{"version":"1.0.0","segments":[{"speaker":"Brandee Gaar","startTime":66.792,"endTime":68.802,"body":"So apparently"},{"speaker":"Brandee Gaar","startTime":66.792,"endTime":68.802,"body":"talking about the buying"},{"speaker":"Brandee Gaar","startTime":68.802,"endTime":71.56200000000001,"body":"habits of Gen Z has"},{"speaker":"Brandee Gaar","startTime":68.802,"endTime":71.56200000000001,"body":"become a controversial"},{"speaker":"Brandee Gaar","startTime":71.56200000000001,"endTime":73.00200000000001,"body":"topic over on threads."},{"speaker":"Brandee Gaar","startTime":73.00200000000001,"endTime":76.422,"body":"Last week I posted a thread"},{"speaker":"Brandee Gaar","startTime":73.00200000000001,"endTime":76.422,"body":"talking about how to sell"},{"speaker":"Brandee Gaar","startTime":76.422,"endTime":79.39200000000001,"body":"to Gen Z and the things that"},{"speaker":"Brandee Gaar","startTime":76.422,"endTime":79.39200000000001,"body":"they like and don't like, and"},{"speaker":"Brandee Gaar","startTime":79.39200000000001,"endTime":82.272,"body":"the comment section blew up."},{"speaker":"Brandee Gaar","startTime":84.27600000000001,"endTime":87.426,"body":"this may be more of a hot"},{"speaker":"Brandee Gaar","startTime":84.27600000000001,"endTime":87.426,"body":"take, spicy Brandee episode"},{"speaker":"Brandee Gaar","startTime":87.426,"endTime":89.936,"body":"that you're getting today,"},{"speaker":"Brandee Gaar","startTime":87.426,"endTime":89.936,"body":"but I wanna talk about the"},{"speaker":"Brandee Gaar","startTime":89.936,"endTime":93.35600000000001,"body":"comments, why they were made,"},{"speaker":"Brandee Gaar","startTime":89.936,"endTime":93.35600000000001,"body":"and why I feel strongly that"},{"speaker":"Brandee Gaar","startTime":93.51,"endTime":96.498,"body":"you should care about Gen Z"},{"speaker":"Brandee Gaar","startTime":93.51,"endTime":96.498,"body":"because they are coming up"},{"speaker":"Brandee Gaar","startTime":96.498,"endTime":97.81800000000001,"body":"fast into our marketplace."},{"speaker":"Brandee Gaar","startTime":97.84800000000001,"endTime":99.828,"body":"And if you're ignoring them,"},{"speaker":"Brandee Gaar","startTime":97.84800000000001,"endTime":99.828,"body":"you're leaving thousands"},{"speaker":"Brandee Gaar","startTime":99.828,"endTime":100.87800000000001,"body":"of dollars on the table."},{"speaker":"Brandee Gaar","startTime":102.875,"endTime":105.09800000000001,"body":"so You're probably"},{"speaker":"Brandee Gaar","startTime":102.875,"endTime":105.09800000000001,"body":"dying to know Brandee."},{"speaker":"Brandee Gaar","startTime":105.09800000000001,"endTime":108.69800000000001,"body":"What did you post that caused"},{"speaker":"Brandee Gaar","startTime":105.09800000000001,"endTime":108.69800000000001,"body":"so much drama over on Threads?"},{"speaker":"Brandee Gaar","startTime":108.75800000000001,"endTime":110.168,"body":"Well, I didn't think"},{"speaker":"Brandee Gaar","startTime":108.75800000000001,"endTime":110.168,"body":"it was gonna cause that"},{"speaker":"Brandee Gaar","startTime":110.168,"endTime":111.06800000000001,"body":"much drama, to be honest."},{"speaker":"Brandee Gaar","startTime":111.06800000000001,"endTime":114.06800000000001,"body":"Talking about Gen Z or the"},{"speaker":"Brandee Gaar","startTime":111.06800000000001,"endTime":114.06800000000001,"body":"buying habits of couples in"},{"speaker":"Brandee Gaar","startTime":114.06800000000001,"endTime":117.548,"body":"our marketplace doesn't exactly"},{"speaker":"Brandee Gaar","startTime":114.06800000000001,"endTime":117.548,"body":"seem like a controversial"},{"speaker":"Brandee Gaar","startTime":117.548,"endTime":119.078,"body":"topic, but apparently it is."},{"speaker":"Brandee Gaar","startTime":119.108,"endTime":119.91300000000001,"body":"So the."},{"speaker":"Brandee Gaar","startTime":119.91300000000001,"endTime":123.393,"body":"Thread that I posted was"},{"speaker":"Brandee Gaar","startTime":119.91300000000001,"endTime":123.393,"body":"Gen Z. Couples don't want"},{"speaker":"Brandee Gaar","startTime":123.393,"endTime":124.743,"body":"to inquire for pricing."},{"speaker":"Brandee Gaar","startTime":125.07300000000001,"endTime":128.013,"body":"They want clarity, speed, and"},{"speaker":"Brandee Gaar","startTime":125.07300000000001,"endTime":128.013,"body":"a seamless booking process."},{"speaker":"Brandee Gaar","startTime":128.28300000000002,"endTime":131.52300000000002,"body":"If your inquiry process is"},{"speaker":"Brandee Gaar","startTime":128.28300000000002,"endTime":131.52300000000002,"body":"confusing, they'll move on."},{"speaker":"Brandee Gaar","startTime":131.81,"endTime":134.18,"body":"And some of the comments"},{"speaker":"Brandee Gaar","startTime":131.81,"endTime":134.18,"body":"that we got, I loved"},{"speaker":"Brandee Gaar","startTime":134.18,"endTime":134.9,"body":"right, some of the com."},{"speaker":"Brandee Gaar","startTime":134.93,"endTime":137.69,"body":"I mean, I loved all the comments"},{"speaker":"Brandee Gaar","startTime":134.93,"endTime":137.69,"body":"because over on Threads, that's"},{"speaker":"Brandee Gaar","startTime":137.69,"endTime":139.13,"body":"where the hot debates happen."},{"speaker":"Brandee Gaar","startTime":139.13,"endTime":142.22,"body":"That's where everybody has"},{"speaker":"Brandee Gaar","startTime":139.13,"endTime":142.22,"body":"an opinion, and we all know"},{"speaker":"Brandee Gaar","startTime":142.22,"endTime":144.35000000000002,"body":"that it's the most difficult"},{"speaker":"Brandee Gaar","startTime":142.22,"endTime":144.35000000000002,"body":"thing in the world that if you"},{"speaker":"Brandee Gaar","startTime":144.35000000000002,"endTime":146.15,"body":"don't agree with something,"},{"speaker":"Brandee Gaar","startTime":144.35000000000002,"endTime":146.15,"body":"you just keep scrolling."},{"speaker":"Brandee Gaar","startTime":146.18,"endTime":147.68,"body":"That's not really how"},{"speaker":"Brandee Gaar","startTime":146.18,"endTime":147.68,"body":"it works on most of"},{"speaker":"Brandee Gaar","startTime":147.68,"endTime":148.52,"body":"social media, and it's."},{"speaker":"Brandee Gaar","startTime":148.685,"endTime":150.425,"body":"Definitely not how"},{"speaker":"Brandee Gaar","startTime":148.685,"endTime":150.425,"body":"it works on threads."},{"speaker":"Brandee Gaar","startTime":150.815,"endTime":153.005,"body":"Everyone has to drop in with"},{"speaker":"Brandee Gaar","startTime":150.815,"endTime":153.005,"body":"their opinion and I'm here"},{"speaker":"Brandee Gaar","startTime":153.005,"endTime":157.175,"body":"for it because I love talking"},{"speaker":"Brandee Gaar","startTime":153.005,"endTime":157.175,"body":"about these kind of topics that"},{"speaker":"Brandee Gaar","startTime":157.175,"endTime":158.465,"body":"are affecting our industry."},{"speaker":"Brandee Gaar","startTime":158.765,"endTime":160.655,"body":"So some of the comments"},{"speaker":"Brandee Gaar","startTime":158.765,"endTime":160.655,"body":"that we got were, I'm a"},{"speaker":"Brandee Gaar","startTime":160.655,"endTime":162.45499999999998,"body":"millennial and this is me too."},{"speaker":"Brandee Gaar","startTime":162.45499999999998,"endTime":164.675,"body":"And I was like, yeah, I'm"},{"speaker":"Brandee Gaar","startTime":162.45499999999998,"endTime":164.675,"body":"Zennial like I call myself"},{"speaker":"Brandee Gaar","startTime":164.675,"endTime":166.685,"body":"a Zennial because I don't"},{"speaker":"Brandee Gaar","startTime":164.675,"endTime":166.685,"body":"really wanna be Gen X, but"},{"speaker":"Brandee Gaar","startTime":166.685,"endTime":168.005,"body":"I was born on the cusp year."},{"speaker":"Brandee Gaar","startTime":168.03500000000003,"endTime":168.365,"body":"Okay?"},{"speaker":"Brandee Gaar","startTime":168.61200000000002,"endTime":169.99200000000002,"body":"but I buy like that too."},{"speaker":"Brandee Gaar","startTime":169.99200000000002,"endTime":173.652,"body":"I want to know what I'm getting"},{"speaker":"Brandee Gaar","startTime":169.99200000000002,"endTime":173.652,"body":"into before I even reach out."