{"version":"1.0.0","segments":[{"startTime":65.37,"endTime":66.45,"body":"Hey there, CEO."},{"startTime":66.45,"endTime":69.81,"body":"It's Brandee here and I wanted to let"},{"startTime":66.45,"endTime":69.81,"body":"you know that we are hitting pause on new"},{"startTime":69.81,"endTime":74.30600000000001,"body":"episodes for the month of July so that"},{"startTime":69.81,"endTime":74.30600000000001,"body":"our team can rest,  reset and gear up"},{"startTime":74.30600000000001,"endTime":78.02600000000001,"body":"for all the new strategies that we are"},{"startTime":74.30600000000001,"endTime":78.02600000000001,"body":"bringing you for the back half of 2025."},{"startTime":78.02600000000001,"endTime":81.24600000000001,"body":"But do not worry because we are not"},{"startTime":78.02600000000001,"endTime":81.24600000000001,"body":"leaving you hanging  all month long."},{"startTime":81.24600000000001,"endTime":85.156,"body":"We're bringing back some of our most"},{"startTime":81.24600000000001,"endTime":85.156,"body":"downloaded, most popular episodes,"},{"startTime":85.209,"endTime":89.313,"body":"the ones that you drop into our dms"},{"startTime":85.209,"endTime":89.313,"body":"and have the most questions about."},{"startTime":89.509,"endTime":93.599,"body":"In this episode, we are bringing back"},{"startTime":89.509,"endTime":93.599,"body":"episode 251 where we talk about how to"},{"startTime":93.599,"endTime":96.587,"body":"be better than 99%  of wedding pros."},{"startTime":96.587,"endTime":98.71700000000001,"body":"I share five strategies in this episode."},{"startTime":98.71700000000001,"endTime":103.757,"body":"Simple strategies to help you be"},{"startTime":98.71700000000001,"endTime":103.757,"body":"part of the 1% in your market that"},{"startTime":103.757,"endTime":106.404,"body":"is leading the industry in your area."},{"startTime":106.416,"endTime":108.766,"body":"And honestly, these are"},{"startTime":106.416,"endTime":108.766,"body":"not difficult strategies."},{"startTime":108.796,"endTime":111.766,"body":"They're not things that are gonna"},{"startTime":108.796,"endTime":111.766,"body":"take you years or months to execute."},{"startTime":111.81200000000001,"endTime":115.409,"body":"They're simple things that you need"},{"startTime":111.81200000000001,"endTime":115.409,"body":"to be reminded about, about how you"},{"startTime":115.409,"endTime":119.93900000000001,"body":"can beat 99% of the other people in"},{"startTime":115.409,"endTime":119.93900000000001,"body":"your market just from doing these."},{"startTime":120.054,"endTime":121.32000000000001,"body":"Simple five strategies."},{"startTime":121.32000000000001,"endTime":125.01,"body":"So if you've never listened to this"},{"startTime":121.32000000000001,"endTime":125.01,"body":"episode or if it's a refresher, I want you"},{"startTime":125.01,"endTime":129.61,"body":"to tune in and make sure that you get just"},{"startTime":125.01,"endTime":129.61,"body":"even one golden nugget from it that you"},{"startTime":129.61,"endTime":133.757,"body":"can implement in your business right away"},{"startTime":129.61,"endTime":133.757,"body":"to really help you to be part of that 1%."},{"startTime":134.157,"endTime":137.534,"body":"Now behind the scenes, our team is"},{"startTime":134.157,"endTime":137.534,"body":"working on a few things, I wanna"},{"startTime":137.534,"endTime":140.684,"body":"bring them to your attention before"},{"startTime":137.534,"endTime":140.684,"body":"we get into this episode number one,"},{"startTime":140.734,"endTime":144.364,"body":"We have officially announced that"},{"startTime":140.734,"endTime":144.364,"body":"the wedding Pro CEO Summit 2026,"},{"startTime":144.424,"endTime":146.014,"body":"will be in Orlando, Florida."},{"startTime":146.05,"endTime":151.584,"body":"I am bringing it back home into my market,"},{"startTime":146.05,"endTime":151.584,"body":"my backyard, and I cannot wait to welcome"},{"startTime":151.584,"endTime":154.43200000000002,"body":"so many CEOs here to Sunny Orlando."},{"startTime":154.462,"endTime":156.772,"body":"June 1st through fourth, 2026."},{"startTime":156.80200000000002,"endTime":160.312,"body":"It's year five,  we are"},{"startTime":156.80200000000002,"endTime":160.312,"body":"pulling out all the stops."},{"startTime":160.312,"endTime":163.55200000000002,"body":"So our team is feverishly working"},{"startTime":160.312,"endTime":163.55200000000002,"body":"behind the scenes Tickets will"},{"startTime":163.55200000000002,"endTime":165.185,"body":"open to the wait list first."},{"startTime":165.185,"endTime":168.61200000000002,"body":"So if you're not currently on the wait"},{"startTime":165.185,"endTime":168.61200000000002,"body":"list,  I want you to head over to wedding"},{"startTime":168.61200000000002,"endTime":174.263,"body":"pro ceo.com slash summit join the wait"},{"startTime":168.61200000000002,"endTime":174.263,"body":"list because they will get tickets first."},{"startTime":174.263,"endTime":176.84300000000002,"body":"And once the tickets"},{"startTime":174.263,"endTime":176.84300000000002,"body":"sell out, they are gone."},{"startTime":176.84300000000002,"endTime":180.083,"body":"this is a boutique event, designed to"},{"startTime":176.84300000000002,"endTime":180.083,"body":"help us really dig into your business"},{"startTime":180.083,"endTime":183.77,"body":"over three days, we wanna make sure that"},{"startTime":180.083,"endTime":183.77,"body":"we can keep it that way so we will be"},{"startTime":183.77,"endTime":188.743,"body":"capping tickets Make sure you are on the"},{"startTime":183.77,"endTime":188.743,"body":"wait list, wedding pro ceo.com/summit"},{"startTime":188.743,"endTime":191.251,"body":"for Wedding Pro CEO Summit 2026."},{"startTime":191.401,"endTime":194.553,"body":"The second thing that we are working"},{"startTime":191.401,"endTime":194.553,"body":"on behind the scenes here in July"},{"startTime":194.553,"endTime":197.763,"body":"while we are taking this rest and"},{"startTime":194.553,"endTime":197.763,"body":"reset break is we are doing a daily"},{"startTime":197.763,"endTime":199.537,"body":"email that we're calling the Shift."},{"startTime":199.597,"endTime":203.52700000000002,"body":"This is an email that is delivered to"},{"startTime":199.597,"endTime":203.52700000000002,"body":"your inbox every single weekday morning."},{"startTime":203.52700000000002,"endTime":207.393,"body":"It's one  high level shift"},{"startTime":203.52700000000002,"endTime":207.393,"body":"designed to grow your profit and"},{"startTime":207.393,"endTime":210.957,"body":"buy back your time, and Emails"},{"startTime":207.393,"endTime":210.957,"body":"take less than 60 seconds to read."},{"startTime":210.987,"endTime":214.887,"body":"We are having an absolute blast writing"},{"startTime":210.987,"endTime":214.887,"body":"them and getting these strategies into"},{"startTime":214.887,"endTime":219.425,"body":"your inbox, we have been getting the"},{"startTime":214.887,"endTime":219.425,"body":"most fun response when people reply."},{"startTime":219.425,"endTime":222.725,"body":"We absolutely love getting your"},{"startTime":219.425,"endTime":222.725,"body":"replies, so please be sure to do so."},{"startTime":222.725,"endTime":225.485,"body":"If you love an email, if something"},{"startTime":222.725,"endTime":225.485,"body":"resonated with you, if you have"},{"startTime":225.485,"endTime":228.155,"body":"a question,  please hit reply"},{"startTime":225.485,"endTime":228.155,"body":"and let us know if you're not."},{"startTime":228.33,"endTime":229.89000000000001,"body":"Already getting the shift."},{"startTime":229.99,"endTime":230.95000000000002,"body":"What are you waiting for?"},{"startTime":231.01,"endTime":236.22,"body":"Jump over to wedding pro ceo.com/the"},{"startTime":231.01,"endTime":236.22,"body":"shift make sure that you're signed up."},{"startTime":236.22,"endTime":240.45000000000002,"body":"This is a test that we're doing for the"},{"startTime":236.22,"endTime":240.45000000000002,"body":"month of July to see how it goes, to see"},{"startTime":240.45000000000002,"endTime":242.433,"body":"if you guys like getting a daily email."},{"startTime":242.433,"endTime":245.34300000000002,"body":"if this is something that's actually"},{"startTime":242.433,"endTime":245.34300000000002,"body":"moving the needle in your business, if"},{"startTime":245.34300000000002,"endTime":248.811,"body":"it's something we will keep up, if it's"},{"startTime":245.34300000000002,"endTime":248.811,"body":"something that's not really working,"},{"startTime":248.811,"endTime":250.166,"body":"you don't love the daily emails."},{"startTime":250.166,"endTime":252.116,"body":"We'll look at changing it up after July."},{"startTime":252.116,"endTime":253.136,"body":"So this is a fun test."},{"startTime":253.136,"endTime":256.406,"body":"We always love to test things in our"},{"startTime":253.136,"endTime":256.406,"body":"own business so that we can bring"},{"startTime":256.406,"endTime":259.70500000000004,"body":"you the best strategies to grow"},{"startTime":256.406,"endTime":259.70500000000004,"body":"and scale your wedding business."},{"startTime":259.875,"endTime":260.41499999999996,"body":"CEOs?"},{"startTime":260.41499999999996,"endTime":263.20500000000004,"body":"If you're a first time listener,"},{"startTime":260.41499999999996,"endTime":263.20500000000004,"body":"welcome and if you're a long"},{"startTime":263.20500000000004,"endTime":264.45000000000005,"body":"time listener, welcome back."},{"startTime":264.77,"endTime":267.975,"body":"I am so excited for you to dig into"},{"startTime":264.77,"endTime":267.975,"body":"this episode about how to be better"},{"startTime":267.975,"endTime":272.19,"body":"than 99% of Wedding Pros,  this"},{"startTime":267.975,"endTime":272.19,"body":"replay episode, let's dig in."},{"startTime":273.477,"endTime":278.847,"body":"The reason that so many small business"},{"startTime":273.477,"endTime":278.847,"body":"owners fail to thrive is because so few"},{"startTime":278.847,"endTime":284.78700000000003,"body":"people are willing to do what it takes to"},{"startTime":278.847,"endTime":284.78700000000003,"body":"become excellent in scaling your business."