{"version":"1.0.0","segments":[{"startTime":65.66600000000001,"endTime":68.546,"body":"Tariffs, inflation, supply chain, chaos."},{"startTime":68.696,"endTime":72.536,"body":"Everything is getting more expensive,"},{"startTime":68.696,"endTime":72.536,"body":"especially in the wedding industry."},{"startTime":74.69300000000001,"endTime":77.333,"body":"Florals up, dresses up."},{"startTime":77.393,"endTime":77.933,"body":"Food."},{"startTime":77.99300000000001,"endTime":79.313,"body":"Don't even get me started,"},{"startTime":79.313,"endTime":82.403,"body":"But here's the thing, the"},{"startTime":79.313,"endTime":82.403,"body":"problem isn't just the economy."},{"startTime":82.403,"endTime":86.423,"body":"The problem is also staying"},{"startTime":82.403,"endTime":86.423,"body":"stuck in only using strategies"},{"startTime":86.423,"endTime":88.10300000000001,"body":"that work in a booming economy,"},{"startTime":90.099,"endTime":93.63900000000001,"body":"because when costs rise and couples"},{"startTime":90.099,"endTime":93.63900000000001,"body":"start to tighten their wallets, the"},{"startTime":93.63900000000001,"endTime":95.661,"body":"good gets separated from the great."},{"startTime":95.914,"endTime":98.194,"body":"Let's talk about how you"},{"startTime":95.914,"endTime":98.194,"body":"become one of the great."},{"startTime":99.221,"endTime":102.70100000000001,"body":"So let's talk about the elephant in"},{"startTime":99.221,"endTime":102.70100000000001,"body":"the room, the tariffs and how they"},{"startTime":102.70100000000001,"endTime":105.70100000000001,"body":"are affecting the wedding industry"},{"startTime":102.70100000000001,"endTime":105.70100000000001,"body":"and what you can do about it."},{"startTime":105.70100000000001,"endTime":108.40100000000001,"body":"So what specifically are tariffs?"},{"startTime":108.40100000000001,"endTime":113.73400000000001,"body":"Tariffs are a tax that are imposed on"},{"startTime":108.40100000000001,"endTime":113.73400000000001,"body":"imported goods  into the United States."},{"startTime":113.73400000000001,"endTime":116.938,"body":"That's the simplest form to"},{"startTime":113.73400000000001,"endTime":116.938,"body":"know about what it is  now."},{"startTime":116.968,"endTime":118.798,"body":"How is it affecting the wedding industry?"},{"startTime":118.84800000000001,"endTime":123.34800000000001,"body":"a significant amount of the goods,"},{"startTime":118.84800000000001,"endTime":123.34800000000001,"body":"including dresses, rentals, florals,"},{"startTime":123.408,"endTime":128.08800000000002,"body":"all come from outside the United States"},{"startTime":123.408,"endTime":128.08800000000002,"body":"and are shipped in And with all the"},{"startTime":128.118,"endTime":132.798,"body":"hubbub about tariffs, there is a lot"},{"startTime":128.118,"endTime":132.798,"body":"of conversation about how this is"},{"startTime":132.798,"endTime":137.39800000000002,"body":"affecting not just the cost, but how"},{"startTime":132.798,"endTime":137.39800000000002,"body":"it's affecting lead flow here in 2025."},{"startTime":137.628,"endTime":142.428,"body":"The truth of the matter is, the only"},{"startTime":137.628,"endTime":142.428,"body":"thing that all of us are sure of about"},{"startTime":142.428,"endTime":147.245,"body":"the tariffs is that no one has any"},{"startTime":142.428,"endTime":147.245,"body":"idea  how these are actually going to be"},{"startTime":147.245,"endTime":149.385,"body":"implemented  moving forward long term."},{"startTime":149.736,"endTime":151.836,"body":"so it's leaving small businesses."},{"startTime":151.851,"endTime":157.518,"body":"Very challenged over how to implement"},{"startTime":151.851,"endTime":157.518,"body":"the fees into their structure."},{"startTime":157.762,"endTime":162.262,"body":"Now there's a lot of news on both"},{"startTime":157.762,"endTime":162.262,"body":"sides of the aisle as to whether these"},{"startTime":162.262,"endTime":166.012,"body":"tariffs are gonna be a good thing or"},{"startTime":162.262,"endTime":166.012,"body":"a bad thing long-term for America."},{"startTime":166.275,"endTime":170.47500000000002,"body":"I'm gonna stay out of the political side"},{"startTime":166.275,"endTime":170.47500000000002,"body":"of this debate and say the only thing"},{"startTime":170.53500000000003,"endTime":175.155,"body":"that all of us are certain of is that"},{"startTime":170.53500000000003,"endTime":175.155,"body":"none of us have any idea how this is"},{"startTime":175.155,"endTime":178.065,"body":"going to affect us in the next few months."