{"version":"1.0.0","segments":[{"speaker":"Brandee Gaar","startTime":0.36,"endTime":0.929,"body":"Wedding pros."},{"speaker":"Brandee Gaar","startTime":0.929,"endTime":2.519,"body":"If you've been sleeping"},{"speaker":"Brandee Gaar","startTime":0.929,"endTime":2.519,"body":"on video marketing,"},{"speaker":"Brandee Gaar","startTime":2.519,"endTime":4.019,"body":"it is time to wake up."},{"speaker":"Brandee Gaar","startTime":4.26,"endTime":7.26,"body":"Today I'm sitting down with"},{"speaker":"Brandee Gaar","startTime":4.26,"endTime":7.26,"body":"Keenya Kelly, a TikTok marketing"},{"speaker":"Brandee Gaar","startTime":7.26,"endTime":10.529,"body":"powerhouse who went all in on"},{"speaker":"Brandee Gaar","startTime":7.26,"endTime":10.529,"body":"video content when everyone"},{"speaker":"Brandee Gaar","startTime":10.529,"endTime":13.86,"body":"else doubted her, and now"},{"speaker":"Brandee Gaar","startTime":10.529,"endTime":13.86,"body":"she's got a massive 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to"},{"speaker":"Brandee Gaar","startTime":356.123,"endTime":359.933,"body":"you, like getting people to"},{"speaker":"Brandee Gaar","startTime":356.123,"endTime":359.933,"body":"kind of just be attracted to"},{"speaker":"Brandee Gaar","startTime":360.383,"endTime":363.113,"body":"what you're doing or how do"},{"speaker":"Brandee Gaar","startTime":360.383,"endTime":363.113,"body":"you know what's gonna work?"},{"speaker":"Keenya Kelly","startTime":364.028,"endTime":364.388,"body":"Yeah."},{"speaker":"Keenya Kelly","startTime":364.388,"endTime":365.828,"body":"So honestly, I don't know."},{"speaker":"Keenya Kelly","startTime":365.918,"endTime":369.098,"body":"Um, I feel like the whole"},{"speaker":"Keenya Kelly","startTime":365.918,"endTime":369.098,"body":"natural hair show thing, that"},{"speaker":"Keenya Kelly","startTime":369.098,"endTime":372.428,"body":"was just me having really"},{"speaker":"Keenya Kelly","startTime":369.098,"endTime":372.428,"body":"big faith that I could do,"},{"speaker":"Keenya Kelly","startTime":372.758,"endTime":373.778,"body":"uh, that I could do this."},{"speaker":"Keenya Kelly","startTime":373.778,"endTime":375.098,"body":"I didn't know if"},{"speaker":"Keenya Kelly","startTime":373.778,"endTime":375.098,"body":"it was possible."},{"speaker":"Keenya Kelly","startTime":375.128,"endTime":378.578,"body":"I just felt like I'm at least"},{"speaker":"Keenya Kelly","startTime":375.128,"endTime":378.578,"body":"gonna try it and you miss"},{"speaker":"Keenya Kelly","startTime":378.578,"endTime":380.378,"body":"a hundred percent of the"},{"speaker":"Keenya Kelly","startTime":378.578,"endTime":380.378,"body":"shots you don't take, you"},{"speaker":"Keenya Kelly","startTime":380.378,"endTime":381.428,"body":"know, with the hair shows."},{"speaker":"Keenya Kelly","startTime":381.428,"endTime":384.068,"body":"So I just kept kind"},{"speaker":"Keenya Kelly","startTime":381.428,"endTime":384.068,"body":"of trying that and."},{"speaker":"Keenya 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account."},{"speaker":"Keenya Kelly","startTime":435.193,"endTime":437.893,"body":"They just know that this person"},{"speaker":"Keenya Kelly","startTime":435.193,"endTime":437.893,"body":"are coming in contact with."},{"speaker":"Keenya Kelly","startTime":438.938,"endTime":443.408,"body":"And I didn't know what could"},{"speaker":"Keenya Kelly","startTime":438.938,"endTime":443.408,"body":"happen to like, thinking"},{"speaker":"Keenya Kelly","startTime":443.408,"endTime":446.858,"body":"50 people would come and"},{"speaker":"Keenya Kelly","startTime":443.408,"endTime":446.858,"body":"seeing 1200 people register."},{"speaker":"Keenya Kelly","startTime":446.858,"endTime":449.708,"body":"I think that it's, I think I"},{"speaker":"Keenya Kelly","startTime":446.858,"endTime":449.708,"body":"have a gift that I'm trying"},{"speaker":"Keenya Kelly","startTime":449.708,"endTime":453.458,"body":"to like accept or walk into"},{"speaker":"Keenya 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content"},{"speaker":"Brandee Gaar","startTime":468.128,"endTime":469.928,"body":"and how to be comfortable"},{"speaker":"Brandee Gaar","startTime":468.128,"endTime":469.928,"body":"in front of the camera."},{"speaker":"Brandee Gaar","startTime":469.958,"endTime":472.958,"body":"And so after I saw you at"},{"speaker":"Brandee Gaar","startTime":469.958,"endTime":472.958,"body":"Podfest, I followed all the"},{"speaker":"Brandee Gaar","startTime":472.958,"endTime":475.838,"body":"other platforms and I was"},{"speaker":"Brandee Gaar","startTime":472.958,"endTime":475.838,"body":"like, whoa, this threads"},{"speaker":"Brandee Gaar","startTime":475.838,"endTime":476.528,"body":"thing, like you have."},{"speaker":"Brandee Gaar","startTime":477.178,"endTime":478.858,"body":"so many people coming"},{"speaker":"Brandee Gaar","startTime":477.178,"endTime":478.858,"body":"to these meetups and I'm"},{"speaker":"Brandee Gaar","startTime":478.858,"endTime":480.418,"body":"like, what is happening?"},{"speaker":"Brandee Gaar","startTime":480.418,"endTime":482.488,"body":"Like, how are you getting"},{"speaker":"Brandee Gaar","startTime":480.418,"endTime":482.488,"body":"all these people to come?"},{"speaker":"Brandee Gaar","startTime":482.758,"endTime":485.188,"body":"But it looks like a blast,"},{"speaker":"Brandee Gaar","startTime":482.758,"endTime":485.188,"body":"and I think you just have this"},{"speaker":"Brandee Gaar","startTime":485.188,"endTime":487.978,"body":"magnetic personality that kinda"},{"speaker":"Brandee Gaar","startTime":485.188,"endTime":487.978,"body":"draws people in and makes them"},{"speaker":"Brandee Gaar","startTime":487.978,"endTime":490.258,"body":"feel comfortable, which is."},{"speaker":"Brandee Gaar","startTime":490.653,"endTime":493.203,"body":"Super helpful in what"},{"speaker":"Brandee Gaar","startTime":490.653,"endTime":493.203,"body":"you do on video as"},{"speaker":"Keenya 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that"},{"speaker":"Keenya Kelly","startTime":575.451,"endTime":576.921,"body":"something's happening."},{"speaker":"Keenya Kelly","startTime":577.311,"endTime":580.9110000000001,"body":"So let me just download this"},{"speaker":"Keenya Kelly","startTime":577.311,"endTime":580.9110000000001,"body":"app and start talking on it and"},{"speaker":"Keenya Kelly","startTime":580.9110000000001,"endTime":582.291,"body":"seeing what are people doing."},{"speaker":"Keenya Kelly","startTime":582.771,"endTime":586.041,"body":"And eventually I invested in"},{"speaker":"Keenya Kelly","startTime":582.771,"endTime":586.041,"body":"like an hour or somebody's"},{"speaker":"Keenya Kelly","startTime":586.041,"endTime":588.771,"body":"time, and that was the"},{"speaker":"Keenya Kelly","startTime":586.041,"endTime":588.771,"body":"moment where I realized, oh."},{"speaker":"Keenya Kelly","startTime":589.116,"endTime":591.936,"body":"The me that has something,"},{"speaker":"Keenya 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Gaar","startTime":646.776,"endTime":647.591,"body":"What would you talk about?"},{"speaker":"Keenya Kelly","startTime":648.876,"endTime":651.186,"body":"Yeah, so initially"},{"speaker":"Keenya Kelly","startTime":648.876,"endTime":651.186,"body":"I was just kind of talking"},{"speaker":"Keenya Kelly","startTime":651.216,"endTime":653.796,"body":"like, about me life, you know?"},{"speaker":"Keenya Kelly","startTime":653.856,"endTime":657.456,"body":"Um, I think I had gotten into"},{"speaker":"Keenya Kelly","startTime":653.856,"endTime":657.456,"body":"network marketing again, and"},{"speaker":"Keenya Kelly","startTime":657.456,"endTime":660.126,"body":"so I was kind of talking about"},{"speaker":"Keenya Kelly","startTime":657.456,"endTime":660.126,"body":"the company that I was in."},{"speaker":"Keenya Kelly","startTime":660.876,"endTime":662.376,"body":"Trying to sell those products."},{"speaker":"Keenya Kelly","startTime":662.376,"endTime":664.446,"body":"I wasn't successful,"},{"speaker":"Keenya Kelly","startTime":662.376,"endTime":664.446,"body":"but I was just, I was"},{"speaker":"Keenya Kelly","startTime":664.446,"endTime":665.796,"body":"just trying, you know?"},{"speaker":"Keenya Kelly","startTime":665.796,"endTime":666.216,"body":"Yeah,"},{"speaker":"Brandee Gaar","startTime":666.666,"endTime":666.996,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":667.206,"endTime":668.016,"body":"That's so interesting."},{"speaker":"Brandee Gaar","startTime":668.016,"endTime":670.33,"body":"So now obviously you have this."},{"speaker":"Brandee Gaar","startTime":670.69,"endTime":675.85,"body":"Huge platform and you teach"},{"speaker":"Brandee Gaar","startTime":670.69,"endTime":675.85,"body":"other people how to not just"},{"speaker":"Brandee Gaar","startTime":675.85,"endTime":679.12,"body":"use video content, but how to"},{"speaker":"Brandee Gaar","startTime":675.85,"endTime":679.12,"body":"make money from video content."},{"speaker":"Brandee 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was just two people,"},{"speaker":"Keenya Kelly","startTime":760.445,"endTime":762.905,"body":"but that was two was enough."},{"speaker":"Keenya Kelly","startTime":762.965,"endTime":764.885,"body":"'cause I was like, I got it."},{"speaker":"Keenya Kelly","startTime":764.885,"endTime":768.065,"body":"And that was the moment when"},{"speaker":"Keenya Kelly","startTime":764.885,"endTime":768.065,"body":"I realized there's something"},{"speaker":"Keenya Kelly","startTime":768.065,"endTime":772.265,"body":"to this, and if I invest"},{"speaker":"Keenya Kelly","startTime":768.065,"endTime":772.265,"body":"more and more knowledge"},{"speaker":"Keenya Kelly","startTime":772.265,"endTime":775.925,"body":"and actually apply it, I"},{"speaker":"Keenya Kelly","startTime":772.265,"endTime":775.925,"body":"can go beyond what I think."},{"speaker":"Brandee Gaar","startTime":776.315,"endTime":776.705,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":777.1850000000001,"endTime":777.485,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":777.485,"endTime":778.98,"body":"Isn't, I mean, those first."},{"speaker":"Brandee Gaar","startTime":779.363,"endTime":781.823,"body":"Couple of sales that you"},{"speaker":"Brandee Gaar","startTime":779.363,"endTime":781.823,"body":"make no matter what kind"},{"speaker":"Brandee Gaar","startTime":781.823,"endTime":782.513,"body":"of business that you have."},{"speaker":"Brandee Gaar","startTime":782.513,"endTime":784.343,"body":"You're like, wait"},{"speaker":"Brandee Gaar","startTime":782.513,"endTime":784.343,"body":"a second, somebody"},{"speaker":"Brandee Gaar","startTime":784.343,"endTime":786.923,"body":"actually wants what I do."},{"speaker":"Brandee Gaar","startTime":786.953,"endTime":788.273,"body":"This is crazy to me."},{"speaker":"Brandee Gaar","startTime":788.273,"endTime":788.573,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":788.573,"endTime":792.203,"body":"And it's so empowering to,"},{"speaker":"Brandee Gaar","startTime":788.573,"endTime":792.203,"body":"to have that feeling of"},{"speaker":"Brandee Gaar","startTime":792.203,"endTime":795.053,"body":"somebody purchasing your"},{"speaker":"Brandee Gaar","startTime":792.203,"endTime":795.053,"body":"service or your product."},{"speaker":"Brandee Gaar","startTime":795.053,"endTime":796.913,"body":"And I, I love that for you."