In this episode, we’re talking about Google’s E-A-T, what it is and why it is so important for your content strategy. Establishing your site’s authority takes time, resources and patience. We will discuss what you can do now to ensure your website demonstrates expertise, authoritativeness and trustworthiness.

Links in this episode:

• https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
• https://www.healthline.com/health/cancer/baking-soda
• https://www.searchenginejournal.com/?s=E-A-T

If you learned something new today, it’d be great if you left us a review. Thanks for listening!

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