In Episode 80, I converse with Andrea Pass, the Founder of Andrea Pass Public Relations. For over 30 years, Andrea Pass has created and implement public relations campaigns in a wide range of categories including consumer products, lifestyle, B2B, education, health/wellness/fitness, beauty, food, authors, non-profits and more. We talk about brand image, common PR mistakes, perception vs reality, blunders in PR and on the chess board and building a target audience.