America’s Land Auctioneer
Captivate and celebrate the dynamics of rural America, American Agriculture and inspire and teach others how to live a bold and abundant life in rural America. Background: The intrigue, endless opportunities, and romance of rural life in America have never been more on the minds of Americans. The recent pandemic and civil unrest have Americans of all ages earning for a more peaceful, less hectic life. Even billionaire Bill Gates is now the largest crop landowner in America. As many Americans look for peaceful refuge in the rolling hills and wheat fields they are faced with a richness of opportunities. But where do you begin to look? This show will highlight and feature endless opportunities in every state. What is it that is so unique about rural America, the land and what it produces? How can I live that life? The American Land Auctioneer will tell stories and weave into those stories a place for you to dream, live and enjoy the abundance of all that rural America has to offer.
America’s Land Auctioneer
From Ranch Life to Entrepreneurship: A Mother's Journey
The traditional image of American ranching is evolving, with women like Haley Robison and Sheridan Visser leading the charge. Their stories reveal how determination, innovation, and community support are transforming agricultural businesses across the heartland.
Haley's journey from helping on her family's ranch to establishing Dry Creek Red Angus showcases the methodical path to building a respected cattle operation. Beginning with just three heifers in high school, she's now producing thirty-plus registered bulls annually through careful genetic selection and advanced reproductive technologies. Her focus on creating efficient, moderate-framed females that thrive in North Dakota's challenging environment demonstrates the scientific precision modern ranchers bring to their breeding programs.
Meanwhile, these entrepreneurial ranchers identified an opportunity to transform a byproduct of their beef production into something valuable. Holy Cow Tallow began as a solution for sensitive skin issues but quickly grew into a thriving business with retail locations across multiple states. Their whipped tallow lotion and natural sunscreen harness the healing properties of beef suet, rich in vitamins A, D, E, and K that naturally complement the human skin barrier.
What truly distinguishes these women is their ability to balance multiple enterprises while raising young families. With children as young as six already actively participating in ranch work, they're nurturing the sixth generation on land established in 1907. Their husbands are equal partners in these endeavors, with Max even running his own custom leather business shipping nationwide.
This model of diversification, embracing both traditional practices and innovative product development, offers a blueprint for sustainable rural businesses. By integrating cattle production, value-added products, and committed community networks, these women demonstrate how modern agriculture can thrive through female leadership and entrepreneurship.
Ready to experience the healing benefits of beef tallow products made by real ranchers? Visit Holy Cow Tallow on Facebook or Instagram @HolyCowND to discover their all-natural skincare line.
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Contact the team at Pifer's
3, 2, 1. Welcome to America's Land Auctioneer. I'm Jim Sabby, your host for this Saturday morning, and it's a beautiful Saturday morning here in southwest North Dakota. Folks, if you get on piperscom, check out all of our upcoming sales. We've got a lot of them this next week and the big one is the Upper Midwest Machinery Sale. Get on there. We've got a lot of excellent equipment with tractors combines, a lot of sprayers, air seeders and a lot of I tell you what. We've got some great four-wheelers, three-wheelers on there Check this out in a lot of livestock equipment.
Speaker 1:But today's show we're going to focus on women in agriculture and I do have a young lady on here from Amidon, north Dakota. Most of you probably know her as my daughter Haley. She is married to Max Robison and they have two boys, max and Hayes. So she's been kind of the front of a lot of issues in agriculture. She's worked for North Dakota Farm Bureau as a field rep, so she's had to defend agriculture quite a bit in her life. But she's also run a Red Angus herd for well. First, good morning, haley, good morning. And second, how long you? Well, you've been running cattle ever since you're a little kid, but you used to help me around our ranch and the feed lab, but you've had your own herd since, and I guess I don't remember how long now.
Speaker 2:Well, okay, so I started out with the three heifers that you had given me in high school I think that was like freshman year and then I bought I got a grant through FFA, an SAE grant, to buy more heifers. I think that was my junior year. So then I bought three more heifers that year so I just had a few head that the neighbor was helping me run them with. And then my freshman year of college is when I purchased my first set of replacement heifers and then I had transferred to Dickinson State so I could be closer to home and kind of started running them by myself.
Speaker 1:Then you know you're going to school in Botnell and I am going to give you just a little bit of a plug.