},{"startTime":178.095,"endTime":182.715,"body":"What we do know is that it is causing"},{"startTime":178.095,"endTime":182.715,"body":"some turmoil and it's causing couples to"},{"startTime":182.715,"endTime":186.597,"body":"really evaluate  how they're gonna spend"},{"startTime":182.715,"endTime":186.597,"body":"their budgets and when they're gonna get"},{"startTime":186.597,"endTime":189.477,"body":"married, which is affecting lead flow."},{"startTime":189.691,"endTime":190.441,"body":"The wedding industry."},{"startTime":190.574,"endTime":194.624,"body":"What we're seeing across the board"},{"startTime":190.574,"endTime":194.624,"body":"is we're seeing a lot of couples that"},{"startTime":194.624,"endTime":198.524,"body":"are either booking very short term,"},{"startTime":194.624,"endTime":198.524,"body":"meaning they've kind of been holding"},{"startTime":198.524,"endTime":201.842,"body":"off on booking some of their vendors,"},{"startTime":198.524,"endTime":201.842,"body":"but now they're like, okay, let's go."},{"startTime":201.842,"endTime":202.895,"body":"Let's just have this thing."},{"startTime":203.07,"endTime":207.383,"body":"So a lot of vendors are seeing very"},{"startTime":203.07,"endTime":207.383,"body":"short term bookings in the year for the"},{"startTime":207.383,"endTime":209.513,"body":"year, which is a great thing, right?"},{"startTime":209.513,"endTime":213.50300000000001,"body":"But it makes it very difficult to budget"},{"startTime":209.513,"endTime":213.50300000000001,"body":"because in past years you typically"},{"startTime":213.50300000000001,"endTime":215.363,"body":"have an eight to 12 month lead frame."},{"startTime":215.393,"endTime":217.073,"body":"Now we're starting to see sometimes."},{"startTime":217.098,"endTime":218.868,"body":"Closer to four to six months."},{"startTime":219.007,"endTime":222.727,"body":"Again, exciting because they're booking"},{"startTime":219.007,"endTime":222.727,"body":"in the year for the year, but also"},{"startTime":222.787,"endTime":224.707,"body":"making things feel very uncertain."},{"startTime":224.928,"endTime":227.993,"body":"Another thing that we're"},{"startTime":224.928,"endTime":227.993,"body":"seeing is longer booking time."},{"startTime":227.993,"endTime":231.727,"body":"So we're seeing couples"},{"startTime":227.993,"endTime":231.727,"body":"take a long time  to decide."},{"startTime":231.757,"endTime":236.437,"body":"So if their wedding isn't until 2026,"},{"startTime":231.757,"endTime":236.437,"body":"often they're gathering information"},{"startTime":236.437,"endTime":239.97400000000002,"body":"and sitting on that information"},{"startTime":236.437,"endTime":239.97400000000002,"body":"for a significant amount of time."},{"startTime":240.195,"endTime":243.235,"body":"We've seen a lot of data coming out"},{"startTime":240.195,"endTime":243.235,"body":"telling us that couples are waiting"},{"startTime":243.235,"endTime":248.857,"body":"sometimes  six to eight weeks to actually"},{"startTime":243.235,"endTime":248.857,"body":"sign off on a contract, which is insane."},{"startTime":249.187,"endTime":252.257,"body":"So as a wedding pro that's sitting"},{"startTime":249.187,"endTime":252.257,"body":"here thinking, okay, Brandee,"},{"startTime":252.27700000000002,"endTime":254.129,"body":"thanks for all of this uncertainty."},{"startTime":254.129,"endTime":255.549,"body":"How do I navigate it?"},{"startTime":255.828,"endTime":256.57500000000005,"body":"Here's what I want you to know."},{"startTime":256.77,"endTime":258.81,"body":"Wedding Pro, the number one."},{"startTime":258.845,"endTime":263.70500000000004,"body":"Thing that you have to understand"},{"startTime":258.845,"endTime":263.70500000000004,"body":"as a business owner  is anyone can"},{"startTime":263.70500000000004,"endTime":268.793,"body":"be successful in a booming economy,"},{"startTime":263.70500000000004,"endTime":268.793,"body":"wedding vendors are a lot like realtors."},{"startTime":268.793,"endTime":272.663,"body":"I, it's interesting how similar"},{"startTime":268.793,"endTime":272.663,"body":"our industries are,  but the cost"},{"startTime":272.663,"endTime":275.39300000000003,"body":"to enter the industry is so low."