The Effective Marketing Podcast
Lee Allen has over 20 years’ experience working with some of the world’s most recognized brands in executing their marketing strategies and driving business transformation. He will be inviting industry leaders to share their experience, thoughts, and insights across a range of topics including consumer engagement, effectiveness measurement, digital transformation, and brand sustainability objectives.
The Effective Marketing Podcast
Ryan Goldstein
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Lee Allen
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Episode 4
Lee is joined by Ryan Goldstein.
Ryan is the CEO and Founder of AP Keaton, an award-winning marketing agency working within the alcoholic beverage and cannabis sectors.
He is also the CMO of Petalfast, a cannabis sales accelerator based out of California and, is one of the founders of Smarty Plants, which is one of the fastest growing cannabis brands in California right now.
Lee and Ryan discuss:
- The highs and lows of starting a business and a brand
- Marketing execution evolution within the alcoholic beverage sector
- The current US Cannabis market landscape and what should we expect