Improve Your Conversion Rate With Conversion Research Part 2

No Hacks: Future-proofing your career in the age of AI

No Hacks: Future-proofing your career in the age of AI
Improve Your Conversion Rate With Conversion Research Part 2
Apr 06, 2021 Episode 10
Catherine Quiambao and Slobodan Manic

This is the second part of the Conversion Research episode. After talking about heuristic evaluation and the Lift model, we took a deep dive into quantitative and qualitative research to optimize your site for conversion. 

If there’s one takeaway from this topic, don’t simply rely on best practices. Understand your audience and always do your own testing.

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