},{"speaker":"Brandee Gaar","startTime":797.273,"endTime":797.993,"body":"So."},{"speaker":"Brandee Gaar","startTime":798.298,"endTime":802.378,"body":"Then you, now you really"},{"speaker":"Brandee Gaar","startTime":798.298,"endTime":802.378,"body":"very specifically teach"},{"speaker":"Brandee Gaar","startTime":802.438,"endTime":804.148,"body":"on video marketing, right?"},{"speaker":"Brandee Gaar","startTime":804.148,"endTime":807.808,"body":"Like that is the core of what"},{"speaker":"Brandee 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Gaar","startTime":818.768,"endTime":819.128,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":819.158,"endTime":821.168,"body":"I, I'd love to kind of"},{"speaker":"Brandee Gaar","startTime":819.158,"endTime":821.168,"body":"know how you got into that."},{"speaker":"Keenya Kelly","startTime":821.563,"endTime":825.248,"body":"So what happened"},{"speaker":"Keenya Kelly","startTime":821.563,"endTime":825.248,"body":"for me was, from 17 to 2019,"},{"speaker":"Keenya Kelly","startTime":825.698,"endTime":828.668,"body":"I was building a brand design"},{"speaker":"Keenya Kelly","startTime":825.698,"endTime":828.668,"body":"agency and I was designing"},{"speaker":"Keenya Kelly","startTime":828.668,"endTime":831.368,"body":"websites, logos for people and"},{"speaker":"Keenya Kelly","startTime":828.668,"endTime":831.368,"body":"I was getting my customers from"},{"speaker":"Keenya Kelly","startTime":831.368,"endTime":832.898,"body":"livestream or what have you."},{"speaker":"Keenya 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me about."},{"speaker":"Keenya Kelly","startTime":933.203,"endTime":937.013,"body":"And so I just doubled down"},{"speaker":"Keenya Kelly","startTime":933.203,"endTime":937.013,"body":"and just went all the way in"},{"speaker":"Keenya Kelly","startTime":937.013,"endTime":940.223,"body":"on TikTok and at the end of"},{"speaker":"Keenya Kelly","startTime":937.013,"endTime":940.223,"body":"the year I decided I'm gonna"},{"speaker":"Keenya Kelly","startTime":940.223,"endTime":943.553,"body":"focus on teaching people"},{"speaker":"Keenya Kelly","startTime":940.223,"endTime":943.553,"body":"TikTok marketing, because"},{"speaker":"Keenya Kelly","startTime":943.613,"endTime":945.053,"body":"something is happening here."},{"speaker":"Keenya Kelly","startTime":945.083,"endTime":947.993,"body":"And 2021 people were"},{"speaker":"Keenya Kelly","startTime":945.083,"endTime":947.993,"body":"making fun of me."},{"speaker":"Keenya Kelly","startTime":947.993,"endTime":949.553,"body":"It was just, it was a wild time."},{"speaker":"Brandee Gaar","startTime":949.748,"endTime":950.318,"body":"What?"},{"speaker":"Keenya Kelly","startTime":951.173,"endTime":952.883,"body":"The marketers"},{"speaker":"Keenya Kelly","startTime":951.173,"endTime":952.883,"body":"started going, they"},{"speaker":"Keenya Kelly","startTime":952.883,"endTime":954.593,"body":"started reaching out to me"},{"speaker":"Keenya Kelly","startTime":952.883,"endTime":954.593,"body":"saying, what are you doing?"},{"speaker":"Keenya Kelly","startTime":954.713,"endTime":955.223,"body":"What are you doing?"},{"speaker":"Keenya Kelly","startTime":955.223,"endTime":959.276,"body":"Like people that never knew who"},{"speaker":"Keenya Kelly","startTime":955.223,"endTime":959.276,"body":"I was at all  started reaching"},{"speaker":"Keenya Kelly","startTime":959.276,"endTime":962.666,"body":"out, and that's when I realized"},{"speaker":"Keenya Kelly","startTime":959.276,"endTime":962.666,"body":"poor gasoline on this, and then"},{"speaker":"Keenya Kelly","startTime":962.666,"endTime":964.166,"body":"everything exploded from there."},{"speaker":"Brandee Gaar","startTime":964.511,"endTime":965.111,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":965.111,"endTime":965.891,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":965.951,"endTime":969.131,"body":"That makes so much sense because"},{"speaker":"Brandee Gaar","startTime":965.951,"endTime":969.131,"body":"all of a sudden I, I think a"},{"speaker":"Brandee Gaar","startTime":969.131,"endTime":971.561,"body":"lot of business journeys are"},{"speaker":"Brandee Gaar","startTime":969.131,"endTime":971.561,"body":"like that, where, you know,"},{"speaker":"Brandee Gaar","startTime":971.621,"endTime":974.201,"body":"you go all in on something."},{"speaker":"Brandee Gaar","startTime":975.191,"endTime":979.631,"body":"And I don't know if I would call"},{"speaker":"Brandee Gaar","startTime":975.191,"endTime":979.631,"body":"them haters, but people start"},{"speaker":"Brandee Gaar","startTime":979.631,"endTime":982.151,"body":"to say like, all of the, you"},{"speaker":"Brandee Gaar","startTime":979.631,"endTime":982.151,"body":"know, like, what are you doing?"},{"speaker":"Brandee Gaar","startTime":982.151,"endTime":983.021,"body":"This is crazy."},{"speaker":"Brandee Gaar","startTime":983.021,"endTime":985.211,"body":"That's an app for kids, you"},{"speaker":"Brandee Gaar","startTime":983.021,"endTime":985.211,"body":"know, you're being silly."},{"speaker":"Brandee Gaar","startTime":985.211,"endTime":985.571,"body":"Why?"},{"speaker":"Brandee Gaar","startTime":985.871,"endTime":988.0310000000001,"body":"You know, I remember when"},{"speaker":"Brandee Gaar","startTime":985.871,"endTime":988.0310000000001,"body":"I started doing videos."},{"speaker":"Brandee Gaar","startTime":988.121,"endTime":990.191,"body":"I started on Instagram,"},{"speaker":"Brandee Gaar","startTime":988.121,"endTime":990.191,"body":"but I was like."},{"speaker":"Brandee Gaar","startTime":991.181,"endTime":995.021,"body":"It was, it was challenging for"},{"speaker":"Brandee Gaar","startTime":991.181,"endTime":995.021,"body":"like friends that meant, well,"},{"speaker":"Brandee Gaar","startTime":995.021,"endTime":997.451,"body":"I'm sure maybe, I don't know,"},{"speaker":"Brandee Gaar","startTime":995.021,"endTime":997.451,"body":"but that were just like, I don't"},{"speaker":"Brandee Gaar","startTime":997.451,"endTime":998.321,"body":"understand what you're doing."},{"speaker":"Brandee Gaar","startTime":998.321,"endTime":1000.361,"body":"Like what are these silly"},{"speaker":"Brandee Gaar","startTime":998.321,"endTime":1000.361,"body":"videos that you're doing?"},{"speaker":"Brandee Gaar","startTime":1000.361,"endTime":1000.631,"body":"You know?"},{"speaker":"Brandee Gaar","startTime":1000.631,"endTime":1002.491,"body":"And you would start to"},{"speaker":"Brandee Gaar","startTime":1000.631,"endTime":1002.491,"body":"second guess yourself."},{"speaker":"Brandee Gaar","startTime":1003.001,"endTime":1005.821,"body":"And I think that's one of"},{"speaker":"Brandee Gaar","startTime":1003.001,"endTime":1005.821,"body":"the things that holds so"},{"speaker":"Brandee Gaar","startTime":1005.821,"endTime":1010.516,"body":"many people back from doing"},{"speaker":"Brandee Gaar","startTime":1005.821,"endTime":1010.516,"body":"the video marketing because."},{"speaker":"Brandee Gaar","startTime":1011.456,"endTime":1014.096,"body":"It can really be, it"},{"speaker":"Brandee Gaar","startTime":1011.456,"endTime":1014.096,"body":"can be overwhelming to"},{"speaker":"Brandee Gaar","startTime":1014.096,"endTime":1015.056,"body":"put yourself out there,"},{"speaker":"Keenya Kelly","startTime":1015.611,"endTime":1015.901,"body":"Yeah."},{"speaker":"Brandee Gaar","startTime":1016.106,"endTime":1018.476,"body":"when your closest"},{"speaker":"Brandee Gaar","startTime":1016.106,"endTime":1018.476,"body":"friends are, you know, making"},{"speaker":"Brandee Gaar","startTime":1018.476,"endTime":1020.726,"body":"comments or, and honestly,"},{"speaker":"Brandee Gaar","startTime":1018.476,"endTime":1020.726,"body":"sometimes I don't even think"},{"speaker":"Brandee Gaar","startTime":1020.726,"endTime":1021.806,"body":"that they're trying to be mean."},{"speaker":"Brandee Gaar","startTime":1022.166,"endTime":1024.206,"body":"Um, I think that they're"},{"speaker":"Brandee Gaar","startTime":1022.166,"endTime":1024.206,"body":"just like confused and then"},{"speaker":"Brandee Gaar","startTime":1024.206,"endTime":1027.4759999999999,"body":"all of a sudden it takes off"},{"speaker":"Brandee Gaar","startTime":1024.206,"endTime":1027.4759999999999,"body":"and then people are like,"},{"speaker":"Brandee Gaar","startTime":1027.5059999999999,"endTime":1028.2259999999999,"body":"well, what are you doing?"},{"speaker":"Brandee Gaar","startTime":1028.2259999999999,"endTime":1029.456,"body":"I wanna know how to do it too."},{"speaker":"Brandee Gaar","startTime":1029.456,"endTime":1029.7559999999999,"body":"Right."},{"speaker":"Brandee Gaar","startTime":1029.7559999999999,"endTime":1031.616,"body":"And you're like, you didn't"},{"speaker":"Brandee Gaar","startTime":1029.7559999999999,"endTime":1031.616,"body":"wanna know six months ago."},{"speaker":"Keenya Kelly","startTime":1032.1309999999999,"endTime":1032.551,"body":"Mm-hmm."},{"speaker":"Keenya Kelly","startTime":1032.9009999999998,"endTime":1033.3909999999998,"body":"Exactly."},{"speaker":"Brandee Gaar","startTime":1033.816,"endTime":1035.376,"body":"okay, so"},{"speaker":"Brandee Gaar","startTime":1033.816,"endTime":1035.376,"body":"all of a sudden it kinda"},{"speaker":"Brandee Gaar","startTime":1035.376,"endTime":1036.186,"body":"started to explode."},{"speaker":"Brandee Gaar","startTime":1036.2359999999999,"endTime":1040.406,"body":"do you feel like Keenya, that"},{"speaker":"Brandee Gaar","startTime":1036.2359999999999,"endTime":1040.406,"body":"there is a formula to creating"},{"speaker":"Brandee Gaar","startTime":1040.856,"endTime":1044.9959999999999,"body":"a viral content and, and how do"},{"speaker":"Brandee Gaar","startTime":1040.856,"endTime":1044.9959999999999,"body":"you feel about viral content?"},{"speaker":"Brandee Gaar","startTime":1044.9959999999999,"endTime":1047.876,"body":"I'm gonna ask both at the same"},{"speaker":"Brandee Gaar","startTime":1044.9959999999999,"endTime":1047.876,"body":"time, because a lot of people"},{"speaker":"Brandee Gaar","startTime":1047.876,"endTime":1051.716,"body":"say, well, you don't really"},{"speaker":"Brandee Gaar","startTime":1047.876,"endTime":1051.716,"body":"want to go viral, but what"},{"speaker":"Brandee Gaar","startTime":1051.716,"endTime":1052.676,"body":"are your thoughts on that?"},{"speaker":"Keenya Kelly","startTime":1052.9959999999999,"endTime":1055.2459999999999,"body":"So I think"},{"speaker":"Keenya 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people"},{"speaker":"Keenya Kelly","startTime":1066.9759999999999,"endTime":1069.2259999999999,"body":"that you never would've thought."},{"speaker":"Keenya Kelly","startTime":1069.2259999999999,"endTime":1073.036,"body":"That gives you incredible"},{"speaker":"Keenya Kelly","startTime":1069.2259999999999,"endTime":1073.036,"body":"opportunities beyond what"},{"speaker":"Keenya Kelly","startTime":1073.036,"endTime":1074.776,"body":"you ever thought possible."},{"speaker":"Keenya Kelly","startTime":1075.086,"endTime":1078.326,"body":"Um, but also on the side of"},{"speaker":"Keenya Kelly","startTime":1075.086,"endTime":1078.326,"body":"virality is you're gonna deal"},{"speaker":"Keenya Kelly","startTime":1078.326,"endTime":1080.876,"body":"with people who don't know"},{"speaker":"Keenya Kelly","startTime":1078.326,"endTime":1080.876,"body":"you, who don't know your brand."