},{"speaker":"Brandee Gaar","startTime":173.832,"endTime":176.80200000000002,"body":"I wanna have an idea of"},{"speaker":"Brandee Gaar","startTime":173.832,"endTime":176.80200000000002,"body":"the cost, and then I want"},{"speaker":"Brandee Gaar","startTime":176.80200000000002,"endTime":177.852,"body":"to have a sales call."},{"speaker":"Brandee Gaar","startTime":178.272,"endTime":181.42200000000003,"body":"See if it's the perfect fit for"},{"speaker":"Brandee Gaar","startTime":178.272,"endTime":181.42200000000003,"body":"me and buy like I'm the person."},{"speaker":"Brandee Gaar","startTime":181.452,"endTime":184.212,"body":"I'm every salesperson's dream"},{"speaker":"Brandee Gaar","startTime":181.452,"endTime":184.212,"body":"because by the time I've"},{"speaker":"Brandee Gaar","startTime":184.212,"endTime":187.212,"body":"reached out for a sales call,"},{"speaker":"Brandee Gaar","startTime":184.212,"endTime":187.212,"body":"I know enough to know that"},{"speaker":"Brandee Gaar","startTime":187.212,"endTime":190.392,"body":"if the sales call goes well,"},{"speaker":"Brandee Gaar","startTime":187.212,"endTime":190.392,"body":"I'm buying within 60 seconds"},{"speaker":"Brandee Gaar","startTime":190.392,"endTime":192.162,"body":"of getting off the call or"},{"speaker":"Brandee Gaar","startTime":190.392,"endTime":192.162,"body":"even during the call, right?"},{"speaker":"Brandee Gaar","startTime":192.162,"endTime":195.535,"body":"Like I am well researched"},{"speaker":"Brandee Gaar","startTime":192.162,"endTime":195.535,"body":"before I go into the call in"},{"speaker":"Brandee Gaar","startTime":195.535,"endTime":198.26500000000001,"body":"the first place, and there's"},{"speaker":"Brandee Gaar","startTime":195.535,"endTime":198.26500000000001,"body":"nothing more frustrating or"},{"speaker":"Brandee Gaar","startTime":198.26500000000001,"endTime":200.118,"body":"that will make me bounce faster."},{"speaker":"Brandee Gaar","startTime":200.118,"endTime":202.608,"body":"Then not being able to get the"},{"speaker":"Brandee Gaar","startTime":200.118,"endTime":202.608,"body":"information that I need to make"},{"speaker":"Brandee Gaar","startTime":202.608,"endTime":203.928,"body":"that decision ahead of time."},{"speaker":"Brandee Gaar","startTime":204.068,"endTime":206.948,"body":"this is something that I think"},{"speaker":"Brandee Gaar","startTime":204.068,"endTime":206.948,"body":"a lot of generations value,"},{"speaker":"Brandee Gaar","startTime":206.978,"endTime":210.008,"body":"but here with this newest"},{"speaker":"Brandee Gaar","startTime":206.978,"endTime":210.008,"body":"generation, it's actually"},{"speaker":"Brandee Gaar","startTime":210.008,"endTime":213.62800000000001,"body":"becoming a deal breaker"},{"speaker":"Brandee Gaar","startTime":210.008,"endTime":213.62800000000001,"body":"because they are the first"},{"speaker":"Brandee Gaar","startTime":213.62800000000001,"endTime":217.148,"body":"generation who's only known"},{"speaker":"Brandee Gaar","startTime":213.62800000000001,"endTime":217.148,"body":"a life with social media and"},{"speaker":"Brandee Gaar","startTime":217.148,"endTime":219.21800000000002,"body":"with technology in their hand."},{"speaker":"Brandee Gaar","startTime":219.308,"endTime":222.518,"body":"And that means that they have"},{"speaker":"Brandee Gaar","startTime":219.308,"endTime":222.518,"body":"always been used to being able"},{"speaker":"Brandee Gaar","startTime":222.518,"endTime":226.208,"body":"to get any information that"},{"speaker":"Brandee Gaar","startTime":222.518,"endTime":226.208,"body":"they need or want immediately."},{"speaker":"Brandee Gaar","startTime":226.208,"endTime":227.348,"body":"They don't have to wait for it."},{"speaker":"Brandee Gaar","startTime":227.348,"endTime":228.668,"body":"They don't have to"},{"speaker":"Brandee Gaar","startTime":227.348,"endTime":228.668,"body":"schedule a call."},{"speaker":"Brandee Gaar","startTime":228.728,"endTime":232.028,"body":"And while this strategy of"},{"speaker":"Brandee Gaar","startTime":228.728,"endTime":232.028,"body":"getting someone on a call"},{"speaker":"Brandee Gaar","startTime":232.028,"endTime":235.508,"body":"with no idea what your cost"},{"speaker":"Brandee Gaar","startTime":232.028,"endTime":235.508,"body":"or what you deliver is."},{"speaker":"Brandee Gaar","startTime":235.958,"endTime":239.43800000000002,"body":"Might have worked 20 years ago"},{"speaker":"Brandee Gaar","startTime":235.958,"endTime":239.43800000000002,"body":"when the only way that we could"},{"speaker":"Brandee Gaar","startTime":239.43800000000002,"endTime":244.808,"body":"get information was by calling"},{"speaker":"Brandee Gaar","startTime":239.43800000000002,"endTime":244.808,"body":"somebody or reading a printed"},{"speaker":"Brandee Gaar","startTime":244.808,"endTime":247.65800000000002,"body":"article about them, or an"},{"speaker":"Brandee Gaar","startTime":244.808,"endTime":247.65800000000002,"body":"advertisement about them, right?"},{"speaker":"Brandee Gaar","startTime":247.838,"endTime":249.93800000000002,"body":"So that strategy may"},{"speaker":"Brandee Gaar","startTime":247.838,"endTime":249.93800000000002,"body":"have worked 20 years ago."},{"speaker":"Brandee Gaar","startTime":249.93800000000002,"endTime":251.888,"body":"And listen, if it's still"},{"speaker":"Brandee Gaar","startTime":249.93800000000002,"endTime":251.888,"body":"working for you today."},{"speaker":"Brandee Gaar","startTime":252.368,"endTime":253.62800000000001,"body":"I'm not the right coach for you."},{"speaker":"Brandee Gaar","startTime":253.65800000000002,"endTime":255.278,"body":"I don't know why you're"},{"speaker":"Brandee Gaar","startTime":253.65800000000002,"endTime":255.278,"body":"listening to my podcast"},{"speaker":"Brandee Gaar","startTime":304.268,"endTime":306.00800000000004,"body":"and I don't know why you're"},{"speaker":"Brandee Gaar","startTime":304.268,"endTime":306.00800000000004,"body":"on my threads, right?"},{"speaker":"Brandee Gaar","startTime":306.00800000000004,"endTime":308.108,"body":"Like I'm clearly not the right"},{"speaker":"Brandee Gaar","startTime":306.00800000000004,"endTime":308.108,"body":"coach for you because I'm"},{"speaker":"Brandee Gaar","startTime":308.108,"endTime":309.12800000000004,"body":"gonna tell you that's wrong."},{"speaker":"Brandee Gaar","startTime":309.398,"endTime":311.88800000000003,"body":"But if it's working"},{"speaker":"Brandee Gaar","startTime":309.398,"endTime":311.88800000000003,"body":"for you, more power to"},{"speaker":"Brandee Gaar","startTime":311.88800000000003,"endTime":313.538,"body":"you, bless and release."},{"speaker":"Brandee Gaar","startTime":313.598,"endTime":314.588,"body":"Go have fun."},{"speaker":"Brandee Gaar","startTime":314.61800000000005,"endTime":315.218,"body":"Kill it."},{"speaker":"Brandee Gaar","startTime":315.218,"endTime":316.658,"body":"I wish you all the best."},{"speaker":"Brandee Gaar","startTime":316.858,"endTime":318.568,"body":"I know I told you guys"},{"speaker":"Brandee Gaar","startTime":316.858,"endTime":318.568,"body":"you were getting spicy"},{"speaker":"Brandee Gaar","startTime":318.598,"endTime":319.505,"body":"Brandee today, right?"},{"speaker":"Brandee Gaar","startTime":319.83500000000004,"endTime":323.525,"body":"What I thought was interesting"},{"speaker":"Brandee Gaar","startTime":319.83500000000004,"endTime":323.525,"body":"about one of the first comments"},{"speaker":"Brandee Gaar","startTime":323.58500000000004,"endTime":326.735,"body":"that I got on this thread,"},{"speaker":"Brandee Gaar","startTime":323.58500000000004,"endTime":326.735,"body":"and I, I was out of pocket"},{"speaker":"Brandee Gaar","startTime":326.765,"endTime":328.355,"body":"when, um, I posted this."},{"speaker":"Brandee Gaar","startTime":328.462,"endTime":329.872,"body":"So I didn't see it till"},{"speaker":"Brandee Gaar","startTime":328.462,"endTime":329.872,"body":"later in the day, and I"},{"speaker":"Brandee Gaar","startTime":329.872,"endTime":331.132,"body":"was just kinda like, huh?"