Speaker 1:But there's not many people that can say they've got to play in the National Junior College basketball tournament and you were down in Overland Kansas for the national tournament for junior college and and you got to play. And you got to play quite a bit because your point guard blew her knee out in that first game, I believe. So so you had that experience. But then you went back to Dickinson State, which is a great ag college. Folks give them a call because they do a great job and I know you really loved it there. But you did a lot of programs at Dickinson State and we knew you were going to come back to the ranch I mean, it was just something that was always going to be there and you had the opportunity to be on your grandpa's place and of course I was established in 1907, so it's longevity with us on the place and you look at that and how that transpired, from you running three head beginning to six and then getting your own heifers there's a lot of things that have transpired between then and now.
Speaker 2:Yeah, yeah, you know, obviously I'll give a lot of credit to neighbors that helped me along the way, because while I was in college they would run them for me over the winter and then during the summer we'd move them back to grandpa's place and run them on grass there. So I wouldn't have been able to do it without them helping me. But yeah, I really enjoyed being at Dickinson State, learned a lot. I can't recommend the Ag Department more. They're the best there. They have the best faculty. Yeah, learned so much, got a lot of life experiences, was a part of the DSU Collegiate Farm Bureau there and that kind of got my start with Farm Bureau. Obviously I grew up with it, with you know, you being involved. But I really got to jump in and start on my own when I went to college and then that kind of led to me getting my job with Farm Bureau and having that career over the last six and a half years until last year. So yeah, that kind of was able to get me going to where we are today.
Speaker 1:You know, and the one reason and everybody gets started with red Angus for a reason. But you know we had red Angus cattle and I had some blacks. But your grandmother on your mother's side she had a lot of red Angus cattle and we brought down and implemented into our herd years ago, excuse me, but that's that's kind of where we started getting that influence. And then you know from different buyers or, excuse me, sellers of red Angus. You know, gil, red Angus helped us out a lot at the beginning. I mean Brian and Kristen Gil, they've just been fantastic people to deal with. I know you got some bread stuff and registered stuff from them. And then you know we've done a lot with out in Baker Montana or Plevena Montana with another group out there. So Red Angus had a big influence in your life and my life. But now here you are, you're producing Red Angus bulls and replacement heifers. You have your own uh ranch. You and your husband run the dry creek red angus ranch at amadon, north dakota. You're uh moving very forward into that uh, the the red angus association. I think max now is your husband is on the red angus north dakota board and uh, so you're getting really involved. I mean you're going to, uh, billings for shows and Bismarck for shows, um, but there's a lot that goes into it and I'll never forget this.
Speaker 1:I'm standing there visiting with a guy and a guy asked your husband, max, you know what, can you tell me about some of the breeding here? And Max says you got to talk to my wife, she's the brains of the outfit. And uh, so I mean you got to talk to my wife, she's the brains of the outfit. And so I mean you kind of look at that. So that's why we're doing women in agriculture, because you have been, from you know, probably two or three years old, alongside me all the way through our feedlot and running our cattle.
Speaker 1:And now you're running your own herd and you know, when you got married, max brought some black cows into the equation and you, you made him sell them right away. You were going all red here. Well, anyway, he got rid of them and here we are with the red Angus and and you know, it's been a great time for you. But there's been a lot of things that you know. Women have a battle sometimes in the industry and you know, you look at it and it's just like that gentleman asked me. He didn't mean to uh, be rude to you about anything, but usually it's the men running these things, and you know, now you're running the herd and and max is too, don't get me wrong there. But uh, you're the ones that loves deep dipping into that genetics and seeing what you can get and and how you can get this to perform so you can sell better bulls to people and better replacement heifers. So how did that all come about?
Speaker 2:Well, I mean, like you said, I kind of always knew that I wanted to be involved in agriculture. I remember saying from being little that I was going to take over the place, but I never really knew what that would look like. As I grew up I didn't know. You're told a lot like oh, go get a job, you need a steady income, you need benefits, all that which obviously you know. I did work a career for quite a few years but going into college I didn't realize what my future would necessarily look like. I knew I wanted cattle. I didn't know if I wanted it to be kind of a side hobby thing and still work the regular nine to five, um, but after I got those first set of heifers, um, I kind of knew from there, like that's, I just wanted to run cows, um, and originally, you know, we started with the commercial heifers and originally, you know, we started with the commercial heifers and which I enjoyed, the commercial side as well. But then, yeah, we had found those cows, those registered cows for sale from Brian Gill, and so that was my first set of registered cows that I had purchased.
