{"version":"1.0.0","segments":[{"speaker":"Brandee Gaar","startTime":66.02600000000001,"endTime":67.346,"body":"If you're"},{"speaker":"Brandee Gaar","startTime":66.02600000000001,"endTime":67.346,"body":"constantly buried in"},{"speaker":"Brandee Gaar","startTime":67.346,"endTime":69.836,"body":"client work, saying yes to"},{"speaker":"Brandee Gaar","startTime":67.346,"endTime":69.836,"body":"everything and feeling like"},{"speaker":"Brandee Gaar","startTime":69.836,"endTime":72.686,"body":"you have to hustle, not"},{"speaker":"Brandee Gaar","startTime":69.836,"endTime":72.686,"body":"stop, just to stay afloat."},{"speaker":"Brandee Gaar","startTime":73.13600000000001,"endTime":75.506,"body":"CEO, there is a better way"},{"speaker":"Brandee Gaar","startTime":77.51,"endTime":78.44,"body":"because here's the truth."},{"speaker":"Brandee Gaar","startTime":78.47,"endTime":81.10900000000001,"body":"Scaling your wedding business"},{"speaker":"Brandee Gaar","startTime":78.47,"endTime":81.10900000000001,"body":"shouldn't mean working more."},{"speaker":"Brandee Gaar","startTime":81.206,"endTime":82.946,"body":"It should mean working smarter."},{"speaker":"Brandee Gaar","startTime":83.07000000000001,"endTime":85.98,"body":"It should give you more"},{"speaker":"Brandee Gaar","startTime":83.07000000000001,"endTime":85.98,"body":"freedom, more profit, and a"},{"speaker":"Brandee Gaar","startTime":85.98,"endTime":89.465,"body":"business that runs without"},{"speaker":"Brandee Gaar","startTime":85.98,"endTime":89.465,"body":"you being in the weeds 24 7."},{"speaker":"Brandee Gaar","startTime":91.46300000000001,"endTime":92.543,"body":"Hey there, CEO."},{"speaker":"Brandee Gaar","startTime":92.57300000000001,"endTime":95.423,"body":"You're listening to the Wedding"},{"speaker":"Brandee Gaar","startTime":92.57300000000001,"endTime":95.423,"body":"Pro CEO Podcast, the podcast"},{"speaker":"Brandee Gaar","startTime":95.423,"endTime":98.123,"body":"to help you grow and scale your"},{"speaker":"Brandee Gaar","startTime":95.423,"endTime":98.123,"body":"profitable wedding business."},{"speaker":"Brandee Gaar","startTime":98.203,"endTime":100.903,"body":"I'm your host, Brandee Gaar,"},{"speaker":"Brandee Gaar","startTime":98.203,"endTime":100.903,"body":"and over the last 17 years,"},{"speaker":"Brandee Gaar","startTime":100.903,"endTime":103.123,"body":"I've built one of the largest"},{"speaker":"Brandee Gaar","startTime":100.903,"endTime":103.123,"body":"planning firms in Orlando,"},{"speaker":"Brandee Gaar","startTime":103.123,"endTime":106.303,"body":"Florida, grossing more"},{"speaker":"Brandee Gaar","startTime":103.123,"endTime":106.303,"body":"than $6 million in revenue."},{"speaker":"Brandee Gaar","startTime":106.303,"endTime":108.733,"body":"In today's episode, I'm"},{"speaker":"Brandee Gaar","startTime":106.303,"endTime":108.733,"body":"breaking down exactly how to"},{"speaker":"Brandee Gaar","startTime":108.733,"endTime":112.828,"body":"scale your wedding business to"},{"speaker":"Brandee Gaar","startTime":108.733,"endTime":112.828,"body":"six, multi-six, or even seven"},{"speaker":"Brandee Gaar","startTime":112.828,"endTime":114.53800000000001,"body":"figures without burning out."},{"speaker":"Brandee Gaar","startTime":114.83800000000001,"endTime":117.56800000000001,"body":"We're talking systems pricing,"},{"speaker":"Brandee Gaar","startTime":114.83800000000001,"endTime":117.56800000000001,"body":"and the biggest shifts you"},{"speaker":"Brandee Gaar","startTime":117.56800000000001,"endTime":121.018,"body":"need to make right now to stop"},{"speaker":"Brandee Gaar","startTime":117.56800000000001,"endTime":121.018,"body":"being overworked and to start"},{"speaker":"Brandee Gaar","startTime":121.018,"endTime":123.178,"body":"being the CEO of your business."},{"speaker":"Brandee Gaar","startTime":123.178,"endTime":123.388,"body":"Okay."},{"speaker":"Brandee Gaar","startTime":123.388,"endTime":126.59800000000001,"body":"So step one is to realize"},{"speaker":"Brandee Gaar","startTime":123.388,"endTime":126.59800000000001,"body":"you are the bottleneck"},{"speaker":"Brandee Gaar","startTime":126.62800000000001,"endTime":127.618,"body":"in your business."},{"speaker":"Brandee Gaar","startTime":127.94800000000001,"endTime":128.96800000000002,"body":"Hey, it's me."},{"speaker":"Brandee Gaar","startTime":128.96800000000002,"endTime":129.77800000000002,"body":"I'm the problem."},{"speaker":"Brandee Gaar","startTime":129.808,"endTime":130.768,"body":"It's me, right?"},{"speaker":"Brandee Gaar","startTime":130.798,"endTime":134.098,"body":"And once you realize that"},{"speaker":"Brandee Gaar","startTime":130.798,"endTime":134.098,"body":"in your business, I promise"},{"speaker":"Brandee Gaar","startTime":134.098,"endTime":136.678,"body":"you that's when the scale"},{"speaker":"Brandee Gaar","startTime":134.098,"endTime":136.678,"body":"is gonna start to happen."},{"speaker":"Brandee Gaar","startTime":136.678,"endTime":139.888,"body":"So often when new wedding pros"},{"speaker":"Brandee Gaar","startTime":136.678,"endTime":139.888,"body":"come into Wedding Pro, CEO, one"},{"speaker":"Brandee Gaar","startTime":139.888,"endTime":142.58800000000002,"body":"of the first things we have to"},{"speaker":"Brandee Gaar","startTime":139.888,"endTime":142.58800000000002,"body":"work with them on is the mindset"},{"speaker":"Brandee Gaar","startTime":142.58800000000002,"endTime":146.06799999999998,"body":"of understanding that they"},{"speaker":"Brandee Gaar","startTime":142.58800000000002,"endTime":146.06799999999998,"body":"are not the best at everything"},{"speaker":"Brandee Gaar","startTime":146.06799999999998,"endTime":147.118,"body":"that they do in their business."},{"speaker":"Brandee Gaar","startTime":147.118,"endTime":149.998,"body":"And this is a really big hurdle"},{"speaker":"Brandee Gaar","startTime":147.118,"endTime":149.998,"body":"because you start your business"},{"speaker":"Brandee Gaar","startTime":149.998,"endTime":152.728,"body":"and you create the systems,"},{"speaker":"Brandee Gaar","startTime":149.998,"endTime":152.728,"body":"you create the processes,"},{"speaker":"Brandee Gaar","startTime":152.998,"endTime":154.078,"body":"you do all the things."},{"speaker":"Brandee Gaar","startTime":154.078,"endTime":156.628,"body":"And so you're so afraid to"},{"speaker":"Brandee Gaar","startTime":154.078,"endTime":156.628,"body":"hand those over to someone"},{"speaker":"Brandee Gaar","startTime":156.628,"endTime":159.14800000000002,"body":"else because you're like, what"},{"speaker":"Brandee Gaar","startTime":156.628,"endTime":159.14800000000002,"body":"if they don't do it like me?"