":"If they're only coming"},{"speaker":"Brandee Gaar (2)","startTime":234.844,"endTime":236.824,"body":"from one or two sources,"},{"speaker":"Brandee Gaar (2)","startTime":236.854,"endTime":239.69400000000002,"body":"what happens when one"},{"speaker":"Brandee Gaar (2)","startTime":236.854,"endTime":239.69400000000002,"body":"of those sources dry up?"},{"speaker":"Brandee Gaar (2)","startTime":239.72400000000002,"endTime":242.69400000000002,"body":"Because we all know that it's"},{"speaker":"Brandee Gaar (2)","startTime":239.72400000000002,"endTime":242.69400000000002,"body":"like a game of musical chairs"},{"speaker":"Brandee Gaar (2)","startTime":242.69400000000002,"endTime":243.494,"body":"in the wedding industry."},{"speaker":"Brandee Gaar (2)","startTime":243.504,"endTime":246.324,"body":"All you need is one person to"},{"speaker":"Brandee Gaar (2)","startTime":243.504,"endTime":246.324,"body":"stop being in business or to"},{"speaker":"Brandee Gaar (2)","startTime":246.324,"endTime":249.564,"body":"move venues and that lead source"},{"speaker":"Brandee Gaar (2)","startTime":246.324,"endTime":249.564,"body":"could be all gone for you."},{"speaker":"Brandee Gaar (2)","startTime":249.668,"endTime":252.12800000000001,"body":"Key difference number"},{"speaker":"Brandee Gaar (2)","startTime":249.668,"endTime":252.12800000000001,"body":"two between a six figure"},{"speaker":"Brandee Gaar (2)","startTime":252.12800000000001,"endTime":254.501,"body":"business and a multiple"},{"speaker":"Brandee Gaar (2)","startTime":252.12800000000001,"endTime":254.501,"body":"six figure business Is"},{"speaker":"Brandee Gaar (2)","startTime":254.501,"endTime":255.841,"body":"there marketing effort?"},{"speaker":"Brandee Gaar (2)","startTime":255.841,"endTime":258.541,"body":"And when I say that, what"},{"speaker":"Brandee Gaar (2)","startTime":255.841,"endTime":258.541,"body":"I mean  is that often when"},{"speaker":"Brandee Gaar (2)","startTime":258.541,"endTime":261.491,"body":"you're in that first six"},{"speaker":"Brandee Gaar (2)","startTime":258.541,"endTime":261.491,"body":"figures, your marketing is"},{"speaker":"Brandee Gaar (2)","startTime":261.491,"endTime":262.531,"body":"kind of an afterthought."},{"speaker":"Brandee Gaar (2)","startTime":262.55100000000004,"endTime":264.601,"body":"You know, you need to do"},{"speaker":"Brandee Gaar (2)","startTime":262.55100000000004,"endTime":264.601,"body":"it, but you have a billion"},{"speaker":"Brandee Gaar (2)","startTime":264.631,"endTime":267.26800000000003,"body":"other things to do and you're"},{"speaker":"Brandee Gaar (2)","startTime":264.631,"endTime":267.26800000000003,"body":"wearing a hundred other"},{"speaker":"Brandee Gaar (2)","startTime":267.278,"endTime":270.118,"body":"hats and marketing tends to"},{"speaker":"Brandee Gaar (2)","startTime":267.278,"endTime":270.118,"body":"get pushed to the wayside."},{"speaker":"Brandee Gaar (2)","startTime":270.318,"endTime":272.988,"body":"You're just struggling to"},{"speaker":"Brandee Gaar (2)","startTime":270.318,"endTime":272.988,"body":"keep all the balls in the air."