},{"startTime":275.603,"endTime":279.953,"body":"The barrier to entry is so low that"},{"startTime":275.603,"endTime":279.953,"body":"often when we're having a booming"},{"startTime":279.953,"endTime":284.693,"body":"economy, we have tons of vendors that"},{"startTime":279.953,"endTime":284.693,"body":"flood the market, And to be honest,"},{"startTime":284.693,"endTime":289.523,"body":"that's because it's pretty easy to"},{"startTime":284.693,"endTime":289.523,"body":"book couples when everything is great."},{"startTime":289.793,"endTime":294.443,"body":"But what I love about an uncertain economy"},{"startTime":289.793,"endTime":294.443,"body":"or a down economy, I don't even know"},{"startTime":294.443,"endTime":296.273,"body":"that you could call this a down economy."},{"startTime":296.273,"endTime":298.493,"body":"I would say it's filled with uncertainty."},{"startTime":298.673,"endTime":298.88300000000004,"body":"We have."},{"startTime":299.273,"endTime":304.163,"body":"Honestly, no idea what six months from"},{"startTime":299.273,"endTime":304.163,"body":"now is gonna look like for this economy."},{"startTime":304.523,"endTime":309.716,"body":"But what I love about this, having been"},{"startTime":304.523,"endTime":309.716,"body":"in business for almost 18 years now,  is"},{"startTime":309.716,"endTime":314.06600000000003,"body":"that these type of economies are what"},{"startTime":309.716,"endTime":314.06600000000003,"body":"separates the good from the great."},{"startTime":314.096,"endTime":316.106,"body":"And what I mean by that is that."},{"startTime":316.199,"endTime":320.339,"body":"Because anyone can book"},{"startTime":316.199,"endTime":320.339,"body":"clients in a booming economy."},{"startTime":320.699,"endTime":323.399,"body":"A lot of them don't have strategy."},{"startTime":323.399,"endTime":324.389,"body":"They're just here."},{"startTime":324.389,"endTime":325.979,"body":"They're scooping up clients."},{"startTime":325.979,"endTime":329.459,"body":"They're scooping up engaged couples"},{"startTime":325.979,"endTime":329.459,"body":"so easily because there are so"},{"startTime":329.459,"endTime":330.689,"body":"many people getting engaged."},{"startTime":330.907,"endTime":335.92900000000003,"body":"But in an uncertain economy, strategy"},{"startTime":330.907,"endTime":335.92900000000003,"body":"has to be employed . You  have to be"},{"startTime":335.92900000000003,"endTime":337.939,"body":"able to ebb and flow your strategy."},{"startTime":337.944,"endTime":338.714,"body":"You have to be able to."},{"startTime":338.954,"endTime":343.904,"body":"Understand your data,  so exactly,"},{"startTime":338.954,"endTime":343.904,"body":"so that you know where your leads"},{"startTime":343.904,"endTime":346.754,"body":"are coming from, where your most"},{"startTime":343.904,"endTime":346.754,"body":"qualified leads are coming from."},{"startTime":346.934,"endTime":350.324,"body":"You have to understand what"},{"startTime":346.934,"endTime":350.324,"body":"you can do differently."},{"startTime":350.534,"endTime":354.584,"body":"You have to understand what couples"},{"startTime":350.534,"endTime":354.584,"body":"are looking for to be able to maintain"},{"startTime":354.584,"endTime":356.394,"body":"the lead flow that you're used to."},{"startTime":356.564,"endTime":361.154,"body":"Wedding pros who came into the"},{"startTime":356.564,"endTime":361.154,"body":"industry during a booming market often"},{"startTime":361.154,"endTime":364.694,"body":"don't have these strategies because"},{"startTime":361.154,"endTime":364.694,"body":"those muscles have not been flexed."},{"startTime":364.694,"endTime":369.674,"body":"That means that you, as someone who is in"},{"startTime":364.694,"endTime":369.674,"body":"tune with your business, who understands"},{"startTime":369.674,"endTime":375.674,"body":"the strategy of growing a thriving wedding"},{"startTime":369.674,"endTime":375.674,"body":"business are going to be able to rise to"},{"startTime":375.674,"endTime":377.714,"body":"the occasion in this type of an economy."},{"startTime":377.894,"endTime":383.594,"body":"But that takes you being willing to change"},{"startTime":377.894,"endTime":383.594,"body":"your strategies to be able to really"},{"startTime":383.594,"endTime":385.757,"body":"see that rise to the occasion moment."