Cooperatively Speaking
Welcome to Cooperatively Speaking®, a podcast by E&I Cooperative Services, the only member-owned, nonprofit procurement cooperative focused exclusively on education. Each episode, we discuss the topics most important to procurement and end-users at schools and universities. Find out more at www.eandi.org/podcast.
Cooperatively Speaking
Brand Under Fire: A New Playbook for Crisis Management on Campus in the Digital Age
E&I Host: Dennis Hyde, E&I Category Marketing Manager
Guest: Jeff Hunt, Partner at Legend Labs
In this episode of Cooperatively Speaking, E&I’s Dennis Hyde is joined by Jeff Hunt, founder of Legend Labs and author of Brand Under Fire: A New Playbook for Crisis Management in the Digital Age. Legend Labs specializes in branding and campus crisis assessments and management. Jeff discusses how, in today's digital era, local incidents can rapidly escalate into global news. He outlines essential principles for institutions to authentically and transparently manage crises with speed and agility. Additionally, Jeff explains how Legend Labs assists schools in conducting vulnerability assessments to identify and address potential crisis points. This podcast discusses campus crisis issues and strategies for addressing the challenges that keep college presidents up at night.
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Cooperatively Speaking is hosted by E&I Cooperative Services, the only member-owned, non-profit procurement cooperative exclusively focused on serving the needs of education. Visit our website at www.eandi.org/podcast.
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Have questions, comments, or ideas for a future episode? We'd love to hear from you! Contact Cooperatively Speaking at podcast@eandi.org.
This podcast is for informational purposes only. The views expressed in this podcast may not be those of the host(s) or E&I Cooperative Services.