},{"speaker":"Keenya Kelly","startTime":1081.116,"endTime":1083.126,"body":"People who don't know you and"},{"speaker":"Keenya Kelly","startTime":1081.116,"endTime":1083.126,"body":"say they don't like you, but"},{"speaker":"Keenya Kelly","startTime":1083.426,"endTime":1084.266,"body":"they don't, they don't know you."},{"speaker":"Keenya Kelly","startTime":1084.596,"endTime":1087.326,"body":"People who say mean"},{"speaker":"Keenya Kelly","startTime":1084.596,"endTime":1087.326,"body":"things about you to you."},{"speaker":"Keenya Kelly","startTime":1087.566,"endTime":1089.486,"body":"You know, you're always"},{"speaker":"Keenya Kelly","startTime":1087.566,"endTime":1089.486,"body":"gonna deal with a lot"},{"speaker":"Keenya Kelly","startTime":1089.486,"endTime":1090.7160000000001,"body":"of keyboard warriors."},{"speaker":"Keenya Kelly","startTime":1090.7160000000001,"endTime":1095.136,"body":"I. You know when, when a video"},{"speaker":"Keenya Kelly","startTime":1090.7160000000001,"endTime":1095.136,"body":"goes viral  and if your business"},{"speaker":"Keenya Kelly","startTime":1095.136,"endTime":1098.196,"body":"isn't ready for virality, it"},{"speaker":"Keenya Kelly","startTime":1095.136,"endTime":1098.196,"body":"could put you out of business."},{"speaker":"Keenya Kelly","startTime":1098.226,"endTime":1100.896,"body":"Like it reminds me of"},{"speaker":"Keenya Kelly","startTime":1098.226,"endTime":1100.896,"body":"Oprah's favorite things."},{"speaker":"Keenya Kelly","startTime":1101.286,"endTime":1104.256,"body":"You know, like nowadays she"},{"speaker":"Keenya Kelly","startTime":1101.286,"endTime":1104.256,"body":"doesn't do this, but when"},{"speaker":"Keenya Kelly","startTime":1104.256,"endTime":1106.866,"body":"she first started launching"},{"speaker":"Keenya Kelly","startTime":1104.256,"endTime":1106.866,"body":"Oprah's favorite things, so"},{"speaker":"Keenya Kelly","startTime":1106.866,"endTime":1110.256,"body":"many companies went outta"},{"speaker":"Keenya Kelly","startTime":1106.866,"endTime":1110.256,"body":"business and it wasn't because."},{"speaker":"Keenya Kelly","startTime":1110.696,"endTime":1111.806,"body":"She did a bad thing."},{"speaker":"Keenya Kelly","startTime":1111.806,"endTime":1113.2160000000001,"body":"It was because"},{"speaker":"Keenya Kelly","startTime":1111.806,"endTime":1113.2160000000001,"body":"they weren't ready."},{"speaker":"Keenya Kelly","startTime":1113.2160000000001,"endTime":1115.826,"body":"They didn't have the"},{"speaker":"Keenya Kelly","startTime":1113.2160000000001,"endTime":1115.826,"body":"infrastructure or the people and"},{"speaker":"Keenya Kelly","startTime":1115.826,"endTime":1118.646,"body":"they couldn't handle it, so they"},{"speaker":"Keenya Kelly","startTime":1115.826,"endTime":1118.646,"body":"went outta business, you know?"},{"speaker":"Keenya Kelly","startTime":1118.646,"endTime":1121.526,"body":"And then if you go viral and"},{"speaker":"Keenya Kelly","startTime":1118.646,"endTime":1121.526,"body":"your business isn't ready, like"},{"speaker":"Keenya Kelly","startTime":1121.526,"endTime":1123.056,"body":"you, you can't capture leads."},{"speaker":"Keenya Kelly","startTime":1123.056,"endTime":1126.686,"body":"Your, your website can't manage"},{"speaker":"Keenya Kelly","startTime":1123.056,"endTime":1126.686,"body":"that, that amount of volume."},{"speaker":"Keenya Kelly","startTime":1126.7160000000001,"endTime":1128.786,"body":"Then you've got, you've"},{"speaker":"Keenya Kelly","startTime":1126.7160000000001,"endTime":1128.786,"body":"got a big problem."},{"speaker":"Keenya Kelly","startTime":1128.786,"endTime":1132.236,"body":"So I, when my clients"},{"speaker":"Keenya Kelly","startTime":1128.786,"endTime":1132.236,"body":"are working with me,"},{"speaker":"Keenya Kelly","startTime":1132.236,"endTime":1133.226,"body":"I encourage them."},{"speaker":"Keenya Kelly","startTime":1133.226,"endTime":1134.576,"body":"I encourage them to go viral."},{"speaker":"Keenya Kelly","startTime":1135.056,"endTime":1138.041,"body":"But we encourage 'em to"},{"speaker":"Keenya Kelly","startTime":1135.056,"endTime":1138.041,"body":"create funnels, right?"},{"speaker":"Keenya Kelly","startTime":1138.041,"endTime":1140.171,"body":"So I have clients that"},{"speaker":"Keenya Kelly","startTime":1138.041,"endTime":1140.171,"body":"go viral all the time."},{"speaker":"Keenya Kelly","startTime":1140.171,"endTime":1144.131,"body":"Like one of my clients, she went"},{"speaker":"Keenya Kelly","startTime":1140.171,"endTime":1144.131,"body":"viral and she gained, um, 50,000"},{"speaker":"Keenya Kelly","startTime":1144.131,"endTime":1148.331,"body":"followers in 24 hours and 20,000"},{"speaker":"Keenya Kelly","startTime":1144.131,"endTime":1148.331,"body":"people join her email list"},{"speaker":"Brandee Gaar","startTime":1149.096,"endTime":1149.906,"body":"Wow."},{"speaker":"Keenya Kelly","startTime":1150.041,"endTime":1151.241,"body":"runs"},{"speaker":"Keenya Kelly","startTime":1150.041,"endTime":1151.241,"body":"an ad ever again."},{"speaker":"Keenya Kelly","startTime":1151.241,"endTime":1154.0910000000001,"body":"She got 20,000 potential"},{"speaker":"Keenya Kelly","startTime":1151.241,"endTime":1154.0910000000001,"body":"customers from one video."},{"speaker":"Keenya Kelly","startTime":1154.361,"endTime":1156.641,"body":"You know, one of my girls,"},{"speaker":"Keenya Kelly","startTime":1154.361,"endTime":1156.641,"body":"she's a, a lawyer, and"},{"speaker":"Keenya Kelly","startTime":1156.641,"endTime":1160.871,"body":"she had 120 calls to her"},{"speaker":"Keenya Kelly","startTime":1156.641,"endTime":1160.871,"body":"law office, and 10 became"},{"speaker":"Keenya Kelly","startTime":1160.871,"endTime":1163.271,"body":"clients because of a video."},{"speaker":"Brandee Gaar","startTime":1164.381,"endTime":1166.0910000000001,"body":"Wow,"},{"speaker":"Brandee Gaar","startTime":1164.381,"endTime":1166.0910000000001,"body":"that's so incredible."},{"speaker":"Brandee Gaar","startTime":1166.301,"endTime":1168.911,"body":"And I think, I do think that"},{"speaker":"Brandee Gaar","startTime":1166.301,"endTime":1168.911,"body":"exactly what you said about"},{"speaker":"Brandee Gaar","startTime":1168.911,"endTime":1171.3,"body":"being prepared for it, cause"},{"speaker":"Brandee Gaar","startTime":1168.911,"endTime":1171.3,"body":"you're right, Oprah's favorite"},{"speaker":"Brandee Gaar","startTime":1171.3,"endTime":1172.71,"body":"thing is also Shark Tank."},{"speaker":"Brandee Gaar","startTime":1172.71,"endTime":1173.46,"body":"Like I see."},{"speaker":"Brandee Gaar","startTime":1173.46,"endTime":1173.79,"body":"They."},{"speaker":"Brandee Gaar","startTime":1173.805,"endTime":1175.845,"body":"They'd always say like,"},{"speaker":"Brandee Gaar","startTime":1173.805,"endTime":1175.845,"body":"you need to be prepared."},{"speaker":"Brandee Gaar","startTime":1175.845,"endTime":1176.655,"body":"You need to be prepared."},{"speaker":"Brandee Gaar","startTime":1176.655,"endTime":1179.955,"body":"'cause when this episode"},{"speaker":"Brandee Gaar","startTime":1176.655,"endTime":1179.955,"body":"airs, like it's gonna be nuts."},{"speaker":"Brandee Gaar","startTime":1179.955,"endTime":1182.655,"body":"And I don't think that we"},{"speaker":"Brandee Gaar","startTime":1179.955,"endTime":1182.655,"body":"put enough emphasis on that"},{"speaker":"Brandee Gaar","startTime":1182.655,"endTime":1185.265,"body":"because so often business"},{"speaker":"Brandee Gaar","startTime":1182.655,"endTime":1185.265,"body":"owners are just like, I"},{"speaker":"Brandee Gaar","startTime":1185.265,"endTime":1186.285,"body":"want that viral moment."},{"speaker":"Brandee Gaar","startTime":1186.285,"endTime":1187.845,"body":"Like I want a viral video."},{"speaker":"Brandee Gaar","startTime":1188.955,"endTime":1192.315,"body":"But you're just not ready"},{"speaker":"Brandee Gaar","startTime":1188.955,"endTime":1192.315,"body":"to sustain what a viral"},{"speaker":"Brandee Gaar","startTime":1192.315,"endTime":1193.215,"body":"video can do for you."},{"speaker":"Brandee Gaar","startTime":1193.215,"endTime":1195.705,"body":"So I love that you talked"},{"speaker":"Brandee Gaar","startTime":1193.215,"endTime":1195.705,"body":"about like getting 20,000"},{"speaker":"Brandee Gaar","startTime":1195.705,"endTime":1196.665,"body":"people to your email list."},{"speaker":"Brandee Gaar","startTime":1196.665,"endTime":1198.075,"body":"That's insane."},{"speaker":"Brandee Gaar","startTime":1198.135,"endTime":1199.155,"body":"That is insane."},{"speaker":"Brandee Gaar","startTime":1199.485,"endTime":1202.365,"body":"Or 120 calls, like"},{"speaker":"Brandee Gaar","startTime":1199.485,"endTime":1202.365,"body":"new discovery calls."},{"speaker":"Brandee Gaar","startTime":1202.425,"endTime":1203.175,"body":"That is so."},{"speaker":"Brandee Gaar","startTime":1203.506,"endTime":1205.936,"body":"Amazing to be able to do that,"},{"speaker":"Brandee Gaar","startTime":1203.506,"endTime":1205.936,"body":"but you have to be ready for it."},{"speaker":"Brandee Gaar","startTime":1205.986,"endTime":1208.146,"body":"are there particular"},{"speaker":"Brandee Gaar","startTime":1205.986,"endTime":1208.146,"body":"things that you say, like"},{"speaker":"Brandee Gaar","startTime":1208.386,"endTime":1210.666,"body":"these are the things that"},{"speaker":"Brandee Gaar","startTime":1208.386,"endTime":1210.666,"body":"make up a viral video?"},{"speaker":"Brandee Gaar","startTime":1210.666,"endTime":1213.186,"body":"Like how do you kind of know"},{"speaker":"Brandee Gaar","startTime":1210.666,"endTime":1213.186,"body":"what's going to go viral?"},{"speaker":"Brandee Gaar","startTime":1213.186,"endTime":1213.786,"body":"Or do you,"},{"speaker":"Keenya Kelly","startTime":1214.481,"endTime":1216.731,"body":"so you don't"},{"speaker":"Keenya Kelly","startTime":1214.481,"endTime":1216.731,"body":"always know that a video's gonna"},{"speaker":"Keenya Kelly","startTime":1216.731,"endTime":1220.991,"body":"go viral, but you can, you can"},{"speaker":"Keenya Kelly","startTime":1216.731,"endTime":1220.991,"body":"do certain things to give it"},{"speaker":"Keenya Kelly","startTime":1221.231,"endTime":1222.791,"body":"more of a, more of a chance."},{"speaker":"Keenya Kelly","startTime":1222.851,"endTime":1226.331,"body":"So, for example, one of the"},{"speaker":"Keenya Kelly","startTime":1222.851,"endTime":1226.331,"body":"things that we do with our"},{"speaker":"Keenya Kelly","startTime":1226.331,"endTime":1229.541,"body":"audience or our clients is"},{"speaker":"Keenya Kelly","startTime":1226.331,"endTime":1229.541,"body":"like, before we film a video,"},{"speaker":"Keenya Kelly","startTime":1229.541,"endTime":1230.711,"body":"we're asking ourselves."},{"speaker":"Keenya Kelly","startTime":1231.296,"endTime":1233.846,"body":"How can, what is gonna"},{"speaker":"Keenya Kelly","startTime":1231.296,"endTime":1233.846,"body":"happen in this video?"},{"speaker":"Keenya Kelly","startTime":1234.116,"endTime":1237.536,"body":"Cause not just our regular"},{"speaker":"Keenya Kelly","startTime":1234.116,"endTime":1237.536,"body":"people, but everybody"},{"speaker":"Keenya Kelly","startTime":1237.656,"endTime":1238.556,"body":"to wanna share it."