},{"speaker":"Brandee Gaar (2)","startTime":273.288,"endTime":276.12800000000004,"body":"But when you're scaling to"},{"speaker":"Brandee Gaar (2)","startTime":273.288,"endTime":276.12800000000004,"body":"multiple six figures, marketing"},{"speaker":"Brandee Gaar (2)","startTime":276.12800000000004,"endTime":278.778,"body":"becomes priority number one,"},{"speaker":"Brandee Gaar (2)","startTime":276.12800000000004,"endTime":278.778,"body":"because you know, if you"},{"speaker":"Brandee Gaar (2)","startTime":278.778,"endTime":281.308,"body":"don't have leads, you don't"},{"speaker":"Brandee Gaar (2)","startTime":278.778,"endTime":281.308,"body":"have sales and therefore"},{"speaker":"Brandee Gaar (2)","startTime":281.318,"endTime":282.448,"body":"you won't have a business."},{"speaker":"Brandee Gaar (2)","startTime":282.765,"endTime":284.815,"body":"So, I want you to think"},{"speaker":"Brandee Gaar (2)","startTime":282.765,"endTime":284.815,"body":"about it right now, CEO."},{"speaker":"Brandee Gaar (2)","startTime":284.855,"endTime":286.775,"body":"Are you even marketing"},{"speaker":"Brandee Gaar (2)","startTime":284.855,"endTime":286.775,"body":"consistently?"},{"speaker":"Brandee Gaar (2)","startTime":287.055,"endTime":289.33500000000004,"body":"How much of a priority"},{"speaker":"Brandee Gaar (2)","startTime":287.055,"endTime":289.33500000000004,"body":"are you putting on the"},{"speaker":"Brandee Gaar (2)","startTime":289.345,"endTime":290.505,"body":"marketing of your business?"},{"speaker":"Brandee Gaar (2)","startTime":290.63,"endTime":292.83000000000004,"body":"Because posting once a week"},{"speaker":"Brandee Gaar (2)","startTime":290.63,"endTime":292.83000000000004,"body":"won't cut it when you're"},{"speaker":"Brandee Gaar (2)","startTime":292.83000000000004,"endTime":293.92,"body":"scaling to half a million."},{"speaker":"Brandee Gaar (2)","startTime":294.022,"endTime":295.692,"body":"With a multiple six"},{"speaker":"Brandee Gaar (2)","startTime":294.022,"endTime":295.692,"body":"figure business,"},{"speaker":"Brandee Gaar (2)","startTime":295.762,"endTime":297.212,"body":"marketing isn't optional."},{"speaker":"Brandee Gaar (2)","startTime":297.28200000000004,"endTime":300.702,"body":"You have to make it a priority"},{"speaker":"Brandee Gaar (2)","startTime":297.28200000000004,"endTime":300.702,"body":"every single day in your"},{"speaker":"Brandee Gaar (2)","startTime":300.712,"endTime":303.67600000000004,"body":"business,  no matter what"},{"speaker":"Brandee Gaar (2)","startTime":300.712,"endTime":303.67600000000004,"body":"you feel like, even if it's"},{"speaker":"Brandee Gaar (2)","startTime":303.67600000000004,"endTime":306.646,"body":"just showing up to engage"},{"speaker":"Brandee Gaar (2)","startTime":303.67600000000004,"endTime":306.646,"body":"on other vendors accounts,"},{"speaker":"Brandee Gaar (2)","startTime":306.716,"endTime":310.466,"body":"which is highly strategic"},{"speaker":"Brandee Gaar (2)","startTime":306.716,"endTime":310.466,"body":"or just showing up to post"},{"speaker":"Brandee Gaar (2)","startTime":310.466,"endTime":312.246,"body":"a story and to be authentic."},{"speaker":"Brandee Gaar (2)","startTime":312.246,"endTime":315.196,"body":"The other thing I want you to"},{"speaker":"Brandee Gaar (2)","startTime":312.246,"endTime":315.196,"body":"remember here is that marketing"},{"speaker":"Brandee Gaar (2)","startTime":315.236,"endTime":316.42600000000004,"body":"isn't about going viral."},{"speaker":"Brandee Gaar (2)","startTime":316.446,"endTime":319.046,"body":"It's about finding the"},{"speaker":"Brandee Gaar (2)","startTime":316.446,"endTime":319.046,"body":"right eyes who need"},{"speaker":"Brandee Gaar (2)","startTime":319.046,"endTime":320.026,"body":"to see your content."