Jon MacDonald, founder and president of e-commerce CRO agency The Good, is back. This time to have a more in-depth discussion about his much-awaited book, Opting into Optimization, out today! We broke down the common mistakes in CRO, his proven playbook for increasing conversions and how focusing on your customer experience drives everything. Oh, and how Kim Kardashian can help your CRO efforts!

Links in this episode:

• https://thegood.com/opting-in-to-optimization/
• https://www.youtube.com/watch?v=AlAj3VxIKlQ
• https://thegood.com/books/
• https://www.nohacksmarketing.com/podcast/031-opting-in-to-optimization-with-jon-macdonald/

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