{"version":"1.0.0","segments":[{"startTime":88.358,"endTime":89.438,"body":"Hey there, CEO."},{"startTime":89.438,"endTime":93.518,"body":"Today on the podcast we're bringing you"},{"startTime":89.438,"endTime":93.518,"body":"behind the scenes into the room of this"},{"startTime":93.518,"endTime":97.113,"body":"year's wedding Pro CEO Summit,  our"},{"startTime":93.518,"endTime":97.113,"body":"fourth year hosting the event that's"},{"startTime":97.113,"endTime":98.343,"body":"helping wedding business owners."},{"startTime":98.378,"endTime":102.85000000000001,"body":"Scale beyond the overwhelm and"},{"startTime":98.378,"endTime":102.85000000000001,"body":"finally  step into their role as CEO."},{"startTime":104.85400000000001,"endTime":108.29400000000001,"body":"What you're about to hear is my keynote"},{"startTime":104.85400000000001,"endTime":108.29400000000001,"body":"from day one, and let me tell you,  it"},{"startTime":108.29400000000001,"endTime":110.724,"body":"is not a sugarcoated motivational speech."},{"startTime":110.994,"endTime":112.08000000000001,"body":"It's a wake up call."},{"startTime":112.21700000000001,"endTime":115.81700000000001,"body":"We're talking about the real cost"},{"startTime":112.21700000000001,"endTime":115.81700000000001,"body":"of your time, the four figure tasks"},{"startTime":115.81700000000001,"endTime":119.70500000000001,"body":"that are draining your business"},{"startTime":115.81700000000001,"endTime":119.70500000000001,"body":"how to buy back your life so that"},{"startTime":119.70500000000001,"endTime":121.44500000000001,"body":"you can finally focus on growth."},{"startTime":123.504,"endTime":125.994,"body":"This keynote is full"},{"startTime":123.504,"endTime":125.994,"body":"of stories, strategies."},{"startTime":126.054,"endTime":130.587,"body":"And the exact equation I teach to"},{"startTime":126.054,"endTime":130.587,"body":"every CEO in our program  to help them"},{"startTime":130.587,"endTime":133.114,"body":"value their time and scale sustainably."},{"startTime":133.187,"endTime":137.294,"body":"If you've ever said, it's just my"},{"startTime":133.187,"endTime":137.294,"body":"time, or feel stuck in client work"},{"startTime":137.294,"endTime":140.75,"body":"and wondering why your revenue"},{"startTime":137.294,"endTime":140.75,"body":"isn't moving,  this one's for you."},{"startTime":140.89000000000001,"endTime":144.494,"body":"And just like I told the CEOs who"},{"startTime":140.89000000000001,"endTime":144.494,"body":"were in the room that day, you"},{"startTime":144.494,"endTime":146.579,"body":"don't need a hundred new to-dos."},{"startTime":146.669,"endTime":149.339,"body":"You just need one shift"},{"startTime":146.669,"endTime":149.339,"body":"that will change everything."},{"startTime":149.56400000000002,"endTime":152.464,"body":"And if you're listening to this"},{"startTime":149.56400000000002,"endTime":152.464,"body":"episode and you're like, yes, Brandee,"},{"startTime":152.524,"endTime":156.247,"body":"I love this, And I wanna know how I"},{"startTime":152.524,"endTime":156.247,"body":"can be in the room next year for the"},{"startTime":156.247,"endTime":158.79700000000003,"body":"fifth annual wedding pro CEO summit."},{"startTime":158.79700000000003,"endTime":162.54700000000003,"body":"I am telling you do not miss out"},{"startTime":158.79700000000003,"endTime":162.54700000000003,"body":"on the opportunity to join the wait"},{"startTime":162.54700000000003,"endTime":166.32,"body":"list  because tickets will be going"},{"startTime":162.54700000000003,"endTime":166.32,"body":"on sale in just a few short weeks."},{"startTime":166.32,"endTime":169.437,"body":"And y'all, we are pulling out"},{"startTime":166.32,"endTime":169.437,"body":"all the stops for year five."},{"startTime":169.5,"endTime":175.17700000000002,"body":"Just head over to weddingproceo.com/summit"},{"startTime":169.5,"endTime":175.17700000000002,"body":"to join the wait list so that you'll"},{"startTime":175.17700000000002,"endTime":177.15,"body":"be the first to know when tickets drop"},{"startTime":177.294,"endTime":178.554,"body":"let's get into the episode."},{"startTime":181.12,"endTime":182.23000000000002,"body":"So here's the thing."},{"startTime":182.23000000000002,"endTime":183.7,"body":"Every hour has a price."},{"startTime":184.63,"endTime":185.2,"body":"Do we know that?"},{"startTime":186.195,"endTime":186.615,"body":"Mm-hmm."},{"startTime":186.79000000000002,"endTime":187.93,"body":"Every hour has a price."},{"startTime":187.96,"endTime":193.03,"body":"The reason I say, do we know that is"},{"startTime":187.96,"endTime":193.03,"body":"because the reality is, raise your hand."},{"startTime":193.06,"endTime":195.4,"body":"Um, I don't feel like this is"},{"startTime":193.06,"endTime":195.4,"body":"too vulnerable of a question."},{"startTime":195.55,"endTime":198.64,"body":"Raise your hand if you've"},{"startTime":195.55,"endTime":198.64,"body":"ever said, it's just my time."},{"startTime":198.76,"endTime":199.75,"body":"I don't have a lot of overhead."},{"startTime":199.75,"endTime":200.53,"body":"It's just my time."},{"startTime":201.16000000000003,"endTime":205.84,"body":"I did, it's like a huge part of my"},{"startTime":201.16000000000003,"endTime":205.84,"body":"story of becoming a coach, because"},{"startTime":205.84,"endTime":208.0,"body":"I remember saying that all the time."},{"startTime":208.39,"endTime":211.87,"body":"I would just say like, oh, I, I"},{"startTime":208.39,"endTime":211.87,"body":"mean, our overhead is so small."},{"startTime":212.395,"endTime":213.715,"body":"We, it's just, it's just me."},{"startTime":213.715,"endTime":216.26500000000001,"body":"It's just my time, or, it just"},{"startTime":213.715,"endTime":216.26500000000001,"body":"takes us this many hours to do it."},{"startTime":216.26500000000001,"endTime":216.785,"body":"Yall."},{"startTime":217.85500000000002,"endTime":219.955,"body":"Time is our only renewable resource."},{"startTime":220.135,"endTime":221.995,"body":"It's the only thing we can't make more of."},{"startTime":222.145,"endTime":225.205,"body":"And I know when I say like,"},{"startTime":222.145,"endTime":225.205,"body":"you can always make more money,"},{"startTime":225.205,"endTime":226.195,"body":"but you can't make more time."},{"startTime":226.195,"endTime":227.965,"body":"People are like, well, tell"},{"startTime":226.195,"endTime":227.965,"body":"me how to make more money."},{"startTime":227.995,"endTime":228.805,"body":"And I'm like, well, right."},{"startTime":228.805,"endTime":229.465,"body":"That's what I do."},{"startTime":229.495,"endTime":235.435,"body":"But, but the reality is if you"},{"startTime":229.495,"endTime":235.435,"body":"spend a dollar today, you can"},{"startTime":235.495,"endTime":237.025,"body":"make another dollar tomorrow."},{"startTime":237.35500000000002,"endTime":237.655,"body":"Right."},{"startTime":237.715,"endTime":238.285,"body":"You can get more."},{"startTime":238.735,"endTime":241.195,"body":"You can get more of them, but"},{"startTime":238.735,"endTime":241.195,"body":"you can't get an hour back."},{"startTime":241.495,"endTime":246.205,"body":"Every hour that you are spending here at"},{"startTime":241.495,"endTime":246.205,"body":"this conference has a price to it, right?"},{"startTime":246.26500000000001,"endTime":248.845,"body":"Every hour that you've been doing"},{"startTime":246.26500000000001,"endTime":248.845,"body":"anything in your business has a"},{"startTime":248.845,"endTime":252.115,"body":"price to it, but what is your price?"},{"startTime":252.115,"endTime":253.645,"body":"What is your hour worth?"},{"startTime":254.395,"endTime":258.505,"body":"Has anybody ever calculated"},{"startTime":254.395,"endTime":258.505,"body":"what your hour is worth?"},{"startTime":259.225,"endTime":260.425,"body":"Do you know exactly?"},{"startTime":260.425,"endTime":262.375,"body":"I see Erin in the back like, yes, girl."},{"startTime":262.495,"endTime":263.66499999999996,"body":"She's our money girl on the back."},{"startTime":263.66499999999996,"endTime":264.925,"body":"She's like, yes, I do."},{"startTime":265.345,"endTime":267.505,"body":"Um, has I, that's a genuine question."},{"startTime":267.505,"endTime":270.445,"body":"Does anybody, like if I came up"},{"startTime":267.505,"endTime":270.445,"body":"to you and said, how much is one"},{"startTime":270.445,"endTime":274.58500000000004,"body":"hour of your time worth, would"},{"startTime":270.445,"endTime":274.58500000000004,"body":"you be able to tell me an answer?"},{"startTime":275.995,"endTime":276.295,"body":"Right."},{"startTime":276.32500000000005,"endTime":276.595,"body":"Okay."},{"startTime":276.595,"endTime":277.16499999999996,"body":"That's what I thought."},{"startTime":277.16499999999996,"endTime":278.57500000000005,"body":"'cause I was there too, right?"},{"startTime":278.66499999999996,"endTime":280.645,"body":"Um, now I'm like, yes, I can actually."},{"startTime":280.82500000000005,"endTime":284.905,"body":"Um, but the reason that we want to"},{"startTime":280.82500000000005,"endTime":284.905,"body":"know that is because if you don't,"},{"startTime":284.935,"endTime":289.46500000000003,"body":"when you say yes to something, you"},{"startTime":284.935,"endTime":289.46500000000003,"body":"don't know what it's costing you."},{"startTime":290.11,"endTime":293.62,"body":"And so you have like, when you go buy a"},{"startTime":290.11,"endTime":293.62,"body":"pair of jeans at the store, you're not"},{"startTime":293.62,"endTime":297.22,"body":"like, I mean, I don't know, whatever"},{"startTime":293.62,"endTime":297.22,"body":"they cost, ring it up, I don't care."},{"startTime":297.28,"endTime":297.70000000000005,"body":"Right."},{"startTime":298.0,"endTime":301.18,"body":"I mean, maybe sometimes we're doing"},{"startTime":298.0,"endTime":301.18,"body":"that at retail therapy, but for the"},{"startTime":301.18,"endTime":304.6,"body":"most part, you wanna know what the"},{"startTime":301.18,"endTime":304.6,"body":"cost is before you say yes to it."},{"startTime":304.96000000000004,"endTime":305.47,"body":"Right."},{"startTime":305.68,"endTime":308.23,"body":"But for whatever reason, we"},{"startTime":305.68,"endTime":308.23,"body":"never do that with our time."},{"startTime":308.23,"endTime":311.47,"body":"We have no idea what every"},{"startTime":308.23,"endTime":311.47,"body":"hour of our time costs."},{"startTime":311.56,"endTime":311.95000000000005,"body":"Right."},{"startTime":312.13,"endTime":312.43,"body":"Okay."},{"startTime":312.43,"endTime":313.51,"body":"Anybody know who this guy is?"},{"startTime":315.945,"endTime":316.565,"body":"Dan Martel."},{"startTime":316.78,"endTime":317.89,"body":"Yes, Eddie."},{"startTime":317.89,"endTime":318.70000000000005,"body":"I knew you would know."},{"startTime":318.97,"endTime":321.61,"body":"Okay, so, um, this is Dan Martel."},{"startTime":322.15,"endTime":324.1,"body":"He wrote the book that we gave you today."},{"startTime":324.1,"endTime":325.39,"body":"It's called Buy Back Your Time."},{"startTime":325.57,"endTime":329.5,"body":"So the Black Thing, your Swag is his book."},{"startTime":329.53,"endTime":332.98,"body":"It is one of my favorite"},{"startTime":329.53,"endTime":332.98,"body":"business books of all time."},{"startTime":333.37,"endTime":336.1,"body":"Um, I think it was actually"},{"startTime":333.37,"endTime":336.1,"body":"recommended to me by Jonathan, one"},{"startTime":336.1,"endTime":339.52,"body":"of my students, Emily's husband"},{"startTime":336.1,"endTime":339.52,"body":"and I read it last year and it."},{"startTime":339.55,"endTime":344.77,"body":"It totally changed the way I"},{"startTime":339.55,"endTime":344.77,"body":"look at my time and I've always"},{"startTime":344.77,"endTime":347.83,"body":"been kind of like every minute of"},{"startTime":344.77,"endTime":347.83,"body":"my day has to be accounted for."},{"startTime":347.83,"endTime":351.82,"body":"Every minute has a, has a price, but this"},{"startTime":347.83,"endTime":351.82,"body":"book changed that for like, changed how"},{"startTime":351.82,"endTime":356.53000000000003,"body":"I even do business and um, we wrapped"},{"startTime":351.82,"endTime":356.53000000000003,"body":"them because the books are neon blue."},{"startTime":356.65,"endTime":357.64,"body":"So I was like."},{"startTime":358.05,"endTime":359.775,"body":"Katy worked so hard on the vision today."},{"startTime":359.775,"endTime":361.635,"body":"I am like we are wrapping these"},{"startTime":359.775,"endTime":361.635,"body":"suckers 'cause I can't have"},{"startTime":361.635,"endTime":362.595,"body":"neon blue books everywhere."},{"startTime":362.595,"endTime":364.515,"body":"So feel free to unwrap"},{"startTime":362.595,"endTime":364.515,"body":"them at your leisure."},{"startTime":364.515,"endTime":366.495,"body":"They're not wrapped for any"},{"startTime":364.515,"endTime":366.495,"body":"special reason except the fact"},{"startTime":366.495,"endTime":367.335,"body":"that I don't like the cover."},{"startTime":367.575,"endTime":370.665,"body":"Um, okay, so this is Dan Martel."},{"startTime":371.205,"endTime":373.695,"body":"Um, has anybody ever"},{"startTime":371.205,"endTime":373.695,"body":"heard of a Bubba Watson?"},{"startTime":374.295,"endTime":377.805,"body":"I think probably only Eddie and my"},{"startTime":374.295,"endTime":377.805,"body":"husband might possibly know what that is."},{"startTime":378.135,"endTime":381.945,"body":"Um, Bubba Watson is a watch, so it's"},{"startTime":378.135,"endTime":381.945,"body":"the watch that he's holding here."},{"startTime":382.375,"endTime":386.035,"body":"And I know nothing about"},{"startTime":382.375,"endTime":386.035,"body":"watches, like literally nothing."},{"startTime":386.035,"endTime":386.845,"body":"I wear an Apple watch."},{"startTime":386.845,"endTime":387.805,"body":"I'm not even wearing it today."},{"startTime":388.105,"endTime":392.035,"body":"Um, I could care less about watches, but"},{"startTime":388.105,"endTime":392.035,"body":"apparently they're worth a lot of money."},{"startTime":392.035,"endTime":393.445,"body":"Some of them are worth a lot of money."