{"version":"1.0.0","segments":[{"startTime":65.42,"endTime":66.59,"body":"Hey there, CEO."},{"startTime":66.59,"endTime":70.76,"body":"It's Brandee here, and today I've got"},{"startTime":66.59,"endTime":70.76,"body":"two things that you do not want to miss."},{"startTime":70.76,"endTime":72.83,"body":"If you're doing something else, tune in."},{"startTime":72.83,"endTime":74.396,"body":"I want you to hear me  first."},{"startTime":74.486,"endTime":77.27600000000001,"body":"Today we are closing out"},{"startTime":74.486,"endTime":77.27600000000001,"body":"our July replay series."},{"startTime":77.68100000000001,"endTime":82.512,"body":"With the keynote that set last year's"},{"startTime":77.68100000000001,"endTime":82.512,"body":"wedding Pro CEO Summit on Fire, it's"},{"startTime":82.512,"endTime":86.202,"body":"called Your Small Thinking is Keeping"},{"startTime":82.512,"endTime":86.202,"body":"You Small, and this is the exact"},{"startTime":86.202,"endTime":88.822,"body":"talk,  the cracked open mindset blocks."},{"startTime":88.852,"endTime":93.055,"body":"Woke up sleeping giants and helped"},{"startTime":88.852,"endTime":93.055,"body":"CEOs in the room  finally stop"},{"startTime":93.055,"endTime":96.517,"body":"playing small in their pricing,"},{"startTime":93.055,"endTime":96.517,"body":"their leadership and their vision."},{"startTime":96.656,"endTime":101.636,"body":"If you've been tiptoeing around your next"},{"startTime":96.656,"endTime":101.636,"body":"level, this is your wake up call, and"},{"startTime":101.636,"endTime":106.031,"body":"this is probably one of the episodes I"},{"startTime":101.636,"endTime":106.031,"body":"get the most dms about people DM me and"},{"startTime":106.031,"endTime":108.01,"body":"say,  thank you so much for that episode."},{"startTime":108.01,"endTime":109.72,"body":"It was exactly what I needed to hear."},{"startTime":109.72,"endTime":112.57000000000001,"body":"So I love having those kind of episodes"},{"startTime":109.72,"endTime":112.57000000000001,"body":"every once in a while where you just"},{"startTime":112.57000000000001,"endTime":116.254,"body":"kinda like  get something you hear in"},{"startTime":112.57000000000001,"endTime":116.254,"body":"your gut and you're like, yes, that is"},{"startTime":116.254,"endTime":118.414,"body":"exactly what I needed to hear today too."},{"startTime":118.494,"endTime":121.071,"body":"Go the extra mile, like to do"},{"startTime":118.494,"endTime":121.071,"body":"the next thing in my business."},{"startTime":121.165,"endTime":122.563,"body":"I know you're gonna love this episode."},{"startTime":122.563,"endTime":125.986,"body":"And the second is a massive"},{"startTime":122.563,"endTime":125.986,"body":"announcement that you're hearing"},{"startTime":126.016,"endTime":127.096,"body":"right here on the podcast."},{"startTime":127.096,"endTime":131.702,"body":"Tickets are officially open for"},{"startTime":127.096,"endTime":131.702,"body":"the 2026  Wedding Pro CEO summit."},{"startTime":131.702,"endTime":137.022,"body":"We are heading back to Orlando, and this"},{"startTime":131.702,"endTime":137.022,"body":"is your invitation to get in, the room"},{"startTime":137.082,"endTime":140.119,"body":"where real wedding pros become real CEOs."},{"startTime":140.219,"endTime":142.888,"body":"As you guys know, this"},{"startTime":140.219,"endTime":142.888,"body":"summit is not fluff."},{"startTime":142.888,"endTime":145.906,"body":"It is not just another conference"},{"startTime":142.888,"endTime":145.906,"body":"filled with empty inspiration."},{"startTime":146.058,"endTime":148.06799999999998,"body":"This is a business intervention."},{"startTime":148.17700000000002,"endTime":151.609,"body":"When you walk into the wedding Pro"},{"startTime":148.17700000000002,"endTime":151.609,"body":"CEO Summit, you step into clarity"},{"startTime":151.669,"endTime":155.357,"body":"community hand strategy, designed"},{"startTime":151.669,"endTime":155.357,"body":"to scale your business fast."},{"startTime":155.46,"endTime":159.921,"body":"You'll walk side by side with CEOs"},{"startTime":155.46,"endTime":159.921,"body":"just like you, who are booking high-end"},{"startTime":159.921,"endTime":161.45100000000002,"body":"clients,  building real teams, and."},{"startTime":162.031,"endTime":164.131,"body":"Finally taking their weekends back."},{"startTime":164.28,"endTime":168.805,"body":"You guys, this room  is the strategy, and"},{"startTime":164.28,"endTime":168.805,"body":"if you're ready to stop doing business"},{"startTime":168.805,"endTime":170.972,"body":"alone, this is where it all changes."},{"startTime":171.02100000000002,"endTime":173.246,"body":"Seats are limited, but growth is not."},{"startTime":173.246,"endTime":178.507,"body":"So head over to wedding pro"},{"startTime":173.246,"endTime":178.507,"body":"ceo.com/summit to lock in your seat now."},{"startTime":178.507,"endTime":183.517,"body":"I am so excited to see you all in"},{"startTime":178.507,"endTime":183.517,"body":"Orlando in my backyard in 2026,"},{"startTime":183.64600000000002,"endTime":186.64800000000002,"body":"if you guys are ready, let's get"},{"startTime":183.64600000000002,"endTime":186.64800000000002,"body":"in to last year's summit keynote."},{"startTime":188.328,"endTime":189.40800000000002,"body":"Hey there, CEOs."},{"startTime":189.438,"endTime":191.71800000000002,"body":"Welcome to the Wedding Pro CEO Podcast."},{"startTime":191.71800000000002,"endTime":196.068,"body":"The podcast to help you grow and scale"},{"startTime":191.71800000000002,"endTime":196.068,"body":"your profitable wedding business."},{"startTime":196.368,"endTime":200.958,"body":"I'm your host, Brandee Garr,"},{"startTime":196.368,"endTime":200.958,"body":"and we are fresh off of the"},{"startTime":200.958,"endTime":203.598,"body":"2024 Wedding Pro CEO summit."},{"startTime":203.598,"endTime":205.308,"body":"And you guys, this was our."},{"startTime":205.443,"endTime":211.023,"body":"Third summit, and I have to tell you,"},{"startTime":205.443,"endTime":211.023,"body":"this was by far the best one yet."},{"startTime":211.053,"endTime":216.393,"body":"And I say that because it's just so"},{"startTime":211.053,"endTime":216.393,"body":"amazing to see how this community comes"},{"startTime":216.393,"endTime":222.573,"body":"together to see how our speakers and our"},{"startTime":216.393,"endTime":222.573,"body":"sponsors are so available and so invested"},{"startTime":222.573,"endTime":227.31300000000002,"body":"in the attendees and to see how the"},{"startTime":222.573,"endTime":227.31300000000002,"body":"attendees are so invested in each other."},{"startTime":227.673,"endTime":232.233,"body":"It was literally three and a"},{"startTime":227.673,"endTime":232.233,"body":"half days of community building,"},{"startTime":232.53300000000002,"endTime":234.633,"body":"networking, authentic relationships."},{"startTime":235.683,"endTime":241.803,"body":"Deep diving into the profit and marketing"},{"startTime":235.683,"endTime":241.803,"body":"and sales and team of our businesses."},{"startTime":242.103,"endTime":246.183,"body":"It encourages you to really take"},{"startTime":242.103,"endTime":246.183,"body":"a look at what's working in your"},{"startTime":246.183,"endTime":249.84300000000002,"body":"business and what's not working"},{"startTime":246.183,"endTime":249.84300000000002,"body":"in your business and to evaluate."},{"startTime":249.873,"endTime":252.543,"body":"And that's really what my"},{"startTime":249.873,"endTime":252.543,"body":"opening keynote was about."},{"startTime":252.603,"endTime":255.423,"body":"I get so excited every year to"},{"startTime":252.603,"endTime":255.423,"body":"deliver the opening keynote."},{"startTime":255.573,"endTime":257.248,"body":"It's really a charge to our."},{"startTime":257.76300000000003,"endTime":261.813,"body":"Attendees, it's a charge to our speakers"},{"startTime":257.76300000000003,"endTime":261.813,"body":"and sponsors to all of us that are"},{"startTime":261.813,"endTime":266.58299999999997,"body":"in the room to really dig deep into"},{"startTime":261.813,"endTime":266.58299999999997,"body":"what it is that we came there for."},{"startTime":266.58299999999997,"endTime":270.273,"body":"So every single year, I don't take"},{"startTime":266.58299999999997,"endTime":270.273,"body":"it lightly that these attendees"},{"startTime":270.273,"endTime":273.243,"body":"have taken three and a half"},{"startTime":270.273,"endTime":273.243,"body":"days away from their business."},{"startTime":273.303,"endTime":276.33299999999997,"body":"And I know that there's a"},{"startTime":273.303,"endTime":276.33299999999997,"body":"reason that you came, right?"},{"startTime":276.363,"endTime":279.573,"body":"You spent the money on the ticket, you"},{"startTime":276.363,"endTime":279.573,"body":"spent the money on the travel, you took"},{"startTime":279.573,"endTime":283.923,"body":"the time away from your business for what"},{"startTime":279.573,"endTime":283.923,"body":"not just to be there, kind of be like,"},{"startTime":283.953,"endTime":285.423,"body":"oh yeah, I got to attend this event."},{"startTime":285.423,"endTime":287.043,"body":"No, that's not what this event is for."},{"startTime":287.043,"endTime":287.373,"body":"It's not."},{"startTime":287.728,"endTime":289.858,"body":"Where to be seen and who"},{"startTime":287.728,"endTime":289.858,"body":"to be seen at this event."},{"startTime":289.858,"endTime":294.538,"body":"This event is to dig deep and to make"},{"startTime":289.858,"endTime":294.538,"body":"real changes into your business, and"},{"startTime":294.538,"endTime":296.33799999999997,"body":"we take that very, very seriously."},{"startTime":296.33799999999997,"endTime":300.118,"body":"So this charge that I give to our"},{"startTime":296.33799999999997,"endTime":300.118,"body":"attendees every single year is to"},{"startTime":300.118,"endTime":302.00800000000004,"body":"remind you, what did you come for?"},{"startTime":302.12800000000004,"endTime":303.658,"body":"What do you wanna get out of this summit?"},{"startTime":303.748,"endTime":308.908,"body":"What do you need to do over the next"},{"startTime":303.748,"endTime":308.908,"body":"three days to change your business?"},{"startTime":308.938,"endTime":311.75800000000004,"body":"So today we're gonna"},{"startTime":308.938,"endTime":311.75800000000004,"body":"replay my opening keynote."},{"startTime":312.38800000000003,"endTime":316.618,"body":"From the wedding Crow CEO summit, and"},{"startTime":312.38800000000003,"endTime":316.618,"body":"I hope that it ignites a fire in you."},{"startTime":316.678,"endTime":320.12800000000004,"body":"I know that so many of our attendees came"},{"startTime":316.678,"endTime":320.12800000000004,"body":"up to me and they were like, Brandee."},{"startTime":320.188,"endTime":321.658,"body":"That was exactly."},{"startTime":322.053,"endTime":326.013,"body":"What I needed to hear right now,"},{"startTime":322.053,"endTime":326.013,"body":"and honestly, it was a message that"},{"startTime":326.013,"endTime":327.483,"body":"I needed to hear myself as well."},{"startTime":327.483,"endTime":332.313,"body":"So CEOs, I hope that you love this episode"},{"startTime":327.483,"endTime":332.313,"body":"and I'd love to know what you think."},{"startTime":332.553,"endTime":336.123,"body":"DM me over on Instagram or share"},{"startTime":332.553,"endTime":336.123,"body":"the episode on your stories."},{"startTime":336.213,"endTime":337.173,"body":"Always when you share."},{"startTime":337.173,"endTime":341.808,"body":"That's the best way for us to get"},{"startTime":337.173,"endTime":341.808,"body":"new CEOs into our podcast community."},{"startTime":341.82800000000003,"endTime":343.773,"body":"We absolutely love having"},{"startTime":341.82800000000003,"endTime":343.773,"body":"you here as listeners."},{"startTime":344.308,"endTime":345.748,"body":"So I'd love to know"},{"startTime":344.308,"endTime":345.748,"body":"what you think about it."},{"startTime":345.868,"endTime":346.82800000000003,"body":"Make sure to tag me."},{"startTime":346.82800000000003,"endTime":347.593,"body":"I'm at Brandee."},{"startTime":347.598,"endTime":350.668,"body":"Gaar or drop into my dms and let"},{"startTime":347.598,"endTime":350.668,"body":"me know what you thought about it."},{"startTime":350.908,"endTime":353.218,"body":"You guys, I'm so excited"},{"startTime":350.908,"endTime":353.218,"body":"for you to hear this one."},{"startTime":353.458,"endTime":354.208,"body":"So let's dig in."},{"startTime":355.948,"endTime":362.158,"body":"Every year I open the summit and I"},{"startTime":355.948,"endTime":362.158,"body":"always say like, I don't really wanna"},{"startTime":362.158,"endTime":364.468,"body":"teach, I don't wanna teach here."},{"startTime":364.468,"endTime":366.238,"body":"That's what we have these"},{"startTime":364.468,"endTime":366.238,"body":"amazing speakers for."},{"startTime":366.568,"endTime":369.778,"body":"What I do wanna do is kind of"},{"startTime":366.568,"endTime":369.778,"body":"give you a charge for the week."},{"startTime":370.618,"endTime":371.698,"body":"Like what are you here for?"},{"startTime":371.908,"endTime":372.26800000000003,"body":"Right?"},{"startTime":372.26800000000003,"endTime":372.868,"body":"So."},{"startTime":373.533,"endTime":375.303,"body":"In year one, I'm gonna"},{"startTime":373.533,"endTime":375.303,"body":"go back a little bit."