},{"startTime":285.41700000000003,"endTime":286.557,"body":"Hey there, CEOs."},{"startTime":286.587,"endTime":290.278,"body":"You're listening to the Wedding Pro CEO"},{"startTime":286.587,"endTime":290.278,"body":"podcast, and I'm your host, Brandee Gaar."},{"startTime":290.517,"endTime":293.937,"body":"This is the podcast that will help"},{"startTime":290.517,"endTime":293.937,"body":"you grow and scale your profitable"},{"startTime":293.937,"endTime":297.807,"body":"wedding business, and I cannot wait"},{"startTime":293.937,"endTime":297.807,"body":"to dig into today's episode with you"},{"startTime":297.807,"endTime":298.85699999999997,"body":"where we are gonna talk about the."},{"startTime":299.017,"endTime":305.797,"body":"Five strategies that will help you become"},{"startTime":299.017,"endTime":305.797,"body":"better than 99% of all other wedding pros."},{"startTime":306.127,"endTime":307.297,"body":"You ready to dig in with me?"},{"startTime":307.41700000000003,"endTime":307.837,"body":"Let's go."},{"startTime":310.602,"endTime":314.622,"body":"Okay, so the first thing that we"},{"startTime":310.602,"endTime":314.622,"body":"wanna talk about is how simple it"},{"startTime":314.622,"endTime":317.022,"body":"really is to stand out from the crowd."},{"startTime":317.11199999999997,"endTime":320.772,"body":"And the reason for this is because"},{"startTime":317.11199999999997,"endTime":320.772,"body":"there are so few people who will"},{"startTime":320.772,"endTime":323.502,"body":"actually do the work to stand out."},{"startTime":323.607,"endTime":325.287,"body":"They say they're gonna do the work."},{"startTime":325.287,"endTime":327.41700000000003,"body":"They want to have a profitable business."},{"startTime":327.41700000000003,"endTime":329.307,"body":"They want to have a business that grows."},{"startTime":329.66700000000003,"endTime":333.267,"body":"But when push comes to shove, they're"},{"startTime":329.66700000000003,"endTime":333.267,"body":"not willing to actually do the work"},{"startTime":333.267,"endTime":338.157,"body":"and put in the time to do what it"},{"startTime":333.267,"endTime":338.157,"body":"takes to become part of that 1% that is"},{"startTime":338.337,"endTime":340.287,"body":"flourishing in this industry right now."},{"startTime":340.287,"endTime":341.247,"body":"So I'm gonna talk about the."},{"startTime":341.287,"endTime":344.047,"body":"Five strategies that I worked"},{"startTime":341.287,"endTime":344.047,"body":"through with my students."},{"startTime":344.107,"endTime":346.177,"body":"And listen, I'm a tough love coach."},{"startTime":346.207,"endTime":348.337,"body":"I love to be your biggest cheerleader."},{"startTime":348.337,"endTime":352.41700000000003,"body":"As you can probably hear in most of the"},{"startTime":348.337,"endTime":352.41700000000003,"body":"episodes here on the podcast, I'm your"},{"startTime":352.47700000000003,"endTime":355.837,"body":"biggest cheerleader, but I'm also the one"},{"startTime":352.47700000000003,"endTime":355.837,"body":"who's gonna kick you in the booty a little"},{"startTime":355.837,"endTime":358.237,"body":"bit and tell you to stop making excuses."},{"startTime":358.387,"endTime":359.617,"body":"Stop letting the outside."},{"startTime":359.637,"endTime":363.597,"body":"Forces control whether you are going"},{"startTime":359.637,"endTime":363.597,"body":"to succeed or not in your business."},{"startTime":363.627,"endTime":366.087,"body":"And so these are the things that"},{"startTime":363.627,"endTime":366.087,"body":"I work through with my students"},{"startTime":366.087,"endTime":367.22700000000003,"body":"inside all of our programs."},{"startTime":367.22700000000003,"endTime":371.72700000000003,"body":"I wanna help you to excel at"},{"startTime":367.22700000000003,"endTime":371.72700000000003,"body":"your business and to do that."},{"startTime":371.72700000000003,"endTime":374.367,"body":"Sometimes that comes with"},{"startTime":371.72700000000003,"endTime":374.367,"body":"a little bit of tough love."},{"startTime":374.847,"endTime":379.437,"body":"So forgive me if this episode has a"},{"startTime":374.847,"endTime":379.437,"body":"little bit more of that tough love"},{"startTime":379.437,"endTime":384.147,"body":"side of me as your business coach"},{"startTime":379.437,"endTime":384.147,"body":"than I typically have in our episodes."},{"startTime":384.147,"endTime":387.087,"body":"But I think that it's so"},{"startTime":384.147,"endTime":387.087,"body":"important because I don't want"},{"startTime":387.087,"endTime":388.857,"body":"to be the one who's just always."},{"startTime":389.212,"endTime":390.922,"body":"Out here saying, yeah, go."},{"startTime":390.982,"endTime":391.79200000000003,"body":"You're killing it."},{"startTime":391.79200000000003,"endTime":392.362,"body":"You're killing it."},{"startTime":392.362,"endTime":394.942,"body":"I want to also be able to say, Hey."},{"startTime":395.322,"endTime":397.062,"body":"Time to have a gut check moment."},{"startTime":397.212,"endTime":398.922,"body":"It's time to step it up in your business."},{"startTime":398.952,"endTime":401.952,"body":"Okay, so the first one that I"},{"startTime":398.952,"endTime":401.952,"body":"wanna talk about is that I want to"},{"startTime":401.952,"endTime":404.35200000000003,"body":"acknowledge that this economy stinks."},{"startTime":404.35200000000003,"endTime":406.692,"body":"That's our first strategy"},{"startTime":404.35200000000003,"endTime":406.692,"body":"that we're talking about."},{"startTime":406.932,"endTime":407.472,"body":"Okay?"},{"startTime":407.47700000000003,"endTime":410.502,"body":"Brandee, how does acknowledging"},{"startTime":407.47700000000003,"endTime":410.502,"body":"that the economy stinks actually"},{"startTime":410.502,"endTime":412.572,"body":"become a strategy to help me scale?"},{"startTime":412.662,"endTime":416.622,"body":"And the reason I wanted to start with"},{"startTime":412.662,"endTime":416.622,"body":"this one is because I've actually been."},{"startTime":416.677,"endTime":420.247,"body":"Kind of making a really big"},{"startTime":416.677,"endTime":420.247,"body":"stink about this online."},{"startTime":420.457,"endTime":423.457,"body":"A lot of my social media has"},{"startTime":420.457,"endTime":423.457,"body":"been surrounding the fact that so"},{"startTime":423.457,"endTime":427.537,"body":"many wedding pros are blaming the"},{"startTime":423.457,"endTime":427.537,"body":"economy on the reason that their"},{"startTime":427.537,"endTime":429.367,"body":"business isn't thriving right now."},{"startTime":429.427,"endTime":433.897,"body":"And I am of the mindset that"},{"startTime":429.427,"endTime":433.897,"body":"we need to acknowledge what"},{"startTime":433.897,"endTime":435.427,"body":"is going on in our economy."},{"startTime":435.427,"endTime":439.357,"body":"I'm gonna break that down a little"},{"startTime":435.427,"endTime":439.357,"body":"bit for us, but then we need to adapt."},{"startTime":439.607,"endTime":440.47700000000003,"body":"To that, right?"},{"startTime":440.47700000000003,"endTime":444.707,"body":"So we don't wanna just deny that"},{"startTime":440.47700000000003,"endTime":444.707,"body":"the economy isn't a challenge,"},{"startTime":444.737,"endTime":445.937,"body":"it's, it is a challenge."},{"startTime":446.237,"endTime":449.177,"body":"But there's not been a single"},{"startTime":446.237,"endTime":449.177,"body":"year that I've been in business"},{"startTime":449.177,"endTime":454.277,"body":"since 2007 where I haven't had to"},{"startTime":449.177,"endTime":454.277,"body":"adapt my business to the economy."},{"startTime":454.277,"endTime":457.607,"body":"Whether the economy's booming"},{"startTime":454.277,"endTime":457.607,"body":"or it's an election year."},{"startTime":457.847,"endTime":458.987,"body":"We're in a recession."},{"startTime":459.257,"endTime":462.617,"body":"There's so many things that happen"},{"startTime":459.257,"endTime":462.617,"body":"that's an outside force that you're"},{"startTime":462.617,"endTime":464.087,"body":"never gonna be able to control."},{"startTime":464.297,"endTime":469.217,"body":"So as a business owner, acknowledging"},{"startTime":464.297,"endTime":469.217,"body":"that the economy plays a massive role"},{"startTime":469.427,"endTime":474.857,"body":"in your business and then adapting"},{"startTime":469.427,"endTime":474.857,"body":"how you're gonna market and sell to"},{"startTime":474.887,"endTime":478.877,"body":"that economy is part of this strategy"},{"startTime":474.887,"endTime":478.877,"body":"to make you better than the 99%."},{"startTime":479.177,"endTime":483.107,"body":"I have to tell you guys, if you go on"},{"startTime":479.177,"endTime":483.107,"body":"threads, I promise you, you can find 10"},{"startTime":483.107,"endTime":486.437,"body":"different posts from different wedding"},{"startTime":483.107,"endTime":486.437,"body":"pros who are on there complaining."},{"startTime":486.712,"endTime":489.862,"body":"Or you know, saying, I don't"},{"startTime":486.712,"endTime":489.862,"body":"know what I'm gonna do about my"},{"startTime":489.862,"endTime":491.60200000000003,"body":"business because the economy sucks."},{"startTime":491.60200000000003,"endTime":495.622,"body":"Or is anybody else seeing a 40% decrease"},{"startTime":491.60200000000003,"endTime":495.622,"body":"in their weddings across the board?"},{"startTime":495.652,"endTime":497.842,"body":"And I'm always the one"},{"startTime":495.652,"endTime":497.842,"body":"that's over there like."},{"startTime":498.612,"endTime":502.54200000000003,"body":"No, my students are not seeing that,"},{"startTime":498.612,"endTime":502.54200000000003,"body":"and I'm not seeing that either."},{"startTime":502.60200000000003,"endTime":506.022,"body":"And the reason for that is because"},{"startTime":502.60200000000003,"endTime":506.022,"body":"we aren't sitting on our hands."