},{"startTime":385.884,"endTime":386.177,"body":"Right?"},{"startTime":386.421,"endTime":389.991,"body":"I genuinely love this type of economy,"},{"startTime":386.421,"endTime":389.991,"body":"and if you don't believe me, you"},{"startTime":389.991,"endTime":394.491,"body":"can go back to some of the episodes"},{"startTime":389.991,"endTime":394.491,"body":"at the end of 2022 and 2023 where"},{"startTime":394.491,"endTime":395.901,"body":"I talked about this same thing."},{"startTime":396.141,"endTime":398.811,"body":"When the economy really"},{"startTime":396.141,"endTime":398.811,"body":"started to rebalance itself"},{"startTime":398.811,"endTime":401.511,"body":"after the boom of 2021, we."},{"startTime":401.616,"endTime":404.496,"body":"Saw a down, definitely"},{"startTime":401.616,"endTime":404.496,"body":"a down economy then."},{"startTime":404.496,"endTime":406.236,"body":"And I was saying the same thing."},{"startTime":406.476,"endTime":408.246,"body":"This is how we separate"},{"startTime":406.476,"endTime":408.246,"body":"the good from the great."},{"startTime":408.246,"endTime":411.846,"body":"So will you be great or are you"},{"startTime":408.246,"endTime":411.846,"body":"just gonna kind of say, uh, the"},{"startTime":411.846,"endTime":415.236,"body":"economy sucks, I guess I'm not"},{"startTime":411.846,"endTime":415.236,"body":"gonna have any leads this month."},{"startTime":415.296,"endTime":417.546,"body":"That is a settle mentality."},{"startTime":417.546,"endTime":420.846,"body":"That is a lazy mentality, and"},{"startTime":417.546,"endTime":420.846,"body":"I don't want that for you."},{"startTime":421.076,"endTime":425.726,"body":"the most successful business owners"},{"startTime":421.076,"endTime":425.726,"body":"understand that their business"},{"startTime":425.726,"endTime":427.946,"body":"cannot be driven by the economy."},{"startTime":428.186,"endTime":430.136,"body":"You have to be in it."},{"startTime":430.136,"endTime":433.796,"body":"You have to understand when the"},{"startTime":430.136,"endTime":433.796,"body":"economy gets tough, you get tougher."},{"startTime":434.053,"endTime":437.683,"body":"I love this quote that I heard by"},{"startTime":434.053,"endTime":437.683,"body":"Tony Robbins that said, when things"},{"startTime":437.683,"endTime":442.063,"body":"start to seem out of control, that's"},{"startTime":437.683,"endTime":442.063,"body":"when you have to take control."},{"startTime":442.063,"endTime":443.113,"body":"And I was like, yes."},{"startTime":443.323,"endTime":445.843,"body":"I wrote it down in my notes"},{"startTime":443.323,"endTime":445.843,"body":"immediately because I was like,"},{"startTime":446.083,"endTime":447.733,"body":"this is exactly what I want."},{"startTime":447.733,"endTime":451.543,"body":"The CEOs who listen to my podcast, who"},{"startTime":447.733,"endTime":451.543,"body":"are part of my programs, who are part of"},{"startTime":451.543,"endTime":453.463,"body":"the wedding Pro CEO community to hear."},{"startTime":453.801,"endTime":457.251,"body":"It is uncertain right now what"},{"startTime":453.801,"endTime":457.251,"body":"our economy is going to do."},{"startTime":457.507,"endTime":463.357,"body":"But when you have data to back up the"},{"startTime":457.507,"endTime":463.357,"body":"information that you need to get the leads"},{"startTime":463.357,"endTime":467.347,"body":"into your business, to turn them into"},{"startTime":463.357,"endTime":467.347,"body":"consultations and to then turn them into"},{"startTime":467.347,"endTime":472.134,"body":"paying clients,  that is going to make"},{"startTime":467.347,"endTime":472.134,"body":"you part of the most successful wedding"},{"startTime":472.134,"endTime":474.315,"body":"wedding pros in this season of business."},{"startTime":474.616,"endTime":476.497,"body":"okay, so what does this"},{"startTime":474.616,"endTime":476.497,"body":"mean in practical terms?"},{"startTime":476.497,"endTime":479.97700000000003,"body":"You know what that, I love to"},{"startTime":476.497,"endTime":479.97700000000003,"body":"give you guys practical, tangible"},{"startTime":479.97700000000003,"endTime":482.808,"body":"things that you can do in your"},{"startTime":479.97700000000003,"endTime":482.808,"body":"business right now  to overcome"},{"startTime":482.808,"endTime":484.188,"body":"the uncertainty that we're feeling."