Pull The Thread
The podcast teaches you everything you need to know to be profitable at craft-based work, and dive deep on sewing as a career choice. Join your host, Krystal Douglas - a celebrity tailor, creative entrepreneur and wild mustang tamer. Krystal took a Brother home sewing machine and a $30 craigslist desk and built a sewing business that supports a life she loves… while generating hundreds of thousands of dollars in revenue each year. It definitely didn’t come easy, but this podcast is meant to help others shorten their learning curve. She shares what she's learned about entrepreneurship and business building as it applies to fashion & craft-based work, and opens up about what she wishes she knew when she first started. Go behind the scenes on every tool, trick, and business process Krystal has learned from costuming celebrities, manufacturing clothing, and selling products... so that you can stop questioning your skills, and start profiting from your work.
Pull The Thread
The Real Reason Your Creative Business Isn't Selling
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I talk to boutique designers and owners of small fashion labels on a regular basis. Conversations start to all look the same, and patterns in their branding behaviors begin to emerge.
The most common painpoint always points back to the friction they experience in getting the right customers in the door.
They’re making a great product, but things just aren’t clicking with the sales numbers. Everyone can relate (as they repeat the same behaviors), and oftentimes they even learn bad branding/marketing behaviors from each other.
They all experience the same pain, and band together to form a well-tailored echo chamber, but fail to realize in doing so that it causes them to go blind to simple mistakes... branding->marketing mistakes they’re making. We dive into these mistakes so that you can avoid them, and fast track your success around them.
Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.