Speaker 2:I think I was a junior in college, and I mean Digginson's, about an hour and a half from grandpa's place, and so the spring I was calving them out. I was driving back and forth every day and it was a fun experience. I would say that first year kind of by myself, but it made me realize like that I really enjoyed doing that and that's what I wanted to do with my life. And then, you know, max came in the picture and you know he had some cows too when he moved back and we, yeah, we sold the black baldies there pretty quick that first year and then just invested back into more of the red genetics, yeah, and then we were able to get a hold of our place North Scranton and, yeah, I've been home full time for the last year now and it's been great.
Speaker 2:And I think that I will say Max and I both do work together really well. We make a good team. But I do a lot of like the genetic selection. You know, scheduling dates. I do AI or heifers, so I'm very involved on like the decision making aspect of the ranch. Max does a lot of the you know, the mechanic work, the fence work, the figuring out rations for the cattle. I mean he's kind of in charge of all of that side of things, but when it comes to directly managing the cattle like that's kind of where I fall in.
Speaker 1:So you know, it is kind of a perfect combination and uh, you know, you, you build it up to there and then all of a sudden, you, you want to start producing some really good quality bulls for people, um, some really good quality heifers. And we, we kind of saw the, the heifer thing. Uh, first get established when all of a sudden, uh, your heifers are bringing a premium to everybody else's heifers and people wanted them for a reason and it was kind of nice to see. And then all of a sudden you started implementing, selling a few bulls the first year and then building it up, and I think just last year you had 20-some. Hopefully this next year we have, you know, 30-some bulls. You'll have 30-some bulls that you'll be selling, but it's just one of those where it's a work in progress. You can't do it all at once. But when we come back to the next segment we're going to talk about how you've implemented that. So we'll have Sheridan, just wait another segment. We'll keep going with you on the next segment. But and I, with the ETs and all the embryos that you've been doing and that's been a big progress made in the whole cattle business.
Speaker 1:But hey, folks, if you're looking for an auction company that does it all. Contact Pfeiffer's for all your needs, whether it's a land auction, machinery auction, whatever kind of auction you want, we have it. We also do real estate listings and we have land management. Get a hold of Dwight during our land management. He does an excellent job with that and, you know, nobody does it better than Piper's and folks.
Speaker 1:We have a lot of sales coming up this rest of the summer. Look us up. We've got a great car auction coming up in July in Bowman, north Dakota. But we just picked up another sale in Albany, minnesota, at the end of July. In early July we're down by Hot Springs, south Dakota. So go to Piferscom, check out our website, get a hold of any one of us. I'm going to say, if you want to get a hold of our office there in Bowman, go ahead and do it at 701-523-7366. And we'll find a guy for you to come and visit your place and talk about auctions.
Speaker 1:So we'll be back after these words from our messages, welcome 3, 2, 1. Welcome back to America's Land Auction. Here. I'm Jim Sabby on this beautiful sun Saturday afternoon here in western North Dakota, and we got a little shower of rain here over this week and now we're looking for more green grass but we need more moisture. Out here in southwest North Dakota and at this time I've been talking to Haley Robinson from Amidon, north Dakota, grew up in Scranton, south of Scranton, down at the ranch and we're talking women in agriculture and she's kind of taking the front lead in their registered business and let's kind of get into how you kind of pick the genetics you want and how you pair them with. You know you're doing a lot of embryos and and AI and and how you match them up with what you do.
Speaker 2:Well, I would. It's hard to know you if you're picking the right genetics because you're truly not going to see the results of that. I mean, you pick a new bull or cow that you're using, you breed them. You know you have to wait till that next spring before they even get a calf on the ground and then you are waiting at least another year before you can truly see like the performance of those calves. So it's a touchy thing trying to figure out which genetics you're going to select to use, because obviously if you pick the wrong one, you know two years down the road is when you're finding out you know whether or not those genetics are really working for you. So it's been a slow growth for us. This last year was our, I think, our fourth private treaty sale that we've done. We've, you know, the first year we started, I think, with four bulls, then the next year eight, and you know we've just kept growing every year and we've been in a big growth mode as far as the cow herd as well.