},{"speaker":"Brandee Gaar","startTime":331.582,"endTime":332.602,"body":"Like I'm reading it."},{"speaker":"Brandee Gaar","startTime":332.602,"endTime":336.052,"body":"And I was like, is this"},{"speaker":"Brandee Gaar","startTime":332.602,"endTime":336.052,"body":"comment meant to be."},{"speaker":"Brandee Gaar","startTime":336.418,"endTime":338.908,"body":"A genuine question because"},{"speaker":"Brandee Gaar","startTime":336.418,"endTime":338.908,"body":"it doesn't really seem like"},{"speaker":"Brandee Gaar","startTime":338.908,"endTime":341.608,"body":"it's framed that way, but"},{"speaker":"Brandee Gaar","startTime":338.908,"endTime":341.608,"body":"I really try to believe"},{"speaker":"Brandee Gaar","startTime":341.608,"endTime":342.50800000000004,"body":"the best in people, right?"},{"speaker":"Brandee Gaar","startTime":342.50800000000004,"endTime":344.308,"body":"Like texts can be"},{"speaker":"Brandee Gaar","startTime":342.50800000000004,"endTime":344.308,"body":"taken out of context."},{"speaker":"Brandee Gaar","startTime":344.488,"endTime":346.798,"body":"I try to believe the best"},{"speaker":"Brandee Gaar","startTime":344.488,"endTime":346.798,"body":"in people, so I was like."},{"speaker":"Brandee Gaar","startTime":347.113,"endTime":349.99300000000005,"body":"Yeah, maybe they're genuinely"},{"speaker":"Brandee Gaar","startTime":347.113,"endTime":349.99300000000005,"body":"asking for clarification,"},{"speaker":"Brandee Gaar","startTime":349.99300000000005,"endTime":351.583,"body":"so I'm gonna give it, but"},{"speaker":"Brandee Gaar","startTime":349.99300000000005,"endTime":351.583,"body":"here's what they wrote."},{"speaker":"Brandee Gaar","startTime":352.093,"endTime":352.963,"body":"Dot, dot, dot."},{"speaker":"Brandee Gaar","startTime":353.38300000000004,"endTime":355.183,"body":"And you know this how?"},{"speaker":"Brandee Gaar","startTime":355.303,"endTime":358.063,"body":"In all caps do you"},{"speaker":"Brandee Gaar","startTime":355.303,"endTime":358.063,"body":"have empirical data"},{"speaker":"Brandee Gaar","startTime":358.063,"endTime":359.293,"body":"to back up this claim?"},{"speaker":"Brandee Gaar","startTime":359.533,"endTime":360.76300000000003,"body":"Factual evidence?"},{"speaker":"Brandee Gaar","startTime":361.153,"endTime":364.00300000000004,"body":"You seem to be well positioned"},{"speaker":"Brandee Gaar","startTime":361.153,"endTime":364.00300000000004,"body":"in the industry, so I'm guessing"},{"speaker":"Brandee Gaar","startTime":364.00300000000004,"endTime":366.898,"body":"you're willing and able to"},{"speaker":"Brandee Gaar","startTime":364.00300000000004,"endTime":366.898,"body":"provide some insights that"},{"speaker":"Brandee Gaar","startTime":367.218,"endTime":368.098,"body":"corroborate your statement."},{"speaker":"Brandee Gaar","startTime":369.047,"endTime":370.937,"body":"Okay, so take that as you will."},{"speaker":"Brandee Gaar","startTime":370.937,"endTime":375.527,"body":"But I thought, you know, I mean"},{"speaker":"Brandee Gaar","startTime":370.937,"endTime":375.527,"body":"they are asking for data, right?"},{"speaker":"Brandee Gaar","startTime":375.527,"endTime":379.03700000000003,"body":"They're asking if I just made"},{"speaker":"Brandee Gaar","startTime":375.527,"endTime":379.03700000000003,"body":"this up, and if you know me, if"},{"speaker":"Brandee Gaar","startTime":379.03700000000003,"endTime":381.197,"body":"you've listened to my podcast"},{"speaker":"Brandee Gaar","startTime":379.03700000000003,"endTime":381.197,"body":"for any length of time, you know"},{"speaker":"Brandee Gaar","startTime":381.197,"endTime":384.40700000000004,"body":"that I always say I'm a data"},{"speaker":"Brandee Gaar","startTime":381.197,"endTime":384.40700000000004,"body":"girly and I'm a business coach."},{"speaker":"Brandee Gaar","startTime":384.437,"endTime":386.267,"body":"I take that very seriously."},{"speaker":"Brandee Gaar","startTime":386.267,"endTime":389.59700000000004,"body":"I don't just come on here"},{"speaker":"Brandee Gaar","startTime":386.267,"endTime":389.59700000000004,"body":"and whimsically tell you"},{"speaker":"Brandee Gaar","startTime":389.59700000000004,"endTime":390.737,"body":"guys things that I just."},{"speaker":"Brandee Gaar","startTime":391.29200000000003,"endTime":394.022,"body":"Think, or that have only"},{"speaker":"Brandee Gaar","startTime":391.29200000000003,"endTime":394.022,"body":"affected my business or"},{"speaker":"Brandee Gaar","startTime":394.022,"endTime":397.142,"body":"that I kind of just like"},{"speaker":"Brandee Gaar","startTime":394.022,"endTime":397.142,"body":"gut feeling made up one day."},{"speaker":"Brandee Gaar","startTime":397.142,"endTime":398.462,"body":"I don't come on"},{"speaker":"Brandee Gaar","startTime":397.142,"endTime":398.462,"body":"here and do that."},{"speaker":"Brandee Gaar","startTime":398.462,"endTime":400.53200000000004,"body":"And if I do, I'm telling"},{"speaker":"Brandee Gaar","startTime":398.462,"endTime":400.53200000000004,"body":"you like, Hey, this"},{"speaker":"Brandee Gaar","startTime":400.53200000000004,"endTime":401.522,"body":"is kind of my hunch."},{"speaker":"Brandee Gaar","startTime":401.79200000000003,"endTime":403.652,"body":"This is what I think"},{"speaker":"Brandee Gaar","startTime":401.79200000000003,"endTime":403.652,"body":"might be coming."},{"speaker":"Brandee Gaar","startTime":403.682,"endTime":403.952,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":403.952,"endTime":404.79200000000003,"body":"I tell you that."},{"speaker":"Brandee Gaar","startTime":405.122,"endTime":408.182,"body":"But when I make a statement"},{"speaker":"Brandee Gaar","startTime":405.122,"endTime":408.182,"body":"like this, like Here's Gen Z's,"},{"speaker":"Brandee Gaar","startTime":408.182,"endTime":411.062,"body":"buying habits, it's because"},{"speaker":"Brandee Gaar","startTime":408.182,"endTime":411.062,"body":"I've been studying this."},{"speaker":"Brandee Gaar","startTime":411.152,"endTime":412.262,"body":"Why am I studying it?"},{"speaker":"Brandee Gaar","startTime":412.262,"endTime":416.582,"body":"Because they are the next buying"},{"speaker":"Brandee Gaar","startTime":412.262,"endTime":416.582,"body":"generation in our marketplace."},{"speaker":"Brandee Gaar","startTime":416.612,"endTime":419.822,"body":"And I say next, but in"},{"speaker":"Brandee Gaar","startTime":416.612,"endTime":419.822,"body":"reality, they're here."},{"speaker":"Brandee Gaar","startTime":419.999,"endTime":422.849,"body":"I've done several episodes on"},{"speaker":"Brandee Gaar","startTime":419.999,"endTime":422.849,"body":"Gen Z, so I would love for you"},{"speaker":"Brandee Gaar","startTime":422.849,"endTime":425.939,"body":"to go back and watch some of"},{"speaker":"Brandee Gaar","startTime":422.849,"endTime":425.939,"body":"those episodes where I really"},{"speaker":"Brandee Gaar","startTime":425.939,"endTime":427.22900000000004,"body":"dig into their buying habits."},{"speaker":"Brandee Gaar","startTime":427.459,"endTime":430.519,"body":"But what you need to know is"},{"speaker":"Brandee Gaar","startTime":427.459,"endTime":430.519,"body":"that here in 2025, the oldest"},{"speaker":"Brandee Gaar","startTime":430.519,"endTime":434.899,"body":"Gen Z are about 27, 28 years"},{"speaker":"Brandee Gaar","startTime":430.519,"endTime":434.899,"body":"old, and depending on what"},{"speaker":"Brandee Gaar","startTime":434.899,"endTime":437.29900000000004,"body":"type of couples you serve"},{"speaker":"Brandee Gaar","startTime":434.899,"endTime":437.29900000000004,"body":"in the marketplace, you're"},{"speaker":"Brandee Gaar","startTime":437.29900000000004,"endTime":438.349,"body":"literally selling to them."},{"speaker":"Brandee Gaar","startTime":438.349,"endTime":442.009,"body":"Right now, my company blush,"},{"speaker":"Brandee Gaar","startTime":438.349,"endTime":442.009,"body":"we typically serve a little"},{"speaker":"Brandee Gaar","startTime":442.009,"endTime":444.649,"body":"bit more mature of a client,"},{"speaker":"Brandee Gaar","startTime":442.009,"endTime":444.649,"body":"so we typically are serving."