},{"startTime":393.775,"endTime":395.725,"body":"Um, this one is worth"},{"startTime":393.775,"endTime":395.725,"body":"half a million dollars."},{"startTime":396.355,"endTime":397.795,"body":"That's at least what Dan Martel says."},{"startTime":397.825,"endTime":398.15500000000003,"body":"I don't know."},{"startTime":398.15500000000003,"endTime":401.815,"body":"I, but he, I'll tell"},{"startTime":398.15500000000003,"endTime":401.815,"body":"you a story about Dan."},{"startTime":401.815,"endTime":404.035,"body":"So he was out for a run."},{"startTime":404.515,"endTime":405.895,"body":"Now this is a TikTok video I saw."},{"startTime":406.51,"endTime":409.12,"body":"And if you guys know anything about"},{"startTime":406.51,"endTime":409.12,"body":"me, most of my summit presentations"},{"startTime":409.12,"endTime":410.44,"body":"have been inspired by a TikTok."},{"startTime":410.86,"endTime":411.16,"body":"So"},{"startTime":413.53000000000003,"endTime":416.62,"body":"don't let anybody ever tell you TikTok"},{"startTime":413.53000000000003,"endTime":416.62,"body":"rots your brain because it doesn't."},{"startTime":416.83,"endTime":417.46,"body":"It's good for you."},{"startTime":417.46,"endTime":418.18,"body":"It's good for business."},{"startTime":418.42,"endTime":421.27,"body":"Um, okay, so this, uh, I was"},{"startTime":418.42,"endTime":421.27,"body":"watching a TikTok with Dan."},{"startTime":421.51,"endTime":425.32,"body":"He was running out for a run"},{"startTime":421.51,"endTime":425.32,"body":"and some guy stops him and says,"},{"startTime":425.35,"endTime":427.03000000000003,"body":"are you wearing a Bubba Watson?"},{"startTime":427.54,"endTime":428.89,"body":"And he was like, how?"},{"startTime":428.89,"endTime":429.76,"body":"Do you know what that is?"},{"startTime":429.76,"endTime":429.97,"body":"Yeah."},{"startTime":429.97,"endTime":431.29,"body":"I am wearing a Bubba Watson."},{"startTime":431.68,"endTime":433.9,"body":"And he's like, do you wanna wear it?"},{"startTime":434.62,"endTime":436.18,"body":"And I'm like, okay,"},{"startTime":434.62,"endTime":436.18,"body":"this is clearly staged."},{"startTime":436.21,"endTime":438.04,"body":"'cause like you don't just like be"},{"startTime":436.21,"endTime":438.04,"body":"running and be like, yeah, you wanna"},{"startTime":438.04,"endTime":439.03000000000003,"body":"wear my half a million dollar watch."},{"startTime":439.09000000000003,"endTime":442.54,"body":"And so the guy's like, oh my"},{"startTime":439.09000000000003,"endTime":442.54,"body":"gosh, yes, this watch is worth"},{"startTime":442.54,"endTime":443.86,"body":"a half a million dollars."},{"startTime":443.98,"endTime":446.56,"body":"And Dan Martel's like,"},{"startTime":443.98,"endTime":446.56,"body":"I know, I know it is."},{"startTime":446.59000000000003,"endTime":449.5,"body":"I bought it for myself as a"},{"startTime":446.59000000000003,"endTime":449.5,"body":"reminder of what I'm building."},{"startTime":449.68,"endTime":451.99,"body":"And the guy was like, what does that mean?"},{"startTime":452.29,"endTime":456.4,"body":"And he said, my goal is to"},{"startTime":452.29,"endTime":456.4,"body":"build a billion dollar company."},{"startTime":456.85,"endTime":457.15,"body":"Okay."},{"startTime":457.15,"endTime":459.79,"body":"So, um, he, when he."},{"startTime":460.075,"endTime":463.495,"body":"The reason he bought himself this"},{"startTime":460.075,"endTime":463.495,"body":"watch is because to build a billion"},{"startTime":463.495,"endTime":468.025,"body":"dollar company every hour that he"},{"startTime":463.495,"endTime":468.025,"body":"spends working on his company has"},{"startTime":468.025,"endTime":470.035,"body":"to be worth half a million dollars."},{"startTime":471.265,"endTime":475.075,"body":"So the reason he wears the watch is"},{"startTime":471.265,"endTime":475.075,"body":"as a reminder that if he says yes"},{"startTime":475.075,"endTime":479.485,"body":"to something that isn't worth half a"},{"startTime":475.075,"endTime":479.485,"body":"million dollars, it's not gonna make"},{"startTime":479.575,"endTime":480.805,"body":"his company half a million dollars."},{"startTime":480.895,"endTime":482.845,"body":"He just cost his company money."},{"startTime":484.105,"endTime":485.005,"body":"Does that make sense?"},{"startTime":485.065,"endTime":486.385,"body":"Is everybody kinda tracking there?"},{"startTime":486.835,"endTime":488.695,"body":"So how did he figure out?"},{"startTime":489.19,"endTime":491.92,"body":"That to build a billion dollar"},{"startTime":489.19,"endTime":491.92,"body":"company every hour had to be"},{"startTime":491.92,"endTime":493.75,"body":"worth half a million dollars."},{"startTime":494.05,"endTime":494.35,"body":"Right."},{"startTime":494.35,"endTime":496.69,"body":"Are you guys kind of like, okay,"},{"startTime":494.35,"endTime":496.69,"body":"I don't, but I don't get it."},{"startTime":496.69,"endTime":498.07,"body":"How did he figure that out?"},{"startTime":498.07,"endTime":498.55,"body":"Right."},{"startTime":499.36,"endTime":500.35,"body":"Well, let's do the math."},{"startTime":500.44,"endTime":500.86,"body":"Okay."},{"startTime":501.37,"endTime":503.32,"body":"So I loved this TikTok, by the way."},{"startTime":503.32,"endTime":503.98,"body":"Like I saved it."},{"startTime":503.98,"endTime":506.32,"body":"I immediately, it was like summit,"},{"startTime":503.98,"endTime":506.32,"body":"like this is what we're talking about."},{"startTime":506.32,"endTime":506.65,"body":"Summit."},{"startTime":506.71,"endTime":507.34000000000003,"body":"I love it."},{"startTime":507.49,"endTime":508.12,"body":"I love Dan Martel."},{"startTime":508.12,"endTime":511.03000000000003,"body":"Anyway, but, okay, here's the"},{"startTime":508.12,"endTime":511.03000000000003,"body":"math billion dollars, right?"},{"startTime":511.03000000000003,"endTime":513.19,"body":"You guys can do it with me if"},{"startTime":511.03000000000003,"endTime":513.19,"body":"you want, but on your calculator."},{"startTime":513.19,"endTime":515.77,"body":"But I'm gonna, I'm gonna, um,"},{"startTime":513.19,"endTime":515.77,"body":"kind of show you everything here."},{"startTime":516.46,"endTime":518.98,"body":"So he wants to build a"},{"startTime":516.46,"endTime":518.98,"body":"billion dollar company, right?"},{"startTime":519.37,"endTime":523.03,"body":"There are 2000 working"},{"startTime":519.37,"endTime":523.03,"body":"hours in a calendar year."},{"startTime":523.6600000000001,"endTime":524.77,"body":"That's a number you should know."},{"startTime":525.52,"endTime":527.89,"body":"And if you're one of my students in"},{"startTime":525.52,"endTime":527.89,"body":"my programs, you should know that"},{"startTime":527.89,"endTime":530.3199999999999,"body":"number because that's how we calculate"},{"startTime":527.89,"endTime":530.3199999999999,"body":"how we pay an employee, right?"},{"startTime":530.35,"endTime":532.0,"body":"We know they work 2000 hours in a year."},{"startTime":532.48,"endTime":535.72,"body":"So when you're calculating salaries,"},{"startTime":532.48,"endTime":535.72,"body":"when you're calculating really anything,"},{"startTime":535.72,"endTime":539.35,"body":"having to do with pay, you wanna know"},{"startTime":535.72,"endTime":539.35,"body":"that there's 2000 working hours in a year."},{"startTime":539.35,"endTime":542.23,"body":"Basically that's 40 hours"},{"startTime":539.35,"endTime":542.23,"body":"a week, times 50 weeks."},{"startTime":542.23,"endTime":543.6700000000001,"body":"We always throw two weeks out."},{"startTime":543.6700000000001,"endTime":545.0799999999999,"body":"Ones for vacation, ones for just."},{"startTime":545.9200000000001,"endTime":547.06,"body":"You know they're not working right."},{"startTime":547.06,"endTime":549.28,"body":"Junk time, Christmas, new"},{"startTime":547.06,"endTime":549.28,"body":"Year's Eve, that kinda thing."},{"startTime":549.46,"endTime":552.55,"body":"So it's 2000 working hours in a"},{"startTime":549.46,"endTime":552.55,"body":"year, which comes out to $500,000."},{"startTime":552.94,"endTime":553.99,"body":"That's how he got that number."},{"startTime":554.1700000000001,"endTime":555.73,"body":"It's that really that simple."},{"startTime":556.06,"endTime":560.44,"body":"So that's how we're doing the"},{"startTime":556.06,"endTime":560.44,"body":"math of what his hour is worth."},{"startTime":561.31,"endTime":566.62,"body":"Here's the thing, the reason that"},{"startTime":561.31,"endTime":566.62,"body":"TikTok stopped me so dead in my tracks"},{"startTime":566.86,"endTime":570.61,"body":"was because I was like, I don't even."},{"startTime":571.2850000000001,"endTime":573.325,"body":"Think through my time like that."},{"startTime":573.325,"endTime":576.865,"body":"And when I tell you guys I am"},{"startTime":573.325,"endTime":576.865,"body":"psychotic about my time, like"},{"startTime":576.865,"endTime":579.715,"body":"I no is a full sentence for me."},{"startTime":579.715,"endTime":581.725,"body":"Like I do not have a hard time saying no."},{"startTime":582.025,"endTime":585.355,"body":"I let very few things into my"},{"startTime":582.025,"endTime":585.355,"body":"stratosphere, like, I'm like,"},{"startTime":585.355,"endTime":587.935,"body":"no, I don't have a lot of time."},{"startTime":587.935,"endTime":590.725,"body":"Like I wanna make sure"},{"startTime":587.935,"endTime":590.725,"body":"every hour is accounted for."},{"startTime":591.175,"endTime":592.615,"body":"But that even stopped me."},{"startTime":592.615,"endTime":596.155,"body":"I was like, do I think about the"},{"startTime":592.615,"endTime":596.155,"body":"things that I say yes to through"},{"startTime":596.155,"endTime":598.2850000000001,"body":"the lens of what am I building?"},{"startTime":598.495,"endTime":600.715,"body":"Or even what is my revenue this year?"},{"startTime":600.715,"endTime":600.985,"body":"Right?"},{"startTime":600.985,"endTime":606.625,"body":"Like if I, if I don't count for the"},{"startTime":600.985,"endTime":606.625,"body":"hours that I'm trying to build, how"},{"startTime":606.625,"endTime":608.1850000000001,"body":"would you possibly hit your revenue goal?"},{"startTime":608.245,"endTime":608.575,"body":"Right?"},{"startTime":608.725,"endTime":611.365,"body":"So often we, we throw a"},{"startTime":608.725,"endTime":611.365,"body":"dart at a revenue goal."},{"startTime":611.365,"endTime":613.825,"body":"We talked about this a little bit in"},{"startTime":611.365,"endTime":613.825,"body":"some of the VIP sessions yesterday."},{"startTime":614.755,"endTime":618.955,"body":"If you don't, if you don't know how"},{"startTime":614.755,"endTime":618.955,"body":"much you need to get there, right?"},{"startTime":618.955,"endTime":623.395,"body":"Sometimes we just say, okay, my"},{"startTime":618.955,"endTime":623.395,"body":"revenue goal for the year is $300,000."},{"startTime":624.715,"endTime":627.175,"body":"Well, are your packages priced"},{"startTime":624.715,"endTime":627.175,"body":"high enough for you to even get to"},{"startTime":627.175,"endTime":630.835,"body":"$300,000 and a reasonable work year?"},{"startTime":630.895,"endTime":631.255,"body":"Right?"},{"startTime":631.405,"endTime":633.295,"body":"So like you have to know"},{"startTime":631.405,"endTime":633.295,"body":"these kind of things."},{"startTime":633.325,"endTime":638.305,"body":"It's so important to growing your business"},{"startTime":633.325,"endTime":638.305,"body":"when you don't value your time, when you"},{"startTime":638.305,"endTime":639.925,"body":"don't know what these hours are worth."},{"startTime":640.075,"endTime":641.1850000000001,"body":"You get stuck in busy work."},{"startTime":641.575,"endTime":642.115,"body":"Anybody."},{"startTime":642.205,"endTime":644.095,"body":"I think I heard this"},{"startTime":642.205,"endTime":644.095,"body":"like 60 times yesterday."},{"startTime":645.265,"endTime":646.345,"body":"I'm just stuck in client work."},{"startTime":646.345,"endTime":647.065,"body":"I'm stuck in client work."},{"startTime":647.065,"endTime":647.875,"body":"I'm stuck in client work."},{"startTime":647.9350000000001,"endTime":648.505,"body":"I get it."},{"startTime":648.535,"endTime":654.055,"body":"We all do it right, but every time you"},{"startTime":648.535,"endTime":654.055,"body":"say yes to something like you, you've got"},{"startTime":654.055,"endTime":655.495,"body":"like an event management client, right?"},{"startTime":655.495,"endTime":657.775,"body":"That text you and it's like,"},{"startTime":655.495,"endTime":657.775,"body":"can I just five minutes?"},{"startTime":657.775,"endTime":658.4350000000001,"body":"Just five minutes."},{"startTime":658.4350000000001,"endTime":659.485,"body":"I just need five minutes of your time."},{"startTime":659.545,"endTime":663.115,"body":"And you, you don't give them calls"},{"startTime":659.545,"endTime":663.115,"body":"on your, in that package you said?"},{"startTime":663.115,"endTime":663.595,"body":"Yes."},{"startTime":663.775,"endTime":665.035,"body":"How much did that cost your company?"},{"startTime":666.475,"endTime":669.595,"body":"It's a big deal because it means you're"},{"startTime":666.475,"endTime":669.595,"body":"not working on something you should be"},{"startTime":669.595,"endTime":671.1850000000001,"body":"working on to move the needle, right?"},{"startTime":671.455,"endTime":672.505,"body":"You get stuck in busy work."},{"startTime":672.535,"endTime":673.855,"body":"Burnout is around the corner."},{"startTime":674.065,"endTime":677.305,"body":"I mean, burnout is kinda like a staple"},{"startTime":674.065,"endTime":677.305,"body":"word in our industry at this point."},{"startTime":677.305,"endTime":678.115,"body":"I hate this word."},{"startTime":678.6850000000001,"endTime":681.205,"body":"I'm like, enough, let's"},{"startTime":678.6850000000001,"endTime":681.205,"body":"stop calling it burnout."},{"startTime":681.205,"endTime":682.765,"body":"But it's a thing, right?"},{"startTime":683.095,"endTime":685.495,"body":"Um, strategy and growth are always later."