#6 - iOS14.5 ATT Rollout: Strategic Shifts for the New Facebook Ad Landscape w/ Tyler Garner
Growth & Greatness eCommerce Podcast
Chapters
0:00
G&G eCommerce Podcast Theme
0:27
Episode Intro
1:06
Introduction of guest Tyler Garner
8:29
A view of the digital marketing landscape post-ATT policy rollout
14:34
What qualitative checks can be used to help make decisions post-ATT policy rollout?
19:05
How can a brand’s success be measured if some of the data’s not coming through?
22:31
Assessing Facebook performance versus other channels through MER (Marketing Efficiency Ratio)
26:58
Measuring performance with MER while also making channel-specific decisions on optimization
31:11
What are some solutions or innovations that Facebook has tested, implemented, or proposed in the face of the iOS14.5 ATT policy?
35:11
A sneak peek of Instant Experiences on Facebook
42:47
A refocus on the consumer journey and experience with brand
48:00
3 key strategic points to focus on in the next 12 months
52:41
Episode Outro
More Info
Growth & Greatness eCommerce Podcast
#6 - iOS14.5 ATT Rollout: Strategic Shifts for the New Facebook Ad Landscape w/ Tyler Garner
May 13, 2021 Season 1 Episode 6
Right Hook Digital

It has finally happened - Apple has released the iOS14.5 ATT prompt! Listen to our discussion with Tyler Garner, a Facebook & eCommerce marketer we highly respect and admire, as we analyze and discuss the post-rollout landscape of eCommerce and digital marketing. 

Tyler also shares some informative tips and insights about how to measure a brand’s success when not all data points are available, what the rollout means for getting back to the customer journey & brand experience, and the key strategic points to focus on in the next 12 months. 

We also take a sneak peek into some of the solutions and innovations you’d want to look into, including Facebook’s Instant Experiences, and what it could mean for your business. This is a very illuminating conversation we had with Tyler and we’re glad to share the learnings with you. 

For more real-time updates, connect with Tyler: 

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If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!