{"version":"1.0.0","segments":[{"speaker":"Brandee Gaar","startTime":65.65,"endTime":67.69,"body":"I see this all"},{"speaker":"Brandee Gaar","startTime":65.65,"endTime":67.69,"body":"the time with wedding planners"},{"speaker":"Brandee Gaar","startTime":67.69,"endTime":68.47,"body":"who are trying to scale."},{"speaker":"Brandee Gaar","startTime":68.5,"endTime":70.57000000000001,"body":"They hit that point where"},{"speaker":"Brandee Gaar","startTime":68.5,"endTime":70.57000000000001,"body":"they're fully booked, they're"},{"speaker":"Brandee Gaar","startTime":70.57000000000001,"endTime":73.30000000000001,"body":"drowning in weddings, and they"},{"speaker":"Brandee Gaar","startTime":70.57000000000001,"endTime":73.30000000000001,"body":"think the only way to grow is to"},{"speaker":"Brandee Gaar","startTime":73.30000000000001,"endTime":75.13000000000001,"body":"cut event management completely."},{"speaker":"Brandee Gaar","startTime":75.253,"endTime":76.57300000000001,"body":"because 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by"},{"speaker":"Brandee Gaar","startTime":191.373,"endTime":194.103,"body":"partner vendors and venues"},{"speaker":"Brandee Gaar","startTime":194.103,"endTime":197.703,"body":"all over town that were"},{"speaker":"Brandee Gaar","startTime":194.103,"endTime":197.703,"body":"consistently driving leads"},{"speaker":"Brandee Gaar","startTime":197.703,"endTime":198.693,"body":"into your sales funnel."},{"speaker":"Brandee Gaar","startTime":198.693,"endTime":201.483,"body":"Number two, it was a training"},{"speaker":"Brandee Gaar","startTime":198.693,"endTime":201.483,"body":"ground for your team."},{"speaker":"Brandee Gaar","startTime":201.483,"endTime":204.393,"body":"You could have used those"},{"speaker":"Brandee Gaar","startTime":201.483,"endTime":204.393,"body":"event management weddings to"},{"speaker":"Brandee Gaar","startTime":204.393,"endTime":207.693,"body":"train a team so that you could"},{"speaker":"Brandee Gaar","startTime":204.393,"endTime":207.693,"body":"slowly start to step into"},{"speaker":"Brandee Gaar","startTime":207.693,"endTime":210.663,"body":"those bigger weddings yourself"},{"speaker":"Brandee Gaar","startTime":207.693,"endTime":210.663,"body":"and really own your role as"},{"speaker":"Brandee Gaar","startTime":210.663,"endTime":211.923,"body":"the CEO of your business."},{"speaker":"Brandee Gaar","startTime":211.923,"endTime":214.263,"body":"And number three, event"},{"speaker":"Brandee Gaar","startTime":211.923,"endTime":214.263,"body":"management weddings we're"},{"speaker":"Brandee Gaar","startTime":214.263,"endTime":216.03300000000002,"body":"keeping your cash flow steady."},{"speaker":"Brandee Gaar","startTime":216.03300000000002,"endTime":218.25300000000001,"body":"It feels so good when"},{"speaker":"Brandee Gaar","startTime":216.03300000000002,"endTime":218.25300000000001,"body":"a full service wedding"},{"speaker":"Brandee Gaar","startTime":218.25300000000001,"endTime":220.50300000000001,"body":"comes along and pays 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talk about how"},{"speaker":"Brandee Gaar","startTime":258.254,"endTime":260.744,"body":"we're gonna fix this mistake."},{"speaker":"Brandee Gaar","startTime":260.804,"endTime":263.56399999999996,"body":"The good news is it's"},{"speaker":"Brandee Gaar","startTime":260.804,"endTime":263.56399999999996,"body":"really easy to add event"},{"speaker":"Brandee Gaar","startTime":263.56399999999996,"endTime":265.454,"body":"management back into"},{"speaker":"Brandee Gaar","startTime":263.56399999999996,"endTime":265.454,"body":"your service offerings."},{"speaker":"Brandee Gaar","startTime":265.454,"endTime":267.85400000000004,"body":"And the even better news"},{"speaker":"Brandee Gaar","startTime":265.454,"endTime":267.85400000000004,"body":"is you're never gonna"},{"speaker":"Brandee Gaar","startTime":267.85400000000004,"endTime":269.384,"body":"do one again yourself."},{"speaker":"The secret","startTime":269.384,"endTime":271.334,"body":"to build a team,"},{"speaker":"The 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firms"},{"speaker":"The secret","startTime":406.93,"endTime":408.13,"body":"scale their business."