},{"startTime":375.303,"endTime":377.673,"body":"Every year I have a"},{"startTime":375.303,"endTime":377.673,"body":"charge to our students."},{"startTime":377.673,"endTime":378.003,"body":"Okay?"},{"startTime":378.723,"endTime":383.253,"body":"So in year one, uh, my charge to"},{"startTime":378.723,"endTime":383.253,"body":"everybody was, you cannot learn"},{"startTime":383.253,"endTime":384.303,"body":"what you think you already know."},{"startTime":384.543,"endTime":386.70300000000003,"body":"And one thing that you might"},{"startTime":384.543,"endTime":386.70300000000003,"body":"not know about me is I get a"},{"startTime":386.70300000000003,"endTime":388.20300000000003,"body":"lot of my education from TikTok."},{"startTime":388.533,"endTime":391.593,"body":"So this was, this was TikTok education."},{"startTime":391.95300000000003,"endTime":395.913,"body":"Um, but this is really, I, the"},{"startTime":391.95300000000003,"endTime":395.913,"body":"reason I wanna go back to the charge"},{"startTime":395.913,"endTime":399.063,"body":"that I had in year one and year"},{"startTime":395.913,"endTime":399.063,"body":"two is because they still apply."},{"startTime":400.068,"endTime":403.428,"body":"They still apply so very much you cannot"},{"startTime":400.068,"endTime":403.428,"body":"learn what you think you already know."},{"startTime":403.428,"endTime":407.988,"body":"And basically what this means, there's"},{"startTime":403.428,"endTime":407.988,"body":"not a single person in this room that"},{"startTime":407.988,"endTime":409.278,"body":"doesn't have a successful business."},{"startTime":409.548,"endTime":414.138,"body":"There's not one attendee here that was"},{"startTime":409.548,"endTime":414.138,"body":"like, I opened my business yesterday and"},{"startTime":414.138,"endTime":416.26800000000003,"body":"I've never been a wedding vendor before."},{"startTime":416.418,"endTime":416.898,"body":"No one."},{"startTime":417.378,"endTime":423.558,"body":"So we all come in with a little"},{"startTime":417.378,"endTime":423.558,"body":"bit of a, I know what I'm doing,"},{"startTime":423.76800000000003,"endTime":425.208,"body":"I have a successful business."},{"startTime":425.478,"endTime":428.568,"body":"I came because maybe I'll"},{"startTime":425.478,"endTime":428.568,"body":"pick up a nugget or two right."},{"startTime":428.868,"endTime":432.588,"body":"But the way you pick up a nugget, the"},{"startTime":428.868,"endTime":432.588,"body":"way that you change your business, the"},{"startTime":432.588,"endTime":439.158,"body":"way that you rethink the way you're doing"},{"startTime":432.588,"endTime":439.158,"body":"business is if you come in, you drop the"},{"startTime":439.158,"endTime":444.288,"body":"ego, and you say like, I want to learn"},{"startTime":439.158,"endTime":444.288,"body":"as if I've never known this before."},{"startTime":444.318,"endTime":447.468,"body":"I wanna learn as if I've never"},{"startTime":444.318,"endTime":447.468,"body":"known how to build a team."},{"startTime":447.948,"endTime":451.608,"body":"I wanna learn as if I've never been able"},{"startTime":447.948,"endTime":451.608,"body":"to close a console in my whole life."},{"startTime":452.103,"endTime":452.313,"body":"Right."},{"startTime":452.313,"endTime":456.033,"body":"Like you might be great at sales, but"},{"startTime":452.313,"endTime":456.033,"body":"what if somebody that's here, what if one"},{"startTime":456.033,"endTime":460.023,"body":"of the speakers that's here or another"},{"startTime":456.033,"endTime":460.023,"body":"attendee is able to give you one thing?"},{"startTime":460.083,"endTime":464.673,"body":"And if you let yourself absorb it as"},{"startTime":460.083,"endTime":464.673,"body":"if you're a beginner, instead of saying"},{"startTime":464.673,"endTime":467.64300000000003,"body":"like, oh, I already know that I don't need"},{"startTime":464.673,"endTime":467.64300000000003,"body":"to go to that, I'm gonna go to my room."},{"startTime":467.673,"endTime":470.373,"body":"'cause none of the sessions, none"},{"startTime":467.673,"endTime":470.373,"body":"of the sessions are really like what"},{"startTime":470.373,"endTime":471.573,"body":"I need in my business right now."},{"startTime":472.263,"endTime":473.763,"body":"I think that's false."},{"startTime":473.883,"endTime":475.14300000000003,"body":"I do think that's false."},{"startTime":475.14300000000003,"endTime":478.503,"body":"I think there's always something that"},{"startTime":475.14300000000003,"endTime":478.503,"body":"you can learn, but you have to have"},{"startTime":478.503,"endTime":480.363,"body":"the mindset to be ready to learn it."},{"startTime":480.648,"endTime":483.558,"body":"So I want you to come in here"},{"startTime":480.648,"endTime":483.558,"body":"with a beginner's mindset."},{"startTime":483.588,"endTime":488.778,"body":"Like not one person in this room is"},{"startTime":483.588,"endTime":488.778,"body":"a beginner, but that's the mindset"},{"startTime":488.778,"endTime":490.008,"body":"you have to come in with, right?"},{"startTime":490.008,"endTime":493.338,"body":"We all have really successful"},{"startTime":490.008,"endTime":493.338,"body":"businesses, but I've promised"},{"startTime":493.338,"endTime":494.358,"body":"you there's more to grow."},{"startTime":494.388,"endTime":496.278,"body":"There's so much more that you can learn."},{"startTime":496.458,"endTime":498.108,"body":"So come in with that beginner mindset."},{"startTime":498.138,"endTime":501.318,"body":"Don't think you already know all"},{"startTime":498.138,"endTime":501.318,"body":"the things, but make sure you are"},{"startTime":501.318,"endTime":502.428,"body":"sharing the things that you do now."},{"startTime":502.668,"endTime":502.818,"body":"Okay?"},{"startTime":503.238,"endTime":506.178,"body":"Um, okay, so, and then last"},{"startTime":503.238,"endTime":506.178,"body":"year's charge was to take what"},{"startTime":506.178,"endTime":507.199,"body":"you need and leave the rest."},{"startTime":509.478,"endTime":514.248,"body":"Who feels overwhelmed when you look at"},{"startTime":509.478,"endTime":514.248,"body":"the workshop schedule for tomorrow, right?"},{"startTime":514.308,"endTime":515.358,"body":"I'm like, yeah."},{"startTime":515.598,"endTime":517.433,"body":"Everybody's like, I don't"},{"startTime":515.598,"endTime":517.433,"body":"know which one to go to."},{"startTime":517.698,"endTime":521.2080000000001,"body":"Like there's so many and y'all,"},{"startTime":517.698,"endTime":521.2080000000001,"body":"we don't even have that many."},{"startTime":521.2080000000001,"endTime":524.568,"body":"Like I'm so, it's so important to"},{"startTime":521.2080000000001,"endTime":524.568,"body":"me that we don't overwhelm you."},{"startTime":524.568,"endTime":527.838,"body":"And still I hear everybody like there's"},{"startTime":524.568,"endTime":527.838,"body":"so many, I don't know which ones to go to."},{"startTime":528.348,"endTime":528.889,"body":"Here's the thing."},{"startTime":530.328,"endTime":533.088,"body":"You know you are a"},{"startTime":530.328,"endTime":533.088,"body":"successful business owner."},{"startTime":533.178,"endTime":535.698,"body":"You know what you came here to learn?"},{"startTime":535.698,"endTime":538.338,"body":"Several of you that I spoke with at"},{"startTime":535.698,"endTime":538.338,"body":"orientation are at the welcome party."},{"startTime":538.338,"endTime":540.948,"body":"Yesterday, I specifically"},{"startTime":538.338,"endTime":540.948,"body":"said to you, why'd you come?"},{"startTime":542.1179999999999,"endTime":543.6179999999999,"body":"I'm like, what made"},{"startTime":542.1179999999999,"endTime":543.6179999999999,"body":"you come to the summit?"},{"startTime":543.9780000000001,"endTime":545.568,"body":"No one's like, I don't know."},{"startTime":545.6279999999999,"endTime":548.898,"body":"I thought, what am, what else"},{"startTime":545.6279999999999,"endTime":548.898,"body":"am I gonna do with $3,000?"},{"startTime":549.528,"endTime":550.308,"body":"No one thought that."},{"startTime":550.668,"endTime":552.018,"body":"No one thought that, right."},{"startTime":552.108,"endTime":554.808,"body":"Everybody came, you purchased"},{"startTime":552.108,"endTime":554.808,"body":"the ticket to come here."},{"startTime":554.8679999999999,"endTime":557.2080000000001,"body":"You took time away from"},{"startTime":554.8679999999999,"endTime":557.2080000000001,"body":"your business for a reason."},{"startTime":557.928,"endTime":559.9680000000001,"body":"What was the reason you all"},{"startTime":557.928,"endTime":559.9680000000001,"body":"answered the questionnaire?"},{"startTime":559.9680000000001,"endTime":562.758,"body":"So I actually have your reason if"},{"startTime":559.9680000000001,"endTime":562.758,"body":"you really need me to refresh your"},{"startTime":562.758,"endTime":565.398,"body":"memory, but you came here for a reason."},{"startTime":566.658,"endTime":573.3779999999999,"body":"Don't let all the things in if"},{"startTime":566.658,"endTime":573.3779999999999,"body":"they, if if I, I guess what I'm"},{"startTime":573.3779999999999,"endTime":577.1279999999999,"body":"trying to explain to you is like,"},{"startTime":573.3779999999999,"endTime":577.1279999999999,"body":"just take what you need, right?"},{"startTime":577.2180000000001,"endTime":578.928,"body":"What do you need from this summit?"},{"startTime":579.378,"endTime":580.758,"body":"What do you want from it?"},{"startTime":581.388,"endTime":583.188,"body":"And then go seek out that information."},{"startTime":583.743,"endTime":586.173,"body":"Right, and then don't get"},{"startTime":583.743,"endTime":586.173,"body":"overwhelmed by all the rest."},{"startTime":586.203,"endTime":589.923,"body":"If you don't need help"},{"startTime":586.203,"endTime":589.923,"body":"with your marketing, then"},{"startTime":589.9830000000001,"endTime":591.273,"body":"focus on your sales, right?"},{"startTime":591.273,"endTime":594.273,"body":"If you're like, I, I get enough"},{"startTime":591.273,"endTime":594.273,"body":"leads, but I can't seem to"},{"startTime":594.273,"endTime":595.773,"body":"close enough of them, right?"},{"startTime":595.773,"endTime":600.783,"body":"Like my conversion isn't there, then"},{"startTime":595.773,"endTime":600.783,"body":"focus on the sales and don't necessarily"},{"startTime":600.783,"endTime":603.873,"body":"go to like the system stuff and then"},{"startTime":600.783,"endTime":603.873,"body":"be like, oh my gosh, I have to redo"},{"startTime":603.873,"endTime":606.633,"body":"my website, and now I have to have"},{"startTime":603.873,"endTime":606.633,"body":"like this whole Sierra M built out."},{"startTime":607.323,"endTime":609.003,"body":"Do you like, do you really need that?"},{"startTime":609.003,"endTime":610.593,"body":"Like, let's focus on what you need."},{"startTime":610.938,"endTime":614.388,"body":"Take what you need and leave the rest,"},{"startTime":610.938,"endTime":614.388,"body":"your fear to change your business."},{"startTime":614.658,"endTime":617.118,"body":"What about this summit is"},{"startTime":614.658,"endTime":617.118,"body":"gonna change your business?"},{"startTime":617.118,"endTime":619.098,"body":"Take that in and leave the rest."},{"startTime":619.128,"endTime":619.458,"body":"Okay."},{"startTime":621.1080000000001,"endTime":621.558,"body":"Okay."},{"startTime":621.618,"endTime":625.548,"body":"So this year's charge, if"},{"startTime":621.618,"endTime":625.548,"body":"you wanted to, you would."},{"startTime":626.598,"endTime":629.328,"body":"Okay, so that's this year's summit theme."},{"startTime":629.508,"endTime":631.548,"body":"I'm gonna push you guys"},{"startTime":629.508,"endTime":631.548,"body":"a little bit today."},{"startTime":631.668,"endTime":634.788,"body":"Um, I'm definitely gonna"},{"startTime":631.668,"endTime":634.788,"body":"be the tough love today."},{"startTime":634.968,"endTime":640.458,"body":"And the reason is because when I think"},{"startTime":634.968,"endTime":640.458,"body":"about what I'm gonna present this morning."},{"startTime":640.698,"endTime":644.898,"body":"SI really genuinely pour"},{"startTime":640.698,"endTime":644.898,"body":"through your questionnaire."},{"startTime":645.348,"endTime":647.268,"body":"I'm like, what do they need to hear?"},{"startTime":647.478,"endTime":650.658,"body":"What do you, what do they need"},{"startTime":647.478,"endTime":650.658,"body":"to hear to change their business?"},{"startTime":650.658,"endTime":651.048,"body":"Right?"},{"startTime":652.038,"endTime":653.508,"body":"So if you wanted to, you would."},{"startTime":653.508,"endTime":655.128,"body":"Okay, so grab your journals."},{"startTime":655.518,"endTime":656.448,"body":"We're gonna do an exercise."},{"startTime":656.448,"endTime":657.678,"body":"Brandon's gonna help me out."},{"startTime":658.428,"endTime":661.098,"body":"This is, um, interactive with yourself."},{"startTime":661.278,"endTime":661.638,"body":"Okay?"},{"startTime":661.638,"endTime":664.818,"body":"So interactive with yourself."},{"startTime":664.818,"endTime":667.908,"body":"I'm gonna let Nada do the community"},{"startTime":664.818,"endTime":667.908,"body":"exercise, um, this afternoon."},{"startTime":667.908,"endTime":668.988,"body":"So this is here by yourself."},{"startTime":668.993,"endTime":669.363,"body":"Grab her journal."},{"startTime":670.953,"endTime":673.173,"body":"And we're gonna do an exercise"},{"startTime":670.953,"endTime":673.173,"body":"called seven to seven."