},{"speaker":"Brandee Gaar","startTime":444.844,"endTime":446.374,"body":"Late twenties, early thirties."},{"speaker":"Brandee Gaar","startTime":446.584,"endTime":449.584,"body":"So we're just now starting"},{"speaker":"Brandee Gaar","startTime":446.584,"endTime":449.584,"body":"to see this generation"},{"speaker":"Brandee Gaar","startTime":449.584,"endTime":453.034,"body":"Z in our sphere, right,"},{"speaker":"Brandee Gaar","startTime":449.584,"endTime":453.034,"body":"in our sales funnel."},{"speaker":"Brandee Gaar","startTime":453.30400000000003,"endTime":454.92400000000004,"body":"But if you serve"},{"speaker":"Brandee Gaar","startTime":453.30400000000003,"endTime":454.92400000000004,"body":"a client that's."},{"speaker":"Brandee Gaar","startTime":455.459,"endTime":457.499,"body":"Early, mid, late twenties."},{"speaker":"Brandee Gaar","startTime":457.559,"endTime":460.829,"body":"You definitely, like this"},{"speaker":"Brandee Gaar","startTime":457.559,"endTime":460.829,"body":"generation is making up the"},{"speaker":"Brandee Gaar","startTime":460.829,"endTime":462.329,"body":"bulk of your market, right?"},{"speaker":"Brandee Gaar","startTime":462.464,"endTime":465.974,"body":"so by not researching them, by"},{"speaker":"Brandee Gaar","startTime":462.464,"endTime":465.974,"body":"not understanding their buying"},{"speaker":"Brandee Gaar","startTime":465.974,"endTime":468.434,"body":"habits and how they're different"},{"speaker":"Brandee Gaar","startTime":465.974,"endTime":468.434,"body":"from millennials, you're really"},{"speaker":"Brandee Gaar","startTime":468.434,"endTime":471.464,"body":"doing a disservice to your"},{"speaker":"Brandee Gaar","startTime":468.434,"endTime":471.464,"body":"company and leaving thousands"},{"speaker":"Brandee Gaar","startTime":471.464,"endTime":472.54400000000004,"body":"of dollars on the table."},{"speaker":"Brandee Gaar","startTime":472.904,"endTime":475.694,"body":"So all that to say, of"},{"speaker":"Brandee Gaar","startTime":472.904,"endTime":475.694,"body":"course, I thought, let me"},{"speaker":"Brandee Gaar","startTime":475.694,"endTime":477.404,"body":"believe the best in this post."},{"speaker":"Brandee Gaar","startTime":477.404,"endTime":477.644,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":477.644,"endTime":478.904,"body":"Let me, let me say."},{"speaker":"Brandee Gaar","startTime":479.54400000000004,"endTime":482.36400000000003,"body":"Yeah, it, they probably"},{"speaker":"Brandee Gaar","startTime":479.54400000000004,"endTime":482.36400000000003,"body":"just want me to drop some"},{"speaker":"Brandee Gaar","startTime":482.36400000000003,"endTime":485.784,"body":"data so that they can also"},{"speaker":"Brandee Gaar","startTime":482.36400000000003,"endTime":485.784,"body":"understand these deeper"},{"speaker":"Brandee Gaar","startTime":485.784,"endTime":487.344,"body":"buying habits of Gen Z. Right?"},{"speaker":"Brandee Gaar","startTime":487.344,"endTime":491.034,"body":"So I drop in and I say there's"},{"speaker":"Brandee Gaar","startTime":487.344,"endTime":491.034,"body":"actually lots of articles"},{"speaker":"Brandee Gaar","startTime":491.094,"endTime":493.194,"body":"that talk about the buying"},{"speaker":"Brandee Gaar","startTime":491.094,"endTime":493.194,"body":"habits of Gen Z. One of"},{"speaker":"Brandee Gaar","startTime":493.194,"endTime":494.357,"body":"them, which I did a whole."},{"speaker":"Brandee Gaar","startTime":494.357,"endTime":497.38,"body":"Podcast on several months"},{"speaker":"Brandee Gaar","startTime":494.357,"endTime":497.38,"body":"ago is the Knot Wedding"},{"speaker":"Brandee Gaar","startTime":497.38,"endTime":498.52000000000004,"body":"Trends report, right?"},{"speaker":"Brandee Gaar","startTime":498.52000000000004,"endTime":500.53000000000003,"body":"They talked a lot about"},{"speaker":"Brandee Gaar","startTime":498.52000000000004,"endTime":500.53000000000003,"body":"the buying habits of Gen"},{"speaker":"Brandee Gaar","startTime":500.53000000000003,"endTime":504.15000000000003,"body":"Z, but one that I really"},{"speaker":"Brandee Gaar","startTime":500.53000000000003,"endTime":504.15000000000003,"body":"have enjoyed reading is an"},{"speaker":"Brandee Gaar","startTime":504.15000000000003,"endTime":509.19,"body":"article by EcoCart and it is"},{"speaker":"Brandee Gaar","startTime":504.15000000000003,"endTime":509.19,"body":"literally called 42 Statistics"},{"speaker":"Brandee Gaar","startTime":509.36,"endTime":510.98,"body":"on Gen Z spending habits."},{"speaker":"Brandee Gaar","startTime":511.46000000000004,"endTime":513.5,"body":"Now, this is not"},{"speaker":"Brandee Gaar","startTime":511.46000000000004,"endTime":513.5,"body":"directly focused on the"},{"speaker":"Brandee Gaar","startTime":513.5,"endTime":514.64,"body":"wedding industry, right?"},{"speaker":"Brandee Gaar","startTime":514.64,"endTime":517.9399999999999,"body":"It doesn't need to necessarily"},{"speaker":"Brandee Gaar","startTime":514.64,"endTime":517.9399999999999,"body":"be, but it is focused on"},{"speaker":"Brandee Gaar","startTime":517.9399999999999,"endTime":521.15,"body":"the buying habits and the"},{"speaker":"Brandee Gaar","startTime":517.9399999999999,"endTime":521.15,"body":"spending habits of Gen Z."},{"speaker":"Brandee Gaar","startTime":521.15,"endTime":522.83,"body":"And so I loved this article."},{"speaker":"Brandee Gaar","startTime":522.83,"endTime":526.337,"body":"It was written last year, mid"},{"speaker":"Brandee Gaar","startTime":522.83,"endTime":526.337,"body":"2024,  and some of the things"},{"speaker":"Brandee Gaar","startTime":526.337,"endTime":528.542,"body":"that it says all retail brands"},{"speaker":"Brandee Gaar","startTime":526.337,"endTime":528.542,"body":"should be paying attention to"},{"speaker":"Brandee Gaar","startTime":528.547,"endTime":530.747,"body":"Gen Z spending habits this year."},{"speaker":"Brandee Gaar","startTime":530.96,"endTime":532.46,"body":"now that they've gotten"},{"speaker":"Brandee Gaar","startTime":530.96,"endTime":532.46,"body":"their degrees and entered"},{"speaker":"Brandee Gaar","startTime":532.46,"endTime":534.745,"body":"the workforce, we're"},{"speaker":"Brandee Gaar","startTime":532.46,"endTime":534.745,"body":"beginning to see the shape"},{"speaker":"Brandee Gaar","startTime":534.805,"endTime":536.305,"body":"of their views and desires."},{"speaker":"Brandee Gaar","startTime":536.785,"endTime":538.975,"body":"Like every generation"},{"speaker":"Brandee Gaar","startTime":536.785,"endTime":538.975,"body":"before, they will one day"},{"speaker":"Brandee Gaar","startTime":538.975,"endTime":540.835,"body":"transform American society."},{"speaker":"Brandee Gaar","startTime":540.835,"endTime":544.465,"body":"So it's important that we pay"},{"speaker":"Brandee Gaar","startTime":540.835,"endTime":544.465,"body":"attention to their priorities."},{"speaker":"Brandee Gaar","startTime":544.765,"endTime":549.4449999999999,"body":"Gen Z spending power will shape"},{"speaker":"Brandee Gaar","startTime":544.765,"endTime":549.4449999999999,"body":"retail over the next decade."},{"speaker":"Brandee Gaar","startTime":549.915,"endTime":552.855,"body":"And the reason that I wanted"},{"speaker":"Brandee Gaar","startTime":549.915,"endTime":552.855,"body":"you to hear that part of the"},{"speaker":"Brandee Gaar","startTime":552.855,"endTime":555.465,"body":"conversation is because as we"},{"speaker":"Brandee Gaar","startTime":552.855,"endTime":555.465,"body":"get into some of these comments,"},{"speaker":"Brandee Gaar","startTime":555.465,"endTime":556.5749999999999,"body":"I think that they're hysterical."},{"speaker":"Brandee Gaar","startTime":557.085,"endTime":560.355,"body":"I don't know any of us who are"},{"speaker":"Brandee Gaar","startTime":557.085,"endTime":560.355,"body":"in business just for today."