},{"speaker":"Keenya Kelly","startTime":1238.556,"endTime":1240.986,"body":"Like for example, like do you"},{"speaker":"Keenya Kelly","startTime":1238.556,"endTime":1240.986,"body":"know what's happening right"},{"speaker":"Keenya Kelly","startTime":1240.986,"endTime":1243.026,"body":"now with Duolingo on TikTok?"},{"speaker":"Brandee Gaar","startTime":1243.561,"endTime":1243.781,"body":"No."},{"speaker":"Keenya Kelly","startTime":1244.771,"endTime":1245.251,"body":"Duolingo."},{"speaker":"Keenya Kelly","startTime":1245.696,"endTime":1248.606,"body":"So Duolingo is the platform"},{"speaker":"Keenya Kelly","startTime":1245.696,"endTime":1248.606,"body":"where you can learn"},{"speaker":"Keenya Kelly","startTime":1248.606,"endTime":1249.536,"body":"a different language."},{"speaker":"Keenya Kelly","startTime":1249.596,"endTime":1252.746,"body":"And Duolingo over the last"},{"speaker":"Keenya Kelly","startTime":1249.596,"endTime":1252.746,"body":"couple years has become very"},{"speaker":"Keenya Kelly","startTime":1253.076,"endTime":1254.336,"body":"creative in their marketing."},{"speaker":"Keenya Kelly","startTime":1254.336,"endTime":1257.546,"body":"I mean, they have so much fun in"},{"speaker":"Keenya Kelly","startTime":1254.336,"endTime":1257.546,"body":"their marketing that you forget"},{"speaker":"Keenya Kelly","startTime":1257.546,"endTime":1260.396,"body":"that they're trying to get you"},{"speaker":"Keenya Kelly","startTime":1257.546,"endTime":1260.396,"body":"to learn a different language."},{"speaker":"Keenya Kelly","startTime":1260.696,"endTime":1263.846,"body":"Well, after the Super Bowl,"},{"speaker":"Keenya Kelly","startTime":1260.696,"endTime":1263.846,"body":"they killed the mascot."},{"speaker":"Keenya Kelly","startTime":1265.136,"endTime":1268.016,"body":"So they did this campaign"},{"speaker":"Keenya Kelly","startTime":1265.136,"endTime":1268.016,"body":"where they were making fun of"},{"speaker":"Keenya Kelly","startTime":1268.016,"endTime":1271.406,"body":"Drake and Kendrick Lamar, and"},{"speaker":"Keenya Kelly","startTime":1268.016,"endTime":1271.406,"body":"then the next day they were"},{"speaker":"Keenya Kelly","startTime":1271.406,"endTime":1273.456,"body":"like rest in peace to Duo."},{"speaker":"Keenya Kelly","startTime":1273.5430000000001,"endTime":1277.143,"body":"And it became, it was quite the"},{"speaker":"Keenya 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they started creating"},{"speaker":"Keenya Kelly","startTime":1293.643,"endTime":1297.093,"body":"videos like, well, I'm taking"},{"speaker":"Keenya Kelly","startTime":1293.643,"endTime":1297.093,"body":"my kids now that you're dead."},{"speaker":"Keenya Kelly","startTime":1297.093,"endTime":1299.703,"body":"I'm taking the scrub daddy,"},{"speaker":"Keenya Kelly","startTime":1297.093,"endTime":1299.703,"body":"you know, quote unquote daddy."},{"speaker":"Keenya Kelly","startTime":1300.063,"endTime":1303.153,"body":"And then Vistaprint and"},{"speaker":"Keenya Kelly","startTime":1300.063,"endTime":1303.153,"body":"all these other mascots"},{"speaker":"Keenya Kelly","startTime":1303.153,"endTime":1306.663,"body":"started jumping on the \"Duo"},{"speaker":"Keenya Kelly","startTime":1303.153,"endTime":1306.663,"body":"died\" trend and all this."},{"speaker":"Keenya Kelly","startTime":1306.663,"endTime":1307.163,"body":"Stuff."},{"speaker":"Keenya 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so when"},{"speaker":"Keenya Kelly","startTime":1320.843,"endTime":1324.593,"body":"we're talking about, you"},{"speaker":"Keenya Kelly","startTime":1324.593,"endTime":1327.408,"body":"know, creating a viral video,"},{"speaker":"Keenya Kelly","startTime":1324.593,"endTime":1327.408,"body":"viral, it's really about."},{"speaker":"Keenya Kelly","startTime":1328.2930000000001,"endTime":1329.553,"body":"It's like a formula, right?"},{"speaker":"Keenya Kelly","startTime":1329.553,"endTime":1332.433,"body":"So the first part of a viral"},{"speaker":"Keenya Kelly","startTime":1329.553,"endTime":1332.433,"body":"video is what's happening in the"},{"speaker":"Keenya Kelly","startTime":1332.433,"endTime":1334.023,"body":"beginning of the video, right?"},{"speaker":"Keenya Kelly","startTime":1334.2930000000001,"endTime":1337.113,"body":"The video doesn't necessarily"},{"speaker":"Keenya Kelly","startTime":1334.2930000000001,"endTime":1337.113,"body":"have to be funny or you're"},{"speaker":"Keenya Kelly","startTime":1337.113,"endTime":1340.053,"body":"killing off your mascot,"},{"speaker":"Keenya Kelly","startTime":1337.113,"endTime":1340.053,"body":"but it does have to be, you"},{"speaker":"Keenya Kelly","startTime":1340.053,"endTime":1342.453,"body":"have to think through why"},{"speaker":"Keenya Kelly","startTime":1340.053,"endTime":1342.453,"body":"would a person just wanna"},{"speaker":"Keenya Kelly","startTime":1342.453,"endTime":1343.593,"body":"stop and watch this video?"},{"speaker":"Keenya Kelly","startTime":1343.593,"endTime":1344.523,"body":"That's the first part."},{"speaker":"Keenya Kelly","startTime":1344.943,"endTime":1348.333,"body":"And then second, what's the"},{"speaker":"Keenya Kelly","startTime":1344.943,"endTime":1348.333,"body":"story that's being told that"},{"speaker":"Keenya Kelly","startTime":1348.333,"endTime":1351.123,"body":"makes you not only wanna watch"},{"speaker":"Keenya 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showcasing"},{"speaker":"Keenya Kelly","startTime":1364.328,"endTime":1367.298,"body":"all the different foods"},{"speaker":"Keenya Kelly","startTime":1367.298,"endTime":1369.548,"body":"and things that you can get"},{"speaker":"Keenya Kelly","startTime":1367.298,"endTime":1369.548,"body":"when you order on Instacart."},{"speaker":"Keenya Kelly","startTime":1369.578,"endTime":1372.248,"body":"Now, you didn't know it was"},{"speaker":"Keenya Kelly","startTime":1369.578,"endTime":1372.248,"body":"Instacart until you got to"},{"speaker":"Keenya Kelly","startTime":1372.248,"endTime":1375.338,"body":"the end of the commercial,"},{"speaker":"Keenya Kelly","startTime":1372.248,"endTime":1375.338,"body":"but all you wanted to do"},{"speaker":"Keenya Kelly","startTime":1375.338,"endTime":1376.718,"body":"was re-watch it, right?"},{"speaker":"Keenya Kelly","startTime":1376.718,"endTime":1378.818,"body":"All you wanted to do was"},{"speaker":"Keenya Kelly","startTime":1376.718,"endTime":1378.818,"body":"share it with a friend."},{"speaker":"Keenya Kelly","startTime":1379.148,"endTime":1381.218,"body":"And so when you're"},{"speaker":"Keenya Kelly","startTime":1379.148,"endTime":1381.218,"body":"creating content, you"},{"speaker":"Keenya Kelly","startTime":1381.218,"endTime":1382.268,"body":"wanna say to yourself."},{"speaker":"Keenya Kelly","startTime":1382.578,"endTime":1385.728,"body":"What, what is happening in here"},{"speaker":"Keenya Kelly","startTime":1382.578,"endTime":1385.728,"body":"that I've gotta tell someone?"},{"speaker":"Keenya Kelly","startTime":1385.728,"endTime":1387.948,"body":"Like there's this video of"},{"speaker":"Keenya Kelly","startTime":1385.728,"endTime":1387.948,"body":"this black woman at a, um."},{"speaker":"Keenya Kelly","startTime":1388.398,"endTime":1391.518,"body":"Like a high school football"},{"speaker":"Keenya Kelly","startTime":1388.398,"endTime":1391.518,"body":"game and it's cold outside,"},{"speaker":"Keenya Kelly","startTime":1391.518,"endTime":1394.098,"body":"but you see she's burning up,"},{"speaker":"Keenya Kelly","startTime":1391.518,"endTime":1394.098,"body":"like you see heat coming from"},{"speaker":"Keenya Kelly","startTime":1394.098,"endTime":1397.368,"body":"her head and it's because she's"},{"speaker":"Keenya Kelly","startTime":1394.098,"endTime":1397.368,"body":"having a hot flash, right?"},{"speaker":"Keenya Kelly","startTime":1397.698,"endTime":1401.148,"body":"And so a video like that, you"},{"speaker":"Keenya Kelly","startTime":1397.698,"endTime":1401.148,"body":"know, I'm sure the video was"},{"speaker":"Keenya Kelly","startTime":1401.148,"endTime":1404.718,"body":"longer than what we're seeing,"},{"speaker":"Keenya Kelly","startTime":1401.148,"endTime":1404.718,"body":"but the clip they showed was"},{"speaker":"Keenya Kelly","startTime":1404.718,"endTime":1407.658,"body":"just her sitting there and"},{"speaker":"Keenya Kelly","startTime":1404.718,"endTime":1407.658,"body":"the heat coming from her head."},{"speaker":"Keenya Kelly","startTime":1407.868,"endTime":1409.938,"body":"Because people are like,"},{"speaker":"Keenya Kelly","startTime":1407.868,"endTime":1409.938,"body":"what is going on there?"},{"speaker":"Keenya Kelly","startTime":1409.938,"endTime":1411.708,"body":"And now all they wanna"},{"speaker":"Keenya Kelly","startTime":1409.938,"endTime":1411.708,"body":"do is share with their"},{"speaker":"Keenya Kelly","startTime":1411.708,"endTime":1412.6680000000001,"body":"menopause friends."},{"speaker":"Brandee Gaar","startTime":1412.728,"endTime":1413.148,"body":"Right."},{"speaker":"Brandee Gaar","startTime":1413.178,"endTime":1413.628,"body":"Right."},{"speaker":"Brandee Gaar","startTime":1414.198,"endTime":1415.338,"body":"That makes total sense."},{"speaker":"Brandee Gaar","startTime":1415.338,"endTime":1419.808,"body":"And so really, would you"},{"speaker":"Brandee Gaar","startTime":1415.338,"endTime":1419.808,"body":"say that shareable content"},{"speaker":"Brandee Gaar","startTime":1419.808,"endTime":1421.938,"body":"is really what you're"},{"speaker":"Brandee Gaar","startTime":1419.808,"endTime":1421.938,"body":"looking for in trying to"},{"speaker":"Brandee Gaar","startTime":1421.938,"endTime":1423.798,"body":"get a video to go viral?"},{"speaker":"Keenya Kelly","startTime":1424.623,"endTime":1424.983,"body":"Yes."},{"speaker":"Keenya Kelly","startTime":1424.983,"endTime":1427.353,"body":"So because the thing, the"},{"speaker":"Keenya Kelly","startTime":1424.983,"endTime":1427.353,"body":"reason why video goes viral is"},{"speaker":"Keenya Kelly","startTime":1427.353,"endTime":1429.5430000000001,"body":"not just because you watched"},{"speaker":"Keenya Kelly","startTime":1427.353,"endTime":1429.5430000000001,"body":"it over and over again."},{"speaker":"Keenya Kelly","startTime":1429.843,"endTime":1431.928,"body":"It's because you watched"},{"speaker":"Keenya Kelly","startTime":1429.843,"endTime":1431.928,"body":"it and you shared it, and"},{"speaker":"Keenya Kelly","startTime":1431.928,"endTime":1434.073,"body":"you kept sharing it, and"},{"speaker":"Keenya Kelly","startTime":1431.928,"endTime":1434.073,"body":"you keep sharing it and"},{"speaker":"Keenya Kelly","startTime":1434.163,"endTime":1435.5430000000001,"body":"everybody keeps sharing it."},{"speaker":"Brandee Gaar","startTime":1436.128,"endTime":1436.6680000000001,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":1436.698,"endTime":1437.118,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1437.148,"endTime":1438.078,"body":"That makes so much sense."},{"speaker":"Brandee Gaar","startTime":1438.198,"endTime":1443.238,"body":"And so when you're a business"},{"speaker":"Brandee Gaar","startTime":1438.198,"endTime":1443.238,"body":"owner, right, like it, you"},{"speaker":"Brandee Gaar","startTime":1443.238,"endTime":1445.968,"body":"know, a lot of our business"},{"speaker":"Brandee Gaar","startTime":1443.238,"endTime":1445.968,"body":"owners, it's like, it feels"},{"speaker":"Brandee Gaar","startTime":1445.998,"endTime":1451.158,"body":"like it's harder to create viral"},{"speaker":"Brandee Gaar","startTime":1445.998,"endTime":1451.158,"body":"content, I would say, because"},{"speaker":"Brandee Gaar","startTime":1451.158,"endTime":1452.358,"body":"it's not funny sometimes."