},{"speaker":"Brandee Gaar (2)","startTime":320.296,"endTime":323.296,"body":"to become followers, to"},{"speaker":"Brandee Gaar (2)","startTime":320.296,"endTime":323.296,"body":"then become paying clients."},{"speaker":"Brandee Gaar (2)","startTime":323.336,"endTime":324.886,"body":"So don't focus on virality."},{"speaker":"Brandee Gaar (2)","startTime":324.906,"endTime":327.606,"body":"Think about hitting those core"},{"speaker":"Brandee Gaar (2)","startTime":324.906,"endTime":327.606,"body":"desires of the couples that"},{"speaker":"Brandee Gaar (2)","startTime":327.606,"endTime":330.976,"body":"you love working with, your"},{"speaker":"Brandee Gaar (2)","startTime":327.606,"endTime":330.976,"body":"dream couples, and speaking"},{"speaker":"Brandee Gaar (2)","startTime":330.976,"endTime":333.416,"body":"right to those desires so"},{"speaker":"Brandee Gaar (2)","startTime":330.976,"endTime":333.416,"body":"that you can engage and"},{"speaker":"Brandee Gaar (2)","startTime":333.416,"endTime":335.806,"body":"create a connection with"},{"speaker":"Brandee Gaar (2)","startTime":333.416,"endTime":335.806,"body":"them that they can't resist."},{"speaker":"Brandee Gaar (2)","startTime":336.122,"endTime":339.197,"body":"Okay, key difference number"},{"speaker":"Brandee Gaar (2)","startTime":336.122,"endTime":339.197,"body":"three between that first 100,"},{"speaker":"Brandee Gaar (2)","startTime":339.197,"endTime":343.722,"body":"000 and those multiple 100, is"},{"speaker":"Brandee Gaar (2)","startTime":339.197,"endTime":343.722,"body":"gonna be systems and strategies."},{"speaker":"Brandee Gaar (2)","startTime":343.722,"endTime":346.122,"body":"A business that is still"},{"speaker":"Brandee Gaar (2)","startTime":343.722,"endTime":346.122,"body":"trying to hit that first"},{"speaker":"Brandee Gaar (2)","startTime":346.122,"endTime":348.692,"body":"100, 000 is often reactive."},{"speaker":"Brandee Gaar (2)","startTime":348.692,"endTime":350.842,"body":"While a business that's"},{"speaker":"Brandee Gaar (2)","startTime":348.692,"endTime":350.842,"body":"scaling to those multiple six"},{"speaker":"Brandee Gaar (2)","startTime":350.842,"endTime":352.832,"body":"figures operates on strategy."},{"speaker":"Brandee Gaar (2)","startTime":352.832,"endTime":354.622,"body":"You need systems in your"},{"speaker":"Brandee Gaar (2)","startTime":352.832,"endTime":354.622,"body":"business that's going to"},{"speaker":"Brandee Gaar (2)","startTime":354.622,"endTime":358.142,"body":"reduce your day to day"},{"speaker":"Brandee Gaar (2)","startTime":354.622,"endTime":358.142,"body":"workflow while increasing"},{"speaker":"Brandee Gaar (2)","startTime":358.152,"endTime":359.562,"body":"your productivity and sales."},{"speaker":"Brandee Gaar (2)","startTime":359.562,"endTime":360.712,"body":"So what does this look like?"},{"speaker":"Brandee Gaar (2)","startTime":360.752,"endTime":362.832,"body":"It looks like going"},{"speaker":"Brandee Gaar (2)","startTime":360.752,"endTime":362.832,"body":"back to our example of"},{"speaker":"Brandee Gaar (2)","startTime":362.832,"endTime":363.902,"body":"relationship marketing."},{"speaker":"Brandee Gaar (2)","startTime":364.072,"endTime":366.10200000000003,"body":"We don't just want"},{"speaker":"Brandee Gaar (2)","startTime":364.072,"endTime":366.10200000000003,"body":"to post and ghost."