},{"startTime":484.248,"endTime":486.918,"body":"And so here's a couple of things"},{"startTime":484.248,"endTime":486.918,"body":"that I want you to really focus on."},{"startTime":487.07800000000003,"endTime":489.778,"body":"Number one, I want you to have"},{"startTime":487.07800000000003,"endTime":489.778,"body":"transparent communication."},{"startTime":489.778,"endTime":490.978,"body":"Couples are nervous."},{"startTime":491.128,"endTime":494.428,"body":"The Knot just came out with a report"},{"startTime":491.128,"endTime":494.428,"body":"that said that 72% of couples are"},{"startTime":494.428,"endTime":497.57800000000003,"body":"feeling financial anxiety about"},{"startTime":494.428,"endTime":497.57800000000003,"body":"planning a wedding in this year"},{"startTime":497.638,"endTime":499.438,"body":"simply because they have no idea."},{"startTime":499.778,"endTime":503.918,"body":"What the costs are gonna look like"},{"startTime":499.778,"endTime":503.918,"body":"once these tariffs go into effect,"},{"startTime":503.948,"endTime":506.01800000000003,"body":"or if the tariffs go into effect."},{"startTime":506.048,"endTime":509.048,"body":"And so one of the things I want you"},{"startTime":506.048,"endTime":509.048,"body":"to really think about is just keeping"},{"startTime":509.048,"endTime":514.688,"body":"very transparent communication and"},{"startTime":509.048,"endTime":514.688,"body":"understanding how your business will."},{"startTime":514.858,"endTime":518.698,"body":"Handle the tariffs, should they be"},{"startTime":514.858,"endTime":518.698,"body":"imposed and affect your business?"},{"startTime":518.938,"endTime":522.3879999999999,"body":"You can go back to episode"},{"startTime":518.938,"endTime":522.3879999999999,"body":"2 91 to listen to Paige."},{"startTime":522.3879999999999,"endTime":526.2280000000001,"body":"Griffith and I talk about how you can"},{"startTime":522.3879999999999,"endTime":526.2280000000001,"body":"manage the tariffs and the fees that are"},{"startTime":526.2280000000001,"endTime":530.188,"body":"being incurred, how you can manage that"},{"startTime":526.2280000000001,"endTime":530.188,"body":"legally with your contracts, if this"},{"startTime":530.188,"endTime":533.8040000000001,"body":"is something that is going to affect"},{"startTime":530.188,"endTime":533.8040000000001,"body":"you as these tariffs go into effect."},{"startTime":534.1320000000001,"endTime":538.6020000000001,"body":"Number two, I want you to"},{"startTime":534.1320000000001,"endTime":538.6020000000001,"body":"consider having flexible packages."},{"startTime":538.6020000000001,"endTime":541.905,"body":"And what this could mean is meeting"},{"startTime":538.6020000000001,"endTime":541.905,"body":"couples where they are  now, what"},{"startTime":541.905,"endTime":545.325,"body":"I don't want you to hear me say is,"},{"startTime":541.905,"endTime":545.325,"body":"discount, discount, discount, discount."},{"startTime":545.325,"endTime":547.275,"body":"Race to the bottom,"},{"startTime":545.325,"endTime":547.275,"body":"lower all your packages."},{"startTime":547.3050000000001,"endTime":550.358,"body":"That's not what I want"},{"startTime":547.3050000000001,"endTime":550.358,"body":"you  because guys, tariffs."},{"startTime":550.4580000000001,"endTime":552.8879999999999,"body":"Are not affecting everyone, right?"},{"startTime":552.8879999999999,"endTime":557.508,"body":"Like there are lots of people who want"},{"startTime":552.8879999999999,"endTime":557.508,"body":"to spend money and want your expertise"},{"startTime":557.508,"endTime":561.408,"body":"and want to pay for your highest"},{"startTime":557.508,"endTime":561.408,"body":"package for you to take care of them."},{"startTime":561.523,"endTime":565.066,"body":"So I don't want that to mean just"},{"startTime":561.523,"endTime":565.066,"body":"like discount everything, but what"},{"startTime":565.066,"endTime":567.076,"body":"it could mean is creating maybe."},{"startTime":567.246,"endTime":571.806,"body":"A package that you can offer to couples"},{"startTime":567.246,"endTime":571.806,"body":"who may be feeling the strain of a"},{"startTime":571.806,"endTime":576.576,"body":"budget that would work well for both your"},{"startTime":571.806,"endTime":576.576,"body":"brand and for what they're looking for."