},{"startTime":673.443,"endTime":676.083,"body":"So basically what I want you guys"},{"startTime":673.443,"endTime":676.083,"body":"to do, it's been three or four"},{"startTime":676.083,"endTime":680.403,"body":"minutes, and I want you to write"},{"startTime":676.083,"endTime":680.403,"body":"down what you do in a typical day."},{"startTime":680.643,"endTime":682.053,"body":"So I call it seven to seven."},{"startTime":683.163,"endTime":685.593,"body":"I don't know any of us that"},{"startTime":683.163,"endTime":685.593,"body":"only work seven to seven, but"},{"startTime":685.593,"endTime":687.453,"body":"um, you're like, really, Randy?"},{"startTime":687.453,"endTime":690.393,"body":"I work like seven to midnight,"},{"startTime":687.453,"endTime":690.393,"body":"but I want you to write down what"},{"startTime":690.393,"endTime":691.893,"body":"you do in a typical day, right?"},{"startTime":691.893,"endTime":692.193,"body":"So."},{"startTime":693.048,"endTime":694.368,"body":"Literally list it all out."},{"startTime":694.368,"endTime":694.788,"body":"What is it?"},{"startTime":694.788,"endTime":696.318,"body":"Is it client work?"},{"startTime":696.348,"endTime":698.928,"body":"Whatever it is that you do every"},{"startTime":696.348,"endTime":698.928,"body":"single day, think about a typical"},{"startTime":698.928,"endTime":701.838,"body":"day in your business and I just"},{"startTime":698.928,"endTime":701.838,"body":"want you to start writing it out."},{"startTime":701.838,"endTime":702.378,"body":"What do you do?"},{"startTime":702.378,"endTime":703.6080000000001,"body":"And Brandon's gonna put some music on"},{"startTime":710.958,"endTime":712.008,"body":"real life story."},{"startTime":712.038,"endTime":713.718,"body":"You guys can finish up"},{"startTime":712.038,"endTime":713.718,"body":"while I tell you this story."},{"startTime":714.168,"endTime":716.898,"body":"Some of you might know that my"},{"startTime":714.168,"endTime":716.898,"body":"husband also works full-time"},{"startTime":716.898,"endTime":719.178,"body":"for our business and, um."},{"startTime":719.253,"endTime":720.933,"body":"And that wasn't always the case."},{"startTime":720.933,"endTime":724.623,"body":"I started my business when my"},{"startTime":720.933,"endTime":724.623,"body":"oldest daughter was one and she"},{"startTime":724.623,"endTime":726.873,"body":"turned 18, uh, a couple months ago."},{"startTime":727.203,"endTime":731.073,"body":"And, um, I ran my business"},{"startTime":727.203,"endTime":731.073,"body":"for five years by myself."},{"startTime":731.343,"endTime":732.903,"body":"We had our third little girl."},{"startTime":732.903,"endTime":736.323,"body":"My middle is back in the back right"},{"startTime":732.903,"endTime":736.323,"body":"there, but we had our third little girl."},{"startTime":736.623,"endTime":739.458,"body":"And I don't know about you guys,"},{"startTime":736.623,"endTime":739.458,"body":"but listen, there's only so many"},{"startTime":739.458,"endTime":741.153,"body":"babies that one mom can handle."},{"startTime":741.243,"endTime":741.633,"body":"Okay."},{"startTime":741.963,"endTime":742.538,"body":"And I was like."},{"startTime":743.628,"endTime":744.438,"body":"Blackout mode."},{"startTime":744.468,"endTime":746.388,"body":"Like, I was like, I'm"},{"startTime":744.468,"endTime":746.388,"body":"gonna leave her somewhere."},{"startTime":746.538,"endTime":748.308,"body":"One child is not gonna make it home."},{"startTime":748.368,"endTime":750.348,"body":"I'm just letting you know, like,"},{"startTime":748.368,"endTime":750.348,"body":"one child's not gonna make it home."},{"startTime":750.738,"endTime":752.208,"body":"My business was thriving."},{"startTime":752.328,"endTime":753.468,"body":"It was thriving."},{"startTime":753.918,"endTime":756.378,"body":"And I just said to my husband,"},{"startTime":753.918,"endTime":756.378,"body":"like, we have to close it."},{"startTime":756.408,"endTime":757.908,"body":"Like, I, I can't do this."},{"startTime":757.908,"endTime":760.908,"body":"I can't be a mom of three"},{"startTime":757.908,"endTime":760.908,"body":"girls and do this business."},{"startTime":761.448,"endTime":766.938,"body":"And he was like, no, like the business"},{"startTime":761.448,"endTime":766.938,"body":"is really growing and I believe"},{"startTime":766.938,"endTime":768.288,"body":"in it and I'm gonna quit my job."},{"startTime":768.528,"endTime":771.018,"body":"And y we weren't making"},{"startTime":768.528,"endTime":771.018,"body":"enough money to for his job."},{"startTime":771.018,"endTime":771.348,"body":"Okay."},{"startTime":771.348,"endTime":772.818,"body":"Let's be real clear about that."},{"startTime":773.193,"endTime":777.333,"body":"Um, but he literally gave us notice the"},{"startTime":773.193,"endTime":777.333,"body":"next day, that October, which was 13"},{"startTime":777.333,"endTime":779.793,"body":"years ago, this October, he quit his job."},{"startTime":779.853,"endTime":781.293,"body":"And we've worked together ever since."},{"startTime":781.803,"endTime":786.093,"body":"However, I ran my business"},{"startTime":781.803,"endTime":786.093,"body":"by myself for five years."},{"startTime":786.963,"endTime":789.663,"body":"So having my husband come in"},{"startTime":786.963,"endTime":789.663,"body":"and have an opinion about it"},{"startTime":791.853,"endTime":792.633,"body":"was interesting."},{"startTime":793.053,"endTime":797.223,"body":"Um, so anyway, he said to me one"},{"startTime":793.053,"endTime":797.223,"body":"day, I vividly remember this story."},{"startTime":797.223,"endTime":799.2330000000001,"body":"He is like, I don't think"},{"startTime":797.223,"endTime":799.2330000000001,"body":"it was this serious, but I"},{"startTime":799.2330000000001,"endTime":800.763,"body":"vividly remember this story."},{"startTime":801.003,"endTime":802.653,"body":"We were standing in our"},{"startTime":801.003,"endTime":802.653,"body":"kitchen and he was like."},{"startTime":803.253,"endTime":807.933,"body":"I think he'd maybe been working with"},{"startTime":803.253,"endTime":807.933,"body":"us for like a year, and he was like, so"},{"startTime":807.933,"endTime":810.003,"body":"like, what do you want from the business?"},{"startTime":810.303,"endTime":811.683,"body":"What's your, what's your goal?"},{"startTime":811.743,"endTime":812.253,"body":"Same question."},{"startTime":812.253,"endTime":814.2330000000001,"body":"I just asked you guys, what's your goal?"},{"startTime":814.323,"endTime":815.013,"body":"And I was like, what do you mean?"},{"startTime":815.013,"endTime":815.673,"body":"What's my goal?"},{"startTime":815.823,"endTime":817.773,"body":"I don't know, to make it to tomorrow."},{"startTime":818.043,"endTime":818.343,"body":"Right?"},{"startTime":818.343,"endTime":819.273,"body":"Like, I was like, ah."},{"startTime":819.663,"endTime":822.003,"body":"And he was like, no, but like what?"},{"startTime":822.243,"endTime":823.683,"body":"I mean, I quit my job."},{"startTime":823.773,"endTime":826.203,"body":"You know, we do this, this is the"},{"startTime":823.773,"endTime":826.203,"body":"only income coming into our house."},{"startTime":826.443,"endTime":828.633,"body":"What's, what's your goal with it?"},{"startTime":828.693,"endTime":830.703,"body":"And I said, honestly, to pay the bill."},{"startTime":831.063,"endTime":834.753,"body":"Like my, my goal is that every"},{"startTime":831.063,"endTime":834.753,"body":"month the bills are paid."},{"startTime":835.563,"endTime":838.563,"body":"And he was like, you're joking, right?"},{"startTime":838.593,"endTime":840.093,"body":"Like that's your goal for our business."},{"startTime":840.093,"endTime":841.593,"body":"And I was like, legit."},{"startTime":841.653,"endTime":842.943,"body":"Yeah, I'm dead serious."},{"startTime":843.453,"endTime":847.743,"body":"And now thinking back on"},{"startTime":843.453,"endTime":847.743,"body":"that, I can understand where"},{"startTime":847.743,"endTime":848.698,"body":"he was coming from because"},{"startTime":851.043,"endTime":852.573,"body":"that seems ridiculous, right?"},{"startTime":852.573,"endTime":853.923,"body":"Like who starts a business?"},{"startTime":854.283,"endTime":855.873,"body":"Has their husband quit their job."},{"startTime":855.873,"endTime":859.083,"body":"And my goal is just like,"},{"startTime":855.873,"endTime":859.083,"body":"let so we can pay our bills."},{"startTime":859.2330000000001,"endTime":861.393,"body":"Now, that was my 27-year-old naive self."},{"startTime":861.603,"endTime":861.933,"body":"Right?"},{"startTime":861.933,"endTime":862.9830000000001,"body":"I was probably 30 by then."},{"startTime":863.013,"endTime":863.883,"body":"I don't even even know."},{"startTime":863.883,"endTime":867.213,"body":"But I was young and stupid and"},{"startTime":863.883,"endTime":867.213,"body":"I was like, not thinking about"},{"startTime":867.213,"endTime":870.183,"body":"retirement, not thinking about what"},{"startTime":867.213,"endTime":870.183,"body":"the business needed to bring us."},{"startTime":870.183,"endTime":870.513,"body":"Right."},{"startTime":870.573,"endTime":874.383,"body":"But I really was like, I"},{"startTime":870.573,"endTime":874.383,"body":"just wanna pay the bills."},{"startTime":874.383,"endTime":875.883,"body":"And he was so disappointed."},{"startTime":876.213,"endTime":877.713,"body":"He was like, I just don't understand."},{"startTime":877.713,"endTime":880.263,"body":"Like, why would you not"},{"startTime":877.713,"endTime":880.263,"body":"wanna think bigger than that?"},{"startTime":880.533,"endTime":885.033,"body":"What's interesting to me, especially"},{"startTime":880.533,"endTime":885.033,"body":"when I thought back about it, is"},{"startTime":885.033,"endTime":886.893,"body":"that wasn't actually my goal at all."},{"startTime":887.883,"endTime":893.463,"body":"My goal, which I refuse to say out loud,"},{"startTime":887.883,"endTime":893.463,"body":"was to dominate the wedding industry."},{"startTime":893.883,"endTime":894.963,"body":"Like that was my goal."},{"startTime":895.263,"endTime":897.633,"body":"I wanted to build the largest"},{"startTime":895.263,"endTime":897.633,"body":"planning firm in Orlando."},{"startTime":897.963,"endTime":898.593,"body":"That was my goal."},{"startTime":898.923,"endTime":899.973,"body":"I wanted to be the best."},{"startTime":900.213,"endTime":901.323,"body":"I wanted to be the biggest."},{"startTime":901.803,"endTime":904.2330000000001,"body":"I wanted to be the one"},{"startTime":901.803,"endTime":904.2330000000001,"body":"everybody looked up to."},{"startTime":904.653,"endTime":906.423,"body":"Thought I would refuse"},{"startTime":904.653,"endTime":906.423,"body":"to say that out loud."},{"startTime":907.293,"endTime":908.133,"body":"Why would I say that out loud?"},{"startTime":908.163,"endTime":909.633,"body":"Even to my husband,"},{"startTime":908.163,"endTime":909.633,"body":"though, I wouldn't say it."},{"startTime":910.098,"endTime":914.028,"body":"I wouldn't say I wanna make, make enough"},{"startTime":910.098,"endTime":914.028,"body":"money so that we can go on vacations"},{"startTime":914.028,"endTime":915.288,"body":"and pay for our kids' private school."},{"startTime":915.288,"endTime":917.958,"body":"I wouldn't say that because I was afraid."},{"startTime":918.468,"endTime":918.828,"body":"Why?"},{"startTime":918.8580000000001,"endTime":920.028,"body":"I was afraid we would fail."},{"startTime":920.298,"endTime":920.778,"body":"Right."},{"startTime":921.048,"endTime":925.068,"body":"If I was like, if I just say"},{"startTime":921.048,"endTime":925.068,"body":"if the bills are paid, then I"},{"startTime":925.068,"endTime":926.538,"body":"won't have that fear of failure."},{"startTime":926.598,"endTime":928.038,"body":"Has anybody else ever felt that way?"},{"startTime":928.698,"endTime":930.768,"body":"I know Susan's in the back."},{"startTime":930.768,"endTime":931.128,"body":"Yeah."},{"startTime":931.188,"endTime":934.008,"body":"And I know, I know."},{"startTime":934.008,"endTime":935.3580000000001,"body":"I talk to my students all the time."},{"startTime":935.3580000000001,"endTime":939.168,"body":"There's a bunch of you here, and I'll say"},{"startTime":935.3580000000001,"endTime":939.168,"body":"like, what's your goal for your business?"},{"startTime":939.813,"endTime":943.083,"body":"And the small talk comes out, right?"},{"startTime":943.383,"endTime":948.123,"body":"It's like, um, I don't know, you"},{"startTime":943.383,"endTime":948.123,"body":"know, maybe like, maybe like a hundred"},{"startTime":948.123,"endTime":950.253,"body":"thousand, you know, maybe like 200,000."},{"startTime":950.253,"endTime":950.703,"body":"Right."},{"startTime":950.793,"endTime":954.303,"body":"You, you say out loud your small goal."},{"startTime":954.513,"endTime":954.933,"body":"Right."},{"startTime":955.623,"endTime":956.553,"body":"But why?"},{"startTime":957.123,"endTime":959.673,"body":"I know no one in here has"},{"startTime":957.123,"endTime":959.673,"body":"a small goal like that."},{"startTime":959.673,"endTime":959.823,"body":"Right."},{"startTime":959.823,"endTime":961.773,"body":"I know some of you, anybody"},{"startTime":959.823,"endTime":961.773,"body":"else wanna dominate?"},{"startTime":963.663,"endTime":963.993,"body":"Yeah."},{"startTime":964.383,"endTime":964.743,"body":"Right."