{"version":"1.0.0","segments":[{"speaker":"Brandee Gaar","startTime":66.861,"endTime":68.87100000000001,"body":"The wedding"},{"speaker":"Brandee Gaar","startTime":66.861,"endTime":68.87100000000001,"body":"industry in 2025 is"},{"speaker":"Brandee Gaar","startTime":68.87100000000001,"endTime":70.018,"body":"not what it used to be."},{"speaker":"Brandee Gaar","startTime":70.018,"endTime":72.178,"body":"Prices are up, couples"},{"speaker":"Brandee Gaar","startTime":70.018,"endTime":72.178,"body":"are savvier and"},{"speaker":"Brandee Gaar","startTime":72.178,"endTime":73.768,"body":"strategies are changing."},{"speaker":"Brandee Gaar","startTime":75.784,"endTime":77.584,"body":"In today's podcast, I'm"},{"speaker":"Brandee Gaar","startTime":75.784,"endTime":77.584,"body":"breaking down what's."},{"speaker":"Brandee Gaar","startTime":77.62400000000001,"endTime":79.994,"body":"Really happening in the"},{"speaker":"Brandee Gaar","startTime":77.62400000000001,"endTime":79.994,"body":"wedding industry right now."},{"speaker":"Brandee Gaar","startTime":80.054,"endTime":83.084,"body":"Why many wedding pros are"},{"speaker":"Brandee Gaar","startTime":80.054,"endTime":83.084,"body":"struggling and exactly"},{"speaker":"Brandee Gaar","startTime":83.084,"endTime":87.04400000000001,"body":"what you need to do to not"},{"speaker":"Brandee Gaar","startTime":83.084,"endTime":87.04400000000001,"body":"just survive in 2025, but"},{"speaker":"Brandee Gaar","startTime":87.04400000000001,"endTime":90.164,"body":"to scale your business to"},{"speaker":"Brandee Gaar","startTime":87.04400000000001,"endTime":90.164,"body":"six or even seven figures."},{"speaker":"Brandee Gaar","startTime":92.161,"endTime":93.12100000000001,"body":"Hey there, CEO."},{"speaker":"Brandee Gaar","startTime":93.12100000000001,"endTime":95.911,"body":"You're listening to the Wedding"},{"speaker":"Brandee Gaar","startTime":93.12100000000001,"endTime":95.911,"body":"Pro CEO Podcast, the podcast"},{"speaker":"Brandee Gaar","startTime":95.911,"endTime":98.724,"body":"to help you grow and scale your"},{"speaker":"Brandee Gaar","startTime":95.911,"endTime":98.724,"body":"profitable wedding business."},{"speaker":"Brandee Gaar","startTime":98.724,"endTime":101.844,"body":"I'm your host, Brandee Gaar,"},{"speaker":"Brandee Gaar","startTime":98.724,"endTime":101.844,"body":"and over the last 17 years,"},{"speaker":"Brandee Gaar","startTime":101.844,"endTime":104.784,"body":"I've grown my company to one"},{"speaker":"Brandee Gaar","startTime":101.844,"endTime":104.784,"body":"of the largest planning firms"},{"speaker":"Brandee Gaar","startTime":104.784,"endTime":108.26400000000001,"body":"in Orlando, Florida, and this"},{"speaker":"Brandee Gaar","startTime":104.784,"endTime":108.26400000000001,"body":"year is such an interesting"},{"speaker":"Brandee Gaar","startTime":108.26400000000001,"endTime":112.174,"body":"year , here in 2025 because"},{"speaker":"Brandee Gaar","startTime":108.26400000000001,"endTime":112.174,"body":"it all depends on who you"},{"speaker":"Brandee Gaar","startTime":112.244,"endTime":115.684,"body":"ask what's actually happening"},{"speaker":"Brandee Gaar","startTime":112.244,"endTime":115.684,"body":"to the wedding industry."},{"speaker":"Brandee Gaar","startTime":115.76400000000001,"endTime":118.644,"body":"So the question we're gonna"},{"speaker":"Brandee Gaar","startTime":115.76400000000001,"endTime":118.644,"body":"answer today is, is the"},{"speaker":"Brandee Gaar","startTime":118.644,"endTime":120.114,"body":"wedding industry declining?"},{"speaker":"Brandee Gaar","startTime":120.27100000000002,"endTime":121.051,"body":"Let's get into it."},{"speaker":"Brandee Gaar","startTime":123.072,"endTime":126.612,"body":"A few weeks ago I was scrolling"},{"speaker":"Brandee Gaar","startTime":123.072,"endTime":126.612,"body":"threads as I do to see what's"},{"speaker":"Brandee Gaar","startTime":126.612,"endTime":129.192,"body":"going on in our industry, what"},{"speaker":"Brandee Gaar","startTime":126.612,"endTime":129.192,"body":"people are talking about, and"},{"speaker":"Brandee Gaar","startTime":129.192,"endTime":130.662,"body":"add my own 2 cents, of course."},{"speaker":"Brandee Gaar","startTime":130.692,"endTime":133.99200000000002,"body":"And I came across a thread"},{"speaker":"Brandee Gaar","startTime":130.692,"endTime":133.99200000000002,"body":"that read, do you think the"},{"speaker":"Brandee Gaar","startTime":133.99200000000002,"endTime":135.642,"body":"wedding industry is declining?"},{"speaker":"Brandee Gaar","startTime":135.762,"endTime":139.032,"body":"And I was so intrigued because"},{"speaker":"Brandee Gaar","startTime":135.762,"endTime":139.032,"body":"I was like, Ooh, I wanna see"},{"speaker":"Brandee Gaar","startTime":139.032,"endTime":140.442,"body":"what other people are saying."},{"speaker":"Brandee Gaar","startTime":140.652,"endTime":143.05200000000002,"body":"Typically on threads, it's like."},{"speaker":"Brandee Gaar","startTime":143.202,"endTime":146.05200000000002,"body":"The most downward spiral,"},{"speaker":"Brandee Gaar","startTime":143.202,"endTime":146.05200000000002,"body":"like everybody over"},{"speaker":"Brandee Gaar","startTime":146.05200000000002,"endTime":147.43200000000002,"body":"there is doom and gloom."},{"speaker":"Brandee Gaar","startTime":147.43200000000002,"endTime":148.752,"body":"It's so interesting to me."},{"speaker":"Brandee Gaar","startTime":149.05200000000002,"endTime":151.84199999999998,"body":"Um, how many wedding pros"},{"speaker":"Brandee Gaar","startTime":149.05200000000002,"endTime":151.84199999999998,"body":"are over there talking about"},{"speaker":"Brandee Gaar","startTime":151.84199999999998,"endTime":154.632,"body":"like how they're not getting"},{"speaker":"Brandee Gaar","startTime":151.84199999999998,"endTime":154.632,"body":"any leads it's all negative"},{"speaker":"Brandee Gaar","startTime":154.632,"endTime":155.892,"body":"Nelly for the most part"},{"speaker":"Brandee Gaar","startTime":155.892,"endTime":160.162,"body":"so I opened the comment section"},{"speaker":"Brandee Gaar","startTime":155.892,"endTime":160.162,"body":"fully expecting that, and I was."},{"speaker":"Brandee Gaar","startTime":160.18200000000002,"endTime":163.602,"body":"Pleasantly surprised, but I"},{"speaker":"Brandee Gaar","startTime":160.18200000000002,"endTime":163.602,"body":"also thought this would make"},{"speaker":"Brandee Gaar","startTime":163.602,"endTime":167.352,"body":"for a really great podcast to"},{"speaker":"Brandee Gaar","startTime":163.602,"endTime":167.352,"body":"talk about what our industry"},{"speaker":"Brandee Gaar","startTime":167.382,"endTime":171.49200000000002,"body":"from within is saying about"},{"speaker":"Brandee Gaar","startTime":167.382,"endTime":171.49200000000002,"body":"what's coming in 2025 or how"},{"speaker":"Brandee Gaar","startTime":171.49200000000002,"endTime":176.022,"body":"2025 feels so far, about a"},{"speaker":"Brandee Gaar","startTime":171.49200000000002,"endTime":176.022,"body":"couple months into the year."},{"speaker":"Brandee Gaar","startTime":176.05200000000002,"endTime":176.262,"body":"Right."},{"speaker":"Brandee Gaar","startTime":176.262,"endTime":179.372,"body":"So this thread was posted,"},{"speaker":"Brandee Gaar","startTime":176.262,"endTime":179.372,"body":"um, in mid-March,  a couple"},{"speaker":"Brandee Gaar","startTime":179.372,"endTime":180.152,"body":"months into the year."},{"speaker":"Brandee Gaar","startTime":180.392,"endTime":183.30200000000002,"body":"So I wanted to kind of talk"},{"speaker":"Brandee Gaar","startTime":180.392,"endTime":183.30200000000002,"body":"about some of the responses"},{"speaker":"Brandee Gaar","startTime":183.30200000000002,"endTime":185.43200000000002,"body":"that are on here, some of the"},{"speaker":"Brandee Gaar","startTime":183.30200000000002,"endTime":185.43200000000002,"body":"comments, and dig into them"},{"speaker":"Brandee Gaar","startTime":185.43200000000002,"endTime":188.56799999999998,"body":"with some, with just my own"},{"speaker":"Brandee Gaar","startTime":185.43200000000002,"endTime":188.56799999999998,"body":"2 cents and some with  facts"},{"speaker":"Brandee Gaar","startTime":188.56799999999998,"endTime":191.418,"body":"That we found, online about"},{"speaker":"Brandee Gaar","startTime":188.56799999999998,"endTime":191.418,"body":"what is actually happening"},{"speaker":"Brandee Gaar","startTime":191.418,"endTime":192.498,"body":"in the wedding industry."},{"speaker":"Brandee Gaar","startTime":192.548,"endTime":193.838,"body":"So let's dig into some"},{"speaker":"Brandee Gaar","startTime":192.548,"endTime":193.838,"body":"of these comments."},{"speaker":"Brandee Gaar","startTime":193.838,"endTime":196.988,"body":"If you're listening to this"},{"speaker":"Brandee Gaar","startTime":193.838,"endTime":196.988,"body":"on our podcast and you want to"},{"speaker":"Brandee Gaar","startTime":196.988,"endTime":199.598,"body":"see this thread in the comments"},{"speaker":"Brandee Gaar","startTime":196.988,"endTime":199.598,"body":"for yourself, you can head over"},{"speaker":"Brandee Gaar","startTime":199.598,"endTime":202.538,"body":"to our YouTube channel because"},{"speaker":"Brandee Gaar","startTime":199.598,"endTime":202.538,"body":"you can see it on my screen as"},{"speaker":"Brandee Gaar","startTime":202.538,"endTime":203.708,"body":"I'm kind of scrolling through."},{"speaker":"Brandee Gaar","startTime":203.738,"endTime":205.71800000000002,"body":"You can see the comments"},{"speaker":"Brandee Gaar","startTime":203.738,"endTime":205.71800000000002,"body":"that I'm looking at."},{"speaker":"Brandee Gaar","startTime":206.108,"endTime":208.028,"body":"The main thread said,"},{"speaker":"Brandee Gaar","startTime":206.108,"endTime":208.028,"body":"do you think the wedding"},{"speaker":"Brandee Gaar","startTime":208.028,"endTime":208.988,"body":"industry is declining?"