Real Estate Disruptors
Let's Disrupt Real Estate. What is Real Estate? Not all markets are created equal. Gulf Coast to Space Coast talks to the leaders in the industry throughout Florida just as if we were sitting across a dinner table. OH! and our hosts and guests change with every episode just to keep you on your toes. We cover the Gulf Coast of Florida to the Atlantic Ocean, think Tampa, Clearwater, St. Petersburg, Orlando, Daytona Beach, Space Coast, Miami. We talk about investing, marketing, staging, and many many more related topics. Start listening to the Real Estate Disruptors and see what Real Estates Past, Present, and Future will bring?
Real Estate Disruptors
Capturing Buyers' Attention with Real Estate Photography and Creative Marketing
What if you could transform your real estate business overnight with the power of media? Meet Michael Wholey of Wholey Media, our special guest who turned his film school education into a thriving business that revolutionizes how real estate agents present themselves and their listings. From creating compelling "hero videos" that elevate agent branding to offering professional headshots that capture the essence of real estate professionals, Michael shares his journey and expertise in leveraging video production to boost agent visibility and lead generation.
Join us as we uncover the innovative marketing strategies that have reshaped the real estate landscape, especially for buyers from afar. Michael and I discuss cutting-edge tools like virtual tours, drone photography, and virtual staging, which have become indispensable in showcasing properties. We laugh over personal anecdotes and dive into the ever-evolving demands of homebuyers, from detailed floor plans to future-proof features like detached units and home studios. The conversation is a blend of insights, humor, and a forward-looking perspective on what homebuyers will be seeking in the years to come.
As the real estate market shifts from the highs of 2021 to the competitive demands of 2025, the episode underscores the necessity of high-quality, consistent marketing practices. We explore how agents can maintain their brand strength and secure client trust by systematizing their processes and ensuring every listing shines. With platforms like YouTube and Instagram at the forefront of content consumption, embracing video and professional photography becomes critical. We wrap up with tips on reinvesting earnings into marketing, moving beyond transactional interactions, and fostering long-term client relationships.
What is going on, guys? Welcome back to the show. I'm here with my partner in crime, Amir. What's going on today?
Speaker 2:Hey, good morning or good afternoon, I don't even know what time it is anymore.
Speaker 1:It's dark in this room. There's no windows.
Speaker 2:I know I'm doing great. Thank you for asking and yeah, we got some good things on the pod for everybody today.
Speaker 1:Yeah, yeah, we got a special guest in the house. You know, yesterday you and I were talking, we were working on this brand new website and we saw a place in this website that we could use a new video.
Speaker 2:We called it a hero video. I think Michael called it a hero video.
Speaker 1:Michael called it, so yeah we just want to go ahead and talk. After we met with Michael yesterday talking about this video, you and I looked at each other and said we got to do a show with this guy.
Speaker 2:Yeah, absolutely. I mean you know once when you start to hear from Michael Holy and you know Holy Media, you're going to want to bring him into your business. I mean he's just he's out there killing it for other agents and, you know, just getting other agents to be so much more productive out there showcasing what they can do, not just their properties but branding themselves. So I'm excited to hear everything that Michael has to talk about today. Absolutely Appreciate you guys having me on.
Speaker 1:Sorry, I didn't mean to over-talk you Without any further delay. Man Michael, what is going on? Welcome to the show. We appreciate you being here. You're a world of information and knowledge when it comes to not just photographing and video and doing all the things to the house, but you turned it into something that the agents can really use as tactical on the ground stuff that they can get lead gen from. So when we're talking about that, I got excited yesterday.
Speaker 3:No, I appreciate you guys having me on. I've been over to the office a couple of times, first time in the media room seeing the podcast set up. But yeah, we started the business four and a half years ago just doing video walkthroughs during COVID when there were no open houses, and now we've kind of turned it into a one-stop shop for real estate agents that we can kind of provide all things, media for listings, and then we can get into their marketing and branding for themselves to hopefully, like you said, generate more leads, use them in your listing presentations, anything we can do to help them sell more real estate.
Speaker 2:Yeah, so just for you know your agents. You know just kind of put a face with the name. Obviously you'll see it on the YouTube channel. But those of you that have come into the office and had your headshots done this past year, even the previous year, michael was the one who was here shooting your headshots for you. So the proof is in the pudding. You know right there where you see. You know he came out, did some great community service for our agents and here he is again, you know, supplying more demand for us. So, michael, can you give us a little background on how you got started in what you're doing now?