},{"speaker":"The secret","startTime":408.32,"endTime":410.0,"body":"They don't kill off"},{"speaker":"The secret","startTime":408.32,"endTime":410.0,"body":"event management."},{"speaker":"The secret","startTime":410.03000000000003,"endTime":411.277,"body":"They delegate it out."},{"speaker":"The secret","startTime":411.347,"endTime":413.987,"body":"If you're listening to this and"},{"speaker":"The secret","startTime":411.347,"endTime":413.987,"body":"you're like, Brandee, listen, I"},{"speaker":"The secret","startTime":413.987,"endTime":415.997,"body":"hear you, but the math does not."},{"speaker":"The secret","startTime":415.997,"endTime":418.007,"body":"Math I, it just doesn't"},{"speaker":"The secret","startTime":415.997,"endTime":418.007,"body":"make sense for me to"},{"speaker":"The secret","startTime":418.007,"endTime":418.847,"body":"keep event management."},{"speaker":"The secret","startTime":418.847,"endTime":420.557,"body":"It's so stressful,"},{"speaker":"The secret","startTime":418.847,"endTime":420.557,"body":"it's overwhelming."},{"speaker":"The secret","startTime":420.797,"endTime":422.177,"body":"I don't really"},{"speaker":"The secret","startTime":420.797,"endTime":422.177,"body":"wanna build a team."},{"speaker":"The secret","startTime":422.41700000000003,"endTime":423.677,"body":"Let me reign you back in."},{"speaker":"The secret","startTime":423.677,"endTime":425.867,"body":"I want you to dial in"},{"speaker":"The secret","startTime":423.677,"endTime":425.867,"body":"and really listen to me."},{"speaker":"The secret","startTime":425.957,"endTime":428.177,"body":"I'm gonna break down the"},{"speaker":"The secret","startTime":425.957,"endTime":428.177,"body":"math for you right now."},{"speaker":"The secret","startTime":428.44,"endTime":432.37,"body":"Let's say that you charge"},{"speaker":"The secret","startTime":428.44,"endTime":432.37,"body":"$2,500 for your event management"},{"speaker":"The secret","startTime":432.37,"endTime":433.39,"body":"service, and you can book."},{"speaker":"The secret","startTime":433.915,"endTime":436.765,"body":"30 of those in a year"},{"speaker":"The secret","startTime":433.915,"endTime":436.765,"body":"because you stop turning"},{"speaker":"The secret","startTime":436.765,"endTime":440.095,"body":"those clients away and you"},{"speaker":"The secret","startTime":436.765,"endTime":440.095,"body":"actually take them on, right?"},{"speaker":"The secret","startTime":440.21500000000003,"endTime":443.515,"body":"So 30 event management"},{"speaker":"The secret","startTime":440.21500000000003,"endTime":443.515,"body":"weddings times $2,500 is"},{"speaker":"The secret","startTime":443.515,"endTime":448.265,"body":"gonna be $75,000 in additional"},{"speaker":"The secret","startTime":443.515,"endTime":448.265,"body":"revenue that flows through to"},{"speaker":"The secret","startTime":448.265,"endTime":450.222,"body":"your bottom line this year."},{"speaker":"The secret","startTime":450.222,"endTime":453.612,"body":"Now I want you to imagine that"},{"speaker":"The secret","startTime":450.222,"endTime":453.612,"body":"you have an associate team"},{"speaker":"The secret","startTime":453.642,"endTime":457.482,"body":"that's running those weddings"},{"speaker":"The secret","startTime":453.642,"endTime":457.482,"body":"and you pay them 40% of the"},{"speaker":"The secret","startTime":457.482,"endTime":460.452,"body":"total package price, which if"},{"speaker":"The secret","startTime":457.482,"endTime":460.452,"body":"you haven't heard this in a"},{"speaker":"The secret","startTime":460.452,"endTime":463.962,"body":"past episode, that is the goal"},{"speaker":"The secret","startTime":460.452,"endTime":463.962,"body":"number that we want to pay"},{"speaker":"The secret","startTime":464.172,"endTime":465.552,"body":"our planners that work for us."},{"speaker":"The secret","startTime":465.582,"endTime":467.772,"body":"40% of what you charge"},{"speaker":"The secret","startTime":465.582,"endTime":467.772,"body":"to the customer."},{"speaker":"The secret","startTime":467.772,"endTime":471.012,"body":"That way, 60% is flowing"},{"speaker":"The secret","startTime":467.772,"endTime":471.012,"body":"through to the business."