#2 - Apple's iOS14 ATT Update - The What, When and Actions You MUST Take Right Now w/ Dee Deng

Growth & Greatness eCommerce Podcast

Chapters
0:00
Episode Intro
0:27
Introduction of guest Right Hook Digital CEO & co-founder Dee Deng
6:04
What is the iOS14 ATT prompt?
11:43
How serious is the iOS14 ATT prompt situation?
18:33
What are the current changes happening now and what shifts have to be made? - Use of MER (Marketing Efficiency Ratio)
25:15
What are first-party cookies?
27:58
What are the legal ramifications at play with the iOS14 updates & what changes will the attribution window undergo?
39:56
Building & fortifying your back-end systems this 2021
43:14
What can eComm brand owners & marketers do to prepare for the arrival of the iOS14 ATT prompt?
48:15
Episode Outro
Growth & Greatness eCommerce Podcast
#2 - Apple's iOS14 ATT Update - The What, When and Actions You MUST Take Right Now w/ Dee Deng
Feb 12, 2021 Season 1 Episode 2
Right Hook Digital

In this episode we're diving deep with Right Hook Co-Founder & CEO, Dee Deng, into the upcoming industry-shifting changes that are coming with Apple's iOS14 ATT (App Tracking Transparency) rollout.

What is actually going to happen? Who is going to be impacted? How badly? What do you need to do right now to prepare? We'll cover all of that on this podcast.

To know more about the upcoming ATT prompt implementation, read Dee’s article here: 

For more real-time updates, connect with Dee: 

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If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital 

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!