},{"speaker":"Brandee Gaar","startTime":209.018,"endTime":211.948,"body":"So a couple of the"},{"speaker":"Brandee Gaar","startTime":209.018,"endTime":211.948,"body":"comments, , are just insane."},{"speaker":"Brandee Gaar","startTime":212.008,"endTime":212.368,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":212.418,"endTime":216.048,"body":", so I won't really put much"},{"speaker":"Brandee Gaar","startTime":212.418,"endTime":216.048,"body":"into those, but I think."},{"speaker":"Brandee Gaar","startTime":216.558,"endTime":220.008,"body":"What I loved seeing is that"},{"speaker":"Brandee Gaar","startTime":216.558,"endTime":220.008,"body":"so many people said it's not"},{"speaker":"Brandee Gaar","startTime":220.008,"endTime":223.638,"body":"necessarily declining, but"},{"speaker":"Brandee Gaar","startTime":220.008,"endTime":223.638,"body":"it's shifting, which is so"},{"speaker":"Brandee Gaar","startTime":223.638,"endTime":225.978,"body":"true and I've talked about"},{"speaker":"Brandee Gaar","startTime":223.638,"endTime":225.978,"body":"that I feel like until I'm"},{"speaker":"Brandee Gaar","startTime":225.978,"endTime":227.448,"body":"purple here on the podcast."},{"speaker":"Brandee Gaar","startTime":227.448,"endTime":230.478,"body":"But this one comment says,"},{"speaker":"Brandee Gaar","startTime":227.448,"endTime":230.478,"body":"I think it will continue"},{"speaker":"Brandee Gaar","startTime":230.478,"endTime":232.90800000000002,"body":"to shift as it always does"},{"speaker":"Brandee Gaar","startTime":230.478,"endTime":232.90800000000002,"body":"decline in the sense of what,"},{"speaker":"Brandee Gaar","startTime":232.90800000000002,"endTime":234.488,"body":"less weddings or less spend?"},{"speaker":"Brandee Gaar","startTime":234.548,"endTime":237.638,"body":"And the original poster said,"},{"speaker":"Brandee Gaar","startTime":234.548,"endTime":237.638,"body":"I meant declining in terms"},{"speaker":"Brandee Gaar","startTime":237.638,"endTime":240.398,"body":"of hospitality, but totally"},{"speaker":"Brandee Gaar","startTime":237.638,"endTime":240.398,"body":"forgot to put that in there."},{"speaker":"Brandee Gaar","startTime":240.398,"endTime":242.798,"body":"So it's been interesting to"},{"speaker":"Brandee Gaar","startTime":240.398,"endTime":242.798,"body":"see what people's response"},{"speaker":"Brandee Gaar","startTime":242.798,"endTime":244.118,"body":"to the word decline means."},{"speaker":"Brandee Gaar","startTime":244.118,"endTime":247.778,"body":"And so I, I actually took"},{"speaker":"Brandee Gaar","startTime":244.118,"endTime":247.778,"body":"this post also like this"},{"speaker":"Brandee Gaar","startTime":247.778,"endTime":250.748,"body":"commenter did, which is,"},{"speaker":"Brandee Gaar","startTime":247.778,"endTime":250.748,"body":"you know, do I think it's"},{"speaker":"Brandee Gaar","startTime":250.748,"endTime":253.088,"body":"declining in terms of like"},{"speaker":"Brandee Gaar","startTime":250.748,"endTime":253.088,"body":"how much people are spending"},{"speaker":"Brandee Gaar","startTime":253.088,"endTime":255.488,"body":"or how small the weddings"},{"speaker":"Brandee Gaar","startTime":253.088,"endTime":255.488,"body":"are, or just in general,"},{"speaker":"Brandee Gaar","startTime":255.488,"endTime":256.808,"body":"are weddings getting less?"},{"speaker":"Brandee Gaar","startTime":257.078,"endTime":259.238,"body":"So I think that that was"},{"speaker":"Brandee Gaar","startTime":257.078,"endTime":259.238,"body":"interesting that there was"},{"speaker":"Brandee Gaar","startTime":259.238,"endTime":261.098,"body":"multiple ways that that"},{"speaker":"Brandee Gaar","startTime":259.238,"endTime":261.098,"body":"could have been taken."},{"speaker":"Brandee Gaar","startTime":261.51800000000003,"endTime":262.868,"body":"Um, but."},{"speaker":"Brandee Gaar","startTime":263.238,"endTime":264.13800000000003,"body":"Shifting, right?"},{"speaker":"Brandee Gaar","startTime":264.13800000000003,"endTime":265.428,"body":"People are talking"},{"speaker":"Brandee Gaar","startTime":264.13800000000003,"endTime":265.428,"body":"about it shifting."},{"speaker":"Brandee Gaar","startTime":265.45799999999997,"endTime":269.83799999999997,"body":"Another commenter said, um, it's"},{"speaker":"Brandee Gaar","startTime":265.45799999999997,"endTime":269.83799999999997,"body":"not declining, just changing."},{"speaker":"Brandee Gaar","startTime":270.082,"endTime":271.702,"body":"So let's talk about"},{"speaker":"Brandee Gaar","startTime":270.082,"endTime":271.702,"body":"that a little bit here."},{"speaker":"Brandee Gaar","startTime":271.702,"endTime":275.812,"body":"In 2025, we now have Gen"},{"speaker":"Brandee Gaar","startTime":271.702,"endTime":275.812,"body":"Z in our marketplace."},{"speaker":"Brandee Gaar","startTime":275.872,"endTime":278.452,"body":"And the reason I think it's"},{"speaker":"Brandee Gaar","startTime":275.872,"endTime":278.452,"body":"important to talk about this is"},{"speaker":"Brandee Gaar","startTime":278.452,"endTime":281.182,"body":"one, because when millennials"},{"speaker":"Brandee Gaar","startTime":278.452,"endTime":281.182,"body":"came into the marketplace."},{"speaker":"Brandee Gaar","startTime":281.182,"endTime":282.372,"body":"We talked about them."},{"speaker":"Brandee Gaar","startTime":282.972,"endTime":284.892,"body":"Honestly, we talked about"},{"speaker":"Brandee Gaar","startTime":282.972,"endTime":284.892,"body":"them for an entire decade,"},{"speaker":"Brandee Gaar","startTime":284.892,"endTime":287.86199999999997,"body":"like how millennials buy,"},{"speaker":"Brandee Gaar","startTime":284.892,"endTime":287.86199999999997,"body":"what they like, their spending"},{"speaker":"Brandee Gaar","startTime":287.86199999999997,"endTime":290.23199999999997,"body":"habits like every, we knew"},{"speaker":"Brandee Gaar","startTime":287.86199999999997,"endTime":290.23199999999997,"body":"everything about them."},{"speaker":"Brandee Gaar","startTime":290.922,"endTime":294.972,"body":"Gen Z came into the marketplace"},{"speaker":"Brandee Gaar","startTime":290.922,"endTime":294.972,"body":"during Covid, which is"},{"speaker":"Brandee Gaar","startTime":294.972,"endTime":297.582,"body":"interesting because the"},{"speaker":"Brandee Gaar","startTime":294.972,"endTime":297.582,"body":"oldest, gen Z right now here"},{"speaker":"Brandee Gaar","startTime":297.582,"endTime":300.78700000000003,"body":"in 2025 is about 27 years old."},{"speaker":"Brandee Gaar","startTime":301.057,"endTime":305.73699999999997,"body":"So during COVID,"},{"speaker":"Brandee Gaar","startTime":301.057,"endTime":305.73699999999997,"body":"they were 22, 23 ish."},{"speaker":"Brandee Gaar","startTime":305.977,"endTime":308.797,"body":"So they were just starting"},{"speaker":"Brandee Gaar","startTime":305.977,"endTime":308.797,"body":"to come into the marketplace"},{"speaker":"Brandee Gaar","startTime":308.797,"endTime":311.647,"body":"as buyers, as like legit"},{"speaker":"Brandee Gaar","startTime":308.797,"endTime":311.647,"body":"adult buyers, right?"},{"speaker":"Brandee Gaar","startTime":311.677,"endTime":315.637,"body":"And so it almost feels like"},{"speaker":"Brandee Gaar","startTime":311.677,"endTime":315.637,"body":"they snuck in and all of"},{"speaker":"Brandee Gaar","startTime":315.637,"endTime":318.12800000000004,"body":"a sudden they're here and"},{"speaker":"Brandee Gaar","startTime":315.637,"endTime":318.12800000000004,"body":"we're like, whoa, whoa."},{"speaker":"Brandee Gaar","startTime":318.367,"endTime":320.077,"body":"Like what do we do"},{"speaker":"Brandee Gaar","startTime":318.367,"endTime":320.077,"body":"with these people?"},{"speaker":"Brandee Gaar","startTime":320.10699999999997,"endTime":321.757,"body":"And so the market."},{"speaker":"Brandee Gaar","startTime":321.782,"endTime":325.29200000000003,"body":"Is shifting because they"},{"speaker":"Brandee Gaar","startTime":321.782,"endTime":325.29200000000003,"body":"buy so differently from"},{"speaker":"Brandee Gaar","startTime":325.29200000000003,"endTime":327.032,"body":"Gen X and from millennials."},{"speaker":"Brandee Gaar","startTime":327.54200000000003,"endTime":329.882,"body":"And so I find this really,"},{"speaker":"Brandee Gaar","startTime":327.54200000000003,"endTime":329.882,"body":"really interesting that"},{"speaker":"Brandee Gaar","startTime":329.882,"endTime":331.652,"body":"I think a lot of us"},{"speaker":"Brandee Gaar","startTime":329.882,"endTime":331.652,"body":"weren't ready for it."},{"speaker":"Brandee Gaar","startTime":331.652,"endTime":335.882,"body":"So here in 2020 4, 25, we're"},{"speaker":"Brandee Gaar","startTime":331.652,"endTime":335.882,"body":"like, wait a second, why are"},{"speaker":"Brandee Gaar","startTime":335.882,"endTime":337.562,"body":"our strategies not working?"},{"speaker":"Brandee Gaar","startTime":337.622,"endTime":342.272,"body":"And the difference with Gen Z"},{"speaker":"Brandee Gaar","startTime":337.622,"endTime":342.272,"body":"is that one, they've always had"},{"speaker":"Brandee Gaar","startTime":342.272,"endTime":345.60200000000003,"body":"the internet 100% of their life,"},{"speaker":"Brandee Gaar","startTime":342.272,"endTime":345.60200000000003,"body":"they've had the internet, they"},{"speaker":"Brandee Gaar","startTime":345.60200000000003,"endTime":349.842,"body":"have had social media,  most of"},{"speaker":"Brandee Gaar","startTime":345.60200000000003,"endTime":349.842,"body":"their formative years, right?"},{"speaker":"Brandee Gaar","startTime":349.842,"endTime":352.932,"body":"So the last 15 years"},{"speaker":"Brandee Gaar","startTime":349.842,"endTime":352.932,"body":"they've had social media."},{"speaker":"Brandee Gaar","startTime":353.262,"endTime":355.54200000000003,"body":"They're used to getting"},{"speaker":"Brandee Gaar","startTime":353.262,"endTime":355.54200000000003,"body":"answers quickly."},{"speaker":"Brandee Gaar","startTime":355.572,"endTime":357.672,"body":"They want fast responses."