},{"speaker":"Brandee Gaar","startTime":1452.358,"endTime":1452.598,"body":"Right."},{"speaker":"Brandee Gaar","startTime":1452.598,"endTime":1454.998,"body":"But I love how you're kind"},{"speaker":"Brandee Gaar","startTime":1452.598,"endTime":1454.998,"body":"of describing, I'm guessing"},{"speaker":"Brandee Gaar","startTime":1455.298,"endTime":1457.608,"body":"that this person with"},{"speaker":"Brandee Gaar","startTime":1455.298,"endTime":1457.608,"body":"the, the menopause, right?"},{"speaker":"Brandee Gaar","startTime":1457.968,"endTime":1460.938,"body":"Was that for a business or was"},{"speaker":"Brandee Gaar","startTime":1457.968,"endTime":1460.938,"body":"it just like a funny video?"},{"speaker":"Keenya Kelly","startTime":1461.433,"endTime":1462.483,"body":"It was"},{"speaker":"Keenya Kelly","startTime":1461.433,"endTime":1462.483,"body":"just a funny video."},{"speaker":"Keenya Kelly","startTime":1462.5430000000001,"endTime":1463.2930000000001,"body":"Yeah, yeah."},{"speaker":"Keenya Kelly","startTime":1463.2930000000001,"endTime":1463.294,"body":"Yeah."},{"speaker":"Keenya Kelly","startTime":1463.323,"endTime":1464.733,"body":"But, but businesses, yeah."},{"speaker":"Keenya Kelly","startTime":1464.733,"endTime":1468.783,"body":"We don't typically go viral"},{"speaker":"Keenya Kelly","startTime":1464.733,"endTime":1468.783,"body":"as much unless we have"},{"speaker":"Keenya Kelly","startTime":1469.023,"endTime":1471.753,"body":"really thought through"},{"speaker":"Keenya Kelly","startTime":1469.023,"endTime":1471.753,"body":"each piece of content,"},{"speaker":"Keenya Kelly","startTime":1471.753,"endTime":1473.313,"body":"each frame of the video."},{"speaker":"Brandee Gaar","startTime":1474.078,"endTime":1474.858,"body":"Yeah,"},{"speaker":"Brandee Gaar","startTime":1474.078,"endTime":1474.858,"body":"that makes sense."},{"speaker":"Brandee Gaar","startTime":1475.218,"endTime":1477.678,"body":"But what could be really"},{"speaker":"Brandee Gaar","startTime":1475.218,"endTime":1477.678,"body":"interesting to me is that"},{"speaker":"Brandee Gaar","startTime":1477.733,"endTime":1479.033,"body":"if you have great, like."},{"speaker":"Brandee Gaar","startTime":1480.258,"endTime":1481.938,"body":"I, I say chewable content."},{"speaker":"Brandee Gaar","startTime":1481.938,"endTime":1484.488,"body":"I don't even know what chewable"},{"speaker":"Brandee Gaar","startTime":1481.938,"endTime":1484.488,"body":"con, you know, but like content"},{"speaker":"Brandee Gaar","startTime":1484.488,"endTime":1487.128,"body":"people can really sink their"},{"speaker":"Brandee Gaar","startTime":1484.488,"endTime":1487.128,"body":"teeth into that they want from"},{"speaker":"Brandee Gaar","startTime":1487.128,"endTime":1489.9180000000001,"body":"your business, and then you"},{"speaker":"Brandee Gaar","startTime":1487.128,"endTime":1489.9180000000001,"body":"have lots and lots of that on"},{"speaker":"Brandee Gaar","startTime":1489.9180000000001,"endTime":1493.998,"body":"your platform, and then you get"},{"speaker":"Brandee Gaar","startTime":1489.9180000000001,"endTime":1493.998,"body":"one video to pop off, right?"},{"speaker":"Brandee Gaar","startTime":1493.998,"endTime":1495.828,"body":"That just kind of brings"},{"speaker":"Brandee Gaar","startTime":1493.998,"endTime":1495.828,"body":"people in that makes them wanna"},{"speaker":"Brandee Gaar","startTime":1495.828,"endTime":1497.268,"body":"binge and know more about you."},{"speaker":"Brandee Gaar","startTime":1497.508,"endTime":1500.208,"body":"That could be a really easy"},{"speaker":"Brandee Gaar","startTime":1497.508,"endTime":1500.208,"body":"way to do that as well, where"},{"speaker":"Brandee Gaar","startTime":1500.208,"endTime":1502.938,"body":"you're not trying to make"},{"speaker":"Brandee Gaar","startTime":1500.208,"endTime":1502.938,"body":"every video go viral, right."},{"speaker":"Keenya Kelly","startTime":1503.448,"endTime":1504.258,"body":"Yeah, for sure."},{"speaker":"Keenya Kelly","startTime":1504.258,"endTime":1506.088,"body":"So one of the things I"},{"speaker":"Keenya Kelly","startTime":1504.258,"endTime":1506.088,"body":"always tell our clients"},{"speaker":"Keenya Kelly","startTime":1506.088,"endTime":1509.118,"body":"is like, don't focus on"},{"speaker":"Keenya Kelly","startTime":1506.088,"endTime":1509.118,"body":"just trying to go viral."},{"speaker":"Keenya Kelly","startTime":1509.178,"endTime":1511.638,"body":"'cause what you really need"},{"speaker":"Keenya Kelly","startTime":1509.178,"endTime":1511.638,"body":"is, you know, maybe a hundred"},{"speaker":"Keenya Kelly","startTime":1511.638,"endTime":1514.128,"body":"thousand views, maybe 10,000"},{"speaker":"Keenya Kelly","startTime":1511.638,"endTime":1514.128,"body":"views is what you really need,"},{"speaker":"Keenya Kelly","startTime":1514.488,"endTime":1515.958,"body":"um, from your video content."},{"speaker":"Keenya Kelly","startTime":1516.258,"endTime":1519.708,"body":"Um, and then yes, if you can"},{"speaker":"Keenya Kelly","startTime":1516.258,"endTime":1519.708,"body":"get one video that can pop off,"},{"speaker":"Keenya Kelly","startTime":1519.738,"endTime":1522.048,"body":"yeah, it'll bring attention"},{"speaker":"Keenya Kelly","startTime":1519.738,"endTime":1522.048,"body":"to all the other content."},{"speaker":"Keenya Kelly","startTime":1522.483,"endTime":1525.303,"body":"One of the other things is like,"},{"speaker":"Keenya Kelly","startTime":1522.483,"endTime":1525.303,"body":"is giving yourself permission"},{"speaker":"Keenya Kelly","startTime":1525.303,"endTime":1526.803,"body":"to be creative, right?"},{"speaker":"Keenya Kelly","startTime":1526.803,"endTime":1530.0430000000001,"body":"So we're in a, in 2025, we're"},{"speaker":"Keenya Kelly","startTime":1526.803,"endTime":1530.0430000000001,"body":"not in a space where people"},{"speaker":"Keenya Kelly","startTime":1530.0430000000001,"endTime":1532.563,"body":"are watching as much of us"},{"speaker":"Keenya Kelly","startTime":1530.0430000000001,"endTime":1532.563,"body":"like talking head videos."},{"speaker":"Keenya Kelly","startTime":1532.893,"endTime":1535.353,"body":"So they are watching them,"},{"speaker":"Keenya Kelly","startTime":1532.893,"endTime":1535.353,"body":"but we have to be even"},{"speaker":"Keenya Kelly","startTime":1535.353,"endTime":1538.833,"body":"more strategic and creative"},{"speaker":"Keenya Kelly","startTime":1535.353,"endTime":1538.833,"body":"with those types of videos."},{"speaker":"Keenya Kelly","startTime":1538.833,"endTime":1541.083,"body":"Like for example, let's"},{"speaker":"Keenya Kelly","startTime":1538.833,"endTime":1541.083,"body":"just say you, you're a"},{"speaker":"Keenya Kelly","startTime":1541.083,"endTime":1542.523,"body":"photographer at a wedding."},{"speaker":"Keenya Kelly","startTime":1542.788,"endTime":1543.058,"body":"Right."},{"speaker":"Keenya Kelly","startTime":1543.328,"endTime":1543.808,"body":"Great."},{"speaker":"Keenya Kelly","startTime":1543.808,"endTime":1546.388,"body":"We love that you got videos"},{"speaker":"Keenya Kelly","startTime":1543.808,"endTime":1546.388,"body":"of this beautiful wedding,"},{"speaker":"Keenya Kelly","startTime":1546.448,"endTime":1550.378,"body":"but what else could you do to"},{"speaker":"Keenya Kelly","startTime":1546.448,"endTime":1550.378,"body":"help your wedding business?"},{"speaker":"Keenya Kelly","startTime":1550.378,"endTime":1554.398,"body":"It could be you are, you're"},{"speaker":"Keenya Kelly","startTime":1550.378,"endTime":1554.398,"body":"videoing the before, like"},{"speaker":"Keenya Kelly","startTime":1554.398,"endTime":1556.258,"body":"the, here's what everything"},{"speaker":"Keenya Kelly","startTime":1554.398,"endTime":1556.258,"body":"looked like before"},{"speaker":"Keenya Kelly","startTime":1556.258,"endTime":1557.428,"body":"and then here's after."},{"speaker":"Keenya Kelly","startTime":1557.758,"endTime":1560.728,"body":"But you're utilizing some"},{"speaker":"Keenya Kelly","startTime":1557.758,"endTime":1560.728,"body":"of these trends, right?"},{"speaker":"Keenya Kelly","startTime":1560.728,"endTime":1564.478,"body":"Where here's the sound and it's"},{"speaker":"Keenya Kelly","startTime":1560.728,"endTime":1564.478,"body":"like this, and then it explodes."},{"speaker":"Keenya Kelly","startTime":1564.478,"endTime":1566.518,"body":"It's like you just,"},{"speaker":"Keenya Kelly","startTime":1564.478,"endTime":1566.518,"body":"you're taking these."},{"speaker":"Keenya Kelly","startTime":1566.883,"endTime":1569.403,"body":"Funny, creative things that"},{"speaker":"Keenya Kelly","startTime":1566.883,"endTime":1569.403,"body":"are happening on social that"},{"speaker":"Keenya Kelly","startTime":1569.403,"endTime":1573.393,"body":"have nothing to do with your"},{"speaker":"Keenya Kelly","startTime":1569.403,"endTime":1573.393,"body":"wedding, but you're going, oh, I"},{"speaker":"Keenya Kelly","startTime":1573.393,"endTime":1576.483,"body":"can actually take that scenario"},{"speaker":"Keenya Kelly","startTime":1573.393,"endTime":1576.483,"body":"and put it into this frame"},{"speaker":"Keenya Kelly","startTime":1576.813,"endTime":1577.983,"body":"and I can make it into that."},{"speaker":"Keenya Kelly","startTime":1578.073,"endTime":1580.773,"body":"And so like, uh, I've seen"},{"speaker":"Keenya Kelly","startTime":1578.073,"endTime":1580.773,"body":"a lot of photographers and"},{"speaker":"Keenya Kelly","startTime":1580.773,"endTime":1583.593,"body":"videographers that partner"},{"speaker":"Keenya Kelly","startTime":1580.773,"endTime":1583.593,"body":"with the bride in the groom."},{"speaker":"Keenya Kelly","startTime":1584.0430000000001,"endTime":1587.163,"body":"And prior to the day, they are"},{"speaker":"Keenya Kelly","startTime":1584.0430000000001,"endTime":1587.163,"body":"thinking through what kind of"},{"speaker":"Keenya Kelly","startTime":1587.163,"endTime":1588.963,"body":"trends can we do with the bride?"},{"speaker":"Keenya Kelly","startTime":1588.963,"endTime":1591.603,"body":"Can we do with the groom,"},{"speaker":"Keenya Kelly","startTime":1588.963,"endTime":1591.603,"body":"with the mom, with all the"},{"speaker":"Keenya Kelly","startTime":1591.603,"endTime":1594.933,"body":"different aspects of the"},{"speaker":"Keenya Kelly","startTime":1591.603,"endTime":1594.933,"body":"wedding and the bride and"},{"speaker":"Keenya Kelly","startTime":1594.933,"endTime":1595.893,"body":"them, they're all about it."},{"speaker":"Keenya Kelly","startTime":1595.923,"endTime":1597.693,"body":"'cause they're like, this"},{"speaker":"Keenya Kelly","startTime":1595.923,"endTime":1597.693,"body":"is, this would be great"},{"speaker":"Keenya Kelly","startTime":1597.873,"endTime":1599.163,"body":"for our, for our wedding."},{"speaker":"Keenya Kelly","startTime":1599.193,"endTime":1602.133,"body":"But you are thinking about it"},{"speaker":"Keenya Kelly","startTime":1599.193,"endTime":1602.133,"body":"in terms of this is gonna be"},{"speaker":"Keenya Kelly","startTime":1602.133,"endTime":1603.453,"body":"great content for my business."