},{"startTime":965.193,"endTime":967.323,"body":"Like, we wanna be top of our market."},{"startTime":967.323,"endTime":969.303,"body":"We wanna be the thought"},{"startTime":967.323,"endTime":969.303,"body":"leaders in our market."},{"startTime":969.543,"endTime":973.803,"body":"We wanna be the ones that everyone else in"},{"startTime":969.543,"endTime":973.803,"body":"our market is like, I wanna be like them."},{"startTime":974.103,"endTime":975.4830000000001,"body":"I wanna be like that business."},{"startTime":975.4830000000001,"endTime":976.623,"body":"But will you say it out loud?"},{"startTime":978.093,"endTime":979.2330000000001,"body":"Did anybody write that down?"},{"startTime":981.003,"endTime":981.453,"body":"Right?"},{"startTime":981.513,"endTime":983.7330000000001,"body":"Because you don't wanna say it out loud."},{"startTime":983.853,"endTime":984.663,"body":"Why not?"},{"startTime":985.143,"endTime":985.923,"body":"Why not?"},{"startTime":985.953,"endTime":987.963,"body":"Why not be like, I want a flipping do."},{"startTime":988.443,"endTime":990.873,"body":"Like I want to be that person."},{"startTime":991.293,"endTime":991.443,"body":"Right."},{"startTime":992.538,"endTime":993.708,"body":"We think small."},{"startTime":993.708,"endTime":996.348,"body":"Our small thinking is what keeps us small."},{"startTime":997.338,"endTime":1001.058,"body":"We have so often, like I was"},{"startTime":997.338,"endTime":1001.058,"body":"even talking to Katie last"},{"startTime":1001.058,"endTime":1002.408,"body":"night, I'm gonna call you out."},{"startTime":1004.508,"endTime":1008.468,"body":"I didn't ask her permission, so I love"},{"startTime":1004.508,"endTime":1008.468,"body":"you Katie, and I'll beg for forgiveness"},{"startTime":1008.468,"endTime":1011.528,"body":"later, but I was talking to Katie last"},{"startTime":1008.468,"endTime":1011.528,"body":"night and we were talking about this"},{"startTime":1011.528,"endTime":1014.438,"body":"specific topic and when I went back"},{"startTime":1011.528,"endTime":1014.438,"body":"in my room last night, I was like,"},{"startTime":1014.438,"endTime":1015.698,"body":"we literally are talking about this."},{"startTime":1015.698,"endTime":1017.018,"body":"I do it all the time too."},{"startTime":1017.048,"endTime":1017.618,"body":"I still do it."},{"startTime":1019.568,"endTime":1023.828,"body":"Katie is like, I, you know, I know you"},{"startTime":1019.568,"endTime":1023.828,"body":"told me this is the year I hit 200,000."},{"startTime":1023.828,"endTime":1025.028,"body":"I know you told me that."},{"startTime":1025.088,"endTime":1026.078,"body":"We've talked about it."},{"startTime":1026.228,"endTime":1028.568,"body":"And she's like, I'm so close"},{"startTime":1026.228,"endTime":1028.568,"body":"to hitting half of that, but I"},{"startTime":1028.568,"endTime":1029.3780000000002,"body":"don't know that we'll hit it."},{"startTime":1029.828,"endTime":1031.058,"body":"And I'm like, why wouldn't you hit it?"},{"startTime":1031.058,"endTime":1031.688,"body":"It's June."},{"startTime":1031.8980000000001,"endTime":1032.9180000000001,"body":"You're almost at half."},{"startTime":1032.9180000000001,"endTime":1034.208,"body":"Why wouldn't you hit it?"},{"startTime":1034.3580000000002,"endTime":1037.058,"body":"Why, why wouldn't you push to hit it?"},{"startTime":1037.118,"endTime":1037.7179999999998,"body":"Right."},{"startTime":1037.778,"endTime":1040.478,"body":"And I'm pushing her because"},{"startTime":1037.778,"endTime":1040.478,"body":"I'm like, I know you can do it."},{"startTime":1040.508,"endTime":1042.938,"body":"Like I, I'm, I have zero gout."},{"startTime":1043.298,"endTime":1044.558,"body":"Right that she can do it."},{"startTime":1044.708,"endTime":1048.008,"body":"But we are afraid to say out"},{"startTime":1044.708,"endTime":1048.008,"body":"loud, I know I can do it."},{"startTime":1048.008,"endTime":1049.4180000000001,"body":"You know you can do it right."},{"startTime":1049.478,"endTime":1050.348,"body":"You know you can do it."},{"startTime":1050.528,"endTime":1052.4479999999999,"body":"Hey, that's right."},{"startTime":1052.478,"endTime":1054.2179999999998,"body":"I'm like, come on girl, go with me here."},{"startTime":1054.728,"endTime":1057.998,"body":"Okay, so let's make this"},{"startTime":1054.728,"endTime":1057.998,"body":"practical for a second."},{"startTime":1058.3580000000002,"endTime":1059.528,"body":"Look at your goal."},{"startTime":1059.618,"endTime":1060.518,"body":"What'd you write down?"},{"startTime":1060.6080000000002,"endTime":1062.528,"body":"Anybody wanna tell me what"},{"startTime":1060.6080000000002,"endTime":1062.528,"body":"they wrote down for their goal?"},{"startTime":1063.188,"endTime":1063.488,"body":"Penny."},{"startTime":1065.2730000000001,"endTime":1065.633,"body":"Okay."},{"startTime":1065.7530000000002,"endTime":1069.203,"body":"So Penny said she wants a better team,"},{"startTime":1065.7530000000002,"endTime":1069.203,"body":"but she also wants a business that"},{"startTime":1069.203,"endTime":1073.193,"body":"can run itself, that she's able to"},{"startTime":1069.203,"endTime":1073.193,"body":"provide careers for other women, right."},{"startTime":1073.193,"endTime":1074.243,"body":"Other team members."},{"startTime":1074.663,"endTime":1075.0230000000001,"body":"Okay."},{"startTime":1075.3229999999999,"endTime":1075.9830000000002,"body":"Anybody else?"},{"startTime":1076.313,"endTime":1077.033,"body":"Yeah, cares."},{"startTime":1080.0030000000002,"endTime":1080.693,"body":"Ooh, I like that."},{"startTime":1081.083,"endTime":1082.463,"body":"I wanna change the way"},{"startTime":1081.083,"endTime":1082.463,"body":"we experience weddings."},{"startTime":1082.5230000000001,"endTime":1082.8229999999999,"body":"Okay."},{"startTime":1083.393,"endTime":1083.693,"body":"Yeah."},{"startTime":1083.813,"endTime":1084.083,"body":"Then"},{"startTime":1086.663,"endTime":1088.613,"body":"to retire her husband."},{"startTime":1089.1680000000001,"endTime":1089.618,"body":"I love it."},{"startTime":1089.6480000000001,"endTime":1092.408,"body":"I always like to tell, tell people that I"},{"startTime":1089.6480000000001,"endTime":1092.408,"body":"retire my husband and he's like, I don't"},{"startTime":1092.408,"endTime":1093.998,"body":"know if I work really freaking hard."},{"startTime":1095.1730000000002,"endTime":1096.9430000000002,"body":"Well, because he doesn't"},{"startTime":1095.1730000000002,"endTime":1096.9430000000002,"body":"get to retire work."},{"startTime":1097.0880000000002,"endTime":1097.598,"body":"That's right."},{"startTime":1097.6280000000002,"endTime":1100.6280000000002,"body":"I'm like, well, I mean, you don't"},{"startTime":1097.6280000000002,"endTime":1100.6280000000002,"body":"have to ask for vacation time, so"},{"startTime":1100.6280000000002,"endTime":1102.098,"body":"it's kinda like retired, right."},{"startTime":1102.518,"endTime":1107.5880000000002,"body":"So, so now that I've kind of given"},{"startTime":1102.518,"endTime":1107.5880000000002,"body":"you a little bit more of an idea, what"},{"startTime":1107.6480000000001,"endTime":1109.598,"body":"if I asked you to rethink that goal?"},{"startTime":1110.498,"endTime":1111.788,"body":"What would you write down now?"},{"startTime":1112.808,"endTime":1113.828,"body":"So think about it for a second."},{"startTime":1113.8580000000002,"endTime":1114.578,"body":"What would you write down?"},{"startTime":1114.578,"endTime":1116.9479999999999,"body":"Now I'm telling you your goal's too small."},{"startTime":1117.0079999999998,"endTime":1118.1779999999999,"body":"You're telling you your goal's."},{"startTime":1118.1779999999999,"endTime":1118.6280000000002,"body":"Too small."},{"startTime":1118.6280000000002,"endTime":1119.228,"body":"I know it is."},{"startTime":1119.228,"endTime":1120.638,"body":"Whatever you wrote down is too small."},{"startTime":1121.4479999999999,"endTime":1122.618,"body":"What would you write down now?"},{"startTime":1123.368,"endTime":1124.3580000000002,"body":"Anybody wanna tell me?"},{"startTime":1125.348,"endTime":1125.558,"body":"Yeah."},{"startTime":1126.8180000000002,"endTime":1127.8980000000001,"body":"Increase your market?"},{"startTime":1128.7379999999998,"endTime":1129.3980000000001,"body":"Is that what you said?"},{"startTime":1130.388,"endTime":1130.7779999999998,"body":"Yeah."},{"startTime":1130.808,"endTime":1131.9180000000001,"body":"Increase your marketability."},{"startTime":1131.9180000000001,"endTime":1132.3380000000002,"body":"Yeah."},{"startTime":1132.638,"endTime":1132.9679999999998,"body":"Right."},{"startTime":1132.9679999999998,"endTime":1133.478,"body":"And more."},{"startTime":1133.478,"endTime":1133.9879999999998,"body":"Right."},{"startTime":1134.078,"endTime":1134.558,"body":"Okay."},{"startTime":1135.0680000000002,"endTime":1135.518,"body":"Who else?"},{"startTime":1135.5480000000002,"endTime":1138.188,"body":"Who else has a big audacious"},{"startTime":1135.5480000000002,"endTime":1138.188,"body":"goal you're willing to share?"},{"startTime":1141.1280000000002,"endTime":1142.4479999999999,"body":"Yes, Miriam."},{"startTime":1142.478,"endTime":1142.8380000000002,"body":"Okay."},{"startTime":1143.1080000000002,"endTime":1144.788,"body":"Miriam wants to hit"},{"startTime":1143.1080000000002,"endTime":1144.788,"body":"half a million dollars."},{"startTime":1145.0880000000002,"endTime":1145.4180000000001,"body":"Okay."},{"startTime":1145.4230000000002,"endTime":1145.763,"body":"In her business."},{"startTime":1146.408,"endTime":1148.5079999999998,"body":"It's a big goal for a"},{"startTime":1146.408,"endTime":1148.5079999999998,"body":"wedding pro, right, Julie?"},{"startTime":1148.5079999999998,"endTime":1150.873,"body":"Get my digital product launch."},{"startTime":1151.9879999999998,"endTime":1152.9180000000001,"body":"Yes."},{"startTime":1153.2779999999998,"endTime":1155.1080000000002,"body":"Get my digital product launched."},{"startTime":1155.2579999999998,"endTime":1156.0079999999998,"body":"I love it."},{"startTime":1156.2179999999998,"endTime":1160.538,"body":"Okay, so these are some examples of"},{"startTime":1156.2179999999998,"endTime":1160.538,"body":"bigger goals that you might have, right?"},{"startTime":1161.768,"endTime":1164.0480000000002,"body":"Here's the question I"},{"startTime":1161.768,"endTime":1164.0480000000002,"body":"wanna ask you though."},{"startTime":1165.2179999999998,"endTime":1167.1080000000002,"body":"So Julie, I'm gonna use your example."},{"startTime":1168.158,"endTime":1170.8580000000002,"body":"You are saying, I wanna get my"},{"startTime":1168.158,"endTime":1170.8580000000002,"body":"digital product business launched."},{"startTime":1170.8580000000002,"endTime":1171.038,"body":"Okay."},{"startTime":1171.038,"endTime":1173.0480000000002,"body":"So I'm, it's gonna pat you"},{"startTime":1171.038,"endTime":1173.0480000000002,"body":"in the hot seat for a second."},{"startTime":1173.3180000000002,"endTime":1174.3980000000001,"body":"What would you ha, what?"},{"startTime":1174.3980000000001,"endTime":1175.7779999999998,"body":"What's keeping you from launching it?"},{"startTime":1176.288,"endTime":1176.7379999999998,"body":"Next week."},{"startTime":1182.3780000000002,"endTime":1183.0680000000002,"body":"Oh, sure."},{"startTime":1183.2179999999998,"endTime":1184.3580000000002,"body":"That's an easy answer."},{"startTime":1184.3580000000002,"endTime":1186.038,"body":"Amanda's calling you out in love."},{"startTime":1186.158,"endTime":1186.908,"body":"Calling you out in love."},{"startTime":1186.9679999999998,"endTime":1187.2980000000002,"body":"Okay."},{"startTime":1187.2980000000002,"endTime":1187.958,"body":"So that's good."},{"startTime":1187.958,"endTime":1191.1080000000002,"body":"So, you know, you know, you're sitting"},{"startTime":1187.958,"endTime":1191.1080000000002,"body":"on it, you know you're sitting on it."},{"startTime":1191.1080000000002,"endTime":1191.288,"body":"Right."},{"startTime":1191.288,"endTime":1191.618,"body":"Okay."},{"startTime":1192.0680000000002,"endTime":1192.368,"body":"Okay."},{"startTime":1192.458,"endTime":1193.2379999999998,"body":"Miriam, what about you?"},{"startTime":1193.2379999999998,"endTime":1195.8180000000002,"body":"What's keeping you from,"},{"startTime":1193.2379999999998,"endTime":1195.8180000000002,"body":"what would you have to do?"},{"startTime":1195.8780000000002,"endTime":1196.868,"body":"Let me rephrase the question."},{"startTime":1197.138,"endTime":1198.638,"body":"What would you have to do today?"},{"startTime":1200.0480000000002,"endTime":1203.078,"body":"You know, what would you have to"},{"startTime":1200.0480000000002,"endTime":1203.078,"body":"do today if you, if your goal was"},{"startTime":1203.078,"endTime":1203.9180000000001,"body":"actually half a million dollars?"},{"startTime":1203.9479999999999,"endTime":1205.0279999999998,"body":"If, when we do budgets this year."},{"startTime":1205.6280000000002,"endTime":1207.368,"body":"I make your goal half a million dollars."},{"startTime":1207.3980000000001,"endTime":1209.5279999999998,"body":"I say, okay, Miriam, we're writing"},{"startTime":1207.3980000000001,"endTime":1209.5279999999998,"body":"a budget for half a million dollars."},{"startTime":1209.9180000000001,"endTime":1212.2579999999998,"body":"What would you have to do differently"},{"startTime":1209.9180000000001,"endTime":1212.2579999999998,"body":"in your business to hit in"},{"startTime":1215.438,"endTime":1216.3980000000001,"body":"second revenue stream?"