The Career Refresh with Jill Griffin: Leadership Strategy for Senior Professionals

Cultivating Teams and Culture with Rebecca Panico, Media Strategy and Planning, Hilton

Jill Griffin Season 4 Episode 100

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0:00 | 36:58

It takes an inspired leader to cultivate a positive and high-performing team culture.

Rebecca Panico, senior director of global media strategy and planning at Hilton, is an incredibly talented leader known for developing high-performing teams. She is responsible for leading the global media strategy for Hilton’s enterprise and 18 trading brands. 

In this episode, we discuss: 

  • How Agency life prepared her for the Brand side of the business
  • Why cultivating culture is at the center of her leadership style
  • Her approach to removing barriers and creating the capacity for her teams to achieve
  • What she looks for when interviewing talent
  • How she keeps her career fresh

Show Guest: 

As Senior Director of Global Media Strategy & Planning at Hilton, Rebecca Panico is responsible for leading the global media strategy for Hilton’s enterprise and 18 trading brands. 

Rebecca and her team are focused on building insight-driven, integrated media strategies that build brands and drive business results. 

Rebecca is a seasoned marketer with 20+ years of experience building global brands and driving performance through high-impact, omnichannel mass media across the customer journey. 

Before Hilton, Rebecca oversaw mass media strategy for Capital One, where she led several key media initiatives across the company's B2B and Consumer Bank lines of business, including the national media rollout of their digital direct bank. 

A graduate of Wagner College with a degree in Marketing, Rebecca lives in Purcellville, VA, also known as VA’s wine country, with her husband and daughter. She is an avid traveler, baker, and self-proclaimed karaoke master. Follow her on LinkedIn HERE


Support the show

Jill Griffin, is a leadership strategist, executive coach, and host of The Career Refresh. She works with senior leaders to navigate complexity, strengthen teams, and lead with greater clarity and intention.

With 20+ years of experience at companies like Coca-Cola, Microsoft, Hilton, and Martha Stewart, Jill brings a practical, real-world lens to leadership, decision-making, and career strategy.

 Visit GriffinMethod.com to learn more about working together:

The Next Era Leader
An 8-week cohort for women leaders ready to expand their capacity and lead through complexity with clarity and intention

Executive Coaching & Leadership Advisory
1:1 strategic partnership for leaders navigating growth, transition, and what’s next

Connect with Jill for Leadership Development for Organizations and Speaking & Workshops

Instagram: @JillGriffinOffical