},{"startTime":506.322,"endTime":509.592,"body":"My students are not sitting on their"},{"startTime":506.322,"endTime":509.592,"body":"hands and saying, well, I guess we'll"},{"startTime":509.592,"endTime":511.632,"body":"hope that 2025 is a better year."},{"startTime":511.872,"endTime":514.482,"body":"You don't hope that your"},{"startTime":511.872,"endTime":514.482,"body":"business is gonna get stronger."},{"startTime":514.6320000000001,"endTime":516.2819999999999,"body":"You have to do something about it."},{"startTime":516.5219999999999,"endTime":518.0219999999999,"body":"So in this economy right now."},{"startTime":518.107,"endTime":520.417,"body":"Everything has an inflated price, right?"},{"startTime":520.417,"endTime":522.037,"body":"But that's not just the wedding industry."},{"startTime":522.097,"endTime":525.0070000000001,"body":"That is literally"},{"startTime":522.097,"endTime":525.0070000000001,"body":"globally across the board."},{"startTime":525.037,"endTime":526.8969999999999,"body":"Every industry is being affected by this."},{"startTime":526.927,"endTime":530.947,"body":"And so all businesses, all business"},{"startTime":526.927,"endTime":530.947,"body":"owners have to put on their business"},{"startTime":530.947,"endTime":533.2570000000001,"body":"owner hat and they have to learn to adapt."},{"startTime":533.2570000000001,"endTime":534.7270000000001,"body":"So how are we adapting to that, right?"},{"startTime":534.7270000000001,"endTime":537.697,"body":"So we've got higher costs, we've"},{"startTime":534.7270000000001,"endTime":537.697,"body":"got inflation, we've got lower"},{"startTime":537.697,"endTime":539.6469999999999,"body":"discretionary income, right?"},{"startTime":539.6469999999999,"endTime":541.207,"body":"So not as many people are eating out."},{"startTime":541.447,"endTime":543.2470000000001,"body":"Not as many people are going on vacations."},{"startTime":543.2470000000001,"endTime":544.6569999999999,"body":"Not as many people are traveling."},{"startTime":544.867,"endTime":546.937,"body":"People might be having smaller weddings."},{"startTime":546.9970000000001,"endTime":549.127,"body":"Right, but they're still getting married."},{"startTime":549.1569999999999,"endTime":553.777,"body":"Our engagement numbers aren't down for the"},{"startTime":549.1569999999999,"endTime":553.777,"body":"year, so people are still getting engaged."},{"startTime":553.777,"endTime":558.127,"body":"They may be focused on how they can save"},{"startTime":553.777,"endTime":558.127,"body":"money during their wedding, so again,"},{"startTime":558.127,"endTime":559.807,"body":"we're gonna adapt to that as well."},{"startTime":559.867,"endTime":562.537,"body":"And then we also have Gen Z"},{"startTime":559.867,"endTime":562.537,"body":"coming into the marketplace."},{"startTime":562.777,"endTime":566.857,"body":"This is huge because we've talked about"},{"startTime":562.777,"endTime":566.857,"body":"millennials being our generation that"},{"startTime":566.857,"endTime":569.4069999999999,"body":"we're selling to for a decade now."},{"startTime":569.467,"endTime":572.887,"body":"And now finally we have this"},{"startTime":569.467,"endTime":572.887,"body":"new generation coming in and"},{"startTime":572.887,"endTime":574.207,"body":"they buy so differently they."},{"startTime":574.2470000000001,"endTime":578.327,"body":"Think so differently, and there's so many"},{"startTime":574.2470000000001,"endTime":578.327,"body":"traditions that they're just throwing out"},{"startTime":578.327,"endTime":581.897,"body":"the window completely, which is actually"},{"startTime":578.327,"endTime":581.897,"body":"playing into our favor because a lot of"},{"startTime":581.897,"endTime":585.917,"body":"the things that they're throwing out the"},{"startTime":581.897,"endTime":585.917,"body":"window are the over the top weddings."},{"startTime":585.917,"endTime":589.547,"body":"They're throwing out some of the"},{"startTime":585.917,"endTime":589.547,"body":"more opulent, like ridiculous things."},{"startTime":589.547,"endTime":592.697,"body":"They're throwing out tradition,"},{"startTime":589.547,"endTime":592.697,"body":"like having bridal parties."},{"startTime":592.727,"endTime":595.367,"body":"This I. I, I'm in love"},{"startTime":592.727,"endTime":595.367,"body":"with this trend, right?"},{"startTime":595.367,"endTime":597.947,"body":"Like not having a bridal party"},{"startTime":595.367,"endTime":597.947,"body":"is like a wedding pro's dream."},{"startTime":597.947,"endTime":600.947,"body":"There's so much less drama, so"},{"startTime":597.947,"endTime":600.947,"body":"many less people to coordinate."},{"startTime":601.157,"endTime":603.227,"body":"But that also means that they're"},{"startTime":601.157,"endTime":603.227,"body":"spending less, they don't have"},{"startTime":603.227,"endTime":605.3870000000001,"body":"to have bouquets for all those"},{"startTime":603.227,"endTime":605.3870000000001,"body":"people, ERs for all those people."},{"startTime":605.3870000000001,"endTime":608.717,"body":"They don't have to worry about travel"},{"startTime":605.3870000000001,"endTime":608.717,"body":"and all the things that go along with"},{"startTime":608.717,"endTime":610.877,"body":"having this large bridal party, right?"},{"startTime":611.027,"endTime":612.227,"body":"So they're already."},{"startTime":612.407,"endTime":616.247,"body":"Scaling back some just by"},{"startTime":612.407,"endTime":616.247,"body":"simply doing things differently."},{"startTime":616.247,"endTime":620.897,"body":"And so how are we adapting to the"},{"startTime":616.247,"endTime":620.897,"body":"economy that's in front of us?"},{"startTime":620.897,"endTime":621.197,"body":"Right?"},{"startTime":621.197,"endTime":622.727,"body":"That is such a big deal."},{"startTime":622.877,"endTime":627.827,"body":"So strategy number one is to acknowledge"},{"startTime":622.877,"endTime":627.827,"body":"that the economy plays a role in"},{"startTime":627.827,"endTime":631.337,"body":"our businesses, but to understand"},{"startTime":627.827,"endTime":631.337,"body":"that it's our job as business"},{"startTime":631.337,"endTime":635.597,"body":"owners to adapt to it, not to just"},{"startTime":631.337,"endTime":635.597,"body":"sit back and let it happen to us."},{"startTime":635.747,"endTime":636.077,"body":"Okay."},{"startTime":636.077,"endTime":637.127,"body":"Number two is that."},{"startTime":637.347,"endTime":642.327,"body":"All wedding pros who are winning the"},{"startTime":637.347,"endTime":642.327,"body":"1% of wedding pros who are thriving"},{"startTime":642.327,"endTime":644.727,"body":"and scaling that are the best."},{"startTime":644.847,"endTime":646.977,"body":"And if you're listening to this"},{"startTime":644.847,"endTime":646.977,"body":"and you're like, yes, Brandee,"},{"startTime":646.977,"endTime":648.537,"body":"tell me how to be part of the 1%."},{"startTime":648.537,"endTime":652.737,"body":"Tell me how to be the best of"},{"startTime":648.537,"endTime":652.737,"body":"the best in my market, then I"},{"startTime":652.737,"endTime":653.787,"body":"want you to listen to this one."},{"startTime":654.087,"endTime":658.977,"body":"Number two is to make all decisions"},{"startTime":654.087,"endTime":658.977,"body":"based on facts and not fear."},{"startTime":659.037,"endTime":661.947,"body":"And I wanted to follow this"},{"startTime":659.037,"endTime":661.947,"body":"one with the whole economy."},{"startTime":661.947,"endTime":664.107,"body":"Speak right away because, so."},{"startTime":664.132,"endTime":668.062,"body":"Many of us are fearful right now"},{"startTime":664.132,"endTime":668.062,"body":"of what's gonna happen, what's"},{"startTime":668.062,"endTime":669.322,"body":"happening in the wedding industry?"},{"startTime":669.802,"endTime":673.0120000000001,"body":"Are we being affected by a"},{"startTime":669.802,"endTime":673.0120000000001,"body":"downturn in the market, right?"},{"startTime":673.0120000000001,"endTime":677.932,"body":"And so fear is really setting in, and"},{"startTime":673.0120000000001,"endTime":677.932,"body":"as you start to become more fearful"},{"startTime":677.932,"endTime":681.772,"body":"in your business, it actually holds"},{"startTime":677.932,"endTime":681.772,"body":"you back from doing the things that"},{"startTime":681.772,"endTime":683.662,"body":"you need to do to grow your business."},{"startTime":683.692,"endTime":687.802,"body":"So for instance, when I'm over on"},{"startTime":683.692,"endTime":687.802,"body":"Threads interacting, and if you guys"},{"startTime":687.802,"endTime":690.862,"body":"can't tell, I'm obsessed with threads"},{"startTime":687.802,"endTime":690.862,"body":"because I think it is like the best."},{"startTime":691.032,"endTime":694.872,"body":"Place to be engaging right now, but"},{"startTime":691.032,"endTime":694.872,"body":"when I'm over on Threads interacting"},{"startTime":694.872,"endTime":698.892,"body":"and I see wedding pros that are saying,"},{"startTime":694.872,"endTime":698.892,"body":"you know, my sales are down 40%, or"},{"startTime":698.892,"endTime":702.522,"body":"I haven't booked a wedding in three"},{"startTime":698.892,"endTime":702.522,"body":"months, the question I always ask"},{"startTime":702.522,"endTime":704.622,"body":"is, how's your marketing strategy?"},{"startTime":704.622,"endTime":707.172,"body":"What are you doing to bring"},{"startTime":704.622,"endTime":707.172,"body":"more leads into your funnel?"},{"startTime":707.292,"endTime":713.832,"body":"And 100% of the time, 100% of the"},{"startTime":707.292,"endTime":713.832,"body":"time, the answer I get back is, it"},{"startTime":713.832,"endTime":717.942,"body":"could be better, or it's non-existent,"},{"startTime":713.832,"endTime":717.942,"body":"or I don't get leads from social"},{"startTime":717.942,"endTime":719.712,"body":"media, so I just don't bother."},{"startTime":719.772,"endTime":720.462,"body":"And I'm like."},{"startTime":721.1370000000001,"endTime":723.537,"body":"Then what do you expect to happen?"},{"startTime":723.597,"endTime":724.827,"body":"Like what do you expect to happen?"