},{"speaker":"Brandee Gaar (2)","startTime":366.10200000000003,"endTime":368.342,"body":"We don't just want to"},{"speaker":"Brandee Gaar (2)","startTime":366.10200000000003,"endTime":368.342,"body":"like go to a networking"},{"speaker":"Brandee Gaar (2)","startTime":368.342,"endTime":370.702,"body":"event and collect as many"},{"speaker":"Brandee Gaar (2)","startTime":368.342,"endTime":370.702,"body":"business cards as we can."},{"speaker":"Brandee Gaar (2)","startTime":370.902,"endTime":374.172,"body":"We really want to have"},{"speaker":"Brandee Gaar (2)","startTime":370.902,"endTime":374.172,"body":"a strategy and pour into"},{"speaker":"Brandee Gaar (2)","startTime":374.172,"endTime":377.482,"body":"those relationships that are"},{"speaker":"Brandee Gaar (2)","startTime":374.172,"endTime":377.482,"body":"going to have the most ROI."},{"speaker":"Brandee Gaar (2)","startTime":377.502,"endTime":380.332,"body":"Now, don't hear me say that"},{"speaker":"Brandee Gaar (2)","startTime":377.502,"endTime":380.332,"body":"relationships are all about what"},{"speaker":"Brandee Gaar (2)","startTime":380.332,"endTime":384.122,"body":"can they do for me, but it does"},{"speaker":"Brandee Gaar (2)","startTime":380.332,"endTime":384.122,"body":"help when you have a strategy"},{"speaker":"Brandee Gaar (2)","startTime":384.152,"endTime":385.592,"body":"as to where to spend your time."},{"speaker":"Brandee Gaar (2)","startTime":385.862,"endTime":388.132,"body":"There's a limited number of"},{"speaker":"Brandee Gaar (2)","startTime":385.862,"endTime":388.132,"body":"hours in every single day."},{"speaker":"Brandee Gaar (2)","startTime":388.387,"endTime":391.837,"body":"Every single one of those"},{"speaker":"Brandee Gaar (2)","startTime":388.387,"endTime":391.837,"body":"hours that you spend needs to"},{"speaker":"Brandee Gaar (2)","startTime":391.837,"endTime":395.407,"body":"have a great ROI on increasing"},{"speaker":"Brandee Gaar (2)","startTime":391.837,"endTime":395.407,"body":"the revenue in your business."},{"speaker":"Brandee Gaar (2)","startTime":395.567,"endTime":398.357,"body":"where can you pour that"},{"speaker":"Brandee Gaar (2)","startTime":395.567,"endTime":398.357,"body":"relationship building in your"},{"speaker":"Brandee Gaar (2)","startTime":398.357,"endTime":401.487,"body":"business to create the most"},{"speaker":"Brandee Gaar (2)","startTime":398.357,"endTime":401.487,"body":"referrals back to your business?"},{"speaker":"Brandee Gaar (2)","startTime":401.601,"endTime":404.781,"body":"So what can you do today"},{"speaker":"Brandee Gaar (2)","startTime":401.601,"endTime":404.781,"body":"to start scaling from that"},{"speaker":"Brandee Gaar (2)","startTime":404.791,"endTime":407.651,"body":"first hundred thousand that"},{"speaker":"Brandee Gaar (2)","startTime":404.791,"endTime":407.651,"body":"you hit to now turning that"},{"speaker":"Brandee Gaar (2)","startTime":407.661,"endTime":409.811,"body":"into multiple six figures?"},{"speaker":"Brandee Gaar (2)","startTime":409.811,"endTime":412.88100000000003,"body":"Number one, identify where"},{"speaker":"Brandee Gaar (2)","startTime":409.811,"endTime":412.88100000000003,"body":"your leads are currently coming"},{"speaker":"Brandee Gaar (2)","startTime":412.88100000000003,"endTime":416.081,"body":"from, and let's look at how we"},{"speaker":"Brandee Gaar (2)","startTime":412.88100000000003,"endTime":416.081,"body":"can diversify that lead flow."