},{"startTime":1216.4279999999999,"endTime":1216.788,"body":"Right?"},{"startTime":1216.8180000000002,"endTime":1218.1979999999999,"body":"So Miriam is a planner."},{"startTime":1218.348,"endTime":1222.788,"body":"She just recently launched rentals"},{"startTime":1218.348,"endTime":1222.788,"body":"and she knows she needs to focus on"},{"startTime":1222.788,"endTime":1224.1979999999999,"body":"it to hit half a million dollars."},{"startTime":1224.228,"endTime":1226.118,"body":"'cause that's how that"},{"startTime":1224.228,"endTime":1226.118,"body":"goal's gonna come in, right?"},{"startTime":1226.3580000000002,"endTime":1229.808,"body":"I want you to think to yourself, what"},{"startTime":1226.3580000000002,"endTime":1229.808,"body":"would I have to do differently in"},{"startTime":1229.808,"endTime":1231.938,"body":"my business today to hit the goal?"},{"startTime":1231.938,"endTime":1233.5279999999998,"body":"I'm not willing to say out loud."},{"startTime":1235.388,"endTime":1237.6680000000001,"body":"What's the, what's the goal you're"},{"startTime":1235.388,"endTime":1237.6680000000001,"body":"not willing to say out loud?"},{"startTime":1239.8580000000002,"endTime":1240.4279999999999,"body":"And then what?"},{"startTime":1240.4279999999999,"endTime":1241.208,"body":"Yeah, go ahead, Dennis."},{"startTime":1241.208,"endTime":1242.223,"body":"I work less."},{"startTime":1242.723,"endTime":1243.723,"body":"I don't, I don't."},{"startTime":1244.163,"endTime":1245.603,"body":"I wanna work on a four hour work."},{"startTime":1246.308,"endTime":1247.6280000000002,"body":"Ooh, okay."},{"startTime":1247.658,"endTime":1248.618,"body":"A four hour work week."},{"startTime":1248.708,"endTime":1249.1280000000002,"body":"I like it."},{"startTime":1249.6680000000001,"endTime":1250.328,"body":"I like it."},{"startTime":1250.388,"endTime":1252.5480000000002,"body":"What would you have to do"},{"startTime":1250.388,"endTime":1252.5480000000002,"body":"differently in your business today?"},{"startTime":1252.5480000000002,"endTime":1254.768,"body":"What would have to change about your"},{"startTime":1252.5480000000002,"endTime":1254.768,"body":"business today for that to happen?"},{"startTime":1255.283,"endTime":1255.563,"body":"I mean,"},{"startTime":1257.7379999999998,"endTime":1258.6680000000001,"body":"yeah, a hundred percent."},{"startTime":1258.908,"endTime":1260.2579999999998,"body":"So you know what you have to do."},{"startTime":1309.668,"endTime":1310.2679999999998,"body":"Why aren't you doing it?"},{"startTime":1311.3929999999998,"endTime":1312.6830000000002,"body":"Yeah, that's right."},{"startTime":1312.7430000000002,"endTime":1313.403,"body":"You're working on it."},{"startTime":1313.4330000000002,"endTime":1313.9130000000002,"body":"I'm here."},{"startTime":1314.093,"endTime":1314.3929999999998,"body":"Okay."},{"startTime":1314.3929999999998,"endTime":1314.9330000000002,"body":"I love it."},{"startTime":1315.1429999999998,"endTime":1316.523,"body":"And this is what I want"},{"startTime":1315.1429999999998,"endTime":1316.523,"body":"you guys to think about."},{"startTime":1316.553,"endTime":1316.9130000000002,"body":"Okay."},{"startTime":1317.6630000000002,"endTime":1323.1229999999998,"body":"I was asked the same question"},{"startTime":1317.6630000000002,"endTime":1323.1229999999998,"body":"recently, and I, I'll be super"},{"startTime":1323.1229999999998,"endTime":1324.503,"body":"transparent with you guys, right?"},{"startTime":1324.5629999999999,"endTime":1326.0629999999999,"body":"I was asked the same question recently."},{"startTime":1326.423,"endTime":1330.593,"body":"I was asked, what is the goal"},{"startTime":1326.423,"endTime":1330.593,"body":"for your coaching business?"},{"startTime":1331.3729999999998,"endTime":1334.253,"body":"And my answer was, I wanna hit"},{"startTime":1331.3729999999998,"endTime":1334.253,"body":"a million dollars in revenue."},{"startTime":1335.0629999999999,"endTime":1335.3929999999998,"body":"Why?"},{"startTime":1335.4530000000002,"endTime":1335.8129999999999,"body":"I don't know."},{"startTime":1336.053,"endTime":1336.6229999999998,"body":"It sounds fun."},{"startTime":1336.7430000000002,"endTime":1337.1029999999998,"body":"I don't know."},{"startTime":1337.2230000000002,"endTime":1338.963,"body":"I, I don't know that I"},{"startTime":1337.2230000000002,"endTime":1338.963,"body":"have an answer for that."},{"startTime":1340.2830000000001,"endTime":1343.193,"body":"It's a stupid goal, but"},{"startTime":1340.2830000000001,"endTime":1343.193,"body":"it, it is just the goal."},{"startTime":1343.253,"endTime":1343.7630000000001,"body":"I want it."},{"startTime":1343.7630000000001,"endTime":1344.093,"body":"Right?"},{"startTime":1344.093,"endTime":1345.713,"body":"I was like, I don't know, I"},{"startTime":1344.093,"endTime":1345.713,"body":"wanna hit a million dollars."},{"startTime":1346.133,"endTime":1351.023,"body":"And so my business coach is in"},{"startTime":1346.133,"endTime":1351.023,"body":"the room and she said, well,"},{"startTime":1351.023,"endTime":1352.3729999999998,"body":"how close are you to hitting it?"},{"startTime":1352.463,"endTime":1354.443,"body":"And I was like, yeah,"},{"startTime":1352.463,"endTime":1354.443,"body":"we'll hit it this year."},{"startTime":1354.503,"endTime":1355.9130000000002,"body":"And she was like, then"},{"startTime":1354.503,"endTime":1355.9130000000002,"body":"why is that your goal?"},{"startTime":1356.093,"endTime":1357.293,"body":"Like that's a terrible goal."},{"startTime":1357.3529999999998,"endTime":1359.963,"body":"And I was like, I don't know."},{"startTime":1360.2630000000001,"endTime":1361.823,"body":"I feel like it's a pretty good goal."},{"startTime":1361.823,"endTime":1363.5330000000001,"body":"Like I was super excited about it."},{"startTime":1363.6229999999998,"endTime":1367.0130000000001,"body":"And she was like, well, why wouldn't"},{"startTime":1363.6229999999998,"endTime":1367.0130000000001,"body":"you make your goal $3 million?"},{"startTime":1367.343,"endTime":1368.423,"body":"Or $5 million."},{"startTime":1368.4530000000002,"endTime":1370.4330000000002,"body":"And I was like, 'cause we'll"},{"startTime":1368.4530000000002,"endTime":1370.4330000000002,"body":"literally never hit that."},{"startTime":1370.4330000000002,"endTime":1371.303,"body":"And she was like, why?"},{"startTime":1374.573,"endTime":1376.043,"body":"I didn't know I was gonna"},{"startTime":1374.573,"endTime":1376.043,"body":"call her out either."},{"startTime":1376.3729999999998,"endTime":1379.613,"body":"But I was like, we'll, we'll"},{"startTime":1376.3729999999998,"endTime":1379.613,"body":"literally never hit that."},{"startTime":1379.613,"endTime":1382.253,"body":"I wouldn't, that doesn't, that's"},{"startTime":1379.613,"endTime":1382.253,"body":"not even attainable or reasonable."},{"startTime":1382.5829999999999,"endTime":1386.693,"body":"And she was like, okay, but what if it was"},{"startTime":1382.5829999999999,"endTime":1386.693,"body":"like, what if your goal was $3 million?"},{"startTime":1386.753,"endTime":1387.6830000000002,"body":"Let's just pretend right."},{"startTime":1387.6830000000002,"endTime":1389.303,"body":"Let's pretend your goal's $3 million."},{"startTime":1389.903,"endTime":1393.713,"body":"What would you have to do"},{"startTime":1389.903,"endTime":1393.713,"body":"differently today to hit it?"},{"startTime":1394.568,"endTime":1399.338,"body":"And the perspective change"},{"startTime":1394.568,"endTime":1399.338,"body":"I had was so shocking."},{"startTime":1400.028,"endTime":1400.508,"body":"Why?"},{"startTime":1401.0780000000002,"endTime":1403.448,"body":"Because to hit a million dollars,"},{"startTime":1401.0780000000002,"endTime":1403.448,"body":"I don't actually have to change"},{"startTime":1403.448,"endTime":1404.528,"body":"that much in my business."},{"startTime":1405.608,"endTime":1406.8080000000002,"body":"That's attainable."},{"startTime":1406.838,"endTime":1411.428,"body":"It's gonna happen this year, whether"},{"startTime":1406.838,"endTime":1411.428,"body":"I try that hard or not, because"},{"startTime":1411.428,"endTime":1413.0179999999998,"body":"we've got the ball rolling, right?"},{"startTime":1413.258,"endTime":1416.0780000000002,"body":"So what I want you guys to think"},{"startTime":1413.258,"endTime":1416.0780000000002,"body":"about in your business is, let's"},{"startTime":1416.0780000000002,"endTime":1419.258,"body":"say your goal is $200,000, right?"},{"startTime":1420.398,"endTime":1422.1380000000001,"body":"To be honest, Katie's gonna hit that goal."},{"startTime":1422.1380000000001,"endTime":1424.7479999999998,"body":"Whether she likes it or not like it"},{"startTime":1422.1380000000001,"endTime":1424.7479999999998,"body":"does, it's going to happen because"},{"startTime":1424.7479999999998,"endTime":1425.948,"body":"she's already got the momentum."},{"startTime":1425.948,"endTime":1427.0580000000002,"body":"She's already got the ball rolling."},{"startTime":1427.0580000000002,"endTime":1429.488,"body":"She's got the team, she's"},{"startTime":1427.0580000000002,"endTime":1429.488,"body":"got the infrastructure, she's"},{"startTime":1429.488,"endTime":1430.628,"body":"gonna hit it no matter what."},{"startTime":1430.7479999999998,"endTime":1433.448,"body":"What if we made Katie's"},{"startTime":1430.7479999999998,"endTime":1433.448,"body":"goal half a million dollars?"},{"startTime":1433.898,"endTime":1437.0780000000002,"body":"What would she have to"},{"startTime":1433.898,"endTime":1437.0780000000002,"body":"change to actually hit that?"},{"startTime":1437.4379999999999,"endTime":1437.858,"body":"Right?"},{"startTime":1438.128,"endTime":1440.8280000000002,"body":"And the reason I ask you that"},{"startTime":1438.128,"endTime":1440.8280000000002,"body":"is because when you're only"},{"startTime":1440.8280000000002,"endTime":1442.653,"body":"trying to become 1% better."},{"startTime":1443.273,"endTime":1447.1429999999998,"body":"When you're only trying to hit, like,"},{"startTime":1443.273,"endTime":1447.1429999999998,"body":"you know, I wanna do 10,000 more next"},{"startTime":1447.1429999999998,"endTime":1450.233,"body":"year, or you hit a hundred thousand"},{"startTime":1447.1429999999998,"endTime":1450.233,"body":"dollars for the first time and now"},{"startTime":1450.233,"endTime":1452.003,"body":"you're like, well, my goal is 120,000."},{"startTime":1452.003,"endTime":1453.0829999999999,"body":"And I'm like, for what?"},{"startTime":1453.1429999999998,"endTime":1453.9530000000002,"body":"Like, why?"},{"startTime":1454.1029999999998,"endTime":1456.233,"body":"How would you not hit 120,000 next year?"},{"startTime":1456.233,"endTime":1458.3929999999998,"body":"If you just keep your doors open,"},{"startTime":1456.233,"endTime":1458.3929999999998,"body":"you're gonna hit that, right?"},{"startTime":1458.3929999999998,"endTime":1459.863,"body":"Like natural growth."},{"startTime":1460.073,"endTime":1460.673,"body":"What?"},{"startTime":1460.733,"endTime":1461.8729999999998,"body":"What are you not doing?"},{"startTime":1461.8729999999998,"endTime":1464.5130000000001,"body":"Why are you not pushing yourself"},{"startTime":1461.8729999999998,"endTime":1464.5130000000001,"body":"outside that comfort zone?"},{"startTime":1464.7830000000001,"endTime":1465.6229999999998,"body":"'cause here's the thing."},{"startTime":1465.9530000000002,"endTime":1468.8929999999998,"body":"Let's say we make Katie's goal"},{"startTime":1465.9530000000002,"endTime":1468.8929999999998,"body":"half a million dollars, right?"},{"startTime":1469.4930000000002,"endTime":1473.8129999999999,"body":"Yeah, she may not quite half a hit, half"},{"startTime":1469.4930000000002,"endTime":1473.8129999999999,"body":"a million, but I sure as heck guarantee"},{"startTime":1473.8129999999999,"endTime":1474.923,"body":"you she's gonna hit more than two."},{"startTime":1475.793,"endTime":1476.153,"body":"Right?"},{"startTime":1476.213,"endTime":1479.5130000000001,"body":"Like, because the her habits are"},{"startTime":1476.213,"endTime":1479.5130000000001,"body":"gonna change in her business."},{"startTime":1480.173,"endTime":1484.2830000000001,"body":"My answer when I was asked this"},{"startTime":1480.173,"endTime":1484.2830000000001,"body":"question was, I know for a fact that"},{"startTime":1484.2830000000001,"endTime":1485.423,"body":"I would have to be on TikTok more."},{"startTime":1486.023,"endTime":1492.2030000000002,"body":"I hate TikTok so much and I hate it, so,"},{"startTime":1486.023,"endTime":1492.2030000000002,"body":"but I knew that was what I needed to do."},{"startTime":1492.233,"endTime":1494.543,"body":"I needed to be on TikTok"},{"startTime":1492.233,"endTime":1494.543,"body":"three times a day."},{"startTime":1494.6029999999998,"endTime":1495.4730000000002,"body":"I hate that answer."},{"startTime":1495.4730000000002,"endTime":1496.3729999999998,"body":"I think it's stupid."},{"startTime":1496.6429999999998,"endTime":1498.593,"body":"I hate that I have to"},{"startTime":1496.6429999999998,"endTime":1498.593,"body":"feed the beast of TikTok."},{"startTime":1498.923,"endTime":1503.303,"body":"I load that app so much,"},{"startTime":1498.923,"endTime":1503.303,"body":"but I know it works, right?"},{"startTime":1503.3329999999999,"endTime":1504.803,"body":"So I was like, okay, I'll do it."},{"startTime":1505.073,"endTime":1507.173,"body":"But here was what happened instead."