},{"speaker":"Brandee Gaar","startTime":560.415,"endTime":560.895,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":561.145,"endTime":563.125,"body":"Are we really focused on"},{"speaker":"Brandee Gaar","startTime":561.145,"endTime":563.125,"body":"the buyers that are in"},{"speaker":"Brandee Gaar","startTime":563.125,"endTime":564.115,"body":"our marketplace today?"},{"speaker":"Brandee Gaar","startTime":564.205,"endTime":565.165,"body":"Yes, for sure."},{"speaker":"Brandee Gaar","startTime":565.435,"endTime":568.675,"body":"But are we also forward looking"},{"speaker":"Brandee Gaar","startTime":565.435,"endTime":568.675,"body":"and thinking, what can we"},{"speaker":"Brandee Gaar","startTime":568.675,"endTime":572.125,"body":"change about the way we sell,"},{"speaker":"Brandee Gaar","startTime":568.675,"endTime":572.125,"body":"the way we market, the way"},{"speaker":"Brandee Gaar","startTime":572.125,"endTime":574.975,"body":"we brand ourselves, the way"},{"speaker":"Brandee Gaar","startTime":572.125,"endTime":574.975,"body":"we've built our team, the way"},{"speaker":"Brandee Gaar","startTime":574.975,"endTime":578.245,"body":"we position our pricing, all"},{"speaker":"Brandee Gaar","startTime":574.975,"endTime":578.245,"body":"of our strategies we should."},{"speaker":"Brandee Gaar","startTime":578.34,"endTime":579.69,"body":"Always be forward thinking."},{"speaker":"Brandee Gaar","startTime":579.78,"endTime":580.8,"body":"Who are we selling to?"},{"speaker":"Brandee Gaar","startTime":580.83,"endTime":581.52,"body":"What do they want?"},{"speaker":"Brandee Gaar","startTime":581.55,"endTime":582.36,"body":"What do they like?"},{"speaker":"Brandee Gaar","startTime":582.5699999999999,"endTime":584.76,"body":"How is it working"},{"speaker":"Brandee Gaar","startTime":582.5699999999999,"endTime":584.76,"body":"in our sales funnel?"},{"speaker":"Brandee Gaar","startTime":584.76,"endTime":586.2,"body":"How's our marketing"},{"speaker":"Brandee Gaar","startTime":584.76,"endTime":586.2,"body":"funnel working?"},{"speaker":"Brandee Gaar","startTime":586.23,"endTime":586.5,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":586.5,"endTime":588.69,"body":"Like as business owners,"},{"speaker":"Brandee Gaar","startTime":586.5,"endTime":588.69,"body":"we shouldn't just be"},{"speaker":"Brandee Gaar","startTime":588.69,"endTime":589.53,"body":"thinking about today."},{"speaker":"Brandee Gaar","startTime":589.53,"endTime":590.79,"body":"If you are, you're"},{"speaker":"Brandee Gaar","startTime":589.53,"endTime":590.79,"body":"already behind."},{"speaker":"Brandee Gaar","startTime":590.94,"endTime":593.8199999999999,"body":"We should be forward thinking"},{"speaker":"Brandee Gaar","startTime":590.94,"endTime":593.8199999999999,"body":"as to what we need to do to"},{"speaker":"Brandee Gaar","startTime":593.8199999999999,"endTime":595.6800000000001,"body":"continue growing our businesses."},{"speaker":"Brandee Gaar","startTime":596.144,"endTime":598.777,"body":"when they say Gen Z is"},{"speaker":"Brandee Gaar","startTime":596.144,"endTime":598.777,"body":"gonna shape buying over the"},{"speaker":"Brandee Gaar","startTime":598.777,"endTime":601.087,"body":"next decade, this is who"},{"speaker":"Brandee Gaar","startTime":598.777,"endTime":601.087,"body":"we're looking at, right?"},{"speaker":"Brandee Gaar","startTime":601.117,"endTime":602.947,"body":"This is the generation that"},{"speaker":"Brandee Gaar","startTime":601.117,"endTime":602.947,"body":"we should be looking at."},{"speaker":"Brandee Gaar","startTime":603.3969999999999,"endTime":605.707,"body":"Even though Gen Z is"},{"speaker":"Brandee Gaar","startTime":603.3969999999999,"endTime":605.707,"body":"still young, this is"},{"speaker":"Brandee Gaar","startTime":605.7370000000001,"endTime":606.547,"body":"going back to the article."},{"speaker":"Brandee Gaar","startTime":606.547,"endTime":608.347,"body":"Even though Gen Z is still"},{"speaker":"Brandee Gaar","startTime":606.547,"endTime":608.347,"body":"young, they're spending power"},{"speaker":"Brandee Gaar","startTime":608.347,"endTime":610.787,"body":"significant,  their current"},{"speaker":"Brandee Gaar","startTime":608.347,"endTime":610.787,"body":"spending power is worth"},{"speaker":"Brandee Gaar","startTime":610.907,"endTime":613.337,"body":"hundreds of billions of dollars."},{"speaker":"Brandee Gaar","startTime":614.762,"endTime":617.462,"body":"Hundreds of billions, and"},{"speaker":"Brandee Gaar","startTime":614.762,"endTime":617.462,"body":"as they get older, this"},{"speaker":"Brandee Gaar","startTime":617.462,"endTime":618.962,"body":"number will only increase."},{"speaker":"Brandee Gaar","startTime":619.262,"endTime":623.222,"body":"On top of this, younger"},{"speaker":"Brandee Gaar","startTime":619.262,"endTime":623.222,"body":"Gen Z holds influence over"},{"speaker":"Brandee Gaar","startTime":623.282,"endTime":626.312,"body":"older generations as their"},{"speaker":"Brandee Gaar","startTime":623.282,"endTime":626.312,"body":"boomer, gen X and millennial"},{"speaker":"Brandee Gaar","startTime":626.312,"endTime":629.2520000000001,"body":"family members purchase"},{"speaker":"Brandee Gaar","startTime":626.312,"endTime":629.2520000000001,"body":"gifts and even necessities."},{"speaker":"Brandee Gaar","startTime":629.482,"endTime":632.212,"body":"Gen Z is an important"},{"speaker":"Brandee Gaar","startTime":629.482,"endTime":632.212,"body":"demographic that companies,"},{"speaker":"Brandee Gaar","startTime":632.302,"endTime":636.037,"body":"especially those in e-commerce,"},{"speaker":"Brandee Gaar","startTime":632.302,"endTime":636.037,"body":"must pay attention to."},{"speaker":"Brandee Gaar","startTime":636.832,"endTime":642.322,"body":"This is huge you guys, and so to"},{"speaker":"Brandee Gaar","startTime":636.832,"endTime":642.322,"body":"ignore this generation, to not"},{"speaker":"Brandee Gaar","startTime":642.322,"endTime":645.322,"body":"think about it is a disservice"},{"speaker":"Brandee Gaar","startTime":642.322,"endTime":645.322,"body":"to your own business, right?"},{"speaker":"Brandee Gaar","startTime":645.322,"endTime":648.615,"body":"And again, this is what I want"},{"speaker":"Brandee Gaar","startTime":645.322,"endTime":648.615,"body":"you to understand is  you have"},{"speaker":"Brandee Gaar","startTime":648.615,"endTime":649.665,"body":"to know as a business owner."},{"speaker":"Brandee Gaar","startTime":649.725,"endTime":650.655,"body":"Who do you serve?"},{"speaker":"Brandee Gaar","startTime":650.6850000000001,"endTime":651.885,"body":"Who is your demographic?"},{"speaker":"Brandee Gaar","startTime":652.095,"endTime":654.885,"body":"What is the average age"},{"speaker":"Brandee Gaar","startTime":652.095,"endTime":654.885,"body":"range of your ideal client?"},{"speaker":"Brandee Gaar","startTime":655.095,"endTime":656.535,"body":"If it's thirties."},{"speaker":"Brandee Gaar","startTime":656.87,"endTime":658.58,"body":"Then you're not here yet, right?"},{"speaker":"Brandee Gaar","startTime":658.58,"endTime":660.26,"body":"This is coming up."},{"speaker":"Brandee Gaar","startTime":660.29,"endTime":662.284,"body":"This is coming up, but"},{"speaker":"Brandee Gaar","startTime":660.29,"endTime":662.284,"body":"you're still very much"},{"speaker":"Brandee Gaar","startTime":662.284,"endTime":663.244,"body":"serving a millennial."},{"speaker":"Brandee Gaar","startTime":663.274,"endTime":663.694,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":663.91,"endTime":667.36,"body":"But if you serve early,"},{"speaker":"Brandee Gaar","startTime":663.91,"endTime":667.36,"body":"mid, late twenties,"},{"speaker":"Brandee Gaar","startTime":667.39,"endTime":669.19,"body":"these are your people."},{"speaker":"Brandee Gaar","startTime":669.3100000000001,"endTime":670.1800000000001,"body":"These are your people."},{"speaker":"Brandee Gaar","startTime":670.1800000000001,"endTime":671.6800000000001,"body":"These are the people you"},{"speaker":"Brandee Gaar","startTime":670.1800000000001,"endTime":671.6800000000001,"body":"should be focused on and"},{"speaker":"Brandee Gaar","startTime":671.6800000000001,"endTime":672.82,"body":"how they're spending."