},{"startTime":576.696,"endTime":581.415,"body":"So having  slightly different packages"},{"startTime":576.696,"endTime":581.415,"body":"that you can offer when the economy is a"},{"startTime":581.415,"endTime":585.525,"body":"little uncertain, is a little tight, would"},{"startTime":581.415,"endTime":585.525,"body":"be a really great thing for you to draw"},{"startTime":585.555,"endTime":588.975,"body":"in some of those clients who might be a"},{"startTime":585.555,"endTime":588.975,"body":"little bit more conscious of their budget."},{"startTime":589.218,"endTime":593.621,"body":"number three is my  favorite"},{"startTime":589.218,"endTime":593.621,"body":"one is to have upsells have"},{"startTime":593.651,"endTime":595.721,"body":"value adds to your service."},{"startTime":595.721,"endTime":598.636,"body":"And the reason that this is important"},{"startTime":595.721,"endTime":598.636,"body":"is because what's happening right"},{"startTime":598.636,"endTime":602.596,"body":"now in an uncertain economy, is that"},{"startTime":598.636,"endTime":602.596,"body":"people are still going to get married."},{"startTime":602.596,"endTime":607.726,"body":"The wedding industry is expected to grow"},{"startTime":602.596,"endTime":607.726,"body":"significantly over the next five years."},{"startTime":607.855,"endTime":612.295,"body":"And weddings tend to be fairly economy"},{"startTime":607.855,"endTime":612.295,"body":"proof, like people are still gonna get"},{"startTime":612.295,"endTime":617.485,"body":"married, but they aren't certain right now"},{"startTime":612.295,"endTime":617.485,"body":"of what their budget is gonna be because"},{"startTime":617.485,"endTime":621.445,"body":"they're kind of like, I wanna see how"},{"startTime":617.485,"endTime":621.445,"body":"the tariffs affect maybe my florals or my"},{"startTime":621.445,"endTime":624.145,"body":"decor, or you know, my dress, whatever."},{"startTime":624.145,"endTime":624.505,"body":"Right?"},{"startTime":624.535,"endTime":630.145,"body":"And so what I would encourage you to do is"},{"startTime":624.535,"endTime":630.145,"body":"to get them in at your base level package"},{"startTime":630.145,"endTime":633.145,"body":"or to get them in at just your core offer."},{"startTime":633.347,"endTime":638.297,"body":"and then to upsell them throughout the"},{"startTime":633.347,"endTime":638.297,"body":"planning process to offer them other"},{"startTime":638.297,"endTime":641.55,"body":"things that they can purchase with your"},{"startTime":638.297,"endTime":641.55,"body":"company to raise that average ticket."},{"startTime":641.759,"endTime":642.839,"body":"So what do I mean by that?"},{"startTime":642.869,"endTime":646.439,"body":"I love seeing this done with"},{"startTime":642.869,"endTime":646.439,"body":"photographers, DJs, honestly,"},{"startTime":646.439,"endTime":650.159,"body":"even Floris, I think this can be"},{"startTime":646.439,"endTime":650.159,"body":"done really, really well, is to"},{"startTime":650.159,"endTime":651.599,"body":"get them in at your core offer."},{"startTime":651.599,"endTime":655.769,"body":"So let's say that you're a DJ and you"},{"startTime":651.599,"endTime":655.769,"body":"get them in at, Hey, we're gonna do."},{"startTime":655.819,"endTime":657.289,"body":"Four hours reception."},{"startTime":657.319,"endTime":659.419,"body":"Maybe you even have ceremony, right?"},{"startTime":659.449,"endTime":660.319,"body":"'cause they know they need it."},{"startTime":660.529,"endTime":662.449,"body":"But you get them in for"},{"startTime":660.529,"endTime":662.449,"body":"just that core offer."},{"startTime":662.779,"endTime":665.779,"body":"Then throughout the planning"},{"startTime":662.779,"endTime":665.779,"body":"process, you're gonna offer them"},{"startTime":665.779,"endTime":670.399,"body":"things like uplighting or your photo"},{"startTime":665.779,"endTime":670.399,"body":"booth, the the DJ booth surround."},{"startTime":670.399,"endTime":672.619,"body":"You're gonna offer them a live musician."},{"startTime":672.619,"endTime":675.861,"body":"You're gonna offer them dancing on"},{"startTime":672.619,"endTime":675.861,"body":"a cloud  These are things that in a"},{"startTime":675.861,"endTime":679.971,"body":"more booming economy, you may offer"},{"startTime":675.861,"endTime":679.971,"body":"as an all in one package, right?"