The Digital Footprint
The Digital Footprint is for leaders in healthcare, public health and education who are looking to use technology to solve problems. We interview entrepreneurs and innovators who are solving the most challenging problems facing these industries.
In each episode, you’ll learn about the colossal tasks involved with bringing a new digital product to life.
The Digital Footprint
How To Use Your Brand To Outperform Competitors with Blake Howard & Craig Johnson
Want a competitive edge in 2024?
Your brand is the secret weapon you're ignoring.
In this episode, Richard Simms and Carlos Gonzalez chat with Craig Johnson & Blake Howard from Matchstic, a brand identity house. They'll reveal strategic ways to leverage your brand equity.
By treating branding as a differentiation strategy, you can:
- Build a moat around your organization
- Challenge established players
- Command premium pricing
- Attract & retain top talent
Howard & Johnson also discuss how service-based businesses can use AI, scale effectively, and future-proof their organization.
Tune in to learn how to measure your brand's ROI, AI trends, and prioritize efforts for the new year.
Ready to level up your brand strategy?
- Connect with Craig Johnson & Blake Howard via Matchstic.com
- Check out Blake Howard's podcast: A Change Of Brand
Stay Connected:
- Need help with your next tech project? Let's talk
- Follow Richard Simms & Carlos Gonzalez on LinkedIn
Want to bring a SaaS product to market, quickly?
Book a consultation: https://tyrannosaurustech.com/contact/
Connect with our cohosts Richard Simms & Carlos Gonzalez on Linkedin