The Mothered Business
The Mothered Business podcast is for coaches, therapists, and other entrepreneurs looking to make money online doing what they love, while honouring motherhood. If you're a busy mom (or aspiring mama) who blends business with motherhood, this podcast is for you!
The Mothered Business
Double Your Sales with Female Consumers By Doing This
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If you are using a linear sales funnel, high-pressure tactics, or a feature-first pitch on your female buyers, you aren’t just losing deals, you are actively triggering biological responses that make it impossible for them to say yes or want to give you a second shot.
In this episode:
- research-backed strategies to align with the female buying brain
- build disclosure-based trust in your sales process
- debunking the myth of the “timid” female buyer
- the Guilt Factor & “Made by Women” advantage
Research references:
•Episodic Memory in Women: Cornell University (2013) study on women outperforming men in recalling specific events and contexts
•Trust Formation: Kesebir & Qiu (2022), London Business School research on gender differences in interpersonal trust and disclosure behavior
•The Cortisol Effect: Neuromarketing research by Felix Cao (2020) on how stress and conflict stimuli degrade persuasive messaging in female buyers
•The Spiral Buying Journey: Martha Barletta’s foundational work in Marketing to Women (2003)
•The “Made by Women” Effect: Schnurr & Halkias (2022), Journal of Consumer Psychology study on female consumers’ strong preference for products made by women
•Values-Based Buying: CivicScience (2023) data showing 77% of women factor social consciousness into their purchasing decisions
If you would like to learn more about The Mothered Business Mastermind, click here.
Want to download the 15 minute CEO Map? If you only have 15 minutes it will tell you exactly what to work on to move the needle in your business. Click here.
Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com
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Disclaimer:
This podcast is for educational and informational purposes only. The content shared reflects my personal experience and professional perspective as a coach.
Any stories shared are anonymized or composite examples drawn from real experiences, with identifying details changed to protect privacy.
This podcast does not constitute medical, legal, financial, or...