Speaker 2:So we've purchased, you know, several different groups of registered cows in order to try to grow the herd more. You know we one herd that we're able to get ahold of out of Volberg Montana, chris and Diana Elwood. We purchased their herd of cows and that gave us a really, really good start. You know, they had, I think, 20 or 30 head that they were running on the side of their jobs and they had, you know, produced some really good genetics, some really good females. When we went to go look at them we were like, well, maybe we'll get five or 10. We'll see how they look. And we got out there and we told them we'll take them all. They looked really good feet, good udder, good growth in those calves, and so that was like our next really good jump with the registered stuff.
Speaker 2:And then we've purchased a few more bunches here and there and right now, um, a lot of the female side of things, um, we're trying to grow our herd. We're trying to make the females that we want in our herd long-term. Um, so we do have some, you know, our bull selection. We do have a couple of the more terminal base like growthy type bulls in there. Um, but our primary focus right now is creating like the most ideal female for us which is going to, you know, modern, her size, efficient on, you know, the shortage of grass in Southwest North Dakota and able to breed back right away. So we've got to have a cow that isn't going to be that big framed cow that's just eaten all year long and costing us a lot of money. We have to have the efficiency and we have to have a more moderate type but that's also able to produce pound out a calf in the fall.
Speaker 1:So that's where we've been going with.
Speaker 1:You started doing a lot with embryos and then flushing some cows and you bought a couple of cows that I know you're very proud of and there's one that you know we got. You got from out of Ketchum's, out of Plevena, montana, and I tell you what. They've been a really great friend of ours when I first started buying bulls and now they're good friends with yours but with you and Max. But you look at it, the cow you guys bought. If you want to talk longevity, she has it.
Speaker 2:Yeah, so we've purchased now two donor cows. This is our third year of putting some embryos in. We just put embryos in last week and we'll do another set here next week. Um, so this is our third year of doing some ET where, um, and we're learning, you know that's probably the quickest way to get some of the best genetics in your herd, um, because you're flushing the best cows, crossing them with some of the best bulls, and that's the genetics that you're able to get in your herd, versus, you know, that cow having one calf and year after year, you know, in her lifetime she might have nine or 10 calves if you're lucky. But doing the ET work, you know, this year, out of just that one cow that we bought from Mill Creek, you know we put in 30 embryos. So, and we have, I think last year, I think we've got about 15 of her calves on the ground this year. So it's a way that we can grow our herd to where we want it a lot quicker.
Speaker 2:And, yeah, that cow, we really like that cow. We bought her last year as a 12-year-old cow. She had been run out on the plains by plevna and never had an easy day in her life. She looked great and great feet, great udder. She's been living the life over at Transova getting flushed the last year. I tell you what she doesn't look like a 13-year-old cow.
Speaker 1:She's done well. She's not afraid of groceries. Uh, you can see that also has a lot to do with the genetics she has in her. That. Uh, you know ketchums at milk creek, uh, they, they, they need cows like that where they're at and even where we're at. So, uh, it's a big difference of of cattle. So you're putting in embryos. You put in one set already. You can do another set this next week. So how many are you approximately going to have in this year?
Speaker 2:We're putting about 50 embryos in this year, so the most we've ever done. But we had also purchased another cow from Niobrara red Angus in 23. So we'll have quite a few embryos out of that cow as well. And then we were able to flush one of our own cows as well this spring. So we'll have some different groups of embryos going in this year. But yeah, we're excited for the calves that we're going to be getting, because the ones on the ground this year look really, really nice.
Speaker 1:So it's kind of fun branding time to get to see the difference in calves when you do that and and you want me to come back out and take a look here now Once everything's out in pasture you said you're really noticing a difference. But you know, as women in agriculture you've got a lot of things going on and we haven't talked much about your two boys but you've got kind of a rat race with them around there and they're kind of wild little cowboys and they like to ride horse. But one thing about it you can always count that they're going to be there and you know they're this, they're the actually the sixth generation on our place now. So you just try to keep that longevity going in your family also along with your livestock and you hopefully everything turns out great and everything happens for a reason with the boys, but they seem to be pretty interested in the livestock also. So it's just one of those things that you kind of try to involve everybody and I know you guys do and involve everybody on your place in everything, whether it's the livestock, or they show the cattle, they're showing lambs this year, little maxis, and we've got a lot of things going on. So I tell you right now we're going to get ready for the next segment and talk about one of the businesses you and a friend, Sheridan Visser, started a little while back. You and a friend, sheridan Visser, started a little while back and now you're kind of selling things off and trying to get this product going for everybody and supposed to be all natural and make things look good. But folks, you know what, get a hold of Pifers. There's nobody that does anything better than we do Pifers. We've got the land management. Uh, they're all supporting this show right now the real estate agents, the auctioneers, uh, the ones that do the auctions, and our great staff that we have down there in, uh, fargo, moorhead area. But uh, again, call us. Uh, you can go to our website, piferscom, to check out all the upcoming sales that we have, uh, for the rest of the summer. I know next week we got a big one coming up at Botano and then Carpio for Aspigs and then we also get down to Perm, minnesota, at the end of the month. So we're getting ready for all that. So, again, in the next segment we're going to talk about your new business. You and Sheridan started and we'll be right back. Three, two, one. Welcome to America's Land Auctioneer.