},{"speaker":"Brandee Gaar","startTime":1603.738,"endTime":1604.428,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":1604.458,"endTime":1604.848,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":1605.088,"endTime":1608.508,"body":"I think that's actually a"},{"speaker":"Brandee Gaar","startTime":1605.088,"endTime":1608.508,"body":"huge piece of the puzzle,"},{"speaker":"Brandee Gaar","startTime":1608.568,"endTime":1612.1680000000001,"body":"especially for our listeners,"},{"speaker":"Brandee Gaar","startTime":1608.568,"endTime":1612.1680000000001,"body":"is thinking about it"},{"speaker":"Brandee Gaar","startTime":1612.318,"endTime":1614.778,"body":"beforehand and planning."},{"speaker":"Brandee Gaar","startTime":1614.808,"endTime":1615.258,"body":"Right."},{"speaker":"Brandee Gaar","startTime":1615.258,"endTime":1619.308,"body":"And because so often we think of"},{"speaker":"Brandee Gaar","startTime":1615.258,"endTime":1619.308,"body":"social media as an afterthought"},{"speaker":"Brandee Gaar","startTime":1619.308,"endTime":1620.928,"body":"or a when I have time."},{"speaker":"Brandee Gaar","startTime":1621.258,"endTime":1624.348,"body":"So just what you just said"},{"speaker":"Brandee Gaar","startTime":1621.258,"endTime":1624.348,"body":"right there is like planning"},{"speaker":"Brandee Gaar","startTime":1624.348,"endTime":1625.098,"body":"what you're gonna do."},{"speaker":"Brandee Gaar","startTime":1625.098,"endTime":1628.248,"body":"Do you encourage your"},{"speaker":"Brandee Gaar","startTime":1625.098,"endTime":1628.248,"body":"students, your clients, to."},{"speaker":"Brandee Gaar","startTime":1628.863,"endTime":1631.773,"body":"How far out are you"},{"speaker":"Brandee Gaar","startTime":1628.863,"endTime":1631.773,"body":"planning content or what?"},{"speaker":"Brandee Gaar","startTime":1631.803,"endTime":1633.303,"body":"What do you think about that?"},{"speaker":"Keenya Kelly","startTime":1633.858,"endTime":1636.408,"body":"Yeah, so, uh,"},{"speaker":"Keenya Kelly","startTime":1633.858,"endTime":1636.408,"body":"like, like today at like three"},{"speaker":"Keenya Kelly","startTime":1636.408,"endTime":1638.628,"body":"o'clock I'm doing this thing"},{"speaker":"Keenya Kelly","startTime":1636.408,"endTime":1638.628,"body":"called a B-roll filming day."},{"speaker":"Keenya Kelly","startTime":1638.628,"endTime":1641.178,"body":"And so this is where I'm just"},{"speaker":"Keenya Kelly","startTime":1638.628,"endTime":1641.178,"body":"filming myself doing B-roll"},{"speaker":"Keenya Kelly","startTime":1641.178,"endTime":1643.698,"body":"for, for an hour, but I plan it."},{"speaker":"Keenya Kelly","startTime":1643.698,"endTime":1646.788,"body":"I know exactly the shots"},{"speaker":"Keenya Kelly","startTime":1643.698,"endTime":1646.788,"body":"that I need to film, right?"},{"speaker":"Keenya Kelly","startTime":1647.028,"endTime":1649.728,"body":"If I am hosting an"},{"speaker":"Keenya Kelly","startTime":1647.028,"endTime":1649.728,"body":"event and I know."},{"speaker":"Keenya Kelly","startTime":1650.448,"endTime":1653.898,"body":"A, b, c, this is gonna happen"},{"speaker":"Keenya 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the"},{"speaker":"Keenya Kelly","startTime":1669.318,"endTime":1672.258,"body":"bride groom or whomever, how"},{"speaker":"Keenya Kelly","startTime":1669.318,"endTime":1672.258,"body":"are they planning on using."},{"speaker":"Keenya Kelly","startTime":1672.648,"endTime":1673.908,"body":"The flowers, right?"},{"speaker":"Keenya Kelly","startTime":1674.148,"endTime":1676.098,"body":"And am I delivering it to them?"},{"speaker":"Keenya Kelly","startTime":1676.098,"endTime":1677.058,"body":"Am I setting things up?"},{"speaker":"Keenya Kelly","startTime":1677.058,"endTime":1680.088,"body":"If you are, then you can go,"},{"speaker":"Keenya Kelly","startTime":1677.058,"endTime":1680.088,"body":"okay, let me get permission"},{"speaker":"Keenya Kelly","startTime":1680.088,"endTime":1682.488,"body":"from the bride and groom"},{"speaker":"Keenya Kelly","startTime":1680.088,"endTime":1682.488,"body":"to do before and afters."},{"speaker":"Keenya Kelly","startTime":1682.488,"endTime":1684.768,"body":"And once they say yes,"},{"speaker":"Keenya Kelly","startTime":1682.488,"endTime":1684.768,"body":"you're showing them this"},{"speaker":"Keenya Kelly","startTime":1684.768,"endTime":1686.838,"body":"is what I wanna do and"},{"speaker":"Keenya Kelly","startTime":1684.768,"endTime":1686.838,"body":"how it's gonna turn out."},{"speaker":"Keenya Kelly","startTime":1687.438,"endTime":1689.748,"body":"More than likely they're"},{"speaker":"Keenya Kelly","startTime":1687.438,"endTime":1689.748,"body":"like, yeah, do it."},{"speaker":"Keenya Kelly","startTime":1689.748,"endTime":1692.118,"body":"And can we get the, can we"},{"speaker":"Keenya Kelly","startTime":1689.748,"endTime":1692.118,"body":"get the, the footage once"},{"speaker":"Keenya Kelly","startTime":1692.118,"endTime":1694.308,"body":"you finish with it, the"},{"speaker":"Keenya Kelly","startTime":1692.118,"endTime":1694.308,"body":"more you're planning in"},{"speaker":"Keenya Kelly","startTime":1694.308,"endTime":1697.098,"body":"advance, the more you can get"},{"speaker":"Keenya Kelly","startTime":1694.308,"endTime":1697.098,"body":"permission from everybody else."},{"speaker":"Brandee Gaar","startTime":1697.473,"endTime":1697.803,"body":"Mm-hmm."},{"speaker":"Brandee Gaar","startTime":1698.109,"endTime":1698.439,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":1698.439,"endTime":1699.3990000000001,"body":"That's so good."},{"speaker":"Brandee Gaar","startTime":1699.3990000000001,"endTime":1702.249,"body":"And, and I think just knowing,"},{"speaker":"Brandee Gaar","startTime":1699.3990000000001,"endTime":1702.249,"body":"going into it, because"},{"speaker":"Brandee Gaar","startTime":1702.249,"endTime":1705.819,"body":"so often vendors show up"},{"speaker":"Brandee Gaar","startTime":1702.249,"endTime":1705.819,"body":"at a wedding and you are."},{"speaker":"Brandee Gaar","startTime":1706.584,"endTime":1709.344,"body":"You're just kinda just grabbing"},{"speaker":"Brandee Gaar","startTime":1706.584,"endTime":1709.344,"body":"whatever footage is there and"},{"speaker":"Brandee Gaar","startTime":1709.344,"endTime":1711.624,"body":"then after you're just sitting"},{"speaker":"Brandee Gaar","startTime":1709.344,"endTime":1711.624,"body":"with it, staring at it like,"},{"speaker":"Brandee Gaar","startTime":1711.624,"endTime":1713.004,"body":"what am I gonna do with this?"},{"speaker":"Brandee Gaar","startTime":1713.004,"endTime":1713.964,"body":"What can I do with this?"},{"speaker":"Brandee Gaar","startTime":1714.654,"endTime":1716.664,"body":"And I think pre-planning"},{"speaker":"Brandee Gaar","startTime":1714.654,"endTime":1716.664,"body":"is so smart."},{"speaker":"Brandee Gaar","startTime":1716.934,"endTime":1719.454,"body":"Hearing you say you're"},{"speaker":"Brandee Gaar","startTime":1716.934,"endTime":1719.454,"body":"pre-planning your B roll is"},{"speaker":"Brandee Gaar","startTime":1719.454,"endTime":1720.924,"body":"really fascinating to me too."},{"speaker":"Brandee Gaar","startTime":1720.924,"endTime":1723.114,"body":"Can you tell us just a"},{"speaker":"Brandee Gaar","startTime":1720.924,"endTime":1723.114,"body":"little bit more about that?"},{"speaker":"Brandee Gaar","startTime":1723.144,"endTime":1727.884,"body":"'cause I don't think enough"},{"speaker":"Brandee Gaar","startTime":1723.144,"endTime":1727.884,"body":"of us do great B-roll at all."},{"speaker":"Keenya Kelly","startTime":1728.394,"endTime":1729.324,"body":"Yeah, for sure."},{"speaker":"Keenya Kelly","startTime":1729.324,"endTime":1731.844,"body":"So one of the things I"},{"speaker":"Keenya Kelly","startTime":1729.324,"endTime":1731.844,"body":"recognize is that as somebody"},{"speaker":"Keenya Kelly","startTime":1731.844,"endTime":1734.664,"body":"who creates content and has a"},{"speaker":"Keenya Kelly","startTime":1731.844,"endTime":1734.664,"body":"business, it's a lot of work,"},{"speaker":"Keenya Kelly","startTime":1734.904,"endTime":1737.604,"body":"you know, to have time to"},{"speaker":"Keenya Kelly","startTime":1734.904,"endTime":1737.604,"body":"film and to run my business."},{"speaker":"Keenya Kelly","startTime":1737.814,"endTime":1741.714,"body":"And so I realized that like,"},{"speaker":"Keenya Kelly","startTime":1737.814,"endTime":1741.714,"body":"okay, if I plan a day where"},{"speaker":"Keenya Kelly","startTime":1741.714,"endTime":1744.594,"body":"I'm filming for an hour and"},{"speaker":"Keenya Kelly","startTime":1741.714,"endTime":1744.594,"body":"I give my students access to"},{"speaker":"Keenya Kelly","startTime":1744.594,"endTime":1748.164,"body":"do it as well, not only can I"},{"speaker":"Keenya Kelly","startTime":1744.594,"endTime":1748.164,"body":"film, but they can also film."},{"speaker":"Keenya Kelly","startTime":1748.464,"endTime":1751.534,"body":"So prior to, On a regular"},{"speaker":"Keenya Kelly","startTime":1748.464,"endTime":1751.534,"body":"basis, I'm on social media and"},{"speaker":"Keenya Kelly","startTime":1751.534,"endTime":1752.974,"body":"I see these really cool ideas."},{"speaker":"Keenya Kelly","startTime":1753.304,"endTime":1756.814,"body":"So I take all these videos from"},{"speaker":"Keenya Kelly","startTime":1753.304,"endTime":1756.814,"body":"other creators and I copy the"},{"speaker":"Keenya Kelly","startTime":1756.814,"endTime":1759.934,"body":"link and I have like a list on"},{"speaker":"Keenya Kelly","startTime":1756.814,"endTime":1759.934,"body":"my notes that says, shoot this."},{"speaker":"Keenya Kelly","startTime":1760.234,"endTime":1760.684,"body":"Right."},{"speaker":"Keenya Kelly","startTime":1760.744,"endTime":1762.574,"body":"And then I have the link"},{"speaker":"Keenya Kelly","startTime":1760.744,"endTime":1762.574,"body":"to whatever the video"},{"speaker":"Keenya Kelly","startTime":1762.574,"endTime":1763.624,"body":"is and what they did."},{"speaker":"Keenya Kelly","startTime":1763.864,"endTime":1766.534,"body":"And then I'm going, okay, when"},{"speaker":"Keenya Kelly","startTime":1763.864,"endTime":1766.534,"body":"it's time for me to film, I'm"},{"speaker":"Keenya Kelly","startTime":1766.534,"endTime":1769.294,"body":"gonna fill myself spinning"},{"speaker":"Keenya Kelly","startTime":1766.534,"endTime":1769.294,"body":"around in a chair in this"},{"speaker":"Keenya Kelly","startTime":1769.294,"endTime":1772.084,"body":"shirt, and I'm gonna spin"},{"speaker":"Keenya Kelly","startTime":1769.294,"endTime":1772.084,"body":"around in a chair five times at"},{"speaker":"Keenya Kelly","startTime":1772.084,"endTime":1773.584,"body":"five different shirts, right?"},{"speaker":"Keenya Kelly","startTime":1773.884,"endTime":1777.244,"body":"Then I need to actually fill"},{"speaker":"Keenya Kelly","startTime":1773.884,"endTime":1777.244,"body":"myself with my easel, opening"},{"speaker":"Keenya Kelly","startTime":1777.244,"endTime":1779.764,"body":"it and closing it in all"},{"speaker":"Keenya Kelly","startTime":1777.244,"endTime":1779.764,"body":"the different shirts, right?"},{"speaker":"Keenya Kelly","startTime":1779.764,"endTime":1781.054,"body":"So I just kind of have it."},{"speaker":"Keenya Kelly","startTime":1781.694,"endTime":1783.854,"body":"Just have it in terms of"},{"speaker":"Keenya Kelly","startTime":1781.694,"endTime":1783.854,"body":"what I'm going to film."