},{"speaker":"Brandee Gaar","startTime":159.328,"endTime":160.558,"body":"What if it's not as good?"},{"speaker":"Brandee Gaar","startTime":160.738,"endTime":162.298,"body":"What if things fall"},{"speaker":"Brandee Gaar","startTime":160.738,"endTime":162.298,"body":"through the cracks?"},{"speaker":"Brandee Gaar","startTime":162.454,"endTime":163.594,"body":"here's the reality."},{"speaker":"Brandee Gaar","startTime":163.744,"endTime":165.69400000000002,"body":"Things might fall"},{"speaker":"Brandee Gaar","startTime":163.744,"endTime":165.69400000000002,"body":"through the cracks."},{"speaker":"Brandee Gaar","startTime":165.87400000000002,"endTime":169.174,"body":"They might not do it as well"},{"speaker":"Brandee Gaar","startTime":165.87400000000002,"endTime":169.174,"body":"as you, but you know what"},{"speaker":"Brandee Gaar","startTime":169.174,"endTime":172.44400000000002,"body":"actually starts to happen"},{"speaker":"Brandee Gaar","startTime":169.174,"endTime":172.44400000000002,"body":"is they have a different"},{"speaker":"Brandee 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better than"},{"speaker":"Brandee Gaar","startTime":185.64100000000002,"endTime":189.961,"body":"you and dare I even say that."},{"speaker":"Brandee Gaar","startTime":190.02100000000002,"endTime":191.461,"body":"Most of the time."},{"speaker":"Brandee Gaar","startTime":191.461,"endTime":194.881,"body":"What we see is that because"},{"speaker":"Brandee Gaar","startTime":191.461,"endTime":194.881,"body":"they are now focused on the"},{"speaker":"Brandee Gaar","startTime":194.881,"endTime":198.661,"body":"one job that you gave them,"},{"speaker":"Brandee Gaar","startTime":194.881,"endTime":198.661,"body":"or on the few tasks that"},{"speaker":"Brandee Gaar","startTime":198.661,"endTime":201.308,"body":"live on their plate, they"},{"speaker":"Brandee Gaar","startTime":198.661,"endTime":201.308,"body":"are so much better at it"},{"speaker":"Brandee Gaar","startTime":201.308,"endTime":202.808,"body":"because they're laser focused."},{"speaker":"Brandee Gaar","startTime":202.808,"endTime":205.69400000000002,"body":"On those tasks, whereas you,"},{"speaker":"Brandee Gaar","startTime":202.808,"endTime":205.69400000000002,"body":"as the business owner, as"},{"speaker":"Brandee Gaar","startTime":205.69400000000002,"endTime":208.424,"body":"the CEO, are juggling so"},{"speaker":"Brandee Gaar","startTime":205.69400000000002,"endTime":208.424,"body":"many things at once, you're"},{"speaker":"Brandee Gaar","startTime":208.424,"endTime":210.104,"body":"often swatting, it flies."},{"speaker":"Brandee Gaar","startTime":210.104,"endTime":212.534,"body":"That's what I like to call"},{"speaker":"Brandee Gaar","startTime":210.104,"endTime":212.534,"body":"it in our business when I see"},{"speaker":"Brandee Gaar","startTime":212.534,"endTime":215.41400000000002,"body":"someone on our team or myself"},{"speaker":"Brandee Gaar","startTime":212.534,"endTime":215.41400000000002,"body":"even, where I'm just trying"},{"speaker":"Brandee Gaar","startTime":215.41400000000002,"endTime":216.644,"body":"to get things off my plate."},{"speaker":"Brandee Gaar","startTime":216.644,"endTime":219.94400000000002,"body":"So I do the minimum viable"},{"speaker":"Brandee Gaar","startTime":216.644,"endTime":219.94400000000002,"body":"product and I just need it done."},{"speaker":"Brandee Gaar","startTime":219.94400000000002,"endTime":220.72400000000002,"body":"I need it done."},{"speaker":"Brandee Gaar","startTime":220.72400000000002,"endTime":223.364,"body":"And instead, we're not"},{"speaker":"Brandee Gaar","startTime":220.72400000000002,"endTime":223.364,"body":"doing it well, right?"},{"speaker":"Brandee Gaar","startTime":223.364,"endTime":225.794,"body":"This is a big one"},{"speaker":"Brandee Gaar","startTime":223.364,"endTime":225.794,"body":"for customer service."},{"speaker":"Brandee Gaar","startTime":225.854,"endTime":229.604,"body":"I often see that when A CEO,"},{"speaker":"Brandee Gaar","startTime":225.854,"endTime":229.604,"body":"a business owner comes into"},{"speaker":"Brandee Gaar","startTime":229.604,"endTime":232.574,"body":"Wedding Pro CEO to work with"},{"speaker":"Brandee Gaar","startTime":229.604,"endTime":232.574,"body":"us, and they're overwhelmed,"},{"speaker":"Brandee Gaar","startTime":232.574,"endTime":235.63400000000001,"body":"customer service is the thing"},{"speaker":"Brandee Gaar","startTime":232.574,"endTime":235.63400000000001,"body":"that is the most stressful"},{"speaker":"Brandee Gaar","startTime":235.63400000000001,"endTime":238.094,"body":"for them because they know"},{"speaker":"Brandee Gaar","startTime":235.63400000000001,"endTime":238.094,"body":"that their clients aren't"},{"speaker":"Brandee Gaar","startTime":238.154,"endTime":240.374,"body":"getting the best of them"},{"speaker":"Brandee Gaar","startTime":238.154,"endTime":240.374,"body":"because they're being pulled"},{"speaker":"Brandee Gaar","startTime":240.374,"endTime":241.454,"body":"in so many directions."},{"speaker":"Brandee Gaar","startTime":241.844,"endTime":245.594,"body":"So once you realize that you are"},{"speaker":"Brandee Gaar","startTime":241.844,"endTime":245.594,"body":"the bottleneck in your business."},{"speaker":"Brandee Gaar","startTime":246.00900000000001,"endTime":249.00900000000001,"body":"I promise you that you can"},{"speaker":"Brandee Gaar","startTime":246.00900000000001,"endTime":249.00900000000001,"body":"start to then delegate tasks."},{"speaker":"Brandee Gaar","startTime":249.00900000000001,"endTime":251.589,"body":"You can hire people, you"},{"speaker":"Brandee Gaar","startTime":249.00900000000001,"endTime":251.589,"body":"can create systems to take"},{"speaker":"Brandee Gaar","startTime":251.589,"endTime":254.079,"body":"things off of your plate so"},{"speaker":"Brandee Gaar","startTime":251.589,"endTime":254.079,"body":"that you are more focused."},{"speaker":"Brandee Gaar","startTime":254.109,"endTime":257.079,"body":"One of the things I tell my"},{"speaker":"Brandee Gaar","startTime":254.109,"endTime":257.079,"body":"team all the time is that if"},{"speaker":"Brandee Gaar","startTime":257.079,"endTime":261.069,"body":"there is any process or any"},{"speaker":"Brandee Gaar","startTime":257.079,"endTime":261.069,"body":"task in our business that"},{"speaker":"Brandee Gaar","startTime":261.069,"endTime":264.399,"body":"has my name attached to it,"},{"speaker":"Brandee Gaar","startTime":261.069,"endTime":264.399,"body":"it's going to get stuck at"},{"speaker":"Brandee Gaar","startTime":264.429,"endTime":265.539,"body":"that part of the process."