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Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs.
We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.
For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.
Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
Ep 202 The 411 on B-Roll and User-Generated Content for Your Travel Agency
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B-Roll and UGC--does that sound like a new language to you??
So many of you have heard me throw these terms around, but I wanted to get really practical about what they are and how you can use them to create amazing social media content.
I'll walk you through exactly what equipment you need, how to capture those perfect 5-10 second clips, and my favorite editing tools.
With these simple strategies, you'll be creating authentic content that builds trust with your audience and showcases your travel expertise way better than those free stock sites ever could.
Questions this episode answers:
- What is b-roll in travel content marketing?
- How do travel agents create effective user-generated content?
- What equipment do travel advisors need to create professional-looking videos?
- How long should travel b-roll clips be for social media?
- What editing apps work best for travel agency social media content?
- How can travel agents use voice-overs with b-roll footage?
- What scenes should travel advisors capture for effective b-roll?
- What panning techniques work best for travel video content?
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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.
She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.
Website: https://strategictravelentrepreneurpodcast.com/everything/
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Email:
rita@steeryourmarketing.com