100 years. So much changes in 10 decades. New leaves, new plants, a revamped plantation in the same old estates. But how does a 100-year-old business change?
Much before the birth of Oh Cha, a boutique tea brand, the Kanoi Tea Estates in Kolkata supplied different types of tea across India. Big and small tea companies sourced tea from these estates and branded them to their private lables. But 3 years ago, founder Pallavi Kanoi wanted to start something that would give this 100-year old business a makeover.
A modern plan for the most traditional drink - tea.
Moving away from conventional tea blends, and having experimented with various herbs and spices, Pallavi has successfully created numerous flavours with distinct aromas and delectable tastes. Think Blueberry Cheesecake tea! Or Whisky tea!
These teas are great for gifting, for the health conscious, and for everyone that needs to pause from the hustle-bustle of life for a refreshing sip.
In this episode, we talk to Pallavi about her vision for OhCha, what it was like to reroute a 100-year-old business and her learnings from this ambitious yet exciting project.
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