When some entrepreneurs embark on the journey to scale their brand from 0 to 100, they tend to forget that two key ingredients include cultivating a deep, meaningful relationship with their customer base and understanding that product quality & excellent customer service trumps everything else. These elements are exactly what RetroKid, a Canadian clothing brand specializing in officially-licensed apparel that celebrates nostalgia with sought-after designs, included in their journey that helped make them a 7-figure brand (and still growing).
In this episode, Ray is joined by Right Hook’s Head of Performance (US side), Billy Bambao to chat with Steve Gaskin, Co-Founder of RetroKid, about the growth journey of their brand, why RetroKid believes in PRODUCT over profits, and the marketing fundamentals entrepreneurs must ALWAYS remember when trying to reach their core audience and new prospects.
Listen in as Steve shares his honest reflections about RetroKid’s product-first philosophy, numerous insights that Steve and his co-founder Eric Bauza have gained from ideating new product launches & collections, and RetroKid’s secret sauce in keeping close relationships with celebrities, influencers, and their loyal fanbase alike.
We also reveal the biggest misconceptions Steve had before running paid ads and how his leap of faith in working with Right Hook showcased the massive potential to scale RetroKid to new heights. Tune in to find out how you can prepare your brand for long-term success putting product and people first before profitability.
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Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!