Speaker 1:This morning we are talking women in agriculture, the big push of. I tell you, women can do it a lot better than men most of the time, I will admit that. But I have four daughters so I have to say that a lot. But anyway, we have my daughter, haley Robison, with this morning and then kind of an adopted daughter, sheridan Visser. She's originally from Texas, married a man in our area and they're living here and they ranch also and then she's got an off-site job. But they started a business. Haley and Sheridan started this business and I'm going to have Haley kind of explain it and then'll have Sheridan jump in and and visit a little bit about this and and see what, what they've got going on.
Speaker 2:Yeah. So let's see back. I think a year ago now we, sheridan and I, had been talking about making some tallow lotion. My oldest he has sensitive skin. A lot of different lotions and soaps had bothered him in the past.
Speaker 1:He's a redhead.
Speaker 2:Yes, I hadn't really found anything that had worked very well for him, um, and I wanted to try to find something as non-toxic as possible, um, so I texted Sharon and I said we should try to make tallow, and she texted me back. She's like oh my gosh, I was thinking the same thing. So, um, we decided to try making it. Um, so last, I think about exactly a year ago now, we made our first batch and just kind of used it for ourselves and, you know, didn't probably quite have the recipe where we wanted it, but then we had been processing quite a few beef, so I just started, you know, saving the beef suet from all the beef calves that we were having processed. So we had some tallow and we just started making more of it. And then we started letting friends and family use it and everyone was loving it and it was working great for my boys.
Speaker 2:I used it for myself, on everything my face, you know, just as my body lotion. And then was it last December. We were like maybe we should actually try to sell it, and so we took some to my older sister Hannah's salon in Dickinson and it sold out like crazy, like the first week, um. And so then we were like all right, well, I guess we'll keep doing this. So then we, you know, went through all the steps, got actual business made, um, and we've been selling tallow, um, whipped tallow lotion, um, and some lip balms, um. So we've been selling now since about January, officially, um, yeah, and it's been keeping us busy.
Speaker 1:Yes, it has. And, Sheridan, I'll get you on here for a second, there for a little bit, but, Sheridan, tell us how you guys I mean you came. You both came up with this. So how did you think about making this plan and doing it? Making tallow?
Speaker 3:Yeah. So I guess with the whipped tallow has just been an oncoming trend, you know. So when trends come up, people hop on board with it. And we'd been buying from other people who had made it and really loved it. And you know we're the type of people that if we love something we figure out. How can we do this ourselves? You know, how can we be efficient with the beef that we're already producing? How can we use this product that is being thrown away and make what we're using day to day? So I guess it kind of just started from a trend and then we went through a lot of batches trying to perfect it exactly how we wanted it, and we're pretty proud of the recipe that we have now. It seems to be going over really well and through trial and error in a year of testing, we're kind of right where we want to be with it.
Speaker 1:So you know, and it's probably a working, a work in progress for all this, because you're new to all this. But uh, how did you? How did you come up with, with the recipe?
Speaker 3:I mean, you just tried different things to make it work yeah, there are resources out there to kind of give you an idea of what people are using. But you look across the board, every recipe is different and everybody's trying something else. So you just got to trial and error and keep figuring out what do you want to use and you know we're kind of a pioneer in it, I guess, just figuring out what we like and if it doesn't work we adjust.
Speaker 1:So you know and I know Haley's husband, Max, went to Texas to deliver bowls and I heard he had a pretty good shipment that he took down to Texas. That's where you're originally from, so you had a lot of people down there that wanted to try it.
Speaker 3:Yeah, from Amarillo Texas. We actually got a retail location out of that. So we've been selling it out of a feed store down there which is a pretty popular feed store, and it's been going really well and kind of opened doors for some retail locations across the country for us, so that's been exciting.