},{"speaker":"Brandee Gaar","startTime":358.032,"endTime":361.122,"body":"They are okay spending"},{"speaker":"Brandee Gaar","startTime":358.032,"endTime":361.122,"body":"money, but they really"},{"speaker":"Brandee Gaar","startTime":361.122,"endTime":362.527,"body":"value what it's for."},{"speaker":"Brandee Gaar","startTime":362.767,"endTime":364.597,"body":"They want you to have a purpose."},{"speaker":"Brandee Gaar","startTime":364.597,"endTime":366.997,"body":"They want to know the"},{"speaker":"Brandee Gaar","startTime":364.597,"endTime":366.997,"body":"person behind the brand."},{"speaker":"Brandee Gaar","startTime":366.997,"endTime":369.007,"body":"They don't just buy"},{"speaker":"Brandee Gaar","startTime":366.997,"endTime":369.007,"body":"brands necessarily."},{"speaker":"Brandee Gaar","startTime":369.277,"endTime":371.677,"body":"They don't buy into a"},{"speaker":"Brandee Gaar","startTime":369.277,"endTime":371.677,"body":"lot of designer things."},{"speaker":"Brandee Gaar","startTime":371.677,"endTime":375.607,"body":"They don't, um, they want"},{"speaker":"Brandee Gaar","startTime":371.677,"endTime":375.607,"body":"to see like real people."},{"speaker":"Brandee Gaar","startTime":375.607,"endTime":377.197,"body":"They wanna see authenticity."},{"speaker":"Brandee Gaar","startTime":377.22700000000003,"endTime":380.407,"body":"And so that's all very,"},{"speaker":"Brandee Gaar","startTime":377.22700000000003,"endTime":380.407,"body":"very different than how we"},{"speaker":"Brandee Gaar","startTime":380.407,"endTime":383.437,"body":"used to run our businesses,"},{"speaker":"Brandee Gaar","startTime":380.407,"endTime":383.437,"body":"which was perfect grids."},{"speaker":"Brandee Gaar","startTime":383.497,"endTime":386.737,"body":"And we, millennials loved"},{"speaker":"Brandee Gaar","startTime":383.497,"endTime":386.737,"body":"designer, everything."},{"speaker":"Brandee Gaar","startTime":386.737,"endTime":390.887,"body":"Like they wanted to see that"},{"speaker":"Brandee Gaar","startTime":386.737,"endTime":390.887,"body":"you were luxury that you were"},{"speaker":"Brandee Gaar","startTime":390.887,"endTime":395.687,"body":"high end, that you were much"},{"speaker":"Brandee Gaar","startTime":390.887,"endTime":395.687,"body":"sought after, whereas Gen Z is"},{"speaker":"Brandee Gaar","startTime":395.687,"endTime":397.187,"body":"more like, how real are you?"},{"speaker":"Brandee Gaar","startTime":397.187,"endTime":398.507,"body":"Like how authentic are you?"},{"speaker":"Brandee Gaar","startTime":398.507,"endTime":401.41700000000003,"body":"I don't necessarily"},{"speaker":"Brandee Gaar","startTime":398.507,"endTime":401.41700000000003,"body":"need to buy the designer"},{"speaker":"Brandee Gaar","startTime":401.41700000000003,"endTime":402.407,"body":"or the most high end."},{"speaker":"Brandee Gaar","startTime":402.407,"endTime":404.957,"body":"I just want to know that"},{"speaker":"Brandee Gaar","startTime":402.407,"endTime":404.957,"body":"it's gonna be the experience."},{"speaker":"Brandee Gaar","startTime":404.967,"endTime":405.897,"body":"That I'm looking for."},{"speaker":"Brandee Gaar","startTime":405.957,"endTime":408.717,"body":"And so I found this really,"},{"speaker":"Brandee Gaar","startTime":405.957,"endTime":408.717,"body":"really interesting as we're"},{"speaker":"Brandee Gaar","startTime":408.717,"endTime":411.057,"body":"shifting strategies, and"},{"speaker":"Brandee Gaar","startTime":408.717,"endTime":411.057,"body":"again, we talk about this so"},{"speaker":"Brandee Gaar","startTime":411.057,"endTime":414.567,"body":"much on the podcast, so not"},{"speaker":"Brandee Gaar","startTime":411.057,"endTime":414.567,"body":"declining, just changing."},{"speaker":"Brandee Gaar","startTime":414.987,"endTime":417.777,"body":"Um, one of the other comments"},{"speaker":"Brandee Gaar","startTime":414.987,"endTime":417.777,"body":"said, I think it's shifting in"},{"speaker":"Brandee Gaar","startTime":417.777,"endTime":421.017,"body":"response to a new generation"},{"speaker":"Brandee Gaar","startTime":417.777,"endTime":421.017,"body":"of couples who prioritize other"},{"speaker":"Brandee Gaar","startTime":421.017,"endTime":425.037,"body":"life milestones other than"},{"speaker":"Brandee Gaar","startTime":421.017,"endTime":425.037,"body":"they value a costly wedding."},{"speaker":"Brandee Gaar","startTime":425.037,"endTime":427.827,"body":"There will always be a luxury"},{"speaker":"Brandee Gaar","startTime":425.037,"endTime":427.827,"body":"client and there always will"},{"speaker":"Brandee Gaar","startTime":427.827,"endTime":430.287,"body":"be a more budget conscious"},{"speaker":"Brandee Gaar","startTime":427.827,"endTime":430.287,"body":"client, but I think it's the"},{"speaker":"Brandee Gaar","startTime":430.287,"endTime":433.647,"body":"middle to high-end clientele"},{"speaker":"Brandee Gaar","startTime":430.287,"endTime":433.647,"body":"that's declining the most."},{"speaker":"Brandee Gaar","startTime":434.157,"endTime":436.617,"body":"So I find this comment"},{"speaker":"Brandee Gaar","startTime":434.157,"endTime":436.617,"body":"interesting too, and this"},{"speaker":"Brandee Gaar","startTime":436.617,"endTime":437.787,"body":"commenter's absolutely right."},{"speaker":"Brandee Gaar","startTime":437.787,"endTime":439.767,"body":"There's always gonna be"},{"speaker":"Brandee Gaar","startTime":437.787,"endTime":439.767,"body":"budget conscious clients"},{"speaker":"Brandee Gaar","startTime":439.797,"endTime":442.647,"body":"or there's always gonna be"},{"speaker":"Brandee Gaar","startTime":439.797,"endTime":442.647,"body":"high end clients, but what"},{"speaker":"Brandee Gaar","startTime":442.647,"endTime":448.367,"body":"this new buyer, is valuing"},{"speaker":"Brandee Gaar","startTime":442.647,"endTime":448.367,"body":"the most, is the experience."},{"speaker":"Brandee Gaar","startTime":448.66700000000003,"endTime":450.827,"body":"So there's a lot less."},{"speaker":"Brandee Gaar","startTime":451.397,"endTime":455.327,"body":"Importance put on, is it"},{"speaker":"Brandee Gaar","startTime":451.397,"endTime":455.327,"body":"Instagram worthy enough?"},{"speaker":"Brandee Gaar","startTime":455.447,"endTime":455.897,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":456.197,"endTime":459.997,"body":"They want it to"},{"speaker":"Brandee Gaar","startTime":456.197,"endTime":459.997,"body":"feel more authentic."},{"speaker":"Brandee Gaar","startTime":460.027,"endTime":462.697,"body":"So that's where a lot of these"},{"speaker":"Brandee Gaar","startTime":460.027,"endTime":462.697,"body":"content creators are coming"},{"speaker":"Brandee Gaar","startTime":462.697,"endTime":466.41700000000003,"body":"in too, because instead of"},{"speaker":"Brandee Gaar","startTime":462.697,"endTime":466.41700000000003,"body":"having the perfect two minute"},{"speaker":"Brandee Gaar","startTime":466.41700000000003,"endTime":468.637,"body":"trailer video that makes"},{"speaker":"Brandee Gaar","startTime":466.41700000000003,"endTime":468.637,"body":"your wedding look like it"},{"speaker":"Brandee Gaar","startTime":468.637,"endTime":472.177,"body":"was just this epic weekend,"},{"speaker":"Brandee Gaar","startTime":468.637,"endTime":472.177,"body":"they're wanting more raw and"},{"speaker":"Brandee Gaar","startTime":472.177,"endTime":473.797,"body":"real clips behind the scene."},{"speaker":"Brandee Gaar","startTime":473.797,"endTime":475.837,"body":"And so they're bringing"},{"speaker":"Brandee Gaar","startTime":473.797,"endTime":475.837,"body":"these content creators in"},{"speaker":"Brandee Gaar","startTime":476.16700000000003,"endTime":477.697,"body":"to really show more of that."},{"speaker":"Brandee Gaar","startTime":478.112,"endTime":480.692,"body":"Realness of what their"},{"speaker":"Brandee Gaar","startTime":478.112,"endTime":480.692,"body":"wedding was like."},{"speaker":"Brandee Gaar","startTime":480.992,"endTime":486.362,"body":"It's also a lot less emphasis on"},{"speaker":"Brandee Gaar","startTime":480.992,"endTime":486.362,"body":"how it's gonna show up in photos"},{"speaker":"Brandee Gaar","startTime":486.782,"endTime":491.012,"body":"and what it's actually gonna be"},{"speaker":"Brandee Gaar","startTime":486.782,"endTime":491.012,"body":"like in person for their guests."},{"speaker":"Brandee Gaar","startTime":491.012,"endTime":494.642,"body":"And so I, I am so interested"},{"speaker":"Brandee Gaar","startTime":491.012,"endTime":494.642,"body":"to know if you're watching"},{"speaker":"Brandee Gaar","startTime":494.642,"endTime":496.982,"body":"this video, I would love"},{"speaker":"Brandee Gaar","startTime":494.642,"endTime":496.982,"body":"for you to comment below"},{"speaker":"Brandee Gaar","startTime":497.012,"endTime":500.252,"body":"what you're seeing in your"},{"speaker":"Brandee Gaar","startTime":497.012,"endTime":500.252,"body":"market in regards to this."},{"speaker":"Brandee Gaar","startTime":500.252,"endTime":503.072,"body":"Are you seeing a lot more"},{"speaker":"Brandee Gaar","startTime":500.252,"endTime":503.072,"body":"emphasis on the experience?"},{"speaker":"Brandee Gaar","startTime":503.072,"endTime":504.992,"body":"Are you still seeing"},{"speaker":"Brandee Gaar","startTime":503.072,"endTime":504.992,"body":"a lot of emphasis on."},{"speaker":"Brandee Gaar","startTime":505.582,"endTime":507.262,"body":"The Instagrammable moments."},{"speaker":"Brandee Gaar","startTime":507.562,"endTime":510.232,"body":"I kind of wanna know from"},{"speaker":"Brandee Gaar","startTime":507.562,"endTime":510.232,"body":"our audience, tell me in the"},{"speaker":"Brandee Gaar","startTime":510.232,"endTime":514.012,"body":"comments what you're seeing"},{"speaker":"Brandee Gaar","startTime":510.232,"endTime":514.012,"body":"in your market and how you're"},{"speaker":"Brandee Gaar","startTime":514.012,"endTime":517.222,"body":"seeing Gen Z kind of shake"},{"speaker":"Brandee Gaar","startTime":514.012,"endTime":517.222,"body":"up the marketplace in terms"},{"speaker":"Brandee Gaar","startTime":517.222,"endTime":518.572,"body":"of what the buyers are like."