The Effective Marketing Podcast
Lee Allen has over 20 years’ experience working with some of the world’s most recognized brands in executing their marketing strategies and driving business transformation. He will be inviting industry leaders to share their experience, thoughts, and insights across a range of topics including consumer engagement, effectiveness measurement, digital transformation, and brand sustainability objectives.
The Effective Marketing Podcast
Steve Chasen
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Lee Allen
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Episode 1
Lee is joined by Steve Chasen, Vice President of Trade Marketing for Campari Group America – which owns brands including Aperol, Espolòn, Wild Turkey, SKYY vodka to name just a few.
In this episode Lee takes the opportunity to talk to Steve about:
- His career journey in the world of spirits
- Some key learnings and insights from being a ‘challenger’ brand in the US market
- The impact that COVID has had on the alcoholic beverage industry and how consumer engagement has evolved