Pull The Thread
The podcast teaches you everything you need to know to be profitable at craft-based work, and dive deep on sewing as a career choice. Join your host, Krystal Douglas - a celebrity tailor, creative entrepreneur and wild mustang tamer. Krystal took a Brother home sewing machine and a $30 craigslist desk and built a sewing business that supports a life she loves… while generating hundreds of thousands of dollars in revenue each year. It definitely didn’t come easy, but this podcast is meant to help others shorten their learning curve. She shares what she's learned about entrepreneurship and business building as it applies to fashion & craft-based work, and opens up about what she wishes she knew when she first started. Go behind the scenes on every tool, trick, and business process Krystal has learned from costuming celebrities, manufacturing clothing, and selling products... so that you can stop questioning your skills, and start profiting from your work.
Pull The Thread
You only ever have two choices. Are you willing to do what it takes?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Do you ever feel like people are lapping you? Like everyone else is moving forward, and your current status is... well... stationary?
Episode 27 of Pull the Thread podcast is for the perpetual planner who just can't seem to pull the trigger on launching or is stuck without any growth. Because you only ever really have two choices - you can evolve or remain. Are you willing to do what it takes?
Krystal guides listeners through a series of practical questions to get unstuck a move forward - what's it gonna be?
Questions to answer for your business to move forward:
1. What do customers want?
2. Can I get them what they want?
3. How do I deliver it to them?
4. Where can we find pockets of target customers who are frustrated with our competition?
5. Where is the competition weak or deficient in delivering the outcomes, solutions, and the value the market demands?
6. What should we be doing to communicate to potential customers that a
we are the aspirin for their pain?
7. What are the three primary problems (pains) my target market has?
8. Where have I substituted my judgement for what I want to deliver, for what the customers actually want to receive?
9. How could I check in with our customers to find out what new pains they’re experiencing or gains they want to achieve?
Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.