What happens when a meat-lover marries a vegetarian? They eat plant-based meat and later launch a plant-based meat company.
My guest today is Roma Roy Choudhury from Evolved foods. She discovered plant-based meat in Singapore while looking for food that she and her pucca vegetarian husband Pradeep could both enjoy. When they returned to India, they could not find such options, and decided to create them on their own.
Plant-based meat is a new category that is trying to make a name for itself. The challenges are numerous, ranging from making the product look and taste like meat to educating customers on why it is a good substitute for meat while remaining cost effective.
Roma and I had a fascinating discussion about the following:
1. Similarities and differences between plant-based meat and real meat
2. What makes plant-based meat environmentally friendly?
3. The product development process and the unique selling point of evolved foods
4. Establishing a new product category
5. Sales cycle of a plant-based meat start-up