},{"startTime":685.525,"endTime":687.235,"body":"Like we talked about"},{"startTime":685.525,"endTime":687.235,"body":"this a lot yesterday too."},{"startTime":687.415,"endTime":691.915,"body":"Strategy and growth, marketing sales"},{"startTime":687.415,"endTime":691.915,"body":"get put to last because you, you're"},{"startTime":691.915,"endTime":695.605,"body":"not thinking through like, if every"},{"startTime":691.915,"endTime":695.605,"body":"one of my hours, let's just say is"},{"startTime":695.605,"endTime":702.895,"body":"worth $300, then why on earth are you"},{"startTime":695.605,"endTime":702.895,"body":"using those hours to do admin work?"},{"startTime":702.985,"endTime":706.615,"body":"You could pay somebody $15 an hour to"},{"startTime":702.985,"endTime":706.615,"body":"do, like, why, why are you doing it?"},{"startTime":707.125,"endTime":709.735,"body":"And we, but we don't think"},{"startTime":707.125,"endTime":709.735,"body":"about it like that, right?"},{"startTime":709.735,"endTime":711.805,"body":"We're like, oh, well, I,"},{"startTime":709.735,"endTime":711.805,"body":"I can just do it faster."},{"startTime":711.805,"endTime":712.495,"body":"I can just get it done."},{"startTime":712.93,"endTime":716.8,"body":"But you're costing your company"},{"startTime":712.93,"endTime":716.8,"body":"money and then this is what is the"},{"startTime":716.8,"endTime":721.33,"body":"worst, the re the revenue starts to"},{"startTime":716.8,"endTime":721.33,"body":"backslide and we feel that, right."},{"startTime":721.33,"endTime":725.2,"body":"I was talking to a couple people"},{"startTime":721.33,"endTime":725.2,"body":"yesterday at the sessions, and this was"},{"startTime":725.2,"endTime":729.19,"body":"something that happened in my company"},{"startTime":725.2,"endTime":729.19,"body":"was when I outsourced sales, which"},{"startTime":729.19,"endTime":733.9,"body":"was the last thing we outsourced for"},{"startTime":729.19,"endTime":733.9,"body":"my company, we outsourced it because"},{"startTime":733.9,"endTime":737.53,"body":"what I noticed, so I'm in Florida,"},{"startTime":733.9,"endTime":737.53,"body":"our busy seasons are spring and fall."},{"startTime":737.545,"endTime":742.015,"body":"Fall is also engagement season, but we"},{"startTime":737.545,"endTime":742.015,"body":"literally don't like see the light of"},{"startTime":742.015,"endTime":745.285,"body":"day from like September to Christmas Eve."},{"startTime":745.675,"endTime":747.295,"body":"It's just so busy."},{"startTime":747.325,"endTime":748.825,"body":"And so what would happen?"},{"startTime":749.515,"endTime":751.945,"body":"I wasn't doing sales follow"},{"startTime":749.515,"endTime":751.945,"body":"ups, I wasn't marketing."},{"startTime":752.395,"endTime":754.945,"body":"If the only reason we would sign"},{"startTime":752.395,"endTime":754.945,"body":"contracts is because somebody would be"},{"startTime":754.945,"endTime":756.865,"body":"like, can I get that contract today?"},{"startTime":756.89,"endTime":758.515,"body":"And I'll be like, yeah, I'm so sorry."},{"startTime":758.515,"endTime":759.415,"body":"Let me, let me send it out."},{"startTime":759.76,"endTime":760.18,"body":"Right."},{"startTime":760.21,"endTime":762.85,"body":"It was like a bother, not, not"},{"startTime":760.21,"endTime":762.85,"body":"that sales are ever a bother,"},{"startTime":762.85,"endTime":765.64,"body":"but you, we weren't doing follow"},{"startTime":762.85,"endTime":765.64,"body":"ups, we were not doing marketing."},{"startTime":765.64,"endTime":768.97,"body":"We were not, we were"},{"startTime":765.64,"endTime":768.97,"body":"absolutely not driving sales."},{"startTime":769.15,"endTime":773.62,"body":"So what happens about six to"},{"startTime":769.15,"endTime":773.62,"body":"eight months later, we felt it."},{"startTime":774.58,"endTime":776.89,"body":"Because in the wedding industry, that's"},{"startTime":774.58,"endTime":776.89,"body":"how far out we're booking, right?"},{"startTime":776.95,"endTime":778.96,"body":"And so then all of a sudden,"},{"startTime":776.95,"endTime":778.96,"body":"I don't feel it right away."},{"startTime":779.11,"endTime":780.91,"body":"It's six or eight months later"},{"startTime":779.11,"endTime":780.91,"body":"and I'm like, what happened?"},{"startTime":781.15,"endTime":781.96,"body":"Where are all the leads?"},{"startTime":781.96,"endTime":782.8,"body":"Where's all the weddings?"},{"startTime":782.8,"endTime":783.34,"body":"What happened?"},{"startTime":783.4,"endTime":783.97,"body":"And then what?"},{"startTime":783.97,"endTime":784.48,"body":"What do we do?"},{"startTime":784.66,"endTime":787.57,"body":"All of a sudden we're all in on sales and"},{"startTime":784.66,"endTime":787.57,"body":"marketing, and then we ride the roller"},{"startTime":787.57,"endTime":790.24,"body":"coaster again, and then we do it the next"},{"startTime":787.57,"endTime":790.24,"body":"year, and then we do it the next year."},{"startTime":790.33,"endTime":790.72,"body":"Right?"},{"startTime":790.84,"endTime":793.63,"body":"So your revenue starts to backslide"},{"startTime":790.84,"endTime":793.63,"body":"because we don't understand"},{"startTime":793.63,"endTime":797.26,"body":"that the value of our time is"},{"startTime":793.63,"endTime":797.26,"body":"best spent growing our company."},{"startTime":797.65,"endTime":800.32,"body":"Now the reality is, you guys, I"},{"startTime":797.65,"endTime":800.32,"body":"know some of you are thinking like."},{"startTime":801.22,"endTime":803.23,"body":"All good Brandee, but like"},{"startTime":801.22,"endTime":803.23,"body":"I still have client work."},{"startTime":803.26,"endTime":803.71,"body":"I get it."},{"startTime":803.71,"endTime":804.67,"body":"I did it for years."},{"startTime":805.03,"endTime":807.34,"body":"I've been in, had my wedding"},{"startTime":805.03,"endTime":807.34,"body":"business for 18 years."},{"startTime":807.52,"endTime":810.52,"body":"My last wedding was just"},{"startTime":807.52,"endTime":810.52,"body":"this year, so I get it."},{"startTime":810.55,"endTime":811.93,"body":"I know what that feels like."},{"startTime":812.17,"endTime":812.5,"body":"Right."},{"startTime":812.5,"endTime":815.8,"body":"And we will work through how you"},{"startTime":812.5,"endTime":815.8,"body":"start valuing your time, and then"},{"startTime":815.95,"endTime":818.65,"body":"we're gonna to calculate your buyback"},{"startTime":815.95,"endTime":818.65,"body":"rate today we're gonna calculate"},{"startTime":818.89,"endTime":820.48,"body":"what should you pay somebody."},{"startTime":821.125,"endTime":822.715,"body":"To make sure you're getting your hours."},{"startTime":822.715,"endTime":824.515,"body":"That's exactly what we're"},{"startTime":822.715,"endTime":824.515,"body":"gonna calculate today together."},{"startTime":824.515,"endTime":828.295,"body":"So I'm excited about this because I think"},{"startTime":824.515,"endTime":828.295,"body":"for me, at least, if I have a concrete"},{"startTime":828.295,"endTime":829.645,"body":"number, does anybody else feel that way?"},{"startTime":829.645,"endTime":831.895,"body":"It's like, okay, but if I know"},{"startTime":829.645,"endTime":831.895,"body":"the number, then now I've got"},{"startTime":831.895,"endTime":833.035,"body":"like, okay, I can do this."},{"startTime":833.035,"endTime":833.365,"body":"Right?"},{"startTime":833.545,"endTime":834.535,"body":"So that's what we're gonna calculate."},{"startTime":834.955,"endTime":835.225,"body":"Okay."},{"startTime":835.225,"endTime":836.395,"body":"So now it's your turn."},{"startTime":836.425,"endTime":837.265,"body":"What's your hour worth?"},{"startTime":837.265,"endTime":839.665,"body":"So we're gonna be doing this a"},{"startTime":837.265,"endTime":839.665,"body":"little bit as a group activity."},{"startTime":840.145,"endTime":842.515,"body":"Um, is this task worth my time?"},{"startTime":842.515,"endTime":843.595,"body":"That's what we're figuring out today."},{"startTime":843.595,"endTime":845.155,"body":"Like, should I be doing this task?"},{"startTime":845.665,"endTime":849.325,"body":"If yes, we're gonna do it right once"},{"startTime":845.665,"endTime":849.325,"body":"we've calculated our buyback rate."},{"startTime":849.385,"endTime":853.615,"body":"If not, we're gonna delegate it,"},{"startTime":849.385,"endTime":853.615,"body":"automate it, or stop doing it."},{"startTime":853.855,"endTime":857.575,"body":"There are so many tasks we do that"},{"startTime":853.855,"endTime":857.575,"body":"we're like, if, if you really looked"},{"startTime":857.575,"endTime":860.155,"body":"at it, you'd be like, I don't know why"},{"startTime":857.575,"endTime":860.155,"body":"we do this, but we've always done it."},{"startTime":860.725,"endTime":862.135,"body":"So I, I just do it right?"},{"startTime":862.135,"endTime":863.815,"body":"And it's like, dude, delete that."},{"startTime":863.815,"endTime":864.925,"body":"Like stop doing it."},{"startTime":864.985,"endTime":866.395,"body":"So that's what we're gonna be looking at."},{"startTime":866.425,"endTime":866.605,"body":"Okay."},{"startTime":866.605,"endTime":868.105,"body":"So let's find your value."},{"startTime":868.105,"endTime":871.675,"body":"So I am gonna ask you guys to"},{"startTime":868.105,"endTime":871.675,"body":"get in groups of two to four."},{"startTime":871.675,"endTime":874.345,"body":"And it doesn't matter, you"},{"startTime":871.675,"endTime":874.345,"body":"can just like squeeze together"},{"startTime":874.345,"endTime":875.365,"body":"with people at your table."},{"startTime":875.515,"endTime":877.885,"body":"But I want you to do this together"},{"startTime":875.515,"endTime":877.885,"body":"with other people 'cause we're"},{"startTime":877.885,"endTime":879.385,"body":"gonna talk about these numbers."},{"startTime":879.575,"endTime":880.445,"body":"Are you guys ready?"},{"startTime":880.722,"endTime":884.232,"body":"We're gonna calculate your value, but the"},{"startTime":880.722,"endTime":884.232,"body":"reason I want you to do this together."},{"startTime":884.322,"endTime":887.082,"body":"For those of you that are in my programs,"},{"startTime":884.322,"endTime":887.082,"body":"and I think you guys are all scattered"},{"startTime":887.082,"endTime":890.022,"body":"about, so you can vouch for this or make"},{"startTime":887.082,"endTime":890.022,"body":"people feel a little bit more comfortable."},{"startTime":890.522,"endTime":892.892,"body":"I am all about transparency"},{"startTime":890.522,"endTime":892.892,"body":"and vulnerability."},{"startTime":892.922,"endTime":897.092,"body":"So we y'all, like sometimes even on"},{"startTime":892.922,"endTime":897.092,"body":"like a group called like 60 people,"},{"startTime":897.092,"endTime":899.522,"body":"somebody pulls up their budget"},{"startTime":897.092,"endTime":899.522,"body":"spreadsheet, somebody pulls up their lead"},{"startTime":899.522,"endTime":901.532,"body":"spreadsheet, like we don't hide numbers."},{"startTime":901.682,"endTime":904.862,"body":"It's okay if you don't feel comfortable"},{"startTime":901.682,"endTime":904.862,"body":"with that, but the reason we do this"},{"startTime":904.862,"endTime":907.232,"body":"is because that's how you encourage"},{"startTime":904.862,"endTime":907.232,"body":"each other and that's how you get"},{"startTime":907.232,"endTime":910.502,"body":"beyond a surface level of just being"},{"startTime":907.232,"endTime":910.502,"body":"like, oh, you're a wedding pro too."},{"startTime":910.682,"endTime":911.072,"body":"Great."},{"startTime":911.102,"endTime":913.382,"body":"Yeah, no, we wanna dig in with each other."},{"startTime":913.382,"endTime":914.462,"body":"We're building community."},{"startTime":914.462,"endTime":916.442,"body":"This is a lonely industry at the top."},{"startTime":916.502,"endTime":918.002,"body":"You have to be able to be like."},{"startTime":918.332,"endTime":918.842,"body":"It's okay."},{"startTime":918.842,"endTime":919.832,"body":"Like, tell me the truth."},{"startTime":919.832,"endTime":920.7620000000001,"body":"Like how would you fix this?"},{"startTime":920.7620000000001,"endTime":921.362,"body":"What would you do?"},{"startTime":921.362,"endTime":922.502,"body":"What do you do in your business?"},{"startTime":922.502,"endTime":922.742,"body":"Right?"},{"startTime":922.922,"endTime":925.862,"body":"So numbers are gonna be"},{"startTime":922.922,"endTime":925.862,"body":"shared a little bit here."},{"startTime":925.862,"endTime":927.842,"body":"If you aren't comfortable"},{"startTime":925.862,"endTime":927.842,"body":"with that, you don't have to."},{"startTime":927.842,"endTime":931.292,"body":"But just so you know, it is like a core"},{"startTime":927.842,"endTime":931.292,"body":"value of mine that I think that's how we"},{"startTime":931.292,"endTime":933.812,"body":"break down, um, a really deep community."},{"startTime":933.812,"endTime":935.372,"body":"So, okay, here's what we're gonna do."},{"startTime":935.582,"endTime":940.052,"body":"Your revenue this year"},{"startTime":935.582,"endTime":940.052,"body":"divided by 2000 hours."},{"startTime":940.052,"endTime":941.0120000000001,"body":"So, um."},{"startTime":941.372,"endTime":944.402,"body":"So when you're thinking about"},{"startTime":941.372,"endTime":944.402,"body":"your revenue, so with Dan, he did"},{"startTime":944.402,"endTime":946.142,"body":"it based on what he's building."},{"startTime":946.412,"endTime":948.662,"body":"And that's certainly something"},{"startTime":946.412,"endTime":948.662,"body":"I want you guys to do."},{"startTime":948.662,"endTime":951.662,"body":"Or you can, if you can calculate both"},{"startTime":948.662,"endTime":951.662,"body":"really quick, feel free to do that."},{"startTime":951.932,"endTime":955.172,"body":"Um, but I do want you to know your"},{"startTime":951.932,"endTime":955.172,"body":"number this year because like I said,"},{"startTime":955.172,"endTime":958.952,"body":"we, we put this summit specifically"},{"startTime":955.172,"endTime":958.952,"body":"at six months into the year so that"},{"startTime":958.952,"endTime":961.412,"body":"for the rest of the year you can"},{"startTime":958.952,"endTime":961.412,"body":"be like, is that worth my dollar?"