Everything You Need to Do Before You Can Run an A/B Test
No Hacks: The Mindset Behind Digital Optimization and Growth
No Hacks: The Mindset Behind Digital Optimization and Growth
Everything You Need to Do Before You Can Run an A/B Test
Feb 20, 2021
Episode 3
Slobodan
Today’s episode is going to be about conversion rate optimization or CRO. Specifically, what do you need to do before starting a CRO project. We cover:
- Steps you need to do before starting any test
- KPIs to consider
- Tools you can use
- Why you should be thinking about CRO even before launching a site
Links in this episode:
- https://analytics.google.com/analytics/web/
- https://www.hotjar.com/
- https://marketingplatform.google.com/about/optimize/
- https://www.optimizely.com/
If you learned something new today, it’d be great if you left us a review.
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