Lifecycle emails, also referred to as behavioral emails, are triggered based on a user’s activity (events performed or not performed) while using a product. Lifecycle emails are set up to run on an ongoing basis and new users who match the specified conditions automatically receive relevant emails. 

In this episode, we talk about: 

• How lifecycle emails are different from marketing and transactional emails
• The difference between measuring the performance vs the impact of emails
• How to respect your customer’s inbox by allowing them to configure their preferences
• Tools mentioned: Customer.io, Intercom, Hubspot, Outreach

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