},{"startTime":961.562,"endTime":962.462,"body":"Is that worth my dollar?"},{"startTime":962.462,"endTime":962.792,"body":"No."},{"startTime":962.972,"endTime":966.332,"body":"So I want you to calculate this"},{"startTime":962.972,"endTime":966.332,"body":"based on what you're projecting"},{"startTime":966.332,"endTime":967.562,"body":"your revenue to be this year."},{"startTime":967.922,"endTime":969.032,"body":"And when I say projecting."},{"startTime":969.422,"endTime":971.612,"body":"There's the company yesterday that"},{"startTime":969.422,"endTime":971.612,"body":"shared with me, they've already hit"},{"startTime":971.612,"endTime":976.2620000000001,"body":"their revenue goal for this year, so"},{"startTime":971.612,"endTime":976.2620000000001,"body":"they've gotta readjust that revenue goal."},{"startTime":976.382,"endTime":979.892,"body":"So if that's you, please do it"},{"startTime":976.382,"endTime":979.892,"body":"based on what you think you're"},{"startTime":979.892,"endTime":980.942,"body":"actually gonna hit this year."},{"startTime":981.152,"endTime":981.572,"body":"Okay."},{"startTime":981.602,"endTime":985.352,"body":"And then, um, you can share it your, at"},{"startTime":981.602,"endTime":985.352,"body":"your group for just a, a minute or so."},{"startTime":985.742,"endTime":986.0120000000001,"body":"Cool."},{"startTime":986.042,"endTime":986.522,"body":"Okay."},{"startTime":986.582,"endTime":987.452,"body":"Calculate that number."},{"startTime":987.482,"endTime":987.542,"body":"Yeah."},{"startTime":987.542,"endTime":990.362,"body":"What if it's not what you want though?"},{"startTime":990.607,"endTime":992.617,"body":"Because like this guy"},{"startTime":990.607,"endTime":992.617,"body":"was saying, it's million."},{"startTime":993.327,"endTime":993.617,"body":"Yeah."},{"startTime":993.617,"endTime":997.472,"body":"So calculate it for this year,"},{"startTime":993.617,"endTime":997.472,"body":"and then also if you know what"},{"startTime":997.472,"endTime":998.822,"body":"you want to build, do both."},{"startTime":999.212,"endTime":1000.622,"body":"So it's like this year and then goal."},{"startTime":1000.982,"endTime":1001.192,"body":"Yeah."},{"startTime":1003.297,"endTime":1003.417,"body":"Question."},{"startTime":1003.472,"endTime":1003.862,"body":"Yeah."},{"startTime":1005.062,"endTime":1005.812,"body":"Hang on you guys."},{"startTime":1006.052,"endTime":1006.622,"body":"Well, hang on."},{"startTime":1006.712,"endTime":1007.312,"body":"I'll come back there."},{"startTime":1009.497,"endTime":1009.862,"body":"I just know."},{"startTime":1010.732,"endTime":1015.292,"body":"So my value is different from what my"},{"startTime":1010.732,"endTime":1015.292,"body":"team's, oh, you want me to do it louder?"},{"startTime":1015.532,"endTime":1016.462,"body":"Oh, no, it's okay."},{"startTime":1016.462,"endTime":1016.463,"body":"Okay."},{"startTime":1016.582,"endTime":1019.672,"body":"So my team's value is different"},{"startTime":1016.582,"endTime":1019.672,"body":"from what my value is and"},{"startTime":1019.732,"endTime":1021.022,"body":"my time is not the problem."},{"startTime":1021.022,"endTime":1021.502,"body":"It's there."},{"startTime":1021.502,"endTime":1022.972,"body":"So what do you suggest I do?"},{"startTime":1022.972,"endTime":1023.242,"body":"Because."},{"startTime":1023.242,"endTime":1023.992,"body":"That's a good question."},{"startTime":1023.992,"endTime":1024.562,"body":"Their time."},{"startTime":1024.562,"endTime":1026.482,"body":"That's a definitely not worth this."},{"startTime":1026.547,"endTime":1027.952,"body":"No, no, it's not."},{"startTime":1027.952,"endTime":1031.0120000000002,"body":"But also you have two different companies."},{"startTime":1031.192,"endTime":1031.3719999999998,"body":"Yep."},{"startTime":1031.462,"endTime":1033.3519999999999,"body":"So you could split it by company, right?"},{"startTime":1033.502,"endTime":1033.562,"body":"Yeah."},{"startTime":1033.6219999999998,"endTime":1037.312,"body":"And then it kind of is like,"},{"startTime":1033.6219999999998,"endTime":1037.312,"body":"Danielle's time isn't worth that."},{"startTime":1037.312,"endTime":1038.0320000000002,"body":"Danielle's time."},{"startTime":1038.0320000000002,"endTime":1038.3020000000001,"body":"Yeah."},{"startTime":1038.362,"endTime":1042.6219999999998,"body":"But, and so like Sophia for me"},{"startTime":1038.362,"endTime":1042.6219999999998,"body":"would be worth that, but like, yes."},{"startTime":1042.6219999999998,"endTime":1044.663,"body":"Your, your employees,"},{"startTime":1042.6219999999998,"endTime":1044.663,"body":"but how about the others?"},{"startTime":1044.663,"endTime":1046.1019999999999,"body":"Well, the employees, we"},{"startTime":1044.663,"endTime":1046.1019999999999,"body":"have a different calculate."},{"startTime":1046.1019999999999,"endTime":1047.7820000000002,"body":"It's a similar but different calculation."},{"startTime":1047.7820000000002,"endTime":1047.962,"body":"Yeah."},{"startTime":1048.142,"endTime":1051.202,"body":"But this is, yeah, I'll,"},{"startTime":1048.142,"endTime":1051.202,"body":"ill,  Your time, not your team."},{"startTime":1101.032,"endTime":1101.332,"body":"Yeah."},{"startTime":1101.632,"endTime":1105.922,"body":"This is what we want because we want you"},{"startTime":1101.632,"endTime":1105.922,"body":"to see, like you shouldn't be focused"},{"startTime":1105.922,"endTime":1108.802,"body":"on the day-to-day work, which you don't"},{"startTime":1105.922,"endTime":1108.802,"body":"really have an issue with, but like you"},{"startTime":1108.802,"endTime":1111.5919999999999,"body":"should be focused on things that are"},{"startTime":1108.802,"endTime":1111.5919999999999,"body":"making your company this much money."},{"startTime":1111.682,"endTime":1112.2520000000002,"body":"Does that make sense?"},{"startTime":1112.282,"endTime":1112.462,"body":"Yeah."},{"startTime":1112.697,"endTime":1113.837,"body":"It's CEO work."},{"startTime":1113.837,"endTime":1114.077,"body":"Right."},{"startTime":1114.7369999999999,"endTime":1118.007,"body":"And the general idea that we're looking"},{"startTime":1114.7369999999999,"endTime":1118.007,"body":"for is to find the value of your hour."},{"startTime":1118.067,"endTime":1118.607,"body":"Do you know what I mean?"},{"startTime":1118.607,"endTime":1120.7369999999999,"body":"It's not what you're"},{"startTime":1118.607,"endTime":1120.7369999999999,"body":"paying yourself, obviously."},{"startTime":1121.337,"endTime":1124.8770000000002,"body":"I mean, unless you are, I think we,"},{"startTime":1121.337,"endTime":1124.8770000000002,"body":"I think we wanna go with the half"},{"startTime":1125.927,"endTime":1127.577,"body":"million, like, yeah, yeah, yeah."},{"startTime":1128.177,"endTime":1128.4170000000001,"body":"Right."},{"startTime":1128.6870000000001,"endTime":1129.767,"body":"Well, I think you should do both."},{"startTime":1129.767,"endTime":1131.2369999999999,"body":"I think you should do"},{"startTime":1129.767,"endTime":1131.2369999999999,"body":"your revenue this year."},{"startTime":1131.2369999999999,"endTime":1132.6470000000002,"body":"Which year should be at least three?"},{"startTime":1132.707,"endTime":1133.067,"body":"Yes."},{"startTime":1135.197,"endTime":1136.727,"body":"75. Yeah."},{"startTime":1136.727,"endTime":1138.527,"body":"No, it needs to be 150 an hour."},{"startTime":1138.527,"endTime":1138.947,"body":"Yeah."},{"startTime":1138.977,"endTime":1141.947,"body":"Because you guys need to think"},{"startTime":1138.977,"endTime":1141.947,"body":"like, okay, but that's what my,"},{"startTime":1142.307,"endTime":1144.017,"body":"our time is worth to our business."},{"startTime":1144.017,"endTime":1144.677,"body":"Does that make sense?"},{"startTime":1144.677,"endTime":1145.097,"body":"Yeah."},{"startTime":1145.1270000000002,"endTime":1148.037,"body":"Don't get too granular"},{"startTime":1145.1270000000002,"endTime":1148.037,"body":"necessarily what we're charging."},{"startTime":1148.1870000000001,"endTime":1150.257,"body":"No, it's what, it's what our value is."},{"startTime":1150.257,"endTime":1154.5420000000001,"body":"So, and that's why it's different"},{"startTime":1150.257,"endTime":1154.5420000000001,"body":"if you away on garbage, you"},{"startTime":1154.547,"endTime":1155.6270000000002,"body":"just cost your company money."},{"startTime":1155.972,"endTime":1156.262,"body":"Yeah."},{"startTime":1156.998,"endTime":1157.288,"body":"Okay."},{"startTime":1157.358,"endTime":1157.648,"body":"Okay."},{"startTime":1157.653,"endTime":1158.203,"body":"Okay."},{"startTime":1158.203,"endTime":1158.863,"body":"Yay."},{"startTime":1158.913,"endTime":1159.873,"body":"Justin does."},{"startTime":1159.873,"endTime":1160.203,"body":"Can I?"},{"startTime":1160.6429999999998,"endTime":1161.573,"body":"Turn this mic on."},{"startTime":1162.5629999999999,"endTime":1162.983,"body":"Sorry."},{"startTime":1162.983,"endTime":1164.8129999999999,"body":"I guess I should've,"},{"startTime":1162.983,"endTime":1164.8129999999999,"body":"can I turn this mic on?"},{"startTime":1165.896,"endTime":1166.166,"body":"Yay."},{"startTime":1166.1960000000001,"endTime":1166.5559999999998,"body":"Okay."},{"startTime":1166.7659999999998,"endTime":1167.396,"body":"Um, okay."},{"startTime":1167.396,"endTime":1170.9959999999999,"body":"Anybody wanna share, anybody"},{"startTime":1167.396,"endTime":1170.9959999999999,"body":"feel comfortable sharing with the"},{"startTime":1170.9959999999999,"endTime":1173.5759999999998,"body":"whole group what their value is?"},{"startTime":1173.936,"endTime":1175.4959999999999,"body":"It's okay if not, but I'll do it."},{"startTime":1175.586,"endTime":1175.796,"body":"Yeah."},{"startTime":1175.8860000000002,"endTime":1176.126,"body":"Okay."},{"startTime":1177.296,"endTime":1177.7459999999999,"body":"What am I sharing?"},{"startTime":1178.2259999999999,"endTime":1179.936,"body":"Your value, your hourly value."},{"startTime":1180.416,"endTime":1183.5559999999998,"body":"Um, so my hourly, hourly"},{"startTime":1180.416,"endTime":1183.5559999999998,"body":"value came up to $112.50."},{"startTime":1184.166,"endTime":1184.6160000000002,"body":"Perfect."},{"startTime":1185.006,"endTime":1185.3059999999998,"body":"Okay."},{"startTime":1185.486,"endTime":1185.9660000000001,"body":"I love it."},{"startTime":1186.3259999999998,"endTime":1186.986,"body":"Anybody else?"},{"startTime":1187.9460000000001,"endTime":1191.876,"body":"Yeah, Julie said she'd share back"},{"startTime":1187.9460000000001,"endTime":1191.876,"body":"here and you can explain the question"},{"startTime":1191.876,"endTime":1194.126,"body":"you guys kind of asked too, if you"},{"startTime":1191.876,"endTime":1194.126,"body":"want, since you're a partnership."},{"startTime":1194.2610000000002,"endTime":1197.3059999999998,"body":"Um, so Lindsay and I are a"},{"startTime":1194.2610000000002,"endTime":1197.3059999999998,"body":"partnership, so we were just asking,"},{"startTime":1197.6360000000002,"endTime":1200.8410000000001,"body":"obviously it's 2000 hours for each"},{"startTime":1197.6360000000002,"endTime":1200.8410000000001,"body":"one of us, and I was like, split"},{"startTime":1203.3410000000001,"endTime":1204.7210000000002,"body":"and we decided no, no."},{"startTime":1205.6609999999998,"endTime":1207.6809999999998,"body":"So it's $150, I guess an hour."},{"startTime":1207.751,"endTime":1208.041,"body":"Yeah."},{"startTime":1208.481,"endTime":1208.751,"body":"Yeah."},{"startTime":1208.811,"endTime":1211.6009999999999,"body":"And the reason for that you guys,"},{"startTime":1208.811,"endTime":1211.6009999999999,"body":"is because we aren't trying,"},{"startTime":1211.631,"endTime":1213.1009999999999,"body":"this isn't what we're paying you."},{"startTime":1213.131,"endTime":1213.4309999999998,"body":"Right."},{"startTime":1213.4309999999998,"endTime":1216.1609999999998,"body":"You're not like gonna go write"},{"startTime":1213.4309999999998,"endTime":1216.1609999999998,"body":"yourself a check for this, though."},{"startTime":1216.1609999999998,"endTime":1217.631,"body":"That would be great if you did or could."},{"startTime":1217.811,"endTime":1223.151,"body":"But you, it's more for, for you to"},{"startTime":1217.811,"endTime":1223.151,"body":"have this mindset of like, if I am"},{"startTime":1223.151,"endTime":1228.401,"body":"trying to build this and I spend time"},{"startTime":1223.151,"endTime":1228.401,"body":"doing tasks that could be outsourced,"},{"startTime":1228.5510000000002,"endTime":1230.3210000000001,"body":"I'm costing my company money."},{"startTime":1230.5910000000001,"endTime":1230.8010000000002,"body":"Right?"},{"startTime":1230.8010000000002,"endTime":1232.6009999999999,"body":"So for the partnership,"},{"startTime":1230.8010000000002,"endTime":1232.6009999999999,"body":"could they split it?"},{"startTime":1232.6009999999999,"endTime":1232.9309999999998,"body":"Yes."},{"startTime":1232.9309999999998,"endTime":1234.9109999999998,"body":"But now we're getting into"},{"startTime":1232.9309999999998,"endTime":1234.9109999999998,"body":"like the granular, their"},{"startTime":1234.9109999999998,"endTime":1236.771,"body":"time is worth $150 an hour."},{"startTime":1237.0710000000001,"endTime":1241.481,"body":"So the two of them as the owners should"},{"startTime":1237.0710000000001,"endTime":1241.481,"body":"only be generating, doing tasks that"},{"startTime":1241.481,"endTime":1243.461,"body":"generate that much revenue, right?"},{"startTime":1243.461,"endTime":1245.9509999999998,"body":"Or that are worth that much, right?"},{"startTime":1245.9509999999998,"endTime":1248.6209999999999,"body":"And, and we're gonna get to how"},{"startTime":1245.9509999999998,"endTime":1248.6209999999999,"body":"you're gonna buy back that time."},{"startTime":1248.6209999999999,"endTime":1251.081,"body":"And you guys, you'll kind of"},{"startTime":1248.6209999999999,"endTime":1251.081,"body":"see it all come full circle."},{"startTime":1251.5310000000002,"endTime":1251.831,"body":"Okay?"},{"startTime":1251.861,"endTime":1255.0110000000002,"body":"So your revenue divided by 2000."