In this episode of Inside Jobs, Mark Gibson, AVP - Creative Services of State Farm talks about his journey. Coming from a farming background, he talks about how he started his career as a radio journalist and then came to the advertising and marketing business.He further talks about the evolution of State Farm’s in-house department which started as an audio-visual department approx. 46 years ago and then evolved as a department helping the company better connect with agents and customers. He explained about their in-house agency setup, their workflows and the strategies they’ve followed over the years to be on top of the competition.

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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.