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Building the Backend: Data Solutions that Power Leading Organizations

Reverse ETL with Hightouch

June 15, 2021 Travis Lawrence Season 1 Episode 17
Reverse ETL with Hightouch
Building the Backend: Data Solutions that Power Leading Organizations
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Building the Backend: Data Solutions that Power Leading Organizations
Reverse ETL with Hightouch
Jun 15, 2021 Season 1 Episode 17
Travis Lawrence
In this episode, we speak with Tejas Manohar, Co-Founder of Hightouch, a leading Reverse ETL platform. That syncs data from your warehouse or lake back  into tools your business teams rely on.

Top 3 Value Bombs:
  1. Organizations should be sending more holistic customer data back into their marketing solutions. 
  2. Reverse ETL is the process of creating pipelines to extract data from the warehouse/lake and move back into operational components. 
  3. Utilize CDC when extracting data to minimize the impact to your source system.


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Show Notes
In this episode, we speak with Tejas Manohar, Co-Founder of Hightouch, a leading Reverse ETL platform. That syncs data from your warehouse or lake back  into tools your business teams rely on.

Top 3 Value Bombs:
  1. Organizations should be sending more holistic customer data back into their marketing solutions. 
  2. Reverse ETL is the process of creating pipelines to extract data from the warehouse/lake and move back into operational components. 
  3. Utilize CDC when extracting data to minimize the impact to your source system.