},{"startTime":1255.2810000000002,"endTime":1259.9509999999998,"body":"So if you have a half a million dollar"},{"startTime":1255.2810000000002,"endTime":1259.9509999999998,"body":"business, your hour would be worth $250."},{"startTime":1260.3210000000001,"endTime":1261.4309999999998,"body":"These are just some examples."},{"startTime":1261.731,"endTime":1264.4309999999998,"body":"If you have a hundred thousand dollars"},{"startTime":1261.731,"endTime":1264.4309999999998,"body":"business, your hour is worth 50."},{"startTime":1264.9260000000002,"endTime":1267.776,"body":"Okay, this is your hourly rate."},{"startTime":1267.8059999999998,"endTime":1273.3860000000002,"body":"We're gonna calculate another rate, so"},{"startTime":1267.8059999999998,"endTime":1273.3860000000002,"body":"please make sure this is your hourly"},{"startTime":1273.4759999999999,"endTime":1277.8860000000002,"body":"rate, you as the CEO of your business."},{"startTime":1279.3860000000002,"endTime":1281.3059999999998,"body":"And also, Susan asked me a good question."},{"startTime":1281.3059999999998,"endTime":1284.0960000000002,"body":"I'm gonna clarify Susan's"},{"startTime":1281.3059999999998,"endTime":1284.0960000000002,"body":"question too, because I think"},{"startTime":1284.0960000000002,"endTime":1285.2659999999998,"body":"this pertains to some of you guys."},{"startTime":1285.5359999999998,"endTime":1290.336,"body":"So Susan said, well, my hourly, am I"},{"startTime":1285.5359999999998,"endTime":1290.336,"body":"calculating this for me or for my team?"},{"startTime":1290.396,"endTime":1290.9660000000001,"body":"Because."},{"startTime":1291.3709999999999,"endTime":1293.4710000000002,"body":"She's not really in the day-to-day"},{"startTime":1291.3709999999999,"endTime":1293.4710000000002,"body":"of her business anymore."},{"startTime":1293.5310000000002,"endTime":1293.8010000000002,"body":"Right."},{"startTime":1293.8010000000002,"endTime":1294.4910000000002,"body":"So she's like."},{"startTime":1295.046,"endTime":1297.4759999999999,"body":"I, this is not their,"},{"startTime":1295.046,"endTime":1297.4759999999999,"body":"this is not their rate."},{"startTime":1298.046,"endTime":1299.5759999999998,"body":"Like No, that's kinda the point."},{"startTime":1299.5759999999998,"endTime":1300.146,"body":"Right."},{"startTime":1300.206,"endTime":1303.296,"body":"But for, for instance, so"},{"startTime":1300.206,"endTime":1303.296,"body":"Susan has, I guess Danielle's"},{"startTime":1303.296,"endTime":1304.4959999999999,"body":"title's like president, right?"},{"startTime":1304.5559999999998,"endTime":1304.856,"body":"Okay."},{"startTime":1305.006,"endTime":1308.066,"body":"So Danielle's title's president,"},{"startTime":1305.006,"endTime":1308.066,"body":"but so we should be calculating"},{"startTime":1308.066,"endTime":1309.686,"body":"this for Danielle, right?"},{"startTime":1309.7160000000001,"endTime":1312.7160000000001,"body":"Same thing like, um, Sophia's"},{"startTime":1309.7160000000001,"endTime":1312.7160000000001,"body":"here from my business."},{"startTime":1313.086,"endTime":1316.7459999999999,"body":"I wanna calculate this for her"},{"startTime":1313.086,"endTime":1316.7459999999999,"body":"because she runs our business, right?"},{"startTime":1316.956,"endTime":1320.1960000000001,"body":"So when I'm calculating it for me,"},{"startTime":1316.956,"endTime":1320.1960000000001,"body":"I'm more calculating it from the"},{"startTime":1320.1960000000001,"endTime":1323.3460000000002,"body":"wedding pro CEO side, because that's"},{"startTime":1320.1960000000001,"endTime":1323.3460000000002,"body":"the business that I work in the most."},{"startTime":1323.6760000000002,"endTime":1327.6360000000002,"body":"So what we're trying to help you"},{"startTime":1323.6760000000002,"endTime":1327.6360000000002,"body":"to understand is that your time"},{"startTime":1327.666,"endTime":1330.9959999999999,"body":"needs to be spent on these tasks"},{"startTime":1327.666,"endTime":1330.9959999999999,"body":"that generate this much revenue."},{"startTime":1331.256,"endTime":1331.706,"body":"Okay."},{"startTime":1331.736,"endTime":1334.7659999999998,"body":"Don't get stuck in the weeds"},{"startTime":1331.736,"endTime":1334.7659999999998,"body":"on it, but it is not your team."},{"startTime":1334.7659999999998,"endTime":1336.086,"body":"Your team is paid a salary."},{"startTime":1336.296,"endTime":1337.9460000000001,"body":"We don't need to worry about"},{"startTime":1336.296,"endTime":1337.9460000000001,"body":"what their hours are worth."},{"startTime":1337.9460000000001,"endTime":1339.4460000000001,"body":"They're worth the salary you pay them."},{"startTime":1339.836,"endTime":1343.4959999999999,"body":"Um, but for everybody else, you need to,"},{"startTime":1339.836,"endTime":1343.4959999999999,"body":"um, for anybody who's running the company,"},{"startTime":1343.4959999999999,"endTime":1344.396,"body":"that's what you need to think about."},{"startTime":1344.8460000000002,"endTime":1345.5960000000002,"body":"Okay, so now what?"},{"startTime":1345.956,"endTime":1347.6360000000002,"body":"So you're like, okay,"},{"startTime":1345.956,"endTime":1347.6360000000002,"body":"Brandee, this is great, right?"},{"startTime":1347.6360000000002,"endTime":1349.256,"body":"But like, what do I do?"},{"startTime":1350.0359999999998,"endTime":1353.2459999999999,"body":"Like, am I just gonna go start"},{"startTime":1350.0359999999998,"endTime":1353.2459999999999,"body":"paying somebody that, you know,"},{"startTime":1353.271,"endTime":1355.1960000000001,"body":"if, if the task is worth less than."},{"startTime":1355.706,"endTime":1358.586,"body":"$200, then I have to go pay"},{"startTime":1355.706,"endTime":1358.586,"body":"somebody to do all of that."},{"startTime":1358.586,"endTime":1359.7859999999998,"body":"No, that's not realistic, right?"},{"startTime":1360.146,"endTime":1365.2160000000001,"body":"So now what we talked about this, if"},{"startTime":1360.146,"endTime":1365.2160000000001,"body":"the task is worth your time, do it."},{"startTime":1365.336,"endTime":1366.626,"body":"If it's not, what?"},{"startTime":1367.3460000000002,"endTime":1368.186,"body":"Delegate it."},{"startTime":1368.816,"endTime":1369.626,"body":"Automate it."},{"startTime":1369.986,"endTime":1370.706,"body":"Eliminate it."},{"startTime":1371.546,"endTime":1372.026,"body":"Right?"},{"startTime":1372.4759999999999,"endTime":1373.856,"body":"So eliminates easy."},{"startTime":1374.066,"endTime":1376.7659999999998,"body":"There's tons of tasks that you"},{"startTime":1374.066,"endTime":1376.7659999999998,"body":"guys do that are silly and you"},{"startTime":1376.7659999999998,"endTime":1377.546,"body":"shouldn't even be doing them."},{"startTime":1378.026,"endTime":1379.6760000000002,"body":"Um, or nobody should be doing them."},{"startTime":1379.9460000000001,"endTime":1381.5359999999998,"body":"Automate's kind of easy too, right?"},{"startTime":1381.5359999999998,"endTime":1383.396,"body":"It's like, okay, well,"},{"startTime":1381.5359999999998,"endTime":1383.396,"body":"could I automate this?"},{"startTime":1383.756,"endTime":1386.186,"body":"Um, Patty, we talked yesterday"},{"startTime":1383.756,"endTime":1386.186,"body":"about some of the automations you"},{"startTime":1386.186,"endTime":1387.3259999999998,"body":"can put in your business, right?"},{"startTime":1387.3259999999998,"endTime":1388.6760000000002,"body":"That would save you so much time."},{"startTime":1388.736,"endTime":1391.4959999999999,"body":"And the thing is, sometimes we"},{"startTime":1388.736,"endTime":1391.4959999999999,"body":"get like overwhelmed, we're like,"},{"startTime":1391.526,"endTime":1394.256,"body":"oh my gosh, I don't, I don't"},{"startTime":1391.526,"endTime":1394.256,"body":"even know how to start with this."},{"startTime":1394.256,"endTime":1396.566,"body":"Or it's expensive to set it up,"},{"startTime":1394.256,"endTime":1396.566,"body":"but it's like, think about the"},{"startTime":1396.566,"endTime":1398.0359999999998,"body":"hours it could save you, right?"},{"startTime":1398.0960000000002,"endTime":1400.2859999999998,"body":"So automations and then"},{"startTime":1398.0960000000002,"endTime":1400.2859999999998,"body":"the last one's delegate it."},{"startTime":1400.2859999999998,"endTime":1402.506,"body":"So if we delegate it, we have"},{"startTime":1400.2859999999998,"endTime":1402.506,"body":"to pay somebody to do it."},{"startTime":1402.896,"endTime":1404.2459999999999,"body":"And that's scary, right?"},{"startTime":1404.2459999999999,"endTime":1406.2859999999998,"body":"There's a couple of business owners I was"},{"startTime":1404.2459999999999,"endTime":1406.2859999999998,"body":"talking to yesterday that were like, but"},{"startTime":1406.2859999999998,"endTime":1407.5759999999998,"body":"how, like how do I start paying somebody?"},{"startTime":1407.5759999999998,"endTime":1408.8660000000002,"body":"How do I know how much to pay them?"},{"startTime":1409.646,"endTime":1410.5759999999998,"body":"We're gonna figure that out right now."},{"startTime":1411.206,"endTime":1411.566,"body":"Okay."},{"startTime":1411.5960000000002,"endTime":1413.7259999999999,"body":"So let's find your buyback rate."},{"startTime":1414.1760000000002,"endTime":1416.5759999999998,"body":"Okay, so is this, this is"},{"startTime":1414.1760000000002,"endTime":1416.5759999999998,"body":"what Dan Martel is famous for."},{"startTime":1416.5759999999998,"endTime":1423.896,"body":"This is really what this book is about,"},{"startTime":1416.5759999999998,"endTime":1423.896,"body":"is, um, how to buy back your time, right?"},{"startTime":1423.9260000000002,"endTime":1424.7659999999998,"body":"So you guys are ready for this?"},{"startTime":1424.7659999999998,"endTime":1425.336,"body":"This is gonna be fun."},{"startTime":1425.486,"endTime":1425.8460000000002,"body":"Okay?"},{"startTime":1426.146,"endTime":1429.8059999999998,"body":"So it's literally your hourly value that"},{"startTime":1426.146,"endTime":1429.8059999999998,"body":"you just calculated divided by four."},{"startTime":1430.646,"endTime":1431.066,"body":"That's it."},{"startTime":1431.456,"endTime":1432.9260000000002,"body":"So do that calculation really quick."},{"startTime":1434.2160000000001,"endTime":1436.166,"body":"Your hourly rate divided by four."},{"startTime":1436.166,"endTime":1437.5759999999998,"body":"So why are we dividing it by four?"},{"startTime":1439.0159999999998,"endTime":1444.296,"body":"There's really no reason except for"},{"startTime":1439.0159999999998,"endTime":1444.296,"body":"there's no, like, there's 2000 hours in"},{"startTime":1444.296,"endTime":1446.126,"body":"a year that's like very black and white."},{"startTime":1446.3059999999998,"endTime":1451.706,"body":"This is more we want you to get a four"},{"startTime":1446.3059999999998,"endTime":1451.706,"body":"times ROI on what you pay a staff member."},{"startTime":1452.486,"endTime":1452.7859999999998,"body":"Okay?"},{"startTime":1452.7859999999998,"endTime":1455.816,"body":"So what, when you're paying to outsource"},{"startTime":1452.7859999999998,"endTime":1455.816,"body":"a task, we want you to get a four"},{"startTime":1455.816,"endTime":1458.6960000000001,"body":"times ROI on that, in an ideal world."},{"startTime":1458.7259999999999,"endTime":1462.296,"body":"So the reason we have you divide by"},{"startTime":1458.7259999999999,"endTime":1462.296,"body":"four is because that's gonna tell you."},{"startTime":1463.061,"endTime":1465.1609999999998,"body":"If say, well, I have a"},{"startTime":1463.061,"endTime":1465.1609999999998,"body":"couple of examples here."},{"startTime":1465.191,"endTime":1465.461,"body":"Okay."},{"startTime":1465.7009999999998,"endTime":1467.4109999999998,"body":"So I'm like, I can't do"},{"startTime":1465.7009999999998,"endTime":1467.4109999999998,"body":"this math in my head."},{"startTime":1467.6209999999999,"endTime":1472.9309999999998,"body":"So let's say for instance, you're building"},{"startTime":1467.6209999999999,"endTime":1472.9309999999998,"body":"a half a million dollar business, okay?"},{"startTime":1472.961,"endTime":1481.5710000000001,"body":"And so your hourly rate, your rate is"},{"startTime":1472.961,"endTime":1481.5710000000001,"body":"$250 an hour, but to buy your time back,"},{"startTime":1481.751,"endTime":1486.9710000000002,"body":"you could pay up to $62.50 an hour for"},{"startTime":1481.751,"endTime":1486.9710000000002,"body":"anything that you are doing in your"},{"startTime":1486.9710000000002,"endTime":1488.4109999999998,"body":"business you shouldn't be doing anymore."},{"startTime":1489.5510000000002,"endTime":1492.0710000000001,"body":"So the, what are some of the tasks"},{"startTime":1489.5510000000002,"endTime":1492.0710000000001,"body":"that you do in your business that"},{"startTime":1492.0710000000001,"endTime":1493.5710000000001,"body":"you shouldn't be doing anymore?"},{"startTime":1493.5710000000001,"endTime":1494.231,"body":"Anybody wanna share?"},{"startTime":1494.231,"endTime":1495.4309999999998,"body":"I think I have a slide for this."},{"startTime":1495.521,"endTime":1496.631,"body":"Ha, I do look at that."},{"startTime":1496.9910000000002,"endTime":1497.501,"body":"Um, okay."},{"startTime":1497.5310000000002,"endTime":1499.1809999999998,"body":"So what are you doing"},{"startTime":1497.5310000000002,"endTime":1499.1809999999998,"body":"that's below your rate?"},{"startTime":1499.1809999999998,"endTime":1500.1409999999998,"body":"Anybody wanna share?"},{"startTime":1500.5359999999998,"endTime":1502.6760000000002,"body":"Answer emails, answering emails?"},{"startTime":1503.711,"endTime":1504.2810000000002,"body":"Yes."},{"startTime":1504.5510000000002,"endTime":1504.9109999999998,"body":"Yes."},{"startTime":1504.9109999999998,"endTime":1505.7210000000002,"body":"Answering emails."},{"startTime":1505.9309999999998,"endTime":1506.291,"body":"Okay."},{"startTime":1506.3509999999999,"endTime":1506.861,"body":"What, who else?"},{"startTime":1507.041,"endTime":1508.236,"body":"Scheduling consultations."