},{"startTime":1507.5330000000001,"endTime":1510.4130000000002,"body":"I said, I'll do it, but"},{"startTime":1507.5330000000001,"endTime":1510.4130000000002,"body":"do you remember this?"},{"startTime":1510.7430000000002,"endTime":1513.023,"body":"I was like, but you don't understand."},{"startTime":1513.3529999999998,"endTime":1514.5829999999999,"body":"I have three kids."},{"startTime":1514.793,"endTime":1516.023,"body":"I have two businesses."},{"startTime":1516.5629999999999,"endTime":1517.9730000000002,"body":"I have over a hundred students."},{"startTime":1518.423,"endTime":1520.8529999999998,"body":"I have, I work in ministry with my kids."},{"startTime":1521.1229999999998,"endTime":1522.2630000000001,"body":"I all the things."},{"startTime":1522.5629999999999,"endTime":1524.3929999999998,"body":"All the things, right?"},{"startTime":1524.483,"endTime":1525.383,"body":"You don't understand."},{"startTime":1525.968,"endTime":1527.738,"body":"I can't make three tiktoks today."},{"startTime":1527.798,"endTime":1530.6180000000002,"body":"There's no way I don't have time, right?"},{"startTime":1530.678,"endTime":1533.1380000000001,"body":"Anybody else think that as I'm"},{"startTime":1530.678,"endTime":1533.1380000000001,"body":"sitting here going, well, why"},{"startTime":1533.1380000000001,"endTime":1534.608,"body":"aren't you doing the things?"},{"startTime":1534.9080000000001,"endTime":1536.858,"body":"Why aren't you doing the"},{"startTime":1534.9080000000001,"endTime":1536.858,"body":"thing you know you need to do?"},{"startTime":1537.0980000000002,"endTime":1540.5179999999998,"body":"Well, Brandee, I have my"},{"startTime":1537.0980000000002,"endTime":1540.5179999999998,"body":"seven to seven, right?"},{"startTime":1540.548,"endTime":1543.3680000000002,"body":"I have, look at all the things I"},{"startTime":1540.548,"endTime":1543.3680000000002,"body":"already wrote down on my schedule."},{"startTime":1543.818,"endTime":1548.108,"body":"Look at your schedule right now and tell"},{"startTime":1543.818,"endTime":1548.108,"body":"me how many of the things on your schedule"},{"startTime":1548.108,"endTime":1551.0130000000001,"body":"that we did in the seven to seven exercise"},{"startTime":1548.108,"endTime":1551.0130000000001,"body":"are needle movers in your business."},{"startTime":1552.173,"endTime":1553.073,"body":"Needle movers."},{"startTime":1553.073,"endTime":1556.253,"body":"So that means they're either sales,"},{"startTime":1553.073,"endTime":1556.253,"body":"marketing, or team development."},{"startTime":1556.3129999999999,"endTime":1560.483,"body":"How many things that you wrote down"},{"startTime":1556.3129999999999,"endTime":1560.483,"body":"in your normal day have to do with"},{"startTime":1560.483,"endTime":1562.463,"body":"sales, marketing, or team development?"},{"startTime":1564.5629999999999,"endTime":1565.523,"body":"I'm guessing very few."},{"startTime":1566.0330000000001,"endTime":1567.4730000000002,"body":"Anybody have more than lights?"},{"startTime":1567.653,"endTime":1571.4330000000002,"body":"Five things they do on a daily basis"},{"startTime":1567.653,"endTime":1571.4330000000002,"body":"every single day that has to do with"},{"startTime":1571.4330000000002,"endTime":1572.7230000000002,"body":"sales, marketing, or team development."},{"startTime":1574.403,"endTime":1575.363,"body":"Good job, Maryanne."},{"startTime":1575.423,"endTime":1575.9330000000002,"body":"Yes."},{"startTime":1577.3729999999998,"endTime":1577.8529999999998,"body":"Anybody else?"},{"startTime":1578.7079999999999,"endTime":1579.8480000000002,"body":"That's the thing, right?"},{"startTime":1579.8480000000002,"endTime":1583.2679999999998,"body":"So when I looked at my schedule,"},{"startTime":1579.8480000000002,"endTime":1583.2679999999998,"body":"this, you, y'all, I was embarrassed."},{"startTime":1583.298,"endTime":1583.988,"body":"I'm not gonna lie."},{"startTime":1584.0179999999998,"endTime":1585.7880000000002,"body":"Like I made all the excuses."},{"startTime":1585.878,"endTime":1587.858,"body":"I was like, I can't do it."},{"startTime":1587.8880000000001,"endTime":1589.5980000000002,"body":"I don't have time, I'm not doing it."},{"startTime":1589.6879999999999,"endTime":1590.528,"body":"I don't have time."},{"startTime":1590.738,"endTime":1592.4779999999998,"body":"And I, I genuinely felt like that."},{"startTime":1592.5380000000002,"endTime":1594.5179999999998,"body":"I was like, I work 12"},{"startTime":1592.5380000000002,"endTime":1594.5179999999998,"body":"hours a day as it is."},{"startTime":1594.8480000000002,"endTime":1598.178,"body":"Like, I literally get up, take"},{"startTime":1594.8480000000002,"endTime":1598.178,"body":"a shower, get on the computer."},{"startTime":1598.178,"endTime":1599.948,"body":"I don't get off my computer"},{"startTime":1598.178,"endTime":1599.948,"body":"until six o'clock at night."},{"startTime":1600.1879999999999,"endTime":1601.148,"body":"It's filled with Zoom calls."},{"startTime":1601.148,"endTime":1602.1380000000001,"body":"It's filled with all the things."},{"startTime":1602.4379999999999,"endTime":1606.488,"body":"And in reality, what I was saying"},{"startTime":1602.4379999999999,"endTime":1606.488,"body":"was, it's not important to me."},{"startTime":1607.448,"endTime":1609.4579999999999,"body":"It's not important to"},{"startTime":1607.448,"endTime":1609.4579999999999,"body":"me to grow my business."},{"startTime":1609.818,"endTime":1612.008,"body":"I know how, I know what I have to do."},{"startTime":1612.3680000000002,"endTime":1613.5380000000002,"body":"I'm just choosing not to."},{"startTime":1613.568,"endTime":1618.0380000000002,"body":"I'm choosing to fill my day with"},{"startTime":1613.568,"endTime":1618.0380000000002,"body":"all the other things, all of the"},{"startTime":1618.2479999999998,"endTime":1622.508,"body":"non-revenue generating tasks that"},{"startTime":1618.2479999999998,"endTime":1622.508,"body":"I let fill my day every single day."},{"startTime":1622.508,"endTime":1623.318,"body":"Instead."},{"startTime":1623.738,"endTime":1625.2079999999999,"body":"That's an excuse."},{"startTime":1625.4779999999998,"endTime":1627.6380000000001,"body":"That's an excuse you guys, right?"},{"startTime":1628.568,"endTime":1629.858,"body":"This is what, this is the difference."},{"startTime":1629.858,"endTime":1633.8480000000002,"body":"Have you guys ever heard the saying,"},{"startTime":1629.858,"endTime":1633.8480000000002,"body":"um, someone with half your talent"},{"startTime":1633.878,"endTime":1634.928,"body":"is running circles around you?"},{"startTime":1635.963,"endTime":1636.923,"body":"And we know it's true."},{"startTime":1637.193,"endTime":1638.7830000000001,"body":"Anybody else have anybody in their market?"},{"startTime":1638.7830000000001,"endTime":1641.363,"body":"And you're like, dude,"},{"startTime":1638.7830000000001,"endTime":1641.363,"body":"they don't hire them,"},{"startTime":1643.943,"endTime":1646.4330000000002,"body":"but you're like, how do people"},{"startTime":1643.943,"endTime":1646.4330000000002,"body":"keep booking them, right?"},{"startTime":1646.943,"endTime":1651.5330000000001,"body":"Because they know that the revenue"},{"startTime":1646.943,"endTime":1651.5330000000001,"body":"generating tasks are the things that"},{"startTime":1651.5330000000001,"endTime":1652.943,"body":"they actually have to do every day."},{"startTime":1653.363,"endTime":1657.8329999999999,"body":"Alex or Mozy love Alex or Mozy, but"},{"startTime":1653.363,"endTime":1657.8329999999999,"body":"he says A focus pool will accomplish"},{"startTime":1657.8329999999999,"endTime":1659.543,"body":"far greater than a distracted genius."},{"startTime":1660.113,"endTime":1664.043,"body":"If you spend your day every"},{"startTime":1660.113,"endTime":1664.043,"body":"single day doing client work."},{"startTime":1664.3280000000002,"endTime":1665.5580000000002,"body":"Doing backend systems."},{"startTime":1665.7679999999998,"endTime":1667.148,"body":"Listen, Julie, don't come at me."},{"startTime":1667.238,"endTime":1668.168,"body":"Systems are important."},{"startTime":1668.5580000000002,"endTime":1673.148,"body":"But if you spend every day focused"},{"startTime":1668.5580000000002,"endTime":1673.148,"body":"on all the backend, the number of"},{"startTime":1673.148,"endTime":1677.678,"body":"people that tell me I'm doing a brand"},{"startTime":1673.148,"endTime":1677.678,"body":"refresh, I'm doing a brand rebrand."},{"startTime":1677.7079999999999,"endTime":1679.418,"body":"Again, hire Amanda to do it."},{"startTime":1679.4779999999998,"endTime":1681.128,"body":"Like you shouldn't be"},{"startTime":1679.4779999999998,"endTime":1681.128,"body":"involved in that, right?"},{"startTime":1681.128,"endTime":1686.918,"body":"Like you need to be revenue"},{"startTime":1681.128,"endTime":1686.918,"body":"generating, you need to be marketing."},{"startTime":1686.948,"endTime":1687.6090000000002,"body":"When you tell me."},{"startTime":1688.2079999999999,"endTime":1689.798,"body":"I don't have time to"},{"startTime":1688.2079999999999,"endTime":1689.798,"body":"show up on social media."},{"startTime":1690.008,"endTime":1690.8480000000002,"body":"I outsourced it."},{"startTime":1690.8480000000002,"endTime":1692.918,"body":"The person who I"},{"startTime":1690.8480000000002,"endTime":1692.918,"body":"outsourced to it too stuck."},{"startTime":1692.9779999999998,"endTime":1694.448,"body":"She's not even doing"},{"startTime":1692.9779999999998,"endTime":1694.448,"body":"very good, but whatever."},{"startTime":1694.448,"endTime":1695.258,"body":"She's putting something up."},{"startTime":1695.588,"endTime":1696.7279999999998,"body":"It's your business."},{"startTime":1697.148,"endTime":1698.048,"body":"This is your business."},{"startTime":1698.048,"endTime":1703.238,"body":"This is your livelihood, you"},{"startTime":1698.048,"endTime":1703.238,"body":"marketing, you, selling you the CEO."},{"startTime":1703.3280000000002,"endTime":1706.298,"body":"Everything else in your business,"},{"startTime":1703.3280000000002,"endTime":1706.298,"body":"besides sales, marketing, and"},{"startTime":1706.298,"endTime":1709.088,"body":"team development is a distraction"},{"startTime":1706.298,"endTime":1709.088,"body":"to the growth of your business."},{"startTime":1709.628,"endTime":1714.398,"body":"You know this, but what we do instead,"},{"startTime":1709.628,"endTime":1714.398,"body":"I'll give you an example of a schedule."},{"startTime":1714.5780000000002,"endTime":1714.9379999999999,"body":"Okay?"},{"startTime":1715.8529999999998,"endTime":1719.153,"body":"This is an example of what"},{"startTime":1715.8529999999998,"endTime":1719.153,"body":"my calendar looked like."},{"startTime":1719.573,"endTime":1721.883,"body":"My seven to seven when"},{"startTime":1719.573,"endTime":1721.883,"body":"I still did weddings."},{"startTime":1722.003,"endTime":1722.273,"body":"Okay."},{"startTime":1723.8329999999999,"endTime":1727.673,"body":"You get the kids to school, shower,"},{"startTime":1723.8329999999999,"endTime":1727.673,"body":"get ready, emails, client work, right?"},{"startTime":1727.673,"endTime":1729.9530000000002,"body":"Like all the things you, I'm"},{"startTime":1727.673,"endTime":1729.9530000000002,"body":"sure y'all's schedule looks a"},{"startTime":1729.9530000000002,"endTime":1731.303,"body":"little bit like this too, right?"},{"startTime":1731.483,"endTime":1732.6229999999998,"body":"And one sales call."},{"startTime":1732.713,"endTime":1733.883,"body":"Do you see any marketing in here?"},{"startTime":1734.2430000000002,"endTime":1736.6429999999998,"body":"No, because I was like, I don't"},{"startTime":1734.2430000000002,"endTime":1736.6429999999998,"body":"have time to show my face."},{"startTime":1736.793,"endTime":1738.6830000000002,"body":"I don't have time to show my"},{"startTime":1736.793,"endTime":1738.6830000000002,"body":"face on social media, right?"},{"startTime":1738.7430000000002,"endTime":1741.0829999999999,"body":"So this is what my"},{"startTime":1738.7430000000002,"endTime":1741.0829999999999,"body":"calendar used to look like."},{"startTime":1741.5330000000001,"endTime":1743.1229999999998,"body":"It does not include this."},{"startTime":1743.1830000000002,"endTime":1744.293,"body":"This is just a general day."},{"startTime":1744.758,"endTime":1747.488,"body":"Right when you all wrote down your"},{"startTime":1744.758,"endTime":1747.488,"body":"seven to sevens, you probably didn't"},{"startTime":1747.488,"endTime":1751.238,"body":"even include things like staff meeting,"},{"startTime":1747.488,"endTime":1751.238,"body":"sales follow up, putting out fires,"},{"startTime":1751.238,"endTime":1755.0780000000002,"body":"putting out fires, posting on social"},{"startTime":1751.238,"endTime":1755.0780000000002,"body":"media, networking events, financials"},{"startTime":1755.0780000000002,"endTime":1756.128,"body":"team to like all these things."},{"startTime":1756.128,"endTime":1757.7479999999998,"body":"Lunch, go to the bathroom."},{"startTime":1758.0179999999998,"endTime":1759.608,"body":"I don't have a bathroom"},{"startTime":1758.0179999999998,"endTime":1759.608,"body":"break on my calendar."},{"startTime":1760.448,"endTime":1762.3080000000002,"body":"I'm like, I need a bathroom break."},{"startTime":1762.398,"endTime":1762.668,"body":"Right?"