Speaker 3:Yeah, I mean it's a little full circle for me, but I went to film school in Boston, I worked in the industry for a couple of years and I went and veered off and went into the sports world for 15 years and I was a assistant men's and women's basketball coach all over the country, okay, and got burnt out with some recruiting and some traveling. I think we were talking about that yesterday.
Speaker 2:Yeah, yeah.
Speaker 3:My last year at Georgia Tech. I did 27 states and nine countries in one year recruiting and I said there's got to be a little bit of a way where I can spend a little more time at home, know, what day of the week it is.
Speaker 2:We know that as realtors yeah, we do Sp. We know that as realtors, yeah.
Speaker 3:So how to spend more time at home? Oh yeah, let's start a business. That's the perfect equation. But yeah, got it in with some people over here in Pinellas County, kind of during the boom with COVID, and started using my video knowledge to get them some video walkthroughs. When we weren't doing open houses and trying to showcase properties that may be out of state, buyers could get a feel for floor plans and layouts that were in California and Jersey. You know we had that stretch. What was that? Like 2020, when you'd put something on the market and like three days later it'd be like 20 offers and yeah. So people would fly in for a weekend that look at eight houses that put in four offers and then go home and then find out they got none of them and they started saying, hey, I don't think we can keep flying in every weekend. So we started really having some success with the agents that were selling houses to people from out of state, sight unseen, and from there there we started communicating some things that they also needed and we went out and bought the equipment, built the team, so we are now one-stop shop.
Speaker 3:We can do interior, exterior photography, we have two drone pilots, we can do aerial video and photography. We have all the technology to do virtual tours, whether it be for Matterport or Zillow. Okay, we're doing several types of videos. We can do like a full three four-minute video walkthrough, walking through the front door, floor plans. We can do quick one-minute teasers. We can do the vertical reels that you're seeing on Instagram and Facebook stories and then we can come back Like today I'll shoot a property just after this podcast in Dunedin and then I'll go back at sunset and get kind of those twilight photos if you got something you want to showcase at that type of night. And then we're also one of the only ones that do virtual staging. So if you ever have a property that's empty and you just want to make people visualize where the beds and the TVs and the couches are, we can do that as well.
Speaker 1:The virtual staging is really becoming a thing. It really is, and if you could package that all into your deal as you're getting your setup on it, that's great. Also, something else that I don't know how many of your agents are doing this. By the way, you told me a couple of the agents you're shooting for yesterday and they are the two of the top agents in the county. So a little incentive.
Speaker 3:I'll start recruiting for the office, All right. Well, you recruited for D1 basketball man.
Speaker 1:This ought to be a lay down, but something I heard a while back. The number two requested thing by buyers now is a floor plan. So many agents don't put a floor plan up and I can tell you my grown daughter was buying a home a couple of years ago and that's the first thing she said. She goes, Dad, I know everything, I don't need to go see that property. It's got nine foot ceilings or whatever. And I go. How do you know that? She said look at this 3D floor plan. It's got the breakout and the lay down for me. So when I see somebody, a layperson like that, that is like really key on the floor plan, I know that's critical, it's such a quick and easy thing to add to a package.
Speaker 3:I bought a house last year and I knew 100% we wanted a split floor plan. We got a 10-year-old, we wanted him on the other side of the house, we were on top of each other and we need a little bigger house. And we wasted time going to houses to find out that it wasn't a split floor plan. That just you know, for a little little add on, just be able to help people picture where bedrooms, bathrooms, where's the kitchen, how does it connect to the backyard, you know where's the garage. So I mean, I think that's that's what we promote. Obviously, the agents have to make those decisions of where they want to invest in in their branding and their marketing, but I personally, you know, deliver things that can help him have the information before walking in the door. I think you're ahead of the game.
Speaker 1:The further you can go down the line to giving them all the information. That is a vetted buyer at that point in time. Now. So listen, I just took some notes. You got a 10-year-old with a split floor plan. In a couple of years, when they're a teenager, you're going to want a detached unit.
Speaker 3:So see me, we will start the search for you now. I like where you're at.
Speaker 2:Definitely, definitely.
Speaker 3:It can. Either it can either be for him or we can make the home studio a little bit bigger. You know, maybe maybe a recording studio upstairs, a little, a little something downstairs. That's right, good to go.
Speaker 2:Take care of all that for you.
Speaker 3:Bringing you guys on my podcast. We'll go from there, oh, absolutely.