},{"startTime":1508.4509999999998,"endTime":1509.9509999999998,"body":"Scheduling consultations?"},{"startTime":1509.981,"endTime":1510.7009999999998,"body":"A hundred percent."},{"startTime":1510.941,"endTime":1511.481,"body":"Yep."},{"startTime":1511.7810000000002,"endTime":1513.041,"body":"Can we automate that?"},{"startTime":1513.581,"endTime":1514.8410000000001,"body":"That's an easy one to automate, right?"},{"startTime":1514.8410000000001,"endTime":1516.401,"body":"So that's like one of those"},{"startTime":1514.8410000000001,"endTime":1516.401,"body":"where you don't even have to pay"},{"startTime":1516.401,"endTime":1517.361,"body":"somebody, you just automate it."},{"startTime":1517.361,"endTime":1517.691,"body":"That's free."},{"startTime":1518.111,"endTime":1518.8010000000002,"body":"Okay."},{"startTime":1519.4309999999998,"endTime":1519.9710000000002,"body":"Who else?"},{"startTime":1520.5960000000002,"endTime":1521.5159999999998,"body":"Customizing proposals."},{"startTime":1521.736,"endTime":1521.956,"body":"Yes."},{"startTime":1522.356,"endTime":1523.276,"body":"Customizing proposals."},{"startTime":1524.2659999999998,"endTime":1524.5559999999998,"body":"Okay."},{"startTime":1526.3909999999998,"endTime":1526.4509999999998,"body":"Yeah."},{"startTime":1526.4509999999998,"endTime":1526.452,"body":"Gracie."},{"startTime":1527.651,"endTime":1529.0310000000002,"body":"Like forms or following up with"},{"startTime":1529.644,"endTime":1530.0339999999999,"body":"Yeah."},{"startTime":1530.064,"endTime":1530.544,"body":"Pipeline."},{"startTime":1530.544,"endTime":1531.204,"body":"Yeah, exactly."},{"startTime":1531.204,"endTime":1533.4240000000002,"body":"Which can also be automated"},{"startTime":1531.204,"endTime":1533.4240000000002,"body":"to some degree, right?"},{"startTime":1533.4240000000002,"endTime":1535.374,"body":"Like reminders can be"},{"startTime":1533.4240000000002,"endTime":1535.374,"body":"set and things like that."},{"startTime":1535.764,"endTime":1538.434,"body":"Um, what are some of the"},{"startTime":1535.764,"endTime":1538.434,"body":"things you should stop doing?"},{"startTime":1538.434,"endTime":1540.1740000000002,"body":"And I, I want you guys"},{"startTime":1538.434,"endTime":1540.1740000000002,"body":"to write these down."},{"startTime":1540.6989999999998,"endTime":1542.7990000000002,"body":"Because these are things"},{"startTime":1540.6989999999998,"endTime":1542.7990000000002,"body":"you like when you go back."},{"startTime":1542.7990000000002,"endTime":1546.099,"body":"These are easy, like knock"},{"startTime":1542.7990000000002,"endTime":1546.099,"body":"'em out, like knock them out."},{"startTime":1546.369,"endTime":1547.6290000000001,"body":"What should you stop doing?"},{"startTime":1547.6290000000001,"endTime":1551.139,"body":"Are there any things that you guys know"},{"startTime":1547.6290000000001,"endTime":1551.139,"body":"that you're thinking about yourself?"},{"startTime":1551.139,"endTime":1553.479,"body":"Like is there something I should"},{"startTime":1551.139,"endTime":1553.479,"body":"stop doing in my business?"},{"startTime":1553.9959999999999,"endTime":1554.356,"body":"Anybody?"},{"startTime":1555.0159999999998,"endTime":1555.3460000000002,"body":"Yeah."},{"startTime":1555.376,"endTime":1559.4260000000002,"body":"Caly for me, and I know for"},{"startTime":1555.376,"endTime":1559.4260000000002,"body":"this is D, a bit different,"},{"startTime":1559.4260000000002,"endTime":1562.4260000000002,"body":"I'm a white vowel speechwriter"},{"startTime":1559.4260000000002,"endTime":1562.4260000000002,"body":"and I'm hundred percent remote."},{"startTime":1562.666,"endTime":1563.986,"body":"For me, one of the things I."},{"startTime":1564.331,"endTime":1566.581,"body":"To stop doing different services."},{"startTime":1566.6409999999998,"endTime":1567.001,"body":"Yeah."},{"startTime":1567.1209999999999,"endTime":1571.771,"body":"So editing a speech that somebody"},{"startTime":1567.1209999999999,"endTime":1571.771,"body":"already wrote felt like a quick, easy"},{"startTime":1571.771,"endTime":1574.381,"body":"way to, to get money in the bank."},{"startTime":1574.381,"endTime":1574.561,"body":"Yeah."},{"startTime":1574.8909999999998,"endTime":1578.9109999999998,"body":"But I found it took up too much"},{"startTime":1574.8909999999998,"endTime":1578.9109999999998,"body":"time compared to a full service,"},{"startTime":1579.331,"endTime":1581.2810000000002,"body":"full customized wedding speech."},{"startTime":1581.2810000000002,"endTime":1581.3709999999999,"body":"Mm-hmm."},{"startTime":1581.611,"endTime":1583.501,"body":"And so now I no longer"},{"startTime":1581.611,"endTime":1583.501,"body":"offer the editing service."},{"startTime":1583.6560000000002,"endTime":1584.0559999999998,"body":"Mm-hmm."},{"startTime":1584.1360000000002,"endTime":1585.2410000000002,"body":"Yeah, I think that's great."},{"startTime":1585.7810000000002,"endTime":1589.4710000000002,"body":"Um, can you share Caitlyn, 'cause I"},{"startTime":1585.7810000000002,"endTime":1589.4710000000002,"body":"think you have a really great example of"},{"startTime":1589.4710000000002,"endTime":1592.231,"body":"something you delegated out, which was."},{"startTime":1592.6960000000001,"endTime":1592.9959999999999,"body":"Yes."},{"startTime":1592.9959999999999,"endTime":1593.026,"body":"Okay."},{"startTime":1593.206,"endTime":1599.236,"body":"So the writing portion has always been, I"},{"startTime":1593.206,"endTime":1599.236,"body":"don't wanna say my baby, but it's been the"},{"startTime":1599.236,"endTime":1604.7859999999998,"body":"thing I've held the closest to me and I"},{"startTime":1599.236,"endTime":1604.7859999999998,"body":"was very, very hesitant to delegate that."},{"startTime":1604.7859999999998,"endTime":1607.276,"body":"And then through Brenda's"},{"startTime":1604.7859999999998,"endTime":1607.276,"body":"coaching program, I was inspired"},{"startTime":1607.276,"endTime":1610.606,"body":"to and I found the right fit."},{"startTime":1611.2659999999998,"endTime":1616.0359999999998,"body":"And that has been huge because I get off"},{"startTime":1611.2659999999998,"endTime":1616.0359999999998,"body":"of a call and instead of me having time"},{"startTime":1616.0359999999998,"endTime":1622.0960000000002,"body":"blocks on my calendar for me to transcribe"},{"startTime":1616.0359999999998,"endTime":1622.0960000000002,"body":"the audio, write the first draft, edit it."},{"startTime":1622.456,"endTime":1624.8259999999998,"body":"Now I use Fathom, so"},{"startTime":1622.456,"endTime":1624.8259999999998,"body":"it's already transcribed."},{"startTime":1624.8259999999998,"endTime":1628.5759999999998,"body":"I hand it to the writer, she gives me"},{"startTime":1624.8259999999998,"endTime":1628.5759999999998,"body":"the first draft, and then I go through"},{"startTime":1628.5759999999998,"endTime":1632.3259999999998,"body":"and punch it up and polish it and"},{"startTime":1628.5759999999998,"endTime":1632.3259999999998,"body":"put the brand voice into it to make"},{"startTime":1632.3259999999998,"endTime":1636.4060000000002,"body":"sure it has that, that feel to it."},{"startTime":1636.436,"endTime":1636.6160000000002,"body":"Yeah."},{"startTime":1636.6160000000002,"endTime":1639.8860000000002,"body":"That clients have come to expect"},{"startTime":1636.6160000000002,"endTime":1639.8860000000002,"body":"and it has saved hours every."},{"startTime":1640.4109999999998,"endTime":1641.731,"body":"Yeah, hours per client."},{"startTime":1642.3909999999998,"endTime":1644.9109999999998,"body":"I, the reason I ask Caitlyn tell"},{"startTime":1642.3909999999998,"endTime":1644.9109999999998,"body":"that story, and I hadn't planned on"},{"startTime":1644.9109999999998,"endTime":1647.0710000000001,"body":"that, so I'm glad that you raised"},{"startTime":1644.9109999999998,"endTime":1647.0710000000001,"body":"your hand, Kaitlyn, thank you."},{"startTime":1647.0710000000001,"endTime":1652.3210000000001,"body":"Is because a lot of times what I hear"},{"startTime":1647.0710000000001,"endTime":1652.3210000000001,"body":"from wedding planners especially, but"},{"startTime":1652.3210000000001,"endTime":1656.611,"body":"photographers and all the rest of the pros"},{"startTime":1652.3210000000001,"endTime":1656.611,"body":"in here too, is, but I have a creative"},{"startTime":1656.611,"endTime":1658.291,"body":"service so nobody can do it but me."},{"startTime":1659.1609999999998,"endTime":1659.8509999999999,"body":"That's what I thought."},{"startTime":1660.2859999999998,"endTime":1663.0759999999998,"body":"That's exactly what Caitlyn said to"},{"startTime":1660.2859999999998,"endTime":1663.0759999999998,"body":"us when she came into the program."},{"startTime":1663.0759999999998,"endTime":1664.1560000000002,"body":"And I was like, girl."},{"startTime":1664.7259999999999,"endTime":1668.8660000000002,"body":"Um, so everything can be outsourced,"},{"startTime":1664.7259999999999,"endTime":1668.8660000000002,"body":"everything can be delegated."},{"startTime":1669.0759999999998,"endTime":1673.0359999999998,"body":"But what I want you to hear about the way"},{"startTime":1669.0759999999998,"endTime":1673.0359999999998,"body":"Caitlyn did that is that she's not just"},{"startTime":1673.0359999999998,"endTime":1675.8259999999998,"body":"like, uh, okay, well then I guess I'll"},{"startTime":1673.0359999999998,"endTime":1675.8259999999998,"body":"just hire a bunch of writers and they'll"},{"startTime":1675.8259999999998,"endTime":1677.236,"body":"write and I hope they write like me."},{"startTime":1677.236,"endTime":1680.2659999999998,"body":"Like that's not, that's"},{"startTime":1677.236,"endTime":1680.2659999999998,"body":"not protecting your brand."},{"startTime":1680.611,"endTime":1680.9710000000002,"body":"Right."},{"startTime":1680.9710000000002,"endTime":1681.9910000000002,"body":"We wanna protect our brand."},{"startTime":1681.9910000000002,"endTime":1685.381,"body":"Of course, you have a unique service"},{"startTime":1681.9910000000002,"endTime":1685.381,"body":"that you provide, but what Caitlyn's"},{"startTime":1685.381,"endTime":1689.8210000000001,"body":"able to do is she's able to outsource"},{"startTime":1685.381,"endTime":1689.8210000000001,"body":"the first draft of it, which takes hours."},{"startTime":1689.9109999999998,"endTime":1692.1609999999998,"body":"And then all she has to do is"},{"startTime":1689.9109999999998,"endTime":1692.1609999999998,"body":"spend, I don't know how much time"},{"startTime":1692.1609999999998,"endTime":1694.381,"body":"she spends on it, but like an hour,"},{"startTime":1692.1609999999998,"endTime":1694.381,"body":"let's just say for instance, she's"},{"startTime":1694.381,"endTime":1698.9109999999998,"body":"going from now five or six hours to"},{"startTime":1694.381,"endTime":1698.9109999999998,"body":"an hour delivering the same quality."},{"startTime":1699.211,"endTime":1699.9309999999998,"body":"Okay."},{"startTime":1699.9309999999998,"endTime":1703.3210000000001,"body":"And in more transparency, it"},{"startTime":1699.9309999999998,"endTime":1703.3210000000001,"body":"is about finding the right fit"},{"startTime":1703.3210000000001,"endTime":1705.8709999999999,"body":"because I. Hired a second writer."},{"startTime":1705.8709999999999,"endTime":1705.9309999999998,"body":"Yeah."},{"startTime":1706.4710000000002,"endTime":1710.1009999999999,"body":"And after two projects, I, I"},{"startTime":1706.4710000000002,"endTime":1710.1009999999999,"body":"was like, this isn't a fit."},{"startTime":1710.131,"endTime":1710.4910000000002,"body":"Yeah."},{"startTime":1710.581,"endTime":1713.4309999999998,"body":"I had to spend too much"},{"startTime":1710.581,"endTime":1713.4309999999998,"body":"time revising his draft."},{"startTime":1713.4309999999998,"endTime":1715.6209999999999,"body":"The, the brand voice was too off."},{"startTime":1715.6809999999998,"endTime":1715.981,"body":"Yeah."},{"startTime":1715.981,"endTime":1718.5310000000002,"body":"That I could only learn"},{"startTime":1715.981,"endTime":1718.5310000000002,"body":"after him actually doing it."},{"startTime":1718.8010000000002,"endTime":1723.361,"body":"And so making sure, like when you find"},{"startTime":1718.8010000000002,"endTime":1723.361,"body":"that right person Oh, you hug them tight."},{"startTime":1723.3660000000002,"endTime":1723.506,"body":"Yeah."},{"startTime":1723.896,"endTime":1728.6409999999998,"body":"That part is key too, that it's not just"},{"startTime":1723.896,"endTime":1728.6409999999998,"body":"anyone who was written before can do this."},{"startTime":1728.731,"endTime":1728.791,"body":"Yeah."},{"startTime":1728.796,"endTime":1729.9060000000002,"body":"Like it's still flushing out."},{"startTime":1729.916,"endTime":1730.276,"body":"For your brand."},{"startTime":1731.416,"endTime":1731.956,"body":"Yes."},{"startTime":1732.0759999999998,"endTime":1733.276,"body":"Does that make sense for you guys?"},{"startTime":1733.276,"endTime":1738.5559999999998,"body":"Like there's ways to delegate out"},{"startTime":1733.276,"endTime":1738.5559999999998,"body":"pieces of what you do so that you"},{"startTime":1738.5559999999998,"endTime":1741.6160000000002,"body":"start working in only your hourly rate."},{"startTime":1741.6760000000002,"endTime":1741.916,"body":"Right?"},{"startTime":1741.916,"endTime":1746.146,"body":"So now think about how much more money"},{"startTime":1741.916,"endTime":1746.146,"body":"Caitlyn makes from one vow writing"},{"startTime":1746.146,"endTime":1748.7859999999998,"body":"because she can now do so many more."},{"startTime":1748.876,"endTime":1749.2659999999998,"body":"Right?"},{"startTime":1749.486,"endTime":1750.1160000000002,"body":"Okay."},{"startTime":1750.3259999999998,"endTime":1753.3259999999998,"body":"The last thing is, what high value"},{"startTime":1750.3259999999998,"endTime":1753.3259999999998,"body":"tasks should you double down on?"