},{"startTime":1762.668,"endTime":1765.818,"body":"So the, it doesn't even include"},{"startTime":1762.668,"endTime":1765.818,"body":"these things and you still have"},{"startTime":1765.818,"endTime":1767.2279999999998,"body":"12 hours of work written down."},{"startTime":1767.2880000000002,"endTime":1767.7679999999998,"body":"Right?"},{"startTime":1767.858,"endTime":1772.9579999999999,"body":"And it absolutely doesn't include"},{"startTime":1767.858,"endTime":1772.9579999999999,"body":"venue tours, vendor nurturing."},{"startTime":1773.4530000000002,"endTime":1774.7430000000002,"body":"Networking events, right?"},{"startTime":1774.773,"endTime":1776.093,"body":"All the things you know you need to do."},{"startTime":1776.1229999999998,"endTime":1777.773,"body":"Did not make it on your seven to seven."},{"startTime":1777.983,"endTime":1779.1830000000002,"body":"I would bet money."},{"startTime":1779.483,"endTime":1783.1429999999998,"body":"There's very few of you on your seven to"},{"startTime":1779.483,"endTime":1783.1429999999998,"body":"seven that have these sales and marketing"},{"startTime":1783.1429999999998,"endTime":1784.9730000000002,"body":"things on your seven to seven, right?"},{"startTime":1785.153,"endTime":1789.2030000000002,"body":"And the problem with that is"},{"startTime":1785.153,"endTime":1789.2030000000002,"body":"that Parkinson's law applies."},{"startTime":1790.0130000000001,"endTime":1793.0130000000001,"body":"We know we have to sell."},{"startTime":1793.793,"endTime":1795.053,"body":"We know we need to do the follow ups."},{"startTime":1795.233,"endTime":1798.8929999999998,"body":"We know we need to market in our"},{"startTime":1795.233,"endTime":1798.8929999999998,"body":"business, but we know we need to do it."},{"startTime":1798.8929999999998,"endTime":1800.153,"body":"It doesn't make it to our calendar."},{"startTime":1800.903,"endTime":1802.5829999999999,"body":"It's not a priority in our business."},{"startTime":1803.003,"endTime":1803.7830000000001,"body":"We think it is."},{"startTime":1803.7830000000001,"endTime":1804.593,"body":"We say it is."},{"startTime":1804.9530000000002,"endTime":1808.193,"body":"But in reality, most of the time"},{"startTime":1804.9530000000002,"endTime":1808.193,"body":"when I'm talking to a wedding pro,"},{"startTime":1808.3729999999998,"endTime":1811.193,"body":"they're like, oh my gosh, I haven't"},{"startTime":1808.3729999999998,"endTime":1811.193,"body":"done sales follow ups in a week."},{"startTime":1811.193,"endTime":1813.803,"body":"And I'm like, I don't"},{"startTime":1811.193,"endTime":1813.803,"body":"know what to tell you."},{"startTime":1813.803,"endTime":1814.4930000000002,"body":"Like I don't."},{"startTime":1814.523,"endTime":1816.6229999999998,"body":"You have to follow up with your leads."},{"startTime":1816.9530000000002,"endTime":1819.2030000000002,"body":"You have to put that time"},{"startTime":1816.9530000000002,"endTime":1819.2030000000002,"body":"in your calendar, right?"},{"startTime":1819.3529999999998,"endTime":1822.8929999999998,"body":"So Parkinson's law is work expanse to fill"},{"startTime":1819.3529999999998,"endTime":1822.8929999999998,"body":"the time available for its completion."},{"startTime":1823.823,"endTime":1827.423,"body":"So if your sales and marketing and"},{"startTime":1823.823,"endTime":1827.423,"body":"team development aren't on your"},{"startTime":1827.423,"endTime":1831.023,"body":"calendar, guess what's gonna take up"},{"startTime":1827.423,"endTime":1831.023,"body":"all the 12 hours you set to work today."},{"startTime":1831.653,"endTime":1835.1029999999998,"body":"And the reason that we're staying"},{"startTime":1831.653,"endTime":1835.1029999999998,"body":"up till midnight or 2:00 AM getting"},{"startTime":1835.1029999999998,"endTime":1838.943,"body":"work done is because your sales"},{"startTime":1835.1029999999998,"endTime":1838.943,"body":"and marketing is an afterthought."},{"speaker":"It's what you're doing at 2","startTime":1838.9730000000002,"endTime":1842.0629999999999,"body":"00 AM when"},{"speaker":"It's what you're doing at 2","startTime":1838.9730000000002,"endTime":1842.0629999999999,"body":"you're like, I don't know, Brandee told me"},{"speaker":"It's what you're doing at 2","startTime":1842.0629999999999,"endTime":1843.8929999999998,"body":"I had to post something on social media."},{"speaker":"It's what you're doing at 2","startTime":1844.0130000000001,"endTime":1845.8129999999999,"body":"Let me grab a picture from"},{"speaker":"It's what you're doing at 2","startTime":1844.0130000000001,"endTime":1845.8129999999999,"body":"last weekend's wedding."},{"speaker":"It's what you're doing at 2","startTime":1846.4130000000002,"endTime":1847.133,"body":"Right?"},{"speaker":"It's what you're doing at 2","startTime":1847.4330000000002,"endTime":1848.543,"body":"It's an afterthought."},{"speaker":"It's what you're doing at 2","startTime":1848.573,"endTime":1850.073,"body":"It can't be an afterthought."},{"speaker":"It's what you're doing at 2","startTime":1850.1630000000002,"endTime":1854.528,"body":"All of the other work will fill the time"},{"speaker":"It's what you're doing at 2","startTime":1850.1630000000002,"endTime":1854.528,"body":"if you don't put it into your calendar."},{"speaker":"It's what you're doing at 2","startTime":1856.0130000000001,"endTime":1859.2230000000002,"body":"80% of your success is"},{"speaker":"It's what you're doing at 2","startTime":1856.0130000000001,"endTime":1859.2230000000002,"body":"based on 20% of your work."},{"speaker":"It's what you're doing at 2","startTime":1859.2830000000001,"endTime":1863.003,"body":"20% of your work is your sales, your"},{"speaker":"It's what you're doing at 2","startTime":1859.2830000000001,"endTime":1863.003,"body":"marketing, and your team development."},{"speaker":"It's what you're doing at 2","startTime":1863.5130000000001,"endTime":1864.113,"body":"That's it."},{"speaker":"It's what you're doing at 2","startTime":1864.113,"endTime":1865.403,"body":"It's not a lot you guys."},{"speaker":"It's what you're doing at 2","startTime":1865.403,"endTime":1868.883,"body":"I'm not asking you to change your whole"},{"speaker":"It's what you're doing at 2","startTime":1865.403,"endTime":1868.883,"body":"entire schedule, your whole entire life."},{"speaker":"It's what you're doing at 2","startTime":1869.1229999999998,"endTime":1873.773,"body":"I'm not asking you to make massive changes"},{"speaker":"It's what you're doing at 2","startTime":1869.1229999999998,"endTime":1873.773,"body":"and be like, okay, well Brandee said I"},{"speaker":"It's what you're doing at 2","startTime":1873.773,"endTime":1874.7630000000001,"body":"have to like get all this stuff done."},{"speaker":"So now I have to get up at 4","startTime":1874.7630000000001,"endTime":1877.5829999999999,"body":"00"},{"speaker":"So now I have to get up at 4","startTime":1874.7630000000001,"endTime":1877.5829999999999,"body":"AM every day and I'm so tired."},{"speaker":"So now I have to get up at 4","startTime":1878.2430000000002,"endTime":1882.323,"body":"You will not buy me before"},{"speaker":"So now I have to get up at 4","startTime":1878.2430000000002,"endTime":1882.323,"body":"six awake at all, ever."},{"speaker":"So now I have to get up at 4","startTime":1882.3529999999998,"endTime":1882.7430000000002,"body":"Okay?"},{"speaker":"So now I have to get up at 4","startTime":1882.7430000000002,"endTime":1883.8529999999998,"body":"I do not get up before six."},{"speaker":"So now I have to get up at 4","startTime":1884.363,"endTime":1886.043,"body":"But small changes."},{"speaker":"So now I have to get up at 4","startTime":1886.1029999999998,"endTime":1886.9130000000002,"body":"Small changes."},{"speaker":"So now I have to get up at 4","startTime":1886.9130000000002,"endTime":1888.6229999999998,"body":"We're just talking about 20%."},{"speaker":"So now I have to get up at 4","startTime":1888.8929999999998,"endTime":1893.003,"body":"When you focus on the 20%, that's the"},{"speaker":"So now I have to get up at 4","startTime":1888.8929999999998,"endTime":1893.003,"body":"needle moving mover in your business."},{"speaker":"So now I have to get up at 4","startTime":1893.2430000000002,"endTime":1895.133,"body":"I promise you will see a difference."},{"speaker":"So now I have to get up at 4","startTime":1895.673,"endTime":1899.003,"body":"I adjusted my schedule about"},{"speaker":"So now I have to get up at 4","startTime":1895.673,"endTime":1899.003,"body":"two months ago and I cannot tell"},{"speaker":"So now I have to get up at 4","startTime":1899.003,"endTime":1901.8529999999998,"body":"you guys the difference it has"},{"speaker":"So now I have to get up at 4","startTime":1899.003,"endTime":1901.8529999999998,"body":"made in our business so much."},{"speaker":"So now I have to get up at 4","startTime":1901.9130000000002,"endTime":1902.303,"body":"Okay?"},{"speaker":"So now I have to get up at 4","startTime":1902.3329999999999,"endTime":1903.6229999999998,"body":"Here's what I want you to think about."},{"speaker":"So now I have to get up at 4","startTime":1904.2230000000002,"endTime":1907.793,"body":"I want you guys to make a list"},{"speaker":"So now I have to get up at 4","startTime":1904.2230000000002,"endTime":1907.793,"body":"of the things that you know you"},{"speaker":"So now I have to get up at 4","startTime":1907.793,"endTime":1912.5629999999999,"body":"need to do in your business every"},{"speaker":"So now I have to get up at 4","startTime":1907.793,"endTime":1912.5629999999999,"body":"single day before the day gets in."},{"speaker":"So now I have to get up at 4","startTime":1913.6879999999999,"endTime":1915.7880000000002,"body":"So now every single day, right?"},{"speaker":"So now I have to get up at 4","startTime":1915.7880000000002,"endTime":1917.258,"body":"I'm going back to the Parkinson's law."},{"speaker":"So now I have to get up at 4","startTime":1917.8880000000001,"endTime":1922.5380000000002,"body":"I know my calendar opens at 10"},{"speaker":"So now I have to get up at 4","startTime":1917.8880000000001,"endTime":1922.5380000000002,"body":"and I, I go zoom all day long,"},{"speaker":"So now I have to get up at 4","startTime":1922.6879999999999,"endTime":1924.128,"body":"starting at 10 every single day."},{"speaker":"So now I have to get up at 4","startTime":1925.568,"endTime":1929.738,"body":"For me, I was like, I used to"},{"speaker":"So now I have to get up at 4","startTime":1925.568,"endTime":1929.738,"body":"say like, okay, I know I need to"},{"speaker":"So now I have to get up at 4","startTime":1929.738,"endTime":1930.7880000000002,"body":"make a TikTok, but I'll do that."},{"speaker":"So now I have to get up at 4","startTime":1930.7880000000002,"endTime":1932.3480000000002,"body":"At the end of the day, I'll, I'll do this."},{"speaker":"So now I have to get up at 4","startTime":1932.3480000000002,"endTime":1933.608,"body":"At the end of the day,"},{"speaker":"So now I have to get up at 4","startTime":1932.3480000000002,"endTime":1933.608,"body":"I'll post this story."},{"speaker":"So now I have to get up at 4","startTime":1933.608,"endTime":1934.898,"body":"At the end of the day,"},{"speaker":"So now I have to get up at 4","startTime":1933.608,"endTime":1934.898,"body":"guess what doesn't happen?"},{"speaker":"So now I have to get up at 4","startTime":1935.3329999999999,"endTime":1937.403,"body":"I don't do it because I'm tired."},{"speaker":"So now I have to get up at 4","startTime":1937.463,"endTime":1940.4930000000002,"body":"Somebody was mean to me, uh,"},{"speaker":"So now I have to get up at 4","startTime":1937.463,"endTime":1940.4930000000002,"body":"a client was rude, whatever."},{"speaker":"So now I have to get up at 4","startTime":1940.4930000000002,"endTime":1940.7030000000002,"body":"Right?"},{"speaker":"So now I have to get up at 4","startTime":1940.7030000000002,"endTime":1943.6429999999998,"body":"And then you're just like, I don't wanna"},{"speaker":"So now I have to get up at 4","startTime":1940.7030000000002,"endTime":1943.6429999999998,"body":"make a TikTok, like I'm little tired."},{"speaker":"So now I have to get up at 4","startTime":1943.943,"endTime":1946.0130000000001,"body":"So you don't, and then you"},{"speaker":"So now I have to get up at 4","startTime":1943.943,"endTime":1946.0130000000001,"body":"put it off to the next day."},{"speaker":"So now I have to get up at 4","startTime":1946.073,"endTime":1949.0130000000001,"body":"Instead, what I want you to do is"},{"speaker":"So now I have to get up at 4","startTime":1946.073,"endTime":1949.0130000000001,"body":"I want you to use Parkinson's law,"},{"speaker":"So now I have to get up at 4","startTime":1949.2230000000002,"endTime":1953.3929999999998,"body":"and I want you to think there is"},{"speaker":"So now I have to get up at 4","startTime":1949.2230000000002,"endTime":1953.3929999999998,"body":"a, a why can my mouth not work?"},{"speaker":"So now I have to get up at 4","startTime":1953.483,"endTime":1957.113,"body":"There is a list of tasks that"},{"speaker":"So now I have to get up at 4","startTime":1953.483,"endTime":1957.113,"body":"have to be done every single"},{"speaker":"So now I have to get up at 4","startTime":1957.113,"endTime":1959.2430000000002,"body":"day before I start my day."