},{"speaker":"Brandee Gaar","startTime":265.59900000000005,"endTime":268.539,"body":"And that's not because I'm lazy"},{"speaker":"Brandee Gaar","startTime":265.59900000000005,"endTime":268.539,"body":"or because I'm just like, oh,"},{"speaker":"Brandee Gaar","startTime":268.539,"endTime":269.949,"body":"I'm too good for that process."},{"speaker":"Brandee Gaar","startTime":269.949,"endTime":273.73900000000003,"body":"It's the simple reality"},{"speaker":"Brandee Gaar","startTime":269.949,"endTime":273.73900000000003,"body":"of I can manage people."},{"speaker":"Brandee Gaar","startTime":273.894,"endTime":276.35400000000004,"body":"As the CEO, I wanna be"},{"speaker":"Brandee Gaar","startTime":273.894,"endTime":276.35400000000004,"body":"able to manage our team."},{"speaker":"Brandee Gaar","startTime":276.35400000000004,"endTime":277.644,"body":"I wanna be able to mentor them."},{"speaker":"Brandee Gaar","startTime":277.644,"endTime":280.134,"body":"I wanna give them all the"},{"speaker":"Brandee Gaar","startTime":277.644,"endTime":280.134,"body":"tools and resources that they"},{"speaker":"Brandee Gaar","startTime":280.134,"endTime":284.651,"body":"need to do the task, to do the"},{"speaker":"Brandee Gaar","startTime":280.134,"endTime":284.651,"body":"processes, but I simply don't"},{"speaker":"Brandee Gaar","startTime":284.651,"endTime":288.581,"body":"have time in my day to day to"},{"speaker":"Brandee Gaar","startTime":284.651,"endTime":288.581,"body":"manage the daily tasks that"},{"speaker":"Brandee Gaar","startTime":288.581,"endTime":289.81100000000004,"body":"have to happen in our business."},{"speaker":"Brandee Gaar","startTime":289.841,"endTime":292.241,"body":"And what happens, and I'm"},{"speaker":"Brandee Gaar","startTime":289.841,"endTime":292.241,"body":"sure you guys have felt this,"},{"speaker":"Brandee Gaar","startTime":292.241,"endTime":294.041,"body":"if you're listening right"},{"speaker":"Brandee Gaar","startTime":292.241,"endTime":294.041,"body":"now and you're just like."},{"speaker":"Brandee Gaar","startTime":294.086,"endTime":295.586,"body":"How does she speak into my head?"},{"speaker":"Brandee Gaar","startTime":295.826,"endTime":298.166,"body":"It's because I have"},{"speaker":"Brandee Gaar","startTime":295.826,"endTime":298.166,"body":"been where you are, CEO."},{"speaker":"Brandee Gaar","startTime":298.166,"endTime":301.13300000000004,"body":"And what happens is that all"},{"speaker":"Brandee Gaar","startTime":298.166,"endTime":301.13300000000004,"body":"these tasks start to pile"},{"speaker":"Brandee Gaar","startTime":301.13300000000004,"endTime":303.953,"body":"up and you know you need to"},{"speaker":"Brandee Gaar","startTime":301.13300000000004,"endTime":303.953,"body":"get to them, but the reality"},{"speaker":"Brandee Gaar","startTime":303.953,"endTime":306.14300000000003,"body":"is there simply aren't"},{"speaker":"Brandee Gaar","startTime":303.953,"endTime":306.14300000000003,"body":"enough hours in the day."},{"speaker":"Brandee Gaar","startTime":306.26300000000003,"endTime":309.533,"body":"And so they take longer and"},{"speaker":"Brandee Gaar","startTime":306.26300000000003,"endTime":309.533,"body":"longer and longer to do or"},{"speaker":"Brandee Gaar","startTime":309.533,"endTime":310.853,"body":"they never get done at all."},{"speaker":"Brandee Gaar","startTime":310.913,"endTime":313.403,"body":"And that's where the customer"},{"speaker":"Brandee Gaar","startTime":310.913,"endTime":313.403,"body":"service starts to fail."},{"speaker":"Brandee Gaar","startTime":313.403,"endTime":315.563,"body":"That's where things in your"},{"speaker":"Brandee Gaar","startTime":313.403,"endTime":315.563,"body":"business start to fail."},{"speaker":"Brandee Gaar","startTime":315.563,"endTime":318.413,"body":"That's when sales start to"},{"speaker":"Brandee Gaar","startTime":315.563,"endTime":318.413,"body":"decline because you're not"},{"speaker":"Brandee Gaar","startTime":318.413,"endTime":319.523,"body":"doing follow ups quite enough."},{"speaker":"Brandee Gaar","startTime":319.523,"endTime":321.289,"body":"You're not getting"},{"speaker":"Brandee Gaar","startTime":319.523,"endTime":321.289,"body":"back to people quite."},{"speaker":"Brandee Gaar","startTime":321.289,"endTime":323.105,"body":"Fast enough, we don't want this."},{"speaker":"Brandee Gaar","startTime":323.105,"endTime":327.21500000000003,"body":"We want you to understand"},{"speaker":"Brandee Gaar","startTime":323.105,"endTime":327.21500000000003,"body":"that your business will scale"},{"speaker":"Brandee Gaar","startTime":327.455,"endTime":331.475,"body":"when you start to put the team"},{"speaker":"Brandee Gaar","startTime":327.455,"endTime":331.475,"body":"and the processes into place,"},{"speaker":"Brandee Gaar","startTime":331.551,"endTime":334.641,"body":"because that is when you can"},{"speaker":"Brandee Gaar","startTime":331.551,"endTime":334.641,"body":"start to have the freedom"},{"speaker":"Brandee Gaar","startTime":334.641,"endTime":336.741,"body":"to bring on more clients,"},{"speaker":"Brandee Gaar","startTime":334.641,"endTime":336.741,"body":"bring on more clients, and"},{"speaker":"Brandee Gaar","startTime":336.741,"endTime":338.991,"body":"to serve them so, so well."},{"speaker":"Brandee Gaar","startTime":338.991,"endTime":342.561,"body":"So in this first step, what I"},{"speaker":"Brandee Gaar","startTime":338.991,"endTime":342.561,"body":"want you to realize is you are"},{"speaker":"Brandee Gaar","startTime":342.561,"endTime":346.041,"body":"the bottleneck in your business,"},{"speaker":"Brandee Gaar","startTime":342.561,"endTime":346.041,"body":"and we absolutely have to fix"},{"speaker":"Brandee Gaar","startTime":346.041,"endTime":348.261,"body":"that to be able to scale your"},{"speaker":"Brandee Gaar","startTime":346.041,"endTime":348.261,"body":"business without burning out."},{"speaker":"Brandee Gaar","startTime":348.353,"endTime":351.713,"body":"Step two is to assess your"},{"speaker":"Brandee Gaar","startTime":348.353,"endTime":351.713,"body":"pricing for profitability."},{"speaker":"Brandee Gaar","startTime":351.713,"endTime":355.523,"body":"Now, this one is such a big"},{"speaker":"Brandee Gaar","startTime":351.713,"endTime":355.523,"body":"deal inside of our programs."