},{"startTime":679.971,"endTime":682.071,"body":"Like, hey, here's"},{"startTime":679.971,"endTime":682.071,"body":"everything we can give you."},{"startTime":682.311,"endTime":683.991,"body":"It's $10,000, blah, blah, blah."},{"startTime":684.021,"endTime":684.381,"body":"Right?"},{"startTime":684.6610000000001,"endTime":687.581,"body":"But purchasing that big of a"},{"startTime":684.6610000000001,"endTime":687.581,"body":"package right from the beginning is."},{"startTime":687.693,"endTime":691.863,"body":"May be anxiety inducing for a couple who's"},{"startTime":687.693,"endTime":691.863,"body":"kind of like, Ugh, I don't know what the"},{"startTime":691.863,"endTime":693.693,"body":"tariffs are gonna do to our floral budget."},{"startTime":693.933,"endTime":696.963,"body":"So we want these things,"},{"startTime":693.933,"endTime":696.963,"body":"but we're just not sure yet."},{"startTime":697.053,"endTime":697.413,"body":"Right?"},{"startTime":697.593,"endTime":700.353,"body":"So selling them on that core"},{"startTime":697.593,"endTime":700.353,"body":"offer, getting them in as a"},{"startTime":700.353,"endTime":702.093,"body":"client, getting them to love you."},{"startTime":702.153,"endTime":705.213,"body":"Putting that Nurture series into"},{"startTime":702.153,"endTime":705.213,"body":"play so that they can get to"},{"startTime":705.213,"endTime":707.973,"body":"know your company even more and"},{"startTime":705.213,"endTime":707.973,"body":"be excited about their wedding."},{"startTime":707.973,"endTime":711.393,"body":"Then you can start to offer things like,"},{"startTime":707.973,"endTime":711.393,"body":"Hey, did you know we have a photo booth?"},{"startTime":711.423,"endTime":712.833,"body":"It's available for your wedding day."},{"startTime":712.833,"endTime":715.2330000000001,"body":"I'd love to offer it to you for $600."},{"startTime":715.2330000000001,"endTime":715.546,"body":"Right?"},{"startTime":715.749,"endTime":717.853,"body":"Or you can offer the dancing on a cloud."},{"startTime":717.853,"endTime":719.353,"body":"You can offer videography services."},{"startTime":719.353,"endTime":722.833,"body":"You can offer the lighting services,"},{"startTime":719.353,"endTime":722.833,"body":"whatever that looks like for you."},{"startTime":722.833,"endTime":726.313,"body":"All of these things that you"},{"startTime":722.833,"endTime":726.313,"body":"offer as part of your company can"},{"startTime":726.313,"endTime":730.093,"body":"be done after they're already a"},{"startTime":726.313,"endTime":730.093,"body":"client because now they love you."},{"startTime":730.193,"endTime":731.363,"body":"They're an existing client."},{"startTime":731.363,"endTime":734.753,"body":"They want these things anyway, but"},{"startTime":731.363,"endTime":734.753,"body":"they need to see how the rest of their"},{"startTime":734.753,"endTime":736.373,"body":"budget is gonna flesh out, right?"},{"startTime":736.373,"endTime":740.093,"body":"So getting them in at a core offer"},{"startTime":736.373,"endTime":740.093,"body":"and then offering them upsells"},{"startTime":740.123,"endTime":743.363,"body":"throughout the planning process"},{"startTime":740.123,"endTime":743.363,"body":"is going to be a strategy that's"},{"startTime":743.363,"endTime":745.973,"body":"gonna win in this uncertain economy."},{"startTime":746.339,"endTime":749.399,"body":"The last thing that you can do"},{"startTime":746.339,"endTime":749.399,"body":"as a business owner right here in"},{"startTime":749.399,"endTime":754.739,"body":"2025 is to stay aware of what's"},{"startTime":749.399,"endTime":754.739,"body":"going on with these tariffs."},{"startTime":754.919,"endTime":757.949,"body":"I know that a lot of us are like,"},{"startTime":754.919,"endTime":757.949,"body":"Ugh, I don't wanna hear about it."},{"startTime":757.949,"endTime":759.449,"body":"It's all political, it's chaos."},{"startTime":759.739,"endTime":762.469,"body":"But it does affect us in a big way."},{"startTime":762.469,"endTime":765.859,"body":"And so it's really, really important"},{"startTime":762.469,"endTime":765.859,"body":"that you are staying aware of how"},{"startTime":765.859,"endTime":767.509,"body":"it could affect your business."