},{"speaker":"Keenya Kelly","startTime":1783.854,"endTime":1787.574,"body":"I'm not gonna speak, I'm not"},{"speaker":"Keenya Kelly","startTime":1783.854,"endTime":1787.574,"body":"gonna talk at all in the videos."},{"speaker":"Keenya Kelly","startTime":1787.604,"endTime":1788.954,"body":"I'm just gonna do random things."},{"speaker":"Keenya Kelly","startTime":1788.954,"endTime":1790.874,"body":"I'm gonna walk to the"},{"speaker":"Keenya Kelly","startTime":1788.954,"endTime":1790.874,"body":"left, walk to the right,"},{"speaker":"Keenya Kelly","startTime":1790.874,"endTime":1791.954,"body":"I'm gonna drink a drink."},{"speaker":"Keenya Kelly","startTime":1791.984,"endTime":1794.714,"body":"I'm gonna pick up my cat and"},{"speaker":"Keenya Kelly","startTime":1791.984,"endTime":1794.714,"body":"put my, put my cat down, you"},{"speaker":"Keenya Kelly","startTime":1794.714,"endTime":1796.934,"body":"know, and then I'll edit later."},{"speaker":"Keenya Kelly","startTime":1796.964,"endTime":1799.904,"body":"But I have some ideas of"},{"speaker":"Keenya Kelly","startTime":1796.964,"endTime":1799.904,"body":"the footage I need to get"},{"speaker":"Keenya Kelly","startTime":1800.144,"endTime":1802.214,"body":"because I've been thinking"},{"speaker":"Keenya Kelly","startTime":1800.144,"endTime":1802.214,"body":"about it all month long."},{"speaker":"Brandee Gaar","startTime":1802.459,"endTime":1806.179,"body":"Wow, I, that"},{"speaker":"Brandee Gaar","startTime":1802.459,"endTime":1806.179,"body":"actually is a huge nugget."},{"speaker":"Brandee Gaar","startTime":1806.179,"endTime":1809.153,"body":"I hope our listeners heard"},{"speaker":"Brandee Gaar","startTime":1806.179,"endTime":1809.153,"body":"that, because Wedding vendors"},{"speaker":"Brandee Gaar","startTime":1809.153,"endTime":1810.713,"body":"especially that have products."},{"speaker":"Brandee Gaar","startTime":1810.713,"endTime":1812.663,"body":"So I'm thinking you"},{"speaker":"Brandee Gaar","startTime":1810.713,"endTime":1812.663,"body":"mentioned a florist, like"},{"speaker":"Brandee Gaar","startTime":1812.963,"endTime":1816.113,"body":"a florist, a stationer,"},{"speaker":"Brandee Gaar","startTime":1812.963,"endTime":1816.113,"body":"possibly even a photographer"},{"speaker":"Brandee Gaar","startTime":1816.113,"endTime":1818.333,"body":"or planner DJ as you're"},{"speaker":"Brandee Gaar","startTime":1816.113,"endTime":1818.333,"body":"preparing for wedding day."},{"speaker":"Brandee Gaar","startTime":1818.333,"endTime":1822.623,"body":"But the problem is you just"},{"speaker":"Brandee Gaar","startTime":1818.333,"endTime":1822.623,"body":"start shooting random stuff"},{"speaker":"Brandee Gaar","startTime":1822.623,"endTime":1824.483,"body":"or you forget about it"},{"speaker":"Brandee Gaar","startTime":1822.623,"endTime":1824.483,"body":"and you're like, dang it."},{"speaker":"Brandee Gaar","startTime":1824.483,"endTime":1825.623,"body":"I knew I needed to do that."},{"speaker":"Brandee Gaar","startTime":1825.833,"endTime":1825.983,"body":"But"},{"speaker":"Brandee Gaar","startTime":1825.983,"endTime":1827.033,"body":"what Keenya just said"},{"speaker":"Brandee Gaar","startTime":1827.033,"endTime":1829.0430000000001,"body":"was pre-think out."},{"speaker":"Brandee Gaar","startTime":1829.103,"endTime":1830.483,"body":"What are the shots"},{"speaker":"Brandee Gaar","startTime":1829.103,"endTime":1830.483,"body":"you wanna get?"},{"speaker":"Brandee Gaar","startTime":1830.483,"endTime":1832.673,"body":"So when you're getting ready for"},{"speaker":"Brandee Gaar","startTime":1830.483,"endTime":1832.673,"body":"wedding day and wedding morning,"},{"speaker":"Brandee Gaar","startTime":1832.673,"endTime":1833.933,"body":"or you're putting together."},{"speaker":"Brandee Gaar","startTime":1834.193,"endTime":1836.893,"body":"Processing flowers or putting"},{"speaker":"Brandee Gaar","startTime":1834.193,"endTime":1836.893,"body":"together the bouquets,"},{"speaker":"Brandee Gaar","startTime":1837.103,"endTime":1840.193,"body":"you know, um, stamping the"},{"speaker":"Brandee Gaar","startTime":1837.103,"endTime":1840.193,"body":"invitations, like all of that"},{"speaker":"Brandee Gaar","startTime":1840.193,"endTime":1842.863,"body":"is content that you can get,"},{"speaker":"Brandee Gaar","startTime":1840.193,"endTime":1842.863,"body":"but if you don't know you need"},{"speaker":"Brandee Gaar","startTime":1842.863,"endTime":1845.143,"body":"it, you're not gonna get it."},{"speaker":"Brandee Gaar","startTime":1845.233,"endTime":1848.473,"body":"And so that pre-planning"},{"speaker":"Brandee Gaar","startTime":1845.233,"endTime":1848.473,"body":"strategy is massive."},{"speaker":"Brandee Gaar","startTime":1848.473,"endTime":1850.603,"body":"That was such a great"},{"speaker":"Brandee Gaar","startTime":1848.473,"endTime":1850.603,"body":"tip, Keenya, that you"},{"speaker":"Keenya Kelly","startTime":1850.648,"endTime":1853.103,"body":"Y yo, I just got"},{"speaker":"Keenya Kelly","startTime":1850.648,"endTime":1853.103,"body":"an idea for a dj, so it's kind"},{"speaker":"Keenya Kelly","startTime":1853.103,"endTime":1855.443,"body":"of like, um, what's that song?"},{"speaker":"Keenya Kelly","startTime":1855.503,"endTime":1858.623,"body":"Um, it's like party,"},{"speaker":"Keenya Kelly","startTime":1855.503,"endTime":1858.623,"body":"party something."},{"speaker":"Keenya Kelly","startTime":1858.653,"endTime":1859.163,"body":"It's like."},{"speaker":"Brandee Gaar","startTime":1859.183,"endTime":1859.723,"body":"Anthem."},{"speaker":"Keenya Kelly","startTime":1860.273,"endTime":1862.583,"body":"Yeah, So you"},{"speaker":"Keenya Kelly","startTime":1860.273,"endTime":1862.583,"body":"know it, so what happened,"},{"speaker":"Keenya Kelly","startTime":1862.583,"endTime":1865.133,"body":"like when you were talking, I"},{"speaker":"Keenya Kelly","startTime":1862.583,"endTime":1865.133,"body":"said, oh, I can see how a DJ"},{"speaker":"Keenya Kelly","startTime":1865.163,"endTime":1868.403,"body":"could actually intentionally"},{"speaker":"Keenya Kelly","startTime":1865.163,"endTime":1868.403,"body":"set themselves up, like the,"},{"speaker":"Keenya Kelly","startTime":1868.403,"endTime":1871.613,"body":"the, the footage is filming"},{"speaker":"Keenya Kelly","startTime":1868.403,"endTime":1871.613,"body":"them before anybody gets it."},{"speaker":"Keenya Kelly","startTime":1871.613,"endTime":1874.253,"body":"They're just pretending like"},{"speaker":"Keenya Kelly","startTime":1871.613,"endTime":1874.253,"body":"the party is happening and the"},{"speaker":"Keenya Kelly","startTime":1874.253,"endTime":1876.593,"body":"DJ's got his earphones in and"},{"speaker":"Keenya Kelly","startTime":1874.253,"endTime":1876.593,"body":"he's just like, and he's filming"},{"speaker":"Keenya Kelly","startTime":1876.653,"endTime":1880.373,"body":"himself and you hear the music's"},{"speaker":"Keenya Kelly","startTime":1876.653,"endTime":1880.373,"body":"playing before the beat drops."},{"speaker":"Keenya Kelly","startTime":1880.373,"endTime":1882.623,"body":"And it says, every"},{"speaker":"Keenya Kelly","startTime":1880.373,"endTime":1882.623,"body":"day I'm shuffling."},{"speaker":"Keenya Kelly","startTime":1882.863,"endTime":1885.2930000000001,"body":"And then now the scene"},{"speaker":"Keenya Kelly","startTime":1882.863,"endTime":1885.2930000000001,"body":"changes to the dance"},{"speaker":"Keenya Kelly","startTime":1885.2930000000001,"endTime":1886.253,"body":"floor when they're like."},{"speaker":"Keenya Kelly","startTime":1886.598,"endTime":1887.618,"body":"They're going crazy."},{"speaker":"Keenya Kelly","startTime":1887.618,"endTime":1889.178,"body":"But you are watching"},{"speaker":"Keenya Kelly","startTime":1887.618,"endTime":1889.178,"body":"this video and you know"},{"speaker":"Keenya Kelly","startTime":1889.178,"endTime":1889.958,"body":"something's happening."},{"speaker":"Keenya Kelly","startTime":1889.958,"endTime":1892.478,"body":"You're like, when the beat"},{"speaker":"Keenya Kelly","startTime":1889.958,"endTime":1892.478,"body":"drops at a wedding and"},{"speaker":"Keenya Kelly","startTime":1892.478,"endTime":1894.068,"body":"you're like, okay, you're"},{"speaker":"Keenya Kelly","startTime":1892.478,"endTime":1894.068,"body":"waiting on the beat to drop"},{"speaker":"Keenya Kelly","startTime":1894.068,"endTime":1894.908,"body":"and you don't see anybody."},{"speaker":"Keenya Kelly","startTime":1894.908,"endTime":1897.758,"body":"You just see the dj and"},{"speaker":"Keenya Kelly","startTime":1894.908,"endTime":1897.758,"body":"all of a sudden now you"},{"speaker":"Keenya Kelly","startTime":1897.758,"endTime":1899.648,"body":"see and you're like, wow."},{"speaker":"Keenya Kelly","startTime":1899.648,"endTime":1900.068,"body":"Right."},{"speaker":"Keenya Kelly","startTime":1900.068,"endTime":1902.228,"body":"And it's, people wait"},{"speaker":"Keenya Kelly","startTime":1900.068,"endTime":1902.228,"body":"for it because they wanna"},{"speaker":"Keenya Kelly","startTime":1902.228,"endTime":1903.248,"body":"see what's gonna happen."},{"speaker":"Keenya Kelly","startTime":1903.248,"endTime":1904.868,"body":"And it's just,"},{"speaker":"Keenya Kelly","startTime":1903.248,"endTime":1904.868,"body":"it's just planning."},{"speaker":"Brandee Gaar","startTime":1905.303,"endTime":1907.0430000000001,"body":"Which"},{"speaker":"Brandee Gaar","startTime":1905.303,"endTime":1907.0430000000001,"body":"gives you the longer"},{"speaker":"Brandee Gaar","startTime":1907.0430000000001,"endTime":1908.303,"body":"watch time too, right?"},{"speaker":"Brandee Gaar","startTime":1908.303,"endTime":1910.643,"body":"Because people are waiting"},{"speaker":"Brandee Gaar","startTime":1908.303,"endTime":1910.643,"body":"for what's gonna happen"},{"speaker":"Brandee Gaar","startTime":1910.643,"endTime":1911.783,"body":"when that beat drops."},{"speaker":"Brandee Gaar","startTime":1912.053,"endTime":1913.133,"body":"And that's massive."},{"speaker":"Brandee Gaar","startTime":1913.133,"endTime":1914.843,"body":"It too is getting that"},{"speaker":"Brandee Gaar","startTime":1913.133,"endTime":1914.843,"body":"watch time, right?"},{"speaker":"Brandee Gaar","startTime":1914.873,"endTime":1918.113,"body":"And what you just said right"},{"speaker":"Brandee Gaar","startTime":1914.873,"endTime":1918.113,"body":"there wouldn't have, like if"},{"speaker":"Brandee Gaar","startTime":1918.113,"endTime":1921.683,"body":"you waited until the dance floor"},{"speaker":"Brandee Gaar","startTime":1918.113,"endTime":1921.683,"body":"was packed, you now missed the"},{"speaker":"Brandee Gaar","startTime":1921.683,"endTime":1923.963,"body":"opportunity to get that shot."},{"speaker":"Brandee Gaar","startTime":1923.993,"endTime":1924.383,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1924.653,"endTime":1924.923,"body":"So."},{"speaker":"Brandee Gaar","startTime":1925.603,"endTime":1926.383,"body":"That's so good."},{"speaker":"Brandee Gaar","startTime":1926.383,"endTime":1927.853,"body":"Keenya, I love this so much."},{"speaker":"Brandee Gaar","startTime":1928.183,"endTime":1931.483,"body":"So I know that you have,"},{"speaker":"Brandee Gaar","startTime":1928.183,"endTime":1931.483,"body":"you have a download, right?"},{"speaker":"Brandee Gaar","startTime":1931.5430000000001,"endTime":1933.373,"body":"75 viral hooks."},{"speaker":"Brandee Gaar","startTime":1933.373,"endTime":1933.973,"body":"Is that what it is?"