},{"speaker":"Brandee Gaar","startTime":355.523,"endTime":358.463,"body":"We work with our CEOs inside of"},{"speaker":"Brandee Gaar","startTime":355.523,"endTime":358.463,"body":"our programs on their pricing"},{"speaker":"Brandee Gaar","startTime":358.463,"endTime":360.14300000000003,"body":"very, very early in the game."},{"speaker":"Brandee Gaar","startTime":360.14300000000003,"endTime":362.688,"body":"Because here's the thing,"},{"speaker":"Brandee Gaar","startTime":360.14300000000003,"endTime":362.688,"body":"we can help you get."},{"speaker":"Brandee Gaar","startTime":363.058,"endTime":364.798,"body":"10 times the leads"},{"speaker":"Brandee Gaar","startTime":363.058,"endTime":364.798,"body":"you're already getting."},{"speaker":"Brandee Gaar","startTime":364.798,"endTime":366.928,"body":"We can help you"},{"speaker":"Brandee Gaar","startTime":364.798,"endTime":366.928,"body":"double your revenue."},{"speaker":"Brandee Gaar","startTime":366.928,"endTime":370.01800000000003,"body":"But if the profitability"},{"speaker":"Brandee Gaar","startTime":366.928,"endTime":370.01800000000003,"body":"isn't there, it really"},{"speaker":"Brandee Gaar","startTime":370.01800000000003,"endTime":372.388,"body":"doesn't matter how many events"},{"speaker":"Brandee Gaar","startTime":370.01800000000003,"endTime":372.388,"body":"and weddings that you're"},{"speaker":"Brandee Gaar","startTime":372.388,"endTime":374.818,"body":"booking because you're still"},{"speaker":"Brandee Gaar","startTime":372.388,"endTime":374.818,"body":"not gonna make any money."},{"speaker":"Brandee Gaar","startTime":374.818,"endTime":377.008,"body":"Like if you're only making"},{"speaker":"Brandee Gaar","startTime":374.818,"endTime":377.008,"body":"$10 per event that you"},{"speaker":"Brandee Gaar","startTime":377.008,"endTime":379.498,"body":"book, that's not enough to"},{"speaker":"Brandee Gaar","startTime":377.008,"endTime":379.498,"body":"sustain your business and"},{"speaker":"Brandee Gaar","startTime":379.498,"endTime":380.458,"body":"that's actually the problem."},{"speaker":"Brandee Gaar","startTime":380.458,"endTime":383.788,"body":"So I want you to really"},{"speaker":"Brandee Gaar","startTime":380.458,"endTime":383.788,"body":"look at the profitability"},{"speaker":"Brandee Gaar","startTime":383.788,"endTime":386.76800000000003,"body":"of your packages and to make"},{"speaker":"Brandee Gaar","startTime":383.788,"endTime":386.76800000000003,"body":"sure that  you're making"},{"speaker":"Brandee Gaar","startTime":386.76800000000003,"endTime":388.508,"body":"money beyond covering costs."},{"speaker":"Brandee Gaar","startTime":388.532,"endTime":392.162,"body":"Now, one of the things that I"},{"speaker":"Brandee Gaar","startTime":388.532,"endTime":392.162,"body":"see most often be the killer"},{"speaker":"Brandee Gaar","startTime":392.162,"endTime":395.882,"body":"of this is that you, as the"},{"speaker":"Brandee Gaar","startTime":392.162,"endTime":395.882,"body":"business owner, have not"},{"speaker":"Brandee Gaar","startTime":395.882,"endTime":399.752,"body":"created a line item in your"},{"speaker":"Brandee Gaar","startTime":395.882,"endTime":399.752,"body":"budget for you to be paid."},{"speaker":"Brandee Gaar","startTime":399.822,"endTime":403.217,"body":"Typically, we say, oh, our"},{"speaker":"Brandee Gaar","startTime":399.822,"endTime":403.217,"body":"overhead isn't much at all,"},{"speaker":"Brandee Gaar","startTime":403.217,"endTime":406.362,"body":"because I just have a few"},{"speaker":"Brandee Gaar","startTime":403.217,"endTime":406.362,"body":"softwares and like a va, right?"},{"speaker":"Brandee Gaar","startTime":406.362,"endTime":407.262,"body":"And I'm like, okay, but."},{"speaker":"Brandee Gaar","startTime":407.262,"endTime":408.85200000000003,"body":"You have to be paid something."},{"speaker":"Brandee Gaar","startTime":408.882,"endTime":412.332,"body":"And I hear all the time,"},{"speaker":"Brandee Gaar","startTime":408.882,"endTime":412.332,"body":"well, I just get, I just"},{"speaker":"Brandee Gaar","startTime":412.332,"endTime":413.802,"body":"take what's left over"},{"speaker":"Brandee Gaar","startTime":412.332,"endTime":413.802,"body":"at the end of the month."},{"speaker":"Brandee Gaar","startTime":413.802,"endTime":415.302,"body":"And I'm like, well that's"},{"speaker":"Brandee Gaar","startTime":413.802,"endTime":415.302,"body":"actually the problem."},{"speaker":"Brandee Gaar","startTime":415.332,"endTime":417.072,"body":"'cause there's never"},{"speaker":"Brandee Gaar","startTime":415.332,"endTime":417.072,"body":"any leftover at the"},{"speaker":"Brandee Gaar","startTime":417.072,"endTime":417.522,"body":"end of the month."},{"speaker":"Brandee Gaar","startTime":417.522,"endTime":417.732,"body":"Right."},{"speaker":"Brandee Gaar","startTime":417.732,"endTime":419.112,"body":"Or there's a very small amount."},{"speaker":"Brandee Gaar","startTime":419.212,"endTime":421.942,"body":"The reality is you are an"},{"speaker":"Brandee Gaar","startTime":419.212,"endTime":421.942,"body":"expense of your business."},{"speaker":"Brandee Gaar","startTime":422.122,"endTime":425.452,"body":"Your business would cease to"},{"speaker":"Brandee Gaar","startTime":422.122,"endTime":425.452,"body":"exist if you didn't exist."},{"speaker":"Brandee Gaar","startTime":425.482,"endTime":429.592,"body":"So if you can't pay yourself"},{"speaker":"Brandee Gaar","startTime":425.482,"endTime":429.592,"body":"from that business, you"},{"speaker":"Brandee Gaar","startTime":429.592,"endTime":430.522,"body":"shouldn't have a business."},{"speaker":"Brandee Gaar","startTime":430.522,"endTime":432.622,"body":"That's a hobby, that's"},{"speaker":"Brandee Gaar","startTime":430.522,"endTime":432.622,"body":"not a business, right?"},{"speaker":"Brandee Gaar","startTime":432.862,"endTime":436.612,"body":"So I want you to determine"},{"speaker":"Brandee Gaar","startTime":432.862,"endTime":436.612,"body":"what is a fair amount"},{"speaker":"Brandee Gaar","startTime":436.612,"endTime":437.662,"body":"for you to be paid."},{"speaker":"Brandee Gaar","startTime":437.662,"endTime":438.862,"body":"Every single month."},{"speaker":"Brandee Gaar","startTime":438.862,"endTime":441.442,"body":"Now that can be different"},{"speaker":"Brandee Gaar","startTime":438.862,"endTime":441.442,"body":"depending on the stage of"},{"speaker":"Brandee Gaar","startTime":441.442,"endTime":442.642,"body":"business that you're in, right?"