The Lessons Of The Past

The American automotive industry has been a perpetual roller coaster for my entire life.  In my fifty years on this planet, American autos have been trash, decent, as good as anything imported and now they have went back to trash.

Why do they do this? Why do the highly paid executives that run these company's not understand that consumers won't pay premium prices for garbage?  

Today we look at this issue and I try to manifest a solution.

Bonus points if you listen to this episode while sitting in the waiting area of your local dealership's service department.