Sometime April, 2022. Google announced that they will begin to sunset universal analytics in 2023. And that means everyone will have to use GA4. Why are they doing this? And are there better alternatives to GA four? In this episode, we will tell you our top analytics alternatives that are also privacy focused.

Links in this episode:

• Plausible
• Matomo
• Fathom
• Mouseflow
• Everything You Need to Know about GA4 with Julian Juenemann

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