},{"speaker":"Brandee Gaar","startTime":518.8820000000001,"endTime":523.137,"body":"Another comment I. Is, yes, it's"},{"speaker":"Brandee Gaar","startTime":518.8820000000001,"endTime":523.137,"body":"oversaturated and misguided."},{"speaker":"Brandee Gaar","startTime":523.467,"endTime":526.167,"body":"We can thank social media"},{"speaker":"Brandee Gaar","startTime":523.467,"endTime":526.167,"body":"and the desire to be viral."},{"speaker":"Brandee Gaar","startTime":526.167,"endTime":530.0070000000001,"body":"Now, this one I really wanted"},{"speaker":"Brandee Gaar","startTime":526.167,"endTime":530.0070000000001,"body":"to touch on because I find"},{"speaker":"Brandee Gaar","startTime":530.0070000000001,"endTime":532.167,"body":"this such an interesting post."},{"speaker":"Brandee Gaar","startTime":532.4069999999999,"endTime":535.797,"body":"Listen, social media has"},{"speaker":"Brandee Gaar","startTime":532.4069999999999,"endTime":535.797,"body":"such a bad rap, right?"},{"speaker":"Brandee Gaar","startTime":535.797,"endTime":538.287,"body":"Like so many people are"},{"speaker":"Brandee Gaar","startTime":535.797,"endTime":538.287,"body":"like, social media is"},{"speaker":"Brandee Gaar","startTime":538.287,"endTime":539.7270000000001,"body":"the death of our society."},{"speaker":"Brandee Gaar","startTime":539.7270000000001,"endTime":541.807,"body":"It's, you know,"},{"speaker":"Brandee Gaar","startTime":539.7270000000001,"endTime":541.807,"body":"ruining our children."},{"speaker":"Brandee Gaar","startTime":541.837,"endTime":543.877,"body":"And I don't"},{"speaker":"Brandee Gaar","startTime":541.837,"endTime":543.877,"body":"necessarily disagree."},{"speaker":"Brandee Gaar","startTime":544.387,"endTime":545.2270000000001,"body":"With any of that."},{"speaker":"Brandee Gaar","startTime":545.587,"endTime":549.067,"body":"However, I tend to be a"},{"speaker":"Brandee Gaar","startTime":545.587,"endTime":549.067,"body":"glass half full type of"},{"speaker":"Brandee Gaar","startTime":549.067,"endTime":553.6569999999999,"body":"person, and I have to say,"},{"speaker":"Brandee Gaar","startTime":549.067,"endTime":553.6569999999999,"body":"running a business in the"},{"speaker":"Brandee Gaar","startTime":553.6569999999999,"endTime":557.077,"body":"age of social media I think"},{"speaker":"Brandee Gaar","startTime":553.6569999999999,"endTime":557.077,"body":"is like one of the greatest"},{"speaker":"Brandee Gaar","startTime":557.077,"endTime":559.837,"body":"gifts that we could ever be"},{"speaker":"Brandee Gaar","startTime":557.077,"endTime":559.837,"body":"given as business owners."},{"speaker":"Brandee Gaar","startTime":560.167,"endTime":563.6469999999999,"body":"Because I was lucky enough,"},{"speaker":"Brandee Gaar","startTime":560.167,"endTime":563.6469999999999,"body":"I guess, to be able to tell"},{"speaker":"Brandee Gaar","startTime":563.6469999999999,"endTime":564.7270000000001,"body":"both sides of this story."},{"speaker":"Brandee Gaar","startTime":564.937,"endTime":567.937,"body":"I started my business 17"},{"speaker":"Brandee Gaar","startTime":564.937,"endTime":567.937,"body":"years ago, so Facebook only"},{"speaker":"Brandee Gaar","startTime":567.937,"endTime":570.457,"body":"existed on college campuses"},{"speaker":"Brandee Gaar","startTime":567.937,"endTime":570.457,"body":"and Instagram wasn't around"},{"speaker":"Brandee Gaar","startTime":570.457,"endTime":572.077,"body":"and TikTok was still musically."},{"speaker":"Brandee Gaar","startTime":572.107,"endTime":574.207,"body":"I don't even know if it was"},{"speaker":"Brandee Gaar","startTime":572.107,"endTime":574.207,"body":"musically at that point, but"},{"speaker":"Brandee Gaar","startTime":574.207,"endTime":576.937,"body":"when I started my business"},{"speaker":"Brandee Gaar","startTime":574.207,"endTime":576.937,"body":"back in 2007, social media"},{"speaker":"Brandee Gaar","startTime":576.937,"endTime":578.227,"body":"wasn't a thing really."},{"speaker":"Brandee Gaar","startTime":578.442,"endTime":580.962,"body":"And you know, obviously people"},{"speaker":"Brandee Gaar","startTime":578.442,"endTime":580.962,"body":"had websites and email, but"},{"speaker":"Brandee Gaar","startTime":580.962,"endTime":583.692,"body":"even then it was like the"},{"speaker":"Brandee Gaar","startTime":580.962,"endTime":583.692,"body":"talk back then was like,"},{"speaker":"Brandee Gaar","startTime":583.752,"endTime":584.862,"body":"should you have a website?"},{"speaker":"Brandee Gaar","startTime":584.862,"endTime":585.552,"body":"Does it matter?"},{"speaker":"Brandee Gaar","startTime":585.552,"endTime":587.232,"body":"And I'm like, I can't even"},{"speaker":"Brandee Gaar","startTime":585.552,"endTime":587.232,"body":"imagine that that was a"},{"speaker":"Brandee Gaar","startTime":587.232,"endTime":588.312,"body":"conversation at some point."},{"speaker":"Brandee Gaar","startTime":588.612,"endTime":591.522,"body":"But social media certainly"},{"speaker":"Brandee Gaar","startTime":588.612,"endTime":591.522,"body":"wasn't a thing, and so you"},{"speaker":"Brandee Gaar","startTime":591.522,"endTime":596.542,"body":"could not connect directly with"},{"speaker":"Brandee Gaar","startTime":591.522,"endTime":596.542,"body":"your buyers in any way, there"},{"speaker":"Brandee Gaar","startTime":596.542,"endTime":599.062,"body":"was no way for you to connect"},{"speaker":"Brandee Gaar","startTime":596.542,"endTime":599.062,"body":"directly with your buyers."},{"speaker":"Brandee Gaar","startTime":599.362,"endTime":602.092,"body":"The only way for you to"},{"speaker":"Brandee Gaar","startTime":599.362,"endTime":602.092,"body":"advertise to reach your buyers"},{"speaker":"Brandee Gaar","startTime":602.092,"endTime":604.7620000000001,"body":"was through a listing site"},{"speaker":"Brandee Gaar","startTime":602.092,"endTime":604.7620000000001,"body":"like the Knot or Wedding"},{"speaker":"Brandee Gaar","startTime":604.7620000000001,"endTime":608.2620000000001,"body":"Wire, or through, like,"},{"speaker":"Brandee Gaar","startTime":604.7620000000001,"endTime":608.2620000000001,"body":"I mean the Yellow Pages."},{"speaker":"Brandee Gaar","startTime":608.2620000000001,"endTime":610.092,"body":"I don't know how many people"},{"speaker":"Brandee Gaar","startTime":608.2620000000001,"endTime":610.092,"body":"really use the Yellow Pages,"},{"speaker":"Brandee Gaar","startTime":610.2620000000001,"endTime":613.412,"body":"there was no way to reach"},{"speaker":"Brandee Gaar","startTime":610.2620000000001,"endTime":613.412,"body":"directly to your buyer."},{"speaker":"Brandee Gaar","startTime":613.412,"endTime":615.452,"body":"You were either being referred"},{"speaker":"Brandee Gaar","startTime":613.412,"endTime":615.452,"body":"by someone else, they were"},{"speaker":"Brandee Gaar","startTime":615.452,"endTime":616.862,"body":"seeing an ad in a magazine."},{"speaker":"Brandee Gaar","startTime":617.132,"endTime":618.752,"body":"They were seeing an"},{"speaker":"Brandee Gaar","startTime":617.132,"endTime":618.752,"body":"ad on a listing site."},{"speaker":"Brandee Gaar","startTime":618.752,"endTime":620.882,"body":"There was no way to reach"},{"speaker":"Brandee Gaar","startTime":618.752,"endTime":620.882,"body":"that buyer directly."},{"speaker":"Brandee Gaar","startTime":621.212,"endTime":622.082,"body":"Now."},{"speaker":"Brandee Gaar","startTime":622.087,"endTime":624.697,"body":"You don't need any of"},{"speaker":"Brandee Gaar","startTime":622.087,"endTime":624.697,"body":"those third parties."},{"speaker":"Brandee Gaar","startTime":624.727,"endTime":628.777,"body":"In reality, you can easily"},{"speaker":"Brandee Gaar","startTime":624.727,"endTime":628.777,"body":"reach your end client directly"},{"speaker":"Brandee Gaar","startTime":628.777,"endTime":632.367,"body":"and so much more warmly  and"},{"speaker":"Brandee Gaar","startTime":628.777,"endTime":632.367,"body":"your content can constantly"},{"speaker":"Brandee Gaar","startTime":632.367,"endTime":634.869,"body":"be updated . One of the"},{"speaker":"Brandee Gaar","startTime":632.367,"endTime":634.869,"body":"things that was so challenging"},{"speaker":"Brandee Gaar","startTime":634.869,"endTime":637.779,"body":"back before social media was"},{"speaker":"Brandee Gaar","startTime":634.869,"endTime":637.779,"body":"that we would put an ad in"},{"speaker":"Brandee Gaar","startTime":637.779,"endTime":640.839,"body":"a magazine and you had to"},{"speaker":"Brandee Gaar","startTime":637.779,"endTime":640.839,"body":"wait six months to change it."},{"speaker":"Brandee Gaar","startTime":640.839,"endTime":642.939,"body":"Like if anything changed or"},{"speaker":"Brandee Gaar","startTime":640.839,"endTime":642.939,"body":"you just wanted to update the"},{"speaker":"Brandee Gaar","startTime":642.939,"endTime":645.039,"body":"copy, or you wanted to update"},{"speaker":"Brandee Gaar","startTime":642.939,"endTime":645.039,"body":"the graphics, you had to"},{"speaker":"Brandee Gaar","startTime":645.039,"endTime":646.419,"body":"wait six months to change it."},{"speaker":"Brandee Gaar","startTime":646.419,"endTime":647.919,"body":"And then the new issue came out."},{"speaker":"Brandee Gaar","startTime":648.159,"endTime":652.149,"body":"Now we're constantly able to"},{"speaker":"Brandee Gaar","startTime":648.159,"endTime":652.149,"body":"update what our brand is, who"},{"speaker":"Brandee Gaar","startTime":652.149,"endTime":653.669,"body":"we are, who we're speaking to."},{"speaker":"Brandee Gaar","startTime":653.869,"endTime":657.289,"body":"We can see what's working"},{"speaker":"Brandee Gaar","startTime":653.869,"endTime":657.289,"body":"in real time and shift"},{"speaker":"Brandee Gaar","startTime":657.289,"endTime":659.479,"body":"our strategies as it's"},{"speaker":"Brandee Gaar","startTime":657.289,"endTime":659.479,"body":"working or not working."