},{"speaker":"Brandee Gaar (2)","startTime":416.297,"endTime":419.337,"body":"Number two, I want you to commit"},{"speaker":"Brandee Gaar (2)","startTime":416.297,"endTime":419.337,"body":"to every single day of spending"},{"speaker":"Brandee Gaar (2)","startTime":419.337,"endTime":423.737,"body":"at least 15 minutes engaging"},{"speaker":"Brandee Gaar (2)","startTime":419.337,"endTime":423.737,"body":"with other vendor accounts on"},{"speaker":"Brandee Gaar (2)","startTime":423.757,"endTime":425.577,"body":"threads, TikTok, and Instagram."},{"speaker":"Brandee Gaar (2)","startTime":425.577,"endTime":427.737,"body":"The next one is to schedule"},{"speaker":"Brandee Gaar (2)","startTime":425.577,"endTime":427.737,"body":"three reels that are"},{"speaker":"Brandee Gaar (2)","startTime":427.737,"endTime":429.247,"body":"going to go out this week."},{"speaker":"Brandee Gaar (2)","startTime":429.307,"endTime":430.837,"body":"Yes, CEO, you heard me."},{"speaker":"Brandee Gaar (2)","startTime":430.857,"endTime":431.987,"body":"It's time to take action."},{"speaker":"Brandee Gaar (2)","startTime":432.087,"endTime":434.377,"body":"Action takers are the ones"},{"speaker":"Brandee Gaar (2)","startTime":432.087,"endTime":434.377,"body":"who are scaling to those"},{"speaker":"Brandee Gaar (2)","startTime":434.397,"endTime":437.137,"body":"multiple six figures and I"},{"speaker":"Brandee Gaar (2)","startTime":434.397,"endTime":437.137,"body":"want you to schedule three"},{"speaker":"Brandee Gaar (2)","startTime":437.137,"endTime":439.867,"body":"reels this week that are"},{"speaker":"Brandee Gaar (2)","startTime":437.137,"endTime":439.867,"body":"speaking directly to the core"},{"speaker":"Brandee Gaar (2)","startTime":439.867,"endTime":442.067,"body":"desire of your ideal customer."},{"speaker":"Brandee Gaar (2)","startTime":442.224,"endTime":444.654,"body":"I also want you to go ahead"},{"speaker":"Brandee Gaar (2)","startTime":442.224,"endTime":444.654,"body":"and start looking at the"},{"speaker":"Brandee Gaar (2)","startTime":444.654,"endTime":447.354,"body":"networking events in your"},{"speaker":"Brandee Gaar (2)","startTime":444.654,"endTime":447.354,"body":"area and schedule to attend"},{"speaker":"Brandee Gaar (2)","startTime":447.394,"endTime":449.434,"body":"at least one per month."},{"speaker":"Brandee Gaar (2)","startTime":449.694,"endTime":453.234,"body":"That's going to really drive"},{"speaker":"Brandee Gaar (2)","startTime":449.694,"endTime":453.234,"body":"a big ROI into your business."},{"speaker":"Brandee Gaar (2)","startTime":453.494,"endTime":456.244,"body":"And here's the thing I want"},{"speaker":"Brandee Gaar (2)","startTime":453.494,"endTime":456.244,"body":"you to remember when you're"},{"speaker":"Brandee Gaar (2)","startTime":456.244,"endTime":458.784,"body":"doing this scaling, when"},{"speaker":"Brandee Gaar (2)","startTime":456.244,"endTime":458.784,"body":"you're looking at how do"},{"speaker":"Brandee Gaar (2)","startTime":458.784,"endTime":461.964,"body":"I get from this first six"},{"speaker":"Brandee Gaar (2)","startTime":458.784,"endTime":461.964,"body":"figures all the way up to that"},{"speaker":"Brandee Gaar (2)","startTime":461.964,"endTime":463.284,"body":"half a million dollar mark."},{"speaker":"Brandee Gaar (2)","startTime":463.284,"endTime":465.164,"body":"Scaling isn't about doing more."},{"speaker":"Brandee Gaar (2)","startTime":465.234,"endTime":468.224,"body":"It's about doing the"},{"speaker":"Brandee Gaar (2)","startTime":465.234,"endTime":468.224,"body":"right things consistently."