},{"speaker":"The secret","startTime":471.222,"endTime":474.672,"body":"So now you've got $75,000"},{"speaker":"The secret","startTime":471.222,"endTime":474.672,"body":"in additional revenue"},{"speaker":"The secret","startTime":474.672,"endTime":478.272,"body":"coming through into your"},{"speaker":"The secret","startTime":474.672,"endTime":478.272,"body":"business, and $30,000 going"},{"speaker":"The secret","startTime":478.272,"endTime":480.822,"body":"out to pay those associates"},{"speaker":"The secret","startTime":478.272,"endTime":480.822,"body":"to plan those weddings."},{"speaker":"The secret","startTime":481.005,"endTime":482.62,"body":"So $45,000."},{"speaker":"The secret","startTime":483.07,"endTime":487.93,"body":"In profit that's flowing through"},{"speaker":"The secret","startTime":483.07,"endTime":487.93,"body":"to your business, all because"},{"speaker":"The secret","startTime":487.93,"endTime":491.05,"body":"you added event management back"},{"speaker":"The secret","startTime":487.93,"endTime":491.05,"body":"into your service offerings."},{"speaker":"The secret","startTime":491.11400000000003,"endTime":493.844,"body":"You actually were excited"},{"speaker":"The secret","startTime":491.11400000000003,"endTime":493.844,"body":"to take them because you"},{"speaker":"The secret","startTime":493.844,"endTime":495.794,"body":"are not the one going"},{"speaker":"The secret","startTime":493.844,"endTime":495.794,"body":"out every single weekend."},{"speaker":"The secret","startTime":495.879,"endTime":498.639,"body":"now your brand has 30"},{"speaker":"The secret","startTime":495.879,"endTime":498.639,"body":"additional weddings this"},{"speaker":"The secret","startTime":498.639,"endTime":500.849,"body":"year for Google reviews."},{"speaker":"The secret","startTime":500.984,"endTime":503.534,"body":"For networking with"},{"speaker":"The secret","startTime":500.984,"endTime":503.534,"body":"venues and for networking"},{"speaker":"The secret","startTime":503.534,"endTime":504.464,"body":"with those vendor teams."},{"speaker":"The secret","startTime":504.55400000000003,"endTime":506.444,"body":"Think about the reality of that."},{"speaker":"The secret","startTime":506.444,"endTime":509.084,"body":"That's just not"},{"speaker":"The secret","startTime":506.444,"endTime":509.084,"body":"$45,000 in profit."},{"speaker":"The secret","startTime":509.084,"endTime":513.044,"body":"That is a whole pile on of"},{"speaker":"The secret","startTime":509.084,"endTime":513.044,"body":"amazing opportunities for you"},{"speaker":"The secret","startTime":513.044,"endTime":516.514,"body":"to capitalize on, all because"},{"speaker":"The secret","startTime":513.044,"endTime":516.514,"body":"you added event management back"},{"speaker":"The secret","startTime":516.514,"endTime":517.684,"body":"into your service offerings."},{"speaker":"The secret","startTime":517.877,"endTime":521.182,"body":"Wedding Pro.. This is what"},{"speaker":"The secret","startTime":517.877,"endTime":521.182,"body":"I call scaling like a CEO"},{"speaker":"The secret","startTime":521.212,"endTime":524.152,"body":"because you're not just running"},{"speaker":"The secret","startTime":521.212,"endTime":524.152,"body":"a business, you are scaling"},{"speaker":"The secret","startTime":524.152,"endTime":525.472,"body":"a money printing machine."},{"speaker":"The secret","startTime":525.472,"endTime":526.5219999999999,"body":"Here's the thing, CEO."},{"speaker":"The secret","startTime":526.5219999999999,"endTime":530.182,"body":"If you want to scale past"},{"speaker":"The secret","startTime":526.5219999999999,"endTime":530.182,"body":"six figures, you have to stop"},{"speaker":"The secret","startTime":530.182,"endTime":533.1220000000001,"body":"thinking like a solopreneur"},{"speaker":"The secret","startTime":530.182,"endTime":533.1220000000001,"body":"and you have to start thinking"},{"speaker":"The secret","startTime":533.212,"endTime":537.052,"body":"bigger event management is"},{"speaker":"The secret","startTime":533.212,"endTime":537.052,"body":"not a low budget service."},{"speaker":"The secret","startTime":537.052,"endTime":539.932,"body":"It is literally a strategy"},{"speaker":"The secret","startTime":537.052,"endTime":539.932,"body":"for scale and growth."