},{"speaker":"Brandee Gaar","startTime":659.839,"endTime":663.169,"body":"So I do understand this comment"},{"speaker":"Brandee Gaar","startTime":659.839,"endTime":663.169,"body":"where it's saying, yes, it's"},{"speaker":"Brandee Gaar","startTime":663.169,"endTime":664.639,"body":"oversaturated and misguided."},{"speaker":"Brandee Gaar","startTime":664.639,"endTime":667.369,"body":"I definitely think that"},{"speaker":"Brandee Gaar","startTime":664.639,"endTime":667.369,"body":"there's some of that going"},{"speaker":"Brandee Gaar","startTime":667.369,"endTime":669.589,"body":"on oversaturated, for sure."},{"speaker":"Brandee Gaar","startTime":669.949,"endTime":670.729,"body":"But think about it."},{"speaker":"Brandee Gaar","startTime":670.759,"endTime":674.839,"body":"Think about how many wedding"},{"speaker":"Brandee Gaar","startTime":670.759,"endTime":674.839,"body":"pros actually exist, right?"},{"speaker":"Brandee Gaar","startTime":674.839,"endTime":678.649,"body":"Like tens of tens of tens"},{"speaker":"Brandee Gaar","startTime":674.839,"endTime":678.649,"body":"of thousands of wedding"},{"speaker":"Brandee Gaar","startTime":678.649,"endTime":681.769,"body":"businesses exist, honestly,"},{"speaker":"Brandee Gaar","startTime":678.649,"endTime":681.769,"body":"just even in the US economy."},{"speaker":"Brandee Gaar","startTime":681.769,"endTime":684.919,"body":"And then think about how many"},{"speaker":"Brandee Gaar","startTime":681.769,"endTime":684.919,"body":"of those people actually show"},{"speaker":"Brandee Gaar","startTime":684.919,"endTime":686.749,"body":"up consistently on social media."},{"speaker":"Brandee Gaar","startTime":686.869,"endTime":688.699,"body":"So few of them."},{"speaker":"Brandee Gaar","startTime":688.999,"endTime":693.829,"body":"If you are showing your face on"},{"speaker":"Brandee Gaar","startTime":688.999,"endTime":693.829,"body":"a weekly or even better daily"},{"speaker":"Brandee Gaar","startTime":693.829,"endTime":698.659,"body":"basis on social media, you have"},{"speaker":"Brandee Gaar","startTime":693.829,"endTime":698.659,"body":"no idea how much that's gonna"},{"speaker":"Brandee Gaar","startTime":698.659,"endTime":700.819,"body":"separate you from the norm."},{"speaker":"Brandee Gaar","startTime":701.059,"endTime":703.549,"body":"That's how we teach our wedding"},{"speaker":"Brandee Gaar","startTime":701.059,"endTime":703.549,"body":"pros inside of Wedding Pro"},{"speaker":"Brandee Gaar","startTime":703.549,"endTime":705.799,"body":"CEO, to become part of the 1%."},{"speaker":"Brandee Gaar","startTime":706.069,"endTime":709.194,"body":"That is, the top of the"},{"speaker":"Brandee Gaar","startTime":706.069,"endTime":709.194,"body":"top in our industry because"},{"speaker":"Brandee Gaar","startTime":709.254,"endTime":710.754,"body":"you need to be showing up."},{"speaker":"Brandee Gaar","startTime":710.754,"endTime":713.544,"body":"You need to be showing up"},{"speaker":"Brandee Gaar","startTime":710.754,"endTime":713.544,"body":"consistently using social"},{"speaker":"Brandee Gaar","startTime":713.544,"endTime":717.264,"body":"media to separate yourself"},{"speaker":"Brandee Gaar","startTime":713.544,"endTime":717.264,"body":"from the pack and to make"},{"speaker":"Brandee Gaar","startTime":717.264,"endTime":719.574,"body":"people know that you are"},{"speaker":"Brandee Gaar","startTime":717.264,"endTime":719.574,"body":"an expert in what you do."},{"speaker":"Brandee Gaar","startTime":719.844,"endTime":721.794,"body":"Help them to understand what"},{"speaker":"Brandee Gaar","startTime":719.844,"endTime":721.794,"body":"it's like to work with you,"},{"speaker":"Brandee Gaar","startTime":721.794,"endTime":724.554,"body":"the experience of working"},{"speaker":"Brandee Gaar","startTime":721.794,"endTime":724.554,"body":"with you, why you're clients,"},{"speaker":"Brandee Gaar","startTime":724.614,"endTime":725.634,"body":"love working with you."},{"speaker":"Brandee Gaar","startTime":726.074,"endTime":729.824,"body":"This is a massively important"},{"speaker":"Brandee Gaar","startTime":726.074,"endTime":729.824,"body":"piece of separating yourself"},{"speaker":"Brandee Gaar","startTime":729.854,"endTime":732.674,"body":"from the average wedding"},{"speaker":"Brandee Gaar","startTime":729.854,"endTime":732.674,"body":"business, from making sure"},{"speaker":"Brandee Gaar","startTime":732.674,"endTime":735.434,"body":"that you establish yourself as"},{"speaker":"Brandee Gaar","startTime":732.674,"endTime":735.434,"body":"a leader in the marketplace."},{"speaker":"Brandee Gaar","startTime":736.004,"endTime":739.094,"body":"So while I think it's, I"},{"speaker":"Brandee Gaar","startTime":736.004,"endTime":739.094,"body":"understand the comment of it"},{"speaker":"Brandee Gaar","startTime":739.094,"endTime":742.004,"body":"being oversaturated, I also"},{"speaker":"Brandee Gaar","startTime":739.094,"endTime":742.004,"body":"think it's a completely blue"},{"speaker":"Brandee Gaar","startTime":742.004,"endTime":745.214,"body":"ocean in the wedding industry"},{"speaker":"Brandee Gaar","startTime":742.004,"endTime":745.214,"body":"for wedding pros to stand"},{"speaker":"Brandee Gaar","startTime":745.214,"endTime":748.124,"body":"out and to actually make a"},{"speaker":"Brandee Gaar","startTime":745.214,"endTime":748.124,"body":"brand for themselves, make a"},{"speaker":"Brandee Gaar","startTime":748.124,"endTime":751.3340000000001,"body":"name for themselves because"},{"speaker":"Brandee Gaar","startTime":748.124,"endTime":751.3340000000001,"body":"so few wedding pros are"},{"speaker":"Brandee Gaar","startTime":751.394,"endTime":754.604,"body":"actually using social media"},{"speaker":"Brandee Gaar","startTime":751.394,"endTime":754.604,"body":"consistently and effectively."},{"speaker":"Brandee Gaar","startTime":754.604,"endTime":756.224,"body":"The next comment"},{"speaker":"Brandee Gaar","startTime":754.604,"endTime":756.224,"body":"says, declining, no"},{"speaker":"Brandee Gaar","startTime":756.224,"endTime":757.304,"body":"ever changing, yes."},{"speaker":"Brandee Gaar","startTime":757.304,"endTime":760.514,"body":"The priorities have shifted"},{"speaker":"Brandee Gaar","startTime":757.304,"endTime":760.514,"body":"with the new generation, but"},{"speaker":"Brandee Gaar","startTime":760.514,"endTime":762.614,"body":"marriage and weddings will"},{"speaker":"Brandee Gaar","startTime":760.514,"endTime":762.614,"body":"happen on a different scale."},{"speaker":"Brandee Gaar","startTime":762.734,"endTime":764.744,"body":"What's really interesting"},{"speaker":"Brandee Gaar","startTime":762.734,"endTime":764.744,"body":"about this one, I"},{"speaker":"Brandee Gaar","startTime":764.744,"endTime":765.914,"body":"completely agree with this."},{"speaker":"Brandee Gaar","startTime":765.914,"endTime":768.299,"body":"I think marriages and"},{"speaker":"Brandee Gaar","startTime":765.914,"endTime":768.299,"body":"weddings will happen on a"},{"speaker":"Brandee Gaar","startTime":768.299,"endTime":770.729,"body":"different scale, but what's"},{"speaker":"Brandee Gaar","startTime":768.299,"endTime":770.729,"body":"really, really interesting"},{"speaker":"Brandee Gaar","startTime":770.729,"endTime":772.169,"body":"is the Not Weddings Report."},{"speaker":"Brandee Gaar","startTime":772.169,"endTime":774.659,"body":"Weddings Trend Report came"},{"speaker":"Brandee Gaar","startTime":772.169,"endTime":774.659,"body":"out a couple months ago"},{"speaker":"Brandee Gaar","startTime":774.659,"endTime":776.189,"body":"and I did a video on that."},{"speaker":"Brandee Gaar","startTime":776.189,"endTime":778.439,"body":"We'll link it here"},{"speaker":"Brandee Gaar","startTime":776.189,"endTime":778.439,"body":"for you guys to see."},{"speaker":"Brandee Gaar","startTime":778.439,"endTime":781.7090000000001,"body":"I did a, a video on that,"},{"speaker":"Brandee Gaar","startTime":778.439,"endTime":781.7090000000001,"body":"kind of analyzing that report."},{"speaker":"Brandee Gaar","startTime":781.7090000000001,"endTime":784.169,"body":"And what was really,"},{"speaker":"Brandee Gaar","startTime":781.7090000000001,"endTime":784.169,"body":"really interesting is Gen"},{"speaker":"Brandee Gaar","startTime":784.169,"endTime":788.294,"body":"Z is expecting to marry"},{"speaker":"Brandee Gaar","startTime":784.169,"endTime":788.294,"body":"at a significantly higher"},{"speaker":"Brandee Gaar","startTime":788.294,"endTime":789.314,"body":"rate than millennials."},{"speaker":"Brandee Gaar","startTime":789.644,"endTime":792.764,"body":"Millennials were actually"},{"speaker":"Brandee Gaar","startTime":789.644,"endTime":792.764,"body":"declining in how many of"},{"speaker":"Brandee Gaar","startTime":792.764,"endTime":795.884,"body":"them were expected to get"},{"speaker":"Brandee Gaar","startTime":792.764,"endTime":795.884,"body":"married, whereas Gen Z, it's"},{"speaker":"Brandee Gaar","startTime":795.884,"endTime":799.734,"body":"gone significantly up in"},{"speaker":"Brandee Gaar","startTime":795.884,"endTime":799.734,"body":"terms of how many of them"},{"speaker":"Brandee Gaar","startTime":799.824,"endTime":801.204,"body":"are expecting to marry."},{"speaker":"Brandee Gaar","startTime":801.384,"endTime":804.204,"body":"So we know that more and"},{"speaker":"Brandee Gaar","startTime":801.384,"endTime":804.204,"body":"more weddings are gonna"},{"speaker":"Brandee Gaar","startTime":804.204,"endTime":806.784,"body":"happen as Gen Z continues"},{"speaker":"Brandee Gaar","startTime":804.204,"endTime":806.784,"body":"to enter the marketplace."},{"speaker":"Brandee Gaar","startTime":807.144,"endTime":810.414,"body":"But this commenter's, right,"},{"speaker":"Brandee Gaar","startTime":807.144,"endTime":810.414,"body":"it will be different on what"},{"speaker":"Brandee Gaar","startTime":810.414,"endTime":811.734,"body":"scale they're marrying, right?"