},{"speaker":"So now I have to get up at 4","startTime":1959.798,"endTime":1963.878,"body":"Before I allow a single client to call"},{"speaker":"So now I have to get up at 4","startTime":1959.798,"endTime":1963.878,"body":"me before I check my emails, before"},{"speaker":"So now I have to get up at 4","startTime":1963.878,"endTime":1967.358,"body":"I check my slash, before I check in"},{"speaker":"So now I have to get up at 4","startTime":1963.878,"endTime":1967.358,"body":"with my team, before I let someone"},{"speaker":"So now I have to get up at 4","startTime":1967.358,"endTime":1969.668,"body":"else tank the energy of my day."},{"speaker":"So now I have to get up at 4","startTime":1969.668,"endTime":1971.2279999999998,"body":"And I'm not saying"},{"speaker":"So now I have to get up at 4","startTime":1969.668,"endTime":1971.2279999999998,"body":"everybody's a time suck."},{"speaker":"So now I have to get up at 4","startTime":1971.2279999999998,"endTime":1973.178,"body":"Your energy, energy"},{"speaker":"So now I have to get up at 4","startTime":1971.2279999999998,"endTime":1973.178,"body":"suck, but let's be real."},{"speaker":"So now I have to get up at 4","startTime":1974.4379999999999,"endTime":1976.8680000000002,"body":"It, it sucks your energy when you wake up."},{"speaker":"So now I have to get up at 4","startTime":1976.928,"endTime":1980.048,"body":"What are the tasks that have to"},{"speaker":"So now I have to get up at 4","startTime":1976.928,"endTime":1980.048,"body":"be done to move the needle in your"},{"speaker":"So now I have to get up at 4","startTime":1980.048,"endTime":1981.3080000000002,"body":"business before the day gets in?"},{"speaker":"So now I have to get up at 4","startTime":1981.9379999999999,"endTime":1985.2679999999998,"body":"For me, everything on the right"},{"speaker":"So now I have to get up at 4","startTime":1981.9379999999999,"endTime":1985.2679999999998,"body":"hand side, this is my day right now."},{"speaker":"So now I have to get up at 4","startTime":1985.6580000000001,"endTime":1987.0980000000002,"body":"Everything on the right hand side."},{"speaker":"I only give myself till 10","startTime":1987.218,"endTime":1990.3680000000002,"body":"00 AM to"},{"speaker":"I only give myself till 10","startTime":1987.218,"endTime":1990.3680000000002,"body":"get done, 9 45, so I can go potty."},{"speaker":"I only give myself till 10","startTime":1991.508,"endTime":1992.8880000000001,"body":"I have to get those things done."},{"speaker":"I only give myself till 10","startTime":1992.8880000000001,"endTime":1996.398,"body":"If that means that I have to wake up"},{"speaker":"I only give myself till 10","startTime":1992.8880000000001,"endTime":1996.398,"body":"at six, if that means I can sleep until"},{"speaker":"I only give myself till 10","startTime":1996.398,"endTime":2000.178,"body":"seven that day because I match a bunch of"},{"speaker":"I only give myself till 10","startTime":1996.398,"endTime":2000.178,"body":"TikTok slip earlier in the week, great."},{"speaker":"I only give myself till 10","startTime":2000.238,"endTime":2004.738,"body":"But for now, I know that the things"},{"speaker":"I only give myself till 10","startTime":2000.238,"endTime":2004.738,"body":"that I have to do in my business to move"},{"speaker":"I only give myself till 10","startTime":2004.738,"endTime":2008.9379999999999,"body":"the needle to hit the goals that I've"},{"speaker":"I only give myself till 10","startTime":2004.738,"endTime":2008.9379999999999,"body":"set are these things, and they have to"},{"speaker":"I only give myself till 10","startTime":2008.9379999999999,"endTime":2011.1879999999999,"body":"get done before the day starts, period."},{"speaker":"I only give myself till 10","startTime":2011.548,"endTime":2012.448,"body":"End of conversation."},{"speaker":"I only give myself till 10","startTime":2012.793,"endTime":2014.983,"body":"And they get done because"},{"speaker":"I only give myself till 10","startTime":2012.793,"endTime":2014.983,"body":"I only give myself till 10."},{"speaker":"I only give myself till 10","startTime":2015.043,"endTime":2016.843,"body":"I don't give myself all"},{"speaker":"I only give myself till 10","startTime":2015.043,"endTime":2016.843,"body":"day long anymore, right?"},{"speaker":"I only give myself till 10","startTime":2016.843,"endTime":2018.553,"body":"I'm not like, oh, I don't"},{"speaker":"I only give myself till 10","startTime":2016.843,"endTime":2018.553,"body":"get done at some point today."},{"speaker":"I only give myself till 10","startTime":2018.5829999999999,"endTime":2019.0330000000001,"body":"No, it won't."},{"speaker":"I only give myself till 10","startTime":2019.6630000000002,"endTime":2022.0330000000001,"body":"I fill up with my sales"},{"speaker":"I only give myself till 10","startTime":2019.6630000000002,"endTime":2022.0330000000001,"body":"pipeline, I do my marketing."},{"speaker":"I only give myself till 10","startTime":2022.093,"endTime":2025.903,"body":"All of that is pre-scheduled and"},{"speaker":"I only give myself till 10","startTime":2022.093,"endTime":2025.903,"body":"ready for the day before I start my"},{"speaker":"I only give myself till 10","startTime":2025.903,"endTime":2027.3729999999998,"body":"day, before I let anyone else in."},{"speaker":"I only give myself till 10","startTime":2028.3329999999999,"endTime":2029.503,"body":"Here's what I want you guys to know."},{"speaker":"I only give myself till 10","startTime":2030.0130000000001,"endTime":2034.273,"body":"Not a single person in this"},{"speaker":"I only give myself till 10","startTime":2030.0130000000001,"endTime":2034.273,"body":"rooms wants to be average."},{"speaker":"I only give myself till 10","startTime":2036.2230000000002,"endTime":2037.5130000000001,"body":"No one wants to be average."},{"speaker":"I only give myself till 10","startTime":2037.753,"endTime":2040.4530000000002,"body":"You don't wanna be the"},{"speaker":"I only give myself till 10","startTime":2037.753,"endTime":2040.4530000000002,"body":"wedding pro in your market."},{"speaker":"I only give myself till 10","startTime":2040.4530000000002,"endTime":2040.8729999999998,"body":"That's like."},{"speaker":"I only give myself till 10","startTime":2041.2479999999998,"endTime":2042.418,"body":"There's Susie over there."},{"speaker":"I only give myself till 10","startTime":2042.4779999999998,"endTime":2043.858,"body":"She has to fine business."},{"speaker":"I only give myself till 10","startTime":2045.7479999999998,"endTime":2046.7079999999999,"body":"I don't wanna find business."},{"speaker":"I only give myself till 10","startTime":2047.3680000000002,"endTime":2048.8379999999997,"body":"Yeah, I don't wanna find business."},{"speaker":"I only give myself till 10","startTime":2049.2279999999996,"endTime":2050.8179999999998,"body":"I want to be a badass."},{"speaker":"I only give myself till 10","startTime":2051.0879999999997,"endTime":2054.4779999999996,"body":"Like I want to be the one"},{"speaker":"I only give myself till 10","startTime":2051.0879999999997,"endTime":2054.4779999999996,"body":"that people look up to."},{"speaker":"I only give myself till 10","startTime":2054.4779999999996,"endTime":2057.8379999999997,"body":"I want to be the one that's driving"},{"speaker":"I only give myself till 10","startTime":2054.4779999999996,"endTime":2057.8379999999997,"body":"the thought leadership in my market."},{"speaker":"I only give myself till 10","startTime":2058.138,"endTime":2062.038,"body":"I want to be the one that"},{"speaker":"I only give myself till 10","startTime":2058.138,"endTime":2062.038,"body":"changes the way my market works."},{"speaker":"I only give myself till 10","startTime":2062.0679999999998,"endTime":2064.948,"body":"I wanna be the one that changes"},{"speaker":"I only give myself till 10","startTime":2062.0679999999998,"endTime":2064.948,"body":"the way the wedding industry works."},{"speaker":"I only give myself till 10","startTime":2065.038,"endTime":2066.718,"body":"And I know that you"},{"speaker":"I only give myself till 10","startTime":2065.038,"endTime":2066.718,"body":"guys are like that too."},{"speaker":"I only give myself till 10","startTime":2066.7479999999996,"endTime":2067.468,"body":"I know you are."},{"speaker":"I only give myself till 10","startTime":2067.468,"endTime":2068.9379999999996,"body":"I've talked to so many of you."},{"speaker":"I only give myself till 10","startTime":2069.7929999999997,"endTime":2073.183,"body":"Your normal output will"},{"speaker":"I only give myself till 10","startTime":2069.7929999999997,"endTime":2073.183,"body":"not produce those results."},{"speaker":"I only give myself till 10","startTime":2073.3929999999996,"endTime":2078.5829999999996,"body":"The reason there's a 1% is because"},{"speaker":"I only give myself till 10","startTime":2073.3929999999996,"endTime":2078.5829999999996,"body":"those, to get to that 1%, you have"},{"speaker":"I only give myself till 10","startTime":2078.5829999999996,"endTime":2080.173,"body":"to put in a different level of work."},{"speaker":"I only give myself till 10","startTime":2080.683,"endTime":2082.3329999999996,"body":"Your work has to be focused."},{"speaker":"I only give myself till 10","startTime":2082.3329999999996,"endTime":2086.323,"body":"It doesn't mean you work harder,"},{"speaker":"I only give myself till 10","startTime":2082.3329999999996,"endTime":2086.323,"body":"it means you work smarter, right?"},{"speaker":"I only give myself till 10","startTime":2086.383,"endTime":2088.993,"body":"A focus full is always going to be better."},{"speaker":"I only give myself till 10","startTime":2088.993,"endTime":2091.843,"body":"I don't want you to be a fool, but"},{"speaker":"I only give myself till 10","startTime":2088.993,"endTime":2091.843,"body":"I do want you to be focused, right?"},{"speaker":"I only give myself till 10","startTime":2092.323,"endTime":2095.383,"body":"Focus on the work that is gonna move"},{"speaker":"I only give myself till 10","startTime":2092.323,"endTime":2095.383,"body":"the needle in your business, and that's"},{"speaker":"I only give myself till 10","startTime":2095.383,"endTime":2097.868,"body":"what I really want you guys to think"},{"speaker":"I only give myself till 10","startTime":2095.383,"endTime":2097.868,"body":"about when you're here this week."},{"speaker":"I only give myself till 10","startTime":2098.488,"endTime":2102.508,"body":"Is to stop making the excuses if"},{"speaker":"I only give myself till 10","startTime":2098.488,"endTime":2102.508,"body":"you wanted to, he would bless."},{"speaker":"I only give myself till 10","startTime":2102.7479999999996,"endTime":2104.638,"body":"And by the way, this is a"},{"speaker":"I only give myself till 10","startTime":2102.7479999999996,"endTime":2104.638,"body":"Travis Kelsey reference."},{"speaker":"I only give myself till 10","startTime":2104.638,"endTime":2107.3979999999997,"body":"If anybody didn't get that, I love him."},{"speaker":"I only give myself till 10","startTime":2108.0879999999997,"endTime":2108.7479999999996,"body":"Um, okay."},{"speaker":"I only give myself till 10","startTime":2108.778,"endTime":2111.298,"body":"So if you wanted to, you would, right?"},{"speaker":"I only give myself till 10","startTime":2111.388,"endTime":2112.828,"body":"If you wanted to, you would."},{"speaker":"I only give myself till 10","startTime":2113.1879999999996,"endTime":2114.2679999999996,"body":"You will find the time."},{"speaker":"I only give myself till 10","startTime":2114.508,"endTime":2117.8979999999997,"body":"You will find the energy, you"},{"speaker":"I only give myself till 10","startTime":2114.508,"endTime":2117.8979999999997,"body":"will find the way to do it."},{"speaker":"I only give myself till 10","startTime":2118.3779999999997,"endTime":2122.1279999999997,"body":"Or you can be like everybody else"},{"speaker":"I only give myself till 10","startTime":2118.3779999999997,"endTime":2122.1279999999997,"body":"and you can make the excuses, right."},{"speaker":"I only give myself till 10","startTime":2122.5179999999996,"endTime":2123.178,"body":"We all do it."},{"speaker":"I only give myself till 10","startTime":2123.718,"endTime":2127.348,"body":"I'm 17 years into my business and I"},{"speaker":"I only give myself till 10","startTime":2123.718,"endTime":2127.348,"body":"just made a bunch of excuses to my, so."},{"speaker":"I only give myself till 10","startTime":2127.948,"endTime":2128.488,"body":"Don't do that."},{"speaker":"I only give myself till 10","startTime":2128.788,"endTime":2129.058,"body":"Okay?"},{"speaker":"I only give myself till 10","startTime":2129.058,"endTime":2129.988,"body":"Don't gimme your excuses."},{"speaker":"I only give myself till 10","startTime":2129.988,"endTime":2131.098,"body":"Tell me how you're gonna make it work."},{"speaker":"I only give myself till 10","startTime":2131.488,"endTime":2134.038,"body":"So I want you to really be thinking"},{"speaker":"I only give myself till 10","startTime":2131.488,"endTime":2134.038,"body":"about that over the next two days,"},{"speaker":"I only give myself till 10","startTime":2134.038,"endTime":2135.9579999999996,"body":"is how can I readjust my schedule?"},{"speaker":"I only give myself till 10","startTime":2135.9579999999996,"endTime":2138.7479999999996,"body":"How can I make it so"},{"speaker":"I only give myself till 10","startTime":2135.9579999999996,"endTime":2138.7479999999996,"body":"that everything fits in?"},{"speaker":"I only give myself till 10","startTime":2138.7479999999996,"endTime":2142.6479999999997,"body":"And I am so dead focused on those goals,"},{"speaker":"I only give myself till 10","startTime":2138.7479999999996,"endTime":2142.6479999999997,"body":"and I want you to make that bigger goal."}]}