},{"speaker":"The secret","startTime":539.932,"endTime":541.9069999999999,"body":"So if you're listening to this"},{"speaker":"The secret","startTime":539.932,"endTime":541.9069999999999,"body":"episode and you're like, okay,"},{"speaker":"The secret","startTime":541.912,"endTime":544.972,"body":"Brandee, tell me exactly what"},{"speaker":"The secret","startTime":541.912,"endTime":544.972,"body":"I need to do right now because"},{"speaker":"The secret","startTime":544.972,"endTime":546.3520000000001,"body":"I got rid of event management."},{"speaker":"The secret","startTime":546.652,"endTime":549.1120000000001,"body":"Number one, I want you to add"},{"speaker":"The secret","startTime":546.652,"endTime":549.1120000000001,"body":"it back in, get it back on"},{"speaker":"The secret","startTime":549.1120000000001,"endTime":551.6320000000001,"body":"your website, add it back to"},{"speaker":"The secret","startTime":549.1120000000001,"endTime":551.6320000000001,"body":"your pricing brochure, and make"},{"speaker":"The secret","startTime":551.6320000000001,"endTime":554.752,"body":"sure you tell the venues and"},{"speaker":"The secret","startTime":551.6320000000001,"endTime":554.752,"body":"vendor partners in your local"},{"speaker":"The secret","startTime":554.752,"endTime":557.452,"body":"network, Hey, we are adding"},{"speaker":"The secret","startTime":554.752,"endTime":557.452,"body":"event management back in."},{"speaker":"The secret","startTime":557.452,"endTime":559.192,"body":"We would love to work"},{"speaker":"The secret","startTime":557.452,"endTime":559.192,"body":"with you if you have some"},{"speaker":"The secret","startTime":559.192,"endTime":560.482,"body":"perfect couples for us."},{"speaker":"The secret","startTime":560.482,"endTime":562.582,"body":"Number two, if you're like,"},{"speaker":"The secret","startTime":560.482,"endTime":562.582,"body":"yes, that sounds great."},{"speaker":"The secret","startTime":562.582,"endTime":563.392,"body":"I wanna do this."},{"speaker":"The secret","startTime":563.392,"endTime":564.1120000000001,"body":"I believe you."},{"speaker":"The secret","startTime":564.1120000000001,"endTime":567.442,"body":"I know it's gonna work, but"},{"speaker":"The secret","startTime":564.1120000000001,"endTime":567.442,"body":"I am already tapped out, like"},{"speaker":"The secret","startTime":567.442,"endTime":568.912,"body":"my availability is at a max."},{"speaker":"The secret","startTime":569.1220000000001,"endTime":570.292,"body":"It's time to hire a team."},{"speaker":"The secret","startTime":570.292,"endTime":572.722,"body":"And if that's where you"},{"speaker":"The secret","startTime":570.292,"endTime":572.722,"body":"are, I want to chat."},{"speaker":"The secret","startTime":572.972,"endTime":574.0219999999999,"body":"Drop into my dms."},{"speaker":"The secret","startTime":574.0219999999999,"endTime":575.3720000000001,"body":"I'm at Brandee"},{"speaker":"The secret","startTime":574.0219999999999,"endTime":575.3720000000001,"body":"Gaar on Instagram."},{"speaker":"The secret","startTime":575.432,"endTime":578.372,"body":"Let's chat because this is"},{"speaker":"The secret","startTime":575.432,"endTime":578.372,"body":"literally what we do inside of"},{"speaker":"The secret","startTime":578.372,"endTime":582.182,"body":"Wedding Pro, CEO, and we help"},{"speaker":"The secret","startTime":578.372,"endTime":582.182,"body":"you to build out that strategic"},{"speaker":"The secret","startTime":582.182,"endTime":584.672,"body":"team inside of our Inner"},{"speaker":"The secret","startTime":582.182,"endTime":584.672,"body":"Circle program, and we're gonna"},{"speaker":"The secret","startTime":584.672,"endTime":587.792,"body":"help you two x your revenue"},{"speaker":"The secret","startTime":584.672,"endTime":587.792,"body":"within a year by building"},{"speaker":"The secret","startTime":587.792,"endTime":588.872,"body":"out that strategic team."},{"speaker":"The secret","startTime":588.872,"endTime":591.422,"body":"And number three, if you"},{"speaker":"The secret","startTime":588.872,"endTime":591.422,"body":"wanna scale, I want you to"},{"speaker":"The secret","startTime":591.422,"endTime":593.072,"body":"start thinking like a CEO."