},{"startTime":1754.1360000000002,"endTime":1756.8660000000002,"body":"Any that you guys can think of that"},{"startTime":1754.1360000000002,"endTime":1756.8660000000002,"body":"you're like, oh, this is something"},{"startTime":1756.8660000000002,"endTime":1760.6160000000002,"body":"that actually I am doing and I work"},{"startTime":1756.8660000000002,"endTime":1760.6160000000002,"body":"within my hourly rate, like it is of my"},{"startTime":1760.6160000000002,"endTime":1762.5960000000002,"body":"value, but I'm not doing enough of it."},{"startTime":1763.046,"endTime":1763.4959999999999,"body":"Marketing."},{"startTime":1764.9660000000001,"endTime":1766.1360000000002,"body":"The networking sales."},{"startTime":1766.9460000000001,"endTime":1768.4759999999999,"body":"Marketing, networking and sales."},{"startTime":1770.5759999999998,"endTime":1771.416,"body":"Correct answer."},{"startTime":1771.4460000000001,"endTime":1773.126,"body":"There was, this was not a trick question."},{"startTime":1773.126,"endTime":1774.7160000000001,"body":"Marketing, networking, and sales."},{"startTime":1774.776,"endTime":1775.646,"body":"Oh, Patty, you're the best."},{"startTime":1775.646,"endTime":1776.336,"body":"Thank you so much."},{"startTime":1776.4820000000002,"endTime":1777.802,"body":"So here's what happens."},{"startTime":1778.372,"endTime":1784.0870000000002,"body":"We wake up, we go straight to our"},{"startTime":1778.372,"endTime":1784.0870000000002,"body":"computer and we open our inbox."},{"startTime":1784.9869999999999,"endTime":1785.677,"body":"And then guess what?"},{"startTime":1785.7369999999999,"endTime":1786.577,"body":"You never get out of it."},{"startTime":1786.8170000000002,"endTime":1789.1270000000002,"body":"And then at the end of the day, you're"},{"startTime":1786.8170000000002,"endTime":1789.1270000000002,"body":"like, I didn't follow up with leads."},{"startTime":1789.3970000000002,"endTime":1792.5469999999998,"body":"I didn't, um, you know,"},{"startTime":1789.3970000000002,"endTime":1792.5469999999998,"body":"I didn't market today."},{"startTime":1792.5469999999998,"endTime":1793.207,"body":"I didn't do a reel."},{"startTime":1793.207,"endTime":1794.347,"body":"I didn't engage on social media."},{"startTime":1794.347,"endTime":1794.497,"body":"Right."},{"startTime":1794.497,"endTime":1797.197,"body":"All the things that actually"},{"startTime":1794.497,"endTime":1797.197,"body":"make you money because we"},{"startTime":1797.197,"endTime":1798.9370000000001,"body":"let all the other tasks in."},{"startTime":1799.207,"endTime":1803.977,"body":"So, um, you can't scale a seven figure"},{"startTime":1799.207,"endTime":1803.977,"body":"business doing four figure tasks."},{"startTime":1804.6070000000002,"endTime":1806.6470000000002,"body":"And that's, that's honestly you"},{"startTime":1804.6070000000002,"endTime":1806.6470000000002,"body":"guys, what I want you to kind"},{"startTime":1806.6470000000002,"endTime":1807.847,"body":"of take away from this is like."},{"startTime":1807.952,"endTime":1811.282,"body":"Okay, stop doing four figure tests."},{"startTime":1811.3120000000001,"endTime":1814.582,"body":"And just to give you a quick example,"},{"startTime":1811.3120000000001,"endTime":1814.582,"body":"I mean, I've been in business for"},{"startTime":1814.642,"endTime":1817.7920000000001,"body":"a long time, you guys, and like I"},{"startTime":1814.642,"endTime":1817.7920000000001,"body":"said, I value my time wildly, but"},{"startTime":1817.7920000000001,"endTime":1821.9620000000002,"body":"last August when I read this book, I"},{"startTime":1817.7920000000001,"endTime":1821.9620000000002,"body":"was like, I think I read it in a day."},{"startTime":1822.1119999999999,"endTime":1824.992,"body":"'cause I was literally so intrigued by it."},{"startTime":1825.352,"endTime":1828.972,"body":"Um, I, I sent the audio version to Ali."},{"startTime":1829.032,"endTime":1831.7720000000002,"body":"If you guys haven't met Ali, she"},{"startTime":1829.032,"endTime":1831.7720000000002,"body":"is like my right arm to everything."},{"startTime":1832.0420000000001,"endTime":1832.6719999999998,"body":"I sent the book to her."},{"startTime":1832.6719999999998,"endTime":1834.202,"body":"I was like, I need you"},{"startTime":1832.6719999999998,"endTime":1834.202,"body":"to read this by Friday."},{"startTime":1834.6519999999998,"endTime":1835.6719999999998,"body":"And then we will meet."},{"startTime":1836.0469999999998,"endTime":1836.617,"body":"For brunch."},{"startTime":1836.887,"endTime":1841.6270000000002,"body":"And she was like, okay, I needed her to"},{"startTime":1836.887,"endTime":1841.6270000000002,"body":"read it 'cause I needed her to buy in."},{"startTime":1842.2569999999998,"endTime":1843.6070000000002,"body":"And I was like, here's the thing."},{"startTime":1843.787,"endTime":1845.8570000000002,"body":"My inbox I will never touch again."},{"startTime":1846.037,"endTime":1847.8970000000002,"body":"Like I'm never touching my inbox again."},{"startTime":1848.1070000000002,"endTime":1851.5269999999998,"body":"So if you guys have not heard my"},{"startTime":1848.1070000000002,"endTime":1851.5269999999998,"body":"recent podcast on this, I promise"},{"startTime":1851.5269999999998,"endTime":1855.0069999999998,"body":"you that I only look at that inbox on"},{"startTime":1851.5269999999998,"endTime":1855.0069999999998,"body":"Friday mornings for about 30 minutes"},{"startTime":1855.0670000000002,"endTime":1859.927,"body":"max, unless Ali slacks me and says,"},{"startTime":1855.0670000000002,"endTime":1859.927,"body":"urgent email needing your attention."},{"startTime":1859.9869999999999,"endTime":1860.2569999999998,"body":"Right?"},{"startTime":1860.2569999999998,"endTime":1862.0269999999998,"body":"Like if somebody sends"},{"startTime":1860.2569999999998,"endTime":1862.0269999999998,"body":"me something pressing."},{"startTime":1863.017,"endTime":1866.1670000000001,"body":"I, I'm gonna obviously pop in, but for"},{"startTime":1863.017,"endTime":1866.1670000000001,"body":"the most part it's either flagged for"},{"startTime":1866.1670000000001,"endTime":1871.177,"body":"me or she knows how to answer it, or she"},{"startTime":1866.1670000000001,"endTime":1871.177,"body":"forwards it or she does it or whatever."},{"startTime":1871.207,"endTime":1871.7169999999999,"body":"Right."},{"startTime":1871.8970000000002,"endTime":1875.3170000000002,"body":"And the time I have gotten"},{"startTime":1871.8970000000002,"endTime":1875.3170000000002,"body":"back, because think about it."},{"startTime":1875.4370000000001,"endTime":1878.557,"body":"I know, I know there's some of you in"},{"startTime":1875.4370000000001,"endTime":1878.557,"body":"here that are like, I couldn't do that."},{"startTime":1878.5870000000002,"endTime":1879.427,"body":"No, it doesn't work for me."},{"startTime":1879.6070000000002,"endTime":1880.807,"body":"Thank you though for the suggestion."},{"startTime":1884.0469999999998,"endTime":1884.947,"body":"It does work."},{"startTime":1885.037,"endTime":1888.577,"body":"Because the thing is, is how"},{"startTime":1885.037,"endTime":1888.577,"body":"often do you get an email where"},{"startTime":1888.577,"endTime":1891.6920000000002,"body":"it's like a vendor asking, what"},{"startTime":1888.577,"endTime":1891.6920000000002,"body":"time did you need me There again?"},{"startTime":1892.2520000000002,"endTime":1896.452,"body":"What time do we get vendor access"},{"startTime":1892.2520000000002,"endTime":1896.452,"body":"or a, a client emails you and"},{"startTime":1896.452,"endTime":1899.4219999999998,"body":"they're like, who'd you say that"},{"startTime":1896.452,"endTime":1899.4219999999998,"body":"DJ was that I should reach out to?"},{"startTime":1899.722,"endTime":1901.7920000000001,"body":"Or, you know, I have a thousand dollars."},{"startTime":1901.7920000000001,"endTime":1903.262,"body":"Which photographer should I reach out to?"},{"startTime":1903.322,"endTime":1904.7920000000001,"body":"You're like, none of them."},{"startTime":1905.117,"endTime":1909.412,"body":"Um, but, but you know,"},{"startTime":1905.117,"endTime":1909.412,"body":"everyone has a budget."},{"startTime":1909.622,"endTime":1913.2369999999999,"body":"Um, but your team, someone on"},{"startTime":1909.622,"endTime":1913.2369999999999,"body":"your team can answer those."},{"startTime":1913.957,"endTime":1915.517,"body":"And then flag them."},{"startTime":1915.697,"endTime":1916.057,"body":"Right."},{"startTime":1916.057,"endTime":1919.177,"body":"So I might have at this point,"},{"startTime":1916.057,"endTime":1919.177,"body":"honestly, we've been doing this"},{"startTime":1919.177,"endTime":1920.677,"body":"for a long time, I'm not gonna lie."},{"startTime":1920.707,"endTime":1922.0670000000002,"body":"It was bumpy in the beginning, right, Ali?"},{"startTime":1922.0870000000002,"endTime":1922.6870000000001,"body":"We were like."},{"startTime":1923.0919999999999,"endTime":1923.4219999999998,"body":"Do."},{"startTime":1923.4219999999998,"endTime":1924.2920000000001,"body":"How do we flag this one?"},{"startTime":1924.2920000000001,"endTime":1925.0420000000001,"body":"How do we flag this one?"},{"startTime":1925.0420000000001,"endTime":1925.822,"body":"Can you answer this one?"},{"startTime":1926.032,"endTime":1928.822,"body":"But the more she learned how"},{"startTime":1926.032,"endTime":1928.822,"body":"I would answer something."},{"startTime":1928.822,"endTime":1930.9820000000002,"body":"So a lot of times, like she would"},{"startTime":1928.822,"endTime":1930.9820000000002,"body":"flag something and I would say,"},{"startTime":1930.9820000000002,"endTime":1932.122,"body":"Hey, you could have answered this."},{"startTime":1932.122,"endTime":1934.762,"body":"I copied it back to the inbox so"},{"startTime":1932.122,"endTime":1934.762,"body":"you could see how I answered it."},{"startTime":1935.0919999999999,"endTime":1936.952,"body":"Um, but for next time, you'll know, right?"},{"startTime":1937.0420000000001,"endTime":1939.472,"body":"So in the beginning, yeah, it's a"},{"startTime":1937.0420000000001,"endTime":1939.472,"body":"little choppy, but we give up and we"},{"startTime":1939.472,"endTime":1940.702,"body":"think like, oh, that wasn't worth it."},{"startTime":1940.702,"endTime":1941.302,"body":"I spent too much time."},{"startTime":1941.5420000000001,"endTime":1942.472,"body":"I promise you guys."},{"startTime":1942.472,"endTime":1947.557,"body":"I. Promise you this is like the biggest"},{"startTime":1942.472,"endTime":1947.557,"body":"game changer of my entire business because"},{"startTime":1947.557,"endTime":1949.207,"body":"I do not get in that inbox anymore."},{"startTime":1949.5069999999998,"endTime":1953.2569999999998,"body":"So that's something that I think is"},{"startTime":1949.5069999999998,"endTime":1953.2569999999998,"body":"really, really important to think about is"},{"startTime":1953.5269999999998,"endTime":1955.447,"body":"what four figure tasks can you delegate?"},{"startTime":1955.447,"endTime":1957.697,"body":"And now you should have a"},{"startTime":1955.447,"endTime":1957.697,"body":"number, you should have a"},{"startTime":1957.697,"endTime":1959.677,"body":"number sitting in front of you."},{"startTime":1959.977,"endTime":1961.867,"body":"What can I pay someone to do tasks?"},{"startTime":1961.8970000000002,"endTime":1965.4669999999999,"body":"And if you're, if, if your number was"},{"startTime":1961.8970000000002,"endTime":1965.4669999999999,"body":"like 1250, let's be honest, right?"},{"startTime":1965.4669999999999,"endTime":1967.0269999999998,"body":"Sometimes it's like, oh, 1250."},{"startTime":1967.0269999999998,"endTime":1970.1470000000002,"body":"Okay, who am I finding to"},{"startTime":1967.0269999999998,"endTime":1970.1470000000002,"body":"do work for 1250 an hour?"},{"startTime":1970.177,"endTime":1970.2969999999998,"body":"Fiverr."},{"startTime":1971.017,"endTime":1972.577,"body":"Upwork, they're there."},{"startTime":1972.6070000000002,"endTime":1977.1670000000001,"body":"Like find people to do tasks that you can,"},{"startTime":1972.6070000000002,"endTime":1977.1670000000001,"body":"little tasks that you just do on a daily"},{"startTime":1977.1670000000001,"endTime":1980.017,"body":"basis that don't move the needle, right?"},{"startTime":1980.077,"endTime":1983.137,"body":"You can do it, and if you have questions"},{"startTime":1980.077,"endTime":1983.137,"body":"about how you can do it, Ali and I are"},{"startTime":1983.137,"endTime":1987.3370000000002,"body":"both here for the next two days, so please"},{"startTime":1983.137,"endTime":1987.3370000000002,"body":"ask us because we're happy to share."},{"startTime":1987.727,"endTime":1988.0870000000002,"body":"Okay?"},{"startTime":1988.267,"endTime":1989.767,"body":"So we're just gonna recap."},{"startTime":1989.7969999999998,"endTime":1990.6670000000001,"body":"Buy back your time."},{"startTime":1990.697,"endTime":1991.747,"body":"Buy back your growth."},{"startTime":1992.287,"endTime":2000.207,"body":"Delegate a $25 an hour task to reinvest"},{"startTime":1992.287,"endTime":2000.207,"body":"that time into a $250 an hour CEO task."},{"startTime":2001.137,"endTime":2001.887,"body":"Does that make sense?"},{"startTime":2002.697,"endTime":2006.807,"body":"You're going to delegate out a task, not"},{"startTime":2002.697,"endTime":2006.807,"body":"so you can go eat bon bons on your couch."},{"startTime":2008.2769999999998,"endTime":2009.387,"body":"That's not it."},{"startTime":2009.447,"endTime":2013.8570000000002,"body":"We're delegating out a task to get"},{"startTime":2009.447,"endTime":2013.8570000000002,"body":"an hour back so that we can grow."},{"startTime":2014.5469999999998,"endTime":2017.3970000000002,"body":"You're focused on growth,"},{"startTime":2014.5469999999998,"endTime":2017.3970000000002,"body":"sales, marketing, networking."},{"startTime":2017.847,"endTime":2018.207,"body":"Okay."},{"startTime":2018.5069999999998,"endTime":2019.1670000000001,"body":"Marketing and networking."},{"startTime":2019.1670000000001,"endTime":2019.767,"body":"You're kind of same thing."},{"startTime":2020.2169999999999,"endTime":2022.4669999999999,"body":"Um, okay, so your commitment to yourself."},{"startTime":2022.4669999999999,"endTime":2025.5269999999998,"body":"Write this down in your"},{"startTime":2022.4669999999999,"endTime":2025.5269999999998,"body":"journal, in your notebook."