The Active Code Podcast # 49 | Why Great Leaders Are Always Selling? -Suzy Hunt

The Active Code

The Active Code
The Active Code Podcast # 49 | Why Great Leaders Are Always Selling? -Suzy Hunt
May 12, 2025
Paul Griffiths and Luke Johnson

Who is our guest? 

Suzy Hunt is an accomplished executive and leadership coach passionate about empowering others through personal and professional development. With a rich corporate leadership and sales background, Suzy transitioned to coaching after a pivotal moment in 2017, when simple career advice nudged her towards uncovering her true calling. She holds a qualification in coaching and mentoring from the University of Salford. She has since established herself as a go-to expert for C-suite executives, teams, and individuals seeking to enhance their confidence and achieve performance excellence in their professional lives. 

In her former role as Head of Field Sales for Lucozade and Ribena in the UK, Suzy was known for her dynamic leadership and ability to drive sales performance through her exceptional team. She leverages her extensive experience in her coaching practice, where she specialises in executive coaching, leadership development, team dynamics, and sales training. Suzy is also a Type 1 diabetic and a mother, enhancing her empathetic and resilient approach to coaching. When not coaching, Suzy is an engaging speaker and hosts the “Coaching Cast” podcast, where she shares insights on workplace challenges and personal development alongside her friend and fellow coach, Lisa.

What do we discuss?

  • Meet Suzy Hunt: A journey to coaching
  •  The importance of sales in the physical activity sector
  •  Effective sales techniques and challenges
  •  Building resilience and self-talk strategies
  •  Power of visualisation in workshops
  •  Building relationships in sales
  •  AI's role in sales
  •  Lego serious play in team training
  •  Creating a people-first culture