},{"speaker":"Brandee Gaar","startTime":811.734,"endTime":814.374,"body":"We may see more micro"},{"speaker":"Brandee Gaar","startTime":811.734,"endTime":814.374,"body":"weddings or more."},{"speaker":"Brandee Gaar","startTime":814.471,"endTime":816.751,"body":"full weekend weddings where"},{"speaker":"Brandee Gaar","startTime":814.471,"endTime":816.751,"body":"they're having destinations"},{"speaker":"Brandee Gaar","startTime":816.751,"endTime":819.631,"body":"and experiences over these"},{"speaker":"Brandee Gaar","startTime":816.751,"endTime":819.631,"body":"lavish, kind of over the"},{"speaker":"Brandee Gaar","startTime":819.631,"endTime":821.521,"body":"top Instagramable weddings."},{"speaker":"Brandee Gaar","startTime":821.521,"endTime":824.311,"body":"We're definitely gonna see"},{"speaker":"Brandee Gaar","startTime":821.521,"endTime":824.311,"body":"more of that, but weddings are"},{"speaker":"Brandee Gaar","startTime":824.311,"endTime":827.401,"body":"going to continue to happen"},{"speaker":"Brandee Gaar","startTime":824.311,"endTime":827.401,"body":"at a much more rapid pace"},{"speaker":"Brandee Gaar","startTime":827.461,"endTime":828.451,"body":"than they have in the past."},{"speaker":"Brandee Gaar","startTime":828.732,"endTime":832.782,"body":"Okay, so I love this comment"},{"speaker":"Brandee Gaar","startTime":828.732,"endTime":832.782,"body":"where this commenter said"},{"speaker":"Brandee Gaar","startTime":832.812,"endTime":837.162,"body":"it's on track to be a $70"},{"speaker":"Brandee Gaar","startTime":832.812,"endTime":837.162,"body":"billion industry this year"},{"speaker":"Brandee Gaar","startTime":837.162,"endTime":840.342,"body":"in the us and what I think is"},{"speaker":"Brandee Gaar","startTime":837.162,"endTime":840.342,"body":"really interesting about this"},{"speaker":"Brandee Gaar","startTime":840.342,"endTime":841.842,"body":"is he's absolutely spot on."},{"speaker":"Brandee Gaar","startTime":841.842,"endTime":844.182,"body":"I went and read the article"},{"speaker":"Brandee Gaar","startTime":841.842,"endTime":844.182,"body":"that he linked here."},{"speaker":"Brandee Gaar","startTime":844.182,"endTime":847.482,"body":"And let me just tell you, people"},{"speaker":"Brandee Gaar","startTime":844.182,"endTime":847.482,"body":"that link the data that they"},{"speaker":"Brandee Gaar","startTime":847.5120000000001,"endTime":850.452,"body":"have gotten their information"},{"speaker":"Brandee Gaar","startTime":847.5120000000001,"endTime":850.452,"body":"from, like steal my heart."},{"speaker":"Brandee Gaar","startTime":850.482,"endTime":852.222,"body":"I absolutely love data."},{"speaker":"Brandee Gaar","startTime":852.222,"endTime":854.562,"body":"You guys know this about me,"},{"speaker":"Brandee Gaar","startTime":852.222,"endTime":854.562,"body":"but I love even more when"},{"speaker":"Brandee Gaar","startTime":854.562,"endTime":857.412,"body":"somebody links the data so"},{"speaker":"Brandee Gaar","startTime":854.562,"endTime":857.412,"body":"I can go read it for myself."},{"speaker":"Brandee Gaar","startTime":857.922,"endTime":861.327,"body":"And this is really just"},{"speaker":"Brandee Gaar","startTime":857.922,"endTime":861.327,"body":"saying exactly, this is"},{"speaker":"Brandee Gaar","startTime":861.332,"endTime":862.482,"body":"the market analysis report."},{"speaker":"Brandee Gaar","startTime":862.752,"endTime":865.182,"body":"It is saying exactly what we."},{"speaker":"Brandee Gaar","startTime":865.217,"endTime":868.007,"body":"Already saw coming out from"},{"speaker":"Brandee Gaar","startTime":865.217,"endTime":868.007,"body":"the Knot Wedding Trends"},{"speaker":"Brandee Gaar","startTime":868.007,"endTime":870.677,"body":"report, which is that the"},{"speaker":"Brandee Gaar","startTime":868.007,"endTime":870.677,"body":"wedding industry is expected"},{"speaker":"Brandee Gaar","startTime":870.677,"endTime":875.507,"body":"to grow 6.8% year over"},{"speaker":"Brandee Gaar","startTime":870.677,"endTime":875.507,"body":"year from 2025 to 2030."},{"speaker":"Brandee Gaar","startTime":875.807,"endTime":879.467,"body":"So if you're here in the wedding"},{"speaker":"Brandee Gaar","startTime":875.807,"endTime":879.467,"body":"industry, buckle up because we"},{"speaker":"Brandee Gaar","startTime":879.467,"endTime":881.027,"body":"are going nowhere, like this."},{"speaker":"Brandee Gaar","startTime":881.027,"endTime":883.097,"body":"Industry is only gonna"},{"speaker":"Brandee Gaar","startTime":881.027,"endTime":883.097,"body":"continue to grow."},{"speaker":"Brandee Gaar","startTime":883.487,"endTime":887.477,"body":"Currently in 2024, the"},{"speaker":"Brandee Gaar","startTime":883.487,"endTime":887.477,"body":"wedding services market"},{"speaker":"Brandee Gaar","startTime":887.477,"endTime":892.997,"body":"was valued at $64.9 billion"},{"speaker":"Brandee Gaar","startTime":887.477,"endTime":892.997,"body":"and is expected to reach."},{"speaker":"Brandee Gaar","startTime":892.997,"endTime":896.477,"body":"$90 billion by 2030, y'all."},{"speaker":"Brandee Gaar","startTime":896.477,"endTime":897.407,"body":"This is insane."},{"speaker":"Brandee Gaar","startTime":897.467,"endTime":897.827,"body":"Okay?"},{"speaker":"Brandee Gaar","startTime":897.827,"endTime":901.397,"body":"Like this industry is"},{"speaker":"Brandee Gaar","startTime":897.827,"endTime":901.397,"body":"absolutely not declining."},{"speaker":"Brandee Gaar","startTime":901.457,"endTime":902.597,"body":"It's not declining."},{"speaker":"Brandee Gaar","startTime":903.017,"endTime":907.667,"body":"And what I want you to hear is"},{"speaker":"Brandee Gaar","startTime":903.017,"endTime":907.667,"body":"that again, this new generation."},{"speaker":"Brandee Gaar","startTime":908.007,"endTime":909.957,"body":"They buy differently,"},{"speaker":"Brandee Gaar","startTime":908.007,"endTime":909.957,"body":"they shop differently,"},{"speaker":"Brandee Gaar","startTime":909.957,"endTime":911.277,"body":"they research differently."},{"speaker":"Brandee Gaar","startTime":911.307,"endTime":914.787,"body":"And so if you want to be able to"},{"speaker":"Brandee Gaar","startTime":911.307,"endTime":914.787,"body":"take advantage of this massive"},{"speaker":"Brandee Gaar","startTime":914.787,"endTime":916.977,"body":"growth that we're expecting to"},{"speaker":"Brandee Gaar","startTime":914.787,"endTime":916.977,"body":"see over the next five years"},{"speaker":"Brandee Gaar","startTime":916.977,"endTime":919.857,"body":"in the wedding industry, you"},{"speaker":"Brandee Gaar","startTime":916.977,"endTime":919.857,"body":"have to change your strategies."},{"speaker":"Brandee Gaar","startTime":919.857,"endTime":924.057,"body":"And I have multiple episodes"},{"speaker":"Brandee Gaar","startTime":919.857,"endTime":924.057,"body":"on this over the last six"},{"speaker":"Brandee Gaar","startTime":924.057,"endTime":926.307,"body":"months talking about how"},{"speaker":"Brandee Gaar","startTime":924.057,"endTime":926.307,"body":"Gen Z buys differently."},{"speaker":"Brandee Gaar","startTime":926.367,"endTime":929.817,"body":"And so I really want you to"},{"speaker":"Brandee Gaar","startTime":926.367,"endTime":929.817,"body":"listen to some of these episodes"},{"speaker":"Brandee Gaar","startTime":929.817,"endTime":933.267,"body":"that we have, talking about how"},{"speaker":"Brandee Gaar","startTime":929.817,"endTime":933.267,"body":"Gen Z buys and what strategies"},{"speaker":"Brandee Gaar","startTime":933.267,"endTime":935.6370000000001,"body":"you need to be implementing into"},{"speaker":"Brandee Gaar","startTime":933.267,"endTime":935.6370000000001,"body":"your business so that you can"},{"speaker":"Brandee Gaar","startTime":935.6370000000001,"endTime":938.817,"body":"take advantage of what's coming"},{"speaker":"Brandee Gaar","startTime":935.6370000000001,"endTime":938.817,"body":"here over the next five years."},{"speaker":"Brandee Gaar","startTime":939.037,"endTime":942.187,"body":"We will also link this"},{"speaker":"Brandee Gaar","startTime":939.037,"endTime":942.187,"body":"article here so that you guys"},{"speaker":"Brandee Gaar","startTime":942.187,"endTime":943.177,"body":"can read it for yourself."},{"speaker":"Brandee Gaar","startTime":943.207,"endTime":944.257,"body":"Again, I love data."},{"speaker":"Brandee Gaar","startTime":944.287,"endTime":945.997,"body":"I love you being able to"},{"speaker":"Brandee Gaar","startTime":944.287,"endTime":945.997,"body":"do the research yourself."},{"speaker":"Brandee Gaar","startTime":946.237,"endTime":949.177,"body":"Go into this article and just"},{"speaker":"Brandee Gaar","startTime":946.237,"endTime":949.177,"body":"read about what it's saying"},{"speaker":"Brandee Gaar","startTime":949.177,"endTime":951.547,"body":"is happening to our industry"},{"speaker":"Brandee Gaar","startTime":949.177,"endTime":951.547,"body":"over the next five years."},{"speaker":"Brandee Gaar","startTime":951.547,"endTime":953.107,"body":"I think it's really,"},{"speaker":"Brandee Gaar","startTime":951.547,"endTime":953.107,"body":"really interesting."},{"speaker":"Brandee Gaar","startTime":953.534,"endTime":955.754,"body":"This last commenter said,"},{"speaker":"Brandee Gaar","startTime":953.534,"endTime":955.754,"body":"I think it's about finding"},{"speaker":"Brandee Gaar","startTime":955.754,"endTime":957.824,"body":"leverage and seeing where"},{"speaker":"Brandee Gaar","startTime":955.754,"endTime":957.824,"body":"we can cut services to"},{"speaker":"Brandee Gaar","startTime":957.824,"endTime":960.194,"body":"accommodate these couples that"},{"speaker":"Brandee Gaar","startTime":957.824,"endTime":960.194,"body":"would like to work with us."