Speaker 2:Yeah, I want to take it back a second. You were just talking you know about. You know, back in 2021, properties were flying off the market and you know, listing agents could literally take some photos with their phone and post them online, put a sign in the yard they'd get the house sold. But even if you are in that market, in my opinion I think that's the worst way to go about selling property, because you're in the business to well. Not you, michael, but agents are in the business to build their business and get more clients, and I think you work in a way where, hey, let's showcase this property so we can showcase it to everybody else out there, so you can gain more business. Do you find that to be true? You know that an agent shouldn't be worried about selling this home in particular. It's about building. You know your pipeline. So, really, you know, go into showcasing how this house is going to sell so I can brand it in any particular way, maybe about the community, so then I gain more business down the road.
Speaker 3:Yeah, I mean honestly, like what I'm talking to, talking to agents now in 2025 came out of that run where, like, yes, you might be able to take one picture of the front of the house with an iPhone and you might get those offers. It was that crazy. But, this run is going to end.
Speaker 1:It did, by the way, as we speak at this podcast.
Speaker 3:And there's going to be some separating factors when that run ends, of how agents did business and I found and that's how I've built some of the relationships with some of the bigger, better agents in the area was they were going to continue to do business as usual, even though they could maybe cut some corners and not pay for professional photography or not do video.
Speaker 3:When that run ended there was going to be a certain amount of people that operated to kind of on the bare bones, Right, and then there was a certain amount of people that were going to be able to walk into listing presentations and says whether it's the craziest time in realty or whether it's the slowest time, whether it's a $300,000 house or a million house, this is kind of how I do business, Right. So that's kind of my conversation with agents that I think want to grow, want to scale, get it. Is this media that we're doing for you? Yes, it should be able to help sell that host. Yes, we should make sure we're communicating with the owner of how to get it ready to present well, but this is also your personal marketing and branding that when you go into listing presentations to get more listings, you can say I do interior, exterior photography, floor plan, drone video for every listing.
Speaker 2:Yeah, so you're not recreating the wheel every single time you get a listing. You know. Systematize how you're taking listings so you know you have your, your system of hey, I'm going to go meet the owner today, I'm going to sign a listing agreement and as soon as that's done I'm going to shoot a text right over to Michael to schedule my pictures and get you know whether we do the drone, the floor plan, you know nighttime shots and whatnot. But systematize it so that way you know, regardless you're selling that $400, dollar listing or that million dollar listing, it's always going to be the same package yeah, you were telling us, uh, yesterday, it should just be on your checklist, man.
Speaker 1:When you, when you get that new listing, that should be the first thing you know it should be scheduling with you. You know I'm going to date myself here a little bit, but when I started you know it was polaroids man we had polaroids I was the cool kid in the office when I came out with this digital camera that had a three and a half inch floppy disk. You probably too young to even know what a floppy disk is.
Speaker 3:I do know what a floppy disk is, but you are dating yourself for sure.
Speaker 1:Oh, absolutely. You know we would get a printout. We had dot matrix printers and we would staple the photographs to them and say, hey, here it is when we had a buyer come into the office or something. The photographs to them and say, hey, here it is when we had a buyer come into the office or something. I am not kidding. I wish I could kid about this stuff. You take that Polaroid and you'd have to flag it around like this to dry it out.
Speaker 2:I mean, it should just be standard practice today for agents to go ahead and hire a photographer to do your pictures.
Speaker 1:I think I had an agent call earlier today that wanted to know that they had to come to a complete stop in their vehicle when they're shooting that picture of the door. I said, just make sure you sit yourself out of that mirror the side mirror, you know as you're going.
Speaker 3:It's going to be, if you want a good follow on social media, that's going to be a weekly post on my Hooli Media social channels as we're going to pull some fun stuff or find it off the internet or things that have happened to me.
Speaker 3:I recently, about two months ago, had to convince a gentleman to get off his recliner. He wanted it was very inconvenience to him to stop watching, the Price is Right and I said I don't know if you're going to add value or decrease your value, but I don't think you're coming with the house and you should maybe just step aside for five minutes. Let me get this shot.
Speaker 2:So are you saying that there's agents out there that aren't coaching their sellers on how to present a home before the photographer comes? Say it?
Speaker 1:isn't so.
Speaker 3:No, not only not coaching, and then they're also not there. So you've got to double whammy. You haven't given them any prep, and then they're sending me. And so you're not going to clean the countertop and, you know, vacuum. I'm probably one of the more involved local photographers. I will pick up bookshelves, I will do things, but there's a there's a line that I have to draw. If I'm doing three, four appointments, I can't also become a moving company and cleaning the house.