},{"speaker":"Brandee Gaar","startTime":442.642,"endTime":444.682,"body":"I'm 17 years into my business."},{"speaker":"Brandee Gaar","startTime":444.682,"endTime":447.202,"body":"I'm certainly paying"},{"speaker":"Brandee Gaar","startTime":444.682,"endTime":447.202,"body":"myself a full-time wage."},{"speaker":"Brandee Gaar","startTime":447.232,"endTime":448.825,"body":"I pay my husband"},{"speaker":"Brandee Gaar","startTime":447.232,"endTime":448.825,"body":"a full-time wage."},{"speaker":"Brandee Gaar","startTime":448.825,"endTime":452.365,"body":"The only income that"},{"speaker":"Brandee Gaar","startTime":448.825,"endTime":452.365,"body":"comes into our home is."},{"speaker":"Brandee Gaar","startTime":452.365,"endTime":453.985,"body":"This business, these businesses."},{"speaker":"Brandee Gaar","startTime":454.015,"endTime":457.015,"body":"'cause we have multiple now,"},{"speaker":"Brandee Gaar","startTime":454.015,"endTime":457.015,"body":"but that is how we get paid."},{"speaker":"Brandee Gaar","startTime":457.015,"endTime":459.205,"body":"We don't have any other way"},{"speaker":"Brandee Gaar","startTime":457.015,"endTime":459.205,"body":"to get paid, so we have to"},{"speaker":"Brandee Gaar","startTime":459.205,"endTime":461.635,"body":"make sure that our business"},{"speaker":"Brandee Gaar","startTime":459.205,"endTime":461.635,"body":"can pay us every single month."},{"speaker":"Brandee Gaar","startTime":461.665,"endTime":461.935,"body":"Right."},{"speaker":"Brandee Gaar","startTime":461.935,"endTime":463.255,"body":"Otherwise, we're not gonna"},{"speaker":"Brandee Gaar","startTime":461.935,"endTime":463.255,"body":"be able to pay our mortgage."},{"speaker":"Brandee Gaar","startTime":463.255,"endTime":464.935,"body":"We're not gonna be able"},{"speaker":"Brandee Gaar","startTime":463.255,"endTime":464.935,"body":"to put food on the table."},{"speaker":"Brandee Gaar","startTime":464.935,"endTime":466.045,"body":"There's a trickle down effect."},{"speaker":"Brandee Gaar","startTime":466.105,"endTime":466.46500000000003,"body":"Right."},{"speaker":"Brandee Gaar","startTime":466.735,"endTime":469.435,"body":"But in the early stages of"},{"speaker":"Brandee Gaar","startTime":466.735,"endTime":469.435,"body":"my business, I paid myself a"},{"speaker":"Brandee Gaar","startTime":469.435,"endTime":472.765,"body":"very small amount, but from"},{"speaker":"Brandee Gaar","startTime":469.435,"endTime":472.765,"body":"the very, very beginning, I"},{"speaker":"Brandee Gaar","startTime":472.825,"endTime":475.975,"body":"always paid myself something"},{"speaker":"Brandee Gaar","startTime":472.825,"endTime":475.975,"body":"every single month because what"},{"speaker":"Brandee Gaar","startTime":475.975,"endTime":480.505,"body":"I wanted to see in my budget"},{"speaker":"Brandee Gaar","startTime":475.975,"endTime":480.505,"body":"was a line item for me as the."},{"speaker":"Brandee Gaar","startTime":529.495,"endTime":531.985,"body":"Business owner, just simply"},{"speaker":"Brandee Gaar","startTime":529.495,"endTime":531.985,"body":"for being the business owner."},{"speaker":"Brandee Gaar","startTime":532.082,"endTime":534.782,"body":"I want you to not think"},{"speaker":"Brandee Gaar","startTime":532.082,"endTime":534.782,"body":"about like, oh, I can take,"},{"speaker":"Brandee Gaar","startTime":534.872,"endTime":538.052,"body":"you know, $60,000 a year if"},{"speaker":"Brandee Gaar","startTime":534.872,"endTime":538.052,"body":"I take this many weddings."},{"speaker":"Brandee Gaar","startTime":538.1419999999999,"endTime":538.442,"body":"No."},{"speaker":"Brandee Gaar","startTime":538.682,"endTime":541.622,"body":"How much is a salary for"},{"speaker":"Brandee Gaar","startTime":538.682,"endTime":541.622,"body":"you, whether you take a"},{"speaker":"Brandee Gaar","startTime":541.622,"endTime":542.912,"body":"single wedding or not?"},{"speaker":"Brandee Gaar","startTime":543.227,"endTime":546.287,"body":"That should be your salary"},{"speaker":"Brandee Gaar","startTime":543.227,"endTime":546.287,"body":"just for running the business."},{"speaker":"Brandee Gaar","startTime":546.287,"endTime":547.667,"body":"Now, that can be small."},{"speaker":"Brandee Gaar","startTime":547.697,"endTime":550.157,"body":"Maybe you pay yourself a"},{"speaker":"Brandee Gaar","startTime":547.697,"endTime":550.157,"body":"thousand dollars a month just"},{"speaker":"Brandee Gaar","startTime":550.157,"endTime":552.677,"body":"for running the business, and"},{"speaker":"Brandee Gaar","startTime":550.157,"endTime":552.677,"body":"then you take a commission of"},{"speaker":"Brandee Gaar","startTime":552.677,"endTime":553.967,"body":"every wedding that you plan."},{"speaker":"Brandee Gaar","startTime":554.0269999999999,"endTime":554.627,"body":"That's great."},{"speaker":"Brandee Gaar","startTime":554.657,"endTime":556.187,"body":"I'm so proud of"},{"speaker":"Brandee Gaar","startTime":554.657,"endTime":556.187,"body":"you for doing that."},{"speaker":"Brandee Gaar","startTime":556.233,"endTime":558.603,"body":"But here in this step two,"},{"speaker":"Brandee Gaar","startTime":556.233,"endTime":558.603,"body":"what I want you to just"},{"speaker":"Brandee Gaar","startTime":558.603,"endTime":561.543,"body":"understand is that you are"},{"speaker":"Brandee Gaar","startTime":558.603,"endTime":561.543,"body":"an expense of your business."},{"speaker":"Brandee Gaar","startTime":561.59,"endTime":564.14,"body":"Every single one of your"},{"speaker":"Brandee Gaar","startTime":561.59,"endTime":564.14,"body":"services must be profitable."},{"speaker":"Brandee Gaar","startTime":564.2,"endTime":566.3,"body":"Can't just bring in a"},{"speaker":"Brandee Gaar","startTime":564.2,"endTime":566.3,"body":"large amount of revenue."},{"speaker":"Brandee Gaar","startTime":566.54,"endTime":568.64,"body":"We need to make sure that"},{"speaker":"Brandee Gaar","startTime":566.54,"endTime":568.64,"body":"there is enough profit"},{"speaker":"Brandee Gaar","startTime":568.94,"endTime":571.4300000000001,"body":"to run your business"},{"speaker":"Brandee Gaar","startTime":568.94,"endTime":571.4300000000001,"body":"month to month, including"},{"speaker":"Brandee Gaar","startTime":571.4300000000001,"endTime":572.75,"body":"paying yourself a salary."},{"speaker":"Brandee Gaar","startTime":572.75,"endTime":576.14,"body":"And number three is to"},{"speaker":"Brandee Gaar","startTime":572.75,"endTime":576.14,"body":"spend more time doing"},{"speaker":"Brandee Gaar","startTime":576.14,"endTime":579.1700000000001,"body":"what actually moves the"},{"speaker":"Brandee Gaar","startTime":576.14,"endTime":579.1700000000001,"body":"needle in your business."