},{"speaker":"Brandee Gaar","startTime":960.344,"endTime":963.344,"body":"For me, that means simplifying"},{"speaker":"Brandee Gaar","startTime":960.344,"endTime":963.344,"body":"my offerings and pricing to"},{"speaker":"Brandee Gaar","startTime":963.344,"endTime":966.014,"body":"just the essentials and then"},{"speaker":"Brandee Gaar","startTime":963.344,"endTime":966.014,"body":"offering them add-ons after"},{"speaker":"Brandee Gaar","startTime":966.014,"endTime":967.154,"body":"their initial retainer is made."},{"speaker":"Brandee Gaar","startTime":967.184,"endTime":969.344,"body":"And this is something that"},{"speaker":"Brandee Gaar","startTime":967.184,"endTime":969.344,"body":"I've been talking about at a"},{"speaker":"Brandee Gaar","startTime":969.344,"endTime":972.5840000000001,"body":"lot of my speaking events when"},{"speaker":"Brandee Gaar","startTime":969.344,"endTime":972.5840000000001,"body":"I'm speaking with different"},{"speaker":"Brandee Gaar","startTime":972.5840000000001,"endTime":975.254,"body":"vendors that are coming up to"},{"speaker":"Brandee Gaar","startTime":972.5840000000001,"endTime":975.254,"body":"me saying, you know, I'm really"},{"speaker":"Brandee Gaar","startTime":975.254,"endTime":978.224,"body":"having a hard time closing"},{"speaker":"Brandee Gaar","startTime":975.254,"endTime":978.224,"body":"because I'm adding everything"},{"speaker":"Brandee Gaar","startTime":978.224,"endTime":979.304,"body":"into the initial package."},{"speaker":"Brandee Gaar","startTime":979.694,"endTime":982.304,"body":"And I agree with this"},{"speaker":"Brandee Gaar","startTime":979.694,"endTime":982.304,"body":"commenter so much."},{"speaker":"Brandee Gaar","startTime":982.729,"endTime":985.879,"body":"I have edited our strategy"},{"speaker":"Brandee Gaar","startTime":982.729,"endTime":985.879,"body":"as well to really focus"},{"speaker":"Brandee Gaar","startTime":985.879,"endTime":988.912,"body":"on, okay, let's just"},{"speaker":"Brandee Gaar","startTime":985.879,"endTime":988.912,"body":"get them signed, right?"},{"speaker":"Brandee Gaar","startTime":988.912,"endTime":990.772,"body":"What do they need"},{"speaker":"Brandee Gaar","startTime":988.912,"endTime":990.772,"body":"for their wedding?"},{"speaker":"Brandee Gaar","startTime":990.832,"endTime":992.902,"body":"And I want you to be"},{"speaker":"Brandee Gaar","startTime":990.832,"endTime":992.902,"body":"really sure of that."},{"speaker":"Brandee Gaar","startTime":992.902,"endTime":994.842,"body":"You have to understand"},{"speaker":"Brandee Gaar","startTime":992.902,"endTime":994.842,"body":"what their desires are,"},{"speaker":"Brandee Gaar","startTime":994.842,"endTime":996.552,"body":"what their pain points are,"},{"speaker":"Brandee Gaar","startTime":994.842,"endTime":996.552,"body":"what their day looks like,"},{"speaker":"Brandee Gaar","startTime":996.552,"endTime":998.742,"body":"so that you can present"},{"speaker":"Brandee Gaar","startTime":996.552,"endTime":998.742,"body":"the best service for them."},{"speaker":"Brandee Gaar","startTime":999.0120000000001,"endTime":1001.892,"body":"But then I want you to"},{"speaker":"Brandee Gaar","startTime":999.0120000000001,"endTime":1001.892,"body":"create a drip campaign,"},{"speaker":"Brandee Gaar","startTime":1001.892,"endTime":1003.122,"body":"an email campaign."},{"speaker":"Brandee Gaar","startTime":1003.542,"endTime":1006.482,"body":"After they have signed to offer"},{"speaker":"Brandee Gaar","startTime":1003.542,"endTime":1006.482,"body":"the add-ons that you have."},{"speaker":"Brandee Gaar","startTime":1006.682,"endTime":1010.612,"body":"Gen Z is definitely buying in"},{"speaker":"Brandee Gaar","startTime":1006.682,"endTime":1010.612,"body":"a way where they're quick, they"},{"speaker":"Brandee Gaar","startTime":1010.612,"endTime":1013.672,"body":"wanna make decisions fast, and"},{"speaker":"Brandee Gaar","startTime":1010.612,"endTime":1013.672,"body":"so being able to get them in on"},{"speaker":"Brandee Gaar","startTime":1013.672,"endTime":1016.072,"body":"that initial retainer and just"},{"speaker":"Brandee Gaar","startTime":1013.672,"endTime":1016.072,"body":"say, okay, this is everything"},{"speaker":"Brandee Gaar","startTime":1016.072,"endTime":1017.122,"body":"you need for your day."},{"speaker":"Brandee Gaar","startTime":1017.152,"endTime":1019.312,"body":"And then as they see how"},{"speaker":"Brandee Gaar","startTime":1017.152,"endTime":1019.312,"body":"their budget flushes out"},{"speaker":"Brandee Gaar","startTime":1019.312,"endTime":1021.622,"body":"and as they see how the"},{"speaker":"Brandee Gaar","startTime":1019.312,"endTime":1021.622,"body":"design is coming along."},{"speaker":"Brandee Gaar","startTime":1021.662,"endTime":1024.362,"body":"I've worked with a lot of DJs on"},{"speaker":"Brandee Gaar","startTime":1021.662,"endTime":1024.362,"body":"this where it's let's get them"},{"speaker":"Brandee Gaar","startTime":1024.362,"endTime":1026.972,"body":"in for the initial retainer,"},{"speaker":"Brandee Gaar","startTime":1024.362,"endTime":1026.972,"body":"which is their reception,"},{"speaker":"Brandee Gaar","startTime":1026.972,"endTime":1028.2620000000002,"body":"possibly adding on ceremony."},{"speaker":"Brandee Gaar","startTime":1028.292,"endTime":1031.592,"body":"And then if you wanna add on"},{"speaker":"Brandee Gaar","startTime":1028.292,"endTime":1031.592,"body":"dancing with a cloud, lights, a"},{"speaker":"Brandee Gaar","startTime":1031.592,"endTime":1034.682,"body":"photo booth, um, a DJ surround,"},{"speaker":"Brandee Gaar","startTime":1031.592,"endTime":1034.682,"body":"like all these other things"},{"speaker":"Brandee Gaar","startTime":1034.682,"endTime":1037.502,"body":"that you have the option to"},{"speaker":"Brandee Gaar","startTime":1034.682,"endTime":1037.502,"body":"do, you can do that through a"},{"speaker":"Brandee Gaar","startTime":1037.502,"endTime":1040.202,"body":"drip campaign that offers them"},{"speaker":"Brandee Gaar","startTime":1037.502,"endTime":1040.202,"body":"these things throughout their"},{"speaker":"Brandee Gaar","startTime":1040.202,"endTime":1042.542,"body":"planning process at the point"},{"speaker":"Brandee Gaar","startTime":1040.202,"endTime":1042.542,"body":"where they're likely gonna be"},{"speaker":"Brandee Gaar","startTime":1042.542,"endTime":1043.772,"body":"ready to make those decisions."},{"speaker":"Brandee Gaar","startTime":1044.042,"endTime":1046.3519999999999,"body":"But in the beginning, we"},{"speaker":"Brandee Gaar","startTime":1044.042,"endTime":1046.3519999999999,"body":"want to just sell them."},{"speaker":"Brandee Gaar","startTime":1046.412,"endTime":1047.1019999999999,"body":"What do they need?"},{"speaker":"Brandee Gaar","startTime":1047.2620000000002,"endTime":1048.702,"body":"What do they need"},{"speaker":"Brandee Gaar","startTime":1047.2620000000002,"endTime":1048.702,"body":"for their wedding?"},{"speaker":"Brandee Gaar","startTime":1048.732,"endTime":1049.0320000000002,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":1049.092,"endTime":1050.6219999999998,"body":"And so I think there's"},{"speaker":"Brandee Gaar","startTime":1049.092,"endTime":1050.6219999999998,"body":"a really interesting"},{"speaker":"Brandee Gaar","startTime":1050.6219999999998,"endTime":1052.992,"body":"strategy that's gonna help"},{"speaker":"Brandee Gaar","startTime":1050.6219999999998,"endTime":1052.992,"body":"more vendors to close."},{"speaker":"Brandee Gaar","startTime":1052.992,"endTime":1054.972,"body":"So if that's you, I"},{"speaker":"Brandee Gaar","startTime":1052.992,"endTime":1054.972,"body":"want you to really think"},{"speaker":"Brandee Gaar","startTime":1054.972,"endTime":1055.722,"body":"through your strategy."},{"speaker":"Brandee Gaar","startTime":1055.722,"endTime":1058.1219999999998,"body":"Do you need to add everything"},{"speaker":"Brandee Gaar","startTime":1055.722,"endTime":1058.1219999999998,"body":"in the kitchen sink into"},{"speaker":"Brandee Gaar","startTime":1058.1219999999998,"endTime":1061.3319999999999,"body":"that initial package, or can"},{"speaker":"Brandee Gaar","startTime":1058.1219999999998,"endTime":1061.3319999999999,"body":"you sell them what they need"},{"speaker":"Brandee Gaar","startTime":1061.3319999999999,"endTime":1064.452,"body":"and then offer additional"},{"speaker":"Brandee Gaar","startTime":1061.3319999999999,"endTime":1064.452,"body":"add-ons as they're planning"},{"speaker":"Brandee Gaar","startTime":1064.452,"endTime":1067.8719999999998,"body":"throughout so that you can kind"},{"speaker":"Brandee Gaar","startTime":1064.452,"endTime":1067.8719999999998,"body":"of become that one stop shop?"},{"speaker":"Brandee Gaar","startTime":1067.8719999999998,"endTime":1070.092,"body":"You can be that person that"},{"speaker":"Brandee Gaar","startTime":1067.8719999999998,"endTime":1070.092,"body":"has the things to offer them,"},{"speaker":"Brandee Gaar","startTime":1070.3020000000001,"endTime":1073.1219999999998,"body":"but you don't have to add it"},{"speaker":"Brandee Gaar","startTime":1070.3020000000001,"endTime":1073.1219999999998,"body":"all into that initial package"},{"speaker":"Brandee Gaar","startTime":1073.1219999999998,"endTime":1073.7820000000002,"body":"right in the beginning."},{"speaker":"Brandee Gaar","startTime":1074.345,"endTime":1076.085,"body":"Okay, so CEO, what?"},{"speaker":"Brandee Gaar","startTime":1076.115,"endTime":1077.435,"body":"What is our decision here?"},{"speaker":"Brandee Gaar","startTime":1077.588,"endTime":1079.028,"body":"Is the wedding"},{"speaker":"Brandee Gaar","startTime":1077.588,"endTime":1079.028,"body":"industry declining?"},{"speaker":"Brandee Gaar","startTime":1079.028,"endTime":1079.65,"body":"CEO?"},{"speaker":"Brandee Gaar","startTime":1079.857,"endTime":1080.847,"body":"Absolutely not."