Ihor is a CRO/UXO pro who has been in the CRO/UXO field for almost a decade. He co-founded a performance-based CRO agency ConversionRate.Store. This is the first agency that takes commitment to deliver specific uplift in key business metrics for every project it takes on. Ihor led CRO projects for companies like Microsoft, Comodo, Gaiam, Preply, SamCart, CariD, Ukrainian International Airlines, and Depositphotos.

He is a regular speaker at marketing conferences and podcasts, and a lecturer of UX, quant analytics, and A/B testing at CRO Academy.

• Conversion Rate Store
• Ihor on LinkedIn

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.