Speaker 1:And you do have other retail stores now right, Other businesses that are carrying your stuff.
Speaker 3:Yep, we have two in Bowman, of course, hannah Salon in Dickinson, and we have the one down in Texas and one up in Minot. So we're working and Crosby, sorry Crosby. And we're working on a few other in Minot, Bismarck, Mandan and hopefully Medora, if we can.
Speaker 1:Yeah, yeah, and there is some places in Medora that I'm sure would love to do that. So but again, you know you've been again adopted daughter for me and you know your family's worked very well Yours and Austin's and Haley and Max and you got kids about the same age. So everything kind of works out for a reason. And you know you came up here and put your trust in everybody around here and said you're going to live here. And now here you are. You started a business, you have a full-time job, but you're starting a business which takes up a lot of time to try to make these things. You know, I know you guys are doing that today and trying to get that all set up and make another batch, but it's just something that you know. You both have other things going on, so you try to fit this in your schedule to keep doing this. And how is that working?
Speaker 3:You know, through the help of some good friends, we're able to have the kids taken care of and we just we're working on efficiency when we do have the time to get together to make out the most product we possibly can, and when we're not together, I think we're constantly texting about it and you know doing business planning and researching. So there's a lot of late nights on the phone trying to figure out what's the next thing we're going to try and how can we perfect things.
Speaker 1:Yeah, is there anything that you guys are looking at, maybe trying a little bit later on and maybe bringing out some new products?
Speaker 3:I'm glad you asked. We do have a very exciting product we're going to be pushing soon. We have a little bit available now, but sunscreen is in the mix, so we call it Sunny Cal and it's got zinc oxide on it, so it's like a mineral based sunblock. So that's worked really well for those that want to try a more natural approach to protecting you yourself from the sun.
Speaker 1:It's good, because the sunscreen people buy over the counter is really not good for you. You know, and everybody there's some lighter skin. You know, like my grandkids I mean you know, and everybody there's some lighter skin. You know, like my grandkids, I mean they need that. But with you guys doing this, it's going to be another avenue that you guys another niche you can get into the market with.
Speaker 3:That's right. That's right. And then, for anybody that wants to look us up, we do have Facebook and Instagram. Our company name is Holy Cow Tallow, holy Cow ND, so if North Dakota's in there, that means it's ours. We realized we weren't super unique. There's a lot of Holy Cow Tallows out there, but ours is the North Dakota one. So we'd like for people to look it up, get ahold of us, and we'd like to help anybody out that might want to order some.
Speaker 1:Well, good, I think it's going to be a lot of fun for you guys. Kind of gives you a break from the ranching side, or, you know, maybe it's a good time to you can do some things with the with the boys aren't not being around with we all know how they are. They're wide open. Now you can get a little quiet time and can sit and do a business like this. So it's gotta be very nice for you guys to be able to do that.
Speaker 3:Yeah, there's a lot of laughter on tallow days. A lot of giggling, it's a lot of fun, yeah.
Speaker 1:So, um, getting back with that, uh, you know, when you're trying to, you guys have a ranch also. So you've got and you just moved and and you know you had a lot of things going on in your life moving cattle to one place to another and now you're branding and getting things all put out to pasture. But there's a lot to juggle as a woman in agriculture and kind of just give us a little bit of thought on that.
Speaker 3:Yeah, so I think we me and Haley were just talking about this morning. I think we thrive in chaos, so it is constant chaos and you just keep your one foot in front of the other and you have your priorities and you try to tackle things in priority order to make sure that balls aren't dropped. And, you know, through the help of family dynamic and friend dynamic and community. I think that's how, the only way a person can get through it, and we're very thankful for Max and Haley that we can lean on them for help and they can lean on us, and so I think it's it's a community effort, definitely, and leaning on those who you love and trust and you just cheer each other on and you know, help each other, do the best in their operations, and I think that's that's really what makes ranching the most fun is not feeling alone in it.
Speaker 1:Right, right, and, and as you guys grow and the families grow and everybody gets a little bit older, it does seem to get a little bit easier. But right now you've got the stages of where it's busy. I mean, you guys are busy all the time and and it seems like it. But with you know, when you start thinking about women in agriculture, when you start thinking about women in agriculture, you guys are the forefront of a lot of this. So we appreciate that and you know there's a lot of things you could be not doing, but you guys seem to be on the right track.