},{"speaker":"Brandee Gaar","startTime":672.947,"endTime":675.797,"body":"Now, the reason that it's so"},{"speaker":"Brandee Gaar","startTime":672.947,"endTime":675.797,"body":"important that we understand"},{"speaker":"Brandee Gaar","startTime":675.797,"endTime":678.587,"body":"that their spending habits"},{"speaker":"Brandee Gaar","startTime":675.797,"endTime":678.587,"body":"are so different is because"},{"speaker":"Brandee Gaar","startTime":678.7040000000001,"endTime":682.124,"body":"it's not just that Gen Z is a"},{"speaker":"Brandee Gaar","startTime":678.7040000000001,"endTime":682.124,"body":"totally different generation"},{"speaker":"Brandee Gaar","startTime":682.124,"endTime":684.0740000000001,"body":"than millennials, and they do"},{"speaker":"Brandee Gaar","startTime":682.124,"endTime":684.0740000000001,"body":"have different buying habits."},{"speaker":"Brandee Gaar","startTime":684.284,"endTime":687.884,"body":"It's also that Gen Z snuck"},{"speaker":"Brandee Gaar","startTime":684.284,"endTime":687.884,"body":"into the marketplace."},{"speaker":"Brandee Gaar","startTime":688.094,"endTime":691.154,"body":"So when I first started my"},{"speaker":"Brandee Gaar","startTime":688.094,"endTime":691.154,"body":"business back in 2007, all we"},{"speaker":"Brandee Gaar","startTime":691.154,"endTime":693.434,"body":"talked about was how to sell"},{"speaker":"Brandee Gaar","startTime":691.154,"endTime":693.434,"body":"to millennials, literally."},{"speaker":"Brandee Gaar","startTime":693.679,"endTime":696.259,"body":"That's every conference,"},{"speaker":"Brandee Gaar","startTime":693.679,"endTime":696.259,"body":"every article, every"},{"speaker":"Brandee Gaar","startTime":696.259,"endTime":697.879,"body":"blog, every everything."},{"speaker":"Brandee Gaar","startTime":698.179,"endTime":700.4590000000001,"body":"Everyone was telling you how"},{"speaker":"Brandee Gaar","startTime":698.179,"endTime":700.4590000000001,"body":"to sell to millennials, right?"},{"speaker":"Brandee Gaar","startTime":700.489,"endTime":704.149,"body":"And so what's interesting is"},{"speaker":"Brandee Gaar","startTime":700.489,"endTime":704.149,"body":"that there's actually very"},{"speaker":"Brandee Gaar","startTime":704.149,"endTime":708.139,"body":"little data or, or emphasis"},{"speaker":"Brandee Gaar","startTime":704.149,"endTime":708.139,"body":"being put on how to sell to"},{"speaker":"Brandee Gaar","startTime":708.139,"endTime":709.729,"body":"Gen Z. And the reason for that."},{"speaker":"Brandee Gaar","startTime":709.854,"endTime":712.8240000000001,"body":"I believe is because"},{"speaker":"Brandee Gaar","startTime":709.854,"endTime":712.8240000000001,"body":"they became adults during"},{"speaker":"Brandee Gaar","startTime":712.8240000000001,"endTime":715.164,"body":"the pandemic shutdown,"},{"speaker":"Brandee Gaar","startTime":712.8240000000001,"endTime":715.164,"body":"during the Covid shutdown."},{"speaker":"Brandee Gaar","startTime":715.554,"endTime":718.194,"body":"That's when they became adults"},{"speaker":"Brandee Gaar","startTime":715.554,"endTime":718.194,"body":"and came into the marketplace."},{"speaker":"Brandee Gaar","startTime":718.224,"endTime":722.154,"body":"And so we were so focused"},{"speaker":"Brandee Gaar","startTime":718.224,"endTime":722.154,"body":"on just how to survive that,"},{"speaker":"Brandee Gaar","startTime":722.484,"endTime":723.9540000000001,"body":"that we didn't realize."},{"speaker":"Brandee Gaar","startTime":724.014,"endTime":726.714,"body":"All of a sudden they're 28"},{"speaker":"Brandee Gaar","startTime":724.014,"endTime":726.714,"body":"years old and they're here."},{"speaker":"Brandee Gaar","startTime":726.714,"endTime":729.384,"body":"Like they're already buying,"},{"speaker":"Brandee Gaar","startTime":726.714,"endTime":729.384,"body":"like they're, it's huge, right?"},{"speaker":"Brandee Gaar","startTime":729.414,"endTime":732.054,"body":"And so we really haven't"},{"speaker":"Brandee Gaar","startTime":729.414,"endTime":732.054,"body":"put a lot of emphasis"},{"speaker":"Brandee Gaar","startTime":732.054,"endTime":732.684,"body":"on this, and I am."},{"speaker":"Brandee Gaar","startTime":733.519,"endTime":738.049,"body":"I love helping wedding business"},{"speaker":"Brandee Gaar","startTime":733.519,"endTime":738.049,"body":"owners to understand their"},{"speaker":"Brandee Gaar","startTime":738.049,"endTime":741.139,"body":"client, like understand what"},{"speaker":"Brandee Gaar","startTime":738.049,"endTime":741.139,"body":"they want from them, the"},{"speaker":"Brandee Gaar","startTime":741.139,"endTime":742.639,"body":"strategies that are working."},{"speaker":"Brandee Gaar","startTime":742.729,"endTime":746.119,"body":"And so understanding the buying"},{"speaker":"Brandee Gaar","startTime":742.729,"endTime":746.119,"body":"habits of this newest generation"},{"speaker":"Brandee Gaar","startTime":746.3290000000001,"endTime":747.619,"body":"is a really big piece of that."},{"speaker":"Brandee Gaar","startTime":747.619,"endTime":749.629,"body":"So I've been talking"},{"speaker":"Brandee Gaar","startTime":747.619,"endTime":749.629,"body":"about this honestly,"},{"speaker":"Brandee Gaar","startTime":749.629,"endTime":750.979,"body":"probably for a year now."},{"speaker":"Brandee Gaar","startTime":751.249,"endTime":752.929,"body":"If you go back and look"},{"speaker":"Brandee Gaar","startTime":751.249,"endTime":752.929,"body":"at different podcasts,"},{"speaker":"Brandee Gaar","startTime":752.929,"endTime":754.909,"body":"different YouTubes that"},{"speaker":"Brandee Gaar","startTime":752.929,"endTime":754.909,"body":"we've done, you'll see that"},{"speaker":"Brandee Gaar","startTime":754.939,"endTime":756.109,"body":"I talk about this a lot."},{"speaker":"Brandee Gaar","startTime":756.109,"endTime":759.319,"body":"I talk about Gen Z, a lot, and"},{"speaker":"Brandee Gaar","startTime":756.109,"endTime":759.319,"body":"I'm not gonna stop doing that."},{"speaker":"Brandee Gaar","startTime":759.529,"endTime":760.039,"body":"So."},{"speaker":"Brandee Gaar","startTime":760.8290000000001,"endTime":762.419,"body":"Anyway, I dropped the article."},{"speaker":"Brandee Gaar","startTime":762.419,"endTime":764.549,"body":"I kinda said, gen Z snuck into"},{"speaker":"Brandee Gaar","startTime":762.419,"endTime":764.549,"body":"the marketplace while we're"},{"speaker":"Brandee Gaar","startTime":764.549,"endTime":765.569,"body":"all focused on the pandemic."},{"speaker":"Brandee Gaar","startTime":765.569,"endTime":767.159,"body":"I dropped the articles,"},{"speaker":"Brandee Gaar","startTime":765.569,"endTime":767.159,"body":"blah, blah, blah."},{"speaker":"Brandee Gaar","startTime":767.189,"endTime":767.489,"body":"Right?"},{"speaker":"Brandee Gaar","startTime":768.015,"endTime":770.265,"body":"So this is where it got"},{"speaker":"Brandee Gaar","startTime":768.015,"endTime":770.265,"body":"interesting, and this is"},{"speaker":"Brandee Gaar","startTime":770.265,"endTime":773.085,"body":"where, why I decided to do"},{"speaker":"Brandee Gaar","startTime":770.265,"endTime":773.085,"body":"an episode on this, because"},{"speaker":"Brandee Gaar","startTime":773.085,"endTime":777.525,"body":"I was like, okay, um, so I'm"},{"speaker":"Brandee Gaar","startTime":773.085,"endTime":777.525,"body":"thinking the best, right?"},{"speaker":"Brandee Gaar","startTime":777.5550000000001,"endTime":779.0550000000001,"body":"I'm like, I'm gonna"},{"speaker":"Brandee Gaar","startTime":777.5550000000001,"endTime":779.0550000000001,"body":"drop the data."},{"speaker":"Brandee Gaar","startTime":779.325,"endTime":779.745,"body":"Yes."},{"speaker":"Brandee Gaar","startTime":779.82,"endTime":780.765,"body":"I, I have the data."},{"speaker":"Brandee Gaar","startTime":780.765,"endTime":783.705,"body":"Of course I do feel free"},{"speaker":"Brandee Gaar","startTime":780.765,"endTime":783.705,"body":"to look at it or Google."