Pull The Thread
The podcast teaches you everything you need to know to be profitable at craft-based work, and dive deep on sewing as a career choice. Join your host, Krystal Douglas - a celebrity tailor, creative entrepreneur and wild mustang tamer. Krystal took a Brother home sewing machine and a $30 craigslist desk and built a sewing business that supports a life she loves… while generating hundreds of thousands of dollars in revenue each year. It definitely didn’t come easy, but this podcast is meant to help others shorten their learning curve. She shares what she's learned about entrepreneurship and business building as it applies to fashion & craft-based work, and opens up about what she wishes she knew when she first started. Go behind the scenes on every tool, trick, and business process Krystal has learned from costuming celebrities, manufacturing clothing, and selling products... so that you can stop questioning your skills, and start profiting from your work.
Pull The Thread
If there were one secret, it would be this.
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Derek Thompson says that to sell something familiar, you have to make it surprising. To sell something surprising, you have to make it familiar. "It is in this interplay between familiarity and surprise where the strongest appeal lives.
And isn’t that just it? Customers are either torn between their curiosity of new things, and also, a fear of anything too new.
Hop into this episode to learn how to walk the line between familiarity and surprise, and to hear a really cool story about how a Russian Jewish immigrant named Rose Blumkin went from buying used clothes for 10 cents to selling her company for $60 million.
pullthethreadpodcast.com
Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.