},{"startTime":724.827,"endTime":730.107,"body":"And so when that fear sets in, we start"},{"startTime":724.827,"endTime":730.107,"body":"to make decisions based on that fear."},{"startTime":730.107,"endTime":735.147,"body":"So we start to think, well, nobody is"},{"startTime":730.107,"endTime":735.147,"body":"doing very much business right now, right?"},{"startTime":735.147,"endTime":737.967,"body":"Like nobody is winning in"},{"startTime":735.147,"endTime":737.967,"body":"this economy right now."},{"startTime":737.967,"endTime":738.717,"body":"So you just kinda like."},{"startTime":738.857,"endTime":742.877,"body":"Sit back and don't do anything, and"},{"startTime":738.857,"endTime":742.877,"body":"I'm like, no, this is literally the"},{"startTime":742.877,"endTime":744.407,"body":"opposite of what you should be doing."},{"startTime":744.557,"endTime":746.957,"body":"So how can you make those"},{"startTime":744.557,"endTime":746.957,"body":"decisions based on fact?"},{"startTime":746.957,"endTime":749.837,"body":"Well, the first thing I want you"},{"startTime":746.957,"endTime":749.837,"body":"to do is I want you to go through"},{"startTime":750.197,"endTime":753.347,"body":"all of the leads that you've"},{"startTime":750.197,"endTime":753.347,"body":"gotten so far this year, right?"},{"startTime":753.347,"endTime":757.397,"body":"So we're about seven months into the"},{"startTime":753.347,"endTime":757.397,"body":"year as of the time of this recording,"},{"startTime":757.457,"endTime":761.567,"body":"and you should have a really good idea"},{"startTime":757.457,"endTime":761.567,"body":"of how many leads that you've taken in."},{"startTime":761.747,"endTime":764.657,"body":"So I want you to go back through, if"},{"startTime":761.747,"endTime":764.657,"body":"you don't, don't already have this"},{"startTime":764.657,"endTime":766.157,"body":"data, I want you to go back through."},{"startTime":766.492,"endTime":769.432,"body":"Every single lead that you've gotten for"},{"startTime":766.492,"endTime":769.432,"body":"this year, and I want you to see how many"},{"startTime":769.432,"endTime":770.992,"body":"leads that you get every single month."},{"startTime":771.412,"endTime":774.052,"body":"Then I want you to look, and I want"},{"startTime":771.412,"endTime":774.052,"body":"you to see how many of those leads"},{"startTime":774.052,"endTime":776.062,"body":"are going to consultation, right?"},{"startTime":776.092,"endTime":779.002,"body":"And then of those consultations,"},{"startTime":776.092,"endTime":779.002,"body":"how many are you booking?"},{"startTime":779.212,"endTime":784.642,"body":"This is so, so important because this is"},{"startTime":779.212,"endTime":784.642,"body":"really gonna help us to drive that data."},{"startTime":784.642,"endTime":786.682,"body":"Is it that we need more leads?"},{"startTime":787.002,"endTime":789.882,"body":"Or is it that we need to be"},{"startTime":787.002,"endTime":789.882,"body":"better at our conversion?"},{"startTime":789.912,"endTime":795.7620000000001,"body":"Maybe you're getting 10 leads a month,"},{"startTime":789.912,"endTime":795.7620000000001,"body":"but you're only converting zero or one."},{"startTime":795.792,"endTime":797.232,"body":"That's not a great conversion rate."},{"startTime":797.232,"endTime":801.0120000000001,"body":"We need to then work on how you're"},{"startTime":797.232,"endTime":801.0120000000001,"body":"selling and how you're converting, right?"},{"startTime":801.0120000000001,"endTime":805.302,"body":"So we really need to focus on your sales"},{"startTime":801.0120000000001,"endTime":805.302,"body":"funnel, but maybe you're only getting one"},{"startTime":805.302,"endTime":810.192,"body":"or two leads per month, which isn't nearly"},{"startTime":805.302,"endTime":810.192,"body":"enough to book your quota, and so you're"},{"startTime":810.192,"endTime":811.842,"body":"like, no, I do need to get more leads."},{"startTime":811.842,"endTime":812.772,"body":"And that's when we wanna."},{"startTime":812.802,"endTime":816.732,"body":"Focus on that marketing, and from"},{"startTime":812.802,"endTime":816.732,"body":"there we wanna focus on, okay, what?"},{"startTime":817.092,"endTime":819.432,"body":"What is it that brings"},{"startTime":817.092,"endTime":819.432,"body":"leads into our business?"},{"startTime":819.432,"endTime":821.982,"body":"Do we need to have better"},{"startTime":819.432,"endTime":821.982,"body":"relationships in our local marketplace?"},{"startTime":821.982,"endTime":826.542,"body":"Do we need to go start networking with"},{"startTime":821.982,"endTime":826.542,"body":"vendors or venues in our marketplace?"},{"startTime":826.752,"endTime":829.242,"body":"Do we need to get on social media, which."},{"startTime":829.407,"endTime":831.207,"body":"I think that's a yes every single day."},{"startTime":831.3870000000001,"endTime":834.027,"body":"Do we need to get on social"},{"startTime":831.3870000000001,"endTime":834.027,"body":"media and start posting more?"},{"startTime":834.207,"endTime":836.097,"body":"How are we doing on engaging?"},{"startTime":836.187,"endTime":840.957,"body":"Are we going onto other vendors"},{"startTime":836.187,"endTime":840.957,"body":"posts and engaging the people"},{"startTime":840.957,"endTime":841.977,"body":"that we wanna work with?"},{"startTime":841.977,"endTime":846.327,"body":"I just recently had a bride, a"},{"startTime":841.977,"endTime":846.327,"body":"2025 bride comment on one of my"},{"startTime":846.327,"endTime":847.797,"body":"tiktoks and say that she found."},{"startTime":847.937,"endTime":854.057,"body":"80% of her vendors because she found them"},{"startTime":847.937,"endTime":854.057,"body":"interacting on her venue's Instagram page."},{"startTime":854.327,"endTime":857.837,"body":"So she would just watch and see who"},{"startTime":854.327,"endTime":857.837,"body":"interacted over on that page, and"},{"startTime":857.837,"endTime":859.967,"body":"that's how she found 80% of her vendors."},{"startTime":859.997,"endTime":862.397,"body":"And I was like, yes, this"},{"startTime":859.997,"endTime":862.397,"body":"is what I'm talking about."},{"startTime":862.397,"endTime":862.757,"body":"Right?"},{"startTime":863.117,"endTime":865.487,"body":"So if your sales are down"},{"startTime":863.117,"endTime":865.487,"body":"right now, I really want you"},{"startTime":865.487,"endTime":867.1370000000001,"body":"to take it back to the data."},{"startTime":867.1370000000001,"endTime":871.877,"body":"I want you to look at it and I want you to"},{"startTime":867.1370000000001,"endTime":871.877,"body":"say, where do I need to focus my efforts"},{"startTime":871.937,"endTime":874.967,"body":"every single day so that I can make sure."},{"startTime":874.982,"endTime":877.382,"body":"That I am driving leads into my business."},{"startTime":877.382,"endTime":880.802,"body":"And if I'm already driving a decent"},{"startTime":877.382,"endTime":880.802,"body":"amount of leads into my business, am I"},{"startTime":880.802,"endTime":885.212,"body":"converting those or do I need to really"},{"startTime":880.802,"endTime":885.212,"body":"focus on how to do a better conversion?"},{"startTime":885.212,"endTime":886.412,"body":"How to do better follow up?"},{"startTime":886.622,"endTime":888.452,"body":"What's falling off in the middle?"},{"startTime":888.5120000000001,"endTime":888.722,"body":"Right?"},{"startTime":888.722,"endTime":891.812,"body":"And this is what I work with all"},{"startTime":888.722,"endTime":891.812,"body":"of my students on inside of our"},{"startTime":891.812,"endTime":896.192,"body":"programs, is really looking at the"},{"startTime":891.812,"endTime":896.192,"body":"data because the data tells us."},{"startTime":896.417,"endTime":897.227,"body":"All the answers."},{"startTime":897.227,"endTime":898.097,"body":"It doesn't lie."},{"startTime":898.097,"endTime":899.417,"body":"It's non-emotional."},{"startTime":899.627,"endTime":904.667,"body":"So in such an emotional industry and in"},{"startTime":899.627,"endTime":904.667,"body":"just an emotional time with the economy"},{"startTime":904.667,"endTime":909.077,"body":"being so crazy and so much going on in"},{"startTime":904.667,"endTime":909.077,"body":"the world, we really need to take it back"},{"startTime":909.077,"endTime":912.8870000000001,"body":"to the facts, and we need to make all"},{"startTime":909.077,"endTime":912.8870000000001,"body":"of the decisions in our business based"},{"startTime":912.8870000000001,"endTime":916.907,"body":"on that data, and that is gonna help you"},{"startTime":912.8870000000001,"endTime":916.907,"body":"stand out from the crowd because instead"},{"startTime":916.907,"endTime":918.737,"body":"of driving your business through fear."},{"startTime":919.167,"endTime":922.497,"body":"You're gonna be driving your business"},{"startTime":919.167,"endTime":922.497,"body":"through facts, which I promise you"},{"startTime":922.497,"endTime":924.597,"body":"will help you to win every single time."},{"startTime":924.627,"endTime":927.207,"body":"Number three, we're on strategy"},{"startTime":924.627,"endTime":927.207,"body":"number three to help you be"},{"startTime":927.207,"endTime":931.947,"body":"better than 99% of all the other"},{"startTime":927.207,"endTime":931.947,"body":"wedding pros in our industry."},{"startTime":931.947,"endTime":935.157,"body":"And this one, y'all, I want"},{"startTime":931.947,"endTime":935.157,"body":"you to tune in closely, okay?"},{"startTime":935.157,"endTime":940.317,"body":"Because this one is so simple, but I see"},{"startTime":935.157,"endTime":940.317,"body":"so few wedding pros actually doing it."},{"startTime":940.377,"endTime":942.417,"body":"And this is to surround yourself."},{"startTime":942.552,"endTime":946.962,"body":"With other business owners who"},{"startTime":942.552,"endTime":946.962,"body":"believe what you want to achieve is"},{"startTime":946.962,"endTime":948.882,"body":"possible and who are already doing it."},{"startTime":949.062,"endTime":950.952,"body":"And this sounds so silly."},{"startTime":950.952,"endTime":952.392,"body":"You're like, Brandee, duh."},{"startTime":952.452,"endTime":952.812,"body":"Right?"