},{"speaker":"Keenya Kelly","startTime":1933.998,"endTime":1934.218,"body":"Yes."},{"speaker":"Keenya Kelly","startTime":1934.278,"endTime":1934.698,"body":"Mm-hmm."},{"speaker":"Brandee Gaar","startTime":1934.813,"endTime":1936.283,"body":"Where"},{"speaker":"Brandee Gaar","startTime":1934.813,"endTime":1936.283,"body":"can everybody get that?"},{"speaker":"Brandee Gaar","startTime":1936.283,"endTime":1939.643,"body":"Because I want them to"},{"speaker":"Brandee Gaar","startTime":1936.283,"endTime":1939.643,"body":"go learn from you and see"},{"speaker":"Brandee Gaar","startTime":1939.643,"endTime":1941.233,"body":"what some of these viral"},{"speaker":"Brandee Gaar","startTime":1939.643,"endTime":1941.233,"body":"hooks are and how they can"},{"speaker":"Brandee Gaar","startTime":1941.233,"endTime":1942.283,"body":"use it in their business."},{"speaker":"Keenya Kelly","startTime":1942.908,"endTime":1943.718,"body":"Yeah, for sure."},{"speaker":"Keenya Kelly","startTime":1943.718,"endTime":1946.058,"body":"So one of the things I know"},{"speaker":"Keenya Kelly","startTime":1943.718,"endTime":1946.058,"body":"you guys, is that anytime"},{"speaker":"Keenya Kelly","startTime":1946.058,"endTime":1947.798,"body":"you're gonna have a great"},{"speaker":"Keenya Kelly","startTime":1946.058,"endTime":1947.798,"body":"video, you gotta start it with"},{"speaker":"Keenya Kelly","startTime":1947.798,"endTime":1951.098,"body":"a hook, whether it's text,"},{"speaker":"Keenya Kelly","startTime":1947.798,"endTime":1951.098,"body":"it's audio, or it's visual."},{"speaker":"Keenya Kelly","startTime":1951.338,"endTime":1952.988,"body":"And so we have 75 of them."},{"speaker":"Keenya Kelly","startTime":1952.988,"endTime":1954.278,"body":"You can go to my website,"},{"speaker":"Keenya Kelly","startTime":1954.278,"endTime":1958.478,"body":"which is"},{"speaker":"Keenya Kelly","startTime":1954.278,"endTime":1958.478,"body":"keenyakelly.com/75hooks, which"},{"speaker":"Keenya Kelly","startTime":1958.478,"endTime":1958.598,"body":"is"},{"speaker":"Keenya Kelly","startTime":1958.598,"endTime":1963.278,"body":"K-E-E-N-Y-A-K-E-L-L-Y slash 75"},{"speaker":"Keenya Kelly","startTime":1963.278,"endTime":1964.178,"body":"hooks with an s."},{"speaker":"Brandee Gaar","startTime":1964.613,"endTime":1965.003,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":1965.213,"endTime":1967.613,"body":"We'll link that in the"},{"speaker":"Brandee Gaar","startTime":1965.213,"endTime":1967.613,"body":"description, in the show notes"},{"speaker":"Brandee Gaar","startTime":1967.613,"endTime":1969.923,"body":"below too, so that you guys"},{"speaker":"Brandee Gaar","startTime":1967.613,"endTime":1969.923,"body":"can all go grab that, because"},{"speaker":"Brandee Gaar","startTime":1970.373,"endTime":1974.033,"body":"I would love to see you making"},{"speaker":"Brandee Gaar","startTime":1970.373,"endTime":1974.033,"body":"some of these videos, like"},{"speaker":"Brandee Gaar","startTime":1974.333,"endTime":1977.093,"body":"watch the hooks, look at the"},{"speaker":"Brandee Gaar","startTime":1974.333,"endTime":1977.093,"body":"hooks, and really think, how"},{"speaker":"Brandee Gaar","startTime":1977.093,"endTime":1981.413,"body":"can I use this in my business"},{"speaker":"Brandee Gaar","startTime":1977.093,"endTime":1981.413,"body":"to make that shareable content"},{"speaker":"Brandee Gaar","startTime":1981.413,"endTime":1982.553,"body":"that Keenya was talking about?"},{"speaker":"Brandee Gaar","startTime":1982.823,"endTime":1985.763,"body":"That's really gonna help you"},{"speaker":"Brandee Gaar","startTime":1982.823,"endTime":1985.763,"body":"so much to get that reach,"},{"speaker":"Brandee Gaar","startTime":1985.763,"endTime":1986.783,"body":"to get those views and."},{"speaker":"Brandee Gaar","startTime":1987.568,"endTime":1989.968,"body":"To start seeing"},{"speaker":"Brandee Gaar","startTime":1987.568,"endTime":1989.968,"body":"those leads come in."},{"speaker":"Brandee Gaar","startTime":1990.178,"endTime":1992.728,"body":"So we wanna have the shareable"},{"speaker":"Brandee Gaar","startTime":1990.178,"endTime":1992.728,"body":"content, we wanna have"},{"speaker":"Brandee Gaar","startTime":1992.728,"endTime":1996.238,"body":"watch time on your videos"},{"speaker":"Brandee Gaar","startTime":1992.728,"endTime":1996.238,"body":"and I'm excited for this."},{"speaker":"Brandee Gaar","startTime":1996.238,"endTime":1999.628,"body":"So you guys, what I want you"},{"speaker":"Brandee Gaar","startTime":1996.238,"endTime":1999.628,"body":"to do is download her 75 viral"},{"speaker":"Brandee Gaar","startTime":1999.628,"endTime":2002.538,"body":"hooks and then I want you to"},{"speaker":"Brandee Gaar","startTime":1999.628,"endTime":2002.538,"body":"tell us, like if you make one"},{"speaker":"Brandee Gaar","startTime":2002.538,"endTime":2005.088,"body":"of these videos, there's several"},{"speaker":"Brandee Gaar","startTime":2002.538,"endTime":2005.088,"body":"of the videos like tag myself,"},{"speaker":"Brandee Gaar","startTime":2005.088,"endTime":2007.218,"body":"tag Keenya, we wanna see them."},{"speaker":"Brandee Gaar","startTime":2007.218,"endTime":2008.478,"body":"I think that would be so fun."},{"speaker":"Keenya Kelly","startTime":2008.594,"endTime":2009.974,"body":"Can I"},{"speaker":"Keenya Kelly","startTime":2008.594,"endTime":2009.974,"body":"give them one last tip?"},{"speaker":"Brandee Gaar","startTime":2010.009,"endTime":2010.369,"body":"please."},{"speaker":"Brandee Gaar","startTime":2010.369,"endTime":2010.729,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":2010.734,"endTime":2010.954,"body":"Do it."},{"speaker":"Keenya Kelly","startTime":2011.7740000000001,"endTime":2014.084,"body":"So I want you"},{"speaker":"Keenya Kelly","startTime":2011.7740000000001,"endTime":2014.084,"body":"guys to go to TikTok, even"},{"speaker":"Keenya Kelly","startTime":2014.084,"endTime":2016.364,"body":"if that's not your favorite"},{"speaker":"Keenya Kelly","startTime":2014.084,"endTime":2016.364,"body":"platform, just go to TikTok and"},{"speaker":"Keenya Kelly","startTime":2016.364,"endTime":2020.474,"body":"I want you to type in weddings"},{"speaker":"Keenya Kelly","startTime":2016.364,"endTime":2020.474,"body":"or wedding florist, wedding"},{"speaker":"Keenya Kelly","startTime":2020.474,"endTime":2025.214,"body":"dj and start binge watching"},{"speaker":"Keenya Kelly","startTime":2020.474,"endTime":2025.214,"body":"the creative content that some"},{"speaker":"Keenya Kelly","startTime":2025.214,"endTime":2026.264,"body":"of these companies are doing."},{"speaker":"Keenya Kelly","startTime":2026.264,"endTime":2028.304,"body":"And then just take the link"},{"speaker":"Keenya Kelly","startTime":2026.264,"endTime":2028.304,"body":"and make a list of them,"},{"speaker":"Keenya Kelly","startTime":2028.634,"endTime":2031.034,"body":"because like right now, you"},{"speaker":"Keenya Kelly","startTime":2028.634,"endTime":2031.034,"body":"heard what I said, but if you"},{"speaker":"Keenya Kelly","startTime":2031.034,"endTime":2034.034,"body":"can see what we're talking"},{"speaker":"Keenya Kelly","startTime":2031.034,"endTime":2034.034,"body":"about, then it'll make a"},{"speaker":"Keenya Kelly","startTime":2034.034,"endTime":2035.204,"body":"whole lot more sense to you."},{"speaker":"Brandee Gaar","startTime":2035.669,"endTime":2036.089,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":2036.089,"endTime":2036.809,"body":"That's so true."},{"speaker":"Brandee Gaar","startTime":2036.809,"endTime":2039.479,"body":"And and saving those links"},{"speaker":"Brandee Gaar","startTime":2036.809,"endTime":2039.479,"body":"is so helpful too, because"},{"speaker":"Brandee Gaar","startTime":2039.8990000000001,"endTime":2042.389,"body":"otherwise you just have a"},{"speaker":"Brandee Gaar","startTime":2039.8990000000001,"endTime":2042.389,"body":"bunch of junk in your brain."},{"speaker":"Brandee Gaar","startTime":2043.859,"endTime":2046.079,"body":"You go to film, I've done"},{"speaker":"Brandee Gaar","startTime":2043.859,"endTime":2046.079,"body":"that before, and you're like,"},{"speaker":"Brandee Gaar","startTime":2046.079,"endTime":2047.159,"body":"what was I supposed to film?"},{"speaker":"Brandee Gaar","startTime":2047.159,"endTime":2048.3889999999997,"body":"Like what did it look like?"},{"speaker":"Brandee Gaar","startTime":2049.0389999999998,"endTime":2051.109,"body":"Yeah, so having those"},{"speaker":"Brandee Gaar","startTime":2049.0389999999998,"endTime":2051.109,"body":"links right there in a"},{"speaker":"Brandee Gaar","startTime":2051.109,"endTime":2053.689,"body":"note in your phone is"},{"speaker":"Brandee Gaar","startTime":2051.109,"endTime":2053.689,"body":"just like, that's so easy."},{"speaker":"Brandee Gaar","startTime":2053.689,"endTime":2054.799,"body":"You can, anybody can do that."},{"speaker":"Brandee Gaar","startTime":2054.799,"endTime":2055.519,"body":"So simple."},{"speaker":"Brandee Gaar","startTime":2055.609,"endTime":2055.879,"body":"Ugh."},{"speaker":"Brandee Gaar","startTime":2056.479,"endTime":2059.629,"body":"Okay, you guys, listen, this"},{"speaker":"Brandee Gaar","startTime":2056.479,"endTime":2059.629,"body":"was an actionable episode, which"},{"speaker":"Brandee Gaar","startTime":2059.629,"endTime":2064.189,"body":"means you need to take your"},{"speaker":"Brandee Gaar","startTime":2059.629,"endTime":2064.189,"body":"AirPods out right now and go do,"},{"speaker":"Brandee Gaar","startTime":2064.219,"endTime":2068.169,"body":"go make content based on what"},{"speaker":"Brandee Gaar","startTime":2064.219,"endTime":2068.169,"body":"Keenya has talked about today."},{"speaker":"Brandee Gaar","startTime":2068.569,"endTime":2070.7889999999998,"body":"Keenya, where can everybody"},{"speaker":"Brandee Gaar","startTime":2068.569,"endTime":2070.7889999999998,"body":"follow along with you?"},{"speaker":"Keenya Kelly","startTime":2071.489,"endTime":2073.799,"body":"Yeah, so I'm on"},{"speaker":"Keenya Kelly","startTime":2071.489,"endTime":2073.799,"body":"all social media platforms,"},{"speaker":"Keenya Kelly","startTime":2073.8289999999997,"endTime":2078.179,"body":"uh, Keenya, Kelly, um, TikTok,"},{"speaker":"Keenya Kelly","startTime":2073.8289999999997,"endTime":2078.179,"body":"Instagram, YouTube, everywhere."},{"speaker":"Brandee Gaar","startTime":2078.3289999999997,"endTime":2078.8689999999997,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":2078.959,"endTime":2079.259,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":2079.259,"endTime":2079.709,"body":"I love it."},{"speaker":"Brandee Gaar","startTime":2079.709,"endTime":2080.669,"body":"Go give her a follow."},{"speaker":"Brandee Gaar","startTime":2080.669,"endTime":2082.469,"body":"Tell her that you heard"},{"speaker":"Brandee Gaar","startTime":2080.669,"endTime":2082.469,"body":"her on the Wedding Pro CEO"},{"speaker":"Brandee Gaar","startTime":2082.469,"endTime":2085.049,"body":"Podcast and Keenya, thank"},{"speaker":"Brandee Gaar","startTime":2082.469,"endTime":2085.049,"body":"you so much for being here."},{"speaker":"Keenya Kelly","startTime":2085.649,"endTime":2086.729,"body":"Yeah,"},{"speaker":"Keenya Kelly","startTime":2085.649,"endTime":2086.729,"body":"thanks for having me."},{"speaker":"Keenya Kelly","startTime":2086.729,"endTime":2087.294,"body":"I appreciate it."}]}