Welcome to episode 9 of Season 2 of the Sugar Plum Bakes Wedding Business Podcast. On this episode, I am chatting to the soulful Annabel Beeforth, who is the owner and founder of UK wedding blog, Love My Dress. During 2020, Annabel also established What About Weddings, a UK-based political campaign, with Jessie Westwood and Tamryn Settle to help support wedding suppliers with the challenges that the pandemic was causing for the UK wedding industry. Although the UK wedding industry has resumed work, the What About Weddings also brought people together and provided a community for wedding creatives. Annabel, Tamryn and Jessie have recognised how important it is to have a safe and supportive space for the wedding industry and are finding ways to evolve and keep supporting us.
It truly is an honour to have Annabel as a guest. She gave of herself tirelessly and selflessly during those difficult months and I am truly humbled to have her chat with me on the podcast. During this episode we talk about a range of topics. Including the responsibility Annabel feels as a wedding blog publisher to share content that’s meaningful and of value to her audience as well as holding onto her values of integrity and authenticity. She endeavours to shares beautiful stories in a considered, thoughtful way and is nurturing a platform that has longevity and fulfils a need for those seeking something away from the disposable culture that has become so prevalent.
Annabel talks about how aware she is of the busy world that she lives in and how she consciously chooses to go at her own pace and resists the temptation to follow trends being set by the massive social media platforms.
Annabel also shares her advice on what she in particular is looking for in weddings, shoot and editorial submissions. Oftentimes, wedding suppliers will be keen to grow their businesses by being featured on a wedding blog, and it's important to note that each and every wedding blog publisher will have their own requirements and needs. Ensuring you're well informed about the specialties of a wedding blog really helps to find success when you’re seeking publication.
I truly hope that you find this episode to be of value to you. And if you’d like to connect with Annabel, you can find her on Instagram through her personal account on @annabelbeeforth or @lovemydress or @whataboutweddings. As always, if you’d like to get in touch with me, my DM’s are always open on Instagram and if you have time, I’d be so grateful if you could rate and review the show.
Thank you so much!
Vaani x
Sugar Plum Bakes Wedding Business Podcast
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@vaani_wadman
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