In Episode Four, Rob dives into strategy with one of the top eight innovation thought leaders in the world, Kaihan Krippendorff.
Founder of growth strategy and innovation consulting firm Outthinker, member of the prestigious Thinkers50 Radar group and finalist for the Thinkers50 Distinguished Achievement Award in Innovation in 2019, Kaihan Krippendorff lives and breathes strategy every day.
“Strategy is not like science or medicine where we have agreement on what terms are and should be. I believe we should look at strategy as a living breathing thing – an ongoing exploration, where we introduce new terms and language into a body of knowledge.” – Kaihan Krippendorff
Listen to discover:
· Why Kaihan sees strategy as intangible - a ‘living, breathing thing’
· The five common mistakes people make in tuning their strategy:
· Why ‘vision without action is a daydream, but action without vision is a nightmare’
· Aligning strategy with a belief system
· How Outthinker views each strategic concept through 36 different lenses, including the ‘deer in the headlights moment’ and ‘coordinating the uncoordinated’
· Why a smaller pool of ideas is less likely to result in an optimal strategy
· The importance of ‘killing off a strategy’
· Kaihan’s five levels of strategy from the Way of innovation:
· The Three Box Model; doing stuff that creates the new future, doing stuff that strengthens and maintains the current future (your core) and forgetting and stopping stuff
· How a crazy idea can become the differentiator – “it's the difficult things that differentiate you - those high impact difficult ideas that we call crazy ideas.”
· How to use an ‘ideas matrix’
· The story of how the IKEA flat pack box turned IKEA into the largest furniture retailer in the world.
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