},{"speaker":"Brandee Gaar","startTime":783.705,"endTime":785.505,"body":"There's literally millions"},{"speaker":"Brandee Gaar","startTime":783.705,"endTime":785.505,"body":"of articles on this."},{"speaker":"Brandee Gaar","startTime":785.789,"endTime":788.429,"body":"And so the response was."},{"speaker":"Brandee Gaar","startTime":789.104,"endTime":791.164,"body":"But Why do you have"},{"speaker":"Brandee Gaar","startTime":789.104,"endTime":791.164,"body":"such a focus on Gen Z?"},{"speaker":"Brandee Gaar","startTime":791.464,"endTime":795.274,"body":"The article you cited said Gen"},{"speaker":"Brandee Gaar","startTime":791.464,"endTime":795.274,"body":"Z contributed to a whopping"},{"speaker":"Brandee Gaar","startTime":795.3340000000001,"endTime":798.724,"body":"5% of all spending in the US"},{"speaker":"Brandee Gaar","startTime":795.3340000000001,"endTime":798.724,"body":"with the oldest Gen Z being"},{"speaker":"Brandee Gaar","startTime":798.724,"endTime":802.534,"body":"28, barely entering into the"},{"speaker":"Brandee Gaar","startTime":798.724,"endTime":802.534,"body":"average marriage age range."},{"speaker":"Brandee Gaar","startTime":802.924,"endTime":805.684,"body":"Why focus on such a"},{"speaker":"Brandee Gaar","startTime":802.924,"endTime":805.684,"body":"small market share?"},{"speaker":"Brandee Gaar","startTime":806.407,"endTime":806.557,"body":"okay."},{"speaker":"Brandee Gaar","startTime":806.557,"endTime":810.0070000000001,"body":"."},{"speaker":"Brandee Gaar","startTime":806.557,"endTime":810.0070000000001,"body":"So before I go on to tell you"},{"speaker":"Brandee Gaar","startTime":810.247,"endTime":812.617,"body":"uh, let me, let me tell you"},{"speaker":"Brandee Gaar","startTime":810.247,"endTime":812.617,"body":"about a few of the others."},{"speaker":"Brandee Gaar","startTime":812.857,"endTime":813.397,"body":"So."},{"speaker":"Brandee Gaar","startTime":813.397,"endTime":815.947,"body":"someone actually responded"},{"speaker":"Brandee Gaar","startTime":813.397,"endTime":815.947,"body":"before I could, which I love"},{"speaker":"Brandee Gaar","startTime":815.947,"endTime":818.287,"body":"and kinda, and kind of jumped"},{"speaker":"Brandee Gaar","startTime":815.947,"endTime":818.287,"body":"in and said, why so much?"},{"speaker":"Brandee Gaar","startTime":818.287,"endTime":820.897,"body":"Focus on disputing"},{"speaker":"Brandee Gaar","startTime":818.287,"endTime":820.897,"body":"what she's saying here."},{"speaker":"Brandee Gaar","startTime":821.227,"endTime":824.017,"body":"Gen Z is of marrying age,"},{"speaker":"Brandee Gaar","startTime":821.227,"endTime":824.017,"body":"as you just mentioned."},{"speaker":"Brandee Gaar","startTime":824.2570000000001,"endTime":826.207,"body":"If you don't intend to"},{"speaker":"Brandee Gaar","startTime":824.2570000000001,"endTime":826.207,"body":"service Gen Z clients,"},{"speaker":"Brandee Gaar","startTime":826.207,"endTime":829.014,"body":"that's fine, but she wasn't"},{"speaker":"Brandee Gaar","startTime":826.207,"endTime":829.014,"body":"wrong here to post about the"},{"speaker":"Brandee Gaar","startTime":829.014,"endTime":830.124,"body":"newest generation trends."},{"speaker":"Brandee Gaar","startTime":830.154,"endTime":832.224,"body":"So I love that she"},{"speaker":"Brandee Gaar","startTime":830.154,"endTime":832.224,"body":"jumped in before I did."},{"speaker":"Brandee Gaar","startTime":832.254,"endTime":834.564,"body":"'cause I wasn't going"},{"speaker":"Brandee Gaar","startTime":832.254,"endTime":834.564,"body":"to reply to this again."},{"speaker":"Brandee Gaar","startTime":834.564,"endTime":839.244,"body":"then he comes back again and"},{"speaker":"Brandee Gaar","startTime":834.564,"endTime":839.244,"body":"says, again, gen Z accounts"},{"speaker":"Brandee Gaar","startTime":839.244,"endTime":842.064,"body":"for five in all caps,"},{"speaker":"Brandee Gaar","startTime":839.244,"endTime":842.064,"body":"percent of total spending."},{"speaker":"Brandee Gaar","startTime":842.094,"endTime":844.0740000000001,"body":"I'm an educator and"},{"speaker":"Brandee Gaar","startTime":842.094,"endTime":844.0740000000001,"body":"teach workshops too."},{"speaker":"Brandee Gaar","startTime":844.134,"endTime":846.444,"body":"That's such a niche"},{"speaker":"Brandee Gaar","startTime":844.134,"endTime":846.444,"body":"market to be focused on."},{"speaker":"Brandee Gaar","startTime":846.504,"endTime":847.944,"body":"It's odd advice."},{"speaker":"Brandee Gaar","startTime":848.874,"endTime":850.674,"body":"Okay, so here's my thing."},{"speaker":"Brandee Gaar","startTime":850.694,"endTime":852.644,"body":"Again, I told you guys,"},{"speaker":"Brandee Gaar","startTime":850.694,"endTime":852.644,"body":"you're getting spicy"},{"speaker":"Brandee Gaar","startTime":852.674,"endTime":853.484,"body":"Brandee today, right?"},{"speaker":"Brandee Gaar","startTime":853.484,"endTime":856.424,"body":"So if you're listening to"},{"speaker":"Brandee Gaar","startTime":853.484,"endTime":856.424,"body":"this on the podcast and um,"},{"speaker":"Brandee Gaar","startTime":856.424,"endTime":858.734,"body":"you haven't been watching on"},{"speaker":"Brandee Gaar","startTime":856.424,"endTime":858.734,"body":"YouTube, I'm gonna encourage"},{"speaker":"Brandee Gaar","startTime":858.734,"endTime":861.314,"body":"you to go over to YouTube"},{"speaker":"Brandee Gaar","startTime":858.734,"endTime":861.314,"body":"because one, it's fun."},{"speaker":"Brandee Gaar","startTime":861.434,"endTime":861.854,"body":"It's fun."},{"speaker":"Brandee Gaar","startTime":861.854,"endTime":863.654,"body":"I'm sitting in my"},{"speaker":"Brandee Gaar","startTime":861.854,"endTime":863.654,"body":"office, spicing it up."},{"speaker":"Brandee Gaar","startTime":863.654,"endTime":864.7040000000001,"body":"so here's my thought."},{"speaker":"Brandee Gaar","startTime":864.82,"endTime":869.17,"body":"This article does say that Gen"},{"speaker":"Brandee Gaar","startTime":864.82,"endTime":869.17,"body":"Z accounts for 5% of all buying."},{"speaker":"Brandee Gaar","startTime":869.26,"endTime":869.71,"body":"Why?"},{"speaker":"Brandee Gaar","startTime":869.77,"endTime":874.27,"body":"Because they are not a huge"},{"speaker":"Brandee Gaar","startTime":869.77,"endTime":874.27,"body":"piece when you consider that"},{"speaker":"Brandee Gaar","startTime":874.27,"endTime":877.9,"body":"there are still millennials,"},{"speaker":"Brandee Gaar","startTime":874.27,"endTime":877.9,"body":"gen X and boomers, all"},{"speaker":"Brandee Gaar","startTime":877.9,"endTime":878.71,"body":"still in the marketplace."},{"speaker":"Brandee Gaar","startTime":878.74,"endTime":882.22,"body":"So yes, gen Z makes up"},{"speaker":"Brandee Gaar","startTime":878.74,"endTime":882.22,"body":"for 5% of total spending"},{"speaker":"Brandee Gaar","startTime":882.25,"endTime":883.39,"body":"in all of America."},{"speaker":"Brandee Gaar","startTime":883.42,"endTime":885.94,"body":"'cause these are US"},{"speaker":"Brandee Gaar","startTime":883.42,"endTime":885.94,"body":"based statistics, right?"},{"speaker":"Brandee Gaar","startTime":885.94,"endTime":886.69,"body":"It's not global."},{"speaker":"Brandee Gaar","startTime":886.96,"endTime":890.59,"body":"So yes, they make up for 5%,"},{"speaker":"Brandee Gaar","startTime":886.96,"endTime":890.59,"body":"However that's expected to"},{"speaker":"Brandee Gaar","startTime":890.65,"endTime":893.53,"body":"more than triple over the"},{"speaker":"Brandee Gaar","startTime":890.65,"endTime":893.53,"body":"next five years, first of all."},{"speaker":"Brandee Gaar","startTime":893.53,"endTime":894.37,"body":"So let's start there."},{"speaker":"Brandee Gaar","startTime":894.46,"endTime":898.09,"body":"And second of all, the article"},{"speaker":"Brandee Gaar","startTime":894.46,"endTime":898.09,"body":"and what I was saying is"},{"speaker":"Brandee Gaar","startTime":898.09,"endTime":902.32,"body":"really meant to say, if you"},{"speaker":"Brandee Gaar","startTime":898.09,"endTime":902.32,"body":"know your client, this could"},{"speaker":"Brandee Gaar","startTime":902.32,"endTime":905.5,"body":"be a much larger piece of the"},{"speaker":"Brandee Gaar","startTime":902.32,"endTime":905.5,"body":"pie for you if you service"},{"speaker":"Brandee Gaar","startTime":905.59,"endTime":907.75,"body":"young, mid, or late twenties."