Demystifying Alternative-Protein and How its Made with Sharyn Murray from Good Food Institute (GFI)

Hello everyone and welcome back to CleanTechies the Podcast. This is episode 71.

If you are a climate tech founder with specific questions you'd like us to ask -- OR -- looking for capital and strategic partner introductions, please reach out to me via the Slack Channel or LinkedIn and we are glad to help in any way we can.  

If you're unfamiliar with Alternative Proteins, this episode should be a good place for you to start - especially if like me, you're not a white-coat scientist.

Today Sharyn Murray from Good Food Institute (commonly referred to as GFI) joined us to speak about Alternative Proteins and what they are doing at GFI.

Sharyn is highly knowledgeable in this space and was able to really shed light on a lot of things inside this space from how the proteins are grown (in a way understandable to a non-scientist), the infrastructure required to grow the industry, how local farmers will be affected, and many other things. 

An incredible episode that should be especially helpful for anyone interested in the Alternative Protein space. 

TOPICS:

• [3:20 - 5:40] - Intro to Sharyn & Effective Altruism
• [6:20 - 8:24] - moving to GFI & differentiating herself
• [9:30 - 13:34] - GFI & the Origin
• [14:10 - 18:01] - Terminology of Alt Protein Space
• [20:14 - 23:49] - Adoption, taste & price, regulatory issues, and cost parity
• [27:06 - 28:44] - Carbon impact of the space - 20% of Global GHG, & the alternative is 98% carbon emissions-free
• [30:01 - 32:42] Regenerative Farming or Alt-Protein
• [33:23 - 36:46] - How are alt proteins made (for non-science people)
• [37:23 - 39:54] - Missing infrastructure 
• [40:17 - 44:19] - How farmers are affected by this shift / helping them / affects of climate change
• [49:20 - 52:26] - The Alt Protein ESG reporting framework from GFI / FAIRR
• [53:14 - 55:02] - Conventional and Disruptive orgs enter space
• [55:40 - 57:32] - The grant program: who can apply, how, and the target outcomes
• [57:57- 59:02] - How to get into Alt-Protein space - advice for early career individuals
• [59:15 - End] - Closing

We hope you enjoy today's episode - please reach out with any specific questions or discussion points. If you're interested in being a show sponsor you can reach me at silasmahner@gmail.com

LINKS:

• GFI Website: https://gfi.org/
• Connect with Sharyn:
• Bruce's TED Talk:
• Oxford Study:
• Nature study:
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