Speaker 3:But yes, it's, it's. It's interesting how, how some of the agents operate. We do. We do provide. That is one thing that we offer. We have kind of like a checklist that I give to the agents that we work with and then on the back of it has notes. That's awesome when they go to the house, on the front it tells them what to do in the bathrooms, bedrooms, to get it ready. On the back the agent can write some notes of what they'd like it to look like before the photographer comes, just to kind of give them some some helpful hints, nice you know the average.
Speaker 1:Uh, if you work a listing properly and one of the proper ways to work it initially is to be professional and bring in somebody like yourself to, um, you know, film the property you ought to be able to get six more listings out of a listing. And and when they take your product, once you have it, and they, um, they get it out there on social and all the different avenues they have to get it out to the community. I mean, how many posts can you get out of one good listing with one good set of photography? You ought to be able to get, you know, 20, 30 posts out of that and some life going out of it. I would think you would think at a minimum.
Speaker 3:At a minimum, I did not. When I first started the business, I did not think like that. Right, I was trying to meet real estate agents, growing a business from scratch and was just, you know, looking to meet an agent that had a listing, do the job and move on to the next one. Right, I now kind of view us as a team because if I do a great job and they sell it fast, then they should be able to promote it and they get more listings.
Speaker 2:So to your point you get more business.
Speaker 3:Yeah, and then they get more business and it's, it's, it's kind of this cohesive relationship. But to your point, if you're doing these kinds of multiple digital assets, then they can be repurposed Absolutely.
Speaker 3:This can be under contract in three days. This can be your open house flyer. This can be what to do in the month of January. This, this can be your open house flyer. This can be what to do in the month of January. This can be your recap for the year. You know, I see a lot of agents use some of the professional photography to show like what a kitchen should look like, what a bedroom should look like, how it should be properly staged. So yeah, I mean, if you can have that kind of foresight and that kind of forward thinking marketing, there's a lot of things that you can do with it other than just to list the home.
Speaker 1:To leverage it completely, leverage it to more context. By the way, walking in here we had an agent at the front desk that was buying five more signs. She said I'm completely out of signs. I have more listings coming in than I know what to do with right now. Yeah, we know the market's turning a little bit. They call it even right now it's an equal.
Speaker 1:I think it's equal buyers and sellers market, but it's probably going to slip further into a buyer's market, which is 100%, that we're going to have more listings on the market, which we need. By the way, we're still severely under inventoried, if you will, and you know that's going to keep you busy and it's going to keep agents with all kinds of material to go out there and get more.
Speaker 3:Yes, that's what they don't understand. We want to be busy. I had a conversation about an hour ago with a photographer that was slow and I said I have a feeling in the next kind of four weeks things are going to pick up pretty fast. We've already shot six houses this week and we have eight more on the books this week and I said it's typically, you know, after that new year kind of turn the clock, people get back to business as usual. It's kind of been a little off last quarter with the hurricanes. So, yeah, the hurricanes kind of. I think things are going to get moving pretty quickly here and we're ready to rock and roll with whatever the agents need.
Speaker 1:I would agree. I think a lot of people are just settling in that these interest rates are going to be where they are. I know we're getting off track here a little bit and the people that felt trapped in their 3% mortgage because they didn't want to trade a 3% for a 6%, because they got to do something, they're making peace with it right now and coming off the sidelines and getting going. Hey, I wanted to say something that we were talking about yesterday that kind of triggered something. I remember I was at the in a previous life. I had some national franchises, some of the legacy brokerages out there, and I would always go out to Vegas every year not my most favorite place, believe it or not, but I would go to the convention, and I think it was 2014,. Possibly 15, but I think 14, because things started rebounding after the great financial issues we had in. Possibly 15, but I think 14, because things started rebounding after the great financial issues we had in the late 2000s and early 2010,. 11, 12.
Speaker 1:It started really picking back up, but I was sitting in a class when they told me that video was the way of the future. Get with it now. Don't be afraid of what you look like, get out in front of it. Do it now. If you think you're ugly and you're afraid that your sellers and buyers don't shock them at closing without ever seeing a picture of you, just go ahead and let them know. But I didn't get on board with it that quick, but I will tell you it might not have happened as fast as that instructor told me, but I'm sure you have some data about the. You know what's going on because, uh, with video and and the people how they're utilizing it and how I think it's like 90% of the content consumed on the internet now is via video.