},{"speaker":"Brandee Gaar","startTime":907.78,"endTime":910.21,"body":"So I thought it was kind of"},{"speaker":"Brandee Gaar","startTime":907.78,"endTime":910.21,"body":"funny that he was like, um,"},{"speaker":"Brandee Gaar","startTime":910.21,"endTime":911.53,"body":"they're barely of marrying age."},{"speaker":"Brandee Gaar","startTime":911.5600000000001,"endTime":912.4,"body":"I'm like, what?"},{"speaker":"Brandee Gaar","startTime":912.4,"endTime":912.84,"body":"there are."},{"speaker":"Brandee Gaar","startTime":913.095,"endTime":916.215,"body":"Literally tens of thousands of"},{"speaker":"Brandee Gaar","startTime":913.095,"endTime":916.215,"body":"couples who get married before"},{"speaker":"Brandee Gaar","startTime":916.215,"endTime":919.479,"body":"the age of 28, So, if you know"},{"speaker":"Brandee Gaar","startTime":916.215,"endTime":919.479,"body":"that that's your demographic,"},{"speaker":"Brandee Gaar","startTime":919.479,"endTime":922.779,"body":"this is making up a much larger"},{"speaker":"Brandee Gaar","startTime":919.479,"endTime":922.779,"body":"piece of the pie for you."},{"speaker":"Brandee Gaar","startTime":923.0790000000001,"endTime":926.379,"body":"So you do need to be"},{"speaker":"Brandee Gaar","startTime":923.0790000000001,"endTime":926.379,"body":"focused more on how am I"},{"speaker":"Brandee Gaar","startTime":926.379,"endTime":927.4590000000001,"body":"selling to this generation?"},{"speaker":"Brandee Gaar","startTime":927.489,"endTime":930.009,"body":"What strategies do I need to"},{"speaker":"Brandee Gaar","startTime":927.489,"endTime":930.009,"body":"change in my sales funnel,"},{"speaker":"Brandee Gaar","startTime":930.039,"endTime":930.909,"body":"in my marketing funnel?"},{"speaker":"Brandee Gaar","startTime":930.909,"endTime":933.399,"body":"How I speak to them, the"},{"speaker":"Brandee Gaar","startTime":930.909,"endTime":933.399,"body":"way that I'm converting"},{"speaker":"Brandee Gaar","startTime":933.399,"endTime":933.999,"body":"them, the way that I'm."},{"speaker":"Brandee Gaar","startTime":934.0840000000001,"endTime":935.374,"body":"Servicing them, right?"},{"speaker":"Brandee Gaar","startTime":935.614,"endTime":938.524,"body":"All of these things are so, so"},{"speaker":"Brandee Gaar","startTime":935.614,"endTime":938.524,"body":"important, and even if they're"},{"speaker":"Brandee Gaar","startTime":938.524,"endTime":942.034,"body":"not that larger pie for you,"},{"speaker":"Brandee Gaar","startTime":938.524,"endTime":942.034,"body":"even if you are serving a more"},{"speaker":"Brandee Gaar","startTime":942.034,"endTime":945.904,"body":"mature couple, this couple,"},{"speaker":"Brandee Gaar","startTime":942.034,"endTime":945.904,"body":"this generation is coming"},{"speaker":"Brandee Gaar","startTime":945.904,"endTime":948.124,"body":"into your marketplace, you're"},{"speaker":"Brandee Gaar","startTime":945.904,"endTime":948.124,"body":"going to start seeing them"},{"speaker":"Brandee Gaar","startTime":948.124,"endTime":949.384,"body":"in your sales funnel any day."},{"speaker":"Brandee Gaar","startTime":949.384,"endTime":953.499,"body":"Now, they will be making up"},{"speaker":"Brandee Gaar","startTime":949.384,"endTime":953.499,"body":"a large percentage of your."},{"speaker":"Brandee Gaar","startTime":953.499,"endTime":956.4590000000001,"body":"Buyers over the next five years,"},{"speaker":"Brandee Gaar","startTime":953.499,"endTime":956.4590000000001,"body":"and I don't know about you,"},{"speaker":"Brandee Gaar","startTime":956.639,"endTime":959.249,"body":"but I didn't build a business"},{"speaker":"Brandee Gaar","startTime":956.639,"endTime":959.249,"body":"that would go away tomorrow."},{"speaker":"Brandee Gaar","startTime":959.249,"endTime":962.099,"body":"I'm building a business"},{"speaker":"Brandee Gaar","startTime":959.249,"endTime":962.099,"body":"that has long-term planning,"},{"speaker":"Brandee Gaar","startTime":962.279,"endTime":963.389,"body":"long-term strategy."},{"speaker":"Brandee Gaar","startTime":963.419,"endTime":965.909,"body":"I plan to still be around five"},{"speaker":"Brandee Gaar","startTime":963.419,"endTime":965.909,"body":"years from now, and the only"},{"speaker":"Brandee Gaar","startTime":965.909,"endTime":968.519,"body":"way to do that is to make sure"},{"speaker":"Brandee Gaar","startTime":965.909,"endTime":968.519,"body":"that I'm staying on trend,"},{"speaker":"Brandee Gaar","startTime":968.789,"endTime":971.249,"body":"that I'm staying up with the"},{"speaker":"Brandee Gaar","startTime":968.789,"endTime":971.249,"body":"strategies that I understand"},{"speaker":"Brandee Gaar","startTime":971.249,"endTime":973.799,"body":"who my buyers are and how"},{"speaker":"Brandee Gaar","startTime":971.249,"endTime":973.799,"body":"they buy, what their buying"},{"speaker":"Brandee Gaar","startTime":973.799,"endTime":976.229,"body":"habits are, and what they're"},{"speaker":"Brandee Gaar","startTime":973.799,"endTime":976.229,"body":"looking for in my company."},{"speaker":"Brandee Gaar","startTime":976.587,"endTime":979.527,"body":"Well, friends, thank you so"},{"speaker":"Brandee Gaar","startTime":976.587,"endTime":979.527,"body":"much for joining me for this"},{"speaker":"Brandee Gaar","startTime":979.527,"endTime":982.467,"body":"episode of What the Heck"},{"speaker":"Brandee Gaar","startTime":979.527,"endTime":982.467,"body":"Happened on Threads last week."},{"speaker":"Brandee Gaar","startTime":982.467,"endTime":985.6800000000001,"body":"I've absolutely loved having"},{"speaker":"Brandee Gaar","startTime":982.467,"endTime":985.6800000000001,"body":"some fun with you today."},{"speaker":"Brandee Gaar","startTime":985.73,"endTime":988.46,"body":"If you wanna know more about"},{"speaker":"Brandee Gaar","startTime":985.73,"endTime":988.46,"body":"the buying habits of Gen Z,"},{"speaker":"Brandee Gaar","startTime":988.46,"endTime":991.01,"body":"specifically, what they're"},{"speaker":"Brandee Gaar","startTime":988.46,"endTime":991.01,"body":"looking for, and I go into"},{"speaker":"Brandee Gaar","startTime":991.01,"endTime":992.32,"body":"it in a lot more detail."},{"speaker":"Brandee Gaar","startTime":992.32,"endTime":995.2,"body":"Go back and listen to"},{"speaker":"Brandee Gaar","startTime":992.32,"endTime":995.2,"body":"episode 2 77 where I break"},{"speaker":"Brandee Gaar","startTime":995.2,"endTime":998.98,"body":"down exactly how to reach"},{"speaker":"Brandee Gaar","startTime":995.2,"endTime":998.98,"body":"Gen Z couples in 2025."},{"speaker":"Brandee Gaar","startTime":998.98,"endTime":1001.23,"body":"I'm telling you, CEO do"},{"speaker":"Brandee Gaar","startTime":998.98,"endTime":1001.23,"body":"not sleep on this newest"},{"speaker":"Brandee Gaar","startTime":1001.23,"endTime":1002.9540000000001,"body":"generation that's coming"},{"speaker":"Brandee Gaar","startTime":1001.23,"endTime":1002.9540000000001,"body":"into our marketplace."},{"speaker":"Brandee Gaar","startTime":1003.047,"endTime":1006.077,"body":"if you have, comments about this"},{"speaker":"Brandee Gaar","startTime":1003.047,"endTime":1006.077,"body":"episode, I would love for you to"},{"speaker":"Brandee Gaar","startTime":1006.077,"endTime":1007.937,"body":"drop me a DM over on Instagram."},{"speaker":"Brandee Gaar","startTime":1007.967,"endTime":1011.4780000000001,"body":"I'm at Brandee Gaar and I love"},{"speaker":"Brandee Gaar","startTime":1007.967,"endTime":1011.4780000000001,"body":"getting dm. So let me know what"},{"speaker":"Brandee Gaar","startTime":1011.4780000000001,"endTime":1014.538,"body":"you thought about this episode"},{"speaker":"Brandee Gaar","startTime":1011.4780000000001,"endTime":1014.538,"body":"and I will see you next time."}]}