},{"speaker":"Brandee Gaar","startTime":1080.847,"endTime":1084.717,"body":"And as you can tell, not only by"},{"speaker":"Brandee Gaar","startTime":1080.847,"endTime":1084.717,"body":"the articles that we've shared,"},{"speaker":"Brandee Gaar","startTime":1085.017,"endTime":1087.9270000000001,"body":"that wedding industry is going"},{"speaker":"Brandee Gaar","startTime":1085.017,"endTime":1087.9270000000001,"body":"to be growing significantly"},{"speaker":"Brandee Gaar","startTime":1087.9270000000001,"endTime":1088.9470000000001,"body":"over the next five years."},{"speaker":"Brandee Gaar","startTime":1089.1570000000002,"endTime":1091.437,"body":"But I'm also super encouraged"},{"speaker":"Brandee Gaar","startTime":1089.1570000000002,"endTime":1091.437,"body":"by the comments in this"},{"speaker":"Brandee Gaar","startTime":1091.437,"endTime":1094.167,"body":"thread because I genuinely"},{"speaker":"Brandee Gaar","startTime":1091.437,"endTime":1094.167,"body":"expected to open it and see"},{"speaker":"Brandee Gaar","startTime":1094.167,"endTime":1097.467,"body":"just like, yes, yes, yes, yes,"},{"speaker":"Brandee Gaar","startTime":1094.167,"endTime":1097.467,"body":"The industry's junk, right?"},{"speaker":"Brandee Gaar","startTime":1097.737,"endTime":1098.967,"body":"But instead, what I'm seeing is."},{"speaker":"Brandee Gaar","startTime":1098.987,"endTime":1101.837,"body":"So many wedding pros saying it's"},{"speaker":"Brandee Gaar","startTime":1098.987,"endTime":1101.837,"body":"not declining, it's shifting."},{"speaker":"Brandee Gaar","startTime":1101.9270000000001,"endTime":1103.9070000000002,"body":"And that's exactly what"},{"speaker":"Brandee Gaar","startTime":1101.9270000000001,"endTime":1103.9070000000002,"body":"I want you to understand."},{"speaker":"Brandee Gaar","startTime":1103.967,"endTime":1106.571,"body":"Every single year that you're"},{"speaker":"Brandee Gaar","startTime":1103.967,"endTime":1106.571,"body":"in business, you are going to"},{"speaker":"Brandee Gaar","startTime":1106.571,"endTime":1109.601,"body":"have to shift with the economy,"},{"speaker":"Brandee Gaar","startTime":1106.571,"endTime":1109.601,"body":"shift with the changes of"},{"speaker":"Brandee Gaar","startTime":1109.601,"endTime":1112.4769999999999,"body":"strategy, shift with the new"},{"speaker":"Brandee Gaar","startTime":1109.601,"endTime":1112.4769999999999,"body":"generation of buyers, that's"},{"speaker":"Brandee Gaar","startTime":1112.4769999999999,"endTime":1115.2669999999998,"body":"never gonna change no matter"},{"speaker":"Brandee Gaar","startTime":1112.4769999999999,"endTime":1115.2669999999998,"body":"how long you're in the industry."},{"speaker":"Brandee Gaar","startTime":1115.4769999999999,"endTime":1117.4270000000001,"body":"I've been in the industry"},{"speaker":"Brandee Gaar","startTime":1115.4769999999999,"endTime":1117.4270000000001,"body":"for 17 years and it's"},{"speaker":"Brandee Gaar","startTime":1117.4270000000001,"endTime":1118.297,"body":"been really, really."},{"speaker":"Brandee Gaar","startTime":1118.467,"endTime":1121.1570000000002,"body":"Fun every single year to"},{"speaker":"Brandee Gaar","startTime":1118.467,"endTime":1121.1570000000002,"body":"understand what's working,"},{"speaker":"Brandee Gaar","startTime":1121.1570000000002,"endTime":1122.8670000000002,"body":"what's not working,"},{"speaker":"Brandee Gaar","startTime":1121.1570000000002,"endTime":1122.8670000000002,"body":"what strategies we're"},{"speaker":"Brandee Gaar","startTime":1122.8670000000002,"endTime":1123.5569999999998,"body":"gonna have to change."},{"speaker":"Brandee Gaar","startTime":1123.5569999999998,"endTime":1125.8069999999998,"body":"And that's what makes"},{"speaker":"Brandee Gaar","startTime":1123.5569999999998,"endTime":1125.8069999999998,"body":"business exciting, is that"},{"speaker":"Brandee Gaar","startTime":1125.8069999999998,"endTime":1128.1640000000002,"body":"we're constantly evolving"},{"speaker":"Brandee Gaar","startTime":1125.8069999999998,"endTime":1128.1640000000002,"body":"and constantly having to"},{"speaker":"Brandee Gaar","startTime":1128.1640000000002,"endTime":1129.1840000000002,"body":"come up with new strategies."},{"speaker":"Brandee Gaar","startTime":1129.364,"endTime":1131.4340000000002,"body":"So if you're listening to this"},{"speaker":"Brandee Gaar","startTime":1129.364,"endTime":1131.4340000000002,"body":"podcast and you're like, okay,"},{"speaker":"Brandee Gaar","startTime":1131.4340000000002,"endTime":1133.9540000000002,"body":"Brandee, tell me more about how"},{"speaker":"Brandee Gaar","startTime":1131.4340000000002,"endTime":1133.9540000000002,"body":"to sell to this new generation."},{"speaker":"Brandee Gaar","startTime":1133.9540000000002,"endTime":1135.364,"body":"I wanna understand the strategy."},{"speaker":"Brandee Gaar","startTime":1135.524,"endTime":1138.614,"body":"I want you to go listen to"},{"speaker":"Brandee Gaar","startTime":1135.524,"endTime":1138.614,"body":"episode 277 where I talk all"},{"speaker":"Brandee Gaar","startTime":1138.614,"endTime":1142.034,"body":"about how to market and sell"},{"speaker":"Brandee Gaar","startTime":1138.614,"endTime":1142.034,"body":"to Gen Z specifically, and"},{"speaker":"Brandee Gaar","startTime":1142.034,"endTime":1144.344,"body":"this is gonna help you so"},{"speaker":"Brandee Gaar","startTime":1142.034,"endTime":1144.344,"body":"much to reach this new buyer"},{"speaker":"Brandee Gaar","startTime":1144.344,"endTime":1147.5839999999998,"body":"type as they come in with a"},{"speaker":"Brandee Gaar","startTime":1144.344,"endTime":1147.5839999999998,"body":"flourish into our marketplace"},{"speaker":"Brandee Gaar","startTime":1147.5839999999998,"endTime":1149.879,"body":"here in 2025 and CEO,"},{"speaker":"Brandee Gaar","startTime":1150.054,"endTime":1152.7240000000002,"body":"I want you to take full"},{"speaker":"Brandee Gaar","startTime":1150.054,"endTime":1152.7240000000002,"body":"advantage of the growth that"},{"speaker":"Brandee Gaar","startTime":1152.7240000000002,"endTime":1155.634,"body":"our industry is experiencing"},{"speaker":"Brandee Gaar","startTime":1152.7240000000002,"endTime":1155.634,"body":"and will continue to experience"},{"speaker":"Brandee Gaar","startTime":1155.634,"endTime":1157.2310000000002,"body":"over the next five years."},{"speaker":"Brandee Gaar","startTime":1157.2310000000002,"endTime":1159.601,"body":"So if you're listening to this"},{"speaker":"Brandee Gaar","startTime":1157.2310000000002,"endTime":1159.601,"body":"and you're like, I need help"},{"speaker":"Brandee Gaar","startTime":1159.601,"endTime":1162.6309999999999,"body":"with this Brandee, like, I"},{"speaker":"Brandee Gaar","startTime":1159.601,"endTime":1162.6309999999999,"body":"want your team's eyes on my"},{"speaker":"Brandee Gaar","startTime":1162.6309999999999,"endTime":1166.0210000000002,"body":"business, I wanna invite you"},{"speaker":"Brandee Gaar","startTime":1162.6309999999999,"endTime":1166.0210000000002,"body":"to book a free gap assessment"},{"speaker":"Brandee Gaar","startTime":1166.0210000000002,"endTime":1167.431,"body":"with our coaching team."},{"speaker":"Brandee Gaar","startTime":1167.641,"endTime":1172.3110000000001,"body":"You can book that by going over"},{"speaker":"Brandee Gaar","startTime":1167.641,"endTime":1172.3110000000001,"body":"to weddingproceo.com/application"},{"speaker":"Brandee Gaar","startTime":1172.3359999999998,"endTime":1174.6460000000002,"body":"and you can book that gap"},{"speaker":"Brandee Gaar","startTime":1172.3359999999998,"endTime":1174.6460000000002,"body":"assessment right there."},{"speaker":"Brandee Gaar","startTime":1174.6460000000002,"endTime":1176.056,"body":"Tell us a few things"},{"speaker":"Brandee Gaar","startTime":1174.6460000000002,"endTime":1176.056,"body":"about your business."},{"speaker":"Brandee Gaar","startTime":1176.0859999999998,"endTime":1178.8159999999998,"body":"Book a time that works for"},{"speaker":"Brandee Gaar","startTime":1176.0859999999998,"endTime":1178.8159999999998,"body":"you, and our team will take a"},{"speaker":"Brandee Gaar","startTime":1178.8159999999998,"endTime":1181.1860000000001,"body":"look at your business and tell"},{"speaker":"Brandee Gaar","startTime":1178.8159999999998,"endTime":1181.1860000000001,"body":"you where we think that you"},{"speaker":"Brandee Gaar","startTime":1181.1860000000001,"endTime":1185.386,"body":"need to focus to really scale"},{"speaker":"Brandee Gaar","startTime":1181.1860000000001,"endTime":1185.386,"body":"your revenue here in 2025."},{"speaker":"Brandee Gaar","startTime":1185.4160000000002,"endTime":1187.0059999999999,"body":"It's a totally free appointment."},{"speaker":"Brandee Gaar","startTime":1187.1529999999998,"endTime":1188.953,"body":"if we think that"},{"speaker":"Brandee Gaar","startTime":1187.1529999999998,"endTime":1188.953,"body":"we can help you to."},{"speaker":"Brandee Gaar","startTime":1188.953,"endTime":1191.473,"body":"Double your revenue"},{"speaker":"Brandee Gaar","startTime":1188.953,"endTime":1191.473,"body":"here in 2025."},{"speaker":"Brandee Gaar","startTime":1191.683,"endTime":1193.873,"body":"We're gonna talk about next"},{"speaker":"Brandee Gaar","startTime":1191.683,"endTime":1193.873,"body":"steps on how to join Wedding"},{"speaker":"Brandee Gaar","startTime":1193.873,"endTime":1196.3290000000002,"body":"Pro CEO, so that we can jump"},{"speaker":"Brandee Gaar","startTime":1193.873,"endTime":1196.3290000000002,"body":"into your business and do"},{"speaker":"Brandee Gaar","startTime":1196.3290000000002,"endTime":1198.339,"body":"that with you throughout"},{"speaker":"Brandee Gaar","startTime":1196.3290000000002,"endTime":1198.339,"body":"the rest of this year."},{"speaker":"Brandee Gaar","startTime":1198.446,"endTime":1200.1260000000002,"body":"Wedding Pros, thank you"},{"speaker":"Brandee Gaar","startTime":1198.446,"endTime":1200.1260000000002,"body":"so much for being here"},{"speaker":"Brandee Gaar","startTime":1200.1260000000002,"endTime":1202.5859999999998,"body":"every single week, and I"},{"speaker":"Brandee Gaar","startTime":1200.1260000000002,"endTime":1202.5859999999998,"body":"will see you next time."}]}