Neal Cole is an Optimisation Consultant at REO Digital and Conversion Uplift. He specializes in web analytics, conversion rate optimisation and data visualisations. According to Neal, Google Tag Manager (GTM) is a necessity in 2021. In this episode, we discussed how to get started with a GTM audit, why you need one and how often you should run an audit.

Links in this episode:

• https://tagmanager.google.com
• https://analytics.google.com
• https://www.linkedin.com/in/nealcole/

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