},{"speaker":"Brandee Gaar","startTime":579.1700000000001,"endTime":583.34,"body":"This is a massive downfall of"},{"speaker":"Brandee Gaar","startTime":579.1700000000001,"endTime":583.34,"body":"businesses that stay small,"},{"speaker":"Brandee Gaar","startTime":583.4000000000001,"endTime":587.09,"body":"is that you don't actually"},{"speaker":"Brandee Gaar","startTime":583.4000000000001,"endTime":587.09,"body":"understand on a day-to-day"},{"speaker":"Brandee Gaar","startTime":587.09,"endTime":591.05,"body":"basis what makes money"},{"speaker":"Brandee Gaar","startTime":587.09,"endTime":591.05,"body":"for you and your business."},{"speaker":"Brandee Gaar","startTime":591.11,"endTime":592.79,"body":"So let me give you an example."},{"speaker":"Brandee Gaar","startTime":592.971,"endTime":595.461,"body":"A lot of times when I'm working"},{"speaker":"Brandee Gaar","startTime":592.971,"endTime":595.461,"body":"with a new business owner inside"},{"speaker":"Brandee Gaar","startTime":595.461,"endTime":598.971,"body":"of Wedding Pro, CEO, and I"},{"speaker":"Brandee Gaar","startTime":595.461,"endTime":598.971,"body":"start to look at sales, right?"},{"speaker":"Brandee Gaar","startTime":598.971,"endTime":601.4010000000001,"body":"Because sales is obviously"},{"speaker":"Brandee Gaar","startTime":598.971,"endTime":601.4010000000001,"body":"what drives your business."},{"speaker":"Brandee Gaar","startTime":601.4010000000001,"endTime":602.781,"body":"If you don't have sales,"},{"speaker":"Brandee Gaar","startTime":601.4010000000001,"endTime":602.781,"body":"you don't have money, you"},{"speaker":"Brandee Gaar","startTime":602.781,"endTime":604.731,"body":"don't have profit, you don't"},{"speaker":"Brandee Gaar","startTime":602.781,"endTime":604.731,"body":"have revenue, all the things"},{"speaker":"Brandee Gaar","startTime":604.731,"endTime":606.6210000000001,"body":"that you trickle down effect"},{"speaker":"Brandee Gaar","startTime":604.731,"endTime":606.6210000000001,"body":"your business is gonna fail"},{"speaker":"Brandee Gaar","startTime":606.6210000000001,"endTime":607.461,"body":"if you don't have sales."},{"speaker":"Brandee Gaar","startTime":607.461,"endTime":611.601,"body":"So we start looking at sales,"},{"speaker":"Brandee Gaar","startTime":607.461,"endTime":611.601,"body":"and I am thinking, gosh, they're"},{"speaker":"Brandee Gaar","startTime":611.601,"endTime":614.5409999999999,"body":"getting a good amount of leads,"},{"speaker":"Brandee Gaar","startTime":611.601,"endTime":614.5409999999999,"body":"a good amount of consults."},{"speaker":"Brandee Gaar","startTime":614.5409999999999,"endTime":617.721,"body":"I'm confused why we"},{"speaker":"Brandee Gaar","startTime":614.5409999999999,"endTime":617.721,"body":"don't have higher sales."},{"speaker":"Brandee Gaar","startTime":617.721,"endTime":621.021,"body":"And so when I start digging"},{"speaker":"Brandee Gaar","startTime":617.721,"endTime":621.021,"body":"into it, what I learn is that."},{"speaker":"Brandee Gaar","startTime":621.3810000000001,"endTime":623.241,"body":"This business owner is"},{"speaker":"Brandee Gaar","startTime":621.3810000000001,"endTime":623.241,"body":"like, you know what?"},{"speaker":"Brandee Gaar","startTime":623.241,"endTime":627.351,"body":"Honestly, we're only closing"},{"speaker":"Brandee Gaar","startTime":623.241,"endTime":627.351,"body":"the people who reach out"},{"speaker":"Brandee Gaar","startTime":627.351,"endTime":630.291,"body":"and then say, yes, I want"},{"speaker":"Brandee Gaar","startTime":627.351,"endTime":630.291,"body":"to book you because I don't"},{"speaker":"Brandee Gaar","startTime":630.291,"endTime":631.461,"body":"have time for follow-ups."},{"speaker":"Brandee Gaar","startTime":631.551,"endTime":633.501,"body":"And I'm like, but you're"},{"speaker":"Brandee Gaar","startTime":631.551,"endTime":633.501,"body":"the business owner."},{"speaker":"Brandee Gaar","startTime":633.501,"endTime":635.001,"body":"What do you mean you don't"},{"speaker":"Brandee Gaar","startTime":633.501,"endTime":635.001,"body":"have time for follow-ups?"},{"speaker":"Brandee Gaar","startTime":635.001,"endTime":636.681,"body":"And they're like, I'm"},{"speaker":"Brandee Gaar","startTime":635.001,"endTime":636.681,"body":"drowning in client work."},{"speaker":"Brandee Gaar","startTime":636.891,"endTime":638.241,"body":"I'm dealing with payroll."},{"speaker":"Brandee Gaar","startTime":638.241,"endTime":639.171,"body":"I'm hiring people."},{"speaker":"Brandee Gaar","startTime":639.171,"endTime":641.391,"body":"All the things they're"},{"speaker":"Brandee Gaar","startTime":639.171,"endTime":641.391,"body":"wearing, all the hats."},{"speaker":"Brandee Gaar","startTime":641.619,"endTime":644.919,"body":"so what is getting put"},{"speaker":"Brandee Gaar","startTime":641.619,"endTime":644.919,"body":"to the back burner sales?"},{"speaker":"Brandee Gaar","startTime":645.219,"endTime":649.269,"body":"The very thing that actually"},{"speaker":"Brandee Gaar","startTime":645.219,"endTime":649.269,"body":"is needed is necessary for"},{"speaker":"Brandee Gaar","startTime":649.269,"endTime":651.909,"body":"your business to exist is"},{"speaker":"Brandee Gaar","startTime":649.269,"endTime":651.909,"body":"getting put on the back burner."},{"speaker":"Brandee Gaar","startTime":652.089,"endTime":655.749,"body":"And this is something"},{"speaker":"Brandee Gaar","startTime":652.089,"endTime":655.749,"body":"that I see so, so often"},{"speaker":"Brandee Gaar","startTime":655.749,"endTime":657.129,"body":"in our industry is sales."},{"speaker":"Brandee Gaar","startTime":657.189,"endTime":661.239,"body":"And I would say marketing are"},{"speaker":"Brandee Gaar","startTime":657.189,"endTime":661.239,"body":"also the two biggest things that"},{"speaker":"Brandee Gaar","startTime":661.239,"endTime":662.859,"body":"are the crux of your business."},{"speaker":"Brandee Gaar","startTime":662.859,"endTime":664.359,"body":"Like if you don't"},{"speaker":"Brandee Gaar","startTime":662.859,"endTime":664.359,"body":"have these things, you"},{"speaker":"Brandee Gaar","startTime":664.359,"endTime":665.409,"body":"don't have a business."},{"speaker":"Brandee Gaar","startTime":665.409,"endTime":667.9590000000001,"body":"Those things get pushed to"},{"speaker":"Brandee Gaar","startTime":665.409,"endTime":667.9590000000001,"body":"the side because you're."