Speaker 3:I mean everyone's on their phone scrolling, I mean Instagram's huge, facebook's huge and YouTube is the number two search engine out there in the world.
Speaker 3:I mean, I use YouTube equal to Google personally. But I mean, I guess if an agent's looking for how to do more business, you should be looking for add-ons, right? What can you do more for your buyers and sellers? So if you can show your seller that you're investing in video to help get this out, that's something that you can provide to them that they can post so they can sell it to their friends, to their neighbors. So I mean, the forward-thinking agents are investing in video. They're investing it in, obviously, the listings that they have.
Speaker 3:But also they're investing in creating content around the areas and the zip codes that they want to be that go-to agent because they're so knowledgeable, they're having so many one-on-one conversations and I'm trying to help them get that out to the masses because sometimes when we're an expert of something, we take for granted what we say every day. If you guys are talking to agents and you're saying so many things over and over that you've established over years of credibility, well how do we take that? How do we put that on social media? How do we put that on YouTube and put that knowledge out there so you can have some separating factors and you might never meet that person, but they might find it on social media.
Speaker 2:They might find it on YouTube. Absolutely, yeah. So when it comes down to, you know, let's talk about you know new agents that just get their license, join a brokerage and you know what's what's kind of a basic package that they should start thinking about when they want to hire a photographer. I mean, what are what's like the number one, two and three things they need to be?
Speaker 3:doing. I mean, I mean what's like the number one, two and three things they need to be doing. I mean, if they have a listing, you're a new agent, you're not investing in professional photography. I think you're going to be left behind in this industry pretty quickly. And then I think your next two add-ons are adding drone. Drone doesn't necessarily have to be waterfront. A lot of people want to know what community it's in. Where's the closest school? Where waterfront? A lot of people want to know what community it's in. Where's the closest school? Where's the golf course? If it is water, where are the boating communities? If we're looking at commutes, how close is it to 19? Things like that. They're just trying to get their whereabouts.
Speaker 3:It doesn't always have to be luxury waterfront. We talked about the floor plan and then video. I think that's kind of one, two, three, four. Right right and it's typically a personal preference of that agent. I have agents that do photography and drone photography drone floor plan photography, drone video. It's kind of a preference for them.
Speaker 2:Yeah, I'm just thinking of hey, a new agent coming in the business. They're worried about budget, they're worried about anything. I'm right there with you. I think you know, obviously, professional photography is number one and floor plan number two, and I would think drone, or you know either, or you know I'm sure you guys I mean you guys have coaches here in the office and you're you're a real estate agent, you have a business.
Speaker 3:Yep Right, I'm a business owner I have a marketing budget. If you're starting up, you got to take a pot of money and have that there to get it going. And then when you get some listings and you sell it, don't put it all in your pocket like it's yours. Take a percentage of it for the next listing, so that you can kind of keep reinvesting in yourself and ultimately that's the way you're going to grow and scale.
Speaker 1:Yeah, absolutely. If you're cutting yourself short, you're not doing yourself any favors. If you're looking at this and I've got X percent in it and I'm going to make Y when I get this thing sold and I only spent this much with you on photography or gosh forbid, they decided to do a fat thumb on the iPhone man, you're really selling yourself short and you're not doing your customer and clients any favors and you are, at that time, a transactional agent and that just means you're not relational. If you are just thinking about that transaction and squeezing every penny out of that man, you really are short-sighted.
Speaker 2:You're not seeing the big picture so much more ebb and flow in your business instead of a constant uh, either just a constant uh lead flow or an even gradual incline in the lead flow. If you're, if you're just trying to get every penny out of that one listing, I mean you really got to maximize what michael is is saying here and you know, create the videos, do the professional photographies, start to brand it, break those down so you can take, you know, maybe 10 or 15 uh snippets out of the videos, out of the pictures, and being post posting those on uh your social media so that way you can start to read uh, get more leads that are coming in and try to get at least six or seven sales off of that one listing.
Speaker 3:And I would say whether it's a large majority doing professional photography, no-transcript. It seems to be one of the easiest things that's shared within people's spheres. Yeah, so if you're selling your house and your realtor just does photography, that's not really something that they get excited about and send to their friends and family. But if you make a badass video walkthrough, those are the hey, check this out, right. What happens a year from now when those people you sent it to them, who is your agent? Again, that's right and it just kind of seems to be this kind of cohesive. You're giving these add-ons but you're standing out from someone that's doing the basic thing and it seems to resonate with people.