},{"startTime":2025.872,"endTime":2030.3120000000001,"body":"On your computer, on your wrist,"},{"startTime":2025.872,"endTime":2030.3120000000001,"body":"wherever you wanna write it."},{"startTime":2031.0620000000001,"endTime":2033.4620000000002,"body":"I want you to write down what"},{"startTime":2031.0620000000001,"endTime":2033.4620000000002,"body":"is your commitment to yourself."},{"startTime":2033.4620000000002,"endTime":2037.452,"body":"And to be honest, you guys, this is"},{"startTime":2033.4620000000002,"endTime":2037.452,"body":"actually a really great writing prompt"},{"startTime":2037.452,"endTime":2038.832,"body":"for your letter to yourself too."},{"startTime":2039.2520000000002,"endTime":2042.372,"body":"By the end of this year, I"},{"startTime":2039.2520000000002,"endTime":2042.372,"body":"will have stopped doing what?"},{"startTime":2042.762,"endTime":2044.832,"body":"You don't have to do that, but"},{"startTime":2042.762,"endTime":2044.832,"body":"I'm just giving you an example of"},{"startTime":2044.832,"endTime":2045.8819999999998,"body":"what you can write to yourself."},{"startTime":2046.182,"endTime":2050.3819999999996,"body":"I will stop doing what and then,"},{"startTime":2046.182,"endTime":2050.3819999999996,"body":"and I will use that time to what?"},{"startTime":2051.6119999999996,"endTime":2053.082,"body":"What's your commitment to yourself?"},{"startTime":2053.1119999999996,"endTime":2055.872,"body":"It's worth you making this"},{"startTime":2053.1119999999996,"endTime":2055.872,"body":"commitment to yourself."},{"startTime":2055.932,"endTime":2060.042,"body":"Okay, I'm gonna give you guys just"},{"startTime":2055.932,"endTime":2060.042,"body":"a second to do that this week."},{"startTime":2060.042,"endTime":2064.752,"body":"I will stop doing what"},{"startTime":2060.042,"endTime":2064.752,"body":"to spend that time doing."},{"startTime":2065.142,"endTime":2065.6519999999996,"body":"What?"},{"startTime":2067.2419999999997,"endTime":2070.5119999999997,"body":"A really quick, good example of this"},{"startTime":2067.2419999999997,"endTime":2070.5119999999997,"body":"would be, and I shared this with a CEO"},{"startTime":2070.5119999999997,"endTime":2076.9019999999996,"body":"yesterday, was, um, when you get up in"},{"startTime":2070.5119999999997,"endTime":2076.9019999999996,"body":"the morning, make a list for yourself"},{"startTime":2076.9019999999996,"endTime":2080.142,"body":"of the things you have to do before"},{"startTime":2076.9019999999996,"endTime":2080.142,"body":"you're allowed to check your inbox."},{"startTime":2080.3819999999996,"endTime":2084.0719999999997,"body":"If you're not giving up your inbox yet"},{"startTime":2080.3819999999996,"endTime":2084.0719999999997,"body":"before you are allowed to check your"},{"startTime":2084.0719999999997,"endTime":2086.142,"body":"inbox or your Slack, don't use that."},{"startTime":2086.142,"endTime":2089.3219999999997,"body":"Like, my slack now has become a little"},{"startTime":2086.142,"endTime":2089.3219999999997,"body":"bit of like an inbox because I use it"},{"startTime":2089.3219999999997,"endTime":2094.3619999999996,"body":"for so much, but I, I do not open slack"},{"startTime":2089.3219999999997,"endTime":2094.3619999999996,"body":"until my marketing and my sales are done."},{"startTime":2095.352,"endTime":2097.9919999999997,"body":"Don't do it if it's not worth it."},{"startTime":2098.3219999999997,"endTime":2102.2219999999998,"body":"If it's your inbox, if it's your Slack,"},{"startTime":2098.3219999999997,"endTime":2102.2219999999998,"body":"if it's your team, set a time and say, I"},{"speaker":"am not available until 10","startTime":2102.2219999999998,"endTime":2105.8819999999996,"body":"00 AM unless the"},{"speaker":"am not available until 10","startTime":2102.2219999999998,"endTime":2105.8819999999996,"body":"venue is on fire and the wedding is today."},{"speaker":"am not available until 10","startTime":2107.3819999999996,"endTime":2109.272,"body":"Sorry, because."},{"speaker":"am not available until 10","startTime":2109.932,"endTime":2114.792,"body":"Our company is it it, it has to have"},{"speaker":"am not available until 10","startTime":2109.932,"endTime":2114.792,"body":"me focused on sales and marketing."},{"speaker":"am not available until 10","startTime":2115.0919999999996,"endTime":2117.642,"body":"So before you open your inbox, before"},{"speaker":"am not available until 10","startTime":2115.0919999999996,"endTime":2117.642,"body":"you open your Slack, before you start"},{"speaker":"am not available until 10","startTime":2117.642,"endTime":2122.292,"body":"chatting with your team, engage on"},{"speaker":"am not available until 10","startTime":2117.642,"endTime":2122.292,"body":"social media, whatever networking"},{"speaker":"am not available until 10","startTime":2122.292,"endTime":2124.7819999999997,"body":"you need to do, like if it's setting"},{"speaker":"am not available until 10","startTime":2122.292,"endTime":2124.7819999999997,"body":"an appointment with another vendor,"},{"speaker":"am not available until 10","startTime":2124.9019999999996,"endTime":2129.192,"body":"follow up with all of your leads before"},{"speaker":"am not available until 10","startTime":2124.9019999999996,"endTime":2129.192,"body":"you let the rest of the world in."},{"speaker":"am not available until 10","startTime":2129.567,"endTime":2129.837,"body":"Okay."},{"speaker":"am not available until 10","startTime":2129.837,"endTime":2130.7969999999996,"body":"Your business depends on it."},{"speaker":"am not available until 10","startTime":2131.2169999999996,"endTime":2133.287,"body":"Okay, so at the beginning of"},{"speaker":"am not available until 10","startTime":2131.2169999999996,"endTime":2133.287,"body":"this presentation, this all"},{"speaker":"am not available until 10","startTime":2133.287,"endTime":2134.457,"body":"started with a watch, right?"},{"speaker":"am not available until 10","startTime":2134.457,"endTime":2137.5469999999996,"body":"So Bubba Watson, Dan"},{"speaker":"am not available until 10","startTime":2134.457,"endTime":2137.5469999999996,"body":"Martell has a Bubba Watson."},{"speaker":"am not available until 10","startTime":2137.5769999999998,"endTime":2139.1369999999997,"body":"He wears it to remind himself."},{"speaker":"am not available until 10","startTime":2139.1369999999997,"endTime":2143.5769999999998,"body":"And while I won't be giving you guys"},{"speaker":"am not available until 10","startTime":2139.1369999999997,"endTime":2143.5769999999998,"body":"Bubba Watson's, I know my husband"},{"speaker":"am not available until 10","startTime":2143.5769999999998,"endTime":2145.317,"body":"would be like, hello, where's my swag?"},{"speaker":"am not available until 10","startTime":2145.647,"endTime":2149.2169999999996,"body":"Um, I won't be giving you guys Bubba"},{"speaker":"am not available until 10","startTime":2145.647,"endTime":2149.2169999999996,"body":"Watson's, I am gonna give you a clock."},{"speaker":"am not available until 10","startTime":2150.2019999999998,"endTime":2152.6319999999996,"body":"So the, this is the wedding pro CEO clock."},{"speaker":"am not available until 10","startTime":2152.662,"endTime":2155.1519999999996,"body":"Each one of you has one in front"},{"speaker":"am not available until 10","startTime":2152.662,"endTime":2155.1519999999996,"body":"of you, but we want you to have a"},{"speaker":"am not available until 10","startTime":2155.1519999999996,"endTime":2157.732,"body":"reminder of what is your hour worth."},{"speaker":"am not available until 10","startTime":2158.0319999999997,"endTime":2160.522,"body":"So Hailey's in the back with,"},{"speaker":"am not available until 10","startTime":2158.0319999999997,"endTime":2160.522,"body":"She Lettering and she's gonna"},{"speaker":"am not available until 10","startTime":2160.522,"endTime":2161.872,"body":"be engraving your clock."},{"speaker":"am not available until 10","startTime":2162.982,"endTime":2167.3619999999996,"body":"So during the break, and I know"},{"speaker":"am not available until 10","startTime":2162.982,"endTime":2167.3619999999996,"body":"Hailey is amazing also, Hailey"},{"speaker":"am not available until 10","startTime":2167.3619999999996,"endTime":2168.8619999999996,"body":"did like all of our signage."},{"speaker":"am not available until 10","startTime":2168.8619999999996,"endTime":2171.562,"body":"All, I mean, so much"},{"speaker":"am not available until 10","startTime":2168.8619999999996,"endTime":2171.562,"body":"of this, she's amazing."},{"speaker":"am not available until 10","startTime":2172.942,"endTime":2174.8619999999996,"body":"So she's gonna be engraving all day today."},{"speaker":"am not available until 10","startTime":2174.8619999999996,"endTime":2177.352,"body":"So she has post-its in"},{"speaker":"am not available until 10","startTime":2174.8619999999996,"endTime":2177.352,"body":"the back at her table."},{"speaker":"am not available until 10","startTime":2177.7019999999998,"endTime":2180.042,"body":"Write what you want as your reminder."},{"speaker":"am not available until 10","startTime":2180.042,"endTime":2183.9719999999998,"body":"It can be either your hourly rate, it"},{"speaker":"am not available until 10","startTime":2180.042,"endTime":2183.9719999999998,"body":"can be your name, and your hourly rate."},{"speaker":"am not available until 10","startTime":2184.1519999999996,"endTime":2187.4819999999995,"body":"It could be the date, today's date,"},{"speaker":"am not available until 10","startTime":2184.1519999999996,"endTime":2187.4819999999995,"body":"it could be whatever will make you,"},{"speaker":"am not available until 10","startTime":2187.4819999999995,"endTime":2188.9819999999995,"body":"if it's sitting on your desk, go."},{"speaker":"am not available until 10","startTime":2189.3269999999998,"endTime":2190.5869999999995,"body":"Why did I say yes to that?"},{"speaker":"am not available until 10","startTime":2190.707,"endTime":2192.267,"body":"Like, I should stop doing that."},{"speaker":"am not available until 10","startTime":2192.267,"endTime":2195.207,"body":"I want you to have a reminder"},{"speaker":"am not available until 10","startTime":2192.267,"endTime":2195.207,"body":"just like Dan Martel does."},{"speaker":"am not available until 10","startTime":2195.207,"endTime":2199.1969999999997,"body":"And then really quick before we take"},{"speaker":"am not available until 10","startTime":2195.207,"endTime":2199.1969999999997,"body":"our first break, this is our team."},{"speaker":"am not available until 10","startTime":2199.1969999999997,"endTime":2201.1769999999997,"body":"If you guys don't know who our"},{"speaker":"am not available until 10","startTime":2199.1969999999997,"endTime":2201.1769999999997,"body":"team is, I just wanted you to"},{"speaker":"am not available until 10","startTime":2201.1769999999997,"endTime":2202.4069999999997,"body":"be able to put names with faces."},{"speaker":"am not available until 10","startTime":2202.4069999999997,"endTime":2204.1169999999997,"body":"Obviously I think you know me."},{"speaker":"am not available until 10","startTime":2204.207,"endTime":2205.8969999999995,"body":"Uh, a lot of you know Katy in the back."},{"speaker":"am not available until 10","startTime":2205.8969999999995,"endTime":2207.9269999999997,"body":"Katy is our associate"},{"speaker":"am not available until 10","startTime":2205.8969999999995,"endTime":2207.9269999999997,"body":"coach and Wedding Pro, CEO."},{"speaker":"am not available until 10","startTime":2208.227,"endTime":2212.2769999999996,"body":"Erica is our new community manager,"},{"speaker":"am not available until 10","startTime":2208.227,"endTime":2212.2769999999996,"body":"so we're so excited to have Erica."},{"speaker":"am not available until 10","startTime":2212.7519999999995,"endTime":2216.352,"body":"Um, inside of our programs, Susan"},{"speaker":"am not available until 10","startTime":2212.7519999999995,"endTime":2216.352,"body":"Sutherland is a beast in the back."},{"speaker":"am not available until 10","startTime":2216.352,"endTime":2219.832,"body":"She was my mentor forever,"},{"speaker":"am not available until 10","startTime":2216.352,"endTime":2219.832,"body":"so, uh, get to know her."},{"speaker":"am not available until 10","startTime":2220.0419999999995,"endTime":2222.0519999999997,"body":"And then Ali, I think most"},{"speaker":"am not available until 10","startTime":2220.0419999999995,"endTime":2222.0519999999997,"body":"of you guys have met Ali."},{"speaker":"am not available until 10","startTime":2222.2619999999997,"endTime":2224.9019999999996,"body":"If you have any questions"},{"speaker":"am not available until 10","startTime":2222.2619999999997,"endTime":2224.9019999999996,"body":"throughout the week, grab any"},{"speaker":"am not available until 10","startTime":2224.9019999999996,"endTime":2226.4919999999997,"body":"speaker, but grab any of our team."},{"speaker":"am not available until 10","startTime":2226.6719999999996,"endTime":2229.432,"body":"If you wanna know more about like"},{"speaker":"am not available until 10","startTime":2226.6719999999996,"endTime":2229.432,"body":"Wedding Pro CEO, if you're not already"},{"speaker":"am not available until 10","startTime":2229.432,"endTime":2231.0219999999995,"body":"part of it, grab one of us as well."},{"speaker":"am not available until 10","startTime":2231.2969999999996,"endTime":2233.3369999999995,"body":"And, um, yeah, we're"},{"speaker":"am not available until 10","startTime":2231.2969999999996,"endTime":2233.3369999999995,"body":"gonna go on a quick break."},{"speaker":"am not available until 10","startTime":2233.3369999999995,"endTime":2235.767,"body":"Make sure you drop off your clock"},{"speaker":"am not available until 10","startTime":2233.3369999999995,"endTime":2235.767,"body":"with Hailey in the back and I'll"},{"speaker":"am not available until 10","startTime":2235.767,"endTime":2237.1769999999997,"body":"see you guys in just a little bit."},{"speaker":"am not available until 10","startTime":2237.1769999999997,"endTime":2239.0669999999996,"body":"You got about 10 minutes."}]}