},{"speaker":"Brandee Gaar","startTime":667.979,"endTime":670.619,"body":"Buried in client work or"},{"speaker":"Brandee Gaar","startTime":667.979,"endTime":670.619,"body":"you're buried in just like the"},{"speaker":"Brandee Gaar","startTime":670.619,"endTime":673.109,"body":"day-to-day bookkeeping, making"},{"speaker":"Brandee Gaar","startTime":670.619,"endTime":673.109,"body":"sure that your books are clean."},{"speaker":"Brandee Gaar","startTime":673.109,"endTime":677.339,"body":"Like all of those things"},{"speaker":"Brandee Gaar","startTime":673.109,"endTime":677.339,"body":"actually cost you an obscene"},{"speaker":"Brandee Gaar","startTime":677.339,"endTime":680.609,"body":"amount of money because you're"},{"speaker":"Brandee Gaar","startTime":677.339,"endTime":680.609,"body":"losing sales, because you are"},{"speaker":"Brandee Gaar","startTime":680.609,"endTime":683.009,"body":"not focused on the things that"},{"speaker":"Brandee Gaar","startTime":680.609,"endTime":683.009,"body":"actually move the needle in your"},{"speaker":"Brandee Gaar","startTime":683.009,"endTime":687.659,"body":"business as the business owner,"},{"speaker":"Brandee Gaar","startTime":683.009,"endTime":687.659,"body":"as the CEO, your job, your"},{"speaker":"Brandee Gaar","startTime":687.659,"endTime":689.549,"body":"number one job, and I would."},{"speaker":"Brandee Gaar","startTime":689.5790000000001,"endTime":693.089,"body":"Almost adventure to say your"},{"speaker":"Brandee Gaar","startTime":689.5790000000001,"endTime":693.089,"body":"only job in your business"},{"speaker":"Brandee Gaar","startTime":693.359,"endTime":696.569,"body":"is to be focused on growth"},{"speaker":"Brandee Gaar","startTime":693.359,"endTime":696.569,"body":"and scale of your business,"},{"speaker":"Brandee Gaar","startTime":696.719,"endTime":700.469,"body":"which comes down to marketing,"},{"speaker":"Brandee Gaar","startTime":696.719,"endTime":700.469,"body":"sales, and team development."},{"speaker":"Brandee Gaar","startTime":700.679,"endTime":703.409,"body":"Those are the only three"},{"speaker":"Brandee Gaar","startTime":700.679,"endTime":703.409,"body":"things that you as the business"},{"speaker":"Brandee Gaar","startTime":703.409,"endTime":705.149,"body":"owner should be focused on."},{"speaker":"Brandee Gaar","startTime":705.2090000000001,"endTime":707.879,"body":"The second you can outsource"},{"speaker":"Brandee Gaar","startTime":705.2090000000001,"endTime":707.879,"body":"bookkeeping, the second you"},{"speaker":"Brandee Gaar","startTime":707.879,"endTime":711.3290000000001,"body":"can bring on a VA or another"},{"speaker":"Brandee Gaar","startTime":707.879,"endTime":711.3290000000001,"body":"lead in your business."},{"speaker":"Brandee Gaar","startTime":711.419,"endTime":713.5790000000001,"body":"You should be doing that and"},{"speaker":"Brandee Gaar","startTime":711.419,"endTime":713.5790000000001,"body":"you should be considering it an"},{"speaker":"Brandee Gaar","startTime":713.5790000000001,"endTime":716.789,"body":"investment because every time"},{"speaker":"Brandee Gaar","startTime":713.5790000000001,"endTime":716.789,"body":"you get something else off of"},{"speaker":"Brandee Gaar","startTime":716.789,"endTime":719.909,"body":"your plate, you as the business"},{"speaker":"Brandee Gaar","startTime":716.789,"endTime":719.909,"body":"owner are gonna be able to make"},{"speaker":"Brandee Gaar","startTime":719.909,"endTime":722.069,"body":"more money for your business."},{"speaker":"Brandee Gaar","startTime":722.279,"endTime":725.879,"body":"I promise you, you are so"},{"speaker":"Brandee Gaar","startTime":722.279,"endTime":725.879,"body":"much more valuable than the"},{"speaker":"Brandee Gaar","startTime":725.879,"endTime":729.809,"body":"$15 an hour task that you're"},{"speaker":"Brandee Gaar","startTime":725.879,"endTime":729.809,"body":"doing seven hours a day."},{"speaker":"Brandee Gaar","startTime":729.809,"endTime":732.299,"body":"You need to get out of"},{"speaker":"Brandee Gaar","startTime":729.809,"endTime":732.299,"body":"the day to day you need"},{"speaker":"Brandee Gaar","startTime":732.299,"endTime":734.639,"body":"to spend more time doing"},{"speaker":"Brandee Gaar","startTime":732.299,"endTime":734.639,"body":"the things that actually"},{"speaker":"Brandee Gaar","startTime":734.639,"endTime":735.629,"body":"make your business money."},{"speaker":"Brandee Gaar","startTime":735.792,"endTime":736.182,"body":"CEO."},{"speaker":"Brandee Gaar","startTime":736.182,"endTime":738.612,"body":"If you feel like you're always"},{"speaker":"Brandee Gaar","startTime":736.182,"endTime":738.612,"body":"working, always overwhelmed"},{"speaker":"Brandee Gaar","startTime":738.612,"endTime":742.242,"body":"and never making enough, this"},{"speaker":"Brandee Gaar","startTime":738.612,"endTime":742.242,"body":"episode is your wake up call."},{"speaker":"Brandee Gaar","startTime":742.452,"endTime":744.972,"body":"You do not have to run"},{"speaker":"Brandee Gaar","startTime":742.452,"endTime":744.972,"body":"your business like that."},{"speaker":"Brandee Gaar","startTime":745.0020000000001,"endTime":747.2520000000001,"body":"You can scale"},{"speaker":"Brandee Gaar","startTime":745.0020000000001,"endTime":747.2520000000001,"body":"without burning out."},{"speaker":"Brandee Gaar","startTime":747.2520000000001,"endTime":748.482,"body":"And here's your action plan."},{"speaker":"Brandee Gaar","startTime":748.782,"endTime":750.822,"body":"Step one, systematize and hire."},{"speaker":"Brandee Gaar","startTime":751.032,"endTime":754.902,"body":"Step two, assess your prices"},{"speaker":"Brandee Gaar","startTime":751.032,"endTime":754.902,"body":"and make sure that your services"},{"speaker":"Brandee Gaar","startTime":754.902,"endTime":756.342,"body":"are actually profitable."},{"speaker":"Brandee Gaar","startTime":756.372,"endTime":758.832,"body":"And step three, spend"},{"speaker":"Brandee Gaar","startTime":756.372,"endTime":758.832,"body":"more time on what."},{"speaker":"Brandee Gaar","startTime":758.832,"endTime":761.047,"body":"Actually moves the"},{"speaker":"Brandee Gaar","startTime":758.832,"endTime":761.047,"body":"needle and makes you"},{"speaker":"Brandee Gaar","startTime":761.047,"endTime":762.254,"body":"money in your business."