},{"speaker":"The secret","startTime":593.102,"endTime":595.622,"body":"Really take some time this"},{"speaker":"The secret","startTime":593.102,"endTime":595.622,"body":"week to think, do I still have"},{"speaker":"The secret","startTime":595.622,"endTime":599.732,"body":"a solopreneur mindset or am I"},{"speaker":"The secret","startTime":595.622,"endTime":599.732,"body":"starting to think like a CEO?"},{"speaker":"The secret","startTime":599.732,"endTime":601.862,"body":"You have to get past"},{"speaker":"The secret","startTime":599.732,"endTime":601.862,"body":"that mindset that's"},{"speaker":"The secret","startTime":601.862,"endTime":602.912,"body":"keeping you small."},{"speaker":"The secret","startTime":602.912,"endTime":605.612,"body":"And if this episode resonated"},{"speaker":"The secret","startTime":602.912,"endTime":605.612,"body":"with you, and you're like, yes,"},{"speaker":"The secret","startTime":605.612,"endTime":607.562,"body":"I am in, tell me what to do."},{"speaker":"The secret","startTime":607.562,"endTime":610.492,"body":"I want to understand better"},{"speaker":"The secret","startTime":607.562,"endTime":610.492,"body":"about how I can create this"},{"speaker":"The secret","startTime":610.492,"endTime":613.402,"body":"money printing machine for"},{"speaker":"The secret","startTime":610.492,"endTime":613.402,"body":"my wedding planning business."},{"speaker":"The secret","startTime":613.672,"endTime":616.282,"body":"I want to invite you to"},{"speaker":"The secret","startTime":613.672,"endTime":616.282,"body":"apply to work with us"},{"speaker":"The secret","startTime":616.282,"endTime":617.5120000000001,"body":"inside of Wedding Pro CEO."},{"speaker":"The secret","startTime":617.5120000000001,"endTime":621.532,"body":"You can head over to wedding"},{"speaker":"The secret","startTime":617.5120000000001,"endTime":621.532,"body":"pro ceo.com/application."},{"speaker":"The secret","startTime":621.562,"endTime":624.2620000000001,"body":"Fill out a few questions"},{"speaker":"The secret","startTime":621.562,"endTime":624.2620000000001,"body":"for us, and then book a time"},{"speaker":"The secret","startTime":624.2620000000001,"endTime":627.172,"body":"to talk with our coaching"},{"speaker":"The secret","startTime":624.2620000000001,"endTime":627.172,"body":"team about your business."},{"speaker":"The secret","startTime":627.232,"endTime":629.332,"body":"We're gonna work through"},{"speaker":"The secret","startTime":627.232,"endTime":629.332,"body":"where the gaps are in your"},{"speaker":"The secret","startTime":629.332,"endTime":631.852,"body":"business, where you need the"},{"speaker":"The secret","startTime":629.332,"endTime":631.852,"body":"most help, whether that's"},{"speaker":"The secret","startTime":631.852,"endTime":635.452,"body":"building a team or with the"},{"speaker":"The secret","startTime":631.852,"endTime":635.452,"body":"profit on your packages, or it"},{"speaker":"The secret","startTime":635.452,"endTime":636.682,"body":"could be sales or marketing."},{"speaker":"The secret","startTime":636.892,"endTime":639.172,"body":"We're gonna identify those gaps"},{"speaker":"The secret","startTime":636.892,"endTime":639.172,"body":"and we're gonna work through"},{"speaker":"The secret","startTime":639.172,"endTime":643.282,"body":"what the solutions are for you"},{"speaker":"The secret","startTime":639.172,"endTime":643.282,"body":"specifically in your business"},{"speaker":"The secret","startTime":643.282,"endTime":644.692,"body":"to really close up those gaps."},{"speaker":"The secret","startTime":644.712,"endTime":646.272,"body":"This is completely free."},{"speaker":"The secret","startTime":646.272,"endTime":648.455,"body":"It's our way to"},{"speaker":"The secret","startTime":646.272,"endTime":648.455,"body":"help the industry."},{"speaker":"The secret","startTime":648.455,"endTime":649.895,"body":"We absolutely love doing these."},{"speaker":"The secret","startTime":650.105,"endTime":653.555,"body":"So head over to wedding"},{"speaker":"The secret","startTime":650.105,"endTime":653.555,"body":"pro ceo.com/application"},{"speaker":"The secret","startTime":653.555,"endTime":654.9350000000001,"body":"and I will see you there."}]}