Opportunity Knocks by EmpowHer Purpose
Welcome to Opportunity Knocks with Michelle Wolf of EmpowHer Purpose! Every Thursday, I feature a new guest female entrepreneur. These episodes are here to give you insight into how to take, make, create and evaluate opportunities. So listen in, knock knock, and open the door!
Opportunity Knocks by EmpowHer Purpose
E119: You Gotta Have Grit with Shira Yevin, Founder of Gritty in Pink
I’m tickled pink to release this new episode on the Opportunity Knocks podcast and just in time for the holiday weekend. Have you ever had a connection come full circle? ✨ I first met Shira Yevin at a breakfast for venture capitalists investing in female-owned businesses. Months later, her team came to her to recommend me to speak at one of her events. It was such a powerful reminder: you never know the impact you make—lasting impressions matter. Those are just the gritty facts. 💫
Now, on Episode 119 of Opportunity Knocks, Shira—musician, entrepreneur, founder of Gritty In Pink, and so much more—shares how she went from the Vans Warped Tour to being backed by Live Nation. Known for her relentless drive and ingenuity, Shira is transforming the industry for creatives with a bold mission: Creating a platform that amplifies women in music and beyond. 🎶🔥
Shira’s journey has grit written all over it. After noticing too few female musicians on stage, she turned frustration into fire—and built a movement to change the industry. Today, her vision is backed by Live Nation, one of the biggest players in entertainment, proving just how powerful her mission truly is.
In this episode, Shira shares:
✨ How her east coast hustle and grind mentality led her to launch Gritty In Pink.
✨ The pivotal moment on Warped Tour that sparked her mission.
✨ What it means to be backed by Live Nation and scale her vision.
✨ Why connections and community matter.
✨ Advice for pursuing passion while building financial independence.
Shira’s magnetic personality, sharp business instincts, and unstoppable energy shine through every story. 🎧 Tune in to hear how she’s breaking barriers, changing the industry, and why Gritty In Pink is just getting started.
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