},{"speaker":"Brandee Gaar","startTime":762.254,"endTime":765.134,"body":"If this sounds like where"},{"speaker":"Brandee Gaar","startTime":762.254,"endTime":765.134,"body":"you are and you are so ready"},{"speaker":"Brandee Gaar","startTime":765.134,"endTime":768.944,"body":"to scale your business in"},{"speaker":"Brandee Gaar","startTime":765.134,"endTime":768.944,"body":"2025, y'all, we are seeing"},{"speaker":"Brandee Gaar","startTime":768.944,"endTime":771.284,"body":"the craziest wins come"},{"speaker":"Brandee Gaar","startTime":768.944,"endTime":771.284,"body":"out of Wedding Pro CEO."},{"speaker":"Brandee Gaar","startTime":771.284,"endTime":773.534,"body":"Right now we have students"},{"speaker":"Brandee Gaar","startTime":771.284,"endTime":773.534,"body":"that are hitting a hundred"},{"speaker":"Brandee Gaar","startTime":773.534,"endTime":774.494,"body":"thousand dollars months."},{"speaker":"Brandee Gaar","startTime":774.644,"endTime":776.384,"body":"We have students that"},{"speaker":"Brandee Gaar","startTime":774.644,"endTime":776.384,"body":"are vacationing and."},{"speaker":"Brandee Gaar","startTime":776.424,"endTime":779.937,"body":"Italy, why their company has"},{"speaker":"Brandee Gaar","startTime":776.424,"endTime":779.937,"body":"two X'd their revenue, because"},{"speaker":"Brandee Gaar","startTime":779.937,"endTime":782.847,"body":"their team, their systems"},{"speaker":"Brandee Gaar","startTime":779.937,"endTime":782.847,"body":"are all working for them."},{"speaker":"Brandee Gaar","startTime":783.057,"endTime":785.577,"body":"It is absolutely crazy what is"},{"speaker":"Brandee Gaar","startTime":783.057,"endTime":785.577,"body":"happening with our students."},{"speaker":"Brandee Gaar","startTime":785.577,"endTime":788.517,"body":"I'm obsessed with the wins"},{"speaker":"Brandee Gaar","startTime":785.577,"endTime":788.517,"body":"that are happening over there."},{"speaker":"Brandee Gaar","startTime":788.517,"endTime":790.587,"body":"If this is you and you're"},{"speaker":"Brandee Gaar","startTime":788.517,"endTime":790.587,"body":"like, yep, that's it."},{"speaker":"Brandee Gaar","startTime":790.587,"endTime":792.237,"body":"This is what I want for 2025."},{"speaker":"Brandee Gaar","startTime":792.237,"endTime":793.437,"body":"I wanna take back my business."},{"speaker":"Brandee Gaar","startTime":793.437,"endTime":794.517,"body":"I wanna make the money."},{"speaker":"Brandee Gaar","startTime":795.147,"endTime":796.857,"body":"I want to learn"},{"speaker":"Brandee Gaar","startTime":795.147,"endTime":796.857,"body":"how to be the CEO."},{"speaker":"Brandee Gaar","startTime":796.8870000000001,"endTime":799.827,"body":"I want to invite you to book a"},{"speaker":"Brandee Gaar","startTime":796.8870000000001,"endTime":799.827,"body":"gap assessment with our team."},{"speaker":"Brandee Gaar","startTime":799.827,"endTime":801.5070000000001,"body":"This is where we're gonna"},{"speaker":"Brandee Gaar","startTime":799.827,"endTime":801.5070000000001,"body":"dig into your business."},{"speaker":"Brandee Gaar","startTime":801.5070000000001,"endTime":802.047,"body":"We're gonna see."},{"speaker":"Brandee Gaar","startTime":802.047,"endTime":803.7570000000001,"body":"Where things are falling"},{"speaker":"Brandee Gaar","startTime":802.047,"endTime":803.7570000000001,"body":"through the cracks."},{"speaker":"Brandee Gaar","startTime":803.787,"endTime":804.447,"body":"Is it marketing?"},{"speaker":"Brandee Gaar","startTime":804.447,"endTime":805.1370000000001,"body":"Is it sales?"},{"speaker":"Brandee Gaar","startTime":805.347,"endTime":806.427,"body":"Is it profitability?"},{"speaker":"Brandee Gaar","startTime":806.427,"endTime":808.497,"body":"Or do we need to start"},{"speaker":"Brandee Gaar","startTime":806.427,"endTime":808.497,"body":"scaling your team?"},{"speaker":"Brandee Gaar","startTime":808.647,"endTime":810.447,"body":"This is a completely"},{"speaker":"Brandee Gaar","startTime":808.647,"endTime":810.447,"body":"free appointment."},{"speaker":"Brandee Gaar","startTime":810.447,"endTime":813.357,"body":"We are changing the way"},{"speaker":"Brandee Gaar","startTime":810.447,"endTime":813.357,"body":"the wedding industry"},{"speaker":"Brandee Gaar","startTime":813.357,"endTime":814.497,"body":"does business, y'all."},{"speaker":"Brandee Gaar","startTime":814.647,"endTime":815.577,"body":"We are over it."},{"speaker":"Brandee Gaar","startTime":815.577,"endTime":817.591,"body":"We are done with the"},{"speaker":"Brandee Gaar","startTime":815.577,"endTime":817.591,"body":"overworked and the burned"},{"speaker":"Brandee Gaar","startTime":817.591,"endTime":821.274,"body":"out our coaching team is"},{"speaker":"Brandee Gaar","startTime":817.591,"endTime":821.274,"body":"here to say, let us help you."},{"speaker":"Brandee Gaar","startTime":821.274,"endTime":823.884,"body":"This is a completely free"},{"speaker":"Brandee Gaar","startTime":821.274,"endTime":823.884,"body":"appointment if we know that"},{"speaker":"Brandee Gaar","startTime":823.884,"endTime":826.434,"body":"one of our programs will"},{"speaker":"Brandee Gaar","startTime":823.884,"endTime":826.434,"body":"be a good fit to help you"},{"speaker":"Brandee Gaar","startTime":826.434,"endTime":828.054,"body":"hit this scale this year."},{"speaker":"Brandee Gaar","startTime":828.054,"endTime":830.694,"body":"We'll talk about next steps"},{"speaker":"Brandee Gaar","startTime":828.054,"endTime":830.694,"body":"on how to do that and how to"},{"speaker":"Brandee Gaar","startTime":830.694,"endTime":832.164,"body":"be part of Wedding Pro CEO."},{"speaker":"Brandee Gaar","startTime":832.164,"endTime":834.264,"body":"But to book that appointment,"},{"speaker":"Brandee Gaar","startTime":832.164,"endTime":834.264,"body":"I just want you to head down"},{"speaker":"Brandee Gaar","startTime":834.264,"endTime":837.114,"body":"into the show notes below,"},{"speaker":"Brandee Gaar","startTime":834.264,"endTime":837.114,"body":"grab a time that works for"},{"speaker":"Brandee Gaar","startTime":837.114,"endTime":839.3340000000001,"body":"you, and tell us a little bit"},{"speaker":"Brandee Gaar","startTime":837.114,"endTime":839.3340000000001,"body":"about your business, and our"},{"speaker":"Brandee Gaar","startTime":839.3340000000001,"endTime":842.308,"body":"team will reach out to get that"},{"speaker":"Brandee Gaar","startTime":839.3340000000001,"endTime":842.308,"body":"gap assessment on the books."},{"speaker":"Brandee Gaar","startTime":842.338,"endTime":845.248,"body":"CEOs, thank you so much for"},{"speaker":"Brandee Gaar","startTime":842.338,"endTime":845.248,"body":"being here every single week,"},{"speaker":"Brandee Gaar","startTime":845.248,"endTime":847.018,"body":"and I will see you next time."}]}