Speaker 1:Separating yourself, just that little extra step separating yourself. And once they get a relationship with you and they use you, then they are going to realize the next level of video that can come in the personal branding and the community stuff that we talked about is, you know, you can set up the video that shows maybe the area, maybe it's as we were talking yesterday, maybe you specialize in Dunedin and then you can dial it down to maybe it's just Dunedin Isles and create this personal branding video also that's local and in their farm area. It just makes sense and it's the way to go. So listen, we're getting the running out of time over here. Look from Byron.
Speaker 2:But I did want to just ask one more question more, just because I get so many questions here from agents about hey, you know copyrights and things along those lines. When, a when an agent uses you a holy media and orders videos, orders you know photo shoot, do they they get the copyright I have?
Speaker 3:a copyright policy that they all sign when they come on as a new customer. They can do anything they want for the selling of that home or the recruiting or the marketing of themselves as the agent. What I put in there is nothing is cropped or edited. These are photos that I took, that I edited, and nothing is repurposed for things outside of the real estate world. Gotcha, I have several arrangements with people where we revisit that. I just want to protect myself that all of a sudden, something that I did is out there being used for a completely different purpose. Sure, and it's hard. It's hard because everybody's working with vendors and they want to show off what we did for a listing, want to show off what we did for a listing, but when?
Speaker 1:all of a sudden I see my photography on a home inspector's website that I didn't give them permission.
Speaker 3:They didn't pay for um, it gets a little bit uncomfortable so um there's. There are photographers that are much stricter than me. There are photographers that don't have policies at all. I'm kind of somewhere in the middle right, and we typically talk about that when I onboard them and I just say, hey, if there's something that comes up that it's a little bit kind of in the gray, I'd rather just have a conversation than find out about it later.
Speaker 2:Yeah, so how do our agents find you? Yeah?
Speaker 3:How can they?
Speaker 2:order their next photo shoot.
Speaker 3:Website is hoolimediacom. We're on all social media channels at Hooli Media. My cell phone number is 339-793-0774. We shoot about 20 houses a week. We typically schedule 9, 11, 1, and 3 each day. So a phone call, an email, a direct message. We have an online portal that they can do online scheduling. Or if they're old school and they've got their Polaroidid camera next to their tablet or they got it right in stone or something.
Speaker 1:Yeah, I'd send you a smoke signal.
Speaker 3:They can send me a fax, um. But yeah, we, we want to get those agents set up in the beginning as easy as possible, um, and I'm a big kind of customer service guy, so I don't want to just send them the online scheduling right off the bat, right, but we've got a pretty set schedule weekly, okay, and we can get them rolling. Our pricing is by square footage, so our packages are under 1,500 square feet, 15 to 2,500, 25 to 4,000, and over 4,000. It's just basically the bigger house the longer we're typically there.
Speaker 1:Yeah, and you got a great staff. You got one in here shooting pictures of us right now with a cool little toy too that I'm going to need to know more about, but you know, so he's got. You know, it's not just a one pony operation, guys. When Michael comes to the job, he's got plenty of help, hey. So listen, we extracted a ton of information from you in a short amount of time. I want to wrap it up with this. If you had one tip to give agents today to help them in their business, I know you gave us most of them.
Speaker 1:You could reiterate one of them Just drive it home.
Speaker 3:View the media that you're doing for your listing as a way to get more listings. This is not just to sell the house. This is to be used when you walk into a home in listing presentations. That can be repurposed in several different ways. If you always consider the media that you're putting into a listing as a one-to-one transaction, you're not getting enough bang for your buck. There's several other purposes that that can be used. If you're going to go and do our platinum package for a nice house with photography, video, floor plans, show that off in your next listing presentation, because not all agents are doing it. Very few agents are doing it and that has a wow factor, in addition to all the other ways that you have built your business with your communication and your customer service and your knowledge. Just insert that as part of your presentation to get you more listings.
Speaker 1:Perfect, I love it, separate yourself from the pack and get more listings, all right? Well, listen guys. Thanks for coming. And FYI, you know Michael is our preferred photographer.
Speaker 2:He handles all of our photography around the down the office. So, you know, please show them some love and, uh, you know, schedule them for your next listing out there I'm excited about that.
Speaker 3:I've worked with a couple agents here since we've started doing some headshots. I've met a couple of them the lunch and learn, so really looking forward to how that relationship can grow and, uh, help people sell and buy houses absolutely put him in your team right now.
Speaker 1:All right, guys, with that we're gonna wrap it up and we'll see you all next time, take care.