Julian Juenemann is the founder and chief instructor of Measure School, a platform that teaches marketers the data-driven way of online marketing. In this episode, we talked about why Google is phasing out Universal Analytics, the specifics of Google Analytics 4 and how to start planning your transition today.

Links in the episode:

• https://measureschool.com
• https://www.linkedin.com/in/julianjuenemann/

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