},{"startTime":952.962,"endTime":956.232,"body":"But I want you to really"},{"startTime":952.962,"endTime":956.232,"body":"look at your circle one."},{"startTime":956.232,"endTime":957.372,"body":"Do you have a circle?"},{"startTime":957.432,"endTime":957.732,"body":"Right?"},{"startTime":957.732,"endTime":959.892,"body":"Because I know that there's so"},{"startTime":957.732,"endTime":959.892,"body":"many wedding pros who are like,"},{"startTime":959.922,"endTime":961.692,"body":"I'm lonely in this industry."},{"startTime":961.692,"endTime":961.932,"body":"Like if."},{"startTime":962.062,"endTime":963.112,"body":"Feels lonely."},{"startTime":963.412,"endTime":965.572,"body":"Um, there's, you know,"},{"startTime":963.412,"endTime":965.572,"body":"community over competition,"},{"startTime":965.572,"endTime":967.312,"body":"but not actually in my market."},{"startTime":1016.302,"endTime":1018.192,"body":"I know there's a lot of"},{"startTime":1016.302,"endTime":1018.192,"body":"markets that are like that."},{"startTime":1018.192,"endTime":1021.222,"body":"I, I'm very fortunate to have"},{"startTime":1018.192,"endTime":1021.222,"body":"a market that is very community"},{"startTime":1021.222,"endTime":1025.242,"body":"driven, but there are markets"},{"startTime":1021.222,"endTime":1025.242,"body":"where you're kind of lonely, right?"},{"startTime":1025.242,"endTime":1027.6119999999999,"body":"And so you're just out there by yourself."},{"startTime":1027.672,"endTime":1032.8319999999999,"body":"I would encourage you to get into"},{"startTime":1027.672,"endTime":1032.8319999999999,"body":"a group of wedding pros, business"},{"startTime":1032.8319999999999,"endTime":1036.672,"body":"owners who are already doing"},{"startTime":1032.8319999999999,"endTime":1036.672,"body":"what you want to be able to do."},{"startTime":1036.952,"endTime":1037.312,"body":"Okay."},{"startTime":1037.462,"endTime":1040.192,"body":"Because they're gonna show"},{"startTime":1037.462,"endTime":1040.192,"body":"you that it's possible."},{"startTime":1040.432,"endTime":1043.942,"body":"So instead of every day being"},{"startTime":1040.432,"endTime":1043.942,"body":"surrounded with other wedding pros"},{"startTime":1043.942,"endTime":1046.1019999999999,"body":"who are like, yeah, the economy sucks."},{"startTime":1046.3419999999999,"endTime":1048.442,"body":"Yeah, we're never gonna"},{"startTime":1046.3419999999999,"endTime":1048.442,"body":"get any leads this month."},{"startTime":1048.442,"endTime":1051.442,"body":"And you guys, trust me, there are"},{"startTime":1048.442,"endTime":1051.442,"body":"wedding pros that are saying this every"},{"startTime":1051.442,"endTime":1053.422,"body":"single day on Threads and Instagram."},{"startTime":1053.692,"endTime":1057.8319999999999,"body":"I, I personally don't want to"},{"startTime":1053.692,"endTime":1057.8319999999999,"body":"be surrounded by business owners"},{"startTime":1057.8319999999999,"endTime":1060.712,"body":"who are telling me that, that are"},{"startTime":1057.8319999999999,"endTime":1060.712,"body":"believing that it's not possible."},{"startTime":1060.712,"endTime":1064.492,"body":"Because what I'm seeing with"},{"startTime":1060.712,"endTime":1064.492,"body":"my own business and with."},{"startTime":1064.732,"endTime":1068.8719999999998,"body":"All of my students and the people that I'm"},{"startTime":1064.732,"endTime":1068.8719999999998,"body":"interacting with is that they are having"},{"startTime":1068.8719999999998,"endTime":1070.492,"body":"their best year that they've ever had."},{"startTime":1070.522,"endTime":1073.6119999999999,"body":"And the reason for that is"},{"startTime":1070.522,"endTime":1073.6119999999999,"body":"because, one, they have the"},{"startTime":1073.6119999999999,"endTime":1075.952,"body":"strategies and the tools to do it."},{"startTime":1076.162,"endTime":1079.7920000000001,"body":"Two, because they're surrounded"},{"startTime":1076.162,"endTime":1079.7920000000001,"body":"by people who are already doing."},{"startTime":1080.582,"endTime":1083.0420000000001,"body":"At or better than the level they wanna do."},{"startTime":1083.0420000000001,"endTime":1084.512,"body":"And so it's driving them."},{"startTime":1084.512,"endTime":1086.882,"body":"They're like, I see that it's"},{"startTime":1084.512,"endTime":1086.882,"body":"possible and I wanna do it."},{"startTime":1087.032,"endTime":1091.5020000000002,"body":"That's why when people come into my"},{"startTime":1087.032,"endTime":1091.5020000000002,"body":"program, I love that we have so many"},{"startTime":1091.5020000000002,"endTime":1093.242,"body":"testimonials every single month."},{"startTime":1093.512,"endTime":1097.952,"body":"I have all of our pros say what their"},{"startTime":1093.512,"endTime":1097.952,"body":"wins are from that month so that newer"},{"startTime":1097.952,"endTime":1101.372,"body":"pros who are coming into the program"},{"startTime":1097.952,"endTime":1101.372,"body":"can see like, oh my gosh, like how are"},{"startTime":1101.372,"endTime":1105.992,"body":"you having your best month ever in July"},{"startTime":1101.372,"endTime":1105.992,"body":"of 2024, like record breaking months."},{"startTime":1106.477,"endTime":1108.457,"body":"And so I want people"},{"startTime":1106.477,"endTime":1108.457,"body":"to be able to see that."},{"startTime":1108.457,"endTime":1113.227,"body":"So what I would tell you, CEO listening"},{"startTime":1108.457,"endTime":1113.227,"body":"to this is make sure that you are"},{"startTime":1113.227,"endTime":1117.757,"body":"surrounding yourself with people who are"},{"startTime":1113.227,"endTime":1117.757,"body":"showing you the possibilities instead"},{"startTime":1117.757,"endTime":1121.507,"body":"of the people who are dragging you down"},{"startTime":1117.757,"endTime":1121.507,"body":"and telling you the doom and gloom."},{"startTime":1121.6870000000001,"endTime":1125.1670000000001,"body":"Because there's both to be had,"},{"startTime":1121.6870000000001,"endTime":1125.1670000000001,"body":"and me personally, I can tell you"},{"startTime":1125.1670000000001,"endTime":1128.3770000000002,"body":"right now, I want somebody who"},{"startTime":1125.1670000000001,"endTime":1128.3770000000002,"body":"throws the carrot just a little bit."},{"startTime":1128.392,"endTime":1130.852,"body":"Further so I can run to chase it."},{"startTime":1130.852,"endTime":1134.632,"body":"Like I constantly pushing"},{"startTime":1130.852,"endTime":1134.632,"body":"myself by someone else being"},{"startTime":1134.662,"endTime":1135.712,"body":"a couple steps in front of me."},{"startTime":1135.712,"endTime":1138.0220000000002,"body":"I want to beat them, I"},{"startTime":1135.712,"endTime":1138.0220000000002,"body":"want to get to them, right?"},{"startTime":1138.052,"endTime":1141.9219999999998,"body":"And so that's so, so important"},{"startTime":1138.052,"endTime":1141.9219999999998,"body":"and the psychology of all of this."},{"startTime":1141.9219999999998,"endTime":1146.2369999999999,"body":"How do you get better than 99% of other"},{"startTime":1141.9219999999998,"endTime":1146.2369999999999,"body":"wedding pros shutting out the 99% who are"},{"startTime":1146.332,"endTime":1150.262,"body":"telling you it's not possible and joining"},{"startTime":1146.332,"endTime":1150.262,"body":"the 1% her telling you, let's go right."},{"startTime":1150.827,"endTime":1154.097,"body":"Number four is to be relentless."},{"startTime":1154.157,"endTime":1157.997,"body":"And you guys, I'm not telling"},{"startTime":1154.157,"endTime":1157.997,"body":"you work from sunup to sundown."},{"startTime":1157.997,"endTime":1161.6870000000001,"body":"That is not what I want you to hear"},{"startTime":1157.997,"endTime":1161.6870000000001,"body":"in this number four strategy, okay?"},{"startTime":1161.927,"endTime":1167.6870000000001,"body":"I'm not telling you like get on social"},{"startTime":1161.927,"endTime":1167.6870000000001,"body":"media 600 hours a day and, and just be"},{"startTime":1167.6870000000001,"endTime":1170.807,"body":"out there all the time, like work yourself"},{"startTime":1167.6870000000001,"endTime":1170.807,"body":"to death, hustle yourself to death."},{"startTime":1170.807,"endTime":1172.3370000000002,"body":"I'm not telling you that, okay?"},{"startTime":1172.3370000000002,"endTime":1174.767,"body":"That is not what I want you to"},{"startTime":1172.3370000000002,"endTime":1174.767,"body":"hear, but what I do want you"},{"startTime":1174.767,"endTime":1178.157,"body":"to hear is that it takes work."},{"startTime":1178.4620000000002,"endTime":1181.3120000000001,"body":"To be better than everyone"},{"startTime":1178.4620000000002,"endTime":1181.3120000000001,"body":"else in the industry."},{"startTime":1181.372,"endTime":1185.452,"body":"And what that looks like for me, I'll"},{"startTime":1181.372,"endTime":1185.452,"body":"give you an example for myself, is that"},{"speaker":"I get up at 6","startTime":1185.872,"endTime":1190.162,"body":"00 AM I, there's lots of"},{"speaker":"I get up at 6","startTime":1185.872,"endTime":1190.162,"body":"people who get up way earlier than that,"},{"speaker":"I get up at 6","startTime":1190.162,"endTime":1192.7120000000002,"body":"but for me, that feels really good."},{"speaker":"I get up at 6","startTime":1192.742,"endTime":1196.6119999999999,"body":"Like I can get enough sleep and"},{"speaker":"I get up at 6","startTime":1192.742,"endTime":1196.6119999999999,"body":"the sun is up and I'm not like, oh,"},{"speaker":"I get up at 6","startTime":1196.6119999999999,"endTime":1197.932,"body":"dragging myself out of bed, right?"},{"speaker":"So I get up at 6","startTime":1198.202,"endTime":1202.762,"body":"00 AM do my shower,"},{"speaker":"So I get up at 6","startTime":1198.202,"endTime":1202.762,"body":"do some reading, and then I have a"},{"speaker":"So I get up at 6","startTime":1202.762,"endTime":1205.972,"body":"list of tasks that has to be done."},{"speaker":"So I get up at 6","startTime":1206.2969999999998,"endTime":1210.4669999999999,"body":"To market my business"},{"speaker":"So I get up at 6","startTime":1206.2969999999998,"endTime":1210.4669999999999,"body":"before my day ever starts."