Feminine Fire with Bec Cuzzillo

How I Scaled This: Why Pleasure is the Most Underrated Strategy in Business with Regan Figg

• Bec Cuzzillo / Regan Figg • Episode 224

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Welcome to How I Scaled This – a Feminine Fire mini podcast series for the woman ready to grow and scale, the soul-led way.

While I’m away on maternity leave, I’m handing the mic over to some of my clients to share what it really looks like to grow and scale a soul-led business – the wins, the mindset shifts, the strategies, and the truth behind their success.

If you think pleasure has nothing to do with growing your income, this episode will make you think again.

Today’s guest host, Regan Figg is here to share why pleasure is the most underrated strategy in business – and how prioritising it has helped her grow her impact, income, and enjoyment.

Regan is the OG Pleasurepreneur – a published author, podcast host, and pleasure-led business coach helping women make way more money with way more pleasure.

In this episode, you’ll hear why we don’t value pleasure and what happens when we avoid it in business, how pleasure enhances business performance, and practical ways to prioritise pleasure in your day-to-day work.


Things You’ll Learn In This Episode of Feminine Fire

  • Why pleasure is more than just self-care – it’s a powerful business strategy
  • How our brains are wired to seek pleasure (and why that matters for business)
  • The link between pleasure, nervous system regulation and sales
  • Practical ways to weave pleasure into your everyday and make business tasks feel more exciting and energising


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