Speaker 1:As women in agriculture and speaking for agriculture, whether you're in the livestock business or selling the beef tallow and as lotion and just other things. I mean there's projects you guys stand up for in the community and not a lot of people do that. When you see women that can actually stand there and do that, and you know you got to give them a lot of credit and there are women who can do a lot of that and you guys seem to be the young ones that are taking the step forward to get things going. It's been very good that way. So any last-minute comments You've got about a minute here to actually you've got about 20 seconds. So, sheridan, any last-minute comments here in about 20 seconds you've got.
Speaker 3:Yeah, look us up, holy Cow Tallow. We'd love to help you out. We do whipped tallow out of beef suet fat and it's all natural, chemical-free and we're worth a try.
Speaker 1:All right, and coming up in this next segment, we'll talk a little bit more about the tallow and then we'll get back to some livestock business. If you're looking for an auction company, piper's is it. Just give us a call, contact Piper's, go us a call, contact Pifers, go to Piferscom or give any one of us a call. You know we do land auctions, machinery auctions. You're looking at the real estate side, on the listings and land management. Get hold of Dwight, he can help you out there. But you know what? Nobody does it better than Pifers. You know we have a great time doing this. We have a lot of fun and we're also very personable. We hear that quite a bit. They're very personal people. So, folks, let's go back to the next break. After this break we'll be coming back to the segment with more livestock and more talent. Three, two, one. Welcome to American Land Auctioneer.
Speaker 1:This is Jim Sabby, your host for today, and I've been talking to a couple of young gals, women in agriculture, on how they kind of get going with what they're doing with their jobs, besides raising a family, besides running Red Angus Cattle, besides having other jobs and having kids and having two husbands that are kind of renegades, just like the boys are. So right now I wanted to just visit with Sheridan a little bit. They live right outside of Bowman, her and Austin. They have a couple of kids and they run Red Angus also and some other cattle, and so let's talk a little bit about your operation of the livestock and how it incorporated with your tallow that you're selling.
Speaker 3:Yeah, so we got into red Angus. You know from Haley Haley's influence has become one of our favorite breeds too. So we've switched to a predominantly red Angus. Commercial herd is what we do, and running cows all the way from Reeder, north Dakota, over here to Bowman We've got land everywhere in between, so I guess we're kind of the all-over ranch and Austin puts a lot of miles on the pickup, check and everything. But we did move over here to Bowman in November and found us a really nice farmstead that we've settled on to and that's been a great opportunity for us. So we're loving it and just raising babies and raising cows.
Speaker 1:Yeah, and so, with the just talk, just a little bit more on the tallow. You know what is the reaction of your customers now and the dealers that you have out there and all across many states. What is their reaction to this?
Speaker 3:We are getting great reviews, and that's that's one of the most exciting parts, too is having people who come back to us and say this stuff is awesome. Like this healed my daughter's eczema. You know this really worked on this sunburn. This really helped me heal a cut. You know, my face has never been more clear. You know these, these testimonies of how it's really helping people.
Speaker 3:I think that's what touches the heart, too, that it's not just about selling a lotion, but it's about helping people with issues that they haven't found a solution to in a while. And I think there's a lot of healing properties about using this natural beef tallow. They've been using it for thousands and thousands of years, but the trend has kind of just caught back up to it. So you know it just naturally, the when we talk about the tallow, it comes from beef suet and that's that nice white fat around the kidneys and it's full of vitamins A, d, e and K and a bunch of other things. That's very soluble to the natural skin barrier of the human skin. It matches the same component, so your skin really likes to absorb it and utilize it well. So I think that's why it's catching on is because it works.
Speaker 1:Well, it must work, because my daughter's got me using it now and the lotion, and I had somebody say you know you look really young except for the gray in your mustache. So I guess maybe I am getting younger because of it. But you know, it does work. I'm proven, in fact it does, and then I know a lot of people using it now. So again, sheridan, uh, thank you for being on here today. Um, I'm going to pull Haley back in, but uh, we appreciate, uh, women in agriculture, like you, two young ladies, what you're doing and uh, you know, just keep going after it and and improving and uh, everything will be better and it helps your kids. What you guys are doing right now raising kids and growing livestock is unbelievable. So they'll grow up with a good background and be able to handle about anything in life. So again, thanks, sheridan, and we'll get back to Haley here.
Speaker 3:Thanks for having me.