},{"speaker":"So I get up at 6","startTime":1210.707,"endTime":1214.8170000000002,"body":"So my day with clients, client,"},{"speaker":"So I get up at 6","startTime":1210.707,"endTime":1214.8170000000002,"body":"work, staff, all that kinda stuff,"},{"speaker":"typically starts around 10","startTime":1214.8770000000002,"endTime":1218.927,"body":"00 AM"},{"speaker":"typically starts around 10","startTime":1214.8770000000002,"endTime":1218.927,"body":"And so by the time I take a shower"},{"speaker":"typically starts around 10","startTime":1218.927,"endTime":1220.3970000000002,"body":"and all that kinda stuff, get ready."},{"speaker":"typically starts around 10","startTime":1220.6070000000002,"endTime":1225.7969999999998,"body":"I have about two and a half to three"},{"speaker":"typically starts around 10","startTime":1220.6070000000002,"endTime":1225.7969999999998,"body":"hours to focus on the things that"},{"speaker":"typically starts around 10","startTime":1225.7969999999998,"endTime":1227.8970000000002,"body":"move the needle in my business Now."},{"speaker":"typically starts around 10","startTime":1228.6920000000002,"endTime":1230.552,"body":"I could easily get up later."},{"speaker":"typically starts around 10","startTime":1230.552,"endTime":1234.722,"body":"I could easily start client work first"},{"speaker":"typically starts around 10","startTime":1230.552,"endTime":1234.722,"body":"thing in the morning, but I know that"},{"speaker":"typically starts around 10","startTime":1234.722,"endTime":1239.762,"body":"as a business owner, if I am not laser"},{"speaker":"typically starts around 10","startTime":1234.722,"endTime":1239.762,"body":"focused, my best hours focused on"},{"speaker":"typically starts around 10","startTime":1239.762,"endTime":1243.4820000000002,"body":"sales and marketing of my business,"},{"speaker":"typically starts around 10","startTime":1239.762,"endTime":1243.4820000000002,"body":"that that always gets left to the end."},{"speaker":"typically starts around 10","startTime":1243.4820000000002,"endTime":1247.747,"body":"And this CEO is how we"},{"speaker":"typically starts around 10","startTime":1243.4820000000002,"endTime":1247.747,"body":"end up working at 2:00 AM."},{"speaker":"typically starts around 10","startTime":1248.302,"endTime":1252.262,"body":"On timelines or answering leads"},{"speaker":"typically starts around 10","startTime":1248.302,"endTime":1252.262,"body":"at two o'clock in the morning,"},{"speaker":"typically starts around 10","startTime":1252.2920000000001,"endTime":1253.972,"body":"it gets pushed off, right?"},{"speaker":"typically starts around 10","startTime":1253.972,"endTime":1255.622,"body":"It gets pushed off and it gets pushed off."},{"speaker":"typically starts around 10","startTime":1255.622,"endTime":1259.822,"body":"And then all of a sudden when I"},{"speaker":"typically starts around 10","startTime":1255.622,"endTime":1259.822,"body":"ask you, Hey, how are leads going?"},{"speaker":"typically starts around 10","startTime":1259.822,"endTime":1261.622,"body":"How are um, sales going?"},{"speaker":"typically starts around 10","startTime":1261.6519999999998,"endTime":1264.142,"body":"And you're like, well, I"},{"speaker":"typically starts around 10","startTime":1261.6519999999998,"endTime":1264.142,"body":"haven't done follow ups with"},{"speaker":"typically starts around 10","startTime":1264.142,"endTime":1266.2120000000002,"body":"my sales funnel in 10 days."},{"speaker":"typically starts around 10","startTime":1266.2120000000002,"endTime":1266.602,"body":"And I'm like."},{"speaker":"typically starts around 10","startTime":1266.9420000000002,"endTime":1268.5020000000002,"body":"What, why?"},{"speaker":"typically starts around 10","startTime":1268.892,"endTime":1270.4219999999998,"body":"Because I'm so busy with client work."},{"speaker":"typically starts around 10","startTime":1270.452,"endTime":1274.322,"body":"I haven't posted on Instagram in in a"},{"speaker":"typically starts around 10","startTime":1270.452,"endTime":1274.322,"body":"week because I'm so busy with client work."},{"speaker":"typically starts around 10","startTime":1274.322,"endTime":1277.2320000000002,"body":"That's an unacceptable answer for the 1%."},{"speaker":"typically starts around 10","startTime":1277.622,"endTime":1283.2920000000001,"body":"The 1% understands that the first priority"},{"speaker":"typically starts around 10","startTime":1277.622,"endTime":1283.2920000000001,"body":"in your business is sales and marketing."},{"speaker":"typically starts around 10","startTime":1283.682,"endTime":1288.0020000000002,"body":"There's nothing in your business that"},{"speaker":"typically starts around 10","startTime":1283.682,"endTime":1288.0020000000002,"body":"should take a higher priority than"},{"speaker":"typically starts around 10","startTime":1288.0020000000002,"endTime":1290.372,"body":"sales and marketing your business."},{"speaker":"typically starts around 10","startTime":1290.6719999999998,"endTime":1295.9219999999998,"body":"So every single day before my day"},{"speaker":"typically starts around 10","startTime":1290.6719999999998,"endTime":1295.9219999999998,"body":"starts, so before client work seeps"},{"speaker":"typically starts around 10","startTime":1295.9219999999998,"endTime":1300.332,"body":"in, before staff starts messaging me,"},{"speaker":"typically starts around 10","startTime":1295.9219999999998,"endTime":1300.332,"body":"before even students start messaging me."},{"speaker":"typically starts around 10","startTime":1300.332,"endTime":1305.822,"body":"For the my coaching brand, I"},{"speaker":"typically starts around 10","startTime":1300.332,"endTime":1305.822,"body":"am focused on creating reels."},{"speaker":"typically starts around 10","startTime":1306.1519999999998,"endTime":1310.892,"body":"I'm focused on posting to my stories,"},{"speaker":"typically starts around 10","startTime":1306.1519999999998,"endTime":1310.892,"body":"to engaging with other accounts"},{"speaker":"typically starts around 10","startTime":1310.892,"endTime":1313.1119999999999,"body":"on TikTok, Instagram, and threads."},{"speaker":"typically starts around 10","startTime":1313.5020000000002,"endTime":1317.822,"body":"I am making sure that I'm posting to"},{"speaker":"typically starts around 10","startTime":1313.5020000000002,"endTime":1317.822,"body":"TikTok and I'm checking my sales funnel."},{"speaker":"typically starts around 10","startTime":1318.452,"endTime":1323.7920000000001,"body":"All of those things happen before"},{"speaker":"typically starts around 10","startTime":1318.452,"endTime":1323.7920000000001,"body":"a single stitch of client work gets"},{"speaker":"typically starts around 10","startTime":1323.7920000000001,"endTime":1327.242,"body":"done, or a single slack gets answered"},{"speaker":"typically starts around 10","startTime":1323.7920000000001,"endTime":1327.242,"body":"in the morning from my staff or from"},{"speaker":"typically starts around 10","startTime":1327.242,"endTime":1332.582,"body":"my students, and that's because to"},{"speaker":"typically starts around 10","startTime":1327.242,"endTime":1332.582,"body":"be able to be part of the 1% I know"},{"speaker":"typically starts around 10","startTime":1332.642,"endTime":1334.9820000000002,"body":"it is my role and responsibility."},{"speaker":"typically starts around 10","startTime":1335.477,"endTime":1338.6270000000002,"body":"To focus on sales and marketing,"},{"speaker":"typically starts around 10","startTime":1335.477,"endTime":1338.6270000000002,"body":"and that's what I want you"},{"speaker":"typically starts around 10","startTime":1338.6270000000002,"endTime":1340.0069999999998,"body":"to know about this strategy."},{"speaker":"typically starts around 10","startTime":1340.0069999999998,"endTime":1344.747,"body":"Number four, when I say be relentless,"},{"speaker":"typically starts around 10","startTime":1340.0069999999998,"endTime":1344.747,"body":"it doesn't mean work 24 hours a day."},{"speaker":"typically starts around 10","startTime":1344.807,"endTime":1349.577,"body":"It means work very smart and put your best"},{"speaker":"typically starts around 10","startTime":1344.807,"endTime":1349.577,"body":"hours of every single day into the things"},{"speaker":"typically starts around 10","startTime":1349.577,"endTime":1351.4370000000001,"body":"that are gonna move your needle forward."},{"speaker":"typically starts around 10","startTime":1351.947,"endTime":1355.307,"body":"I also hear a lot of wedding pros who"},{"speaker":"typically starts around 10","startTime":1351.947,"endTime":1355.307,"body":"will say something like, I don't have"},{"speaker":"typically starts around 10","startTime":1355.307,"endTime":1357.017,"body":"time to post every day on Instagram."},{"speaker":"typically starts around 10","startTime":1357.0469999999998,"endTime":1359.9869999999999,"body":"I don't have time to"},{"speaker":"typically starts around 10","startTime":1357.0469999999998,"endTime":1359.9869999999999,"body":"post on TikTok every day."},{"speaker":"typically starts around 10","startTime":1360.0469999999998,"endTime":1362.6270000000002,"body":"I don't have time to engage"},{"speaker":"typically starts around 10","startTime":1360.0469999999998,"endTime":1362.6270000000002,"body":"on threads every single day."},{"speaker":"typically starts around 10","startTime":1362.657,"endTime":1363.347,"body":"And."},{"speaker":"typically starts around 10","startTime":1363.722,"endTime":1368.1319999999998,"body":"My answer to that is then stop complaining"},{"speaker":"typically starts around 10","startTime":1363.722,"endTime":1368.1319999999998,"body":"that you don't have enough leads."},{"speaker":"typically starts around 10","startTime":1368.432,"endTime":1371.552,"body":"Because if you wanted to, you would."},{"speaker":"typically starts around 10","startTime":1371.972,"endTime":1373.5620000000001,"body":"That's the beginning and the end of it."},{"speaker":"typically starts around 10","startTime":1373.5620000000001,"endTime":1374.702,"body":"If you wanted to, you would."