},{"speaker":"Brandee Gaar (2)","startTime":468.431,"endTime":471.171,"body":"Listen, finding the time"},{"speaker":"Brandee Gaar (2)","startTime":468.431,"endTime":471.171,"body":"to fit marketing into"},{"speaker":"Brandee Gaar (2)","startTime":471.171,"endTime":473.821,"body":"your business every single"},{"speaker":"Brandee Gaar (2)","startTime":471.171,"endTime":473.821,"body":"day is overwhelming."},{"speaker":"Brandee Gaar (2)","startTime":473.851,"endTime":475.171,"body":"I totally understand that."},{"speaker":"Brandee Gaar (2)","startTime":475.361,"endTime":478.38100000000003,"body":"But I promise you that if you"},{"speaker":"Brandee Gaar (2)","startTime":475.361,"endTime":478.38100000000003,"body":"focus on finding the time to"},{"speaker":"Brandee Gaar (2)","startTime":478.38100000000003,"endTime":481.081,"body":"do that and make it a priority"},{"speaker":"Brandee Gaar (2)","startTime":478.38100000000003,"endTime":481.081,"body":"in your business, you are"},{"speaker":"Brandee Gaar (2)","startTime":481.081,"endTime":483.731,"body":"going to start to see those"},{"speaker":"Brandee Gaar (2)","startTime":481.081,"endTime":483.731,"body":"multiple six figures roll in."},{"speaker":"Brandee Gaar (2)","startTime":483.971,"endTime":485.731,"body":"If you're listening to this"},{"speaker":"Brandee Gaar (2)","startTime":483.971,"endTime":485.731,"body":"and you're like, Brandee,"},{"speaker":"Brandee Gaar (2)","startTime":485.801,"endTime":488.611,"body":"this sounds great, but I"},{"speaker":"Brandee Gaar (2)","startTime":485.801,"endTime":488.611,"body":"literally do not have time."},{"speaker":"Brandee Gaar (2)","startTime":488.63100000000003,"endTime":492.411,"body":"I hear you, CEO, wearing all of"},{"speaker":"Brandee Gaar (2)","startTime":488.63100000000003,"endTime":492.411,"body":"the hats, being a small business"},{"speaker":"Brandee Gaar (2)","startTime":492.411,"endTime":494.731,"body":"owner can be overwhelming,"},{"speaker":"Brandee Gaar (2)","startTime":492.411,"endTime":494.731,"body":"but I want you to check out"},{"speaker":"Brandee Gaar (2)","startTime":494.751,"endTime":498.401,"body":"episode 249, where I talk about"},{"speaker":"Brandee Gaar (2)","startTime":494.751,"endTime":498.401,"body":"my secret hack to taking back"},{"speaker":"Brandee Gaar (2)","startTime":498.401,"endTime":502.011,"body":"my time and finding time every"},{"speaker":"Brandee Gaar (2)","startTime":498.401,"endTime":502.011,"body":"single day in my business to"},{"speaker":"Brandee Gaar (2)","startTime":502.011,"endTime":504.94100000000003,"body":"make marketing a priority,"},{"speaker":"Brandee Gaar (2)","startTime":502.011,"endTime":504.94100000000003,"body":"because here's the thing without"},{"speaker":"Brandee Gaar (2)","startTime":504.94100000000003,"endTime":506.121,"body":"marketing, you don't have sales."},{"speaker":"Brandee Gaar (2)","startTime":506.13100000000003,"endTime":507.871,"body":"And without sales, you"},{"speaker":"Brandee Gaar (2)","startTime":506.13100000000003,"endTime":507.871,"body":"don't have a business."},{"speaker":"Brandee Gaar (2)","startTime":508.019,"endTime":510.719,"body":"CEO, thanks so much for being"},{"speaker":"Brandee Gaar (2)","startTime":508.019,"endTime":510.719,"body":"here every single week and"},{"speaker":"Brandee Gaar (2)","startTime":510.719,"endTime":512.139,"body":"I will see you next time."}]}