},{"startTime":767.599,"endTime":771.379,"body":"You're having that clear communication"},{"startTime":767.599,"endTime":771.379,"body":"with your clients, and then most of all,"},{"startTime":771.379,"endTime":777.169,"body":"that you're understanding that you can win"},{"startTime":771.379,"endTime":777.169,"body":"in any economy  As somebody who's been in"},{"startTime":777.169,"endTime":779.689,"body":"business for 18 years, I've seen it all."},{"startTime":779.689,"endTime":781.399,"body":"I've been through the great Recession."},{"startTime":781.399,"endTime":785.779,"body":"I've been through COVI, and I've thrived"},{"startTime":781.399,"endTime":785.779,"body":"through all of those different economies,"},{"startTime":785.779,"endTime":787.609,"body":"and this is gonna be no different."},{"startTime":787.909,"endTime":790.249,"body":"You have to understand what"},{"startTime":787.909,"endTime":790.249,"body":"works in your business."},{"startTime":790.339,"endTime":792.824,"body":"You've gotta have the data, to back it up."},{"startTime":792.824,"endTime":796.634,"body":"And you've got to be constantly looking"},{"startTime":792.824,"endTime":796.634,"body":"at strategies that you can implement"},{"startTime":796.874,"endTime":798.404,"body":"to grow and scale your business."},{"startTime":798.404,"endTime":802.004,"body":"And if you're thinking, yeah, I want that"},{"startTime":798.404,"endTime":802.004,"body":"Brandee, like I want to be a successful"},{"startTime":802.004,"endTime":805.904,"body":"wedding pro here in 2025, I want to"},{"startTime":802.004,"endTime":805.904,"body":"be one of the greats, but honestly, I"},{"startTime":805.904,"endTime":807.644,"body":"haven't been through an economy like this."},{"startTime":807.674,"endTime":812.204,"body":"It's scaring me, and I want to know more"},{"startTime":807.674,"endTime":812.204,"body":"about what those strategies look like to"},{"startTime":812.204,"endTime":814.364,"body":"really thrive in this type of an economy."},{"startTime":814.574,"endTime":816.644,"body":"I'd love for you to book an"},{"startTime":814.574,"endTime":816.644,"body":"appointment with our team."},{"startTime":816.644,"endTime":820.244,"body":"We call them gap assessments, and we can"},{"startTime":816.644,"endTime":820.244,"body":"jump into your business and look at what's"},{"startTime":820.244,"endTime":823.844,"body":"working and what's not working for your"},{"startTime":820.244,"endTime":823.844,"body":"marketing, your sales, your profitability."},{"startTime":823.844,"endTime":827.684,"body":"We can give you strategies and we"},{"startTime":823.844,"endTime":827.684,"body":"can also tell you how we can help"},{"startTime":827.684,"endTime":831.928,"body":"you to really navigate all of this"},{"startTime":827.684,"endTime":831.928,"body":"so that you are part of the 1%."},{"startTime":831.928,"endTime":835.228,"body":"You're part of that thriving"},{"startTime":831.928,"endTime":835.228,"body":"successful community that can"},{"startTime":835.228,"endTime":836.848,"body":"get through any type of economy."},{"startTime":837.018,"endTime":838.008,"body":"Our team is here to help."},{"startTime":838.038,"endTime":841.6080000000001,"body":"We have thrived through these type"},{"startTime":838.038,"endTime":841.6080000000001,"body":"of economies our entire coaching"},{"startTime":841.6080000000001,"endTime":844.518,"body":"team has, and we would love to"},{"startTime":841.6080000000001,"endTime":844.518,"body":"see you on a gap assessment."},{"startTime":844.518,"endTime":847.788,"body":"You can click the link in the description"},{"startTime":844.518,"endTime":847.788,"body":"below and book a time that works for you."},{"startTime":847.788,"endTime":851.038,"body":"And hey, I wanna know from you, what"},{"startTime":847.788,"endTime":851.038,"body":"are some of the things that you're doing"},{"startTime":851.038,"endTime":855.058,"body":"in your business to navigate what's"},{"startTime":851.038,"endTime":855.058,"body":"happening this year and to really thrive."},{"startTime":855.058,"endTime":858.088,"body":"I'd love to get some conversation"},{"startTime":855.058,"endTime":858.088,"body":"started so that we can all thrive in"},{"startTime":858.088,"endTime":861.388,"body":"this economy, thanks for being here every"},{"startTime":858.088,"endTime":861.388,"body":"single week, and I'll see you next time."}]}