},{"speaker":"typically starts around 10","startTime":1374.702,"endTime":1377.9420000000002,"body":"We make time for things that"},{"speaker":"typically starts around 10","startTime":1374.702,"endTime":1377.9420000000002,"body":"are a priority in our business."},{"speaker":"typically starts around 10","startTime":1378.0020000000002,"endTime":1381.662,"body":"So you can say that scaling your"},{"speaker":"typically starts around 10","startTime":1378.0020000000002,"endTime":1381.662,"body":"business is a priority, but at the"},{"speaker":"typically starts around 10","startTime":1381.662,"endTime":1384.602,"body":"end of the day, you have to put"},{"speaker":"typically starts around 10","startTime":1381.662,"endTime":1384.602,"body":"your money where your mouth is."},{"speaker":"typically starts around 10","startTime":1384.932,"endTime":1386.5220000000002,"body":"You have to be willing."},{"speaker":"typically starts around 10","startTime":1386.7320000000002,"endTime":1392.012,"body":"To make the time in your day, to find"},{"speaker":"typically starts around 10","startTime":1386.7320000000002,"endTime":1392.012,"body":"the time in your day to make a priority"},{"speaker":"typically starts around 10","startTime":1392.072,"endTime":1393.572,"body":"of sales and marketing your business."},{"speaker":"typically starts around 10","startTime":1393.6319999999998,"endTime":1399.662,"body":"And when you do that, I promise you, I"},{"speaker":"typically starts around 10","startTime":1393.6319999999998,"endTime":1399.662,"body":"promise you the payoff will be tenfold,"},{"speaker":"typically starts around 10","startTime":1399.9019999999998,"endTime":1403.952,"body":"but you have to be relentless in the"},{"speaker":"typically starts around 10","startTime":1399.9019999999998,"endTime":1403.952,"body":"pursuit of scaling your business."},{"speaker":"typically starts around 10","startTime":1404.287,"endTime":1406.7769999999998,"body":"Number five, and this is our"},{"speaker":"typically starts around 10","startTime":1404.287,"endTime":1406.7769999999998,"body":"last strategy, and it really"},{"speaker":"typically starts around 10","startTime":1406.7769999999998,"endTime":1408.307,"body":"goes along with number four."},{"speaker":"typically starts around 10","startTime":1408.307,"endTime":1410.557,"body":"And that's just simply"},{"speaker":"typically starts around 10","startTime":1408.307,"endTime":1410.557,"body":"to stop making excuses."},{"speaker":"typically starts around 10","startTime":1410.617,"endTime":1415.327,"body":"Y'all listen, this is where the really"},{"speaker":"typically starts around 10","startTime":1410.617,"endTime":1415.327,"body":"tough love is coming in, and this is"},{"speaker":"typically starts around 10","startTime":1415.327,"endTime":1419.407,"body":"where sometimes it can be difficult"},{"speaker":"typically starts around 10","startTime":1415.327,"endTime":1419.407,"body":"when I'm working with a student who"},{"speaker":"typically starts around 10","startTime":1419.4370000000001,"endTime":1422.8570000000002,"body":"maybe isn't having the best year or"},{"speaker":"typically starts around 10","startTime":1419.4370000000001,"endTime":1422.8570000000002,"body":"isn't having the best month when they"},{"speaker":"typically starts around 10","startTime":1422.8570000000002,"endTime":1424.9869999999999,"body":"come into the program and you know."},{"speaker":"typically starts around 10","startTime":1425.2969999999998,"endTime":1429.497,"body":"I walk a really fine line and I wanna"},{"speaker":"typically starts around 10","startTime":1425.2969999999998,"endTime":1429.497,"body":"make sure that you understand my heart"},{"speaker":"typically starts around 10","startTime":1429.497,"endTime":1433.727,"body":"behind everything that I'm saying in"},{"speaker":"typically starts around 10","startTime":1429.497,"endTime":1433.727,"body":"this episode, but especially number five."},{"speaker":"typically starts around 10","startTime":1433.787,"endTime":1436.367,"body":"And it's not to kick"},{"speaker":"typically starts around 10","startTime":1433.787,"endTime":1436.367,"body":"you while you're down."},{"speaker":"typically starts around 10","startTime":1436.367,"endTime":1441.827,"body":"It's not to say you suck at what you're"},{"speaker":"typically starts around 10","startTime":1436.367,"endTime":1441.827,"body":"doing, but it is to say in the amount of"},{"speaker":"typically starts around 10","startTime":1441.827,"endTime":1444.0469999999998,"body":"time it takes you to go on social media."},{"speaker":"typically starts around 10","startTime":1445.367,"endTime":1447.977,"body":"And complain that you"},{"speaker":"typically starts around 10","startTime":1445.367,"endTime":1447.977,"body":"don't have enough leads."},{"speaker":"typically starts around 10","startTime":1448.247,"endTime":1452.327,"body":"You could be doing something about"},{"speaker":"typically starts around 10","startTime":1448.247,"endTime":1452.327,"body":"those leads in the amount of time"},{"speaker":"typically starts around 10","startTime":1452.327,"endTime":1458.477,"body":"it takes you to figure out how bad"},{"speaker":"typically starts around 10","startTime":1452.327,"endTime":1458.477,"body":"the economy is or how it's affecting"},{"speaker":"typically starts around 10","startTime":1458.477,"endTime":1459.8570000000002,"body":"the wedding industry as a whole."},{"speaker":"typically starts around 10","startTime":1459.887,"endTime":1464.3570000000002,"body":"You could be researching ideas of how"},{"speaker":"typically starts around 10","startTime":1459.887,"endTime":1464.3570000000002,"body":"you could stand out from the crowd."},{"speaker":"typically starts around 10","startTime":1464.6270000000002,"endTime":1466.3970000000002,"body":"You could be editing your profile."},{"speaker":"typically starts around 10","startTime":1466.3970000000002,"endTime":1468.557,"body":"You could be engaging on other posts."},{"speaker":"typically starts around 10","startTime":1468.7969999999998,"endTime":1471.227,"body":"You could be setting up a"},{"speaker":"typically starts around 10","startTime":1468.7969999999998,"endTime":1471.227,"body":"coffee date with a venue."},{"speaker":"typically starts around 10","startTime":1471.227,"endTime":1471.677,"body":"You could be to."},{"speaker":"typically starts around 10","startTime":1471.762,"endTime":1475.602,"body":"Pouring a venue, you could be"},{"speaker":"typically starts around 10","startTime":1471.762,"endTime":1475.602,"body":"setting up a time to meet with"},{"speaker":"typically starts around 10","startTime":1475.602,"endTime":1477.1920000000002,"body":"a photographer in your area."},{"speaker":"typically starts around 10","startTime":1477.372,"endTime":1480.642,"body":"There are a million things that you"},{"speaker":"typically starts around 10","startTime":1477.372,"endTime":1480.642,"body":"can do with your time, and there are"},{"speaker":"typically starts around 10","startTime":1480.642,"endTime":1482.952,"body":"so many things within your control."},{"speaker":"typically starts around 10","startTime":1483.702,"endTime":1487.0620000000001,"body":"Too often what we decide"},{"speaker":"typically starts around 10","startTime":1483.702,"endTime":1487.0620000000001,"body":"to do is to blame."},{"speaker":"typically starts around 10","startTime":1487.9219999999998,"endTime":1492.872,"body":"All the outside forces and to just sit"},{"speaker":"typically starts around 10","startTime":1487.9219999999998,"endTime":1492.872,"body":"on our hands and to make an excuse."},{"speaker":"typically starts around 10","startTime":1492.872,"endTime":1497.1920000000002,"body":"Instead, y'all, if I hear one more"},{"speaker":"typically starts around 10","startTime":1492.872,"endTime":1497.1920000000002,"body":"wedding pro, say, well, I'm just"},{"speaker":"typically starts around 10","startTime":1497.1920000000002,"endTime":1501.182,"body":"gonna chalk this year up to a bad"},{"speaker":"typically starts around 10","startTime":1497.1920000000002,"endTime":1501.182,"body":"year, or that it's an election year."},{"speaker":"typically starts around 10","startTime":1501.242,"endTime":1504.872,"body":"Here's the thing, every four years"},{"speaker":"typically starts around 10","startTime":1501.242,"endTime":1504.872,"body":"we have an election in our country,"},{"speaker":"typically starts around 10","startTime":1504.872,"endTime":1508.1719999999998,"body":"and so far, the last three elections"},{"speaker":"typically starts around 10","startTime":1504.872,"endTime":1508.1719999999998,"body":"have been a total crap show."},{"speaker":"typically starts around 10","startTime":1508.3819999999998,"endTime":1511.412,"body":"So I don't see it getting"},{"speaker":"typically starts around 10","startTime":1508.3819999999998,"endTime":1511.412,"body":"any better every four years."},{"speaker":"typically starts around 10","startTime":1511.412,"endTime":1515.642,"body":"We're gonna have a year like we have"},{"speaker":"typically starts around 10","startTime":1511.412,"endTime":1515.642,"body":"right now where the country is in unrest."},{"speaker":"typically starts around 10","startTime":1515.8370000000002,"endTime":1517.307,"body":"We've got crazy candidates."},{"speaker":"typically starts around 10","startTime":1517.307,"endTime":1519.137,"body":"There's so much back and forth, right?"},{"speaker":"typically starts around 10","startTime":1519.947,"endTime":1522.4669999999999,"body":"That's an outside force you're"},{"speaker":"typically starts around 10","startTime":1519.947,"endTime":1522.4669999999999,"body":"never gonna be able to control."},{"speaker":"typically starts around 10","startTime":1522.617,"endTime":1525.8570000000002,"body":"Stop making excuses and"},{"speaker":"typically starts around 10","startTime":1522.617,"endTime":1525.8570000000002,"body":"instead adapt to it."},{"speaker":"typically starts around 10","startTime":1526.0670000000002,"endTime":1527.2969999999998,"body":"What can you do differently?"