Speaker 1:You bet. Okay, haley, a couple of other questions. You know you guys have another business on your ranch that you do. It's your husband's business. He does business on your ranch that you do. It's your husband's business. He does leather work, ships out all across the united states doing leather work. He actually even built a saddle this winter. I've been working with a gentleman up by bellfield or locker that does a lot of saddle bronc saddles for these professional riders. But max learned from him on the saddle end. But he's been doing this and sending, like I said, stuff all over the country and and so that's another little income you guys have in um on the side.
Speaker 2:Yeah. So Max, well, he started doing leather work back in college. Um, he had learned under a guy in college. Um, just wanted a little bit of some side money coming in to buy him a case of beer here and there, I guess. So he started that in college and then after he graduated college he kept. You know, we started dating and he was doing it just on the side and he was working on some ranches and still just a side thing. And then he moved back and he was an extension agent for Bowman County and he was an extension agent for Bowman County and then, after COVID, obviously we'd been building up our cow numbers and growing still, but we just had our second kid, hayes, and we decided that he should probably be home full time. And so he started doing a lot more leather work um, back in I think it was 2021 when no 2022 when he started full time on the ranch and the leather work Um, so he's been building, he builds a lot of chaps Um, right now he does some contract work for a saddle shop in Texas, so he sends chaps there about every month and then he his style of chaps that he builds is really popular in the South, so he sends a lot of chaps to Texas, oklahoma, california, I mean Louisiana a lot of chaps South, and he actually kind of came up with his own pattern and so his is like a one-of-a-kind pattern and a lot of guys really really like the pattern that he has and so it's kind of become pretty popular over the last few years.
Speaker 2:So he's doing some cool stuff with that.
Speaker 1:And you know, and what's nice is he's also helping four kids out teaching them the trade, you know, as a project for him and and uh, so you got to appreciate, uh, with that going on, that he's helping out with that. But there's a I mean he makes shoes, he makes ties. I mean it's a lot of, a lot of different stuff a hair clips for women that, um, I know has been very popular and a lot of belts going out and a lot of things for knives and guns. So he can do about anything in there. It does take him a little bit of time, but what is kind of nice now? And I walked in there like this winter. You know, your oldest little Max is sitting at his own desk in there doing some leather work and his dad's sitting over at the counter doing leather work. So it's a good thing for kids to get into. It's relaxing, it teaches them how to just take their time and have patience to do stuff.
Speaker 2:Yeah, I mean, our oldest is six now and about as wild as a six-year-old boy can be, but he'll go in and work in the leather shop and he'll sit down and he'll practice tooling stuff and he'll. He'll sit there and he'll hand stitch together, you know, knife sheaths, and he's helped his dad build a belt for his brother. He's built stuff for himself, um. So I mean it's really good for them to be able to get in there and do those kind of things too. You.
Speaker 1:You know, and again, getting back to the ranching, now we have about two minutes left. When you think about it, you've got the whole family involved. No matter what you're doing, the family is involved. The boys and you know they go with. And you see, a lot of times you guys are rounding up cattle and you've got the boys on horses, the youngest Hayes, you have all the boys on horses. Uh, the youngest haze is still have a. You have a lead rope on him, but um well, and the horse, but both of them, but uh, actually they get to see how everything's done and I mean they love to be on horses. You can see that all the time and it's just been a joy watching them. So that's what a person needs to do is keep the the whole family involved yeah, they're with us.
Speaker 2:You know every step of the way. Um, the other day we had to get a group of cows in and it was just us. You know, max myself and little Max on his horse, and then I pony Hayes along with me, and uh, yeah, for you'd be surprised at what a six-year-old is able to accomplish and what he picks up on and how he's watched us move cows and you know learning how to move with the cattle and how to react to the cattle, and you know there's not a lot of six-year-olds that are out there able to do that. And you know, the one day we needed someone bringing up cows up the alley and he sat on his horse and he'd bring them up the alley for us.
Speaker 1:And yeah, it's a good experience well, we appreciate, uh what you guys do uh. Women in agriculture is what we've been talking about today. We appreciate everything that's been done and going on and folks uh just get ahold of them at dry Creek ranch or the holy tallow.
Speaker 2:What is it, holy cow tallow?
Speaker 1:Holy cow tallow, and they'd be glad to help you out. So, folks, again this is Jim Sabby, your host for this Saturday morning, again thanks to Haley Robinson and Sheridan Visser being part of it, and we'll see you on the flip side of radio. Thank you very much.