Building the Backend: Data Solutions that Power Leading Organizations
Welcome to the Building the Backend Podcast! We’re a data podcast focused on uncovering the data technologies, processes, and patterns that are driving today’s most successful companies. You will hear from data leaders sharing their knowledge and insights with what’s working and what’s not working for them. Our goal is to bring you valuable insights that will save you and your team time when building a modern data architecture in the cloud. Topics will span from big data, AI, ML, governance, visualizations, and best practices for enabling your organization to be data-driven. If you are a chief data officer, data architect, data engineer, data analyst, and those building the backend data solutions then HIT SUBSCRIBE!
Building the Backend: Data Solutions that Power Leading Organizations
Reverse ETL with Hightouch
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Travis Lawrence
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Season 1
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Episode 17
In this episode, we speak with Tejas Manohar, Co-Founder of Hightouch, a leading Reverse ETL platform. That syncs data from your warehouse or lake back into tools your business teams rely on.
Top 3 Value Bombs:
- Organizations should be sending more holistic customer data back into their marketing solutions.
- Reverse ETL is the process of creating pipelines to extract data from the warehouse/lake and move back into operational components.
- Utilize CDC when extracting data to minimize the impact to your source system.