},{"speaker":"typically starts around 10","startTime":1527.3570000000002,"endTime":1528.3770000000002,"body":"What can you do better?"},{"speaker":"typically starts around 10","startTime":1528.4370000000001,"endTime":1532.697,"body":"Who can you surround yourself with"},{"speaker":"typically starts around 10","startTime":1528.4370000000001,"endTime":1532.697,"body":"to make sure that you're being pushed"},{"speaker":"typically starts around 10","startTime":1533.0269999999998,"endTime":1534.887,"body":"to be the best that you've ever been?"},{"speaker":"typically starts around 10","startTime":1535.037,"endTime":1538.787,"body":"Because I promise you, in 17 years"},{"speaker":"typically starts around 10","startTime":1535.037,"endTime":1538.787,"body":"of doing business, I've been through"},{"speaker":"typically starts around 10","startTime":1538.787,"endTime":1541.787,"body":"the great recession, I've been"},{"speaker":"typically starts around 10","startTime":1538.787,"endTime":1541.787,"body":"through COVID, I've been through"},{"speaker":"typically starts around 10","startTime":1541.787,"endTime":1546.0469999999998,"body":"really great up years, and I promise"},{"speaker":"typically starts around 10","startTime":1541.787,"endTime":1546.0469999999998,"body":"you there are pros and cons to."},{"speaker":"typically starts around 10","startTime":1546.0919999999999,"endTime":1550.142,"body":"Every single one in 2022 when"},{"speaker":"typically starts around 10","startTime":1546.0919999999999,"endTime":1550.142,"body":"we had couples knocking down"},{"speaker":"typically starts around 10","startTime":1550.142,"endTime":1554.012,"body":"our doors, none of us could keep"},{"speaker":"typically starts around 10","startTime":1550.142,"endTime":1554.012,"body":"enough team members staffed, right?"},{"speaker":"typically starts around 10","startTime":1554.012,"endTime":1557.102,"body":"Like that was the problem then is we"},{"speaker":"typically starts around 10","startTime":1554.012,"endTime":1557.102,"body":"couldn't get back to people fast enough."},{"speaker":"typically starts around 10","startTime":1557.102,"endTime":1558.8419999999999,"body":"We couldn't write contracts"},{"speaker":"typically starts around 10","startTime":1557.102,"endTime":1558.8419999999999,"body":"fast enough, we couldn't get"},{"speaker":"typically starts around 10","startTime":1558.8419999999999,"endTime":1560.012,"body":"enough team members staffed."},{"speaker":"typically starts around 10","startTime":1560.6119999999999,"endTime":1563.7320000000002,"body":"Now we're complaining because the"},{"speaker":"typically starts around 10","startTime":1560.6119999999999,"endTime":1563.7320000000002,"body":"economy's the opposite direction."},{"speaker":"typically starts around 10","startTime":1563.8819999999998,"endTime":1567.302,"body":"There's never gonna be a time where"},{"speaker":"typically starts around 10","startTime":1563.8819999999998,"endTime":1567.302,"body":"you've got a perfect scenario."},{"speaker":"typically starts around 10","startTime":1567.452,"endTime":1571.3819999999998,"body":"So you as the business owner, need to stop"},{"speaker":"typically starts around 10","startTime":1567.452,"endTime":1571.3819999999998,"body":"making excuses and figure out how you're"},{"speaker":"typically starts around 10","startTime":1571.3819999999998,"endTime":1573.2120000000002,"body":"gonna adapt to it every single year."},{"speaker":"typically starts around 10","startTime":1573.5870000000002,"endTime":1577.6670000000001,"body":"Okay, you guys, I hope that you"},{"speaker":"typically starts around 10","startTime":1573.5870000000002,"endTime":1577.6670000000001,"body":"loved this episode and if this"},{"speaker":"typically starts around 10","startTime":1577.6670000000001,"endTime":1581.057,"body":"episode was a little bit triggering"},{"speaker":"typically starts around 10","startTime":1577.6670000000001,"endTime":1581.057,"body":"to you, if it was a little bit of a"},{"speaker":"typically starts around 10","startTime":1581.057,"endTime":1582.947,"body":"gut punch moment and you were like."},{"speaker":"typically starts around 10","startTime":1583.622,"endTime":1587.642,"body":"Yeah, I, I think I am doing that,"},{"speaker":"typically starts around 10","startTime":1583.622,"endTime":1587.642,"body":"but I don't want to do that anymore."},{"speaker":"typically starts around 10","startTime":1587.6719999999998,"endTime":1590.3419999999999,"body":"You guys, that's exactly"},{"speaker":"typically starts around 10","startTime":1587.6719999999998,"endTime":1590.3419999999999,"body":"what this episode is for."},{"speaker":"typically starts around 10","startTime":1590.552,"endTime":1592.5020000000002,"body":"It is never, ever to shame you."},{"speaker":"typically starts around 10","startTime":1592.5020000000002,"endTime":1595.2920000000001,"body":"I never want you to leave one"},{"speaker":"typically starts around 10","startTime":1592.5020000000002,"endTime":1595.2920000000001,"body":"of my episodes and feel shame."},{"speaker":"typically starts around 10","startTime":1595.2920000000001,"endTime":1598.9219999999998,"body":"I want you to feel that gut"},{"speaker":"typically starts around 10","startTime":1595.2920000000001,"endTime":1598.9219999999998,"body":"punch to say, I wanna be better."},{"speaker":"typically starts around 10","startTime":1598.9219999999998,"endTime":1603.602,"body":"I know that I can be like the"},{"speaker":"typically starts around 10","startTime":1598.9219999999998,"endTime":1603.602,"body":"best in my marketplace, and"},{"speaker":"typically starts around 10","startTime":1603.602,"endTime":1604.5020000000002,"body":"that's what I want from you."},{"speaker":"typically starts around 10","startTime":1604.5020000000002,"endTime":1607.082,"body":"I wanna push you to be the"},{"speaker":"typically starts around 10","startTime":1604.5020000000002,"endTime":1607.082,"body":"absolute best that you are."},{"speaker":"typically starts around 10","startTime":1607.3819999999998,"endTime":1608.3419999999999,"body":"I would love."},{"speaker":"typically starts around 10","startTime":1608.4219999999998,"endTime":1612.5919999999999,"body":"For you to DM me and chat a little"},{"speaker":"typically starts around 10","startTime":1608.4219999999998,"endTime":1612.5919999999999,"body":"bit more about how I can help you"},{"speaker":"typically starts around 10","startTime":1612.5919999999999,"endTime":1614.122,"body":"take your business to the next level."},{"speaker":"typically starts around 10","startTime":1614.512,"endTime":1616.702,"body":"Engagement season is"},{"speaker":"typically starts around 10","startTime":1614.512,"endTime":1616.702,"body":"coming so fast you guys."},{"speaker":"typically starts around 10","startTime":1616.702,"endTime":1617.7520000000002,"body":"It'll be here before you know it."},{"speaker":"typically starts around 10","startTime":1617.7520000000002,"endTime":1621.7120000000002,"body":"And we're working with all of our pros"},{"speaker":"typically starts around 10","startTime":1617.7520000000002,"endTime":1621.7120000000002,"body":"inside of our programs to really make"},{"speaker":"typically starts around 10","startTime":1621.7120000000002,"endTime":1624.9820000000002,"body":"sure that all of your marketing, all"},{"speaker":"typically starts around 10","startTime":1621.7120000000002,"endTime":1624.9820000000002,"body":"of your sales, all of your packages"},{"speaker":"typically starts around 10","startTime":1624.9820000000002,"endTime":1626.5420000000001,"body":"have been checked for profitability."},{"speaker":"typically starts around 10","startTime":1626.782,"endTime":1629.1519999999998,"body":"Because when we go into this November"},{"speaker":"typically starts around 10","startTime":1626.782,"endTime":1629.1519999999998,"body":"and we go into this engagement"},{"speaker":"typically starts around 10","startTime":1629.1519999999998,"endTime":1630.5919999999999,"body":"season, we are going into battle."},{"speaker":"typically starts around 10","startTime":1630.5919999999999,"endTime":1633.7720000000002,"body":"And I want all of the wedding pros"},{"speaker":"typically starts around 10","startTime":1630.5919999999999,"endTime":1633.7720000000002,"body":"that I'm working with to be ready."},{"speaker":"typically starts around 10","startTime":1633.7720000000002,"endTime":1635.302,"body":"So if you're interested in learning more."},{"speaker":"typically starts around 10","startTime":1635.677,"endTime":1639.097,"body":"About the accelerator, about our"},{"speaker":"typically starts around 10","startTime":1635.677,"endTime":1639.097,"body":"inner circle, about how I help"},{"speaker":"typically starts around 10","startTime":1639.097,"endTime":1641.947,"body":"Wedding Pros two and three times"},{"speaker":"typically starts around 10","startTime":1639.097,"endTime":1641.947,"body":"their revenue in less than a year."},{"speaker":"typically starts around 10","startTime":1641.947,"endTime":1644.887,"body":"Then I would love to chat with"},{"speaker":"typically starts around 10","startTime":1641.947,"endTime":1644.887,"body":"you, so come over to my dms."},{"speaker":"typically starts around 10","startTime":1644.887,"endTime":1646.957,"body":"I'm at Brandee, Gaar over on Instagram."},{"speaker":"typically starts around 10","startTime":1647.137,"endTime":1650.7969999999998,"body":"Drop me a DM and let's chat about whether"},{"speaker":"typically starts around 10","startTime":1647.137,"endTime":1650.7969999999998,"body":"our programs are the right fit for you."},{"speaker":"typically starts around 10","startTime":1650.8570000000002,"endTime":1651.367,"body":"CEO."},{"speaker":"typically starts around 10","startTime":1651.367,"endTime":1654.0069999999998,"body":"Thank you so much for being"},{"speaker":"typically starts around 10","startTime":1651.367,"endTime":1654.0069999999998,"body":"here every single week."},{"speaker":"typically starts around 10","startTime":1654.037,"endTime":1656.5870000000002,"body":"I appreciate it and I"},{"speaker":"typically starts around 10","startTime":1654.037,"endTime":1656.5870000000002,"body":"will see you next time."}]}