On the Sangeetha Kalamkari Studio LIVE facebook show, Sangeetha shows her viewers beautiful sarees and gives her audience a LIVE demo. Soon after, bids start coming in. On a show, quote, and fastest-finger-first basis, the sarees start selling like hotcakes.
In a matter of 2 hours, Sangeetha sells 100+ sarees to over 80,000 viewers on Facebook LIVE video. The sarees range from ₹5000 to ₹30,000.
Sangeetha Rajesh, founder of Sangeetha Kalamkari Studio and the design label Sangeetha Rajesh, travels to the wholesale market with her team to shoot and sell these expensive sarees. She gives her viewers the best rate for the exquisite garments because she connects the merchant market directly to the buyer!
In a candid conversation with Sangeetha, we discover how things changed for her during COVID-19, how she got special permits and travelled to the weavers homes to procure stock, what keeps her going, and how she managed to influence hundreds of Indian women that are starting saree businesses on Facebook.
Tune in to listen to Sangeetha's incredible entrepreneurial journey.
Find Sangeetha's business on the below links: